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Elevator Pitch
An elevator pitch, elevator speech, lift speech, or elevator statement is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time. This description typically explains who the thing is for, what it does, why it is needed, and how it will get done. When explaining an individual person, the description generally explains one's skills and goals, and why they would be a productive and beneficial person to have on a team or within a company or project. An elevator pitch does not have to include all of these components, but it usually does at least explain what the idea, product, company, or person is and their value. Unlike a sales pitch, an elevator pitch can be used in a variety of ways, and may not have a clear buyer-seller relationship. The goal is simply to convey the overall concept or topic being pitched in a concise and exciting way. The name—elevator pitch—reflects the idea th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elevator Panel With Braille (cropped)
An elevator (American English) or lift (Commonwealth English) is a machine that vertically transports people or freight between levels. They are typically powered by electric motors that drive traction cables and counterweight systems such as a hoist, although some pump hydraulic fluid to raise a cylindrical piston like a jack. Elevators are used in agriculture and manufacturing to lift materials. There are various types, like chain and bucket elevators, grain augers, and hay elevators. Modern buildings often have elevators to ensure accessibility, especially where ramps aren't feasible. High-speed elevators are common in skyscrapers. Some elevators can even move horizontally. History Pre-industrial era The earliest known reference to an elevator is in the works of the Roman architect Vitruvius, who reported that Archimedes ( – ) built his first elevator probably in 236 BC. Sources from later periods mention elevators as cabs on a hemp rope, powered by people or an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Plan
A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it intends to implement to achieve the stated targets. In its entirety, this document serves as a road-map (a plan) that provides direction to the business. Written business plans are often required to obtain a bank loan or other kind of financing. Templates and guides, such as the ones offered in the United States by the Small Business Administration can be used to facilitate producing a business plan. Audience Business plans may be internally or externally focused. Externally-focused plans draft goals that are important to outside stakeholders, particularly financial stakeholders. These plans typically have detailed information about the organization or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetorical Techniques
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action. They seek to make a position or argument more compelling than it would otherwise be. Sonic devices Sonic devices depend on sound. Sonic rhetoric is used as a clearer or swifter way of communicating content in an understandable way. Sonic rhetoric delivers messages to the reader or listener by prompting a certain reaction through auditory perception. Alliteration Alliteration is the repetition of the sound of an initial consonant or consonant cluster in subsequent syllables. Assonance Assonance is the repetition of similar vowel sounds across neighbouring words. Consonance Consonance is the repetition of consonant sounds acro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elevators
An elevator (American English) or lift (English in the Commonwealth of Nations, Commonwealth English) is a machine that vertically transports people or freight between levels. They are typically powered by electric motors that drive traction cables and counterweight systems such as a Hoist (device), hoist, although some pump hydraulic fluid to raise a cylindrical piston like a Hydraulic jack, jack. Elevators are used in agriculture and manufacturing to lift materials. There are various types, like chain and bucket elevators, grain augers, and hay elevators. Modern buildings often have elevators to ensure accessibility, especially where Inclined plane, ramps aren't feasible. High-speed elevators are common in skyscrapers. Some elevators can even move horizontally. History Pre-industrial era The earliest known reference to an elevator is in the works of the Roman architect Vitruvius, who reported that Archimedes ( – ) built his first elevator probably in 236 BC. Sources ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Terms
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." A business entity is not necessarily separate from the owner and the creditors can hold the owner liable for debts the business has acquired except for limited liability company. The taxation system for businesses is different from that of the corporates. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. A distinction is made in law and public offices between the term business and a company (such as a corporation or cooperative). Colloquially, the terms are used interchangeably. Corporations are distinct from sole proprietors and partnerships. Corporations are separate and unique legal entities from their shareholders; as such they provide limited liability for their owners and members. Cor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vision Statement
A vision statement is a high-level, inspirational statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with. Vision statements may fill the following functions for a company: * Serve as foundations for a broader strategic plan. * Motivate existing employees and attract potential employees by clearly categorizing the company's goals and attracting like-minded individuals. * Focus company efforts and facilitate the creation of core competencies by directing the company to only focus on strategic opportunities that advance the company's vision. * Help companies differentiate from competitors. Characteristics A consensus does not exist on the characteristics of a "good" or "bad" vision statement. Commonly cited traits include: * concise: able to be easily remembered and repeated * clear: defines a prime goal * time horizon: defines a time horizon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SWOT Analysis
In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, , and Situation analysis, situational analysis) is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project. SWOT analysis evaluates the strategic position of organizations and is often used in the preliminary stages of decision-making processes to identify internal and external factors that are favorable and unfavorable to achieving goals. Users of a SWOT analysis ask questions to generate answers for each category and identify competitive advantages. SWOT has been described as a "tried-and-true" tool of strategic analysis, but has also been criticized for limitations such as the static nature of the analysis, the influence of personal biases in identifying key factors, and the overemphasis on external factors, leading to reactive strategies. Consequently, alternative approaches to SWOT have been devel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mission Statement
A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. It may include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or a desired future state—the "vision". Historically it is associated with Christian religious groups; indeed, for many years, a missionary was assumed to be a person on a specifically religious mission. The word "mission" dates from 1598, originally of Jesuits sending ("missio", Latin for "act of sending") members abroad. A mission statement is not simply a description of an organization by an external party, but an expression, made by an organization's leaders, of their desires and intent for the organization. A mission statement aims to communicate the organisation's purpose and d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
High Concept
High concept is a type of artistic work that can be easily pitched with a succinctly stated premise. It can be contrasted with low concept, which is more concerned with character development and other subtleties that are not as easily summarized. The origin of the term is disputed. Terminology High-concept narratives are typically characterized by an overarching "?" scenario that catalyzes the following events. Many summer blockbuster movies are built on a high-concept idea, such as "what if we could clone dinosaurs?" as in ''Jurassic Park''. High-concept narratives differ from analogous narratives. In the case of the latter, a high-concept story may be employed to allow commentary on an implicit subtext. A prime example of this might be George Orwell's '' Nineteen Eighty-Four'', which asks, "What if we lived in a future of totalitarian government?" while simultaneously generating social comment and critique aimed at Orwell's own (real-world) contemporary society. Similarl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Walt Disney Company
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16, 1923, as an animation studio, by brothers Walt Disney and Roy Oliver Disney as Disney Brothers Cartoon Studio; it later operated under the names Walt Disney Studio and Walt Disney Productions before adopting its current name in 1986. In 1928, Disney established itself as a leader in the animation industry with the short film ''Steamboat Willie.'' The film used synchronized sound to become the first post-produced sound cartoon, and popularized Mickey Mouse, who became Disney's mascot and corporate icon. After becoming a success by the early 1940s, Disney diversified into live-action films, television, and theme parks in the 1950s. However, following Walt Disney's death in 1966, the company's profits, especially in the animation sector, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Pitch
As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be delivered in any number of ways. A sales pitch may be invited by an organization looking to obtain supplies or services, for example in a commissioning context. Elements First impression The first visual and audible impression upon a market or client can appeal to any of the five senses in order to initiate excellent chemistry between the buyer and seller. A strategy to attract pote ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
