Firefly () is a brand of
electric
Electricity is the set of physical phenomena associated with the presence and motion of matter possessing an electric charge. Electricity is related to magnetism, both being part of the phenomenon of electromagnetism, as described by Maxwel ...
cars established by Chinese automotive manufacturer
Nio Inc.
Nio Inc. (; stylized as NIO) is a Chinese electric vehicle company headquartered in Shanghai. The company was established in 2014 and adopted its current name in 2016.
In 2018, Nio filed for an initial public offering on the New York Stock Ex ...
in 2024, specializing in small, high-end electric cars for the
Chinese and
Europe
Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
an car markets.
History
The Firefly brand made its official debut in China on 21 December 2024 at the Nio Day 2024 company event. Established as a brand of small, high-end electric cars, Firefly's target market is
Europe
Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
, and the brand was described by Nio's CEO
William Li as a rival to European premium small car brands including
Smart
''SMart'' was a British CBBC television programme based on art, which began in 1994 and ended in 2009. The programme was recorded at BBC Television Centre in London. Previously it had been recorded in Studio A at Pebble Mill Studios in Birmingha ...
and
Mini
The Mini is a very small two-door, four-seat car, produced for four decades over a single generation, with many names and variants, by the British Motor Corporation (BMC) and its successors British Leyland and the Rover Group, and finally ...
.
After its launch in China and upcoming launch in Europe during the second quarter of 2025, the brand will be eventually sold in the
Latin America
Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...
n and
Southeast Asia
Southeast Asia is the geographical United Nations geoscheme for Asia#South-eastern Asia, southeastern region of Asia, consisting of the regions that are situated south of China, east of the Indian subcontinent, and northwest of the Mainland Au ...
n markets.
Nio initially planned for Firefly to be launched in Europe before China, but
tariffs
A tariff or import tax is a duty imposed by a national government, customs territory, or supranational union on imports of goods and is paid by the importer. Exceptionally, an export tax may be levied on exports of goods or raw materials and is ...
in Europe were blamed as the reason for the delayed launch.
At the Nio Day 2024 event, former
SAIC-GM
SAIC General Motors Corporation Limited (commonly known as SAIC-GM; ) is a joint venture between General Motors Company and SAIC Motor. The company was founded in 1997 as Shanghai General Motors Company Ltd or Shanghai GM (). Headquartered in Sh ...
executive Daniel Jin was announced as the Firefly brand's president.
Products
*
Firefly (vehicle) (2025–present), subcompact hatchback
File:Firefly EV 01 China 2025-04-19.jpg, Firefly (vehicle)
See also
*
Onvo
Onvo () is a Chinese electric vehicle subordinate brand under Nio Inc., intended to target at the general mass market. The brand was released in 2024 and is based in Shanghai.
Onvo's first model, the Onvo L60, L60, went on sale in September 2024 ...
, another mass-market car brand owned by Nio Inc.
References
External links
*
{{Automotive industry in China
NIO (car company)
Electric vehicle manufacturers of China
2024 establishments in China