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Banner Ad
A web banner or banner ad is a Online Advertising, form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract web traffic, traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement. Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis. Web banners differ in that the results for adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adblock Plus
Adblock Plus (ABP) is a free and open-source browser extension for content-filtering and ad blocking. It is developed by Eyeo GmbH, a German software company. The extension has been released for Mozilla Firefox (including mobile), Google Chrome, Internet Explorer, Microsoft Edge, Opera, Safari, Yandex Browser, and Android. In 2011, Adblock Plus and Eyeo attracted considerable controversy over its "Acceptable Ads" program to "allow certain non-intrusive ads" (such as Google Ads) to be allowed under the extension's default settings. While participation in the whitelisting process was free for small websites, large advertising companies were required to pay a fee in order for their ads to be whitelisted. Background The original version of Adblock (0.1) was written as a side project for Firefox by Danish software developer Henrik Aasted Sørensen, a university student at the time, in 2002. It hid image ads through user-defined filters from the page but did not prevent them fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ken McCarthy
Ken McCarthy (born September 20, 1959) is an American activist, educator, entrepreneur, and Internet commercialization pioneer. Contributions to the Internet industry McCarthy is best known for his pioneering work in the movement to commercialize the Internet in the first part of the 1990s, including early experiments with legitimate e-mail advertising, contributions to the development of the banner ad, practical applications of pay-per-click advertising and Internet video. He is credited in ''Time'' magazine with originating the idea of using click-through rates as the key metric of website performance. In 1994, he organized and sponsored the first conference ever held on potential commercial applications of the World Wide Web. Marc Andreessen, co-founder of Netscape and developer of the first commercially successful Web browser, was the keynote speaker. Other Internet pioneers who acknowledge the impact McCarthy's ideas had on their own work include Ed Niehaus, Rick Boyce, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zima (drink)
Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. Its production in the United States ceased in October 2008, though it returned for limited releases in the summers of 2017 and 2018. In Japan, however, Zima was sold continuously until 2021, when sales ended due to the impact of the COVID-19 pandemicMaster Blaster. "Japan's Beloved Zima Discontinued After Sales Hurt by COVID-19." ''Sora News 24''. 6 January 2022Link before returning in 2023. History Zima means "winter" in many Slavic languages. It was launched nationally in the United States as Zima Clearmalt in 1993 after being test-marketed two years earlier in the cities of Nashville, Sacramento, and Syracuse. The lemon-lime flavored drink was part of the "clear craze" of the 1990s that p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coors Brewing Company
The Coors Brewing Company is an American brewery and beer company based in Golden, Colorado, that was founded in 1873. In 2005, Adolph Coors Company, the holding company that owned Coors Brewing, merged with Molson, Inc. to become Molson Coors. The first Coors brewery location in Golden, Colorado is the largest single brewing facility operating in the world. History Founding In 1873, German immigrants Adolph Coors and Jacob Schueler from Prussia immigrated to the United States and established a brewery in what was then Golden City, Colorado Territory (now Golden, Colorado), after buying a recipe for a Pilsner-style beer from a Czech immigrant William Silhan. Coors invested $2,000 in the operation, and Schueler invested $18,000. In 1880, Coors bought out his partner and became the sole owner of the brewery. Prohibition The Coors Brewing Company managed to survive Prohibition relatively intact. Years before the Volstead Act went into effect nationwide, Adolph Co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AT&T Corp
AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's third largest telecommunications company by revenue and the third largest wireless carrier in the United States behind T-Mobile and Verizon. As of 2023, AT&T was ranked 32nd on the ''Fortune'' 500 rankings of the largest United States corporations, with revenues of $122.4 billion. The modern company to bear the AT&T name began its history as the American District Telegraph Company, formed in St. Louis in 1878. After expanding services to Arkansas, Kansas, Oklahoma and Texas through a series of mergers, it became the Southwestern Bell Telephone Company in 1920. Southwestern Bell was a subsidiary of the original American Telephone & Telegraph Company, itself founded in 1885 as a subsidiary of the original Bell Telephone Company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rick Boyce
Rick Boyce was an early marketeer in the commercialization of the World Wide Web. A media buyer with the San Francisco ad agency Hal Riney & Partners, Boyce was recruited by HotWired's chief executive officer, Andrew Anker, to be HotWired's director of business development when the company was founded in the fall of 1994. Boyce was responsible for organizing the first, widespread effort to sell banner ads. The sale of banner ads was the primary source of income for commercial publishing efforts on the World Wide Web between 1994 and 2000. When Wired Magazine sold HotWired to Lycos Lycos, Inc. (stylized as LYCOS), is a web search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, web hosting, social networking, and entertainment websites. The company ..., Boyce was named Lycos' vice president of sales. In 1999, he became the president of Snowball.com, an online entertainment company. In 2002, Snowball.c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Heller Ehrman
Heller Ehrman LLP was an international law firm of more than 730 attorneys in 15 offices in the United States, Europe, and Asia. Heller Ehrman was founded in San Francisco in 1890 and had additional offices located in most of the major financial centers around the world including New York City, Los Angeles, Washington, D.C., London, Beijing, Hong Kong and Singapore. In September 2008, the firm encountered troubles after losing 15 intellectual property (IP) partners to Covington & Burling, which led to the collapse of merger talks with Mayer Brown on 14 September 2008. Including the above 15, a total of 50 partners had left the firm in 2008.Heller ponders dissolution Law.com, 18 September 2008 One anonymous legal market expert said the exit of the IP partners could constitute a default in Heller’s |
Global Network Navigator
The Global Network Navigator (GNN) was the first commercial web publication and the first web site to offer clickable advertisements. It was designed by Jennifer N. Robbins. GNN was launched in May 1993, as a project of the technical publishing company O'Reilly Media, then known as O'Reilly & Associates. In June 1995, GNN was sold to AOL, which continued its editorial functions while converting it to a dial-up Internet Service Provider. AOL closed GNN in December 1996, moving all GNN subscribers to the AOL dial-up service. As a web portal History In September 1992, O'Reilly & Associates published the '' Whole Internet User's Guide and Catalog''. The company then created an online version using ViolaWWW, a web browser that introduced enhanced HTML features such as formatting, graphics, scripting, and embedded applets, and demonstrated a kiosk version that was deployed briefly at the Computer Literacy Bookshop in late 1992. In February 1993, the company's CEO, Tim O'Reilly, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sears
Sears, Roebuck and Co., commonly known as Sears ( ), is an American chain of department stores and online retailer founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as a mail-order catalog company migrating to opening retail locations in 1925, the first in Chicago. Through the 1980s, Sears was the largest retailer in the United States. In 2005, the company was bought by the management of the American big box discount chain Kmart, which upon completion of the merger, formed Sears Holdings. In 2018, it was the 31st-largest. After several years of declining sales, Sears' parent company filed for Chapter 11 bankruptcy on October 15, 2018. It announced on January 16, 2019, that it had won its bankruptcy auction, and that a reduced number of 425 stores would remain open, including 223 Sears stores. Sears was based in the Sears Tower in Chicago from 1973 until moving out to Ho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prodigy (online Service)
Prodigy Communications Corporation was an online service from 1984 to 2001 that offered its subscribers access to a broad range of networked services. It was one of the major internet service providers of the 1990s. The company claimed it was the first consumer online service, citing its graphical user interface and basic architecture as differentiation from CompuServe, which started in 1979 and used a command-line interface. Prodigy was described by the ''New York Times'' as "family-oriented" and one of "the Big Three information services" in 1994. By 1990, it was the second-largest online service provider with 465,000 subscribers, trailing only CompuServe's 600,000. In 1993 it was the largest. In 2001, it was acquired by SBC Communications, which in 2005 became the present iteration of AT&T. The Mexican branch of Prodigy, however, was acquired by Telmex. Early history The roots of Prodigy date to 1980 when broadcaster CBS and telecommunications firm AT&T Corporation formed a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Explorer
Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated as IE or MSIE) is a deprecation, retired series of graphical user interface, graphical web browsers developed by Microsoft that were used in the Microsoft Windows, Windows line of operating systems. While IE has been discontinued on most Windows editions, it remains supported on certain editions of Windows, such as Windows 10 editions#Organizational editions, Windows 10 LTSB/LTSC. Starting in 1995, it was first released as part of the add-on package Microsoft Plus!, Plus! for Windows 95 that year. Later versions were available as free downloads or in-service packs and included in the original equipment manufacturer (OEM) service releases of Windows 95 and later versions of Windows. Microsoft spent over per year on Internet Explorer in the late 1990s, with over 1,000 people involved in the project by 1999. In 2016, Microsoft Edge (series of web browsers), Microsoft Edge w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
