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Ovsiankina Effect
In psychology, the Ovsiankina effect describes the innate human urge to finish tasks previously initiated. This tendency to resume an interrupted action is especially prevalent when the action hasn't yet been achieved. The effect is named after Maria Ovsiankina, who conducted research on this behavior. Overview The principle underlying the Ovsiankina effect posits that an interrupted task, even without any explicit reward or incentive, creates a "quasi-need". This drives intrusive thoughts, compelling an individual to resume and possibly complete the task. This may result in cognitive dissonance if the task remains unfinished. Kurt Lewin's field theory provides an explanation for this behavior, suggesting that an interrupted action constitutes a condition for a strained system. This tension and strain make the task more memorable, a phenomenon better known as the Zeigarnik effect. While the Zeigarnik effect highlighted the tension and memorability of unfinished tasks, Ovsian ...
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Psychology
Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feelings, and motivation, motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the Natural science, natural and social sciences. Biological psychologists seek an understanding of the Emergence, emergent properties of brains, linking the discipline to neuroscience. As social scientists, psychologists aim to understand the behavior of individuals and groups.Hockenbury & Hockenbury. Psychology. Worth Publishers, 2010. A professional practitioner or researcher involved in the discipline is called a psychologist. Some psychologists can also be classified as Behavioural sciences, behavioral or Cognitive science, cognitive scientists. Some psychologists attempt to understand the role of mental functions in i ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ...
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Closure (psychology)
Closure or need for closure (NFC), used interchangeably with need for cognitive closure (NFCC), are social psychological terms that describe an individual's desire for a clear, firm answer or peaceful resolution to a question or problem to avert ambiguity. The term "need" denotes a motivated tendency to seek out information. The need for closure is the motivation to find an answer to an ambiguous situation. This motivation is enhanced by the perceived benefits of obtaining closure, such as the increased ability to predict the world and a stronger basis for action. This motivation is also enhanced by the perceived costs of lacking closure, such as dealing with uncertainty. A sense of closure is not usually possible with ambiguous loss, such as a missing person, and the hoped-for benefits, such as a sense of relief after the death of a person who inflicted harm, are not necessarily obtained. Because of this mismatch between what individuals hope will happen if they achieve closur ...
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Rumination (psychology)
Rumination is the focused attention on the symptoms of one's mental distress. In 1998, Nolen-Hoeksema proposed the ''Response Styles Theory'', which is the most widely used conceptualization model of rumination. However, other theories have proposed different definitions for rumination. For example, in the ''Goal Progress Theory'', rumination is conceptualized not as a reaction to a mood state, but as a "response to failure to progress satisfactorily towards a goal". According to multiple studies, rumination is a mechanism that develops and sustains psychopathological conditions such as anxiety, depression, and other negative mental disorders. There are some defined models of rumination, mostly interpreted by the measurement tools. Multiple tools exist to measure ruminative thoughts. Treatments specifically addressing ruminative thought patterns are still in the early stages of development. Theories Response styles theory Response styles theory (RST) initially defined rumin ...
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Well-being
Well-being is what is Intrinsic value (ethics), ultimately good for a person. Also called "welfare" and "quality of life", it is a measure of how well life is going for someone. It is a central goal of many individual and societal endeavors. Subjective well-being refers to how a person feels about and evaluates their life. Objective well-being encompasses factors that can be assessed from an external perspective, such as health, income, and security. Individual well-being concerns the quality of life of a particular person, whereas community well-being measures how well a group of people functions and thrives. Various types of well-being are categorized based on the domain of life to which they belong, such as physical, psychological, emotional, social, and economic well-being. Theories of well-being aim to identify the Essence, essential features of well-being. Hedonism argues that the balance of pleasure over pain is the only factor. Desire theories assert that the satisfact ...
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Productivity-improving Technologies
The productivity-improving technologies are the technological innovations that have historically increased productivity. Productivity is often measured as the ratio of (aggregate) output to (aggregate) input in the production of goods and services. Productivity is increased by lowering the amount of labor, capital (economics), capital, energy or materials that go into producing any given amount of economic goods and services. Increases in productivity are largely responsible for the increase in per capita standard of living, living standards. History Productivity-improving technologies date back to antiquity, with rather slow progress until the late Middle Ages. Important examples of early to medieval European technology include the water wheel, the horse collar, the spinning wheel, the three-field system (after 1500 the four-field system—see crop rotation) and the blast furnace. Technological progress was aided by literacy and the diffusion of knowledge that accelerated af ...
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Cliffhanger
A cliffhanger or cliffhanger ending is a plot device in fiction which features a main character in a precarious situation, facing a difficult dilemma or confronted with a shocking revelation at the end of an episode of serialized fiction or before a commercial break in a television programme. A cliffhanger is intended to incentivize the audience to return to see how the characters resolve the dilemma. Some serials end with the caveat, "To Be Continued" or "The End?" In serial films and Television show, television series, the following episode sometimes begins with a recap sequence. Cliffhangers were used as literary devices in several works of the Middle Ages with ''One Thousand and One Nights'' ending on a cliffhanger each night. Cliffhangers appeared as an element of the Victorian era serial novel that emerged in the 1840s, with many associating the form with Charles Dickens, a pioneer of the serial publication of narrative fiction.Grossman, Jonathan H. (2012). ''Charles Dick ...
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Entertainment
Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things because individuals have different preferences, most forms of entertainment are recognisable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures, were supported in Court (royal), royal courts, and developed into sophisticated forms over time, becoming available to all citizens. The process has been accelerated in modern times by an entertainment industry that records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses private entertainment from a now enormous ...
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Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ...
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Education
Education is the transmission of knowledge and skills and the development of character traits. Formal education occurs within a structured institutional framework, such as public schools, following a curriculum. Non-formal education also follows a structured approach but occurs outside the formal schooling system, while informal education involves unstructured learning through daily experiences. Formal and non-formal education are categorized into levels, including early childhood education, primary education, secondary education, and tertiary education. Other classifications focus on teaching methods, such as teacher-centered and student-centered education, and on subjects, such as science education, language education, and physical education. Additionally, the term "education" can denote the mental states and qualities of educated individuals and the academic field studying educational phenomena. The precise definition of education is disputed, and there are ...
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Maria Ovsiankina
Maria Arsenjevna Rickers-Ovsiankina (1898–1993) was a Russian-German-American psychologist. She studied what is now known as the Ovsiankina effect, a variation of the Zeigarnik effect. Ovsiankina worked in a variety of psychology jobs, including working with schizophrenia patients. She wrote books about psychological testing. Personal life Ovsiankina was born in Chita, Russian Empire, in 1898. Her family gave her the nickname Marika. Ovsiankina's father founded the first Russian-Asian bank and was the owner of a coal mine. After the Russian Revolution, she immigrated to Berlin because of political upheaval and it was common for wealthy parents to send their children elsewhere for school. Ovsiankina studied fictional characters in relation to their personalities and she wanted to study the subject more at a university. Due to there being no such program available to her, she studied personality at the Psychological Institute at the University of Berlin. While attending the unive ...
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UX Design
User experience design (UX design, UXD, UED, or XD), upon which is the centralized requirements for "User Experience Design Research" (also known as UX Design Research), defines the experience a user would go through when interacting with a company, its services, and its products. User experience design is a user centered design approach because it considers the user's experience when using a product or platform. Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions, for which is known as UX Design Research. Unlike user interface design, which focuses solely on the design of a computer interface, UX design encompasses all aspects of a user's perceived experience with a product or website, such as its usability, usefulness, desirability, brand perception, and overall performance. UX design is also an element of the customer experience (CX), and encompasses all design aspects and design stages that are around a c ...
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