Forbes (/fɔːrbz/) is an American business magazine. Published
bi-weekly, it features original articles on finance, industry,
investing, and marketing topics.
Forbes also reports on related
subjects such as technology, communications, science, politics, and
law. Its headquarters is located in Jersey City, New Jersey. Primary
competitors in the national business magazine category include Fortune
and Bloomberg Businessweek. The magazine is well known for its lists
and rankings, including of the richest Americans (the
Forbes 400), of
the world's top companies (the
Forbes Global 2000), and The World's
Billionaires. The motto of
Forbes magazine is "The Capitalist Tool".
Its chair and editor-in-chief is Steve Forbes, and its CEO is Mike
Perlis. It was announced on July 18, 2014 that a majority stake in the
publisher had been sold to a group of investors through their vehicle
Integrated Whale Media Investments.
1 Company history
1.1 Sale of headquarters and relocation to Jersey City
1.2 Sale to Integrated Whale Media (51% stake)
2 Other publications
4 See also
6 Further reading
7 External links
Forbes Building on
Fifth Avenue in New York City (now owned by New
B. C. Forbes, a financial columnist for the Hearst papers, and his
partner Walter Drey, the general manager of the Magazine of Wall
Forbes magazine on September 15, 1917. Forbes
provided the money and the name and Drey provided the publishing
expertise. The original name of the magazine was Forbes: Devoted to
Doers and Doings. Drey became vice-president of the B.C. Forbes
Publishing Company, while B.C.
Forbes became editor-in-chief, a
post he held until his death in 1954. B.C.
Forbes was assisted in his
later years by his two eldest sons, Bruce Charles
Malcolm Stevenson Forbes
Malcolm Stevenson Forbes (1917–1990).
Forbes took over on his father's death, and his strengths lay in
streamlining operations and developing marketing. During his
tenure, 1954–1964, the magazine's circulation nearly doubled.
On Malcolm's death, his eldest son Malcolm Stevenson "Steve" Forbes
Jr. (1947–) became President and Chief executive of
Forbes magazine. Between 1961 and 1999 the
magazine was edited by James Michaels. In 1993, under Michaels,
Forbes was a finalist for the National Magazine Award. In 2006, an
Elevation Partners that includes rock star Bono
bought a minority interest in the company with a reorganization,
through a new company,
Forbes Media LLC, in which
Forbes Magazine and
Forbes.com, along with other media properties, is now a part. A
2009 New York Times report said: "40 percent of the enterprise was
sold ... for a reported $300 million, setting the value of the
enterprise at $750 million". Three years later, Mark M. Edmiston
of AdMedia Partners observed, "It's probably not worth half of that
now". It was later revealed that the price had been
Sale of headquarters and relocation to Jersey City
In January 2010,
Forbes reached an agreement to sell its headquarters
building located on
Fifth Avenue in
Manhattan to New York University;
terms of the deal were not publicly reported, but
continue to occupy the space under a sale-leaseback arrangement.
The company's headquarters subsequently moved to the Newport section
Jersey City, New Jersey
Jersey City, New Jersey in 2014.
Sale to Integrated Whale Media (51% stake)
In November 2013,
Forbes Media, which publishes
Forbes magazine, was
put up for sale. This was encouraged by minority shareholders
Elevation Partners. Sale documents prepared by Deutsche Bank revealed
that the publisher's 2012 EBITDA was US$15 million. Forbes
reportedly sought a price of US$400 million. In July 2014,
Forbes family bought out Elevation and then sold a 51 per cent
majority of the company to Integrated Whale Media
Forbes and its lifestyle supplement,
Forbes Life, other
Forbes Asia and fifteen local language editions. Steve
Forbes and his magazine's writers offer investment advice on the
weekly Fox TV show
Forbes on Fox
Forbes on Fox and on
Forbes on Radio. Other company
Forbes Conference Group,
Forbes Investment Advisory
Forbes Custom Media. From the 2009 Times report: "Steve
Forbes recently returned from opening up a
Forbes magazine in India,
bringing the number of foreign editions to 10." In addition, that year
the company began publishing ForbesWoman, a quarterly magazine
published by Steve Forbes's daughter, Moira Forbes, with a companion
The company formerly published
American Legacy magazine as a joint
venture, although that magazine separated from
Forbes as of May 14,
The company also formerly published American Heritage and Invention
& Technology magazines. After failing to find a buyer, Forbes
suspended publication of these two magazines as of May 17, 2007.
Both magazines were purchased by the American Heritage Publishing
Company and resumed publication as of the spring of 2008.
Forbes has published the
Forbes Travel Guide
Forbes Travel Guide since 2009.
On January 6, 2014,
Forbes magazine announced that, in partnership
with app creator Maz, it was launching a social networking app called
"Stream". Stream allows
Forbes readers to save and share visual
content with other readers and discover content from
and Forbes.com within the app.
Forbes.com is part of
Forbes Digital, a division of
Forbes Media LLC.
Forbes's holdings include a portion of RealClearPolitics. Together
these sites reach more than 27 million unique visitors each month.
Forbes.com employs the slogan "Home Page for the World's Business
Leaders" and claimed, in 2006, to be the world's most widely visited
business web site. The 2009 Times report said that, while "one of
the top five financial sites by traffic [throwing] off an estimated
$70 million to $80 million a year in revenue, [it] never
yielded the hoped-for public offering".
Forbes.com uses a "contributor model" in which a wide network of
"contributors" writes and publishes articles directly on the
website. Contributors are paid based on traffic to their
Forbes.com pages; the site has received contributions from over 2,500
individuals, and some contributors have earned over US$100,000,
according to the company.
Forbes currently allows advertisers to
publish blog posts on its website alongside regular editorial content
through a program called BrandVoice, which accounts for more than 10
percent of its digital revenue. Forbes.com also publishes
subscription investment newsletters, and an online guide to web sites,
Best of the Web.
David Churbuck founded Forbes's web site in 1996. The site uncovered
Stephen Glass's journalistic fraud in
The New Republic
The New Republic in 1998, an
article that drew attention to internet journalism. At the peak of
media coverage of alleged
Toyota sudden unintended acceleration in
2010, it exposed the California "runaway Prius" as a hoax, as well as
running five other articles by Michael Fumento challenging the entire
media premise of Toyota's cars gone bad. The site, like the magazine,
publishes many lists focusing on billionaires and their possessions,
especially expensive homes, a critical aspect of the website's
Currently, the website also blocks internet users using ad blocking
software (such as Adblock Plus) from accessing articles, demanding
that the website be put on the ad blocking software's whitelist before
access is granted.
Forbes argues that this is done because
customers using ad blocking software do not contribute to the site's
revenue. Malware attacks have been noted to occur from Forbes
Forbes 30 Under 30
^ Romenesko, Jim (August 9, 2011). "Randall Lane returns to
editor". Poynter.org. Archived from the original on February 22,
^ "Consumer Magazines". Alliance for Audited Media. Retrieved February
^ a b "
Forbes Media Agrees To Sell Majority Stake to a Group of
International Investors To Accelerate The Company's Global Growth".
July 18, 2014. Retrieved July 24, 2015.
^ a b
^ a b "Notes of a Business Quizzer: Forbes" (July 6, 2007)
^ a b c Gorman, Robert F. (ed.) (2007) "September 15, 1917: Forbes
Magazine is founded" The Twentieth Century, 1901–1940 (Volume III)
Salem Press, Pasadena, California, pp.1374–1376, p. 1375,
^ "Media Kit 2013" (PDF).
Forbes Middle East. Retrieved September 18,
^ Commerce and Industry Association of New York (November 18, 1922)
"The Association Prepares for New Demands: The Volunteer Workers"
Greater New York: Bulletin of the Merchants' Association of New York
Commerce and Industry Association of New York City, p. 6,
^ a b '
Elevation Partners Investment in Family Held
Elevation Partners press release, August 6, 2006.
^ Pérez-Peña, Richard (October 4, 2007). "James Michaels, Longtime
Forbes Editor, Dies at 86". The New York Times. Retrieved January 5,
^ "National Magazine Awards Database". Retrieved January 5,
Bono Buys into Forbes, Launches Product Red in US
and Expands His Brand. – BusinessWeek". Retrieved January 5,
^ a b c "Even
Forbes is Pinching Pennies" by David Carr, The New York
Times, June 14, 2009 (June 15, 2009 on p. B1 of the NY ed.). Retrieved
June 15, 2009.
^ a b Trachtenberg, Jeffrey A (July 19, 2014). "
Forbes sold to Asian
investors". MarketWatch. Market Watch, Inc. Retrieved June 18,
Forbes Sells Building to N.Y.U.. New York Times Media Decoder.
Retrieved on January 7, 2010.
^ Mike Schneider (December 18, 2014). "
Forbes Moves Across the Hudson
to Jersey City". WNET – NJTV. Retrieved June 14, 2015.
Forbes moving into Jersey City offices on Monday, report says". The
Jersey Journal. December 12, 2014. Retrieved June 14, 2015.
^ CHRISTINE HAUGHNEY and DAVID GELLES (November 15, 2013). "Forbes
Says It Is for Sale". New York Times. Retrieved November 25,
^ a b "The Newsonomics of Forbes' real performance and price
potential". Ken Doctor. Retrieved February 10, 2014.
^ With The May 14 Announced Separation: Twelve-Year-Old "American
Legacy"/"Forbes" Partnership Was Mutually Beneficial
^ Charles McGrath (May 17, 2007). "Magazine Suspends Its Run in
History". The New York Times.
^ "Thank You for Your Feedback on the American Heritage Winter 2008
Issue". Archived from the original on December 30, 2010.
Forbes is the first magazine to launch its own social network
site". Forbes. January 6, 2014.
^ Edmonston, Peter (August 28, 2006). "At Forbes.com, Lots of Glitter
but Maybe Not So Many Visitors". New York Times. Retrieved May 2,
^ a b Bartlett, Rachel. "The
Forbes contributor model: Technology,
feedback and incentives". journalism.co.uk. Retrieved October 13,
Forbes gives advertisers an editorial voice". emedia. Archived from
the original on November 9, 2013.
^ "Jobs: Motley to Leave Time Inc., Plus More Job-Hopping Fun".
Archived from the original on February 18, 2008. Retrieved January 5,
^ Jason, Bloomberg L.P. "Ad Blocking Battle Drives Disruptive
Innovation". Forbes. Retrieved April 14, 2017.
^ Hruska, Joel. "
Forbes forces readers to turn off ad blockers,
promptly serves malware". Extreme Tech. Retrieved April 14,
Forbes, Malcolm S. (1974) Fact and Comment Knopf, New York,
ISBN 0-394-49187-4; twenty-five years of the editor's columns
Grunwald, Edgar A. (1988) The Business Press Editor New York
University Press, New York, ISBN 0-8147-3016-7
Holliday, Karen Kahler (1987)A Content Analysis of Business Week,
Forbes and Fortune from 1966 to 1986 Masters of Journalism thesis from
Louisiana State University, Baton Rouge, 69 pages, OCLC 18772376,
available on microfilm
Kohlmeier, Louis M.; Udell, Jon G. and Anderson, Laird B. (eds.)
(1981) Reporting on Business and the Economy Prentice-Hall, Englewood
Cliffs, New Jersey, ISBN 0-13-773879-X
Kurtz, Howard (2000) The Fortune Tellers: Inside Wall Street's Game of
Money, Media, and Manipulation Free Press, New York,
Pinkerson, Stewart (2011). The Fall of the House of Forbes: The Inside
Story of the Collapse of a Media Empire. New York City: St. Martin's
Press. ISBN 0312658591.
Tebbel, John William and Zuckerman, Mary Ellen (1991) The Magazine in
America, 1741–1990 Oxford University Press, New York,
Parsons, D. W. (1989) The Power of the Financial Press: Journalism and
Economic Opinion in Britain and America Rutgers University Press, New
Jersey, ISBN 0-8135-1497-5
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