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Cocktail Party Effect
The cocktail party effect refers to a phenomenon wherein the brain focuses a person's attention on a particular stimulus, usually Auditory system, auditory. This focus excludes a range of other stimuli from conscious awareness, as when a partygoer follows a single conversation in a noisy room. This ability is widely distributed among humans, with most listeners more or less easily able to portion the totality of sound detected by the ears into distinct streams, and subsequently to decide which streams are most pertinent, excluding all or most others. It has been proposed that a person's sensory memory subconsciously parses all stimuli and identifies discrete portions of these sensations according to their Salience (neuroscience), salience. This allows most people to tune effortlessly into a single voice while tuning out all others. The phenomenon is often described as a "selective attention" or "selective hearing". It may also describe a similar phenomenon that occurs when one may ...
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Patrón Cocktail Bar (5807919992)
Patrón is a brand of tequila products founded by John Paul Dejoria and Martin Crowley. Patrón Tequilas, like all tequilas, are produced in Mexico from the "corazón" (heart or core) of the Agave tequilana, blue agave plant. Everything including the barrels, corks, and bottles is handcrafted at their distilleries. History The original ''Patrón Tequila'' was produced by ''Casa 7 Leguas'', one of the oldest Mexican distilleries. St. Maarten Spirits (owners John Paul DeJoria and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery. In 2000, Ed Brown (racing driver), Ed Brown, co-founder of Patrón and former Seagram executive, took over as CEO. In January 2018, Patrón was sold to Bacardi, one of the world's largest privately held spirits company, for $5.1 billion. Advertising Following the advertising strategy of Grey Goose (vodka), Grey Goose, Patrón presented its tequila as "premium" and signaled "taste and sophistication ...
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Air Traffic Control
Air traffic control (ATC) is a service provided by ground-based air traffic controllers who direct aircraft on the ground and through a given section of controlled airspace, and can provide advisory services to aircraft in non-controlled airspace. The primary purpose of ATC is to prevent collisions, organise and expedite the flow of traffic in the air, and provide information and other support for pilots. Personnel of air traffic control monitor aircraft location in their assigned airspace by radar and communicate with the pilots by radio. To prevent collisions, ATC enforces Separation (air traffic control), traffic separation rules, which ensure each aircraft maintains a minimum amount of 'empty space' around it at all times. It is also common for ATC to provide services to all General aviation, private, Military aviation, military, and commercial aircraft operating within its airspace; not just civilian aircraft. Depending on the type of flight and the class of airspace, AT ...
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Barbara Shinn-Cunningham
Barbara Shinn-Cunningham is an American bioengineer and neuroscientist. She became the Glen de Vries Dean of the Mellon College of Science at Carnegie Mellon University (CMU) in 2025. Prior to this, she served as the founding director of CMU's Neuroscience Institute. At CMU, she is Professor of Auditory Neuroscience with appointments in the Neuroscience Institute, Psychology, Electrical and Computer Engineering, and Biomedical Engineering. Education Shinn-Cunningham attended Brown University as an undergraduate, where she earned an Sc.B. in Electrical Engineering. She earned both her master's degree and Ph.D. from the Massachusetts Institute of Technology in Electrical and Computer Engineering. Career Prior to moving to Carnegie Mellon, where Shinn-Cunningham runs the Laboratory in Multisensory Neuroscience, Shinn-Cunningham was a professor of Biomedical Engineering at Boston University (BU). She worked at Bell Communications Research, MIT Lincoln Laboratory, and Sensimetrics b ...
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Magnetoencephalography
Magnetoencephalography (MEG) is a functional neuroimaging technique for mapping brain activity by recording magnetic fields produced by electric current, electrical currents occurring naturally in the human brain, brain, using very sensitive magnetometers. Arrays of SQUIDs (superconducting quantum interference devices) are currently the most common magnetometer, while the SERF (spin exchange relaxation-free) magnetometer is being investigated for future machines. Applications of MEG include basic research into perceptual and cognitive brain processes, localizing regions affected by pathology before surgical removal, determining the function of various parts of the brain, and neurofeedback. This can be applied in a clinical setting to find locations of abnormalities as well as in an experimental setting to simply measure brain activity. History MEG signals were first measured by University of Illinois physicist David Cohen (physicist), David Cohen in 1968, before the availabili ...
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Electrocorticography
Electrocorticography (ECoG), a type of intracranial electroencephalography (iEEG), is a type of electrophysiological monitoring that uses electrodes placed directly on the exposed surface of the brain to record electrical activity from the cerebral cortex. In contrast, conventional electroencephalography (EEG) electrodes monitor this activity from outside the skull. ECoG may be performed either in the operating room during surgery (intraoperative ECoG) or outside of surgery (extraoperative ECoG). Because a craniotomy (a surgical incision into the skull) is required to implant the electrode grid, ECoG is an invasive procedure. History ECoG was pioneered in the early 1950s by Wilder Penfield and Herbert Jasper, neurosurgeons at the Montreal Neurological Institute. The two developed ECoG as part of their groundbreakinMontreal procedure a surgical protocol used to treat patients with severe epilepsy. The cortical potentials recorded by ECoG were used to identify epileptogen ...
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Anne Treisman
Anne Marie Treisman (née Taylor; 27 February 1935 – 9 February 2018) was an English psychologist who specialised in cognitive psychology. Treisman researched visual attention, object perception, and memory. One of her most influential ideas is the feature integration theory of attention, first published with Garry Gelade in 1980. Treisman taught at the University of Oxford, University of British Columbia, University of California, Berkeley, and Princeton University. Notable postdoctoral fellows she supervised included Nancy Kanwisher and Nilli Lavie. In 2013, Treisman received the National Medal of Science from President Barack Obama for her pioneering work in the study of attention. During her long career, Treisman experimentally and theoretically defined the issue of how information is selected and integrated to form meaningful objects that guide human thought and action. Early life and education Anne Treisman was born in Wakefield, West Riding of Yorkshire, England ...
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Attention
Attention or focus, is the concentration of awareness on some phenomenon to the exclusion of other stimuli. It is the selective concentration on discrete information, either subjectively or objectively. William James (1890) wrote that "Attention is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought. Focalization, concentration, of consciousness are of its essence." Attention has also been described as the allocation of limited cognitive processing resources. Attention is manifested by an attentional bottleneck, in terms of the amount of data the brain can process each second; for example, in human vision, less than 1% of the visual input data stream of 1MByte/sec can enter the bottleneck, leading to inattentional blindness. Attention remains a crucial area of investigation within education, psychology, neuroscience, cognitive neuroscience, and neuropsychology. Areas of activ ...
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Neville Moray
Neville Moray (May 27, 1935 – 15 December 2017) was a British-born Canadian psychologist. He served as an academic and professor at the Department of Psychology of the University of Surrey,Neville Moray Curriculum vitae
at moraysatmagagnosc.com. Accessed March 12, 2014.
known from his 1959 research of the cocktail party effect.


Biography

Moray started studying medicine at Worcester College, Oxford in 1953.
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Speech Shadowing
Speech shadowing is a psycholinguistic experimental technique in which subjects repeat speech at a delay to the onset of hearing the phrase. The time between hearing the speech and responding, is how long the brain takes to process and produce speech. The task instructs participants to shadow speech, which generates intent to reproduce the phrase while motor regions in the brain unconsciously process the syntax and semantics of the words spoken. Words repeated during the shadowing task would also imitate the parlance of the shadowed speech. The reaction time between perceiving speech and then producing speech has been recorded at 250 ms for a standardised test. However, for people with left dominant brains, the reaction time has been recorded at 150 ms. Functional imaging finds that the shadowing of speech occurs through the dorsal stream. This area links auditory and motor representations of speech through a pathway that starts in the superior temporal cortex, extends to the infer ...
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Pitch (music)
Pitch is a perception, perceptual property that allows sounds to be ordered on a frequency-related scale (music), scale, or more commonly, pitch is the quality that makes it possible to judge sounds as "higher" and "lower" in the sense associated with musical melody, melodies. Pitch is a major auditory system, auditory attribute of musical tones, along with duration (music), duration, loudness, and timbre. Pitch may be quantified as a frequency, but pitch is not a purely objective physical property; it is a subjective Psychoacoustics, psychoacoustical attribute of sound. Historically, the study of pitch and pitch perception has been a central problem in psychoacoustics, and has been instrumental in forming and testing theories of sound representation, processing, and perception in the auditory system. Perception Pitch and frequency Pitch is an auditory sensation in which a listener assigns musical tones to relative positions on a musical scale based primarily on their percep ...
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Colin Cherry
Edward Colin Cherry (23 June 1914 – 23 November 1979) was a British cognitive scientist whose main contributions were in focused auditory attention, specifically the cocktail party problem regarding the capacity to follow one conversation while many other conversations are going on in a noisy room. Cherry used shadowing tasks to study this problem, which involve playing two different auditory messages to a participant's left and right ears and instructing them to attend to only one. The participant must then shadow this attended message. Cherry found that very little information about the unattended message was obtained by his participants: physical characteristics were detected but semantic characteristics were not. Cherry therefore concluded that unattended auditory information receives very little processing and that we use physical differences between messages to select which one we attend. He was born in St Albans in 1914 and educated at St Albans School and North ...
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