Google Marketing Platform is an

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. ...

and

analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data sc ...

platform developed by

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

and launched on July 24, 2018. It unifies

DoubleClick DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primaril ...

's advertising services (acquired in March 2008) and

's own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on the

Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...

. Google Ads (launched in 2000) and

Google Ad Manager Google Ad Manager is an ad management platform introduced by Google on June 27, 2018. for large publishers who have significant direct sales. It combines the features of two former services from Google's DoubleClick subsidiary A subsidiary, sub ...

(launched in 2010) are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features.

Services

Google Marketing Platform includes the following services: * Display & Video 360 ( demand-side platform) * Search Ads 360 ( search advertising) * Campaign Manager 360 ( ad management and measurement) * Google Analytics 360 (web analytics) *

Google Tag Manager The following is a list of products, services, and apps provided by Google. Active, soon-to-be discontinued, and discontinued products, services, tools, hardware, and other applications are broken out into designated sections. Web-based products ...

( tag management) *

Google Optimize Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and ov ...

(web analytics) * Looker Studio, formerly Google Data Studio (web analytics)

Accessibility

To access the tools of the Google Marketing Platform, specialists need to pass appropriate certifications, and companies need to have certified specialists on staff or as contractors.

References

External links

* {{Google Ads navbox Marketing Platform Digital marketing Web analytics