Firefly (marque)
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Firefly (marque)
Firefly () is a brand of electric cars established by Chinese automotive manufacturer Nio Inc. in 2024, specializing in small, high-end electric cars for the Chinese and European car markets. History The Firefly brand made its official debut in China on 21 December 2024 at the Nio Day 2024 company event. Established as a brand of small, high-end electric cars, Firefly's target market is Europe, and the brand was described by Nio's CEO William Li as a rival to European premium small car brands including Smart and Mini. After its launch in China and upcoming launch in Europe during the second quarter of 2025, the brand will be eventually sold in the Latin American and Southeast Asian markets. Nio initially planned for Firefly to be launched in Europe before China, but tariffs in Europe were blamed as the reason for the delayed launch. At the Nio Day 2024 event, former SAIC-GM executive Daniel Jin was announced as the Firefly brand's president. Products * Firefly (vehicle) (20 ...
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ...
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William Li
William Li, also known as Li Bin, (; born 1974) is a Chinese businessman and entrepreneur. He is co-founder and CEO of Nio Inc., an electric vehicle company headquartered in Shanghai. Career Bitauto Holdings Ltd. was founded by Li in 2000. It was Li's first major company, where he served as CEO and chairman. He sold the company in 2013. In November 2014, Li co-founded Nio Inc., an electric car company. In 2018, the company opened publicly on the New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha .... In 2021, NIO expanded outside China, selling cars in Norway. References {{DEFAULTSORT:Li, William 1974 births Businesspeople from Anhui Living people Chinese founders of automobile manufacturers Peking University alumni Chinese chief executives in the ...
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NIO (car Company)
Nio Inc. (; stylized as NIO) is a Chinese electric vehicle company headquartered in Shanghai. The company was established in 2014 and adopted its current name in 2016. In 2018, Nio filed for an initial public offering on the New York Stock Exchange. Nio collaborates with the government-licensed vehicle manufacturer JAC Group to operate two manufacturing plants in Hefei, Anhui, China. The company is notable for operating battery-swapping stations for its vehicles, as an alternative to conventional charging stations. It operates over 1,300 battery swap stations in China. It also develops semi-autonomous and autonomous vehicle technologies. Nio has participated in Formula E racing since 2014. Nio created a new electric car brand called Onvo in 2024, intending to target the mass market. Overview After the brand launch on November 21, 2016 in the Saatchi Gallery in London, England, several companies invested in Nio, including Tencent, Temasek, Sequoia, Lenovo and TPG. Its f ...
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Onvo
Onvo () is a Chinese electric vehicle subordinate brand under Nio Inc., intended to target at the general mass market. The brand was released in 2024 and is based in Shanghai. Onvo's first model, the Onvo L60, L60, went on sale in September 2024. History In spring 2023, Nio announced plans to expand its portfolio with two additional brands, including a more affordable line aimed at the European market. One of these brands was internally referred to as "Alps". By February 2024, images of a camouflaged prototype from this brand were published, still under the "Alps" codename. In March 2024, Nio disclosed the brand's official name, Onvo, by including it on the prototype. Onvo was formally introduced in May 2024. Onvo stands for "On Voyage," while its Chinese name, , is intended to evoke the idea of a family enjoying time together. Onvo was identified as a key element to help Nio increase its market share and expand its customer base. The launch included the introduction of the b ...
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Firefly (vehicle)
The Firefly (stylized ''firefly''), sometimes referred to as the Firefly EV, is a Battery electric vehicle, battery electric Subcompact car, subcompact hatchback produced by Chinese manufacturer Nio Inc., Nio since 2025. It is the first vehicle under the Firefly (marque), Firefly brand. History The Firefly was first revealed on 21 December 2024 at the Firefly brand's launch at the Nio Day 2024 event, where pre-orders for the vehicle opened at (). Images of the vehicle undergoing cold weather testing, including teasers of the interior, were revealed on 10 January 2025, the same day some additional vehicle specifications were revealed through MIIT regulatory filings. The Firefly was launched on 19 April 2025 ahead of Auto Shanghai#2025, Auto Shanghai 2025 at (), with deliveries beginning on 29 April. It will be available to purchase with the battery-as-a-service model, where the vehicle is sold at a 33% lower starting price of () and the battery pack is a () monthly subscrip ...
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SAIC-GM
SAIC General Motors Corporation Limited (commonly known as SAIC-GM; ) is a joint venture between General Motors Company and SAIC Motor. The company was founded in 1997 as Shanghai General Motors Company Ltd or Shanghai GM (). Headquartered in Shanghai, the company manufactures and sells Chevrolet, Buick, and Cadillac brand automobiles in mainland China, and exports its cars to several overseas markets. History SAIC-GM was founded on June 12, 1997, with 50% investment each from each partner. SAIC-GM began assembling the venture's first vehicle, the Buick Regal, in Shanghai, China in April 1999. This later followed with the Chinese-built Buick GL8 minivan which was a Chinese-exclusive vehicle and was not offered in the United States and Canada. By 2003, China became the second largest single market for General Motors, selling 201,188 vehicles, an 81.6% percent increase over the previous year. In that year SAIC-GM achieved a 13% market share in mainland China, second only to Vo ...
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Tariffs
A tariff or import tax is a duty imposed by a national government, customs territory, or supranational union on imports of goods and is paid by the importer. Exceptionally, an export tax may be levied on exports of goods or raw materials and is paid by the exporter. Besides being a source of revenue, import duties can also be a form of regulation of foreign trade and policy that burden foreign products to encourage or safeguard domestic industry. Protective tariffs are among the most widely used instruments of protectionism, along with import quotas and export quotas and other non-tariff barriers to trade. Tariffs can be fixed (a constant sum per unit of imported goods or a percentage of the price) or variable (the amount varies according to the price). Tariffs on imports are designed to raise the price of imported goods to discourage consumption. The intention is for citizens to buy local products instead, which, according to supporters, would stimulate their country's econom ...
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Mini (marque)
Mini (stylised as MINI) is a British automotive brand founded in Oxford in 1969, marketed by German multinational automotive company BMW since 2000, and used by them for a range of small cars assembled in the United Kingdom, Austria, Netherlands (until 16 February 2024) and Germany. The current Mini range includes the Cooper Hardtop/Hatch/Convertible (three and five-door hatchback), Aceman and Countryman (five-door crossovers). The word Mini has been used in car model names since 1959, and in 1969 it became a brand in its own right when the name "Mini" replaced the separate " Austin Mini" and " Morris Mini" car model names.Michael Sedgwick & Mark Gillies, A-Z of Cars 1945–1970, 1986 BMW acquired the brand in 1994 when it bought Rover Group (formerly British Leyland), which owned Mini, among other brands. The original Mini was a line of British small cars manufactured by the British Motor Corporation (BMC), which in 1966 became part of British Motor Holdings. This mer ...
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Smart (marque)
Smart (stylized in lowercase) is a German automotive brand, marque established in 1994. Smart Automobile Co., Ltd. is a joint venture established by Mercedes-Benz AG and Geely, Zhejiang Geely Holding Group in 2019 and aimed at producing Smart-badged cars in China to be marketed globally. The venture is headquartered in Ningbo. Originally, Smart was known for producing microcars and Subcompact car, subcompacts, primarily the Smart Fortwo, Fortwo and Smart Forfour, Forfour, at Smartville, Hambach, France, Smartville in Hambach, Moselle, France and additionally at Renault's Revoz plant (Novo Mesto, Slovenia). Since its restructuring in 2019, the brand now produces small battery electric vehicles at a manufacturing plant in China, with distribution, marketing and aftersales activities in Europe handled by Smart Europe GmbH, which is headquartered in Stuttgart, Germany. The marque was founded in 1994 by Micro Compact Car AG (MCC), a joint venture between Swatch, SMH and Daimler-Benz. ...
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Electric Vehicle
An electric vehicle (EV) is a motor vehicle whose propulsion is powered fully or mostly by electricity. EVs encompass a wide range of transportation modes, including road vehicle, road and rail vehicles, electric boats and Submersible, submersibles, electric aircraft and electrically powered spacecraft propulsion, electric spacecraft. Early electric vehicles first came into existence in the late 19th century, when the Second Industrial Revolution brought forth electrification and mass utilization of DC motor, DC and AC motor, AC electric motors. Using electricity was among the preferred methods for motor vehicle propulsion as it provided a level of quietness, comfort and ease of operation that could not be achieved by the gasoline engine cars of the time, but range anxiety due to the limited energy storage offered by history of the battery, contemporary battery technologies hindered any mass adoption of private electric vehicles throughout the 20th century. Internal combustion ...
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Automotive Industry
The automotive industry comprises a wide range of company, companies and organizations involved in the design, Business development, development, manufacturing, marketing, selling, Maintenance, repairing, and Custom car, modification of motor vehicles. It is one of the world's largest industry (economics), industries by revenue (from 16% such as in France up to 40% in countries such as Slovakia). The word ''automotive'' comes from the Greek language, Greek ''autos'' (self), and Latin ''motivus'' (of motion), referring to any form of self-powered vehicle. This term, as proposed by Elmer Ambrose Sperry, Elmer Sperry (1860–1930), first came into use to describe automobiles in 1898. History The automotive industry began in the 1860s with hundreds of manufacturers pioneering the Brass Era car, horseless carriage. Early car manufacturing involved manual assembly by a human worker. The process evolved from engineers working on a stationary car to a conveyor belt system where the ...
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Nio Inc
Nio or NIO may refer to: * NI Opera, Opera company * Nio (Buddhism), guardians of the Buddha * Nio Inc., a Chinese electric automobile manufacturer * Nicaraguan córdoba, currency by ISO 4217 currency code * National Institute of Oceanography (other), several organizations * National Institute of Ophthalmology (other), several organizations * Neurotechnology Industry Organization * Non-blocking I/O (Java), Non-blocking I/O (usually "NIO"), a collection of Java programming language APIs introduced with the J2SE 1.4 release of Java by Sun Microsystems * Northern Ireland Office, an arm of the United Kingdom government, responsible for Northern Ireland affairs * Northern Ireland Open (darts), darts tournament * Northern Ireland Open (golf), gold tournament * Northern Ireland Open (snooker), snooker tournament * Nickel(II) oxide, NiO * Liang (surname), pronounced and romanized as Nio in several southern Chinese variants See also

* Ios (aka: Nios, ), an island in ...
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