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Twitch is an American video live-streaming service popular in
video games A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
, including broadcasts of
esports Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...
competitions. It also offers music broadcasts, creative content, and "in
real life Real life is a phrase used originally in literature to distinguish between the real world and fictional, virtual or idealized worlds, and in acting to distinguish between actors and the Character (arts), characters they portray. It has become a ...
" streams. Twitch is operated by Twitch Interactive, a subsidiary of
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
. It was introduced in June 2011 as a spin-off of the general-interest streaming platform Justin.tv. Content on the site can be viewed either live or via
video on demand Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films Digital distribution, digitally on request. These multimedia are accessed without a traditional video playback device and a typica ...
. The games shown on Twitch's homepage are listed according to audience preference and include genres such as real-time strategy games, fighting games, racing games, and first-person shooters. The popularity of Twitch eclipsed that of Justin.tv. In October 2013, the website had 45 million unique viewers, and by February 2014, it was considered the fourth-largest source of peak
Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
traffic in the United States. At the same time, Justin.tv's parent company was re-branded as Twitch Interactive to represent the shift in focus when Justin.tv was getting shut down in August 2014. The same month, the service was acquired by
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
for 970 million, which later led to the introduction of synergies with the company's subscription service
Amazon Prime Amazon Prime (styled as prime) is a paid subscription service of Amazon which is available in many countries and gives users access to additional services otherwise unavailable or available at a premium to other Amazon customers. Services inclu ...
. By 2015, Twitch had more than 100 million viewers per month. In 2017, Twitch remained the leading live-streaming video service for video games in the US, and had an advantage over YouTube Gaming, which shut down its standalone app in May 2019. it had three million broadcasters monthly and 15 million active users daily, with 1.4 million average
concurrent user In computer science, the number of concurrent users (sometimes abbreviated as CCU) for a resource in a location, with the location being a computing network or a single computer, refers to the total number of people simultaneously accessing or usi ...
s. Twitch had over 27,000 partner channels. Twitch was the 30th-most-visited website in the world with 23.46% of its traffic coming from the United States, followed by Russia with 8.87%, Germany with 7.08% and France with 6.26%. In late 2023, Twitch announced that they would stop operating in South Korea in 2024 because of its network fee policy, citing prohibitive costs.


History


Founding and initial growth (2007–2013)

When Justin.tv was launched in 2007 by Justin Kan and Emmett Shear, two recent
Yale Yale University is a private Ivy League research university in New Haven, Connecticut, United States. Founded in 1701, Yale is the third-oldest institution of higher education in the United States, and one of the nine colonial colleges ch ...
graduates, the site was divided into several content categories. The gaming category grew especially fast, and became the most popular content on the site. In June 2011, the company decided to spin off the gaming content as TwitchTV, inspired by the term ''
twitch gameplay Twitch gameplay is a type of video gameplay scenario that tests a player's response time. Action games such as shooters, sports, multiplayer online battle arena, and fighting games often contain elements of twitch gameplay. For example, fir ...
''. It launched officially in public beta on June 6, 2011. Since then, Twitch has attracted more than 35 million unique visitors a month. Twitch had about 80 employees in June 2013, which increased to 100 by December 2013. The company was headquartered in San Francisco's Financial District. Twitch has been supported by significant investments of
venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
, with in 2012 (on top of originally raised for Justin.tv), and in 2013. Investors during three rounds of fund raising leading up to the end of 2013 included Draper Associates, Bessemer Venture Partners and Thrive Capital. In addition to the influx of venture funding, it was believed in 2013 that the company had become profitable. Especially since the shutdown of its direct competitor Own3d.tv in early 2013, Twitch has become the most popular e-sports streaming service by a large margin, leading some to conclude that the website has a "near monopoly on the market". Competing video services, such as
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
and
Dailymotion Dailymotion is a French online video platform, online video sharing platform owned by Canal+ S.A., Canal+. Prior to 2024, the company was owned by Vivendi. North American launch partners included Vice Media, Bloomberg L.P., Bloomberg, and Hears ...
, began to increase the prominence of their gaming content to compete, but have had a much smaller impact so far. As of mid-2013, there were over 43 million viewers on Twitch monthly, with the average viewer watching an hour and a half a day. By February 2014, Twitch was the fourth largest source of Internet traffic during peak times in the United States, behind
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
,
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
, and
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
. Twitch made up 1.8% of total US Internet traffic during peak periods. In late 2013, particularly due to increasing viewership, Twitch had issues with lag and low
frame rate Frame rate, most commonly expressed in frame/s, or FPS, is typically the frequency (rate) at which consecutive images (Film frame, frames) are captured or displayed. This definition applies to film and video cameras, computer animation, and moti ...
s in Europe. Twitch has subsequently added new servers in the region. Also in order to address these problems, Twitch implemented a new video system shown to be more efficient than the previous system. Initially, the new video system was criticized by users because it caused a significant stream delay, interfering with broadcaster–viewer interaction. Twitch staff said that the increased delay was likely temporary and at the time, was an acceptable tradeoff for the decrease in buffering.


Growth, YouTube acquisition speculation (2014)

On February 10, 2014, Twitch's parent company (Justin.tv, Inc.) was renamed Twitch Interactive, reflecting the increased prominence of the service over Justin.tv as the company's main business. That same month, a stream known as Twitch Plays ''Pokémon'', a
crowdsourced Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digit ...
attempt to play '' Pokémon Red'' using a system translating chat commands into game controls, went viral. By February 17, the channel reached over 6.5 million total views and averaged concurrent viewership between 60 and 70,000 viewers with at least 10% participating. Vice President of Marketing Matthew DiPietro praised the stream as "one more example of how video games have become a platform for entertainment and creativity that extends WAY beyond the original intent of the game creator. By merging a video game, live video and a participatory experience, the broadcaster has created an entertainment hybrid custom made for the Twitch community. This is a wonderful proof of concept that we hope to see more of in the future." Beginning with its 2014 edition, Twitch was made the official live-streaming platform of the
Electronic Entertainment Expo E3 (short for Electronic Entertainment Expo) was an annual Trade fair, trade event for the video game industry organized and presented by the Entertainment Software Association (ESA). It was held principally in Los Angeles from 1995 to 2019, wit ...
. On May 18, 2014, '' Variety'' first reported that
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
had reached a preliminary deal to acquire Twitch through its
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
subsidiary for approximately . On August 5, 2014, the original Justin.tv site suddenly ceased operations, citing a need to focus resources entirely on Twitch. On August 6, 2014, Twitch introduced an updated archive system, with multi-platform access to highlights from past broadcasts by a channel, higher quality video, increased server backups, and a new Video Manager interface for managing past broadcasts and compiling "highlights" from broadcasts that can also be exported to
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
. Due to technological limitations and resource requirements, the new system contained several regressions; the option to archive complete broadcasts on an indefinite basis ("save forever") was removed, meaning that they can only be retained for a maximum of 14 days, or 60 for partners and Turbo subscribers. While compiled highlights can be archived indefinitely, they were limited to two hours in length. In addition, Twitch introduced a copyright fingerprinting system that would mute audio in archived clips if it detected a copyrighted song in the stream.


Amazon subsidiary (2014–present)

On August 25, 2014, Amazon acquired Twitch Interactive for in an all-cash deal. Sources reported that the rumoured Google deal had fallen through and allowed Amazon to make the bid, with ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' reporting that Google had backed out of the deal due to potential
antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...
concerns surrounding it and its existing ownership of YouTube. The acquisition closed on September 25, 2014.
Take-Two Interactive Take-Two Interactive Software, Inc. is an American video game holding company based in New York City founded by Ryan Brant in September 1993. The company owns three major Imprint (trade name), publishing labels, Rockstar Games, Zynga and 2K ...
, which owned a 2% stake at the time of the acquisition, made a windfall of $22 million. Under Amazon, Shear continued as
chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
of Twitch Interactive, with Sara Clemens added to the executive team as
chief operating officer A chief operating officer (COO), also called chief operations officer, is an executive in charge of the daily operations of an organization (i.e. personnel, resources, and logistics). COOs are usually second-in-command immediately after the C ...
in January 2018. Shear touted the
Amazon Web Services Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon.com, Amazon that provides Software as a service, on-demand cloud computing computing platform, platforms and Application programming interface, APIs to individuals, companies, and gover ...
platform as an "attractive" aspect of the deal, and that Amazon had "built relationships with the big players in media", which could be used to the service's advantage—particularly in the realm of content licensing. The purchase of Twitch marked the third recent video gaming–oriented acquisition by Amazon, which had previously acquired the developers
Reflexive Entertainment Reflexive Entertainment was an American video game developer based in Lake Forest, California. The company was cofounded by Lars Brubaker, Ernie Ramirez, James C. Smith and Ion Hardie in 1997. They developed nineteen games independently (for Mi ...
and Double Helix Games. On December 9, 2014, Twitch announced it had acquired GoodGame Agency, an organisation that owns the
esports Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...
teams
Evil Geniuses Evil Geniuses (EG) is an American esports organization based in Seattle, Washington (state), Washington. Founded in 1999, the organization has fielded players in various fighting games, ''Call of Duty (series), Call of Duty'', ''Counter-Strike ...
and
Alliance An alliance is a relationship among people, groups, or sovereign state, states that have joined together for mutual benefit or to achieve some common purpose, whether or not an explicit agreement has been worked out among them. Members of an a ...
. In March 2015, Twitch reset all user passwords and disabled all connections to external
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
and YouTube accounts after the service reported that someone had gained "unauthorised access" to the user information of some Twitch users. In June 2016, Twitch added a new feature known as "Cheering", a special form of emoticon purchased as a microtransaction using an in-site currency known as "Bits". Bits are bought using
Amazon Payments Amazon Pay is an online payments processing service owned by Amazon. Launched in 2007, Amazon Pay uses the consumer base of Amazon.com and focuses on giving users the option to pay with their Amazon accounts on external merchant websites. As of ...
, and cheers act as donations to the channel. Users also earn badges within a channel based on how much they have cheered. On August 1, 2016, it was reported that Twitch had signed a lease for 185,000 square feet (17,187 m2) in a new office tower to be constructed at 350 Bush Street in San Francisco. On August 16, 2016, Twitch acquired
Curse LLC Curse was a gaming company that managed the Video game modding, video game mod host CurseForge, Wiki hosting service, wiki host Gamepedia, and the Curse Network of gaming community websites. The company was headquartered in Huntsville, Alabama, ...
, an operator of online video gaming communities and gaming-oriented VoIP software. In December 2016, GoodGame Agency was divested by Amazon to their respective members due to
conflict of interest A conflict of interest (COI) is a situation in which a person or organization is involved in multiple wikt:interest#Noun, interests, financial or otherwise, and serving one interest could involve working against another. Typically, this relates t ...
concerns. On September 30, 2016, Twitch announced Twitch Prime, a service which provides premium features that are exclusive to users who have an active
Amazon Prime Amazon Prime (styled as prime) is a paid subscription service of Amazon which is available in many countries and gives users access to additional services otherwise unavailable or available at a premium to other Amazon customers. Services inclu ...
subscription. This included advertising-free streaming, monthly offers of free add-on content ("Game Loot"), and game discounts. Games included with the game loot rewards were ''
Apex Legends ''Apex Legends'' is a 2019 Battle royale game, battle royale-hero shooter video game developed by Respawn Entertainment and published by Electronic Arts, set in the same science fiction universe as Respawn's ''Titanfall'' series. It is offered ...
'', '' Legends of Runeterra'', '' FIFA Ultimate Team'', ''
Teamfight Tactics ''Teamfight Tactics'' (''TFT'') is an auto battler game developed and published by Riot Games. The game is a spinoff of ''League of Legends'' and is based on '' Dota Auto Chess'', where players compete online against seven other opponents by bu ...
'', '' Mobile Legends: Bang Bang'', '' Doom Eternal'', and more. In December 2016, Twitch announced a semi-automated chat moderation tool (), which uses
natural language processing Natural language processing (NLP) is a subfield of computer science and especially artificial intelligence. It is primarily concerned with providing computers with the ability to process data encoded in natural language and is thus closely related ...
and
machine learning Machine learning (ML) is a field of study in artificial intelligence concerned with the development and study of Computational statistics, statistical algorithms that can learn from data and generalise to unseen data, and thus perform Task ( ...
to set aside potentially unwanted content for human review. In February 2017, Twitch announced the Twitch Game Store, a digital distribution platform that would expose digital purchases of games within the site's browsing interface. When streaming games available on the store, partnered channels could display a referral link to purchase the game—receiving a 5% commission. Users also received a "Twitch Crate" on every purchase, which included Bits and a collection of random chat emotes. In August 2017, Twitch announced it had acquired video indexing platform ClipMine. On August 20, 2018, Twitch announced that it will no longer offer advertising-free access to the entire service to Amazon Prime subscribers, with this privilege requiring the separate "Twitch Turbo" subscription or an individual channel subscription. This privilege ended for new customers effective September 14, 2018, and for existing customers October 2018. In October 2018, Twitch announced Amazon Blacksmith, a new extension allowing broadcasters to configure displays of products associated with their streams with Amazon affiliate links. On November 27, 2018, Twitch discontinued the Game Store service, citing that it did not generate as much additional revenue for partners as they hoped, and new revenue opportunities such as Amazon Blacksmith. Users retain access to their purchased games. On December 12, 2018, Fandom, Inc. had reached an agreement to acquire Curse Media, a spin-off of Curse, from Twitch Interactive for an undisclosed amount. Curse was dissolved and its assets were moved under Twitch Interactive. Twitch's new headquarters at 350 Bush Street opened in August 2019. To comply with
historic preservation Historic preservation (US), built heritage preservation or built heritage conservation (UK) is an endeavor that seeks to preserve, conserve and protect buildings, objects, landscapes or other artifacts of historical significance. It is a philos ...
requirements, the developer kept the front facade of the San Francisco Curb Exchange, but tore down everything behind the facade, and built a reconstruction of the old trading hall through which visitors must walk to reach the modern high-rise office tower behind it. Twitch acquired the Internet Games Database (IGDb), a user-driven website similar in functionality to
Internet Movie Database IMDb, historically known as the Internet Movie Database, is an online database of information related to films, television series, podcasts, home videos, video games, and streaming content online – including cast, production crew and biograp ...
(IMDb) to catalog details of video games in September 2019. Twitch plans to use the database service to improve its own internal search features and help users find games they are interested in. On September 26, 2019, Twitch unveiled a new logo and updated site design. The design is accompanied by a new advertising campaign, "You're already one of us", which will seek to promote the platform's community members. Twitch began signing exclusivity deals with high-profile streamers in December 2019. Twitch introduced a Safety Advisory Council in May 2020, made up from streamers, academics, and
think tanks A think tank, or public policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, military, technology, and culture. Most think tanks are non-gov ...
, with a goal to develop guidelines for moderation, work-life balance, and safeguarding the interests of marginalized communities for the platform. The announcement attracted controversy, and CEO Emmett Shear later clarified that the role of the council was purely advisory. On June 22, 2020, Twitch Interactive sold
CurseForge Curse was a gaming company that managed the Video game modding, video game mod host CurseForge, Wiki hosting service, wiki host Gamepedia, and the Curse Network of gaming community websites. The company was headquartered in Huntsville, Alabama, ...
to Overwolf for an undisclosed sum. In August 2020, Twitch Prime was renamed Prime Gaming, aligning it closer with the Amazon Prime family of services. In 2020, Twitch sold Union For Gamers to Magic Find. In May 2021, Twitch announced that it would introduce over 350 new tags to categorize streams, including finer tags for
gender identity Gender identity is the personal sense of one's own gender. Gender identity can correlate with a person's assigned sex or can differ from it. In most individuals, the various biological determinants of sex are congruent and consistent with the in ...
, sexual identity, and
disabilities Disability is the experience of any condition that makes it more difficult for a person to do certain activities or have equitable access within a given society. Disabilities may be cognitive, developmental, intellectual, mental, physica ...
, as well as tags for other types of themes (such as virtual streamers). The disability and LGBT-oriented tags were developed in consultation with the video game accessibility charities AbleGamers and SpecialEffect, and the LGBT organizations
GLAAD GLAAD () is an American non-governmental media monitoring organization. Originally founded as a protest against defamatory coverage of gay and lesbian demographics and their portrayals in the media and entertainment industries, it has since ...
and The Trevor Project. On October 6, 2021, an anonymous hacker reportedly leaked "the entirety" of Twitch, including its source code of the Twitch client and APIs, and details of the payouts made to almost 2.4 million streamers since August 2019. The user posted a 128GB torrent link to 4chan and said that the leak, which includes source code from almost 6,000 internal
Git Git () is a distributed version control system that tracks versions of files. It is often used to control source code by programmers who are developing software collaboratively. Design goals of Git include speed, data integrity, and suppor ...
repositories, is also "part one" of a larger release. The leak also included details of plans for a digital storefront under the codename of "Vapor" meant to be a competitor to
Steam Steam is water vapor, often mixed with air or an aerosol of liquid water droplets. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization. Saturated or superheated steam is inv ...
along with details on payment received by streamers for their work on Twitch. Twitch verified they had suffered a data leak which they attributed to a server misconfiguration used by a "malicious third party". While Twitch found no indication of login credentials or credit card information to have been taken in the breach, the company reset all stream keys as a precaution. On August 23, 2022, Twitch announced that it would no longer enforce its exclusivity agreement, allowing Twitch streamers to livestream on other streaming platforms. The announcement noted that simulcasting on Twitch and other "Twitch-like" streaming platforms was still prohibited; however, an exemption to the simulcasting restriction was applied to short-form streaming platforms such as
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
and
TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
. Despite the specific mention of restrictions on simulcasting, former Twitch employees noted that Twitch would likely not enforce the restriction, as doing so would be very difficult, and they had not been enforcing it for several months prior to the announcement. After the announcement, many high-profile streamers who were limited by exclusivity, such as Ninja and Pokimane, started streaming on other platforms. On September 21, 2022, Twitch announced it would be reducing the subscription revenue earned by large streamers. Though most streamers get a 50% of revenue from subscriptions, some larger streamers have premium subscription terms, which give them 70% of subscription revenue. The new change, set to take effect on June 1, 2023, would mean premium streamers would keep 70% of the first $100,000 earned from subscriptions, after which their cut would be lowered to 50%. The announcement came after Twitch declined a popular request for all streamers to have 70% subscription revenue, which many noted is the same revenue already offered by YouTube. Twitch President Dan Clancy justified the change in a statement issued on Twitch's blog, stating it was done to cover Twitch's operating costs, noting the premium 70% split stopped being offered to new streamers over a year prior, and pointing to alternate streamer revenue sources that would not be affected by the subscription revenue reductions, such as Prime Subs or advertisement breaks. Though Clancy claimed 90% of streamers would not be affected by the revenue reduction, the change drew criticism from many streamers, who viewed it as harmful to the security of streaming careers and more beneficial to Twitch and its advertisers than their users, with several streamers expressing doubt at Clancy's claims of Twitch's high operating costs, and noting that Twitch already has alternative revenue sources that make reducing streamer revenue unnecessary. The announcement led to some streamers considering leaving Twitch or organizing boycotts. In December 2022, Amazon Senior Vice President Jeff Blackburn retired and was replaced by Steve Boom as Vice President of Audio, Twitch, and Games. Twitch CEO Dan Clancy reports directly to Boom. In March 2023, Clancy became CEO of Twitch, after previous CEO and Justin.tv co-founder Emmett Shear announced he would step down after 16 years at the company. Both Shear and Clancy have been described as "more product-focused than creator-focused". On March 20, Clancy announced that Twitch would be laying off 400 employees, as part of Amazon-wide layoffs affecting 9,000 workers across the company. On June 6, 2023, Twitch announced restrictions on third-party sponsor placements in streams, including restricting the size of sponsor logos, and prohibiting "burned-in" audio, video, or display advertising. The changes were met with criticism from major streamers such as Asmongold (who threatened to leave the service),
Cr1TiKaL Charles Christopher White Jr. (born August 2, 1994), better known as Cr1TiKaL, MoistCr1TiKaL (pronounced "moist critical"), or penguinz0 (pronounced "penguin z zero") is an American YouTuber and streamer. He is best known for his commentary v ...
, and Zentreya due to their broad wording, concerns that it would impact streamers' existing relationships with advertisers, and their impact on charity and esports events that rely extensively on sponsorship. The service quickly retracted the new branded content policy and announced that it would be clarified, stating that it was intended to "clarify our existing ads policy that was intended to prohibit third party ad networks from selling burned in video and display ads on Twitch, which is consistent with other services", and that Twitch " oesnot intend to limit streamers' ability to enter into direct relationships with sponsors." In August 2023, Twitch began to trial a "Discovery Feed" feature in its mobile apps, populated by "featured" clips from followed users. In October 2023, Twitch began to implement stories. At TwitchCon 2023, Twitch announced upcoming updates to its Guest Star feature (concurrently renamed "Stream Together") to allow for merged chat rooms, and that streamers under an affiliation or partnership agreement with the service (unless contractually required) would be allowed to simulcast their streams on competing platforms such as YouTube, as opposed to only mobile-centric video platforms. On December 6, 2023, Twitch announced that it would exit the South Korea market effective February 27, 2024, citing the prohibitive costs of offering the service in the country. Due to demands from internet service providers that Twitch pay network access fees, Twitch restricted streams to
720p 720p (720 lines progressive) is a progressive HD signal format with 720 horizontal lines/1280 columns and an aspect ratio (AR) of 16:9, normally known as widescreen HD (1.78:1). All major HD broadcasting standards (such as SMPTE 292M) includ ...
quality in September 2022, and blocked access to video-on-demand (VOD) content (including archived broadcasts and clips) in February 2023. Users in South Korea will no longer be allowed to monetize their streams, and will be offboarded from the affiliate and partnership programs. In February 2024, Twitch was additionally fined
The won sign , is a currency symbol. It represents the South Korean won, the North Korean won and, unofficially, the old Korean Empire won, Korean won. Appearance Its appearance is "W" (the first letter of "Won") with a horizontal strike ...
435 million ($327,067) by the Korea Telecommunications Commission, deeming Twitch's degradation of service in the country to be unjustified and undermining the interests of users. In January 2024, Twitch announced another mass layoff, affecting 500 employees or 35% of total staff, after previous layoffs in early 2023. The announcement came amid ongoing struggles and ensuing layoffs across the tech and
digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...
sectors. In October 2024, Twitch's longtime head of music Cindy Charles died.


Content

Twitch is designed to be a platform for content, including
esports Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...
tournaments, personal streams of individual players, and gaming-related talk shows. A number of channels do live
speedrunning Speedrunning is the act of playing a video game, or section of a video game, with the goal of completing it as fast as possible. Speedrunning often involves following planned routes, which may incorporate sequence breaking and exploit glitches ...
. The Twitch homepage currently displays games based on viewership. some of the most popular games streamed on Twitch are '' Fortnite'', ''
Grand Theft Auto V ''Grand Theft Auto V'' is a 2013 action-adventure game developed by Rockstar North and published by Rockstar Games. It is the seventh main entry in the Grand Theft Auto, ''Grand Theft Auto'' series, following 2008's ''Grand Theft Auto IV'', and ...
'', ''
League of Legends ''League of Legends'' (''LoL'', commonly referred to as ''League'', is a multiplayer online battle arena video game developed and published by Riot Games. Inspired by ''Defense of the Ancients'', a Mod (video games), custom map for ''Warcraf ...
'', ''
Dota 2 ''Dota 2'' is a 2013 multiplayer online battle arena (MOBA) video game by Valve Corporation, Valve. The game is a sequel to ''Defense of the Ancients'' (''DotA''), a community-created Mod (video gaming), mod for Blizzard Entertainment's ''War ...
'', '' PlayerUnknown's Battlegrounds'', ''
Hearthstone ''Hearthstone'' is a 2014 Online game, online digital collectible card game, digital collectible card video game produced by Blizzard Entertainment, released under the free-to-play model. Originally subtitled ''Heroes of Warcraft'', ''Hearthsto ...
'', ''
Overwatch ''Overwatch'' (abbreviated as OW) is a multimedia franchise centered on a series of multiplayer first-person shooter (FPS) video games developed by Blizzard Entertainment. ''Overwatch (video game), Overwatch'' was released in 2016 with a success ...
'' and '' Counter-Strike: Global Offensive'' with a combined total of over 356 million hours watched. Twitch has also made expansions into non-gaming content; such as in July 2013, the site streamed a performance of 'Fester's Feast' from
San Diego Comic-Con San Diego Comic-Con is a comic book convention and multi-genre entertainment event held annually in San Diego, California, at the San Diego Convention Center. Founded in 1970, originally showcasing primarily comic books and science fiction/fant ...
, and on July 30, 2014,
electronic dance music Electronic dance music (EDM), also referred to as dance music or club music, is a broad range of percussive electronic music genres originally made for nightclubs, raves, and List of electronic dance music festivals, festivals. It is generally ...
act Steve Aoki broadcast a live performance from a nightclub in
Ibiza Ibiza (; ; ; #Names and pronunciation, see below) or Iviza is a Spanish island in the Mediterranean Sea off the eastern coast of the Iberian Peninsula. It is 150 kilometres (93 miles) from the city of Valencia. It is the third largest of th ...
. In January 2015, Twitch introduced an official category for music streams, such as radio shows and music production activities, and in March 2015, announced that it would become the new official live-streaming partner of the
Ultra Music Festival Ultra Music Festival (UMF) is an annual outdoor electronic music Music festival, festival that takes place in March in Miami, Florida. The festival was founded in 1999 by Russell Faibisch and Alex Omes. It was first held on Miami Beach, but bes ...
, an electronic music festival in
Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
. On October 28, 2015, Twitch launched a second non-gaming category, "Creative", which is intended for streams showcasing the creation of artistic and creative works. To promote the launch, the service also streamed an eight-day
marathon The marathon is a long-distance foot race with a distance of kilometres ( 26 mi 385 yd), usually run as a road race, but the distance can be covered on trail routes. The marathon can be completed by running or with a run/walk strategy. There ...
of
Bob Ross Robert Norman Ross (October 29, 1942 – July 4, 1995) was an American painter and art instructor who created and hosted '' The Joy of Painting'', an instructional television program that aired from 1983 to 1994 on PBS in the United States, ...
''
The Joy of Painting ''The Joy of Painting'' is an American half-hour instructional television show. Created and hosted by painter Bob Ross, it ran from January 11, 1983, to May 17, 1994. In most episodes, Ross taught techniques for landscape oil painting, completin ...
''. In July 2016, Twitch launched "Social eating" as a beta; it was inspired by the Korean phenomenon of mukbang and Korean players having engaged in the practice as intermissions on their gaming streams. In March 2017, Twitch added an "IRL" category, which is designed for content within Twitch guidelines that does not fall within any of the other established categories on the site (such as
lifelog A lifelog is a personal record of one's daily life in a varying amount of detail, for a variety of purposes. The record contains a comprehensive dataset of a human's activities. The data could be used to increase knowledge about how people liv ...
s). '' GeekWire'' reported that "while gameplay still makes up the vast majority of the content broadcast via Twitch, the 'Just Chatting' category—a catch-all term that encompasses anything from candid conversation to reality programming—took the top spot by a comfortable margin overall in December 019 While the category has been on the rise for the last couple of months, this was the first time that it's actually achieved No. 1 overall for a tracked period on the platform". In 2020, ''
Thrillist ''Thrillist'' is an online media website covering travel. ''Thrillist'' was founded in 2004 by Ben Lerer and Adam Rich. In October 2016, Thrillist merged with internet brands ''The Dodo'', NowThis News, and Seeker to form the digital media ...
'' described Twitch as "talk radio for the extremely online". Michael Espinosa, for ''
Business Insider ''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...
'' in 2021, highlighted that "Twitch dominates the live content space, with 17 billion hours watched last year (per StreamElements), compared to YouTube Gaming Live's 10 billion (per the company). But the vast majority of gaming content is still consumed on-demand, where YouTube is the clear leader with over 100 billion hours watched last year".


As a teaching tool

Twitch is often used for video game tutorials; the nature of Twitch allows mass numbers of learners to interact with each other and the instructor in real time. Twitch is also used for software development learning, with communities of users streaming programming projects and talking through their work.


Charity

Broadcasters on Twitch often host streams promoting and raising money towards charity. By 2013, the website has hosted events which, in total, raised over in donations for charitable causes, such as
Extra Life An extra life is a video game item that gives the player another life. Extra Life may also refer to: * Extra Life (fundraiser), a fundraising event * Extra Life (band), an experimental band from Brooklyn * '' Extra Lives: Why Video Games Matter' ...
2013. Twitch has raised over US$75 million in donations for charitable causes. The biggest charity event of Twitch is ZEvent, a French project created by Adrien Nougaret and Alexandre Dachary, with more than US$10 million raised for Action Contre la Faim in October 2021.


Esports

ESL tournaments have aired on Justin.tv and later Twitch.tv since 2009. The platform has also been a longtime broadcaster of the
Evolution Championship Series The Evolution Championship Series, commonly known as Evo, is an American annual esports event that focuses exclusively on fighting games. The tournaments are completely Open (sport), open and use the Double-elimination tournament, double elimina ...
. Twitch has been the official broadcaster of the ''League of Legends'' World Championship since 2012, as well as other League of Legends tournaments organized by
Riot Games Riot Games, Inc. is an American video game developer, publisher, and esports tournament organizer based in Los Angeles. It was founded in September 2006 by Brandon Beck and Marc Merrill to develop ''League of Legends'' and went on to develop ...
. ''
Dota 2 ''Dota 2'' is a 2013 multiplayer online battle arena (MOBA) video game by Valve Corporation, Valve. The game is a sequel to ''Defense of the Ancients'' (''DotA''), a community-created Mod (video gaming), mod for Blizzard Entertainment's ''War ...
s premier tournament The International has been livestreamed on Twitch since 2013. The platform airs ''
Rocket League ''Rocket League'' is a 2015 vehicular Association football, soccer video game developed and published by Psyonix for various home consoles and computers. A sequel to 2008's ''Supersonic Acrobatic Rocket-Powered Battle-Cars'', ''Rocket League ...
'' tournaments organized by Psyonix since 2016. The '' ELeague'' also broadcasts events on Twitch since 2016. Twitch and
Blizzard Entertainment Blizzard Entertainment, Inc. is an American video game developer and Video game publisher, publisher based in Irvine, California, and a subsidiary of Activision Blizzard. Originally founded in 1991, the company is best known for producing the h ...
signed a two-year deal in June 2017 to make Twitch be the exclusive streaming broadcaster of select Blizzard esports championship events, with viewers under Twitch Prime earning special rewards in various Blizzard games. Twitch also reached a deal in 2018 to be the streaming partner of the
Overwatch League The Overwatch League (OWL) was a professional esports league for the video game ''Overwatch'', produced by its developer, Blizzard Entertainment. From 2018 to 2023, the Overwatch League followed the model of other traditional North American prof ...
, with the site also offering an "All-Access Pass" with exclusive content, emotes, and in-game items for ''
Overwatch ''Overwatch'' (abbreviated as OW) is a multimedia franchise centered on a series of multiplayer first-person shooter (FPS) video games developed by Blizzard Entertainment. ''Overwatch (video game), Overwatch'' was released in 2016 with a success ...
''. Blizzard switched to rival platform YouTube in 2020. '' Fortnite Battle Royale'' competitions have aired on Twitch since its launch in 2017, including the E3 2018 Fortnite Pro-Am and the 2019 Fortnite World Cup. The NBA 2K League has been livestreamed on Twitch since its inception in 2018. As the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
suspended motorsports competitions around the world, several series launched sim racing competitions with real-life professional drivers. Some series had official broadcasts on Twitch, such as
Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
and
IMSA The International Motor Sports Association (IMSA) is a North American sports car racing sanctioning body based in Daytona Beach, Florida, under the jurisdiction of the Automobile Competition Committee for the United States, ACCUS arm of the Féd ...
. Many drivers also had their personal live streams on Twitch, as was the case of several eNASCAR iRacing Pro Invitational Series and INDYCAR iRacing Challenge drivers.


Professional sports

In December 2017, the
National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
(NBA) announced that it would stream
NBA G League The NBA G League, or simply the G League, is a professional basketball league in North America that serves as the Minor league#Basketball, developmental league of the National Basketball Association (NBA). The league comprises 31 teams; as of ...
games on Twitch starting on December 15; the broadcasts also include interactive statistics overlays, as well as additional streams of the games with commentary by Twitch personalities. In April 2018, it was announced that Twitch would carry eleven
National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
(NFL) '' Thursday Night Football'' games from 2018 to 2021 in simulcast with Fox, as part of the league's renewed streaming deal with Amazon Prime Video. During the 2017 season, these streams had been exclusive to Amazon Prime subscribers. As part of the broadcasts, Twitch would also offer alternate broadcasts, including broadcasts hosted by Twitch personalities, and ''NFL Next Live''—an interactive broadcast hosted by Andrew Hawkins and Cari Champion. With ''Thursday Night Football'' moving exclusively to Amazon Prime Video for the 2022 NFL season, Twitch will continue to carry simulcasts of all games, while the site will also carry alternate broadcasts (such as one featuring Dude Perfect). In January 2019,
professional wrestling Professional wrestling, often shortened to either pro wrestling or wrestling,The term "wrestling" is most often widely used to specifically refer to modern scripted professional wrestling, though it is also used to refer to Real life, real- ...
promotion
Impact Wrestling Total Nonstop Action Wrestling (abbreviated as TNA Wrestling or TNA) is an American professional wrestling promotion based in Nashville, Tennessee. It is a subsidiary of Anthem Sports & Entertainment, a Canadian media company owned by busine ...
announced that it would stream its weekly show '' Impact!'' on Twitch, in simulcast with the television airing on the US cable network Pursuit Channel (co-owned with the promotion's parent company
Anthem Sports & Entertainment Anthem Sports & Entertainment Inc. (formerly Anthem Media Group) is a Canadian multinational media company based in Toronto, Ontario and founded by Leonard Asper. Anthem is majority-controlled by Asper via his Sygnus Corporation. Fight Holdings ...
). On September 5, 2019, the
Premier Hockey Federation The Premier Hockey Federation (PHF) was a women's professional ice hockey league in the United States and Canada that operated from March 2015 until June 2023. The league was established in 2015 as the National Women's Hockey League (NWHL), com ...
announced a three-year broadcast rights deal with Twitch, covering all games and league events. The deal also contained an agreement with the Premier Hockey Federation Players' Association for revenue sharing with players, and marked the first time that the NWHL had ever received a rights fee. The
National Women's Soccer League The National Women's Soccer League (NWSL) is a women's professional Association football, soccer league and the highest level of the United States soccer league system#Women's leagues, United States soccer league system (alongside the USL Supe ...
announced a three-year deal in March 2020 for Twitch to stream 24 matches per season in the United States and Canada, collaborate on original content, and serve as the rightsholder for all matches outside of the United States and Canada. On June 20, 2020, as an extension of Prime Video's local rights to the league, a plan to air all of the remaining matches of the 2019–20 season (for the resumption of play due to the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
and matches being played behind closed doors), and a plan for some of these matches to be carried free-to-air, it was announced that Twitch would stream a package of four
Premier League The Premier League is a professional association football league in England and the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football Lea ...
soccer matches within the United Kingdom. On July 16, 2020, US radio broadcaster Entercom announced a partnership to stream video simulcasts of programs from some of their major-market
sports talk Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...
stations on Twitch channels. On July 22, 2020, Twitch officially launched a Sports category, primarily playing host to content streamed by sports leagues and teams on the platform. The 2021 Copa América association football tournament aired in Spain on Twitch, under a partnership with Gerard Piqué's media company Kosmos and streamer Ibai Llanos.


Emotes

Twitch features a large number of emotes. There are emotes free for all users, emotes for Turbo users, emotes for Twitch Prime users, and emotes for users who are subscribed to Twitch partners or affiliates. the most used emote is "x0pashL" with 8.85 billion uses, and the most used global emote is "TriHard" with 4.39 billion uses. Twitch partnered broadcasters unlock more "emote slots" as they gain more subscribers up to a maximum of 50 emotes per channel. On January 6, 2021, Twitch announced that they had removed the '' PogChamp'' emote, the third most-used emote on the platform in 2018, typically used to express excitement, joy or shock. The decision was made in response to comments from the streamer Ryan "Gootecks" Gutierrez, the face of the emote, supporting civil unrest during the
2021 storming of the United States Capitol On January 6, 2021, the United States Capitol in Washington, D.C., was attacked by a mob of supporters of President Donald Trump in an attempted self-coup,Multiple sources: * * * * * * * * * * * * * two months after his defea ...
for the death of a protestor. Twitch said it would work with the community for a suitable replacement for the emoticon. Twitch later announced that there would be a new PogChamp emote every 24 hours. On February 12, Twitch viewers elected KomodoHype as the new permanent PogChamp emote.


Creators and audience


Streamers

Streamer
Ninja A , or was a spy and infiltrator in pre-modern Japan. The functions of a ninja included siege and infiltration, ambush, reconnaissance, espionage, deception, and later bodyguarding.Kawakami, pp. 21–22 Antecedents may have existed as ear ...
had been among Twitch's top personalities, with over 14 million followers. In August 2019, however, Ninja announced that he would move exclusively to a Microsoft-owned competitor, Mixer. After Ninja left, the top three streamers in October 2019 based on follower count were Tfue (7.01 million followers),
Shroud Shroud usually refers to an item, such as a cloth, that covers or protects some other object. The term is most often used in reference to ''burial sheets'', mound shroud, grave clothes, winding-cloths or winding-sheets, such as the Jewish '' ...
(6.45 million followers) and TSM Myth (5.1 million followers). Twitch began signing exclusivity deals with high-profile streamers in December 2019, starting with DrLupo,
TimTheTatman Timothy John Betar (born April 8, 1990), better known as TimTheTatman, is an American live streamer and YouTube personality. Career Betar started streaming on Twitch (service), Twitch in 2012 and has amassed over seven million followers sinc ...
, and Lirik, who had a combined 10.36 million followers at the time. Dr DisRespect signed a multi-year deal in March 2020. In May 2020, Twitch signed popular streamers Summit1g, dakotaz and JoshOG to multi-year exclusive deals. On June 26, 2020, Dr DisRespect was banned from Twitch for unexplained reasons and his channel was removed from the site. Following the discontinuation of Mixer in late-July 2020, both Ninja and Shroud (who had also defected to the service) re-signed exclusively with Twitch. there have been eight streamers to have reached over 100,000 concurrent subscribers. These streamers are Ninja, Shroud, Ranboo, Ludwig, Casimiro,
Ironmouse Ironmouse is a Puerto Rican VTuber, singer, and Twitch (service), Twitch Video game live streaming, streamer. Active since 2017, she is a founding member of the VTuber group VShojo launched in 2020. In 2024, she became the List of most-subscribed ...
, Gaules and Ibai. In April 2021'', Business Insider'' reported that "over the past 31 days, Ahgren has streamed non-stop in an attempt to break the record of 269,154 subscribers held by gaming personality Tyler 'Ninja' Blevins. By the end of the month-long stream, Ahgren had over 282,000 subscribers on his channel. ..At one point during his sleep cycle, his channel had the most concurrent viewers of any on the platform". In analysis of the October 2021 data leak, multiple news outlets reported that the three top-earning Twitch content creators are '' Critical Role'' ($9,626,712), xQc ($8,454,427), and Summit1g ($5,847,541). Sisi Jiang, for ''
Kotaku ''Kotaku'' is a video game website and blog that was originally launched in 2004 as part of the Gawker Media network. Notable former contributors to the site include Luke Smith, Cecilia D'Anastasio, Tim Rogers, and Jason Schreier. History ...
'', reported that "excluding streams that are run by multiple people (such as ''Critical Role''), there are no women in the top third of top-earning Twitch content creators"; in total, there are only three women in the top 100 and only one is a woman of color. Jiang highlighted that these streamers are "''Valorant'' streamer
Pokimane Imane Anys (; Arabic: إِيمَان أَنِيس, born 14 May 1996), known professionally as Pokimane ( or ), is a Canadian online streamer, YouTuber and influencer. She is best known for gameplay and commentary livestreams on Twitch, most no ...
at 39th place, cosplayer Amouranth at 48th, and music streamer Sintica at 71st" and commented that "in spite of the complaints about the 'hot tub meta,' 'titty streamers,' and how some male streamers perceive that female streamers are stealing views from men, the numbers show that only a small percentage of women are among the ranks of Twitch's highest-earning content creators". In August 2021, DrLupo left Twitch for an exclusivity deal with YouTube; TimTheTatman followed in September 2021, as did Ludwig Ahgren in November 2021. Nathan Grayson, for ''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'', commented that when streamers moved to Mixer in 2019, Twitch quickly locked down multiple streamers in exclusivity deals; however, streamers who moved to Mixer saw their audiences undergo "a marked downsizing. ..It demonstrated that many viewers within Twitch's ecosystem, when deprived of their favorite big streamers, will just find other Twitch streamers to take their place. ..Now Twitch is bargaining from a place of confidence. That allows it to reevaluate previous deals made when streamers had more leverage". Grayson reported that lower offers from Twitch coupled with Twitch's higher streaming hour requirement ("YouTube's contracts start at 100 hours of streaming time per month while Twitch's start at 200") has made YouTube's exclusivity deals "tantalizing" to some Twitch streamers. Grayson wrote that " Ryan Wyatt, head of YouTube Gaming, said that allowing streamers to have a better work–life balance is a big priority for him"; DrLupo cited
work–life balance In the intersection of Employment, work and personal life, the work–life balance is the equilibrium between the two. There are many aspects of one's personal life that can intersect with work, including family, leisure, and health. A work–lif ...
as part of his decision to leave Twitch.


Users

It was reported in the early 2010s that the typical Twitch viewer is male and aged between 18 and 34 years of age, although the site has also made attempts at pursuing other demographics, including women. By 2015, Twitch had more than 100 million viewers per month. In 2017, Twitch remained the leading live-streaming video service for video games in the US. ''GeekWire'' reported that "while Twitch's overall share of the streaming market has been steadily diminishing over the course of the year, from 67.1 percent in December 2018 to 61 percent at the end of the 2019, the steady growth of the overall market means that the overall amount of content watched on the service has done nothing but increase". The journal article ''World of Streaming. Motivation and Gratification on Twitch'' reported the results of a Twitch user survey in 2017. In ranking user motivations on the use of Twitch, users were motivated (in descending order) to watch Twitch: "to be entertained", "to follow gaming events", and to "have an alternative for television". Motivations classified as "socialization" and "information" ranked lower than motivations classified as "entertainment". it had 3 million broadcasters monthly and 15 million daily active users, with 1.4 million average
concurrent user In computer science, the number of concurrent users (sometimes abbreviated as CCU) for a resource in a location, with the location being a computing network or a single computer, refers to the total number of people simultaneously accessing or usi ...
s.
Statista Statista (styled in all lower case) is a German online platform that specializes in data gathering and visualization. In addition to publicly available third-party data, Statista also provides exclusive data via the platform, which is collect ...
, a company specializing in market and consumer data, reported that "as of May 2020, users in their teens and twenties accounted for more than three-quarters of Twitch's active app user accounts in the United States. According to recent data users aged 20 to 29 years, accounted for 40.6 percent of the video streaming app's user base on the Android platform". They also reported that the "distribution of Twitch users in the United States as of 2nd quarter 2021" was 75% male and 25% female. As of 2022, the countries with the most Twitch users were the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
(93 million),
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
(16.9 million),
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
(16.8 million),
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
(15.4 million), the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
(13.4 million),
Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...
(10.5 million),
Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...
(10.5 million),
Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...
(10 million),
Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...
(9.2 million), and
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
(8.3 million users). The United States accounts for roughly 36% of all Twitch users. Twitch allows anyone to watch a live broadcast and does not require viewers to log in. Users also have the option to follow and subscribe (also known as subbing) to streamers. Following is a free option, similar to other platforms such as Instagram and Twitter, where the user will see their followed streamers on the front page of Twitch when signed in and can receive notifications of specific broadcasts. Subscribing is a way for users to financially support streamers in exchange for exclusive benefits determined by the individual streamer. Users who link their Twitch account to their Amazon Prime account gain access to Prime Gaming which includes one complimentary Twitch subscription per month that the user can assign to the streamer of their choice. The aforementioned 2017 academic survey stated that 31.5% of users "spent money on Twitch"; of those users, 22.6% "donated to a streamer", 31.6% subscribed to a streamer and 45.8% "did both". The majority of these users stated the "main motivation is to support a streamer financially". Twitch's Terms of Service does not allow people under 13 years of age to use its services. Additionally, people who are at least 13 years old but below the
age of majority The age of majority is the threshold of legal adulthood as recognized or declared in law. It is the moment when a person ceases to be considered a minor (law), minor, and assumes legal control over their person, actions, and decisions, thus te ...
in their jurisdiction (18 in most jurisdictions), may only use the services under the supervision or permission of a parent or other legal guardian who agrees to abide to the Terms of Service.


Partner and affiliate programs

In July 2011, Twitch launched its Partner Program, which reached over 11,000 members by August 2015. Similar to the Partner Program of other video sites like
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
, the Partner Program allows popular content producers to share in the advertisement revenue generated from their streams. Additionally, Twitch users can subscribe to partnered streamers' channels for US$4.99 a month, often granting the user access to unique
emoticons An emoticon (, , rarely , ), short for emotion icon, is a pictorial representation of a facial expression using characters—usually punctuation marks, numbers and letters—to express a person's feelings, mood or reaction, without needin ...
, live chat privileges, and other various perks. Twitch retains US$2.49 of every US$4.99 channel subscription, with the remaining US$2.50 going directly to the partnered streamer. Although exceptions were made, Twitch previously required that prospective partners have an "average concurrent viewership of 500+", as well as a consistent streaming schedule of at least three days a week. However, since the launch of the 'Achievements' feature, there is a clearer "Path to Partnership" with trackable goals for concurrent viewership, duration and frequency of streams. In April 2017, Twitch launched its "Affiliate Program" that allows smaller channels to generate revenue as well, also announcing that it would allow channels access to multi-priced subscription tiers. The participants of this program get some but not all of the benefits of the Twitch Partners. Streamers can make profit from cheering with Bits which are purchasable from Twitch directly. Affiliates are also able to access the Twitch Subscriptions feature, with all the same functionality that Partners have access to, with a maximum of five subscriber emotes. In September 2019, the service announced that Affiliates would now receive a share of ad revenue. Additionally, in June 2023, Twitch introduced the Partner Plus Program. This program was designed to recognize Twitch partners who consistently bring a large audience and engagement to the platform. Streamers in this program receive a 70/30 revenue share on subscription revenue. To qualify for the program, creators had to maintain a sub count of at least 350 subscribers for three consecutive months. Once that is complete, qualifying members will be enrolled for the next 12 months. The program was officially launched on October 1, 2023. This enabled partners to earn more as they continue to grow their community. However, a number of streamers were not happy with the program. Streamers argued that it excluded certain creators because of the criteria and that creators would burn themselves out by trying to achieve 350 monthly subscribers. In January 2024, Twitch made some changes to the program. The platform announced that it would be introducing a new tier to its revenue share program that would grant a 60/40 revenue split and has lower requirements. In addition, the program would also become open to affiliates, expanding access to smaller creators. The program is now known as the "Plus Program." When the program was first launched the year prior, Twitch would only pay out the 70/30 revenue split until streamers made $100,000. Along with expanding the Partner Plus Program and adding a new revenue level, Twitch also announced that it would be eliminating the $100,000 cap for the 70/30 revenue share for all streamers. This was part of Twitch's strategy to provide more earning opportunities for streamers. The program uses a points system to determine which revenue split a streamer qualifies for. Each monthly subscription counts towards the points total. However, some subscriptions have higher point values. One tier 1 subscription is one point, one tier 2 subscription is two points, and one tier 3 subscription equals six points. To qualify for the 60/40 revenue split, streamers must maintain 100 Plus Points for three consecutive months. For the 70/30 revenue split, streamers must maintain 300 Plus Points. Advertising on the site has been handled by a number of partners. In 2011, Twitch had an exclusive deal with
Future US Future US, Inc. (formerly known as Imagine Media and The Future Network USA) is an American mass media, media company, corporation specializing in targeted advertising, targeted magazines and websites in the video games, music, and technology ...
. On April 17, 2012, Twitch announced a deal to give
CBS Interactive Paramount Streaming (formerly CBS Digital Media, CBS Interactive, and ViacomCBS Streaming) is a division of Paramount Global that oversees the company's video streaming technology and direct-to-consumer services; including Pluto TV and Paramo ...
the rights to exclusively sell advertising, promotions and sponsorships for the community. On June 5, 2013, Twitch announced the formation of the Twitch Media Group, a new in-house advertisement sales team which has taken over CBS Interactive's role of selling advertisements. For users who do not have ad-free access to a channel or Twitch Turbo, pre-roll advertising, and mid-roll commercial breaks that are manually triggered by the streamer, are displayed on streams. In September 2020, Twitch announced that it would test automated mid-roll advertising on streams, which cannot be controlled by the streamer.


Content moderation and restrictions


Copyrighted content

On August 6, 2014, Twitch announced that all on-demand videos on Twitch became subject to
acoustic fingerprint An acoustic fingerprint is a condensed digital summary, a digital fingerprint, deterministically generated from an audio signal, that can be used to identify an audio sample or quickly locate similar items in a music database. Practical u ...
ing using software provided by content protection company Audible Magic; if copyrighted music (particularly, songs played by users from outside of the game they are playing) is detected, the 30-minute portion of the video which contains the music will be muted. Live broadcasts were not subject to these filters. A system was available for those who believed they were inappropriately affected and had rights to the music they used to challenge the filtering. Twitch offered a selection of royalty-free music for streamers to use, which was expanded upon later in January 2015. The audio filtering system, along with the lack of communication surrounding the changes in general, proved to be controversial among users. In a
Reddit Reddit ( ) is an American Proprietary software, proprietary social news news aggregator, aggregation and Internet forum, forum Social media, social media platform. Registered users (commonly referred to as "redditors") submit content to the ...
AMA, co-founder Emmett Shear admitted that his staff had "screwed up" and should have provided advance warning of the changes, and promised that Twitch had "absolutely no intention" of implementing audio filtering on live broadcasts. In June 2020, Twitch received a large wave of
DMCA The Digital Millennium Copyright Act (DMCA) is a 1998 United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or ...
takedown notices aimed at year-old VODs and "clips" (short segments of streams that can be captured by users) that contain copyrighted music from 2017 to 2019. Twitch complied with the takedowns and also issued a number of copyright strikes against viewers. Concerned streamers were notified that they should remove all VODs and clips if not certain they did not contain copyrighted material. This provoked major backlash, both at the loss of prior content but also based on viability concerns due to an inability to review or even rapidly delete content. There were also complaints based that strikes were being issued on viewer-created clips, even where the streamer-created content was deleted. On September 15, 2020, Twitch signed a licensing agreement with the French performance society SACEM, allowing composers and publishers to collect royalties whenever their music is streamed in France. Twitch already had licensing deals with the American societies ASCAP, BMI,
SESAC SESAC is a for-profit performance-rights organization in the United States. Founded in 1930 as the Society of European Stage Authors and Composers, it is the second-oldest performance-rights organization in the United States.
and Global Music Rights. To address these issues and also build upon the growth of music-based content on Twitch, Twitch introduced an extension known as "Soundtrack" in September 2020, which plays rights-cleared music with curated genre-based playlists. It is contained within a separate audio track that is not recorded with VODs, and had agreements with 24 music distributors and independent record labels at launch. A group of US performance rights and music associations accused Twitch of designing Soundtrack in such a way as to avoid payment of
mechanical Mechanical may refer to: Machine * Machine (mechanical), a system of mechanisms that shape the actuator input to achieve a specific application of output forces and movement * Mechanical calculator, a device used to perform the basic operations o ...
and synchronization licenses—claims which Twitch has defended. In September 2021, Twitch and the National Music Publishers' Association signed a creative partnership. In September 2024, Twitch introduced a new program for DJs on the platform, allowing them access to a new stream category for DJ mixes where music from participating labels may be streamed without the risk of a DMCA takedown, with a share of revenue being used to pay royalties (for affiliates and partners, this is deducted from the channel's existing split). This program has limitations: features such as VODs and clips are disabled on any channel enrolled in the DJ program, even if streaming non-DJ content (with Twitch officially recommending the use of a separate account for non-DJ streams), and DJs are restricted to playing music from certain labels and publishers that have reached agreements with the service (potentially restricting the ability to play unofficial remixes).


Mature content

Twitch users are not allowed to stream any game that is rated "Adults Only" (AO) in the United States by the
Entertainment Software Rating Board The Entertainment Software Rating Board (ESRB) is a self-regulatory organization that assigns age and content ratings to consumer video games in Canada, the United States, and Mexico. The ESRB was established in 1994 by the Entertainment Soft ...
(ESRB), regardless of its rating in any other geographical region, and any game that contains "overtly sexual content" or "gratuitous violence", or content which violates the terms of use of third-party services. Twitch has also explicitly banned specific games from streaming, regardless of rating; this includes games such as ''
BMX XXX ''BMX XXX'' is a 2002 sports video game developed by Z-Axis and published by Acclaim Entertainment under their AKA Acclaim label for the Xbox, PlayStation 2 and GameCube. While primarily a BMX-based action sports title, the game places ...
'',
eroge An ''eroge'' (, ''eroge'', or , ''erogē'', ), also called an H-game, is a Japanese genre of erotic video game. The term encompasses a wide variety of Japanese games containing erotic content across multiple genres. The first ''eroge'' were crea ...
visual novel A visual novel (VN) is a form of digital interactive fiction. Visual novels are often associated with the medium of video games, but are not always labeled as such themselves. They combine a textual narrative with static or animated illustratio ...
games (such as '' Dramatical Murder''), ''
HuniePop ''HuniePop'' (, "HoneyPop") is a 2015 tile-matching and dating sim adult video game released for Microsoft Windows, macOS, and Linux-based personal computers. The game follows the dating adventures of the main character as they try to woo seve ...
'', '' Rinse and Repeat'', ''
Second Life ''Second Life'' is a multiplayer virtual world that allows people to create an Avatar (computing), avatar for themselves and then interact with other users and user-created content within a multi-user online environment. Developed for person ...
'', and ''
Yandere Simulator ''Yandere Simulator'' is an upcoming stealth action video game for Windows. The story follows obsessively lovesick schoolgirl Ayano Aishi, nicknamed " Yandere- chan", who takes it upon herself to eliminate (through either violent or non-viole ...
''. The banning of ''Yandere Simulator'' was criticized by YandereDev, the developer of the game. He believed that the game was being arbitrarily singled out with no explanation, as Twitch has not banned other games with similarly excessive sexual or violent content such as ''
Mortal Kombat X ''Mortal Kombat X'' is a 2015 fighting game developed by NetherRealm Studios and published by Warner Bros. Interactive Entertainment for Microsoft Windows, PlayStation 4, and Xbox One. It is the tenth main installment in the ''Mortal Kombat'' s ...
'', ''
Grand Theft Auto ''Grand Theft Auto'' (''GTA'') is an action-adventure video game series created by David Jones and Mike Dailly. Later titles were developed under the oversight of brothers Dan and Sam Houser, Leslie Benzies and Aaron Garbut. It is prima ...
'', or ''
The Witcher 3 ''The Witcher 3: Wild Hunt'' is a 2015 action role-playing game developed and published by CD Projekt. It is the sequel to the 2011 game ''The Witcher 2: Assassins of Kings'' and the third game in The Witcher (video game series), ''The Witcher' ...
''. Twitch took temporary action in May 2019 after channels related to the video game '' Artifact'' began to be used for inappropriate content. ''Artifact'', a major game by
Valve A valve is a device or natural object that regulates, directs or controls the flow of a fluid (gases, liquids, fluidized solids, or Slurry, slurries) by opening, closing, or partially obstructing various passageways. Valves are technically Pip ...
, had lost most of its audience in just months from its release, and by late May 2019, several popular livestreamers commented that the total viewership for ''Artifact'' streams had dropped to near zero. In the days that followed, several streamers started to make streams purporting to be ''Artifact'' gameplay but was
trolling In slang, a troll is a person who posts deliberately offensive or provocative messages online (such as in social media, a newsgroup, a internet forum, forum, a chat room, an Multiplayer video game, online video game) or who performs similar be ...
or other off-topic content. Initially these new streams were playing with the viewers or were jokes, such as showing animal videos or ''
League of Legends ''League of Legends'' (''LoL'', commonly referred to as ''League'', is a multiplayer online battle arena video game developed and published by Riot Games. Inspired by ''Defense of the Ancients'', a Mod (video games), custom map for ''Warcraf ...
'' matches. After a few days, other ''Artifact'' channel streams appeared containing content that was against the terms of Twitch's use policy, including full copyrighted movies, pornography, Nazi propaganda, and at least one stream that showed the entirety of the shooter's video from the Christchurch mosque shootings. The titles of such streams were usually presented to imply they were showing other content while waiting in queue for ''Artifact'' matches as to appear legitimate. As word of these streams in the ''Artifact'' section grew, Twitch took action, deleting the account that streamed the Christchurch shooting. Twitch then took steps to temporarily ban new accounts from streaming until they can resolve the issue. By June 2019, Twitch started taking legal actions against one hundred "John Doe" streamers in a California court, accusing them of trademark infringement, breach of contract, fraud, and unlawful use of the service that was harming and scaring away users of the service. In early 2021, some streams began to use their Twitch channel to broadcast themselves from hot tubs while wearing swimsuits. Twitch considered these streams to be "not advertiser friendly", banning some of the more predominant channels that had taken this route. In May 2021, Twitch clarified in a "Pools, Hot Tubs, and Beaches" post that it was not trying to discriminate against women or others through this action, but through content that they deemed to be "sexually suggestive". In June that year, Twitch also took similar action against users that performed
yoga Yoga (UK: , US: ; 'yoga' ; ) is a group of physical, mental, and spiritual practices or disciplines that originated with its own philosophy in ancient India, aimed at controlling body and mind to attain various salvation goals, as pra ...
while at the same time made
autonomous sensory meridian response An autonomous sensory meridian response (ASMR)Marsden, Rhodri (20 July 2012), ''The Independent''. is a tingling sensation that usually begins on the scalp and moves down the back of the neck and upper Vertebral column, spine. A pleasant form ...
(ASMR) sounds via their microphones, which Twitch also stated was approaching sexual content. In December 2023, the platform introduced a new policy that relaxed prohibitions on certain adult content, given that said content would be appropriately labeled. This came amidst the popularity of supposedly "topless" videos on the platform. Popularized by streamer Morgpie, the genre saw creators push the previous boundaries of Twitch's guidelines by implying but not explicitly showing nudity. Twitch's new policy also allowed depictions of "fictionalized nudity". However, Twitch rescinded its policy very shortly after, following backlash from users and streamers. Twitch CEO Dan Clancy acknowledged that the new policy was a step too far, and that distinguishing between digital art and photography was challenging. As a result, Twitch will no longer permit depictions of real or fictional nudity, regardless of the medium. The company also removed content that violated the updated policy and issued channel enforcements. While some changes to Twitch's Sexual Content Policy remain in effect, such as allowing content that highlights certain body parts and specific dances without a label, games featuring nudity or sexual violence as a core focus are still prohibited.


Hate speech and harassment

In February 2018, Twitch updated its acceptable content policies to direct that any content that it deemed hateful be suspended from its platform. In June 2020, a number of women stepped forward with accusations towards several streamers on Twitch and other services related to sexual misconduct and harassment claims. Twitch stated it would review all reported incidents and comply with law enforcement in any investigative efforts. However, several popular streamers on Twitch's service believed that the platform could do more to evaluate the accused individuals, prevent incidents, and protect others in the future, and used June 24, 2020, as a Twitch blackout day, not streaming any content through Twitch to show their support. By the evening of June 24, 2020, Twitch had placed several bans on the accounts of those accused after completing their investigation, and stated in a blog post they would be forwarding additional details to law enforcement. Twitch temporarily suspended an account belonging to then
US President The president of the United States (POTUS) is the head of state and head of government of the United States. The president directs the executive branch of the federal government and is the commander-in-chief of the United States Armed For ...
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
's campaign on June 29, 2020. Twitch stated that "hateful conduct is not allowed" as the reason for the suspension. Twitch announced a new policy towards harassment and hateful content in December 2020 that would take effect on January 22, 2021, aimed to better protect marginalized users of the service. While the new policy is more strict, Twitch said that this also includes a larger sliding scale of remedies or punishments to better deal with edge cases, such as temporarily blocking one's channel for a short time rather than a full ban. The new rules include a ban on imagery containing the Confederate Flag, and 'racist emotes', though the list of such emotes has not been clarified yet. The new policy included banning words that were considered sexual insults, such as " incel" and "
virgin Virginity is a social construct that denotes the state of a person who has never engaged in sexual intercourse. As it is not an objective term with an operational definition, social definitions of what constitutes virginity, or the lack thereof ...
" when used for harassment. The banned words included " simp", which raised criticism by streamers and long-time viewers. While its slang origins have defined "simp" derogatorily as "a man who invests a lot of time and energy into women who don't want him", the term had become common on Twitch as an insult related to men being nice to women on the service or simply to refer to a person with loyalty to another. Twitch, in response, clarified that penalties for using these terms would only be enforced if they were being used in harassment of other users. On December 4, 2020, Twitch removed the "blind playthrough" tag due to concerns of
ableism Ableism (; also known as ablism, disablism (British English), anapirophobia, anapirism, and disability discrimination) is discrimination and social prejudice against physically or mentally disabled people. Ableism characterizes people as they a ...
that it may be offensive to those who are visually impaired. Suggestions for non-offensive and more neutral labels include "first playthrough", "undiscovered," and "no spoilers." A popular feature of Twitch is the ability to "raid" another channel, where multiple users, coordinated from a different Twitch channel or another social media service, all join a target channel to provide support and encouragement. This is typically used to help boost the popularity of the target channel, particularly if the raid is organized by a popular streamer. Twitch had officially supported this type of activity since 2017 with the ability for a streamer to send all of their viewers to another channel as a raid. However, around mid-2021, new types of "hate raids" began to occur with increasing frequency on Twitch. In these cases, numerous users would flood a channel and its chat with messages of harassment and hate towards the streamer as a form of
cyberbullying Cyberbullying (cyberharassment or online bullying) is a form of bullying or harassment using electronic means. Since the 2000s, it has become increasingly common, especially among teenagers and adolescents, due to young people's increased u ...
. Most of these users are typically from automated bots, which made it difficult for channel moderators to deal with the amount of messages. Despite warning Twitch about these hate raids, Twitch had shown little action towards stopping them, leading numerous streams to organize a "#ADayOffTwitch" on September 1, 2021, as a form of protest in anticipation that Twitch will find ways to take action against them. After acknowledging a problem with dealing with hate raids, Twitch launched a lawsuit in early September 2021 against two individuals they had determined to be responsible for managing several hate raids after permanently banning their accounts. At the end of September 2021, Twitch introduced tools for streamers to be able to limit who may participate in their chat as to prevent hate raids. These tools allow streamers to limit chat to those that have verified their phone number or email with Twitch, as well as to those that have followed their channel for a minimum amount of time. In May 2022, following the mass shooting in Buffalo, the New York state attorney general's office announced an investigation into multiple online platforms, including Twitch, to determine their part in platforming or promoting hateful content. The investigation will also focus on the platforms' moderation efforts. A spokesperson for Twitch stated that the service would comply with the investigation. In November 2024, Twitch banned "Zionist" as a slur. Twitch specified that the rule was conditional. "You’re allowed to discuss the political movement of that name, but not “attack or demean another individual or group of people on the basis of their background or religious belief.” Twitch said. This move was condemned by pro-Palestinian activists; Omar Zahzah, writing in the '' Palestine Chronicle'', said it would ultimately lead to the ban of Palestine from the platform.


Extremism

In April 2021, it was reported that Twitch was providing a financial lifeline to extremists such as
QAnon QAnon ( ) is a far-right conspiracy theories in United States politics, American political conspiracy theory and political movement that originated in 2017. QAnon centers on fabricated claims made by an anonymous individual or individuals kno ...
adherents and far-right influencers. Another report in August and September 2021, by the Institute of Strategic Dialogue also identified Twitch as a platform where far right extremists run rampant. Clips from far-right extremists, such as 'Omegle Redpilling' become quite popular before they are removed from the platform and in some cases, are not removed at all according to ISD. In the wake of the Hamas-led attack on Israel on October 7, 2023, Twitch restricted creation of new accounts with confirmation from Israel and Palestine. According to a public statement made by Twitch, this was done to prevent streaming "graphic material related to the attack and to protect the safety of users", then had inadvertently forgot to remove this ban in the following months. After some complaints that it was engaging in antisemitism, Twitch reverted the block in October 2024, apologizing for their oversight in removing the block and stating it was a "unacceptable miss".


Gambling

On September 20, 2022, Twitch announced that beginning October 18, it would prohibit the streaming of slots, roulette and dice games on gambling websites not licensed in the US or "other jurisdictions that provide sufficient consumer protection". The policy change does not affect
sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. Sports bettors place their wagers either legally, through a sportsbook or bookmaker (colloquially known as "bookies"), or illegally through priva ...
, fantasy sports, and
poker Poker is a family of Card game#Comparing games, comparing card games in which Card player, players betting (poker), wager over which poker hand, hand is best according to that specific game's rules. It is played worldwide, with varying rules i ...
. Gambling has been extremely popular on Twitch for years, being one of the most popular types of content on the platform, with many streamers being sponsored by online gambling services; however, it has also been controversial, with prominent streamers such as
Mizkif Mizkif, also known as Matthew Rinaudo, is an American Twitch (service), Twitch Online streamer, streamer and YouTuber. He is a founding member and co-owner of the gaming organization One True King. He was named Best Just Chatting Streamer at the ...
and Pokimane speaking out against the negative effects of gambling streams. The announcement came shortly after a popular streamer admitted he spent $200,000 in donations on ''CS:GO'' skin gambling.


Internet censorship

the Twitch website is blocked and the app is blocked from the
Apple App Store The App Store is an app marketplace developed and maintained by Apple, for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS SDK. Apps can be download ...
in
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
. In
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
, Twitch was reportedly blocked by Reliance-owned telecommunication company Jio as well as internet service providers JioFiber and Hathway in September 2020 as some users were illegally streaming
Indian Premier League The Indian Premier League (IPL) is a professional Twenty20 (T20) cricket league in India, organised by the Board of Control for Cricket in India (BCCI). Founded in 2007, it features ten city-based Professional sports league organization, fr ...
cricket Cricket is a Bat-and-ball games, bat-and-ball game played between two Sports team, teams of eleven players on a cricket field, field, at the centre of which is a cricket pitch, pitch with a wicket at each end, each comprising two Bail (cr ...
matches on the platform. Later it was unblocked. Slovakia's government reportedly blocked Twitch in June 2021 after a streamer in the country with around 35,000 followers was found streaming poker, which was in violation of local gambling laws. On July 4, 2022, the
Iran Iran, officially the Islamic Republic of Iran (IRI) and also known as Persia, is a country in West Asia. It borders Iraq to the west, Turkey, Azerbaijan, and Armenia to the northwest, the Caspian Sea to the north, Turkmenistan to the nort ...
ian government blocked access to Twitch for Iranian Internet users. On February 23, 2024, Twitch was blocked in
Turkey Turkey, officially the Republic of Türkiye, is a country mainly located in Anatolia in West Asia, with a relatively small part called East Thrace in Southeast Europe. It borders the Black Sea to the north; Georgia (country), Georgia, Armen ...
per a complaint by the country's lotteries commission. Service was restored in the country six days later on February 29.


Platform support

Twitch CEO Emmett Shear has stated a desire to support a wide variety of platforms, stating that they wanted to be on "every platform where people watch video". Users can watch Twitch streams via Twitch's website in a web browser and via dedicated streaming apps for mobile devices, digital media players and video game consoles. This includes: * Twitch's mobile apps for Android,
Fire OS Fire OS is an Android (operating system), Android-based operating system developed by Amazon (company), Amazon for their hardware #Devices, devices. Fire OS includes a customized Graphical user interface, user interface primarily centered on con ...
, and
iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
* Twitch's web-based TV and game console apps for Fire TV,
webOS webOS, also known as LG webOS, is a Linux kernel-based multitasking operating system for smart devices, such as smart TVs, that has also been used as a mobile operating system. Initially developed by Palm, Inc. (which was acquired by Hewlett ...
(LG TVs),
Samsung Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...
TVs (2020 and newer), Android TV,
Apple TV Apple TV is a digital media player and a microconsole developed and marketed by Apple. It is a small piece of networking hardware that sends received media data such as video and audio to a TV or external display. Its media services include ...
,
PlayStation 4 The PlayStation 4 (PS4) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 3 in February 2013, it was launched on November 15, 2013, in North America, November 29, 2013, in ...
,
PlayStation 5 The PlayStation 5 (PS5) is a home video game console developed by Sony Interactive Entertainment. It was announced as the successor to the PlayStation 4 in April 2019, was launched on November 12, 2020, in Australia, Japan, New Zealand, North ...
,
Xbox One The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third console in the Xbox#Consoles, Xbox series. It was first released in North America, parts of Europe, Austra ...
, and
Xbox Series X/S The Xbox Series X and Xbox Series S are the fourth generation of consoles in the Xbox series, succeeding the previous generation's Xbox One. Released on November 10, 2020, the higher-end Xbox Series X and lower-end Xbox Series S are part o ...
** The Twitch web-apps for Xbox and PlayStation consoles received an update that replaced the app with the "viewer-only" web-app for TVs, removing several features, including chatting. * The Twitch Desktop App for
Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
and
macOS macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...
is no longer supported. * Twitch's web-based TV and game console apps for PlayStation 3, Xbox 360, Nintendo Switch, and pre-2021 (Tizen-based) Samsung TVs are no longer supported Users can broadcast to Twitch from the following platforms: * Twitch's mobile apps for Android, Fire OS, and iOS * The
free and open-source Free and open-source software (FOSS) is software available under a Software license, license that grants users the right to use, modify, and distribute the software modified or not to everyone free of charge. FOSS is an inclusive umbrella term ...
OBS Studio app for Windows, macOS and
Linux Linux ( ) is a family of open source Unix-like operating systems based on the Linux kernel, an kernel (operating system), operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically package manager, pac ...
* Twitch Studio app for Windows and macOS * Native integration on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S,
NVIDIA Nvidia Corporation ( ) is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Founded in 1993 by Jensen Huang (president and CEO), Chris Malachowsky, and Curti ...
Shield TV Pro, and NVIDIA Shield tablets ** Prior versions of Twitch's app for Xbox One and Series X/S had broadcasting functionality before being replaced by "viewer-only" wrapped web-apps for a single codebase across TVs on November 16, 2022. Twitch said they worked with Microsoft so those consoles could still broadcast to Twitch, though not through the Twitch app, but with native integration. * Twitch released a software development kit for third-party developers integrate Twitch broadcasting into their software. * In-app integration in third-party apps for desktop like OBS, Streamlabs Desktop, Lightstream Studio, Melon, Split Broadcaster, Gamecaster, and NVIDIA GeForce Experience. Broadcasters can also use third party apps for mobile like Omlet Arcade and the Streamlabs App * In-game integration such as Eve Online, PlanetSide 2, some
Call of Duty ''Call of Duty'' is a first-person shooter military video game series and media franchise published by Activision, starting in 2003. The games were first developed by Infinity Ward, then by Treyarch and Sledgehammer Games. Several spin-of ...
games,
Minecraft ''Minecraft'' is a 2011 sandbox game developed and published by the Swedish video game developer Mojang Studios. Originally created by Markus Persson, Markus "Notch" Persson using the Java (programming language), Java programming language, the ...
and War Thunder * In-app integrations in EA's Origin and
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Anno'', '' Assassin's Creed'', ' ...
's Uplay are no longer supported.


Twitch Desktop App and CurseForge

After acquiring
Curse LLC Curse was a gaming company that managed the Video game modding, video game mod host CurseForge, Wiki hosting service, wiki host Gamepedia, and the Curse Network of gaming community websites. The company was headquartered in Huntsville, Alabama, ...
, Twitch Interactive rebranded the Curse app as the Twitch Desktop App in March 2017. It kept features for mod installation and management for supported games via
CurseForge Curse was a gaming company that managed the Video game modding, video game mod host CurseForge, Wiki hosting service, wiki host Gamepedia, and the Curse Network of gaming community websites. The company was headquartered in Huntsville, Alabama, ...
; kept Curse Voice features such as screen sharing, text chat, voice chat, video chat and community server creation; added a dedicated browser for the Twitch website; added Twitch's friends system; and added activity sharing. This update also redesigned the application. The software also served as the client for the former Twitch Game Store. The Curse mobile app was subsequently rebranded as Twitch Messenger which was later shut down. Twitch removed the app's servers, group messaging, voice chat and video chat functionality in February 2019. On June 22, 2020, Twitch Interactive sold CurseForge to Overwolf for an undisclosed sum. On December 2, 2020, mod management functionality was removed from the Twitch Desktop App. The mod management functionality previously found in the Twitch app can since be found in Overwolf's CurseForge app. On March 30, 2022, Twitch announced that it would officially end support for the Twitch Desktop App on April 30, 2022, opting users of the desktop app to use a web browser to interact with Twitch on desktop platforms.


Creator Dashboard

The Creator Dashboard on Twitch is a tool that helps streamers manage and optimize their channels. In 2019, the platform announced a new set of features to make streaming more accessible and interactive. This new Creator Dashboard introduced features such as Stream Manager, Quick Actions, Creator Updates, and Assistant. These features were introduced so that creators could set subscriber goals, analyze engagement trends, and simplify streaming tasks. The Stream Manager allows streamers to view various aspects of their livestream such as their live chat, recent followers and subscribers, and a playback of the stream to see what the viewers are seeing. The Quick Actions panel on the Creator Dashboard allows streamers to perform actions such as running ads, enabling followers-only or emote-only chat, and creating clips. The Creator Updates section is a dedicated space for streamers to learn about important product updates and feature changes. The Assistant section provides creators with resources to help them grow their channel and become an affiliate or partner.


TwitchCon

TwitchCon is a biannual
fan convention A fan convention (also known as a con or fan meeting) is an event in which Fan (person), fans of a particular topic gather to participate and hold programs and other events, and to meet experts, famous personalities, and each other. Some also inc ...
devoted to Twitch and the culture of video game streaming. The inaugural event was held at the
Moscone Center The George R. Moscone Convention Center (), popularly known as the Moscone Center, is the largest convention and exhibition complex in San Francisco, California, United States. The complex consists of three main halls spread out across three bl ...
in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
from September 25 to 26, 2015. Since its inception TwitchCon has been an annual event. The second TwitchCon was held in
San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
at the San Diego Convention Center from September 30 to October 2, 2016. The third annual TwitchCon was held in
Long Beach Long Beach is a coastal city in southeastern Los Angeles County, California, United States. It is the list of United States cities by population, 44th-most populous city in the United States, with a population of 451,307 as of 2022. A charter ci ...
at the Long Beach Convention and Entertainment Center from October 20 to 22, 2017. The fourth annual TwitchCon was held at the San Jose McEnery Convention Center in
San Jose, California San Jose, officially the City of San José ( ; ), is a cultural, commercial, and political center within Silicon Valley and the San Francisco Bay Area. With a city population of 997,368 and a metropolitan area population of 1.95 million, it is ...
, from October 26 to 28, 2018. In 2019, Twitchcon expanded overseas and hosted their first ever European event in Berlin in April 2019, alongside a North American event later in November 2019 in San Diego. TwitchCon had planned to host an event in Amsterdam in May 2020, but this was cancelled due to the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
. Another TwitchCon event was planned in San Diego in September 2020, but was also cancelled due to COVID-19.


See also

*
List of social networking services A social networking service is an online platform that people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections. This is a li ...
*
Kick A kick is a physical strike using the leg, in unison usually with an area of the knee or lower using the foot, heel, tibia (shin), ball of the foot, blade of the foot, toes or knee (the latter is also known as a knee strike). This type of ...
, a similar livestreaming service


References


External links

*
Official about page
* {{Amazon.com 2011 establishments in California 2014 mergers and acquisitions Amazon (company) acquisitions American companies established in 2011 Android (operating system) software Entertainment companies based in California Entertainment companies established in 2011 Internet properties established in 2011 Mass media companies established in 2011 Software companies based in the San Francisco Bay Area Software companies established in 2011 Software companies of the United States TvOS software Video game culture Video game streaming services Video hosting Video on demand services