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Mumble Rap
Mumble rap (sometimes referred to as SoundCloud rap or non-lyrical rap) is a loosely defined microgenre of Hip-hop, hip hop that largely spread via the online audio distribution platform SoundCloud in the 2010s. The term implies "mumbling", or unclear or incoherent vocal delivery used by artists, and it has been used to describe rappers who do not share the rap genre's traditional emphasis on meaningful lyricism, choosing instead to emphasize other aspects of delivery like melody, mood, and tone. While "mumble rap" originated as derogatory term, some have Reappropriation, reappropriated the label, with various critics and artists defending the style as a new phase in the evolution of hip hop. Style and etymology The earliest known usage of the term "mumble rap" was in 2014 by VladTV battle rap journalist Michael Hughes, in an interview with battle rapper Loaded Lux about the style's emergence in mainstream hip hop. There is disagreement over who first rapped in such a style, ...
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Hip-hop
Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip-hop includes rapping often enough that the terms can be used synonymously. However, "hip-hop" more properly denotes an entire subculture. Other key markers of the genre are the disc jockey, turntablism, scratching, beatboxing, and instrumental tracks. Cultural interchange has always been central to the hip-hop genre. It simultaneously borrows from its social environment while commenting on it. The hip-hop genre and culture emerged from block parties in ethnic minority neighborhoods of New York City, particularly Bronx. DJs began expanding the instrumental breaks of popular records when they noticed how excited it would make the crowds. The extended instrumental breaks provided a platform for break dancers and rappers. These br ...
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Auto-Tune
Auto-Tune is audio processor software released on September 19, 1997, by the American company Antares Audio Technologies. It uses a proprietary device to measure and Pitch correction, correct pitch in music. It operates on different principles from the vocoder or talk box and produces different results. Auto-Tune was initially intended to disguise or pitch correction, correct off-key inaccuracies, allowing vocal tracks to be perfectly musical tuning, tuned. Cher's 1998 song "Believe (Cher song), Believe" popularized the use of Auto-Tune to deliberately distort vocals, a technique that became known as the "Cher effect". It has since been used by many artists in different genres, including Daft Punk, Radiohead, T-Pain and Kanye West. In 2018, the music critic Simon Reynolds observed that Auto-Tune had "revolutionized popular music", calling its use for effects "the fad that just wouldn't fade. Its use is now more entrenched than ever." Function Auto-Tune is available as a Plug-i ...
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Chief Keef
Keith Farrelle Cozart (born August 15, 1995), better known by his stage name Chief Keef, is an American rapper and record producer. Born and raised in Chicago's South Side, he began his recording career as a teenager and initially garnered regional attention and praise for his mixtapes in the early 2010s. Cozart is often credited with popularizing the hip hop subgenre drill for mainstream audiences, and is considered a progenitor of the genre. His fifth mixtape, '' Back from the Dead'' (2012), spawned the single " I Don't Like" (featuring Lil Reese), which became a local hit and marked his first entry on the ''Billboard'' Hot 100. A bidding war between several major labels resulted in Cozart signing with Interscope Records, who commercially re-released the song, along with its follow-up, " Love Sosa", which received quintuple platinum certification by the Recording Industry Association of America (RIAA). Both served as lead singles for his debut studio album, '' Finally Ri ...
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Gucci Mane
Radric Delantic Davis (born February 12, 1980), known professionally as Gucci Mane, is an American rapper. He is credited, along with fellow Atlanta-based rappers T.I. and Jeezy, with pioneering the hip hop subgenre trap music for mainstream audiences during the 2000s. His debut studio album, ''Trap House'' (2005) was released by the independent label Big Cat Records and entered the Billboard 200, ''Billboard'' 200; it was followed by ''Hard to Kill (Gucci Mane album), Hard to Kill'' (2006), which spawned his first Billboard Hot 100, ''Billboard'' Hot 100 entry with its second single, "Freaky Gurl". That same year, he released his third album, ''Trap-A-Thon'' before signing with Atlantic Records to release his fourth album, ''Back to the Trap House'' (2007). During this time, Davis continued independent music, independently releasing mixtapes and collaborative projects. He signed with Atlantic's sister label, Warner Records, Warner Bros. Records to release his sixth album and m ...
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Lil Wayne
Dwayne Michael Carter Jr. (born September27, 1982), known professionally as Lil Wayne, is an American rapper. He is often regarded as one of the most influential hip hop artists of his generation, as well as one of the greatest rappers of all time. Born and raised in New Orleans, he was discovered by hometown rapper Birdman in 1993 and signed with his record label, Cash Money Records, at age eleven. He emerged as the label's flagship artist until his departure in June 2018. Carter was first placed in a duo with Cash Money labelmate B.G. in 1994—known collectively as the B.G.'z—and they released the album ''True Story'' that year, although Carter (at the time known as Baby D) appeared on only three of its tracks. Carter and B.G. then formed the Southern hip-hop group Hot Boys with labelmates Juvenile and Turk in 1997, and released their debut album, '' Get It How U Live!'' that year. The Hot Boys gained mainstream success after the release of their second album ''Guer ...
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YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search. In January 2024, YouTube had more than 2.7billion monthly active users, who collectively watched more than one billion hours of videos every day. , videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and , there were approximately 14.8billion videos in total. On November 13, 2006, YouTube was purchased by Google for $1.65 billion (equivalent to $ billion in ). Google expanded YouTube's business model of generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by and for YouTube. It also offers YouTube Premium, a paid subs ...
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Battle Rap
Battle rap (also known as rap battling)Edwards, Paul, 2009, p. 25. is a type of rapping performed between two or more performers that incorporates boasts, insults, wordplay and Diss (music), disses originating in the African Americans, African-American community. Battle rap is often performed spontaneously, or freestyle rap, freestyled, in live battles known as rap battles, where participants will compete on the same stage to see who has the better verses. Battle rap was loosely described by 40 Cal, previously a member of American hip hop collective the Diplomats, in the book ''How to Rap'' (2009) as an "extracurricular" display of skill, comparing it to the dunk contest in the NBA. Battle rap has been developed into highly organized league events drawing in significant revenue and attention. Mainstream artists such as Sean Combs, Diddy, Busta Rhymes, Eminem, Machine Gun Kelly (musician), Machine Gun Kelly, Drake (musician), Drake, Kendrick Lamar, Joe Budden and Cassidy (rapper), Ca ...
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VladTV
DJ Vlad (born Vladislav Lyubovny, June 28, 1973) is a Ukrainian-American interviewer, journalist, and former DJ. He is the creator of the news website ''VladTV.com''. His namesake YouTube channel hosts interviews of prominent entertainers and celebrity figures, and has accumulated over five million subscribers. He is based in Calabasas, California. Early life Lyubovny was born in Kyiv, Ukraine (then part of the Soviet Union) to a Russian Jewish family and moved to the United States at the age of five, first living in Springfield, Massachusetts before his family settled down in San Mateo, California. He grew up in the Bay Area and became interested in hip hop in his youth when N.W.A released their debut album. He went to university at UC Berkeley graduating in Computer Science and Engineering. Career Lyubovny was initially making hip hop beats, but later quit when he realized he would not be successful at it. He began DJing after experimenting with a friend's equipment. In a 20 ...
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Reappropriation
In linguistics, reappropriation, reclamation, or resignification is the cultural process by which a group reclaims words or artifacts that were previously used in a way disparaging of that group. It is a specific form of a semantic change (i.e., change in a word's meaning). Linguistic reclamation can have wider implications in the fields of discourse and has been described in terms of personal or sociopolitical empowerment. Characteristics A ''reclaimed'' or ''reappropriated'' word is a word that was at one time pejorative but has been brought back into acceptable usage, usually starting within its original target, i.e. the communities that were pejoratively described by that word, and later spreading to the general populace as well. Some of the terms being reclaimed have originated as non-pejorative terms that over time became pejorative. Reclaiming them can be seen as restoring their original intent. This, however, does not apply to all such words as some were used in ...
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Genius (website)
Genius is an American digital media company founded on August 27, 2009, by Tom Lehman, Ilan Zechory, and Mahbod Moghadam. The company is known for its eponymous website that serves as a database for song lyrics, news stories, sources, poetry, and documents, in which user-generated content, users can provide Annotation, annotations and Artistic interpretation, interpretations for. Originally launched as Rap Genius, with a focus on hip-hop music, the company attracted the attention and support of celebrities, and venture capital enabling further growth. The site expanded in 2014 to cover other forms of media, such as pop music, pop, literature, and Rhythm and blues, R&B, and added an annotation-embedded platform. That same year, an iPhone app was released. To reflect these new goals, the site relaunched as Genius in July 2014. An Android (operating system), Android version was released in August 2015, and in 2016 and 2017, the company began producing music-focused original video co ...
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Lyricism
Lyricism is a term used to describe a piece of art considered to have deep emotions. Its origin is found in the word ''lyric'', derived via Latin ' from the Greek ('), the adjectival form of ''lyre''. It is often employed to relate to the capability of a lyricist. Description Lyricism is primarily used to give a description of art that is thought to have a particularly expressive quality. It is often used in conjunction with art composed of sound alone, but can apply to all forms of art, including paintings, performances, poetries, architectures, or films. Uses The following are examples of lyricism: *Architecture: The Nasir-ol-Molk Mosque may be seen as an example, as well as the Taj Mahal or the Sistine Chapel. Modern examples would be some of the later works of Le Corbusier and Zaha Hadid. *Dance: Tchaikovsky's ''Swan Lake'' or ''The Sleeping Beauty'' exhibit classic lyricism. *Film: ''Lost, Lost, Lost'' (1976) has been described as an example of the mid-20th c ...
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SoundCloud
SoundCloud is a German audio streaming service owned and operated by SoundCloud Global Limited & Co. KG. The service enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming services in the world and is available in 190 countries and territories. The service has more than 76 million active monthly users and over 200 million audio tracks as of November 2021. SoundCloud offers both free and paid memberships on the platform, available for mobile, desktop and Xbox devices. SoundCloud has evolved from a traditional online streaming platform to an entertainment company. History SoundCloud was established in Berlin on August 27, 2007, by Swedish sound designer Alexander Ljung and Swedish electronic musician Eric Wahlforss; SoundCloud's website was launched on October 17, 2008. It was originally intended to allow musicians to collaborate by facilitating the sharing and discussion ...
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