Reflektion
Reflektion is a software company founded by former Google engineer Amar Chokhawala in 2012. Employing machine learning, the company has developed a next-generation personalization platform that raises conversion and revenue for leading digital retailers. The solution, referred to as Individualized Commerce, captures shopper preferences and behavior, and quickly responds to site visitors with the most individually relevant merchandise and site-search results. Chokhawala founded the company after an 11-year stint at Google, where he developed similar user modeling and semantic learning techniques for the AdSense, Gmail and Google Books platforms. Notable clients using the Reflektion platform include The Walt Disney Company, Uniqlo, Gander Mountain, Godiva, and The Green Bay Packers. Published client results include Surfboard retailer O’Neill, which reported a 26% increase in conversion rate, 85% increase in user engagement, and 17% increase in average order size. Based in San Mate ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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San Mateo, California
San Mateo ( ; ) is a city in San Mateo County, California, on the San Francisco Peninsula. About 20 miles (32 km) south of San Francisco, the city borders Burlingame, California, Burlingame to the north, Hillsborough, California, Hillsborough to the west, San Francisco Bay and Foster City, California, Foster City to the east and Belmont, California, Belmont to the south. The population was 105,661 at the 2020 United States Census, 2020 census. San Mateo has a Mediterranean climate and is known for its rich history at the center of the San Francisco Bay Area. Some of the biggest economic drivers for the city include technology, health care and education. History The Ramaytush people lived in the land, prior to its becoming the city of San Mateo. In 1789, the Spanish missionaries had named a Native Americans in the United States, Native American village along Laurel Creek as ''Los Laureles'' or the Laurels (Mission Dolores, 1789). At the time of Mexican War of Independenc ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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The Green Bay Packers
The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) North division. It is the third-oldest franchise in the NFL, dating back to 1919, and is the only non-profit, community-owned major league professional sports team based in the United States. Home games have been played at Lambeau Field since 1957. They have the most wins of any NFL franchise. The Packers are the last of the "small town teams" which were common in the NFL during the league's early days of the 1920s and 1930s. Founded in 1919 by Earl "Curly" Lambeau and George Whitney Calhoun, the franchise traces its lineage to other semi-professional teams in Green Bay dating back to 1896. Between 1919 and 1920, the Packers competed against other semi-pro clubs from around Wisconsin and the Midwest, before joining the American Professional Football Association (AP ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Companies Based In San Mateo, California
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial p ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Marketing Analytics
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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National Retail Federation
The National Retail Federation (NRF) is the world's largest retail trade association. Its members include department stores, specialty, discount, catalog, Internet, and independent retailers, chain restaurants, grocery stores, and multi-level marketing companies. Members also include businesses that provide goods and services to retailers, such as vendors and technology providers. NRF represents the largest private-sector industry in the United States that contains over 3.8 million retail establishments, supporting more than 52 million employees contributing $2.6 trillion annually to GDP. History The NRF began in 1911 as the National Retail Dry Goods Association (NRDGA). This was also the year of its first annual meeting. In 1958, NRDGA was renamed the National Retail Merchants Association. In 1990, the association and the American Retail Federation merged to form the National Retail Federation. During all the years, an annual convention was held for members. The National Retai ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Nike, Inc
Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 3 ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Intel
Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 series of instruction sets, the instruction sets found in most personal computers (PCs). Delaware General Corporation Law, Incorporated in Delaware, Intel ranked No. 45 in the 2020 Fortune 500, ''Fortune'' 500 list of the largest United States corporations by total revenue for nearly a decade, from 2007 to 2016 fiscal years. Intel supplies microprocessors for List of computer system manufacturers, computer system manufacturers such as Acer Inc., Acer, Lenovo, HP Inc., HP, and Dell Technologies, Dell. Intel also manufactures motherboard chipsets, network interface controllers and integrated circuits, flash memory, Graphics processing unit, graphics chips, Embedded system, embedded processors and other devices related to com ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Battery Ventures
Battery Ventures is an American technology-focused investment firm. Founded in 1983, the firm makes venture-capital and private-equity investments in markets across the globe from offices in Boston, Silicon Valley, San Francisco, Israel and London. Since inception, the firm has raised over $13 billion and is now investing its fourteenth funds, Battery Venture XIV and Battery Ventures Select Fund II, with a combined capitalization of $3.8 billion. History Battery Ventures was founded in 1983 in Boston, Massachusetts by Rick Frisbie, Howard Anderson and Bob Barrett. Since its inception, Battery has raised more than $13 billion in capital through the following fourteen funds and corresponding side funds. The firm has offices in Boston, San Francisco, Menlo Park, Tel Aviv, London, and New York City. Current investing general partners include: Neeraj Agrawal, Michael Brown, Morad Elhafed, Jesse Feldman, Russell Fleischer, Roger Lee, Chelsea Stoner, Dharmesh Thakker an ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Venture Capital
Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to start-up company, startups, early-stage, and emerging companies that have been deemed to have high growth potential or which have demonstrated high growth (in terms of number of employees, annual revenue, scale of operations, etc). Venture capital firms or funds invest in these early-stage companies in exchange for Equity (finance), equity, or an ownership stake. Venture capitalists take on the risk of financing risky Startup company, start-ups in the hopes that some of the firms they support will become successful. Because Startup company, startups face high uncertainty, VC investments have high rates of failure. The start-ups are usually based on an innovation, innovative technology or business model and they are usually from high technology industries, such as information technology (IT), clean technology or biotechnology. The typical venture c ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Conversion Rate
In electronic commerce, conversion marketing is marketing with the intention of increasing ''conversions—''that is, site visitors who are paying customers. Measures Conversion marketing attempts to solve low online conversions through optimized customer service, which requires a complex combination of personalized customer experience management, web analytics, and the use of customer feedback to contribute to process flow improvement and site design. By focusing on improving site flow, online customer service channels, and online experience conversion marketing is commonly viewed as a long-term investment rather than a quick fix . Increased site traffic over the past 10 years has done little to increase overall conversion rates, so conversion marketing focuses not on driving additional traffic but converting existing traffic. It requires proactive engagement with consumers using real time analytics to determine if visitors are confused and show signs of abandoning the site; ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Godiva
Lady Godiva (; died between 1066 and 1086), in Old English , was a late Anglo-Saxon noblewoman who is relatively well documented as the wife of Leofric, Earl of Mercia, and a patron of various churches and monasteries. Today, she is mainly remembered for a legend dating back to at least the 13th century, in which she rode naked – covered only in her long hair – through the streets of Coventry to gain a remission of the oppressive taxation that her husband, Leofric, imposed on his tenants. The name "Peeping Tom" for a voyeur originates from later versions of this legend, in which a man named Thomas watched her ride and was struck blind or dead. Historical figure Godiva was the wife of Leofric, Earl of Mercia. They had nine children; one son was Ælfgar.Patrick W. Montague-Smith ''Letters: Godiva's family tree'' The Times, 25 January 1983 Godiva's name occurs in charters and the Domesday survey, though the spelling varies. The Old English name or meant "gift of God"; ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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E-Commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. Defining e-commerce The term was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other tec ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |