Red Bull

GmbH (; ) is a type of Juridical person, legal entity in German-speaking countries. It is equivalent to a (Sàrl) in the Romandy, French-speaking region of Switzerland and to a (Sagl) in the Ticino, Italian-speaking region of Switzerland. It is a ...

() is an Austrian multinational private conglomerate company that created the

Red Bull Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and ...

range of

energy drink An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving pe ...

s. It is also known for its wide range of

sporting events Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in a ...

and

teams A team is a group of individuals (human or non-human) working together to achieve their goal. As defined by Professor Leigh Thompson (academic), Leigh Thompson of the Kellogg School of Management, " team is a group of people who are interd ...

. The headquarters of Red Bull GmbH are located in

Fuschl am See Fuschl am See is an Austrian municipality in the district of Salzburg-Umgebung, in the state of Salzburg. It is located at the east end of the Fuschlsee, between the city of Salzburg and Bad Ischl. As of 2018, the community has approximately 1,5 ...

Salzburg Salzburg is the List of cities and towns in Austria, fourth-largest city in Austria. In 2020 its population was 156,852. The city lies on the Salzach, Salzach River, near the border with Germany and at the foot of the Austrian Alps, Alps moun ...

History

Austrian Austrian may refer to: * Austrians, someone from Austria or of Austrian descent ** Someone who is considered an Austrian citizen * Austrian German dialect * Something associated with the country Austria, for example: ** Austria-Hungary ** Austria ...

entrepreneur

Dietrich Mateschitz Dietrich Markwart Eberhart Mateschitz (, ; 20 May 1944 – 22 October 2022) was an Austrian billionaire businessman. He was the co-founder and 49% owner of Red Bull GmbH. In April 2022, Mateschitz's net worth was estimated at US$27.4 billion. Ma ...

and Thai businessman

Chaleo Yoovidhya Chaleo Yoovidhya (, , ; ; 17 August 1923 – 17 March 2012) was a Thai businessman and investor. He was the originator of Krating Daeng () and co-creator of the Red Bull brand of energy drinks. At the time of his death in 2012 at the age of 88, h ...

founded Red Bull GmbH in 1984. While working for German manufacturer

Blendax Blendax GmbH, founded in 1932 in Mainz, was a German manufacturer of personal hygiene products and toothpaste between 1936 and 2002. With an annual production of 43 million tubes of toothpaste, it was at one time Europe's largest toothpaste produc ...

(later acquired by

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...

) in 1982, Mateschitz travelled to Thailand and met Chaleo, owner of TC Pharmaceuticals. He found that the energy drink

Krating Daeng Krating Daeng (, , ; 'red bull' or 'red gaur') is a non-carbonation, carbonated energy drink created by Chaleo Yoovidhya. The drink is marketed and sold primarily in Southeast Asia, Southeast and East Asia; its derivative, Red Bull, is availabl ...

, developed by Chaleo's company during the 1970s, helped to ease his jet lag. After seeing market potential in the drink, he partnered with Chaleo in bringing it to Europe. Under their agreement, the partners invested $500,000 each into founding Red Bull GmbH. In return, they would each receive a 49% stake in the company, with the remaining 2% stake going to Chaleo's son Chalerm. They also agreed that Mateschitz would run the company. Between 1984 and 1987, Red Bull GmbH modified the formula for Krating Daeng to better match European tastes by carbonating the beverage and making it less sweet. In 1987, the company introduced their adapted energy drink into Austria under the name

. It found huge success there by marketing to young professionals. The brand expanded throughout Europe during the early 1990s, exploding into the United States market during 1997, grabbing 75% of the market within a year. The wealth of Red Bull's founders grew with the company's success, and by March 2012, both Chaleo and Mateschitz had estimated net worths of over $5.3 billion each. Expanding its distribution to over 171 countries, the company sold over 11.5 billion cans of Red Bull in 2022, making it the world's most-consumed energy drink. In 2018, Red Bull launched its line of

organic Organic may refer to: * Organic, of or relating to an organism, a living entity * Organic, of or relating to an anatomical organ Chemistry * Organic matter, matter that has come from a once-living organism, is capable of decay or is the product ...

sodas called Organics by Red Bull, most of it without

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine chemical classification, class and is the most commonly consumed Psychoactive drug, psychoactive substance globally. It is mainly used for its eugeroic (wakefulness pr ...

Distribution

The Red Bull company also distributes and markets a number of other drinks including Simply Cola, the

Carpe Diem () is a Latin aphorism, usually translated "seize the day", taken from book 1 of the Roman poet Horace's work '' Odes'' (23 BC). Translation is the second-person singular present active imperative of '' carpō'' "pick or pluck" used by Ho ...

range of herbal soft beverages and the Sabai Wine Spritzer (the latter in association with the Thai Siam Winery in Thailand).

Marketing

Initially, Red Bull distributed free cases of the drink to college students in an attempt at

viral advertising Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way th ...

. This strategy was wildly successful, resulting in the rapid proliferation of sales. Red Bull has since become known for its sleek marketing targeted at

young urban professional Yuppie, short for "young urban professional" or "young upwardly-mobile professional", is a term coined in the early 1980s for a young professional person working in a city. The term is first attested in 1980, when it was used as a fairly neu ...

s through various sports and entertainment-based advertising campaigns. The current motto, "Red Bull Gives You Wiiings", directly plays on the stimulating properties of the beverage.

Promotional cars

In addition to this, Red Bull has developed the MET (Mobile Energy Team) program. The teams consist of mostly college students, who drive specially designed Red Bull "Racers". The racers are detailed with the Red Bull logo and most carry an oversized can of Red Bull on their chassis (Suzuki Vitara, MiniCooper, SportTrac, etc.). The METs complete daily missions that include sporting events, businesses, colleges, shopping centres, etc. The Mobile Energy Team is trained to know the properties of the energy drink thoroughly and present them to consumers.

Promotional aircraft

The company operates numerous historic fixed wing and rotary wing aircraft in their promotions under the Red Bull Air Force and The Flying Bulls names: * Chance-Vought F4U-4 96995 (OE-EAS) (

WWII World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

) * Lockheed P-38L-5LO 44-53254 (N25Y) * North American B-25J-30NC ''44-86893'' (N6123C) *

Douglas DC-6B The Douglas DC-6 is a piston-powered airliner and cargo aircraft built by the Douglas Aircraft Company from 1946 to 1958. Originally intended as a military transport near the end of World War II, Douglas reworked it after the war to compete wi ...

(OE-LDM) * Bell AH-1F Cobra (N11FX)

Music industry

The brand is promoted via various music-related activities. In 2007, the company launched its own

record label "Big Three" music labels A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes, a record label is also a Music publisher, ...

Red Bull Records Red Bull Records is an independent record label headquartered in Los Angeles, California. It is a subsidiary of the energy drink company Red Bull GmbH and has offices in Los Angeles and London. Since its inception, Red Bull Records has been home ...

. It runs the Red Bull Studio recording facility, in Santa Monica. The

Red Bull Music Academy The Red Bull Music Academy (RBMA) is a world-traveling series of music workshops and festivals that was founded in 1998 by Red Bull GmbH. The main five-week event is held in a different city each year. The public portion of its program is a festiv ...

organises music workshops and festivals around the world. The brand also organises and sponsors the famous Red Bull Batalla de Los Gallos, a freestyle competition of hip hop which takes place every year in many Spanish speaking countries. In 2013, it started an artist development program called Red Bull Sound Select. Randy Randall, of

No Age No Age is an American noise rock duo consisting of guitarist Randy Randall and drummer/vocalist Dean Allen Spunt. The band is based in Los Angeles, California, and was signed to Sub Pop records from 2008 to 2013. No Age's fourth studio album, '' ...

, said he was okay working with Red Bull as the company is not owned by a larger company and the branding of the events is relatively low key. In the same year, the Red Bull Amplifier was launched with help from Sidekick Studios. It plans to assist digital startups by giving access to its audience, events, and facilities. In return Red Bull gets associated with trendy startups.

Sport sponsorship

In addition to the sponsorships listed below, Red Bull often applies its own sponsorship logos to the teams it owns, including its motorsports teams.

Motorsport

Before acquiring the

Jaguar Racing Jaguar Racing is the name given to Jaguar Land Rover's racing interests. The Jaguar brand currently competes in Formula E under the name Jaguar TCS Racing for sponsorship reasons. It is the defending Formula E World Teams' Champion, having wo ...

Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...

team in 2005, Red Bull sponsored

Sauber Sauber Motorsport AG, currently competing in Formula One as Stake F1 Team Kick Sauber, and also known simply as Kick Sauber or Sauber, is a Swiss motorsport engineering company. It was founded in 1970 (as PP Sauber AG) by Peter Sauber, who pro ...

from the 1995 season through the 2002 season. Red Bull currently sponsors numerous racing teams worldwide, including

Triple Eight Race Engineering Triple Eight Race Engineering, branded as Red Bull Ampol Racing in Supercars, is an Australian motor racing team competing in the Supercars Championship. The team has been the only Brisbane-based V8 Supercar team since its formation, originall ...

in the Australian Supercars Championship, the Abt

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The origins of the compa ...

team in

Deutsche Tourenwagen Masters The Deutsche Tourenwagen Masters, commonly abbreviated as the DTM, is a sports car racing series sanctioned by ADAC. The series is based in Germany, with rounds elsewhere in Europe. The series currently races a modified version of Group GT3 gra ...

, the KAMAZ Master in the

Dakar Rally The Dakar Rally () or simply "The Dakar" (), formerly known as the Paris–Dakar Rally (), is an annual rally raid organised by the Amaury Sport Organisation (ASO). It is an off-road endurance event traversing terrain much tougher than convent ...

, VW Race Touareg Team,

Peugeot Sport Peugeot Sport is the department of French carmaker Peugeot responsible for motorsport activities. History Beginnings in rallying Peugeot Sport was formed in 1981 under the name of Peugeot Talbot Sport, after Jean Todt, a World Rally Champion ...

, KTM's factory teams in various motorcycle racing series, the Red Bull Honda and HM Plant Red Bull Honda teams in British Superbikes ( BSB), the Citroën, Volkswagen, M-Sport Ford and Škoda teams in the

World Rally Championship The World Rally Championship (abbreviated as WRC) is an international rallying series owned and governed by the Fédération Internationale de l'Automobile, FIA. Inaugurated in 1973, it is the oldest FIA world championship after Formula One. E ...

, the

SEAT A seat is a place to sit. The term may encompass additional features, such as back, armrest, head restraint but may also refer to concentrations of power in a wider sense (i.e " seat (legal entity)"). See disambiguation. Types of seat The ...

team in the

World Touring Car Championship The FIA World Touring Car Championship was an international touring car championship promoted by Eurosport Events and sanctioned by the Fédération Internationale de l'Automobile (FIA). It has had several different incarnations, including a sing ...

, the

Neel Jani Neel Jani (born 8 December 1983) is a Swiss people, Swiss professional racing driver. He achieved his greatest success winning the 2016 24 Hours of Le Mans, 24 Hours of Le Mans in 2016 after first joining Porsche 919 Hybrid, Porsche's Le Mans Pro ...

and

PKV Racing Padayatt Kesavapillai Vasudevan Nair (2 March 1926 – 12 July 2005), popularly known as PKV, was an Indian politician and lawyer who served as the 7th Chief Minister of Kerala from 1978 to 1979. He was a Member of the Lok Sabha from 1957 to 1 ...

teams in

Champ Car Champ Car World Series (CCWS) was the series sanctioned by Open-Wheel Racing Series Inc., a Governing body, sanctioning body for American open-wheel car racing that operated from 2004 to 2008. It was the successor to Championship Auto Racing T ...

Rhys Millen Rhys Rodney Millen (born 6 September 1972) is a New Zealand-born racing driver. Nephew of IMSA GTS driver Steve Millen, son of Rodney and older brother of Ryan, is one of the America's top competitors in drifting. Prior to that he was a to ...

Pontiac Pontiac most often refers to: * Pontiac (Odawa leader) ( – 1769), Native American war chief *Pontiac (automobile), a former General Motors brand Pontiac may also refer to: Places and jurisdictions Canada * Pontiac, Quebec, a municipality ** Apo ...

Formula D Formula DRIFT (also known as Formula D or FD) is an American drifting series, and was co-founded by Jim Liaw and Ryan Sage in 2003 as a sister company to Slipstream Global Marketing, the same partnership that introduced D1 Grand Prix to the ...

Arden International Arden International, competing as Arden Motorsport, is a multiple formula racing team created and run by Christian Horner and Garry Horner. It currently competes in the GB4 Championship, and formerly ran in the FIA Formula 2 Championship, Formula ...

in the

GP2 Series The GP2 Series was a form of open wheel motor racing introduced in 2005 following the discontinuation of the long-term Formula One feeder series, Formula 3000. The GP2 format was conceived by Bernie Ecclestone and Flavio Briatore, while Ecc ...

TOM'S is an automotive aftermarket parts manufacturer and tuner of Toyota and Lexus vehicles, as well as a factory-backed racing team. The TOM'S head office is located in Tokyo, Japan. TOM'S most prominently produces aftermarket parts for current ...

Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...

and Mugen

Honda commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan. Founded in October 1946 by Soichiro Honda, Honda has bee ...

at differing periods in

Super GT Super GT (stylized as SUPER GT) is a sports car racing series that began in 1993. Launched as the , generally referred to as the All Japan Grand Touring Car Championship (JGTC), the series was renamed to Super GT in 2005. It is the top level of ...

and

Super Formula The Japanese Super Formula Championship is a formula racing series held primarily in Japan. It is considered to be the pinnacle of single-seater racing in Japan or Asia as a whole, making it one of the top motorsport series in the region. The s ...

, the

Red Bull Racing Red Bull Racing, currently competing as Oracle Red Bull Racing and also known simply as Red Bull or RBR, is a Formula One racing team, List of Formula One constructors#Team's nationality, competing under an Austrian racing licence and based in ...

and

Racing Bulls Racing Bulls S.p.A., competing as Visa Cash App Racing Bulls F1 Team (shortened to Racing Bulls or VCARB), is an Italian Formula One racing team and constructor that has been competing since the season. It is one of two Formula One construct ...

Formula One teams, and the Red Bull Cheever Racing Team in the

IRL IRL may refer to: Arts and media * ''IRL'' (2013 film), a Swedish drama film about a high school student tormented by peers * IRL (2019 film), an American drama film about "the ups and downs of online dating and modern dating" * ''IRL'' (album), ...

Extreme sports

Since the initial viral marketing campaign, Red Bull's efforts have included sponsoring

extreme sport Action sports, adventure sports or extreme sports are physical activity, activities perceived as involving a high degree of risk of injury or death. These activities often involve speed, height, a high level of physical exertion and highly speci ...

events including cliff diving,

BMX BMX, an abbreviation for bicycle motocross or bike motocross, is a cycle sport performed on BMX bikes, either in competitive BMX racing or freestyle BMX, or else in general street or off-road recreation. History BMX began during the ea ...

skiing Skiing is the use of skis to glide on snow for basic transport, a recreational activity, or a competitive winter sport. Many types of competitive skiing events are recognized by the International Olympic Committee (IOC), and the International S ...

flying Flying may refer to: * Flight, the process of flying * Aviation, the creation and operation of aircraft Music Albums * '' Flying (Cody Fry album)'', 2017 * ''Flying'' (Grammatrain album), 1997 * ''Flying'' (Jonathan Fagerlund album), 2008 * ...

, downhill and free-ride mountain biking and

skateboarding Skateboarding is an extreme sport, action sport that involves riding and Skateboarding trick, performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry Profession, job, and a method of tr ...

. In the 1990s, Red Bull sponsored the rower

Xeno Müller Xeno R. Müller (born 7 August 1972) is a Swiss people, Swiss Rowing (sport), rower and Olympic Games, Olympic gold medallist. Early career and university His first international appearance was at the 1990 World Rowing Junior Championships – ...

, who won an Olympic gold medal in the single sculls in 1996. In 1995, Red Bull sponsored its first motorsports team, the Swiss Formula One team

and in 1999 started sponsoring the

Flying Bulls Flying may refer to: * Flight, the process of flying * Aviation, the creation and operation of aircraft Music Albums * '' Flying (Cody Fry album)'', 2017 * ''Flying'' (Grammatrain album), 1997 * ''Flying'' (Jonathan Fagerlund album), 2008 * ...

, a Czech

aerobatics Aerobatics is the practice of flying maneuvers involving aircraft attitudes that are not used in conventional passenger-carrying flights. The term is a portmanteau of "aeroplane" and "acrobatics". Aerobatics are performed in aeroplanes and gl ...

team. Red Bull also owns and conducts the Flugtag ("flight day" in

German German(s) may refer to: * Germany, the country of the Germans and German things **Germania (Roman era) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizenship in Germany, see also Ge ...

), a competition where entrants launch themselves off a 10-metre ramp in homemade "flying machines" into a body of water (reminiscent of the

Birdman Rally Birdman Rally is a competition where members of the public build home-made glider aircraft, gliders, hang gliders and human-powered transport, human-powered aircraft, ranging from very serious aircraft to mere costumes, leap from a river– or se ...

); its own version of the

soapbox A soapbox is a raised platform on which one stands to make an impromptu speech, often about a political subject. The term originates from the days when speakers would elevate themselves by standing on a wooden crate originally used for shipment ...

derby called the Red Bull Soap Box Race; the Red Bull Crashed ice, a world tour, in the winter extreme sporting event, ice cross downhill, which involves downhill skating in an urban environment, on a track which includes steep turns and high vertical drops. The Red Bull Art of the Can Competition, an international art competition in which artists are asked to create works using the Red Bull can; and the

Red Bull BC One The Red Bull BC One is an annual international breakdancing (B-Boy) competition, established in 2004. The competition is organised by the beverage company Red Bull. Its first event was held in Biel, Switzerland in 2004. The competition's main ev ...

individual

breakdance Breakdancing or breaking, also called b-boying (when performed by men) or b-girling (women), is a style of street dance originated by African Americans and Puerto Ricans in The Bronx borough of New York City. Breakdancing consists mainly ...

competition; also events such as the motorcycle Erzberg Enduro where less than two percent of entrants finish the course. Skoda Fabia WRC 2006 EMS

Red Bull has had a

sponsorship Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is k ...

presence in a number of sports for some time, Also Red Bull is now sponsoring the

Cyberathlete Professional League The Cyberathlete Professional League (CPL) was a professional sports tournament organization specializing in computer and console video game competitions. It was established by Angel Munoz on June 27, 1997, hosting biannual tournaments in hotels ...

and formerly sponsored its own

air racing Air racing is a type of motorsport that involves airplanes or other types of aircraft that compete over a fixed course, with the winner either returning the shortest time, the one to complete it with the most points, or to come closest to a pre ...

event called the

Red Bull Air Race World Championship The World Championship Air Race is a series of air races sanctioned by the World Air Sports Federation (FAI). Originally established in 2003 as the Red Bull Air Race, and created by Red Bull GmbH, the event involves competitors navigating a ...

which contested its final season in 2019. The 2005

DARPA Grand Challenge The DARPA Grand Challenge is a prize competition for American vehicle automation, autonomous vehicles, funded by the Defense Advanced Research Projects Agency, the most prominent research organization of the United States Department of Defense. Uni ...

, a competition for

driverless car A self-driving car, also known as an autonomous car (AC), driverless car, robotic car or robo-car, is a car that is capable of operating with reduced or no User input, human input. They are sometimes called robotaxi, robotaxis, though this te ...

s, was won by a student team from

Stanford Leland Stanford Junior University, commonly referred to as Stanford University, is a private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth governor of and th ...

. The Team's robotically driven

Volkswagen Touareg The Volkswagen Touareg (German pronunciation: ) is a Luxury car, mid-size luxury crossover SUV produced by Volkswagen since 2002. The vehicle is named after the nomadic Tuareg people, inhabitants of the Sahara desert, Saharan interior in North A ...

Stanley Stanley may refer to: Arts and entertainment Film and television * ''Stanley'' (1972 film), an American horror film * ''Stanley'' (1984 film), an Australian comedy * ''Stanley'' (1999 film), an animated short * ''Stanley'' (1956 TV series) ...

" was sponsored by Red Bull. Red Bull sponsors the Red Bull Rope Masters competition with the National Double Dutch League for the Annual Holiday Classic at the Apollo Theatre in New York City, an event often dominated by teams from Japan featuring fusion double-Dutch (set to hip-hop or contemporary music), and they sponsor other regional events in

Memphis, Tennessee Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...

and at

Morgan State University Morgan State University (Morgan State or MSU) is a Public university, public historically black colleges and universities, historically black research university in Baltimore, Baltimore, Maryland. It is the largest of Maryland's historically bla ...

, to name a few. There are several YouTube videos documenting these events. The

Stock Car Brasil The BRB Stock Car Pro Series, formerly known as Stock Car Brasil, is a touring car racing, touring car auto racing series based in Brazil organized by Vicar. It is considered the major Brazilian and South American motorsports series. Starting in ...

team WA Mattheis was sponsored by Red Bull between 2009 and 2016;

Cacá Bueno Carlos Eduardo Santos Galvão Bueno Filho, better known as Cacá Bueno (born 24 January 1976) is a Brazilian professional racing driver. He competes full-time in the Stock Car Pro Series, driving the No. 0 Chevrolet Tracker for Scuderia Chiare ...

has won the 2009, 2011 and 2012 championships. The Australian

Supercars Championship The Supercars Championship, also known as the Repco Supercars Championship under sponsorship and historically as V8 Supercars, is a touring car racing category in Australia and New Zealand, running as an International Series under Fédération I ...

has also been sponsored by Red Bull since 2013.

Jamie Whincup Jamie David Whincup (born 6 February 1983) is an Australian professional racing driver competing in the Supercars Championship. He currently is team principal for Triple Eight Race Engineering. He has driven the No. 88 Holden Commodore (ZB), Ho ...

has won three titles in 2013, 2014 and 2017 and team-mate

Shane van Gisbergen Shane Robert van Gisbergen (born 9 May 1989), also known by his initials SVG, is a New Zealand professional auto racing, racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 88 Chevrolet Camaro (sixth generation)#ZL1, C ...

won the championship in 2016, 2021 and again in 2022 at the

Gold Coast 500 The Gold Coast 500 (known for sponsorship reasons as the Boost Mobile Gold Coast 500) is an annual motor racing event for Supercars, held at the Surfers Paradise Street Circuit in Surfers Paradise, Queensland, Australia. The event has been a ...

. Red Bull also has sponsored various racing drivers including NASCAR driver

Brian Vickers Brian Lee Vickers (born October 24, 1983) is an American former professional stock car and sports car racing driver. He last drove the No. 14 Chevrolet SS for Stewart-Haas Racing as an interim driver in the NASCAR Sprint Cup Series for the i ...

and

Kasey Kahne Kasey Kenneth Kahne (; born April 10, 1980) is an American professional dirt track racing and stock car racing driver. He competes part-time in the NASCAR Xfinity Series, driving the No. 33 Chevrolet SS for Richard Childress Racing. Currently, K ...

and Formula One drivers

Christian Klien Christian Klien (born 7 February 1983) is an Austrian racing driver who competed in Formula One between and . Born and raised in Hohenems, Klien competed in Formula One for Jaguar, Red Bull and HRT, scoring 14 championship points across 51 ...

and

Vitantonio Liuzzi Vitantonio "Tonio" Liuzzi (born 6 August 1980) is an Italian former racing driver who competed in Formula One from to . Born and raised in Bari, Liuzzi began competitive kart racing aged nine. After a successful karting career—culminating in ...

. Red Bull is also sponsor to young Canadian racing prodigy

Robert Wickens Robert Tyler Wickens (born March 13, 1989) is a Canadians, Canadian racing driver from Guelph, Ontario, driving in the Sprint Cup of the IMSA SportsCar Championship for DXDT Racing. In 2009 he finished in second place in the 2009 FIA Formula Two ...

and teammate John Michael Edwards in the

Champ Car Atlantic Series The Atlantic Championship Series is an American open-wheel racing series with races throughout North America. It has previously been called Champ Car Atlantics, Toyota Atlantics (after its then engine supplier for sponsorship reasons), or just ...

, as well as rally driver

Travis Pastrana Travis Alan Pastrana (born October 8, 1983) is an American professional athlete known for his success across multiple disciplines, including freestyle motocross, rally racing, NASCAR, and stunt performance. He rose to prominence in the early 2000s ...

, MotoGP riders

Dani Pedrosa Daniel Pedrosa Ramal (born 29 September 1985) is a Spanish Grand Prix motorcycle racing, Grand Prix motorcycle racer who retired from regular competition after the season. He grew up in Castellar del Vallès, a village near Sabadell. He is a ...

Marc Márquez Marc Márquez Alentà (born 17 February 1993) is a Spanish Grand Prix motorcycle road racer who races for the Ducati Lenovo Team. He previously raced for the Ducati satellite team Gresini in 2024 and Honda's factory team from his MotoGP deb ...

, Pol Espargaro,

Brad Binder Brad Binder (born 11 August 1995) is a South African Grand Prix motorcycle racing, Grand Prix motorcycle racer competing for Red Bull KTM Factory Racing. He is the 2016 Moto3 season, 2016 Moto3 World Champion. Previously, he had competed in the ...

Stefan Bradl Stefan Bradl (born 29 November 1989) is a German professional motorcycle racer, best known for winning the Moto2 World Championship in . He then moved to MotoGP in 2012 with LCR Honda. While in MotoGP, Bradl is best known for his performance at ...

Joan Mir Joan Mir Mayrata (, born 1 September 1997) is a Spanish Grand Prix motorcycle racing, Grand Prix motorcycle racer riding for the Honda HRC Castrol team in the MotoGP World Championship. Mir is best known for winning the 2020 MotoGP World Champions ...

and Jack Miller, American Superbike ( AMA) riders

Eric Bostrom Eric Bostrom (born November 19, 1976, in San Francisco, California) is an American professional motorcycle racer and brother of Ben Bostrom, who also races motorcycles professionally. He is currently racing in the AMA Superbike series for Attack ...

Ben Bostrom Benjamin Bostrom (born May 7, 1974) is an American former professional Motorcycle sport, motorcycle racer. From 1995 to 2011 he competed in the AMA Superbike Championship, the World Superbike Championship and the MotoGP world championship. Motor ...

and

Jake Zemke Jake Zemke (born December 15, 1975, in San Francisco, California) is an American former professional motorcycle road racer of partial Japanese ancestry. He turned pro in 1992. Zemke's race number has been 98 for most of his racing career. He ...

and British Superbike (BSB) riders

Jonathan Rea Jonathan Rea (born 2 February 1987) is a People of Northern Ireland, Northern Irish professional Motorcycle sport, motorcycle racer. He competes in the Superbike World Championship and is a six-time champion in the series. He is the first to ha ...

Eugene Laverty Eugene Laverty (born 3 June 1986) is a former professional motorcycle road racer from Northern Ireland, the brother of Michael and John. For 2022, Laverty is contracted to ride for satellite BMW team Bonovo in World Superbike Championship. M ...

and Ryuchi Kiyonari. Red Bull is sponsoring two new

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...

teams under 2007; racing under the new

Toyota Camry The Toyota Camry (; Japanese: トヨタ・カムリ ''Toyota Kamuri'') is an automobile sold internationally by the Japanese auto manufacturer Toyota since 1982, spanning multiple generations. Originally compact in size (narrow-body), the Cam ...

label. Aside from that, its Thai unit and its Philippine partner has been responsible in forming, licensing, and funding the

Red Bull Barako Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–750 nanometres. It is a primary color in the RGB color model and a secondary ...

basketball team in the

Philippine Basketball Association The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines, composed of twelve company-branded Franchising, franchise teams. Founded in 1975, it is the first professional basketball league in Asia ...

(PBA) since 2000. It has become one of the more successful sports teams in the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

, winning three championships in the PBA. Red Bull covers the costs to organise the Wings for Life World Run since its first edition in 2014. This permits that the entry fees for the participants can entirely be given to the nonprofit Wings for Life foundation. Red Bull Sponsorship

FIVB Beach Volleyball World Tour The FIVB Beach Volleyball World Tour (known between 2003 and 2012 as the FIVB Beach Volleyball Swatch World Tour for sponsorship reasons) was the worldwide professional beach volleyball tour for both men and women organized by the ' (Fédération ...

. They also sponsor several cyclocross riders including Wout van Aert and Pauline Ferrand Prevot. This most viable as both riders have Red Bull branded helmets. They have also sponsored England cricketer Ben Stokes, and their branding is visible on the back of his bat. The sponsorship of Exeter Chiefs and England winger Jack Nowell has seen him become the first player with branding on a scrum cap. Red Bull sponsors extreme cyclists

Danny MacAskill Daniel MacAskill (born 23 December 1985) is a Scottish trials cyclist, from Dunvegan on the Isle of Skye. He works professionally as a street trials and mountain bike rider for Santa Cruz Bicycles. His YouTube channel has more than half a m ...

and Fabio Wibmer.

Sport ownership

Red Bull has extended its presence to purchasing and entirely re-branding a number of sports teams.

Motorsport

In Formula One, Red Bull currently owns two teams:

(previously known as

and

Stewart Grand Prix Stewart Grand Prix was a Formula One constructor and racing team founded by triple Formula One champion Jackie Stewart and his son Paul Stewart (racing driver), Paul Stewart in 1996. The team competed in F1, as the Ford Motor Company, Ford works ...

) and

(previously known as

Scuderia AlphaTauri Scuderia AlphaTauri S.p.A, or simply AlphaTauri, was an Italian Formula One racing team and constructor that competed from to . It was one of two Formula One constructors owned by Austrian conglomerate Red Bull GmbH, the other being Red Bull ...

Scuderia Toro Rosso Scuderia Toro Rosso SpA (; ), commonly known as Toro Rosso or by its abbreviation STR, was an Italian Formula One constructor. It was one of two Formula One constructors owned by Austrian conglomerate company Red Bull, the other being Red B ...

, and

Minardi Minardi was an Italian automobile racing team and constructor founded in Faenza in 1979 by Giancarlo Minardi. It competed in the Formula One World Championship from 1985 until 2005 with little success, nevertheless acquiring a loyal following ...

). Both teams have scored

Grand Prix ( , meaning ''Grand Prize''; plural ''Grands Prix'') most commonly refers to: * Grand Prix motor racing, a form of motorsport competition ** List of Formula One Grands Prix, an auto-racing championship *** Monaco Grand Prix, the most prestigious ...

victories, with Red Bull Racing winning the

2010 The year saw a multitude of natural and environmental disasters such as the 2010 Haiti earthquake, the Deepwater Horizon oil spill, and the 2010 Chile earthquake. The 2009 swine flu pandemic, swine flu pandemic which began the previous year ...

2011 The year marked the start of a Arab Spring, series of protests and revolutions throughout the Arab world advocating for democracy, reform, and economic recovery, later leading to the depositions of world leaders in Tunisia, Egypt, and Yemen ...

2012 2012 was designated as: *International Year of Cooperatives *International Year of Sustainable Energy for All Events January *January 4 – The Cicada 3301 internet hunt begins. * January 12 – Peaceful protests begin in the R ...

2013 2013 was the first year since 1987 to contain four unique digits (a span of 26 years). 2013 was designated as: *International Year of Water Cooperation *International Year of Quinoa Events January * January 5 – 2013 Craig, Alask ...

2022 The year began with another wave in the COVID-19 pandemic, with SARS-CoV-2 Omicron variant, Omicron spreading rapidly and becoming the dominant variant of the SARS-CoV-2 virus worldwide. Tracking a decrease in cases and deaths, 2022 saw ...

and

2023 Catastrophic natural disasters in 2023 included the Lists of 21st-century earthquakes, 5th-deadliest earthquake of the 21st century 2023 Turkey–Syria earthquakes, striking Turkey and Syria, leaving up to 62,000 people dead; Cyclone Freddy ...

Constructors' Championship. Two Red Bull Racing drivers have won the Drivers' Championship;

Sebastian Vettel Sebastian Vettel (; born 3 July 1987) is a German racing driver who most recently competed in Formula One from to . Vettel won four Formula One World Drivers' Championship titles, which he won consecutively from to with Red Bull, and rema ...

won the championship in

, and

, with

Max Verstappen Max Emilian Verstappen (; born 30 September 1997) is a Dutch and Belgian racing driver who competes under the Dutch flag in Formula One for Red Bull Racing. Verstappen has won four Formula One World Drivers' Championship titles, which he w ...

winning the

2021 Like the year 2020, 2021 was also heavily defined by the COVID-19 pandemic, due to the emergence of multiple Variants of SARS-CoV-2, COVID-19 variants. The major global rollout of COVID-19 vaccines, which began at the end of 2020, continued ...

and

2024 The year saw the list of ongoing armed conflicts, continuation of major armed conflicts, including the Russian invasion of Ukraine, the Myanmar civil war (2021–present), Myanmar civil war, the Sudanese civil war (2023–present), Sudane ...

Formula One Drivers' Championships. Red Bull Racing used

Renault Renault S.A., commonly referred to as Groupe Renault ( , , , also known as the Renault Group in English), is a French Multinational corporation, multinational Automotive industry, automobile manufacturer established in 1899. The company curr ...

engines between 2007 and 2018, before beginning a partnership with

that lasts until the end of 2025. In 2021, Red Bull founded its own power unit division,

Red Bull Powertrains Red Bull Powertrains Limited (RBPT) is a Formula One power unit manufacturing company owned by the Austrian Red Bull GmbH and based in the United Kingdom. The company was formed in to take over the operation of Formula One power units develope ...

, which will begin producing its own power units for the Red Bull-owned teams in 2026 with backing from

Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...

. Red Bull Racing chief technical officer

Adrian Newey Adrian Martin Newey (born 26 December 1958) is a British engineer, aerodynamicist, automotive designer and motorsport executive. Since 2025, Newey has served as technical director and co-owner of Aston Martin in Formula One; he previously serv ...

has been credited with designing highly-successful cars that are capable of championship contention. The

Red Bull Racing RB19 The Red Bull Racing RB19 is a championship-winning Formula One car designed and constructed by Red Bull Racing and powered by the Honda RBPTH001 power unit which competed in the 2023 Formula One World Championship. The car was unveiled in New Y ...

, designed by Newey, is one of the most dominant cars in Formula One history, winning 21 out of 22 races in the 2023 season. According to Red Bull Team Principal

Christian Horner Christian Edward Johnston Horner (born 16 November 1973) is a British motorsport executive and former racing driver. Since 2005, Horner has served as team principal and chief executive officer, CEO of Red Bull Racing in Formula One, winning s ...

in the

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

original series '' Formula 1: Drive to Survive'', Red Bull is in a unique position wherein they have four drivers (two at

and two at

). He also stated that the two AlphaTauri drivers are Red Bull contracted drivers. In motorcycling, Red Bull is a title sponsor of

Red Bull KTM Factory Racing Red Bull KTM Factory Racing is the factory team of KTM active in the MotoGP World Championship supported by sponsor, drinks manufacturer Red Bull. History Development of the RC16 KTM have a well-established presence amongst off-road motorcyc ...

and main sponsor of

Repsol Honda Honda HRC Castrol is the official factory team of the Honda Racing Corporation in the MotoGP class of Grand Prix motorcycle racing (World Championship road racing), formally backed by principal sponsor Repsol for 30 years until the end of 2024 ...

. In 2006, Red Bull announced they would be sponsoring the

Team Red Bull. They debuted in the

Nextel Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States. The series began in 1949 as the Strictly Stock Division, ...

Lowe's Motor Speedway Charlotte Motor Speedway (known as Lowe's Motor Speedway from 1999 to 2009 due to sponsorship reasons) is a quad-oval Oval track racing#Intermediate, intermediate speedway in Concord, North Carolina. It has hosted various major races since it ...

. The team was shut down in December 2011 and its assets acquired by

BK Racing BK Racing was an American professional stock car racing team that fielded entries in the Monster Energy NASCAR Cup Series from 2012 to 2018. It most recently fielded the No. 23 Toyota Camry and Ford Fusion (Americas), Ford Fusion for J. J. Yeley ...

Association football

The company has also been highly active in

association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...

. On 6 April 2005, Red Bull bought the Austrian club SV Austria Salzburg and renamed it to Red Bull Salzburg, a move which has been heavily criticised by supporter groups within Austria and across Europe. They also purchased

FC Liefering FC Liefering GmbH is an Football in Austria, Austrian association football club, originally from Salzburg#Districts, Liefering, Salzburg. It currently plays in the Austrian Football Second League, Second League, the second tier of Austrian f ...

as Salzburg's feeder club. Thierry Henry control cropped

2005 2005 was designated as the International Year for Sport and Physical Education and the International Year of Microcredit. The beginning of 2005 also marked the end of the International Decade of the World's Indigenous Peoples, Internationa ...

, Red Bull purchased the MetroStars, a team in

Major League Soccer Major League Soccer (MLS) is a professional Association football, soccer league in North America and the highest level of the United States soccer league system. It comprises 30 teams, with 27 in the United States and 3 in Canada, and is sanc ...

representing

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, from

Anschutz Entertainment Group Anschutz Entertainment Group, Inc. (AEG), also known as AEG Worldwide, is an American global sporting and music entertainment presenter and a subsidiary of the Anschutz Corporation. It is the world's largest owner of sports teams and sports ...

and renamed the franchise; Red Bull New York is the name of the Red Bull subsidiary that operates the team, while the squad itself is known as the

New York Red Bulls The New York Red Bulls are an American professional association football, soccer club based in the New York metropolitan area. The Red Bulls compete in Major League Soccer (MLS) as a member of the Eastern Conference (MLS), Eastern Conferenc ...

. Anschutz Entertainment Group was about to begin building the MetroStars their own stadium, but groundbreaking was delayed a month as AEG completed the sale of the team. The company paid for the team's new stadium, Red Bull Arena, which had its match opener 20 March 2010. In 2007, Red Bull established the lower-division

Red Bull Brasil Red Bull Bragantino II was a professional association football club based in Bragança Paulista, São Paulo, Brazil. The team last played in the Campeonato Paulista Série A3, the third tier of the São Paulo state football league, before reque ...

team in the city of

Campinas Campinas (, ''Plains'' or ''Meadows'') is a Brazilian Municipalities of Brazil, municipality in São Paulo (state), São Paulo State, part of the country's Southeast Region, Brazil, Southeast Region. According to the 2020 estimate, the city's popul ...

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

. As the plan to reach the

Campeonato Brasileiro Série A The Campeonato Brasileiro Série A (; English: "Brazilian Championship A Series"), commonly referred to as the Brasileirão (; English: "Big Brazilian" or "Great Brazilian"), the Série A or the Brazilian Série A (to distinguish it from the I ...

in 10 years failed, Red Bull became owners of Série B side

Clube Atlético Bragantino Red Bull Bragantino () is a Football in Brazil, Brazilian football club based in Bragança Paulista, São Paulo (state), São Paulo. It competes in the Campeonato Brasileiro Série A, Série A, the top tier of the Brazilian football league syst ...

in March 2019 and renamed the team to

Red Bull Bragantino Red Bull Bragantino () is a Brazilian football club based in Bragança Paulista, São Paulo. It competes in the Série A, the top tier of the Brazilian football league system, as well as in the Campeonato Paulista Série A1, the highest lev ...

. Red Bull Bragantino became the champion of the 2019 edition of Série B, and was promoted to the Série A for the 2020 edition. In June 2009, the company purchased the football licence of German fifth division club

SSV Markranstädt SSV Markranstädt is a Football in Germany, German association football club from the city of Markranstädt, Saxony near Leipzig. It is part of a larger sports club that also has departments for badminton, cycle ball, gymnastics, table tennis, a ...

based near

Leipzig Leipzig (, ; ; Upper Saxon: ; ) is the most populous city in the States of Germany, German state of Saxony. The city has a population of 628,718 inhabitants as of 2023. It is the List of cities in Germany by population, eighth-largest city in Ge ...

, renaming them

RB Leipzig RasenBallsport Leipzig e.V. (), commonly known as RB Leipzig or informally as Red Bull Leipzig, is a German professional association football, football club based in Leipzig, Saxony. The club was founded in 2009 by the initiative of the company ...

for the 2009–10 season onwards. The company stated that its goal was to reach the country's first division, the

Bundesliga The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany and the highest level of the German football league system. The Bundesliga comprises 18 teams ...

, within ten years; this goal was ultimately achieved, with RB Leipzig winning four promotions in seven seasons to secure Bundesliga football starting in 2016–17 season. In May 2024, the company purchased a minority ownership stake at

Leeds United Leeds United Football Club is a professional football club based in Leeds, West Yorkshire, England. The team compete in the Premier League, the top tier of the English football league system. Leeds United have won the League Championship th ...

along with being the club's front of shirt sponsor in a multi-year agreement. In August 2024, the company took over Japanese side

Omiya Ardija is a Japanese professional association football club based in Ōmiya-ku, Saitama, Ōmiya, Saitama Prefecture. Its "hometown" (as designated by the league) is shared with neighbours Urawa Red Diamonds. The team currently play in J2 League, the ...

from previous owners NTT, marking them as the company's first Asian club in their portfolio. In October 2024, it was announced that the company would purchase a future minority ownership stake at

Paris FC Paris Football Club (French pronunciation: Help:IPA/French, aʁi futbol klœb, commonly referred to as Paris FC or simply PFC, is a French professional Association football, football club based in Paris, France. They will compete in Ligue ...

. In January 2025, was announced that Red Bull became sponsors of

Club Atlético de Madrid Club may refer to: Arts, entertainment, and media * ''Club'' (magazine) * Club, a ''Yie Ar Kung-Fu'' character * Clubs (suit), a suit of playing cards * Club music * "Club", by Kelsea Ballerini from the album ''kelsea'' Brands and enterprises * ...

until 2027 with a big financial investment in the coming years.

Ice hockey

The company purchased EC Salzburg, the city's team in the

Austrian Hockey League The ICE Hockey League (International Central European Hockey League, ICEHL), known as the win2day ICE Hockey League for sponsorship reasons, is a Central European hockey league that also serves as the top-tier ice hockey league in Austria. It c ...

, in 2000 and renamed it Red Bull Salzburg. Furthermore, Red Bull took over DEL club EHC München, becoming the team's title sponsor in 2012 before purchasing it outright in 2013.

Road Cycling

In January 2024 Austrian Federal Competition Authority (FCA) announced Red Bull GmbH's planned acquisition of a controlling interests of 51% in RD pro cycling GmbH & Co KG and RD Beteiligungs GmbH, the owner of the professional road cycling team BORA-Hansgrohe. The FCA approved the acquisition on Monday 29 January 2024. Bora-Hansgrohe's manager

Ralph Denk Ralph Denk (born 1 November 1973) is a German cycling team manager, and former cyclist, who is the founder and manager of the Bora–Hansgrohe UCI WorldTeam cycling team. As a cyclist, Denk won multiple Bavarian Regional Championships. Career ...

stated "the foundations of our partnership with Red Bull are now officially in place. This is the green light we've been waiting for to go ahead with the formalities and many specific parts of the collaboration."

Esports

In 2017, Red Bull announced the formation of their new League of Legends team, Red Bulls, which competed in the European ''League of Legends'' Challenger Series before folding in 2018. Red Bull sponsors several

fighting game The fighting game video game genre, genre involves combat between multiple characters, often (but not limited to) one-on-one battles. Fighting game combat often features mechanics such as Blocking (martial arts), blocking, grappling, counter- ...

players who compete in ''

Tekken is a Japanese media franchise centered on a series of fighting games developed and published by Bandai Namco Entertainment (formerly Namco). The franchise also includes film and print adaptations. The main games in the series follow the events ...

'' and ''

Street Fighter is a Media mix, Japanese media franchise centered on a series of fighting games developed and published by Capcom. Street Fighter 1, The first game in the series was released in 1987, followed by List of Street Fighter video games, six other ma ...

'', as well as the ''

Dota 2 ''Dota 2'' is a 2013 multiplayer online battle arena (MOBA) video game by Valve Corporation, Valve. The game is a sequel to ''Defense of the Ancients'' (''DotA''), a community-created Mod (video gaming), mod for Blizzard Entertainment's ''War ...

'' team OG, winners of

The International 2018 The International 2018 (TI8) was the eighth iteration of The International, an annual ''Dota 2'' world championship esports tournament. Hosted by Valve, the game's developer, TI8 followed a year-long series of tournaments awarding qualifying po ...

and

2019 This was the year in which the first known human case of COVID-19 was documented, preceding COVID-19 pandemic, the pandemic which was declared by the World Health Organization the following year. Up to that point, 2019 had been described as ...

tournaments.

Advertising, sports team ownership, and sponsorships

Since 1992, Red Bull is known for making a series of animated commercials under the slogan "Red Bull gives you wings", featuring squint-eyed large-nosed characters who grow a pair of wings after drinking the product. To this day, the campaign has been broadcast in over 170 countries worldwide. The commercials were directed by artists

Tibor Hernádi Tibor Hernádi (22 August 1947 – 26 July 2012) was a Hungarian animation director, film director, producer, screenwriter and storyboard artist. Hernádi has served as an animation director and layout artist in several animated films throughout ...

and Horst Sambo with the collaboration of Johannes Kastner, the owner of German-based agency Kastner & Partners. Red Bull's international marketing campaign is largely linked to

extreme sports Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk of injury or death. These activities often involve speed, height, a high level of physical exertion and highly specialized gear. Extre ...

. These range from

motorcycle racing The motorcycle sport of racing (also called moto racing and motorbike racing) includes motorcycle road racing and off-road racing, both either on circuits or open courses, and track racing. Other categories include hill climbs, drag racing and ...

, such as

MotoGP Grand Prix motorcycle racing is the highest class of motorcycle road racing events held on Road racing, road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held sin ...

Superbike World Championship Superbike World Championship (also known as WorldSBK, SBK, World Superbike, WSB, or WSBK) is a silhouette road racing series based on heavily modified production sports motorcycles. The championship was founded in . The Superbike World Champion ...

motorcycle speedway Motorcycle speedway, usually referred to simply as speedway, is a motorcycle sport involving four and sometimes up to six riders competing over four clockwise, anti-clockwise laps of an oval circuit. The motorcycles are specialist machines that ...

mountain biking Mountain biking (MTB) is a sport of riding bicycles off-road, often over rough terrain, usually using specially designed mountain bikes. Mountain bikes share similarities with other bikes but incorporate features designed to enhance durability ...

motocross Motocross is a form of off-road motorcycle racing held on enclosed off-road circuits. The sport evolved from motorcycle trials competitions held in the United Kingdom. History Motocross first evolved in Britain from motorcycle trials competi ...

windsurfing Windsurfing is a wind-propelled water sport that is a combination of sailing and surfing. It is also referred to as "sailboarding" and "boardsailing", and emerged in the late 1960s from the Californian aerospace and surf culture. Windsurfing gain ...

snowboarding Snowboarding is a recreational and competitive activity that involves descending a snow-covered surface while standing on a snowboard that is almost always attached to a rider's feet. It features in the Winter Olympic Games and Winter Paralym ...

kayaking Kayaking is the use of a kayak for moving over water. It is distinguished from canoeing by the sitting position of the paddler and the number of blades on the paddle. A kayak is a low-to-the-water, canoe-like boat in which the paddler sits fac ...

rowing Rowing is the act of propelling a human-powered watercraft using the sweeping motions of oars to displace water and generate reactional propulsion. Rowing is functionally similar to paddling, but rowing requires oars to be mechanically a ...

wakeboarding Wakeboarding is a water sport in which the rider, standing on a wakeboard (a board with foot bindings), is towed behind a motorboat across its wake and especially up off the crest in order to perform aerial maneuvers. A hallmark of wakeboarding ...

, cliff-diving, BASE jumping,

parkour Parkour () is an athletic Training#Physical training, training discipline or sport in which practitioners (called ''traceurs'') attempt to get from one point to another in the fastest and most efficient way possible, without assisting equipment ...

surfing Surfing is a surface water sport in which an individual, a surfer (or two in tandem surfing), uses a board to ride on the forward section, or face, of a moving wave of water, which usually carries the surfer towards the shore. Waves suita ...

, skating, freestyle motocross,

rallycross Rallycross is a form of sprint style motorsport held on a mixed-surface circuit (racing), racing circuit using modified production touring automobile, cars or prototype racing cars. It began in the 1960s as a cross between rallying and autocross ...

, Formula 1 motor racing and

racing to

breakdancing Breakdancing or breaking, also called b-boying (when performed by men) or b-girling (women), is a style of street dance originated by African Americans and Nuyorican, Puerto Ricans in The Bronx borough of New York City. Breakdancing consist ...

. Red Bull uses music and

video games A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...

, and has enlisted celebrities, such as

Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...

(sponsoring the Red Bull "EmSee Battle Rap championships"). It hosts events such as art shows and the "

Red Bull Flugtag Red Bull Flugtag (, 'airshow' ) is an event organized by Red Bull in which competitors attempt to fly home-made, human-powered flying machines, size-limited to around and weight-limited to approximately . The flying machines are usually launched ...

" (German for "flight day" or "flying day"). Red Bull owns football teams, with clubs in Austria, Germany, the United States, and Brazil featuring the Red Bull trademark in their names. In Germany, RB Leipzig nominally refers to lawn ball to avoid corporate sponsorship restrictions. By associating the drink's image with these activities, the company seeks to promote a "cool" public image and raise brand power. The energy drink has created a market for over 150 related types of products. In the

PlayStation 3 The PlayStation 3 (PS3) is a home video game console developed and marketed by Sony Computer Entertainment (SCE). It is the successor to the PlayStation 2, and both are part of the PlayStation brand of consoles. The PS3 was first released on ...

's social gaming platform,

PlayStation Home PlayStation Home was a virtual 3D social networking, social gaming platform developed by Sony Computer Entertainment's London Studio for the PlayStation 3 (PS3) on the PlayStation Network (PSN). It was accessible from the PS3's XrossMediaBar (XM ...

, Red Bull developed its own in-game island, specifically advertising its energy drink and the

Red Bull Air Race The World Championship Air Race is a series of air races sanctioned by the World Air Sports Federation (FAI). Originally established in 2003 as the Red Bull Air Race, and created by Red Bull GmbH, the event involves competitors navigating a ...

event (for which the space is named) released in January 2009. In late November 2009, Red Bull produced two new spaces, the

Red Bull Illume Red Bull Illume is the world's largest adventure and action sports photography contest. Its aim is to showcase the most creative and captivating images from the adventure and action sports world, and celebrate the photographers working behind the ...

space, and the Red Bull Beach space featuring the Red Bull Flugtag, both released on the same day. In January 2012, Red Bull released its first personal space called the "Red Bull House of Skate" featuring an indoor skate park. In 2010, the company enlisted engineer

to design a prototype racing car, the Red Bull X2010, for the video game ''

Gran Turismo 5 is a 2010 sim racing video game developed by Polyphony Digital and published by Sony Computer Entertainment for the PlayStation 3. It is the fifth main installment and the tenth overall in the '' Gran Turismo'' series. It was released on Novemb ...

''. In 2022, Red Bull announced a full-on production of a hypercar called RB17, also designed by Newey. In January 2025, Red Bull announced their return to

(for the first time since the closure of

Red Bull Racing Team Red Bull Racing Team, also known as Team Red Bull, was a NASCAR team owned by Red Bull founders Dietrich Mateschitz and Chaleo Yoovidhya. The team was based in Mooresville, North Carolina in the United States and was managed by Jay Frye. The t ...

in 2011) sponsoring

(a former driver for Red Bull-sponsored Triple Eight in the Supercars championship) and

Connor Zilisch Connor Jackson Zilisch (born July 22, 2006) is an American professional racing driver. He is signed as a development driver for Trackhouse Racing as of 2025. Under that agreement, Zilisch competes in select races across multiple racing series, inc ...

for certain races in the

2025 NASCAR Cup Series The 2025 NASCAR Cup Series is the 77th season for NASCAR professional stock car racing in the United States and the 54th season for the modern-era NASCAR Cup Series, Cup Series. The season started with the 2025 Cook Out Clash at Bowman Gray Sta ...

Red Bull Arts

Red Bull Arts is an art

fellowship A fellow is a title and form of address for distinguished, learned, or skilled individuals in academia, medicine, research, and industry. The exact meaning of the term differs in each field. In learned or professional societies, the term refers ...

program launched by Red Bull in 2013 under the name Red Bull House of Arts. The program has multiple locations, including Detroit, Michigan; São Paulo, Brazil; and formerly New York City. The program typically consists of a three-month period during which six to eight participants create new artwork to be displayed at a final exhibition. During the fellowship, artists receive unlimited access to the galleries and a stipend for art supplies. Some of the artwork has been used in Red Bull advertising campaigns.

Sports and esports sponsorships

Red Bull has used sports sponsorships as an advertising vehicle for most of its existence. The company first started sponsoring athletes in 1989, initially focusing on

racing and

such as

and

hang gliding Hang gliding is an air sports, air sport or recreational activity in which a pilot flies a light, non-motorised, fixed-wing aircraft, fixed-wing heavier-than-air aircraft called a hang glider. Most modern hang gliders are made of an aluminium al ...

, and later growing to include more mainstream sports such as basketball and soccer. As of 2016, the company sponsored more than 750 individual athletes and more than a dozen teams in various disciplines, including

motorsports Motorsport or motor sport are sporting events, competitions and related activities that primarily involve the use of automobiles, motorcycles, motorboats and powered aircraft An aircraft engine, often referred to as an aero engine, is the po ...

, soccer and

esports Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...

Athlete sponsorships

Austrian Formula One driver

Gerhard Berger Gerhard Berger (; born 27 August 1959) is an Austrian former racing driver and motorsport executive, who competed in Formula One from to . Berger won 10 Formula One Grands Prix across 14 seasons. Berger competed in Formula One for 14 seasons, ...

was the first athlete to be sponsored by Red Bull in 1989. Many of the company's early sponsorships were in lesser-known or extreme sports, including Olympic

rower Rowing, often called crew in the United States, is the sport of racing boats using oars. It differs from paddling sports in that rowing oars (called blades in the United Kingdom) are attached to the boat using rowlocks, while paddles are ...

, who won a gold medal at the

1996 Atlanta Olympics The 1996 Summer Olympics (officially the Games of the XXVI Olympiad, also known as Atlanta 1996 and commonly referred to as the Centennial Olympic Games) were an international multi-sport event held from July 19 to August 4, 1996, in Atlanta, ...

in the

single scull A single scull (or a scull), abbreviated as a 1x, is a racing shell designed for a single person who propels the boat with two oars, one in each hand. Racing boats (often called "shells") are long, narrow, and broadly semi-circular in cross-se ...

race and BASE jumpers Frank "Gambler" Gambalie, Miles Dashier, and

Shane McConkey Shane McConkey (December 30, 1969 – March 26, 2009) was a professional skier and BASE jumping, BASE jumper. He was born in Vancouver, British Columbia and eventually based himself in Olympic Valley, California. Due to an itinerant childhood, he ...

. In the 2010s, Red Bull began expanding its athlete base to include athletes from more mainstream sports, including Austrian tennis player

Dominic Thiem Dominic Thiem (; born 3 September 1993) is an Austrian former professional tennis player. He was ranked world No. 3 in singles by the Association of Tennis Professionals (ATP), which he first achieved in March 2020. Thiem won 17 ATP Tour-level s ...

, Brazilian skateboarder Letícia Bufoni, American skier

Lindsey Vonn Lindsey Caroline Vonn ( ; born October 18, 1984) is an American FIS Alpine Ski World Cup, World Cup Alpine skiing, alpine ski racer. She won four World Cup overall championships – third amongst female skiers to Annemarie Moser-Pröll and Mika ...

, and American

Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...

player

Kris Bryant Kristopher Lee Bryant (born January 4, 1992), nicknamed "KB", is an American professional baseball designated hitter, outfielder, and third baseman for the Colorado Rockies of Major League Baseball (MLB). He has previously played in MLB for the ...

. The company also started sponsoring video game players and

athletes, including American ''

Fortnite ''Fortnite'' is an online video game and game platform developed by Epic Games and released in 2017. It is available in seven distinct game mode versions that otherwise share the same general gameplay and game engine: '' Fortnite Battle Roy ...

'' player Richard "Ninja" Blevins, Spanish ''

League of Legends ''League of Legends'' (''LoL'', commonly referred to as ''League'', is a multiplayer online battle arena video game developed and published by Riot Games. Inspired by ''Defense of the Ancients'', a Mod (video games), custom map for ''Warcraf ...

'' player Enrique Cedeño "xPeke" Martinez, and Swedish ''

Super Smash Bros. is a series of platform fighting video games published by Nintendo. Created by Masahiro Sakurai, the ''Super Smash Bros.'' series is a crossover featuring many characters from other video game series created by Nintendo and other develope ...

'' player

William "Leffen" Hjelte William Peter Hjelte (born 16 October 1994), better known by his gamertag Leffen, is a Swedish professional fighting game player and Online streamer, streamer. Although mostly known as a ''Super Smash Bros. Melee'' player, he has also competed in ...

Team ownership and sponsorships

The first team sponsored by Red Bull was

ice hockey Ice hockey (or simply hockey in North America) is a team sport played on ice skates, usually on an Ice rink, ice skating rink with Ice hockey rink, lines and markings specific to the sport. It belongs to a family of sports called hockey. Tw ...

EC Salzburg EC Red Bull Salzburg is a professional ice hockey team based in Salzburg, Austria, that plays in the ICE Hockey League. The club plays their home games at the Eisarena Salzburg. History In their first season, 1977–78, HC Salzburg took third p ...

during the 1987–88 season. Red Bull acquired the club outright in 2000. Since 2014, Salzburg has also hosted the company's joint ice hockey and soccer academy. Red Bull became the title sponsor of

DEL Del, or nabla, is an operator used in mathematics (particularly in vector calculus) as a vector differential operator, usually represented by the nabla symbol ∇. When applied to a function defined on a one-dimensional domain, it denotes ...

team

EHC München EHC may refer to: * Eastern Harbour Crossing, a transport tunnel in Hong Kong * EHC Hoensbroek, a Dutch football club * The Electric Hellfire Club, an American industrial metal band * Encompass Health, an American healthcare provider * Environmenta ...

in 2012, and took full ownership the following year. It also financed the team's new

arena An arena is a large enclosed venue, often circular or oval-shaped, designed to showcase theatre, Music, musical performances or Sport, sporting events. It comprises a large open space surrounded on most or all sides by tiered seating for specta ...

SAP Garden SAP Garden is a 12,500-seat indoor arena, in Olympiapark, Munich. The arena was completed in summer 2024 and it will be ready for use for the 2024/25 season. The site was built at the location of the former Radstadion which was demolished in 2 ...

. In 1995, Red Bull sponsored its first motorsports team, the Swiss Formula One team

and in 1999 started sponsoring the

, a Czech

team. In the 2000s, the company expanded its sporting team ownership to include several soccer teams, including the

Austrian Bundesliga The Bundesliga ( , "Federal League"), also known as Admiral Bundesliga for sponsorship reasons, is a professional association football league in Austria and the highest level of the Austrian football league system. The competition decides the A ...

team SV Austria Salzburg (rebranded as Red Bull Salzburg), the

team the New York MetroStars (rebranded as the

) in 2006, and the fifth-tier German team SSV Markranstadt (rebranded as

RasenBallsport Leipzig RasenBallsport Leipzig e.V. (), commonly known as RB Leipzig or informally as Red Bull Leipzig, is a German professional football club based in Leipzig, Saxony. The club was founded in 2009 by the initiative of the company Red Bull GmbH, which ...

) in 2009, which the company sought to move to the top of the

German Bundesliga The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany and the highest level of the German football league system. The Bundesliga comprises 18 teams ...

. RB Leipzig has been divisive and the subject of protests by some fans but has also experienced rapid success, climbing through the German soccer divisions to get a place in the top-flight German Bundesliga and earning berths in the

UEFA Champions League The UEFA Champions League (UCL) is an annual club association football competition organised by the UEFA, Union of European Football Associations (UEFA) that is contested by List of top-division football clubs in UEFA countries, top-divisio ...

in 2017–2018 and 2019–2020, the latter trip ending with a semi-final loss to

Paris St. Germain Paris Saint-Germain Football Club, commonly referred to as Paris Saint-Germain () or simply PSG, is a French professional football club based in Paris. They compete in Ligue 1, the top division of French football. With 52 major trophies ...

. The company also sponsors the

Los Angeles Clippers The Los Angeles Clippers are an American professional basketball team based in the Greater Los Angeles area. The Clippers compete in the National Basketball Association (NBA) as a member of the Pacific Division of the Western Conference. The ...

NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...

team and Red Bull 3X, a series of men's and women's

3x3 basketball 3x3 basketball (stylized as ''ƐX3'', pronounced ''three-ex-three'') is a Variations of basketball, variation of basketball played three-a-side, with one Backboard (basketball), backboard and in a basketball court, half-court setup. This basketba ...

tournaments. In the 2010s, Red Bull began sponsoring gamers and esports organizations, including OG,

G2 Esports G2 Esports (or simply G2) is a European esports organization headquartered in Berlin, Germany, with players competing in ''League of Legends'', ''Valorant'', ''Counter-Strike 2'', ''Hearthstone (video game), Hearthstone'', ''Rocket League'', '' ...

and

Cloud9 Cloud9 Esports, Inc., or simply Cloud9 (C9), is an American professional esports company based in Santa Monica, California. The company was originally founded as a professional ''League of Legends'' team by Jack and Paullie Etienne in May 2013 ...

, and founded the Red Bulls ''League of Legends'' team. In 2021, Red Bull sponsored Hoang Anh Gia Lai from

V.League 1 The V.League 1 (), also called LPBank V.League 1 for sponsorship reasons, is the top professional football league in Vietnam, controlled by the Vietnam Professional Football Joint Stock Company (VPF). It is contested by 14 clubs who play each ...

. In May 2024, Red Bull bought a minority ownership in

and became their principal shirt sponsor. After more than a decade of absence in sponsoring

teams, the company announced a six-race sponsorship of

and

with

Trackhouse Racing Trackhouse Racing is an American motorsports organization that competes full time in the NASCAR Cup Series and MotoGP and part time in the IMSA SportsCar Championship. History After Leavine Family Racing announced the sale of its assets in su ...

in 2025.

List of Red Bull-owned professional football teams

* Red Bull Salzburg **

''(Red Bull Salzburg reserve team)'' *

RB Omiya Ardija is a Japanese professional association football club based in Ōmiya, Saitama Prefecture. Its "hometown" (as designated by the league) is shared with neighbours Urawa Red Diamonds. The team currently play in J2 League, the Japanese second ti ...

New York Red Bulls II New York Red Bulls II is an American professional Association football, soccer team based in Montclair, New Jersey. They are the reserve team of the New York Red Bulls and play in MLS Next Pro, the third tier in the American soccer pyramid. Hi ...

''(reserve team)'' *

– minority interest *

– minority interest ;Defunct teams *

Red Bull Bragantino II Red Bull Bragantino II was a professional association football club based in Bragança Paulista, São Paulo, Brazil. The team last played in the Campeonato Paulista Série A3, the third tier of the São Paulo state football league, before requ ...

''(reserve team)'' — dissolved in 2024 * Red Bull Ghana — dissolved in 2014

Events

Current and former Red Bull events include ACF Nationals (2009), Air Race World Championship (2003–2019),

Argentine motorcycle Grand Prix The Argentine motorcycle Grand Prix () is a motorcycling event that is part of the FIM Grand Prix motorcycle racing season. Between 2014 and 2023 it was known as the Argentine Republic motorcycle Grand Prix. History The Grand Prix returned in ...

, Art of Motion, BC One, Big Wave Africa, Cape Fear, Cliff Diving World Series,

Crashed Ice Red Bull Crashed Ice was a world tour in ice cross downhill, a winter extreme sporting event which involves downhill skating in an urban environment, on a track which includes steep turns and high vertical drops. Racers speed down the course's ...

Dolomitenmann The Dolomitenmann is an extreme sports relay race held in September in the East Tyrol, East Tyrolean, or so-called Dolomites, Dolomite Mountains of Austria, near the city of Lienz. The founder and organiser is Werner Grissmann, a former FIS Alpine ...

, Drifting World Championship, Flugtag,

Frozen Rush The Red Bull Frozen Rush was a short course off-road racing, short course off-road match racing, match race held on snowy alpine skiing slopes. The event debuted in 2014 featuring eight short-course and desert off-road racing drivers. ''Road & Track ...

Indianapolis motorcycle Grand Prix The Indianapolis motorcycle Grand Prix was a motorcycling event held on the combined road course at the Indianapolis Motor Speedway in Speedway, Indiana. From 2008 to 2015, it was held as part of the Grand Prix motorcycle racing season (MotoGP). ...

, King of the Air, King of the Rock Tournament, Last Man Standing, MotoGP Rookies Cup,

Motorcycle Grand Prix of the Americas The Motorcycle Grand Prix of the Americas is a motorcycling event that is part of the Fédération Internationale de Motocyclisme, FIM Grand Prix motorcycle racing season that takes place at Circuit of the Americas. It became the third MotoGP r ...

New Year No Limits ''New Year No Limits'' was an annual American television special that aired on ESPN from December 31, 2007 until January 1, 2012. It was created, hosted and sponsored by Red Bull GmbH. The program usually aired after the Chick-fil-A Bowl (around ...

, Paper Wings,

Rampage Rampage may refer to: People * Rampage (rapper) (born 1974) * Quinton Jackson (born 1978; nicknamed "Rampage"), American mixed martial artist and actor * Randy Rampage (1960-2018), Canadian musician Arts, entertainment, and media Fictional chara ...

Red Bull 400 Red Bull 400 is an uphill run promoted by Red Bull GmbH since 2011. Competitors from all over the world run from the bottom to the top of Ski jumping hill, ski jumping and ski flying hills, with a total distance of 400 metres (1312 ft) and a ...

Red Bull Joyride Crankworx is a global tour of mountain bike festivals that take place in Australia, New Zealand, Austria, and Canada. The final stop of the Crankworx World Tour is a 10-day festival in Whistler, British Columbia celebrating several gravity-fed disc ...

Road Rage Road rage is aggressive or angry behavior exhibited by people driving a vehicle. These behaviors include rude and verbal insults, yelling, physical threats or dangerous driving methods targeted at other drivers, pedestrians, or cyclists in an ...

, Romaniacs Hard Enduro Rallye, Soapbox Race,

Spanish motorcycle Grand Prix The Spanish motorcycle Grand Prix is a motorcycling event that is part of the FIM Grand Prix motorcycle racing season that takes place at Circuito de Jerez – Ángel Nieto outside Jerez de la Frontera in Andalusia. In addition to this event, th ...

, Stratos, Street Freestyle World Champions (2019), Trolley Grand Prix,

Unleashed Unleashed may refer to: Art and entertainment Film and television * ''Unleashed'' (2001 film), a film featuring Jeff Anderson * ''Unleashed'' (2005 film), a 2005 martial arts film starring Jet Li, Morgan Freeman and Bob Hoskins * ''Unleashed ...

(2015), Wings for Life World Run, X-Alps,

Xcbusa The XCBusa is a paragliding Paragliding is the recreational and competitive adventure sport of flying paragliders: lightweight, free-flying, foot-launched glider aircraft with no rigid primary structure. The pilot sits in a harness or in ...

Hardline In politics, hardline or hard-line is an adjective describing a stance on an issue that is inflexible and not subject to compromise. A hardliner is a person holding such views. The stance is usually far from the centrist view. People, policies, ...

, and X-Fighters.

Media

Red Bull Media House is a media company specialized in sport, lifestyle, music and games. The company publishes several magazines: ''

The Red Bulletin ''The Red Bulletin'' is a lifestyle magazine published by Red Bull Media House that began in 2005. The Red Bulletin features sports, culture, music, nightlife, entrepreneurship, and lifestyle stories. Editorial concept ''The Red Bulletin'' ...

'' (lifestyle), ''Servus'' (food, health and gardening); ''Terra Mater'' (nature, science and history); ''Bergwelten'' (alpinism) and ''Seitenblicke'' (celebrities). Other Red Bull Media House divisions are

Red Bull TV Red Bull TV is an online television channel owned by Red Bull GmbH. Programming content focuses on live events and shows related to sports, music, lifestyle, and culture. The channel runs long-format original programming series. Series include ' ...

, Red Bull Photography, Benevento Publishing,

ServusTV Servus TV is a TV station based in Wals-Siezenheim in the Austrian state of Salzburg and owned by Red Bull Media House GmbH, a subsidiary of Red Bull GmbH, which also publishes the magazine ''Servus in Stadt und Land''. The station is the succes ...

and Red Bull Music Publishing.

Sports championships

Auto racing

* Formula 1 World Drivers' Championships (8) ** 2010, 2011, 2012, 2013, 2021, 2022, 2023, 2024 * Formula 1 World Constructors' Championships (6) ** 2010, 2011, 2012, 2013, 2022, 2023

Association football

(14) ** 2006–07, 2008–09, 2009–10, 2011–12, 2013–14, 2014–15, 2015–16, 2016–17, 2017–18, 2018–19, 2019–20,

2020–21 The dash is a punctuation mark consisting of a long horizontal line. It is similar in appearance to the hyphen but is longer and sometimes higher from the baseline. The most common versions are the endash , generally longer than the hyphen ...

, 2021–22,

2022–23 The dash is a punctuation mark consisting of a long horizontal line. It is similar in appearance to the hyphen but is longer and sometimes higher from the baseline. The most common versions are the endash , generally longer than the hyphen ...

Austrian Cup The Austrian Cup (), known as UNIQA ÖFB Cup for sponsorship purposes, is an annual football competition held by the Austrian Football Association, the ÖFB. During the 2008–09 season, Austria Wien won the tournament for a record 27th time. Wo ...

(9) ** 2011–12, 2013–14, 2014–15, 2015–16, 2016–17, 2018–19, 2019–20,

, 2021–22 *

Regionalliga West The Regionalliga West is a German professional football division administered by the German Football Association#Western Germany, Western German Football Association based in Duisburg. It is one of the five German regional football associations. ...

(1) **

2012–13 1 (one, unit, unity) is a number, numeral, and glyph. It is the first and smallest positive integer of the infinite sequence of natural numbers. This fundamental property has led to its unique uses in other fields, ranging from science to sp ...

Supporters' Shield The Supporters' Shield is an annual award given to the Major League Soccer team with the best regular season record, as determined by the MLS points system. The Supporters' Shield has been annually awarded at the MLS Supporters' Summit since 199 ...

(3) **

2015 2015 was designated by the United Nations as: * International Year of Light * International Year of Soil __TOC__ Events January * January 1 – Lithuania officially adopts the euro as its currency, replacing the litas, and becomes ...

2018 Events January * January 1 – Bulgaria takes over the Presidency of the Council of the European Union, after the Estonian presidency. * January 4 – SPLM-IO rebels loyal to Chan Garang Lual start a raid against Juba, capital of ...

USL Championship The USL Championship (USLC) is a men's professional association football, soccer league in the second tier of the United States soccer league system#Men's leagues, United States league system. It is organized by the United Soccer League (USL) a ...

Cup (1) **

2016 2016 was designated as: * International Year of Pulses by the sixty-eighth session of the United Nations General Assembly. * International Year of Global Understanding (IYGU) by the International Council for Science (ICSU), the Internationa ...

Players' Shield (1) **

National Premier Soccer League The National Premier Soccer League (NPSL) is an American men's association football, soccer league. The league is officially affiliated to the United States Adult Soccer Association (USASA) and has automatic qualification for the U.S. Open Cup. ...

(1) **

2014 The year 2014 was marked by the surge of the Western African Ebola epidemic, West African Ebola epidemic, which began in 2013, becoming the List of Ebola outbreaks, most widespread outbreak of the Ebola, Ebola virus in human history, resul ...

Regionalliga Nordost The Regionalliga Nordost is the fourth tier of German football league system, German football in the states of Berlin, Brandenburg, Mecklenburg-Western Pomerania, Saxony-Anhalt, Saxony and Thuringia. These comprise the states of former East Germany ...

(1) **

NOFV-Oberliga Süd The NOFV-Oberliga Süd is the fifth tier of the German football league system in the southern states of the former East Germany. It covers the German states of Saxony-Anhalt, Thuringia, Saxony and southern Brandenburg. It is one of fourteen Ob ...

(2) ** 2009–10, 2014–15 *

Sachsenliga The Sachsenliga, formerly referred to as ''Landesliga Sachsen'', is the sixth tier of the German football league system and the highest league in the German state of Saxony (German: ''Sachsen''). Until the introduction of the 3. Liga in 2008 it was ...

(1) ** 2013–14 *

Bezirksliga The Bezirksliga () is commonly a medium set of amateur divisions set at steps 7, 8 or 9 in the German football league system. Structure Depending on the structural organisation within each of the 21 state football associations of the German Fo ...

Leipzig (2) ** 2010–11 *

Saxony Cup The Saxony Cup (''Sachsenpokal'') is a regional German association football, football competition established in 1991 for clubs from Saxony who play in the 3. Liga, Regionalliga Nordost, the NOFV-Oberliga, the Landesliga Sachsen (the Saxon League ...

(2) ** 2010–11, 2012–13 *

Regionalliga A (, plural ) is a regional league in numerous Sports governing body, sports governing bodies in Germany, Austria and Switzerland, usually located in the upper or middle tiers of the sports leagues. The term is often associated with the Germa ...

promotion playoff 1 (1) **

DFB-Pokal The DFB-Pokal (), also known as the German Cup in English language, English, is a German knockout Association football, football cup competition held annually by the German Football Association (DFB). Sixty-four teams participate in the competiti ...

(2) ** 2021–22,

DFL-Supercup The Franz Beckenbauer Supercup or ''German Super Cup'' is a one-off association football, football match in Germany that features the winners of the Bundesliga championship and the DFB-Pokal. The competition is run by the Deutsche Fußball Liga (E ...

(1) **

Campeonato Paulista Série A3 Campeonato Paulista Série A3 is the third tier of the professional state football league in the Brazilian state of São Paulo. It is run by the São Paulo State Football Federation (FPF). The tournament has been known as Série A3 since the ...

(1) ** 2010 * Campeonato Paulista Série B (1) ** 2009 *

Campeonato Brasileiro Série B The Campeonato Brasileiro Série B (commonly referred to as the Brasileirão Série B, the Série B or the Brazilian Série B to distinguish it from the Italian and the Ecuadorian Serie B), and currently officially called Brasileirão Série B ...

(1) **

* Campeonato Paulista do Interior (2) ** 2019, 2020 *

Campeonato Paulista The Campeonato Paulista Série A1, commonly known as Campeonato Paulista, nicknamed Paulistão, is the top-flight professional state football league in the Brazilian state of São Paulo. Run by the São Paulo State Football Federation (FPF), ...

Group D (1) **

2020 The year 2020 was heavily defined by the COVID-19 pandemic, which led to global Social impact of the COVID-19 pandemic, social and Economic impact of the COVID-19 pandemic, economic disruption, mass cancellations and postponements of even ...

Ice hockey

(7) **

2007 2007 was designated as the International Heliophysical Year and the International Polar Year. Events January * January 1 **Bulgaria and Romania 2007 enlargement of the European Union, join the European Union, while Slovenia joins the Eur ...

2008 2008 was designated as: *International Year of Languages *International Year of Planet Earth *International Year of the Potato *International Year of Sanitation The Great Recession, a worldwide recession which began in 2007, continued throu ...

, 2014*,

, 2018* – seasons in which the Austrian Champion didn't win the EBEL title * Continental Cup (1) **

European Trophy European Trophy (previously named ''Nordic Trophy'' between 2006 and 2009) was an annually held ice hockey tournament, traditionally composed of teams from the higher-level ice hockey leagues in countries across Europe. With 32 participating team ...

(1) **

Deutsche Eishockey Liga The Deutsche Eishockey Liga (for sponsorship reasons called Penny (supermarket), PENNY Deutsche Eishockey Liga) (; English: ''German Ice Hockey League'') or DEL, is a professional ice hockey league in Germany and the highest division in German i ...

(4) ** 2015–16, 2016–17, 2017–18, 2019–20 (RS)

Esports

''
Dota 2 ''Dota 2'' is a 2013 multiplayer online battle arena (MOBA) video game by Valve Corporation, Valve. The game is a sequel to ''Defense of the Ancients'' (''DotA''), a community-created Mod (video gaming), mod for Blizzard Entertainment's ''War ...
''

* The International (2, with OG) **

'' F1 2019''

* Formula One Esports Series ** 2019

'' F1 2020''

* Formula One Esports Series ** 2020

24 Hours of Le Mans Virtual The 24 Hours of Le Mans Virtual is an esports 24-hour automobile endurance race. Part of the Le Mans Virtual Series, it simulates the 24 Hours of Le Mans, with drivers competing in Le Mans Prototype (LMP) and Le Mans Grand Touring Endurance (LMGT ...

Red Bull Racing eSports competed in the

2022 24 Hours of Le Mans Virtual The 2022 24 Hours of Le Mans Virtual was an esports 24-hour automobile endurance race for Le Mans Prototype (LMP) and Le Mans Grand Touring Endurance (LMGTE) vehicles held on a simulated version of the Circuit de la Sarthe from 15 to 16 Janu ...

, finishing 19th in the LMP class and 26th in the GTE class.

Notes

References

External links

* {{DEFAULTSORT:Red Bull GmbH Food and drink companies established in 1984 Food and drink companies of Austria Salzburg-Umgebung District Austrian brands Mass media companies of Austria Companies based in Salzburg (federal state) Dietrich Mateschitz

History

Distribution

Marketing

Promotional cars

Promotional aircraft

Music industry

Sport sponsorship

Motorsport

Extreme sports

Sport ownership

Motorsport

Association football

Ice hockey

Road Cycling

Esports

Advertising, sports team ownership, and sponsorships

Red Bull Arts

Sports and esports sponsorships

Athlete sponsorships

Team ownership and sponsorships

List of Red Bull-owned professional football teams

Events

Media

Sports championships

Auto racing

Association football

Ice hockey

Esports

''Dota 2 ''Dota 2'' is a 2013 multiplayer online battle arena (MOBA) video game by Valve Corporation, Valve. The game is a sequel to ''Defense of the Ancients'' (''DotA''), a community-created Mod (video gaming), mod for Blizzard Entertainment's ''War ...''

'' F1 2019''

'' F1 2020''

24 Hours of Le Mans Virtual The 24 Hours of Le Mans Virtual is an esports 24-hour automobile endurance race. Part of the Le Mans Virtual Series, it simulates the 24 Hours of Le Mans, with drivers competing in Le Mans Prototype (LMP) and Le Mans Grand Touring Endurance (LMGT ...

Notes

References

External links

''
Dota 2 ''Dota 2'' is a 2013 multiplayer online battle arena (MOBA) video game by Valve Corporation, Valve. The game is a sequel to ''Defense of the Ancients'' (''DotA''), a community-created Mod (video gaming), mod for Blizzard Entertainment's ''War ...
''