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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Awareness
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light. Brand awareness consists of two components: brand recall and brand recognition. Several studies have shown that these two components operate in fundamenta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Livestock Branding
Livestock branding is a technique for animal identification, marking livestock so as to identify the owner. Originally, livestock branding only referred to hot branding large stock with a branding iron, though the term now includes alternative techniques. Other forms of livestock identification include freeze branding, inner lip or ear tattoos, earmark (agriculture), earmarking, ear tagging, and radio-frequency identification (RFID), which is tagging with a microchip implant (animal), microchip implant. The semi-permanent paint markings used to identify sheep are called a paint or color brand. In the Western United States, American West, branding evolved into a complex marking system still in use today. History The act of marking livestock with fire-heated marks to identify ownership has origins in ancient times, with use dating back to the ancient Egyptians around 2,700 BCE. Among the ancient Romans, the symbols used for brands were sometimes chosen as part of a magic spell a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Store Brand
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company. The brand usually consists of products, but can also encompass services. Private labels typically involve outsourcing, in which company A hires company B to provide them with a product or service, which is then offered under a brand name of company A. This is how the term ''private label'' is usually defined. However, it is also possible that company A owns company B. For example, in 2018, The Kroger Company had 60% of its private brands produced by third parties; the remaining 40% was manufactured internally by plants owned by Kroger. Private-label producers are usually anonymous, sometimes by contract. In other cases, they are allowed to men ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Katy Perry
Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her campy style, she has been referred to as the " Queen of Camp" by ''Vogue''. Pursuing a career in gospel music at 16, Perry released her debut album, '' Katy Hudson'', under Red Hill Records in 2001, which was commercially unsuccessful. She moved to Los Angeles at 17 to venture into secular music, and later adopted the stage name "Katy Perry" from her mother's maiden name. She recorded an album while signed to Columbia Records, but was dropped before signing to Capitol Records. She rose to fame with '' One of the Boys'' (2008), a pop rock record containing her debut single " I Kissed a Girl" and follow-up single " Hot n Cold", which reached number one and three on the U.S. ''Billboard'' Hot 100 respectively. The disco-influenced pop album ''Teenage Dream'' (2010) spawned ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Branding Iron
A branding iron is used for branding, pressing a heated metal shape against an object or livestock with the intention of leaving an identifying mark. History The history of branding is very much tied to the history of using animals as a commodity. The act of marking livestock with fire-heated marks to identify ownership begins in ancient times with the ancient Egyptians. The process continued throughout the ages, with both Romans and American colonists using the process to brand slaves as well. In the English lexicon, the Germanic word "brand" originally meant anything hot or burning, such as a ''fire-brand'', a burning stick. By the European Middle Ages it commonly identified the process of burning a mark into a stock animals with thick hides, such as cattle, so as to identify ownership under animus revertendi. In England, the rights of common including the common pasture system meant that cattle could be grazed on certain land with commoner's rights and the cattle were bran ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Germany And Argentina Face Off In The Final Of The World Cup 2014 -2014-07-13 (37)
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated between the Baltic and North seas to the north, and the Alps to the south; it covers an area of , with a population of almost 84 million within its 16 constituent states. Germany borders Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west. The nation's capital and most populous city is Berlin and its financial centre is Frankfurt; the largest urban area is the Ruhr. Various Germanic tribes have inhabited the northern parts of modern Germany since classical antiquity. A region named Germania was documented before AD 100. In 962, the Kingdom of Germany formed the bulk of the Holy Roman Empire. During the 16th century, northern Germa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Generic Brand
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price. They are similar to "store brand" or " private label" products sold under a brand particular to the merchant, but typically priced lower and perceived as lower quality. The term ''off brand'' is sometimes used. In the United Kingdom, these products are often referred to as "own brand" items. Characteristics Generics may be manufactured by less prominent companies or manufactured on the same production line as branded products. Generic brand products may be of similar quality as a branded product, are commonly made from ingredients same as standard ingredients used for branded products. Without the costs of marketing individual products, generic brands are priced lower than branded ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cattle
Cattle (''Bos taurus'') are large, domesticated, cloven-hooved, herbivores. They are a prominent modern member of the subfamily Bovinae and the most widespread species of the genus '' Bos''. Adult females are referred to as cows and adult males are referred to as bulls. Cattle are commonly raised as livestock for meat (beef or veal, see beef cattle), for milk (see dairy cattle), and for hides, which are used to make leather. They are used as riding animals and draft animals ( oxen or bullocks, which pull carts, plows and other implements). Another product of cattle is their dung, which can be used to create manure or fuel. In some regions, such as parts of India, cattle have significant religious significance. Cattle, mostly small breeds such as the Miniature Zebu, are also kept as pets. Different types of cattle are common to different geographic areas. Taurine cattle are found primarily in Europe and temperate areas of Asia, the Americas, and Australia. Zeb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trademark
A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks. The first legislative act concerning trademarks was passed in 1266 under the reign of Henry III of England, requiring all bakers to use a distinctive mark for the bread they sold. The first modern trademark laws emerged in the late 19th century. In France, the first comprehensive trademark system in the world was passed into law in 1857. The Trade Marks Act 1938 of the United Kingdom changed the system, permitting registration based on "intent-to-use", creating an examination based pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Political Parties
A political party is an organization that coordinates candidates to compete in a particular country's elections. It is common for the members of a party to hold similar ideas about politics, and parties may promote specific ideological or policy goals. Political parties have become a major part of the politics of almost every country, as modern party organizations developed and spread around the world over the last few centuries. It is extremely rare for a country to have no political parties. Some countries have only one political party while others have several. Parties are important in the politics of autocracies as well as democracies, though usually democracies have more political parties than autocracies. Autocracies often have a single party that governs the country, and some political scientists consider competition between two or more parties to be an essential part of democracy. Parties can develop from existing divisions in society, like the divisions betwe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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