"Attention" is a song by American
hip hop artists
Fat Joe
Joseph Antonio Cartagena (born August 19, 1970), better known by his stage name Fat Joe, is an American rapper from New York City. He began his music career as a member of hip hop group Diggin' in the Crates Crew (D.I.T.C.), then forged a so ...
and
Dre, in collaboration with American singer
Chris Brown
Christopher Maurice Brown (born May 5, 1989) is an American singer, songwriter, dancer, and actor. According to ''Billboard'', Brown is one of the most successful R&B singers of his generation, having often been referred to by many contempor ...
. It was released as a
digital download on July 23, 2018 as the third stand-alone single from the duo made of Fat Joe and Dre. The song was produced by
Scott Storch
Scott Spencer Storch (born December 16, 1973) is an American record producer and songwriter. He started off as a keyboardist for the group the Roots.
Early life
Storch was born on Long Island, New York. He was raised in South Florida and Ph ...
.
Background
Joe and Brown previously tag-teamed on their 2011 single "
Another Round", that was certified
gold
Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile ...
by
RIAA
The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/ ...
. According to Fat Joe, collaborate with Brown for "Another Round" in the studio was simply a no-brainer. Joe told ''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' that it is "always an honor" to walk with Brown, whom he called "a beautiful talent. Me and Dre said we need Chris on here
ndit would be fire".
"Attention" was supposed to be the lead single of Joe and Dre's collaborative project, however it ended up not being on it.
Music video
On August 6, 2018, Fat Joe announced that they shot the video that day, and later on September 4, 2018, he released the music video for "Attention", directed by Eif Rivera, on his
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
and
Vevo
Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, ...
account. The video was shot in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...
.
Ashanti made a cameo appearance.
Charts
References
{{Chris Brown singles, state=expanded
2018 singles
2018 songs
Fat Joe songs
Chris Brown songs
Songs written by Chris Brown
Songs written by Fat Joe
Songs written by Dre (record producer)