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Sitecore
Sitecore is a customer experience management company that provides web content management system, web content management, and multichannel marketing automation software. The company was founded in 2001 in Denmark. Origins In 1998, in Copenhagen, Denmark, University of Copenhagen alumni Thomas Albert, Jakob Christensen, Peter Christensen, Ole Sas Thrane, and Michael Seifert (programmer), Michael Seifert founded Pentia A/S, a systems integration company that focused on implementing websites built on Microsoft technologies. At the time, building and managing websites required the expertise of a programmer or developer. Thrane and Christensen devised and patented a set of procedures for building and managing websites and turned their invention into a content management system product. In 2001, Sitecore was spun off as a separate business entity that initially sold content management systems in the Danish market. However, the company has grown into a global provider of customer exper ...
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Sitecore Commerce Server
Commerce Server was a software product for building multichannel e-commerce applications and systems using .NET Framework technology. The product has changed ownership and names several times. Previously known as Microsoft Commerce Server, it was at the end of the product lifecycle developed, sold, and supported by Sitecore for building multichannel e-commerce applications. It was replaced in 2021 witSitecore Commerce Cloud The latest release of the product was Sitecore Commerce Server 11.1, released in October 2014. Ownership History The core software that formed the basis for the Commerce Server product line was developed by eShop and purchased by Microsoft in 1996. eShop’s technologies were integrated into Microsoft Merchant Server, which evolved into Microsoft Site Server in 1997,* and eventually to Microsoft Commerce Server in 2000. In 2007 Microsoft outsourced product development of Commerce Server to Cactus Commerce, which was acquired in 2011 by Ascentium. Ascentium then ...
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Michael Seifert (programmer)
Michael Seifert (born February 1969 in Copenhagen) is a Danish computer programmer, inventor,Seifert and ChristensenUnited States Patent 8,255,526 "A method for collecting human experience analytics data", August 2012 businessman, and entrepreneur in the IT industry. He is co-developer of DikuMUD, a popular multiplayer text-based role-playing game codebase, and former chief executive officer of Sitecore, a global customer experience management software company, which he co-founded in Copenhagen, Denmark in 2001. In 2013 Seifert won Denmark's annual IT Prize ( IT-Prisen) for lifetime achievement in the field of information technology. PublicSq. (Public Square) is an American online marketplace which bills itself as "anti-woke" and supportive of the anti-abortion movement and conservatism. It was founded by Michael Seifert and is headquartered in West Palm Beach, Florida. As of July 2023, the platform hosts over 55,000 small businesses. Early life Seifert was born in Copenhagen ...
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Microsoft Commerce Server
Microsoft Commerce Server is a Microsoft product for building e-commerce systems using Microsoft .NET technology. History In 1996, Microsoft purchased the core software that formed the basis for the Commerce Server product line from e-Shop. e-Shop was co-founded by Pierre Omidyar, one of the founders of eBay. In 1997, the software was rebranded to Microsoft Merchant Server, then Microsoft Site Server, eventually being renamed to Microsoft Commerce Server in 2000. Initially released in 2000, Commerce Server replaced Microsoft Site Server, expanding on the functionality and establishing a focus on e-commerce functionality (rather than concerning itself with document management or content metadata). It helped to create an e-commerce solution or web site with high-performance, familiar tools designed to simplify setup, management, and administration tasks. The last version of the Microsoft-developed product is Microsoft Commerce Server 2009 R2. Microsoft continued to honor extende ...
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Reflektion
Reflektion is a software company founded by former Google engineer Amar Chokhawala in 2012. Employing machine learning, the company has developed a next-generation personalization platform that raises conversion and revenue for leading digital retailers. The solution, referred to as Individualized Commerce, captures shopper preferences and behavior, and quickly responds to site visitors with the most individually relevant merchandise and site-search results. Chokhawala founded the company after an 11-year stint at Google, where he developed similar user modeling and semantic learning techniques for the AdSense, Gmail and Google Books platforms. Notable clients using the Reflektion platform include The Walt Disney Company, Uniqlo, Gander Mountain, Godiva, and The Green Bay Packers. Published client results include Surfboard retailer O’Neill, which reported a 26% increase in conversion rate, 85% increase in user engagement, and 17% increase in average order size. Based in San Mat ...
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Denmark
Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous administrative division, autonomous territories of the Faroe Islands and Greenland in the north Atlantic Ocean.* * * Metropolitan Denmark, also called "continental Denmark" or "Denmark proper", consists of the northern Jutland peninsula and an archipelago of 406 islands. It is the southernmost of the Scandinavian countries, lying southwest of Sweden, south of Norway, and north of Germany, with which it shares a short border. Denmark proper is situated between the North Sea to the west and the Baltic Sea to the east.The island of Bornholm is offset to the east of the rest of the country, in the Baltic Sea. The Kingdom of Denmark, including the Faroe Islands and Greenland, has roughly List of islands of Denmark, 1,400 islands greater than in ...
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Software
Software consists of computer programs that instruct the Execution (computing), execution of a computer. Software also includes design documents and specifications. The history of software is closely tied to the development of digital computers in the mid-20th century. Early programs were written in the machine language specific to the hardware. The introduction of high-level programming languages in 1958 allowed for more human-readable instructions, making software development easier and more portable across different computer architectures. Software in a programming language is run through a compiler or Interpreter (computing), interpreter to execution (computing), execute on the architecture's hardware. Over time, software has become complex, owing to developments in Computer network, networking, operating systems, and databases. Software can generally be categorized into two main types: # operating systems, which manage hardware resources and provide services for applicat ...
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Customer Experience
Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral responses of a customer during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. Different dimensions of customer experience include senses, emotions, feelings, perceptions, cognitive evaluations, involvement, memories, as well as spiritual components, and behavioral intentions. The pre-consumption anticipation experience can be described as the amount of pleasure or displeasure received from savoring future events, while the remembered experience is related to a recollection of memories about previous events and experiences of a product or service. Definitions According to Forrester Research (via ''Fast Company)'', the foundational elements of a remarkable customer experience consist of six key disciplines, beginning with strategy, customer understanding, design, measurement, governance and culture. A com ...
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Web Content Management System
A web content management system (WCM or WCMS) is a software content management system (CMS) specifically for web content. It provides website authoring, collaboration, and administration tools that help users with little knowledge of web programming languages or markup languages create and manage website content. A WCMS provides the foundation for collaboration, providing users the ability to manage documents and output for multiple author editing and participation. Most systems use a content repository or a database to store page content, metadata, and other information assets the system needs. A separation of content and presentation, presentation layer (Template engine (web), template engine) displays the content to website visitors based on a set of Web template, templates, which are sometimes XSL Transformations, XSLT files. Most systems use cache (computing), server side caching to improve performance. This works best when the WCMS is not changed often but visits happen ...
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Multichannel Marketing
Multichannel marketing is the blending of different distribution and promotional channels for the purpose of marketing. Distribution (marketing), Distribution channels include a retail storefront, a website, or a mail-order catalogue. Multichannel marketing is about choice. The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate. To be effective, multichannel marketing needs to be supported by good supply chain management systems, so that the details and prices of goods on offer are consistent across the different channels. It might also be supported by a detailed analysis of the return on investment from each different channel, measured in terms of customer response and conversion of sales. The contribution each channel delivers to sales can be assessed via Marketing Mix Modeling or Attribution (marketing), attribution modelling. Some companies target certain channels at different demographic m ...
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Copenhagen
Copenhagen ( ) is the capital and most populous city of Denmark, with a population of 1.4 million in the Urban area of Copenhagen, urban area. The city is situated on the islands of Zealand and Amager, separated from Malmö, Sweden, by the Øresund strait. The Øresund Bridge connects the two cities by rail and road. Originally a Vikings, Viking fishing village established in the 10th century in the vicinity of what is now Gammel Strand, Copenhagen became the capital of Denmark in the early 15th century. During the 16th century, the city served as the ''de facto'' capital of the Kalmar Union and the seat of the Union's monarchy, which governed most of the modern-day Nordic countries, Nordic region as part of a Danish confederation with Sweden and Norway. The city flourished as the cultural and economic centre of Scandinavia during the Renaissance. By the 17th century, it had become a regional centre of power, serving as the heart of the Danish government and Military history ...
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University Of Copenhagen
The University of Copenhagen (, KU) is a public university, public research university in Copenhagen, Copenhagen, Denmark. Founded in 1479, the University of Copenhagen is the second-oldest university in Scandinavia, after Uppsala University. The University of Copenhagen consists of six different Faculty (division), faculties, with teaching taking place in its four distinct campuses, all situated in Copenhagen. The university operates 36 different departments and 122 separate research centres in Copenhagen, as well as a number of museums and botanical gardens in and outside the Danish capital. The University of Copenhagen also owns and operates multiple research stations around Denmark, with two additional ones located in Greenland. Additionally, University of Copenhagen Faculty of Health and Medical Sciences, The Faculty of Health and Medical Sciences and the public hospitals of the Capital Region of Denmark, Capital and Region Zealand, Zealand Region of Denmark constitute the ...
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Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The early 1980s and home computers, rise of personal computers through software like Windows, and the company has since expanded to Internet services, cloud computing, video gaming and other fields. Microsoft is the List of the largest software companies, largest software maker, one of the Trillion-dollar company, most valuable public U.S. companies, and one of the List of most valuable brands, most valuable brands globally. Microsoft was founded by Bill Gates and Paul Allen to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Windows. During the 41 years from 1980 to 2021 Microsoft released 9 versions of MS-DOS with a median frequen ...
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