Hip-hop or hip hop (originally disco rap) is a popular music
genre
Genre () is any style or form of communication in any mode (written, spoken, digital, artistic, etc.) with socially agreed-upon conventions developed over time. In popular usage, it normally describes a category of literature, music, or other fo ...
that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip-hop includes rapping often enough that the terms can be used synonymously. However, "hip-hop" more properly denotes an entire subculture. Other key markers of the genre are the disc jockey, turntablism, scratching, beatboxing, and instrumental tracks. Cultural interchange has always been central to the hip-hop genre. It simultaneously borrows from its social environment while commenting on it.
The hip-hop genre and culture emerged from block parties in ethnic minority neighborhoods of New York City, particularly Bronx. DJs began expanding the instrumental breaks of popular records when they noticed how excited it would make the crowds. The extended instrumental breaks provided a platform for break dancers and rappers. These breakbeats enabled the subsequent evolution of the hip-hop style. Many of the records used were disco due to its popularity at the time.
This disco-inflected music is known as old-school hip-hop. The genre became more stylistically diverse in the 1980s as electro music started to inform new-school hip-hop. The transition between the mid-1980s and 1990s became known as hip-hop's Golden age as the genre started to earn wide critical acclaim and generate massive sales.
The popularity of hip-hop music expanded throughout the late 1990s and into the 21st century, where it became a worldwide phenomenon. Most countries have local variations on the style. By 2017, hip-hop had become the bestselling genre of popular music.
Etymology
"Hip-hop" has been in use since the 17th century to mean a succession of hops. In George Villiers' 1671 play '' The Rehearsal'', Prince Volscius exits a scene awkwardly with one boot on and the other off. The director of the scene exclaims, "to go off hip hop, hip hop, upon this occasion, is a thousand times better than any conclusion in the world".
A common variation on "hip hop" is "hippity hop", which was in wide usage by the 19th century. It appears in works like a poem from 1882 where four children sing, "Hippity hop to the candy Shop!" It was a common refrain in skipping games.
Many
dance
Dance is an The arts, art form, consisting of sequences of body movements with aesthetic and often Symbol, symbolic value, either improvised or purposefully selected. Dance can be categorized and described by its choreography, by its repertoir ...
steps include a hop. By the 18th century, "hop" began to be used interchangeably with "dance" as both a noun and a verb.
;Usage
An early usage of "hip hop" in recorded popular music is found in The Dovells' 1963 dance song " You Can't Sit Down", "...you gotta slop, bop, flip flop, hip hop, never stop". A decade later, Discodisc jockeys would pepper their sets with exhortations to the crowd, which is why the emerging style was originally known as "disco rap". One of DJ Hollywood's chants was "hip hop de hippy hop the body rock". Lovebug Starsky recalls originating the phrase when he messed up the change between records, "I picked up the mic and just started saying 'a hip hop, hip hop, de hibbyhibbyhibbyhibby hop'". He was claiming credit for inventing the name by 1979.
In another version of Starsky's tale, he coined "hip-hop" with Keef Cowboy from
Grandmaster Flash and the Furious Five
Grandmaster Flash and the Furious Five were an American hip hop music, hip hop group formed in the South Bronx of New York City in 1978. The group's members were Grandmaster Flash, Kidd Creole (not to be confused with Kid Creole), Keef Cowboy, ...
as they traded jibes at a friend who was going into the Army. Kidd Creole recalls the scene without Lovebug present, "Cowboy was on the mic playin around doing that Army cadence: Hip/Hop/Hip/Hop...Disco was king at the time, and the Disco crowd referred to us as those 'Hip Hoppers', but they used it as a derogatory term. But Cowboy was the first one I heard do that to music, as part of his crowd response."
The phrase was in common usage by the time The Sugarhill Gang recorded " Rapper's Delight" in 1979. The chorus begins, "I said a hip-hop, the hippie, the hippie/To the hip, hip-hop and you don't stop the rockin'".
By the early 1980s, hip-hop's definition had expanded into "the all inclusive tag for the rapping, breaking, graffiti-writing, crew fashion wearing street sub-culture". Afrika Bambaataa was instrumental in turning the term into a positive force through his Universal Zulu Nation. The VIBE History of Hip-Hop '. Edited by Alan Light. Three Rivers Press, 1999. Their
social movement
A social movement is either a loosely or carefully organized effort by a large group of people to achieve a particular goal, typically a Social issue, social or Political movement, political one. This may be to carry out a social change, or to re ...
was anti-drug and anti-violence.Hager, Steven. Hip Hop: The Illustrated History of Break Dancing, Rap Music, and Graffiti '. St Martins Press, 1984.
As rappers began to dominate hip-hop, the terms became synonymous. However, hip-hop's definition has always applied to its entire culture.Tate, Greg, Light, Alan, Ray, Michael. Hip-hop , ''
Encyclopædia Britannica
The is a general knowledge, general-knowledge English-language encyclopaedia. It has been published by Encyclopædia Britannica, Inc. since 1768, although the company has changed ownership seven times. The 2010 version of the 15th edition, ...
''. Apr 14, 2025 Its four principal elements include rapping, DJing, breakdancing, and graffiti art.Chang, Jeff. Can't Stop Won't Stop: A History of the Hip Hop Generation '. St. Martin's Press, 2005. Knowledge is sometimes described as a fifth element, underscoring its role in shaping the values and promoting empowerment and consciousness-raising through music.
KRS-One identified additional elements: self-expression, street fashion, street language, street knowledge, and street entrepreneurialism. He also recognized girls' Double Dutch jump rope as a key stylistic component of breakdancing.
In addition to borrowing from the culture, hip-hop simultaneously comments on it. From its roots in the Bronx to its current global reach, hip-hop has served as a voice for the disenfranchised, shedding light on issues such as racial inequality, poverty, and police brutality.
Historical background
Hip-hop's initial medium was the turntable. Vinyl records were the primary source for DJs who reworked songs into new material for dancing. The process echoed the appropriation of styles that created
jazz
Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...
decades earlier. The genres hip-hop initially assimilated were wide-ranging, but its primary sources were disco and funk records.
Nowhere was this cross-pollination of musics better typified than in the
Caribbean
The Caribbean ( , ; ; ; ) is a region in the middle of the Americas centered around the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean, mostly overlapping with the West Indies. Bordered by North America to the north, Central America ...
island of
Jamaica
Jamaica is an island country in the Caribbean Sea and the West Indies. At , it is the third-largest island—after Cuba and Hispaniola—of the Greater Antilles and the Caribbean. Jamaica lies about south of Cuba, west of Hispaniola (the is ...
Miami
Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
, Florida, were audible. In the late 1950s, the U.S. stations played much more invigorating rhythm and blues music than the staid BBC which was syndicated by the island's only radio channel, Jamaica Broadcasting Corporation. American DJs like Jocko Henderson and Jockey Jack introduced R&B records and jive talking to the island. Local DJs soon began setting up sound systems for outdoor parties.Brewster, Bill and Frank Broughton. Last Night a DJ Saved My Life '. Headline, 1999. A vibrant music scene emerged. The jive of American DJs transmuted into toasts in
Jamaican Patois
Jamaican Patois (; locally rendered Patwah and called Jamaican Creole by linguists) is an English-based creole language with influences from West African, Arawak, Spanish and other languages, spoken primarily in Jamaica and among the Jamaican ...
Memphis, Tennessee
Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...
. D.J's like Chicago's Al Benson ( WJJD), Austin's Doctor Hep Cat (KVET), and Atlanta's Jockey Jack ( WERD) spoke the same rhyming, cadence-laden rap style. They might introduce a great musician like, "Here is a guy that will move you in from the outskirts of town because he breathes natural gas...so droop to listening to a real gone cat whose loaded his knowledge box in the house of the righteous, and can lo blow." Many white DJ's like John R Richbourg on Nashville's WLAC emulated the southern 'mushmouth' and jive talk, and switched out swing music for blues and
bebop
Bebop or bop is a style of jazz developed in the early to mid-1940s in the United States. The style features compositions characterized by a fast tempo (usually exceeding 200 bpm), complex chord progressions with rapid chord changes and numerou ...
. The jive-talking rappers of 1950s radio inspired musical comedians like
Rudy Ray Moore
Rudolph Frank Moore (March 17, 1927October 19, 2008), known as Rudy Ray Moore, was an American comedian, singer, actor, and film producer.Pigmeat Markham, and Blowfly, along with soul singer
James Brown
James Joseph Brown (May 3, 1933 – December 25, 2006) was an American singer, songwriter, dancer, musician, and record producer. The central progenitor of funk music and a major figure of 20th-century music, he is referred to by Honorific nick ...
. They have been called "godfathers" of hip-hop music.
The rhythmic speech of rap is an ancient practice, first codified by the
Greeks
Greeks or Hellenes (; , ) are an ethnic group and nation native to Greece, Greek Cypriots, Cyprus, Greeks in Albania, southern Albania, Greeks in Turkey#History, Anatolia, parts of Greeks in Italy, Italy and Egyptian Greeks, Egypt, and to a l ...
. In 20th-century Western music, it was a widely used practice in everything from sprechstimme to the talking blues. The roots of rapping in African-American music are easily traced to the griots in West African culture. Bo Diddley made several influential talking records, and the gospel group The Jubalaires' 1946 song "Noah" is frequently seen as a forerunner of rap. Other notable talking records were Muhammad Ali's '' I Am the Greatest'' (1963) and Pigmeat Markham's " Here Comes the Judge" (1968). Ali's patter was an enormous influence on hip-hop. He was known as a "rhyming trickster" due to the funky delivery of his boasts, trash talk, and indelible phrases. Many of his monologues were freestyle improvisations which would become a vital skill Old-school hip-hop rappers.
In New York City, spoken-word poetry by artists like The Last Poets, Jalal Mansur Nuriddin, and Gil Scott-Heron had a significant impact on the post-civil rights era. They helped establish the cultural environment in which hip-hop music was created.
During these proto-rap years in America, Jamaican music regularly featured talking records like U-Roy and Peter Tosh's "Righteous Ruler" and King Stitt's "Fire Corner" in 1969. Jamaican DJs were also heavily remixing recorded music to generate new sounds. Duke Reid would preside over his sound system, tweaking knobs until the record he was playing became unrecognizable. In the studio, artists like King Tubby would strip the vocals out of records to create a new version. The public appetite for these remixes became so strong that singles were released with the original on one side and the " version" on the other. The eclectic stew of production techniques came to be known as
dub music
Dub is a musical style that grew out of reggae in the late 1960s and early 1970s. It is commonly considered a subgenre of reggae, though it has developed to extend beyond that style.Dub: soundscapes and shattered songs in Jamaican reggae, p.&nb ...
, and it is the strongest artistic precedent for hip-hop.
Birth of hip-hop
Breaking
By the 1970s,
The Bronx
The Bronx ( ) is the northernmost of the five Boroughs of New York City, boroughs of New York City, coextensive with Bronx County, in the U.S. state of New York (state), New York. It shares a land border with Westchester County, New York, West ...
Caribbean
The Caribbean ( , ; ; ; ) is a region in the middle of the Americas centered around the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean, mostly overlapping with the West Indies. Bordered by North America to the north, Central America ...
residents in the southern half of the borough. This massive, multi-ethnic, working class community is where hip-hop was born. The traditions of these ethnicities all informed the emerging genre. As all music does, hip-hop reflected the social, economic, and political realities of its creators, who were sometimes disenfranchised and marginalized.
The dominant genre of the time was disco. Even black radio stations were playing hit disco records as they targeted larger suburban audiences. The way Europe stripped the blackness out of funk and disco and streamlined it became a target for parody in the black community. George Clinton mercilessly lampooned it as "The Placebo Syndrome" in his P-Funk mythology.George, Nelson. ''The Death of Rhythm & Blues''. Plume, 1988. Even though disco birthed hip-hop, much of the genre's early spirit was a rebellion against its parent. Hip-hop first had to inherit the rich trove of studio and DJ techniques that disco innovated.
It became trendy for dancers to use the instrumental break in a song to show off their best moves. Some would even forego dancing until the break in a record came on. The practice became known as "breakdancing", and it increased demand for breaks that DJs would soon supply. These dancers became known as "B-birls" and "-boys". "B" could be short for "break", "beat", "battle", or "Bronx" depending on who was using it.
One of the most popular clubs was the Plaza Tunnel in the basement of the Concourse Plaza Hotel where DJ John Brown held sway. To keep people moving, he would mix a wide range of records like Jimmy Castor Bunch's " It's Just Begun", The Isley Brothers' "Get Into Something", Earth, Wind & Fire's "Moment of Truth", Rare Earth's " Get Ready", Redbone's "Maggie", and Chicago's " I'm a Man".
Breakdancers prized originality. They created signature moves that other breakers would only imitate in order to outdo them. The emphasis on creativity extended to DJs who would battle each other. They would even replicate the Jamaican practice of removing record labels to keep their breaks a secret from other DJs. Many early hip-hop DJs were immigrants from the Caribbean. The techniques they used to generate new material from existing vinyl records was familiar to Jamaican
dub music
Dub is a musical style that grew out of reggae in the late 1960s and early 1970s. It is commonly considered a subgenre of reggae, though it has developed to extend beyond that style.Dub: soundscapes and shattered songs in Jamaican reggae, p.&nb ...
.Davis, Stephen. Reggae Bloodlines: In Search of the Music and Culture of Jamaica '. Da Capo Press, 1992. Hip-hop began to develop its own moral code that prized truth and ingenuity over limpid mimicry.KRS-One. ''The Gospel of Hip Hop: First Instrument''. Powerhouse Books, 2009.
DJs found certain breaks to be extremely popular from records like Baby Huey's "Listen To Me",
James Brown
James Joseph Brown (May 3, 1933 – December 25, 2006) was an American singer, songwriter, dancer, musician, and record producer. The central progenitor of funk music and a major figure of 20th-century music, he is referred to by Honorific nick ...
's " Give It Up or Turnit a Loose", Dennis Coffey's "Son of Scorpio", Cymande's " Bra", Dynamic Corvettes' "Funky Music Is the Thing", Jeannie Reynolds' "Fruit Song", as well as the Incredible Bongo Band's " Apache" and " Bongo Rock". DJ Kool Herc figured out a way to prolong these breaks by crossfading between two copies of the same record. Herc's initial claim to fame was his sound system which featured a McIntosh Laboratory amplifier and two columns of Shure speakers. He dubbed it "The Herculords", and it earned him a massive following.
His method of playing breaks was extremely crude, however. Herc would just estimate where the break was as he tried to extend it. Often, he would have to talk over the transition as the breaks did not match up. It was DJs like Grand Wizzard Theodore, Jazzy Jay, and Grandmaster Flash who perfected the trick. They developed a technique known as needle dropping by precisely cuing up the breaks in headphones in order to create a perfect transition between the two phonographs. As the first break finished, they would crossfade to the second turntable which was cued up at the beginning of the break. While the second record played, they would spin the first record backwards to the beginning of the break and crossfade into it when the second break was over. This method allowed a break to be prolonged indefinitely. These extended breaks became known as a " breakbeat". When a playing record is reversed, the sound is distorted. The effect became trendy and eventually evolved into the hip-hop technique known as " scratching".
Block parties
Outside of the dance clubs, the biggest incubator of hip-hop was the block party. DJs would hook their sound systems up to the street lights. One prominent host of these parties in the early 1970s was Disco King Mario. As a leader of the Black Spades from the Bronxdale Houses, Mario relied on the gang to protect his events.
Kool Herc first began extending breaks at a back-to-schoolrent party his sister Cindy Campbell hosted in the recreation room of their building at 1520 Sedgwick Avenue on the southwest side of the Bronx. The date of the party, August 11, 1973, has been aggressively marketed as the "Birth of Hip-Hop". The Campbells emigrated from Jamaica when Herc was 12. Initially, Herc denied any connection between the Jamaican music scene and his work. Later in life, he embraced the parallels.Aprahamian, Serouj "Midus". ''The Birth of Breaking: Hip-Hop History from the Floor Up''. Bloomsbury Academic & Professional, 2023.
Kool Herc's style attracted a following that outgrew the rec room, and he joined the thriving block party scene. These parties were an outlet for teenagers, where "instead of getting into trouble on the streets, teens now had a place to expend their pent-up energy." Tony Tone, a member of the Cold Crush Brothers, stated that "hip hop saved a lot of lives". For inner-city youth, participating in hip-hop culture became a way of dealing with the hardships of life as minorities within America, and an outlet to deal with the risk of violence and the rise of gang culture. MC Kid Lucky mentions that "people used to break-dance against each other instead of fighting".
A typical hip-hop event was a triple bill featuring the DJ, MC, and breakdancers. Graffiti artists would decorate the stage and design flyers and posters. Much of the graffiti, rapping, and b-boying at these parties were artistic variations on the one-upmanship of street gangs. Sensing that gang members' often violent urges could be turned into creative ones, Afrika Bambaataa founded the Zulu Nation, a loose confederation of street-dance crews, graffiti artists, and rap musicians. Rock Steady Crew were a group of breakdancers which included members from
Puerto Rico
; abbreviated PR), officially the Commonwealth of Puerto Rico, is a Government of Puerto Rico, self-governing Caribbean Geography of Puerto Rico, archipelago and island organized as an Territories of the United States, unincorporated territo ...
.
During the New York City blackout of 1977, DJ equipment was heavily looted due to the popularity of the emerging genre. Kool Herc recalls, "The next day there were a thousand new D.J.'s."
By 1978, '' Billboard'' magazine was taking notice of the popularity of "B-beats" in the Bronx.Ford Jr., Robert. B-Beats Bombarding Bronx , '' Billboard''. July 1, 1978. 6.Neal, Mark Anthony. ''That's the Joint! The Hip-hop Studies Reader''. Routledge, 2004.
Rapping
Hip-Hop evolved without rap as a requirement of the genre, but the two terms became functionally synonymous. Hip-hop DJs continued the disco DJ practice of intermittently rapping with the crowd. As their duties became more complex, a Master of ceremonies (MC) was often present to introduce the DJ and hype the crowd.
Kool Herc found Jamaican toasts did not resonate with dancers. He and Coke La Rock developed an influential rapping style over their funk breaks. MCs relied on call and response chants and eventually developed more sophisticated routines. As with other practitioners of hip-hop, MCs strove to set themselves apart with their creativity and competitiveness.
Just as many of the best breakdancers were women, the birth of hip-hop included female rappers like the Funky 4 + 1's MC Sha-Rock. Sugar Hill Records signed The Sequence, a trio that included Angie Stone. Their single " Funk You Up" was the first hip-hop hit by an all-female group.
Often these were collaborations between former gangs, such as Afrikaa Bambaataa's Universal Zulu Nation—now an international organization. Melle Mel, a rapper with the Furious Five is often credited with being the first rap lyricist to call himself an "MC".
Although there were some early MCs that recorded solo projects of note, such as DJ Hollywood, Kurtis Blow, and Spoonie Gee, the frequency of solo artists did not increase until later with the rise of soloists with stage presence and drama, such as LL Cool J. Most early hip-hop was dominated by groups where collaboration between the members was integral to the show. The first hip-hop artist to appear on national television were the group Funky 4 + 1, who appeared on ''
Saturday Night Live
''Saturday Night Live'' (''SNL'') is an American Late night television in the United States, late-night live television, live sketch comedy variety show created by Lorne Michaels and developed by Michaels and Dick Ebersol that airs on NBC. The ...
'' in 1981.
Recordings
Hip-hop was a live music genre for its first several years. By 1977, bootleg tapes made from the soundboards of hip-hop DJs were being circulated beyond New York City. The first dub recording, also known as a "mixed plate", was released by DJ Disco Wiz and Grandmaster Caz.
In March 1979, Fatback Band released "You're My Candy Sweet" as a single. The B-side was called " King Tim III (Personality Jock)", and it is generally considered the first commercially released rap song.
Three months later, Chic released " Good Times". It became a #1 single on August 18. The track quickly became a favorite for rappers. As it climbed the pop charts on August 2, Sylvia Robinson, the singer and owner of Sugar Hill Records, hired a band to recreate "Good Times" in the studio. Looking to cash in on the hip-hop trend, Robinson assembled The Sugarhill Gang to rap over the instrumental. They recycled phrases from other rappers like The Cold Crush Brothers.Toop, David. The Rap Attack: African Jive to New York Hip Hop '. Boston: South End Press, 1984. It was a
Top 40
In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
single, and what had become passé in the Bronx exploded in popularity around the country. The arrival of mainstream hip-hop recordings has been described as "The First Death of Hip-Hop".
One of the composers of "Good Times", Nile Rodgers had been exposed to hip-hop in 1978 when Debbie Harry and
Chris Stein
Christopher Stein (born January 5, 1950) is an American musician and songwriter known as the co-founder and guitarist of the new wave band Blondie. He is also a producer and performer for the classic soundtrack of the hip hop film '' Wild St ...
from Blondie took him to a show. Rodgers and his co-writer Bernard Edwards sued Sugar Hill Records for copyright infringement and won songwriting credit on "Rapper's Delight".
In 1971, one city councilman had dubbed
Philadelphia
Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
"The Graffiti Capital of the World". It was one of the first hip-hop centers outside of New York, and by 1979, hip-hop recordings such as Jocko Henderson's "Rhythm Talk" and Lady B's "To the Beat, Y'all" were emerging from the city.
Mercury Records was the first major label to sign a rapper. In 1979, they released Kurtis Blow's "Christmas Rappin'" which sold 400,000 copies. The song peaked at #30 on the UK charts on December 15 that year and went on to become a holiday classic.
1980s: The end of old-school
The period from 1973 to 1983 is referred to as "old-school hip-hop". The genre exploded in popularity. Kurtis Blow's " The Breaks" (1980) was the first hip-hop single certified gold.''The Anthology of Rap''. Edited by Adam Bradley, and Andrew DuBois.
Yale University Press
Yale University Press is the university press of Yale University. It was founded in 1908 by George Parmly Day and Clarence Day, grandsons of Benjamin Day, and became a department of Yale University in 1961, but it remains financially and ope ...
, 2010. 24.As hip-hop became mainstream, it also grew vastly eclectic. Part of this evolution was enabled by technology. The 1980s saw the miniaturization of recording technology, making samplers, synthesizers, and drum machines affordable. Devices like the Akai MPC 2000, Linn 9000, and Roland TR-808 drum machine became beloved tools for hip-hop creators.
In 1980, the Roland Corporation launched the TR-808 Rhythm Composer. It was one of the earliest programmable drum machines, with which users could create their own rhythms rather than having to use preset patterns. Though it was a commercial failure, over the course of the decade the 808 attracted a cult following among underground musicians for its affordability on the used market, ease of use, and idiosyncratic sounds, particularly its deep, "booming" bass drum. Popularized by hits like Marvin Gaye's " Sexual Healing", it became a cornerstone of the emerging electronic, dance, and hip-hop genres. The 808 was eventually used on more hit records than any other drum machine. Its popularity with hip-hop in particular has made it one of the most influential inventions in popular music, comparable to the Fender Stratocaster's influence on rock.
Diversification of styles
Grandmaster Flash's " The Adventures of Grandmaster Flash on the Wheels of Steel" (1981) typified the diversification of hip-hop in the new decade. The single consists entirely of sampled tracks. Hip-hop and electronic dance music were fused in songs like Afrika Bambaataa & Soulsonic Force's " Planet Rock" (1982). Bambaataa was inspired by Ryuichi Sakamoto's "Riot in Lagos". He incorporated elements from Kraftwerk's " Trans-Europe Express" and "Numbers". "Planet Rock" helped spawn electro music, which included songs like Planet Patrol's "Play at Your Own Risk" (1982), and C Bank's "One More Shot" (1982). This fusion would often overlap with Afrofuturism in songs like " Nunk" and " Light Years Away" by Warp 9.Toop, David. ''Rap Attack 3: African Rap to Global Hip Hop''. Serpent's Tail, 2000. 146ff. Electro helped spread hip-hop beyond America, when UK DJs like Greg Wilson started spinning records like "Planet Rock", Extra T's "ET Boogie", and Man Parrish's "Hip Hop, Be Bop (Don't Stop)".
As rap matured, metaphorical lyrics about a wider range of subjects moved the style beyond the boasts and chants of old school. The influential single " The Message" (1982) by
Grandmaster Flash and the Furious Five
Grandmaster Flash and the Furious Five were an American hip hop music, hip hop group formed in the South Bronx of New York City in 1978. The group's members were Grandmaster Flash, Kidd Creole (not to be confused with Kid Creole), Keef Cowboy, ...
, with its focus on the misery in housing projects, was a pioneering force for politically conscious rap. Hip-hop continued in the tradition of rock and roll by outraging conservatives who feared romanticizing violence and law-breaking.
Independent record labels like Tommy Boy, Prism Records and Profile Records became successful in the early 1980s, releasing records at a furious pace in response to the demand generated by local radio stations and club DJs. Producers like Arthur Baker, John Robie, Lotti Golden and Richard Scher pushed the genre in new directions. Some rappers eventually became mainstream pop performers. The 1981 songs " Rapture" by Blondie and " Christmas Wrapping" by the new wave band the Waitresses were among the first pop songs to use rap.
Breakdancing remained the vanguard of hip-hop worldwide. Breakdance crews like Black Noise and Prophets of Da City in South Africa helped spread the genre.''Hip Hop Africa: New African Music in a Globalizing World''. Edited by Eric Charry. Indiana University Press, 2012. They recognized the connections in the African diaspora between practices like breakdancing and
capoeira
Capoeira () is an Afro-Brazilian martial art and game that includes elements of dance, acrobatics, capoeira music, music, and spirituality.
It likely originated from enslaved Mbundu people, of the Kingdom of Ndongo, in present-day Angola. The ...
. Musician and presenter Sidney became France's first black TV presenter with his 1984 show '' H.I.P. H.O.P.'' on TF1. Radio Nova helped launch other French hip-hop stars including Dee Nasty. Along with his radio show, his ''Rapattitude'' compilations and 1984 album ''Paname City Rappin popularized hip-hop in the country.
Hip-hop reached Japan by 1982 when DJs Hiroshi Fujiwara started playing it in dance clubs.
New school
The second wave of hip-hop began around 1983–4 and became known as new school. The taunting and boasting of old-school hip-hop got more aggressive in the 1980s. New York artists like Run-DMC and LL Cool J typified new school.
Drum machine minimalism was typical for the new school, a stark opposition to old school's funk and disco breaks. New-school artists also made shorter, radio-friendly songs and more cohesive LP albums that became fixtures of mainstream music. Run-DMC's third album '' Raising Hell'' was the first in the genre to be certified platinum on July 15, 1986. It also featured the massive hit collaboration with
Aerosmith
Aerosmith is an American Rock music, rock band formed in Boston in 1970. The group consists of lead vocalist Steven Tyler, bassist Tom Hamilton (musician), Tom Hamilton, drummer Joey Kramer, and guitarists Joe Perry (musician), Joe Perry and B ...
on " Walk This Way". The same year, rap notched its first No. 1 album with
Beastie Boys
The Beastie Boys were an American Hip-hop, hip hop and Rap rock, rap rock group formed in New York City in 1979. They were composed of Ad-Rock, Adam "Ad-Rock" Horovitz (vocals, guitar), Adam Yauch, Adam "MCA" Yauch (vocals, bass), and Mike D, ...
' '' Licensed to Ill''.
Rap was getting so marketable that it was being used in national advertising. Sprite hired Kurtis Blow to appear in one of their commercials in 1986. Other soft drink companies would soon follow.
New school rappers often established themselves by simultaneously honoring and battling their old school forbearers. LL Cool J relished sparring with Kool Moe Dee. The feud boosted sales for both artists. The cover of Kool Moe Dee's 1987 album, '' How Ya Like Me Now'', featured LL Cool J's Kangol hat under the wheel of Moe Dee's Jeep Wrangler. LL's response was the vicious B-side " Jack the Ripper".
Samplers like the AKAI S900 and E-mu SP-1200 empowered creativity through greater processing power. Breakbeats were no longer reliant on a DJ and two turntables. They could be made in seconds with a sampler.Marley Marl used samples in combination with drum machines to create more variegated grooves.Cypress Hill was formed in 1988 in the suburb of South Gate outside Los Angeles. Brothers Senen Reyes and Ulpiano Sergio ( Mellow Man Ace) moved from Havana, Cuba to South Gate with their family in 1971. They teamed up with Lawrence Muggerud ( DJ Muggs) and Louis Freese ( B-Real), a Mexican/Cuban-American native of Los Angeles. After the departure of "Ace" to begin his solo career, the group adopted the name of Cypress Hill named after a street running through a neighborhood nearby in South Los Angeles. In 1989, 19-year-old Queen Latifah released her debut album '' All Hail the Queen''.
That same year, the National Academy of Recording Arts & Sciences decided to create a Grammy Award for Best Rap Performance. The inaugural statue was given in 1989 to DJ Jazzy Jeff & the Fresh Prince for " Parents Just Don't Understand".
Golden age
The period after hip-hop became mainstream in 1986 until the middle of the 1990s is considered its "golden age".Duinker, Ben, and Denis Martin. In Search of the Golden Age Hip-Hop Sound (1986–1996) . ''Empirical Musicology Review'', vol. 12, no. 1-2, September 2017. 80-100. The era is marked by increased diversity and innovation and the vast expansion of hip-hop's influence. ''
Rolling Stone
''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason.
The magazine was first known fo ...
'' described the fecund era as one where "it seemed that every new single reinvented the genre".
There were strong themes of Afrocentrism and political militancy in golden age hip-hop lyrics. The music was experimental and the sampling drew on eclectic sources. There was often a strong jazz influence in the music. Notable golden age artists include
Public Enemy
Public Enemy is an American Hip-hop, hip hop group formed in Roosevelt, New York, in 1985 by Chuck D and Flavor Flav. The group rose to prominence for their political messages including subjects such as Racism in the United States, American r ...
Gangsta rap is a subgenre of hip-hop that reflects the violent environment of inner-city American black youths. Gangsta rap commingled stories of crime and street life with political and social commentary. In 1985, Schoolly D released " P.S.K. What Does It Mean?", which is often regarded as the first gangsta rap song. His lyrics reflected the street vernacular, including the word " nigga". Ice-T's "jaw dropped" when he first heard the song, and it inspired his 1986 track " 6 in the Mornin'". Boogie Down Productions '' Criminal Minded'' (1987) set a precedent by featuring guns on its cover. On their 1988 follow-up '' By All Means Necessary'', KRS-One is holding an uzi, but the album also sees the emergence of his anti-violence persona "The Teacher".
N.W.A is the group most frequently associated with gangsta rap. Their lyrics were incessantly profane and more violent, sexually explicit, and openly confrontational than their peers. These lyrics were placed over rough, rock guitar-driven beats, contributing to the music's hard-edged feel. Their blockbuster 1989 album '' Straight Outta Compton'' established
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
as a legitimate rival to hip-hop's capital New York City. It also sparked the first major controversy regarding hip-hop lyrics, largely due to the song " Fuck tha Police".
FBI
The Federal Bureau of Investigation (FBI) is the domestic Intelligence agency, intelligence and Security agency, security service of the United States and Federal law enforcement in the United States, its principal federal law enforcement ag ...
Assistant Director Milt Ahlerich wrote a letter to Priority Records lamenting the album's "discouraging and degrading" impact on law enforcement.
Ice-T encountered censorship even during his live performances, much like Jim Morrison. In reaction to Parents Music Resource Center's new " Parental Advisory" stickers, he rapped, "that sticker makes 'em sell gold." His 1992 heavy metal song " Cop Killer" prompted so much backlash that Time Warner Music balked at releasing his next hip-hop album '' Home Invasion''.
Both Presidents
George H. W. Bush
George Herbert Walker BushBefore the outcome of the 2000 United States presidential election, he was usually referred to simply as "George Bush" but became more commonly known as "George H. W. Bush", "Bush Senior," "Bush 41," and even "Bush th ...
and
Bill Clinton
William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
criticized gangsta rap. Sister Souljah argued, "The reason why rap is under attack is because it exposes all the contradictions of American culture ...What started out as an underground art form has become a vehicle to expose a lot of critical issues that are not usually discussed in...a political system that never intends to deal with inner city urban chaos".
Mainstream breakthrough
1990 was "the year that rap exploded".
Public Enemy
Public Enemy is an American Hip-hop, hip hop group formed in Roosevelt, New York, in 1985 by Chuck D and Flavor Flav. The group rose to prominence for their political messages including subjects such as Racism in the United States, American r ...
Los Angeles Times
The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
Los Angeles Times
The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
''. February 4, 1990. ''
Time
Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' concurred, "Rap is the rock 'n' roll of the day. Rock 'n' roll was about attitude, rebellion, a big beat, sex and, sometimes, social comment." Rap had the best-selling single of the previous year, Tone Lōc's " Wild Thing". By February 1990, nearly a third of the songs on the '' Billboard'' Hot 100 were hip-hop.
MC Hammer's third album, '' Please Hammer, Don't Hurt 'Em'', was a monster smash. It hit #1 on the album chart. Its lead single, " U Can't Touch This", became a global phenomenon after it was released in May 1990. It reached the Top Ten in the U.S. and #1 in several countries. MC Hammer was one of the first rappers to become a household name. ''Please Hammer, Don't Hurt 'Em'' was the first hip-hop album certified
diamond
Diamond is a Allotropes of carbon, solid form of the element carbon with its atoms arranged in a crystal structure called diamond cubic. Diamond is tasteless, odourless, strong, brittle solid, colourless in pure form, a poor conductor of e ...
by the RIAA for sales of over ten million. By 1996, it sold 18 million units. In November, Vanilla Ice's " Ice Ice Baby" became the first hip-hop single to hit #1 on the ''Billboard'' charts.
Dr. Dre's '' The Chronic'' was released in 1992, establishing the G-funk style and going triple platinum.Snoop Dogg's 1993 album '' Doggystyle'' helped the subgenre continue to dominate the charts, but black radio stations kept hip-hop at a distance. Russell Simmons felt, "Black radio hated rap from the start and there's still a lot of resistance to it".
Despite the lack of support from some black radio stations, hip-hop became a best-selling music genre in the mid-1990s and the top selling music genre by 1999 with 81 million CDs sold. By the late 1990s hip-hop was artistically dominated by the
Wu-Tang Clan
Wu-Tang Clan is an American hip hop collective formed in Staten Island, New York City, in 1992. Its members include RZA, GZA, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, Masta Killa, and, until his death in 2004, O ...
, Diddy and the Fugees. The Beastie Boys continued their success throughout the decade crossing color lines and gaining respect from many different artists. Record labels based out of
Atlanta
Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
New Orleans
New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
also gained fame for their local scenes. The midwest rap scene was known for fast vocal styles from artists such as Bone Thugs-n-Harmony, Tech N9ne, and Twista.
Southern rap became popular in the early 1990s. The first Southern rappers to gain national attention were the Geto Boys out of Houston, Texas. Southern rap's roots can be traced to the success of Geto Boy's early albums. The group's strongest member was Scarface who later went solo.
Atlanta hip hop artists were key in further expanding rap music and bringing southern hip-hop into the mainstream. Releases such as Arrested Development's '' 3 Years, 5 Months and 2 Days in the Life Of...'' (1992), Goodie Mob's '' Soul Food'' (1995), and Outkast's '' ATLiens'' (1996) were all critically acclaimed. When Outkast won the Best New Rap Group at the 1995 Source Awards, it signaled a power shift in Atlanta's direction.
During the golden age, elements of hip-hop continued to be assimilated into other genres of popular music. The first waves of rap rock, rapcore, and rap metal went mainstream. Run-DMC, the Beastie Boys, and Rage Against the Machine were among the most well-known bands in these fields. In Hawaii, bands like Sudden Rush created the na mele paleoleo style which fused hip-hop with
Hawaiian language
Hawaiian (', ) is a critically endangered Polynesian language of the Austronesian language family, originating in and native to the Hawaiian Islands. It is the native language of the Hawaiian people. Hawaiian, along with English, is an offi ...
Wu-Tang Clan
Wu-Tang Clan is an American hip hop collective formed in Staten Island, New York City, in 1992. Its members include RZA, GZA, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, Masta Killa, and, until his death in 2004, O ...
's '' Enter the Wu-Tang (36 Chambers)'' pioneered a hardcore rap response to the west coast's gangsta.
New York hip-hop experienced a renaissance the following year with the release of two landmark albums: Nas' '' Illmatic'' and Notorious B.I.G.'s '' Ready to Die''. The 10-member Wu-Tang Clan also started creating a hip-hop universe of solo albums that served as advertisements for each other. Some of the standout titles were
Raekwon
Corey Woods (born January 12, 1970), better known by his stage name Raekwon ( ), is an American rapper. He rose to prominence as a founding member of the hip-hop group Wu-Tang Clan, which achieved mainstream success following the release of the ...
Ghostface Killah
Dennis David Coles (born May 9, 1970), better known by his stage name Ghostface Killah, is an American rapper and a member of the hip hop group Wu-Tang Clan. After the group achieved breakthrough success in the aftermath of ''Enter the Wu-Tang ...
's '' Ironman'', and GZA's '' Liquid Swords''. RZA had a hand in producing most of their efforts, and his style became massively influential. Prominent producers during this period were DJ Premier ( Gang Starr, Jeru the Damaja), Pete Rock ( CL Smooth), Buckwild, Large Professor, Diamond D, and Q-Tip. Nas' ''Illmatic'', O.C.'s '' Word...Life'', and Jay-Z's '' Reasonable Doubt'' all relied on this talent pool.
A lazy media narrative emerged that rappers on the coasts were feuding with each other. As Kool Moe Dee and LL Cool J had previously found, playing into a rivalry was good for sales. It became fashionable to emphasize the east coast versus west Coast beef, but it did not remain a lyrical battle. On November 30, 1994, in New York City, Tupac Shakur was shot five times. He blamed the attack on a cohort that included
Sean Combs
Sean John Combs (born November 4, 1969), better known by his stage name Diddy, and formerly Puff Daddy and P. Diddy, is an American rapper, record producer, and record executive. Born in Harlem and raised in Mount Vernon, New York, Mount Ve ...
and the Notorious B.I.G..
Tupac left Interscope Records for Suge Knight and Dr. Dre's Death Row Records on the west coast. Tupac's February 1996 debut for the label, '' All Eyez on Me'', was promoted by relentlessly highlighting his grievances with east coast personalities. The ploy was successful and led to monster sales. On September 7, 1996, Tupac was killed in Las Vegas. On March 9, 1997, the Notorious B.I.G. was killed in Los Angeles. Though the coastal feud involved dozens of people in countless imbroglios, the twin tragedies of Tupac and Biggie are at the core of the episode. Their deaths are used as markers for the end of the golden age of hip-hop.
2000s: bling and blog
Commercialization and new directions
Now a mainstream genre and dominating the charts, hip-hop became commercially oriented in the late 1990s. The musical approach was typified by
Sean Combs
Sean John Combs (born November 4, 1969), better known by his stage name Diddy, and formerly Puff Daddy and P. Diddy, is an American rapper, record producer, and record executive. Born in Harlem and raised in Mount Vernon, New York, Mount Ve ...
who ruled the 1997 charts by repurposing old hits into new ones.
Diana Ross
Diana Ross (born Diane Ernestine Earle Ross March 26, 1944) is an American singer and actress. Known as the "Queen of Motown Records", she was the lead singer of the vocal group the Supremes, who became Motown#Major divisions, Motown's most suc ...
New Orleans
New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
, two upstart labels came to prominence. Master P built No Limit Records into a multimillion-dollar enterprise. Cash Money Records supercharged its sales by signing a distribution deal with Universal in 1998. Their roster included Birdman, Lil Wayne, B.G., and Juvenile. In 1999, the slick consumerism of the jiggy era was indelibly rechristened by B.G. in his song " Bling Bling". The slang immediately resonated, and the "bling" label stuck.
Dr. Dre began 1999 by producing Eminem's debut '' The Slim Shady LP'' which went quadruple platinum. In November, he released his 6x platinum album '' 2001''. Dre also produced Eminem's second album and 50 Cent's '' Get Rich or Die Tryin''', which debuted in 2003 at number one on the U.S. Billboard 200 charts.
During the bling era, it became commonplace to pair an R&B singer with a rapper. Either the rapper would appear in a remix of the singer's hit, or the singer would perform the hook on a rapper's song. Pairings included Ashanti and Ja Rule, Beyonce and Jay-Z, and Mariah Carey alongside a steady stream of rappers like Mystikal, Cam'ron, and Busta Rhymes. Jay-Z became culturally dominant with his record label, clothing line, and various business interests. His albums consistently charted #1, and with the release of '' The Blueprint 3'' in 2009, he broke
Elvis Presley
Elvis Aaron Presley (January 8, 1935 – August 16, 1977) was an American singer and actor. Referred to as the "King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one of the most significant cultural figures of the ...
's record for most number one albums by a solo artist.
Alternative
Alternative hip-hop artists such as MF Doom, the Roots, Dilated Peoples, Gnarls Barkley, Mos Def, and Aesop Rock began to achieve significant recognition. Other alternative artists like Outkast,
Kanye West
Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...
Grammy Award for Album of the Year
The Grammy Award for Album of the Year is an award presented by the The Recording Academy, National Academy of Recording Arts and Sciences of the United States to "honor artistic achievement, technical proficiency and overall excellence in the r ...
Kanye West
Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...
's '' Graduation'' and 50 Cent's '' Curtis'' were both released on September 11, 2007, West's idiosyncratic album sold quicker. West's next album, '' 808s & Heartbreak'', was even quirkier and established a rush towards more creative hip-hop productions. West borrowed the Auto-Tune vocal effect that rapper T-Pain had popularized. T-Pain cites new jack swing producer Teddy Riley and funk artist Roger Troutman's use of the talk box as inspirations for his use of the technique. Even Jay-Z began talking wistfully about making an alternative album.
The alternative hip-hop movement was not limited only to the United States, as rappers such as Somali-Canadian poet K'naan, Japanese rapper Shing02, and Sri Lankan British artist M.I.A. achieved considerable worldwide recognition. In 2009, ''Time'' magazine placed M.I.A in the Time 100 list of "World's Most Influential people" for having "global influence across many genres." Global-themed movements have also sprung out of the international hip-hop scene with microgenres like "Islamic Eco-Rap" addressing issues of worldwide importance through traditionally disenfranchised voices.
Glitch hop is a fusion genre of hip-hop and glitch music that originated in the early to mid-2000s in the United States and Europe. Musically, it is based on irregular, chaotic breakbeats, glitchy basslines and other typical sound effects used in glitch music, like skips. Glitch hop artists include Prefuse 73, Dabrye and Flying Lotus. Wonky is a subgenre of hip-hop that originated around 2008. It differs from glitch hop with more melodic material and unstable synths. Scottish artists like Hudson Mohawke and Rustie are prominent in the genre.
The subgenre known as crunk exploded in the 2000s when songs by Lil Jon and Ying Yang Twins became huge hits. It originated in Tennessee in the southern United States in the 1990s, influenced by Miami bass. Crunk is almost exclusively "party music", favoring call and response hip-hop slogans in lieu of more substantive approaches.
A variant of crunk known as snap music emerged in
Atlanta
Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
in the 1990s. The dawn of
social media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
in 2003 spread the genre as artists like Soulja Boy started uploading their music directly to sites like
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
Social media led to the decline of fans purchasing physical media like CDs and vinyl. Starting in 2005, hip-hop sales plummeted, prompting concerns that the genre might be dying. While all music sales declined, hip-hop's losses were greater, totaling a 21% decrease from 2005 to 2006. 2006 was the first time in five years that the top ten albums did not include hip-hop.
Peer-to-peer file sharing also wreaked havoc with record sales. Digital downloads returned singles to the forefront of music sales. Downloads of individual tracks from Flo Rida's 2009 album '' R.O.O.T.S.'' totaled in the millions, while the album itself did not even go gold.
Despite the fall in record sales throughout the music industry, hip-hop artists still regularly topped the ''Billboard'' 200 charts. In 2009, Rick Ross, Black Eyed Peas, and Fabolous all had No. 1 albums. Eminem's album '' Relapse'' was one of the fastest selling albums of 2009.
The internet corroded music sales but democratized distribution. Audiences started to find artists directly through music blogs and social media. Emerging artists like Wale, Kendrick Lamar, J. Cole, Lupe Fiasco, the Cool Kids, Jay Electronica, and B.o.B also possessed a sensitivity and vulnerability that was taboo in the bling era.
2010s–2020s: The streaming era
Trap music became a mainstream sensation in the 2000s, and started topping the charts in the 2010s. It is typified by double or triple-time sub-divided hi-hats, heavy kick drums from the Roland TR-808 drum machine, layered synthesizers and an overall dark, ominous or bleak atmosphere.
Major trap artists include Lil Nas X, Waka Flocka Flame,
Future
The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ex ...
Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' reported that hip-hop/ R&B had usurped rock as the most consumed musical genre, becoming the most popular genre in music for the first time in U.S. history.
In 2021, Pop Smoke's posthumous album popularized Brooklyn drill. The 2020s decade began with Roddy Ricch as the first rapper to have a ''Billboard'' Hot 100 number-one entry.
Streaming platforms like Spotify and Apple Music became the dominant music distributors in the 2010s. The 2017 Grammy Award for Best Rap Album went to a streaming album for the first time, Chance the Rapper's '' Coloring Book''. Artists like
Kanye West
Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...
and Drake started to eschew physical releases as well.
Many hip-hop artists relied on SoundCloud to freely distribute their music without a record label.
Post Malone
Austin Richard Post (born July 4, 1995), known professionally as Post Malone, is an American rapper, singer, songwriter, record producer, and actor. His music blends various genres including hip-hop, Pop music, pop, Contemporary R&B, R&B, Tra ...
, Lil Uzi Vert, XXXTentacion and many others started their careers on SoundCloud. In 2021, the most streamed rappers were Doja Cat and Lil Nas X. The most streamed rap album of all time on Spotify is XXXTentacion's second album, ''?'' (2018).
World hip-hop music
Hip-hop spread from the Bronx to the world. It is constantly being reinvented in nearly every country on the planet. The one thing virtually all hip-hop artists worldwide have in common is that they acknowledge their debt to the Black and Latino people in New York who launched the global movement.
In many Latin American countries, as in the U.S., hip-hop has been a tool with which marginalized people can articulate their struggle. Cuban hip-hop grew steadily during the Special Period that came with the fall of the
Soviet Union
The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet ...
.
Brazilian hip hop is heavily associated with racial and economic issues in the country, where a lot of Afro-Brazilians live in economically disadvantaged favelas.
Puerto Rican
reggaeton
Reggaeton (, ) is a modern style of popular music, popular and electronic music that originated in Panamanian reggaetón, Panama during the late 1980s, and which rose to prominence in the late 1990s and early 2000s through a plethora of Puert ...
evolved from several genres, particularly Jamaican Dancehall and hip-hop.Castillo-Garsow, Melissa et al. ''La verdad: an international dialogue on hip hop Latinidades''. Columbus, 2016.
Venezuelan rappers generally modeled their music after gangsta rap, embracing and attempting to redefine negative stereotypes about poor and black youth as dangerous and materialistic and incorporating socially conscious critique of
Venezuela
Venezuela, officially the Bolivarian Republic of Venezuela, is a country on the northern coast of South America, consisting of a continental landmass and many Federal Dependencies of Venezuela, islands and islets in the Caribbean Sea. It com ...
's criminalization of young, poor, Afro-descended people into their music.
Haitian hip-hop developed in the early 1980s. Master Dji and his songs "Vakans" and "Politik Pa m" popularized the style. What later became known as "Rap Kreyòl" grew in popularity in the late 1990s with King Posse and Original Rap Stuff. Due to cheaper recording technology and flows of equipment to Haiti, more Rap Kreyòl is growing.French hip-hop also developed in the 1980s. The annual Blockfest in Tampere,
Finland
Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...
is the largest hip-hop music event in the
Nordic countries
The Nordic countries (also known as the Nordics or ''Norden''; ) are a geographical and cultural region in Northern Europe, as well as the Arctic Ocean, Arctic and Atlantic Ocean, North Atlantic oceans. It includes the sovereign states of Denm ...
.
Nigerian hip-hop gained popularity in the 80s, 90s and 2000s through artists like The Remedies, JJC Skillz, M.I Abaga and Sound Sultan, encompassing the incorporation of local languages and traditional hip-hop beats. In the 2010s and 2020s it developed further with rappers like Naeto C, Reminisce, Olamide, Phyno, Blaqbonez and Odumodublvck.
South African hip-hop overlaps with kwaito, a music genre that emphasizes African culture and social issues. Rappers such as Pope Troy have harnessed the use of socio-economic issues plaguing the political spheres of South Africa and hip-hop as a whole whilst balancing his lingual approach in order to communicate with the masses about the technical aspects that are creating the issues, South African hip-hop has evolved into a prominent presence in mainstream South African music. Between the 1990s and 2010s, it had transcended its origins as a form of political expression in
Cape Town
Cape Town is the legislature, legislative capital city, capital of South Africa. It is the country's oldest city and the seat of the Parliament of South Africa. Cape Town is the country's List of municipalities in South Africa, second-largest ...
Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
particularly in
Toronto
Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
Los Angeles Times
The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
BBC Radio 1
BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and Contemporary hit radio, current chart hits throughout the day. The station provides alternative genres at night, including ...
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...