Reflektion is a software company founded by former

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

engineer Amar Chokhawala in 2012. Employing

machine learning Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence. Machine ...

, the company has developed a next-generation

personalization Personalization (broadly known as customization) consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improv ...

platform that raises conversion and revenue for leading digital retailers. The solution, referred to as Individualized Commerce, captures shopper preferences and behavior, and quickly responds to site visitors with the most individually relevant merchandise and site-search results. Chokhawala founded the company after an 11-year stint at Google, where he developed similar user modeling and semantic learning techniques for the AdSense,

Gmail Gmail is a free email service provided by Google. As of 2019, it had 1.5 billion active user (computing), users worldwide. A user typically accesses Gmail in a web browser or the official mobile app. Google also supports the use of email clien ...

and

Google Books Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) is a service from Google Inc. that searches the full text of books and magazines that Google has scanned, converted to text using optical ...

platforms. Notable clients using the Reflektion platform include

The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...

, Uniqlo,

Gander Mountain Gander Mountain, later known as Gander Outdoors and Gander RV, headquartered in St. Paul, Minnesota, was a retail network of stores for hunting, fishing, camping, and other outdoor recreation products and services. History Gander Mountain In ...

Godiva Lady Godiva (; died between 1066 and 1086), in Old English , was a late Anglo-Saxon noblewoman who is relatively well documented as the wife of Leofric, Earl of Mercia, and a patron of various churches and monasteries. Today, she is mainly rem ...

, and

The Green Bay Packers The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) North division. It is the thir ...

. Published client results include Surfboard retailer O’Neill, which reported a 26% increase in

conversion rate In electronic commerce, conversion marketing is marketing with the intention of increasing ''conversions—''that is, site visitors who are paying customers. Measures Conversion marketing attempts to solve low online conversions through optimi ...

, 85% increase in user engagement, and 17% increase in average order size. Based in

San Mateo, California San Mateo ( ; ) is a city in San Mateo County, California, on the San Francisco Peninsula. About 20 miles (32 km) south of San Francisco, the city borders Burlingame, California, Burlingame to the north, Hillsborough, California, Hillsboro ...

, Reflektion has gone through two major rounds of

venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to start-up company, startups, early-stage, and emerging companies that have been deemed to have high growth poten ...

fundraising. The company has raised $29.3 million since 2012, with $18 Million in Series B Funding Led by

Battery Ventures Battery Ventures is an American technology-focused investment firm. Founded in 1983, the firm makes venture-capital and private-equity investments in markets across the globe from offices in Boston, Silicon Valley, San Francisco, Israel and ...

in February 2016 and $8 million of that coming in as Series A funding through

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the devel ...

Capital and

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...

in March, 2014. Reflektion was named one of the "Top 100 Most Promising Big Data Companies" by industry magazine ''CIO Review'' in 2014. Reflektion was selected by a board of

National Retail Federation The National Retail Federation (NRF) is the world's largest retail trade association. Its members include department stores, specialty, discount, catalog, Internet, and independent retailers, chain restaurants, grocery stores, and multi-level ma ...

judges as the final winner of the 2015 Shop.org Digital Startup of The Year award.

References

{{Reflist, 30em

External links

Reflektion website
Marketing analytics Companies based in San Mateo, California 2012 establishments in California 2021 mergers and acquisitions