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Attention Economy
The attention economy refers to the incentives of advertising-driven companies, in particular, to maximize the time and attention their users give to their product. Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems. Description According to Matthew Crawford, "Attention is a resource—a person has only so much of it." Thomas H. Davenport and John C. Beck add to that definition:Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act. A strong trigger of this effect is that it limits the mental capability of humans and the receptiveness of information is also limited. Attention allows information to be filtered such that the most important information can be extracted from the environment while irrelevant details can ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BigThink
Big Think is a multimedia web portal founded in 2007 by Victoria Brown and Peter Hopkins. The site publishes interviews and round table discussions with experts from a wide range of fields. Victoria Brown is the acting CEO and Peter Hopkins is the acting president of the company. History The company was founded when Brown and Hopkins met while working with Google Video to digitize the VHS archives of The Charlie Rose Show in 2006. They began contemplating how to organize information into "short-form intellectual videos targeting online audiences" and envisioned "an online platform where the world's leading experts could weigh in on current issues". In 2008, they launched with only video content. The materials involve short clips but with enough content so that they foster thinking, learning, and debate. In 2009, they branched into blogs and written content. Their first notable blogger was Michio Kaku. Other personalities include Angelina Jolie, who joined a panel of experts i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fake News
Fake news or information disorder is false or misleading information (misinformation, disinformation, propaganda, and hoaxes) claiming the aesthetics and legitimacy of news. Fake news often has the aim of damaging the reputation of a person or entity,Schlesinger, Robert (April 14, 2017)"Fake news in reality" '' U.S. News & World Report''. or making money through advertising revenue. Although false news has always been spread throughout history, the term ''fake news'' was first used in the 1890s when sensational reports in newspapers were common. Nevertheless, the term does not have a fixed definition and has been applied broadly to any type of false information presented as news. It has also been used by high-profile people to apply to any news unfavorable to them. Further, disinformation involves spreading false information with harmful intent and is sometimes generated and propagated by hostile foreign actors, particularly during elections. In some definitions, fake news i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hanken School Of Economics
Hanken School of Economics (, also known as Hanken) is a business school in Finland with two campuses, Helsinki and Vaasa. Founded in 1909, it is the oldest business school in Finland, and one of the oldest in the Nordic countries. Its programmes are offered in both English and Swedish. History Hanken was established in Helsinki on 1 September 1909, making it one of the oldest business schools in northern Europe, opening a month after the Stockholm School of Economics. The statutory meeting for in Helsinki was held in December 1908, and only four months later the private community college under the name of statutes were approved. In 1927, the school was given its current name, . The school introduced a bachelor's degree in economics in 1928, with professorships being introduced in 1934. The first doctoral dissertation took place in 1944. Hanken's campus in Vaasa was established in 1980 aiming to develop business education in Osthrobotnia, a region with a large proportion of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Model
A business model describes how a Company, business organization creates, delivers, and captures value creation, value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, social, cultural or other contexts. The model describes the specific way in which the business conducts itself, spends, and earns money in a way that generates Profit (economics), profit. The process of business model construction and modification is also called ''business model innovation'' and forms a part of business strategy. In theory and practice, the term ''business model'' is used for a broad range of informal and formal descriptions to represent core aspects of an organization or business, including Mission statement, purpose, business process, target market, target customers, offerings, strategies, infrastructure, organizational structures, profit structures, sourcing, trading practices, and operational ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongst virtual communities and Network virtualization, networks. Common features include: * Online platforms enable users to create and share content and participate in social networking. * User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. * Service-specific profiles that are designed and maintained by the List of social networking services, social media organization. * Social media helps the development of online social networks by connecting a User profile, user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests platforms enable communal activity. Social media enhances and extends human networks. Users access so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Engagement Marketing
Engagement marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing, or special events) is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Virtual extension Experiential marketing is a growing trend which involves marketing a product or a service through custo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Social Dilemma
''The Social Dilemma'' is a 2020 American docudrama film directed by Jeff Orlowski and written by Orlowski, Davis Coombe, and Vickie Curtis. The documentary covers the negative social effects of social media and is interspersed by a dramatized narrative surrounding a family of five who are increasingly affected by problematic social media use. ''The Social Dilemma'' premiered at the 2020 Sundance Film Festival, on January 26, 2020, and was released on Netflix on September 9, 2020, during the COVID-19 pandemic. It received mostly positive reviews from critics, who praised its message and use of interviews with established tech experts but criticized the narrative and lack of nuance in addressing technological problems. Synopsis ''The Social Dilemma'' covers the psychological underpinnings and manipulation techniques by which, it claims, social media and technology companies addict users. People's online activity is watched, tracked, and measured by these companies, who then ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Netflix
Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages. Launched in 2007, nearly a decade after Netflix, Inc. began its pioneering DVD-by-mail movie rental service, Netflix is the most-subscribed video on demand streaming media service, with 301.6 million paid memberships in more than 190 countries as of 2025. By 2022, "Netflix Original" productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing of mobile games through its flagship service. As of 2025, Netflix is the 18th most-visited website in the world, with 21.18% of its traffic coming from the United States, followed by the United Kingdom at 6.01%, Canada at 4.94%, and Brazil at 4.24%. History Launch as a mail-based renta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dopamine
Dopamine (DA, a contraction of 3,4-dihydroxyphenethylamine) is a neuromodulatory molecule that plays several important roles in cells. It is an organic chemical of the catecholamine and phenethylamine families. It is an amine synthesized by removing a carboxyl group from a molecule of its precursor chemical, L-DOPA, which is synthesized in the brain and kidneys. Dopamine is also synthesized in plants and most animals. In the brain, dopamine functions as a neurotransmitter—a chemical released by neurons (nerve cells) to send signals to other nerve cells. The brain includes several distinct dopamine pathways, one of which plays a major role in the motivational component of reward-motivated behavior. The anticipation of most types of rewards increases the level of dopamine in the brain, and many addictive drugs increase dopamine release or block its reuptake into neurons following release. Other brain dopamine pathways are involved in motor control and in controllin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Problematic Social Media Use
Problematic social media use refers the use of social media or virtual online community engagement, often excessively, that can lead to negative consequences for the person engaging on social media or their peers. Problems may include impaired functioning and a reduction in overall well-being. Problematic social media use is associated with a risk of mental health problems, sleep problems, academic struggles, and daytime fatigue. Psychological or behavioural dependence on social media platforms can result in significant negative functions in peoples daily lives. Women are at a great risk for experiencing problems related to social media use. The risk of problems is also related to the type of platform of social media or online community being used. People of different ages and genders may be affected in different ways by problematic social media use. Signs and symptoms Signs of social media addiction or excessive use of social media include many behaviours similar to substa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
