Onvo () is a Chinese
electric vehicle
An electric vehicle (EV) is a motor vehicle whose propulsion is powered fully or mostly by electricity. EVs encompass a wide range of transportation modes, including road vehicle, road and rail vehicles, electric boats and Submersible, submer ...
subordinate brand under
Nio Inc.
Nio Inc. (; stylized as NIO) is a Chinese electric vehicle company headquartered in Shanghai. The company was established in 2014 and adopted its current name in 2016.
In 2018, Nio filed for an initial public offering on the New York Stock Ex ...
, intended to target at the general
mass market
The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with ...
. The brand was released in 2024 and is based in
Shanghai
Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...
.
Onvo's first model, the
L60, went on sale in September 2024.
History
In spring 2023, Nio announced plans to expand its portfolio with two additional brands, including a more affordable line aimed at the European market. One of these brands was internally referred to as "Alps". By February 2024, images of a camouflaged prototype from this brand were published, still under the "Alps" codename. In March 2024, Nio disclosed the brand's official name, Onvo, by including it on the
prototype
A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and Software prototyping, software programming. A prototype ...
.
Onvo was formally introduced in May 2024. Onvo stands for "On Voyage," while its Chinese name, , is intended to evoke the idea of a family enjoying time together.
Onvo was identified as a key element to help Nio increase its market share and expand its customer base.
The launch included the introduction of the brand's website, mobile application, and Alan Ai (Ai Tiecheng), a senior vice president at Nio, as president of the brand. Its first product, a mid-size SUV named the
L60, was also unveiled. Positioned to compete with the
Tesla Model Y
The Tesla Model Y is a Battery electric vehicle, battery electric compact crossover SUV produced by Tesla, Inc. since 2020. The vehicle was presented in March 2019 as the company's fifth production model since its inception after the Tesla Road ...
, the L60 features low energy consumption, a long range, and is priced competitively. Nio CEO
William Li
William Li, also known as Li Bin, (; born 1974) is a Chinese businessman and entrepreneur. He is co-founder and CEO of Nio Inc., an electric vehicle company headquartered in Shanghai.
Career
Bitauto Holdings Ltd. was founded by Li in 2000. It ...
stated that Onvo vehicles would be available in domestic and export markets such as Europe, with deliveries of the L60 expected to begin in September 2024.
Products
*
Onvo L60
The Onvo L60 () is a Battery electric vehicle, battery electric mid-size crossover SUV manufactured by Nio Inc. since 2024. It is the first vehicle of its Onvo brand, which targets the mass-market instead of Nio's premium segment. The model benchm ...
(2024–present), mid-size coupe SUV
* Onvo L80 (upcoming), mid-size SUV
*
Onvo L90
The Onvo L90 () is an upcoming battery electric full-size crossover SUV to be manufactured by Nio Inc. beginning in 2025. It is the second vehicle of its Onvo brand, which targets the mass-market instead of Nio's premium segment.
Overview
The ...
(upcoming), full-size SUV
File:Onvo L60 001 (cropped).jpg, Onvo L60
File:Onvo L90 001.jpg, Onvo L90
See also
*
Automobile manufacturers and brands of China
There are currently about 150 active brands in the Chinese automobile market. Among them are 97 Chinese domestic brands and 43 joint venture (JV) brands. Before 2010, the traditional "Big Four" refers to the four major state-owned car manufacturers ...
*
List of automobile manufacturers of China
There are hundreds of automobile manufacturers operating in China, the country with the largest automotive industry in the world. It includes state-owned manufacturers, privately owned manufacturers, foreign manufacturers, and joint ventures betw ...
*
Nio Inc.
Nio Inc. (; stylized as NIO) is a Chinese electric vehicle company headquartered in Shanghai. The company was established in 2014 and adopted its current name in 2016.
In 2018, Nio filed for an initial public offering on the New York Stock Ex ...
*
Firefly (marque)
Firefly () is a brand of electric cars established by Chinese automotive manufacturer Nio Inc. in 2024, specializing in small, high-end electric cars for the Chinese and European car markets.
History
The Firefly brand made its official debut in ...
References
External links
*
{{Automotive industry in China
NIO (car company)
Electric vehicle manufacturers of China
2024 establishments in China