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DoubleClick
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as ''DART'' (Dynamic Advertising, Reporting, and Targeting), which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers. DoubleClick was founded in 1995 by Kevin O'Connor (entrepreneur), Kevin O'Connor and Dwight Merriman and had headquarters in New York City, United States. It was acquired by private equity firms Hellman & Friedman and JMI Equity in July 2005. On March 11, 2008, Google acquired DoubleClick for $3.1 billion. In June 2018, Google announc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kevin O'Connor (entrepreneur)
Kevin O'Connor (born April 4, 1961) is an Americans, American entrepreneur and co-founder of Graphiq, a research engine founded in Santa Barbara, California, Santa Barbara in 2009. Previously, O'Connor was a co-founder of DoubleClick, an internet advertisement-technology, and founder of O'Connor Ventures, a venture capital firm that invests in early stage companies, including COR, 9Star, Surfline, Travidia, Procore and CampusExplorer. Early life O'Connor was born in Livonia, Michigan, a suburb outside Detroit. A graduate of Detroit Catholic Central High School, O'Connor received his bachelor's degree in 1983 from the University of Michigan. Career O'Connor was one of the founders of Cincinnati, Ohio, Cincinnati-based Intercomputer Communications Corporation (ICC), a microcomputer to Mainframe computer, mainframe inter-connectivity company. When ICC was acquired by Digital Communications Associates in 1992, O'Connor eventually became its Chief Technology Officer and a Vice P ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC and is one of the world's List of most valuable brands, most valuable brands. Google's parent company, Alphabet Inc., is one of the five Big Tech companies alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public company, public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Go ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dwight Merriman
Dwight Merriman (born August 5, 1968) is an American Internet executive, racing driver, and entrepreneur in New York City's Silicon Alley. Best known for co-founding DoubleClick with Kevin O'Connor and serving as its CTO for 10 years, Merriman currently serves on the Board of Directors of MongoDB Inc., where he was previously cofounder and chairman. Business career DoubleClick was sold in 2005 for $1.1 billion to Hellman and Friedman LLC, and Merriman stepped down as CTO shortly thereafter. DoubleClick was acquired by Google for $3.1 billion in March 2008. After leaving DoubleClick, Merriman, along with former DoubleClick CEO Kevin Ryan, founded AlleyCorp, a network of affiliated Internet companies, including MongoDB Inc., ShopWiki, Business Insider, and Gilt Groupe. Racing career Merriman began his racing career in 2018, driving a Volkswagen Golf for Heinlein Racing Development in the Pirelli World Challenge. He ended 9th overall at the end of the season. Two year ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Marketing Platform
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet. Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. Services Google Marketing Platform includes the following services: * Display & Video 360 ( demand-side platform) * Search Ads 360 ( search advertising) * Campaign Manager 360 ( ad management and measurement) * Google Analytics 360 (web analytics) * Google Tag Manager ( tag management) * Google Optimize Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hellman & Friedman
Hellman & Friedman LLC (H&F) is an American private equity firm, founded in 1984 by Warren Hellman and Tully Friedman, that makes investments primarily through leveraged buyouts as well as growth capital investments. H&F has focused its efforts on several core target industries including media industry, media, financial services, professional services and information technology, information services. The firm tends to avoid asset intensive or other industrial businesses (e.g., manufacturing, chemicals, transportation). H&F is based in San Francisco, California, San Francisco, with offices in New York City, New York and London. In June 2024, Hellman & Friedman ranked 13th in Private Equity International's PEI 300 ranking among the world's largest private equity firms. History Founding Hellman & Friedman was founded in 1984 by Warren Hellman and Tully Friedman. Before H&F, Hellman was a founding partner of Hellman, Ferri Investment Associates, which would later be renamed Matr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Insider
''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the international publishing house Axel Springer. It operates several international editions, including one in the United Kingdom. ''Insider'' publishes original reporting and aggregates material from other outlets. it maintained a liberal policy on the use of anonymous sources. It has also published native advertising and granted sponsors editorial control of its content. The outlet has been nominated for several awards, but has also been criticized for using factually incorrect clickbait headlines to attract viewership. In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million), implying a total valuation of $442 million. From ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive with a respective county. The city is the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the United States by both population and urban area. New York is a global center of finance and commerce, culture, technology, entertainment and media, academics, and scientific output, the arts and fashion, and, as home to the headquarters of the United Nations, international diplomacy. With an estimated population in 2024 of 8,478,072 distributed over , the city is the most densely populated major city in the United States. New York City has more than double the population of Los Angeles, the nation's second-most populous city. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Banner Ad
A web banner or banner ad is a Online Advertising, form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract web traffic, traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement. Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis. Web banners differ in that the results for adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Variety (magazine)
''Variety'' is an American trade magazine owned by Penske Media Corporation. It was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933, ''Daily Variety'' was launched, based in Los Angeles, to cover the film industry, motion-picture industry. ''Variety'' website features entertainment news, reviews, box office results, plus a credits database, production charts and film calendar. History Founding ''Variety'' has been published since December 16, 1905, when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville, with its headquarters in New York City. Silverman had been fired by ''The Morning Telegraph'' in 1905 for panning an act which had taken out an advert for $50. He subsequently decided to start his own publication that, he said, would "not be influenced by advertising." With a loan of $1,500 from his father-in-law, he launched ''Variety'' as publisher and editor. In additi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reuters
Reuters ( ) is a news agency owned by Thomson Reuters. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide writing in 16 languages. Reuters is one of the largest news agencies in the world. The agency was established in London in 1851 by Paul Reuter. The Thomson Corporation of Canada acquired the agency in a 2008 corporate merger, resulting in the formation of the Thomson Reuters Corporation. In December 2024, Reuters was ranked as the 27th most visited news site in the world, with over 105 million monthly readers. History 19th century Paul Julius Reuter worked at a book-publishing firm in Berlin and was involved in distributing radical pamphlets at the beginning of the Revolutions of 1848. These publications brought much attention to Reuter, who in 1850 developed a prototype news service in Aachen using homing pigeons and electric telegraphy from 1851 on, in order to transmit messages between Brussels and Aachen, in what today is Aa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Routledge
Routledge ( ) is a British multinational corporation, multinational publisher. It was founded in 1836 by George Routledge, and specialises in providing academic books, academic journals, journals and online resources in the fields of the humanities, behavioral science, behavioural science, education, law, and social science. The company publishes approximately 1,800 journals and 5,000 new books each year and their backlist encompasses over 140,000 titles. Routledge is claimed to be the largest global academic publisher within humanities and social sciences. In 1998, Routledge became a subdivision and Imprint (trade name), imprint of its former rival, Taylor & Francis, Taylor & Francis Group (T&F), as a result of a £90-million acquisition deal from Cinven, a venture capital group which had purchased it two years previously for £25 million. Following the merger of Informa and T&F in 2004, Routledge became a publishing unit and major imprint within the Informa "academic publishing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The company is headquartered in Jersey City, New Jersey. Sherry Phillips is the current CEO of Forbes as of January 1, 2025. Published eight times per year, ''Forbes'' feature articles on finance, industry, investing, and marketing topics. It also reports on related subjects such as technology, communications, science, politics, and law. It has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is known for its lists and rankings, including its lists of the richest Americans (the Forbes 400, ''Forbes'' 400), of 30 notable people under the age of 30 (the Forbes 30 Under 30, ''Forbes'' 30 under 30), of America's wealthiest celebrities, of the world's top companies (the Fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
