Michael Seifert (born February 1969 in
Copenhagen
Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...
) is a
Danish computer programmer
A computer programmer, sometimes referred to as a software developer, a software engineer, a programmer or a coder, is a person who creates computer programs — often for larger computer software.
A programmer is someone who writes/creates ...
,
inventor
An invention is a unique or novel device, method, composition, idea or process. An invention may be an improvement upon a machine, product, or process for increasing efficiency or lowering cost. It may also be an entirely new concept. If an id ...
,
[Seifert and Christensen]
United States Patent 8,255,526
"A method for collecting human experience analytics data", August 2012 businessman, and
entrepreneur
Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
in the IT industry. He is co-developer of
DikuMUD, a popular multiplayer text-based role-playing game
codebase
In software development, a codebase (or code base) is a collection of source code used to build a particular software system, application, or software component. Typically, a codebase includes only human-written source code files; thus, a codeba ...
, and former chief executive officer of
Sitecore
Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. The company was founded in 2001 in Denmark.
Origins
In 1998, in Copenhagen, Denmark, University of Cope ...
, a global customer experience management software company, which he co-founded in Copenhagen,
Denmark
)
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, subdivision_name = Kingdom of Denmark
, establishe ...
in 2001. In 2013 Seifert won Denmark's annual IT Prize (
IT-Prisen) for lifetime achievement in the field of information technology.
Early life
Seifert was born in
Copenhagen
Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...
,
Denmark
)
, song = ( en, "King Christian stood by the lofty mast")
, song_type = National and royal anthem
, image_map = EU-Denmark.svg
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of Denmark
, establishe ...
in February 1969 to Erik J. Thomsen and Kirsten Seifert, who divorced when he was two years old. His great-grandfather was
Carl Seifert (d. 1935), a Danish blacksmith and manufacturer who was recorded in the Kraks Blue Book (
Kraks Blå Bog
''Kraks Blå Bog'' () is a Danish biographical dictionary. According to the publisher, it only contains autobiographies provided by the subjects themselves.
The first edition was published in 1910 by Ove Krak and included 3,000 "life stories",''Kr ...
) of well-known Danes in 1929.
Throughout his childhood and high school years, Seifert resided with his mother and two brothers on the Danish island of
Bornholm
Bornholm () is a Danish island in the Baltic Sea, to the east of the rest of Denmark, south of Sweden, northeast of Germany and north of Poland.
Strategically located, Bornholm has been fought over for centuries. It has usually been ruled by ...
.
From the age of 11, Seifert spent summers and Christmas holidays in
San Rafael, California
San Rafael ( ; Spanish for " St. Raphael", ) is a city and the county seat of Marin County, California, United States. The city is located in the North Bay region of the San Francisco Bay Area. As of the 2020 U.S. census, the city's populatio ...
with his father, who immigrated to the United States and founded the microcomputer products firm Sun-Flex Company, which was later sold to Xidex Corporation. There, his father co-invented an anti-glare device for computer terminals, which was awarded United States Patent number 4,253,737 in 1981. It was during the first summer holiday with his father that Seifert became interested in computers and wrote his first computer program. At age 15, with the help of a friend and his mother, Seifert started his first IT company, Danbyte, which imported computer disks to Bornholm.
From 1990 to 1996, Seifert attended the
University of Copenhagen
The University of Copenhagen ( da, Københavns Universitet, KU) is a prestigious public university, public research university in Copenhagen, Copenhagen, Denmark. Founded in 1479, the University of Copenhagen is the second-oldest university in ...
, where he received a Master of Science degree in computer science and an exam.art in human computer interaction. His 135-page university thesis, ''Evaluation and Implementation of Operating System Support for Multiple Network Interfaces'' was co-authored with Ole Sas Thrane and published in 1995. It was at
DIKU (Danish: Datalogisk Institut, Københavns Universitet)—the department of computer science at the University of Copenhagen—where Seifert got involved in the
DikuMUD project and also met the colleagues with whom he would later found
Sitecore
Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. The company was founded in 2001 in Denmark.
Origins
In 1998, in Copenhagen, Denmark, University of Cope ...
.
DikuMUD
In June 1990 at DIKU, Seifert joined Hans Henrik Stærfeldt, Tom Madsen, and Sebastian Hammer (and later Katja Nyboe) to work on the development of
DikuMUD, a multiplayer text-based role-playing game, which is a type of
MUD. DikuMUD became one of the first multi-user games to become popular as a freely available program for its gameplay and similarity to ''Dungeons & Dragons''.
At the time, DikuMUD was only available to university students with Internet access, so Seifert solicited funds from the
Tuborg Foundation, run by Danish brewing company
Carlsberg Group
Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. ...
, in order to purchase modems and hubs to make DikuMUD more widely available to the Danish population at large. Seifert won the funds by putting a special
Tuborg
Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group. The brewery's flagship, the Tuborg pilsner, was brewed for the first time ...
-branded drink into the game and awarded points to players who drank it (in the game).
Seifert and the team released the DikuMUD
source code
In computing, source code, or simply code, is any collection of code, with or without comment (computer programming), comments, written using a human-readable programming language, usually as plain text. The source code of a Computer program, p ...
in October 1990 and it became the root of one of the largest
trees of derived code from a MUD-like source code package. After the last official release of DikuMUD in July 1991, the team moved on to the development of DikuMUD II, which continues to run today under the name of Valhalla MUD.
After graduating, Seifert made efforts to commercialize DikuMUD and, later, start an online casino business, neither of which proved fruitful.
In 1998, with fellow University of Copenhagen students Thomas Albert, Jakob Christensen, Peter Christensen, and Ole Sas Thrane, Seifert co-founded systems integration company Pentia A/S, from which Sitecore was later spun off as a separate business entity.
Sitecore
Seifert started Pentia in 1998 as a systems integration company focused on
Microsoft
Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...
technologies. As consultants, Seifert and his team were hired to design and implement websites, among other things, for a number of large Danish international corporations. To make their jobs easier, Thrane had devised a set of automated tools and methods for developing and managing websites. At the time, making changes to a website required the expertise of a programmer or developer. The group recognized a growing demand for their website services and decided to turn Thrane's invention into a marketable product (that would today be classified as a
content management system
A content management system (CMS) is computer software used to manage the creation and modification of digital content ( content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...
).
In 2001, Seifert and his Pentia co-founders spun off
Sitecore
Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. The company was founded in 2001 in Denmark.
Origins
In 1998, in Copenhagen, Denmark, University of Cope ...
as a separate business entity, which initially sold content management systems in the Danish market but has grown profitably into a recognized global provider of customer experience management software with more than 1,000 employees and competition that includes
IBM,
Oracle Corporation
Oracle Corporation is an American multinational computer technology corporation headquartered in Austin, Texas. In 2020, Oracle was the third-largest software company in the world by revenue and market capitalization. The company sells da ...
,
Salesforce.com
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, a ...
, and
Adobe Systems.
Seifert served as CEO and was initially joined by Ole Sas Thrane and Jakob Christensen.
In 2016, private equity firm EQT acquired a majority stake in Sitecore valued at $1.14 billion. Seifert served as CEO until 2017, when he was replaced by Mark Frost.
In 2014 Seifert was included in the Kraks Blue Book (
Kraks Blå Bog
''Kraks Blå Bog'' () is a Danish biographical dictionary. According to the publisher, it only contains autobiographies provided by the subjects themselves.
The first edition was published in 1910 by Ove Krak and included 3,000 "life stories",''Kr ...
).
Awards
Seifert is credited as the co-inventor of a method for collecting human experience analytics data, which was awarded United States Patent number 8,255,526 in August 2012.
In 2013, Seifert joined the likes of
Skype
Skype () is a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for VoIP-based videotelephony, videoconferencing and voice calls. It also has instant messaging, file transfer, ...
co-founder
Janus Friis
Janus Friis (; born 26 June 1976) is a Danish entrepreneur best known for co-founding the file-sharing application Kazaa, and the peer-to-peer telephony application Skype. In September 2005, he and his business partner Niklas Zennström sold ...
and
Turbo Pascal
Turbo Pascal is a software development system that includes a compiler and an integrated development environment (IDE) for the Pascal programming language running on CP/M, CP/M-86, and DOS. It was originally developed by Anders Hejlsberg at ...
author
Anders Hejlsberg
Anders Hejlsberg (, born 2 December 1960) is a Danish software engineer who co-designed several programming languages and development tools. He was the original author of Turbo Pascal and the chief architect of Delphi. He currently works for Mic ...
as a recipient of Denmark's annual IT Prize (
IT-Prisen) for lifetime achievement in the field of information technology.
References
External links
Metapilot WebsiteKraks Blue Book Official Website*
IT-Prisen on Danish Wikipedia
Frost & Sullivan: Movers and Shakers Interview with Sitecore CEO Michael Seifert (YouTube Video)Pentia: About UsValhalla Website
{{DEFAULTSORT:Seifert, Michael
Danish computer programmers
Living people
1969 births