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Target Corporation is an American retail corporation that operates a chain of
discount department stores Discount stores offer a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient Logistics, distribution to keep down costs. ...
and
hypermarket A hypermarket or superstore is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full grocery lines and general merchandise. In ...
s, headquartered in
Minneapolis Minneapolis is a city in Hennepin County, Minnesota, United States, and its county seat. With a population of 429,954 as of the 2020 United States census, 2020 census, it is the state's List of cities in Minnesota, most populous city. Locat ...
, Minnesota. It is the seventh-largest retailer in the United States, and a component of the
S&P 500 Index The Standard and Poor's 500, or simply the S&P 500, is a stock market index tracking the stock performance of 500 leading companies listed on stock exchanges in the United States. It is one of the most commonly followed equity indices and in ...
. The company is one of the largest American-owned private employers in the United States. The original Target retail store was co-founded by John Geisse and Douglas Dayton, the CEO of the Dayton corporation at that time. The Dayton corporation, now known as the Target Corporation, was the company John Geisse worked for when he founded the Target stores and was founded in Minneapolis by businessman George Dayton in 1902, and developed through the years via expansion and acquisitions. Target, the company's first discount store and eventual namesake, was opened and founded by American business man John F. Geisse in 1962. The company became the Dayton-Hudson Corporation after merging with the J.L. Hudson Company in 1969 and formerly held ownership of several department store chains including Dayton's, Hudson's,
Marshall Field's Marshall Field & Company (colloquially Marshall Field's) was an American department store chain founded in 1852 by Potter Palmer. It was based in Chicago, Illinois and founded in the 19th century, it grew to become a large chain before Macy's, ...
, and Mervyn's. The parent company was renamed the Target Corporation in 2000. Despite the identical logo, name and similar type of outlets, Target Corporation is not affiliated with Target Australia. Target is notable for its focus on upscale, trend-forward merchandise at lower costs. Its stores typically sell general merchandise—including clothing, household goods, electronics, toys, and more—as well as
groceries A grocery store (American English, AE), grocery shop or grocer's shop (British English, BE) or simply grocery is a retail store that primarily retails a general range of food Product (business), products, which may be Fresh food, fresh or Food p ...
. Its name and logo refer to the center of a shooting target, and its canine mascot is named Bullseye. Target expanded throughout the U.S. in the late 20th century, cementing its place in American popular culture. Its main competitors include
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
and
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
. The corporation also operates 41 distribution centers, a financial services division, a global capabilities center in Bangalore, India, and two criminal
forensics Forensic science combines principles of law and science to investigate criminal activity. Through crime scene investigations and laboratory analysis, forensic scientists are able to link suspects to evidence. An example is determining the time and ...
laboratories. , Target operates 1,978 stores throughout the United States, and is ranked on the 2022 ''Fortune'' 500 list of the largest U.S. corporations by total revenue. It has been consistently ranked as one of the most philanthropic companies in the U.S. Attempts to take the chain international have proved unsuccessful. Target Corporation's
headquarters Headquarters (often referred to as HQ) notes the location where most or all of the important functions of an organization are coordinated. The term is used in a wide variety of situations, including private sector corporations, non-profits, mil ...
is located on Nicollet Mall in Minneapolis.


History

The history of what would become Target Corporation first began in June 1902, when George Dayton purchased a company called Goodfellow Dry Goods. The company was renamed the Dayton's Dry Goods Company in 1903 and later the Dayton Company in 1910. The first Target store opened in
Roseville, Minnesota Roseville is a city in Ramsey County, Minnesota, Ramsey County, Minnesota, United States. It is one of two Minneapolis-Saint Paul, Twin Cities suburbs that are bordered directly by Saint Paul, Minnesota, Saint Paul and Minneapolis (Lauderdale, M ...
, in 1962 while the parent company was renamed the Dayton Corporation in 1967. It became the Dayton-Hudson Corporation' after merging with the J. L. Hudson Company in 1969 and held ownership of several department-store chains including Dayton's, Hudson's,
Marshall Field's Marshall Field & Company (colloquially Marshall Field's) was an American department store chain founded in 1852 by Potter Palmer. It was based in Chicago, Illinois and founded in the 19th century, it grew to become a large chain before Macy's, ...
, and Mervyn's. In 2000, the Dayton-Hudson Corporation was renamed to Target Corporation.


Store formats/history


Target

The first Target discount store opened in Roseville, Minnesota, a suburb of
Minneapolis–Saint Paul Minneapolis–Saint Paul is a metropolitan area in the Upper Midwest, Upper Midwestern United States centered around the confluence of the Mississippi River, Mississippi, Minnesota River, Minnesota, and St. Croix River (Wisconsin–Minnesota), ...
, by John Geisse on May 1, 1962. Present-day properties are roughly and sell general merchandise, including hardlines and softlines. While many Target stores follow a standard big-box architectural style, the company has focused on "customizing each new store to ensure a locally relevant experience ..that best fit the surrounding neighborhood's needs" since August 2006. Initially, only SuperTarget locations operated Starbucks Coffee counters, although they were integrated into general-merchandise stores through their expanded partnership beginning in 2003. Many stores also feature Pizza Hut Express counters (usually in the self-service snack bar), along with
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
. Target introduced the "PFresh" store prototype in 2008, which expanded its grocery selection in general-merchandise locations by upwards of 200%. Newly constructed stores that follow the PFresh format are roughly larger than properties without groceries, although retain the Target branding because their offerings are considerably more limited than SuperTarget. PFresh sells perishable and frozen foods, baked goods, meat, and dairy. The company remodeled 109 stores accordingly in 2009, and renovated another 350 stores the following year. The company's decision to close their garden centers opened floor space for PFresh expansion and larger seasonal departments beginning in 2010.


CVS Health

On June 15, 2015,
CVS Health CVS Health Corporation is an American healthcare company that owns CVS Pharmacy, a retail pharmacy chain; CVS Caremark, a pharmacy benefits manager; and Aetna, a health insurance provider, among many other brands. The company is the worl ...
announced an agreement with Target to acquire all of Target's pharmacies and clinic businesses for around $1.9 billion. The Target pharmacies were rebranded as CVS Health pharmacies, which totaled 1,672 pharmacies in February 2016. The Target clinics were also rebranded as MinuteClinic. The acquisition of the Target pharmacies enabled CVS to expand its market into
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
, Denver, Portland, and Salt Lake City.


SuperTarget

The first Target Greatland location opened in
Apple Valley, Minnesota Apple Valley is a city in northwestern Dakota County, Minnesota, and a suburb of the Minneapolis–Saint Paul, Twin Cities. The population was 56,374 at the 2020 United States census, 2020 census, making it the 17th most populous city in Minnes ...
, in September 1990. They were about 50% larger than traditional Target stores, and pioneered company standards, including an increased number of checkout lanes and price scanners, larger aisles, expanded pharmacy and photography departments, and a food court. Target Greatland locations have since been converted to stores following the PFresh format beginning in 2009. The first SuperTarget
hypermarket A hypermarket or superstore is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full grocery lines and general merchandise. In ...
opened in
Omaha, Nebraska Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...
, in 1995, and expanded upon the Target Greatland concept with the inclusion of a full grocery department. The company expanded their grocery assortment in 2003 and adopted the modified tagline "Eat Well. Pay Less." (in reference to their tagline "Expect More. Pay Less.") in 2004. In the early 2000s, 43 locations (of nearly 100) featured E-Trade trading stations, although they were all closed by June 2003 after E-Trade determined, "we were not able to make it into a profitable distribution channel." When comparing SuperTargets with rival Walmart Supercenter hypermarkets, then-chief executive Gregg Steinhafel opined that
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
operates like "a grocer that happens to also sell general merchandise," whereas the less aggressive expansion of SuperTarget stores reflects his view of Target's grocery effort as a "high-impact, low-cost" side project. The company operated 239 SuperTarget locations as of September 2015; they each encompass an estimate of . In an article written in August 2015, Target was quoted as saying, "Big or small, our stores have one thing in common: they're ''all'' Target." Since then, newer stores have opened under the Target name.


Small-format Target

While typical Target locations are about , most "small-format" CityTarget stores are roughly . The first stores were opened in July 2012, in Chicago, Los Angeles, and Seattle; the location in
Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
is the largest CityTarget and opened in July 2015. TargetExpress stores range from ; the first opened in
Dinkytown Dinkytown is a commercial district within the Marcy-Holmes, Minneapolis, Marcy-Holmes neighborhood in Minneapolis, Minnesota. Centered at 14th Avenue Southeast and 4th Street Southeast, the district contains several city blocks occupied by vari ...
near the
University of Minnesota The University of Minnesota Twin Cities (historically known as University of Minnesota) is a public university, public Land-grant university, land-grant research university in the Minneapolis–Saint Paul, Twin Cities of Minneapolis and Saint ...
in July 2014. Products in these flexible-format properties are typically sold in smaller packages geared towards customers using public transportation. Locations built in college communities often carry an extended home department of apartment and dormitory furnishings. In August 2015, Target announced that it would rename its nine CityTarget and five TargetExpress stores as Target beginning that October, deciding, "Big or small, our stores have one thing in common: they're all Target." The first small-format stores under the unified naming scheme opened later that month in Chicago, Rosslyn,
San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
, and San Francisco. The company opened a store in the Tribeca neighborhood of New York in October 2016. In that same month, three other similar-sized stores opened in
Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
,
Cupertino, California Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose, California, San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The ...
, and the area around
Pennsylvania State University The Pennsylvania State University (Penn State or PSU) is a Public university, public Commonwealth System of Higher Education, state-related Land-grant university, land-grant research university with campuses and facilities throughout Pennsyl ...
. Target opened a store in Austin's Dobie Twenty21, adjacent to the UT-Austin campus. Nearly all of its planned openings through 2019 were small formats, which are less than . The goal of these smaller-format stores is to win over the business of millennial customers. The nearly 30 newer locations were to be situated in college towns or densely populated areas.


Brands and subsidiaries

As of 2018, Target has four subsidiaries: Target Brands, Inc., Target Capital Corporation, Target Enterprise, Inc., and Target General Merchandise, Inc. Target Australia was formerly a subsidiary of Target Corporation when it acquired Lindsays in 1968 until 1985, when it was sold to Coles Myer Limited.


Financial and Retail Services division

Financial and Retail Services (FRS), formerly Target Financial Services, issues Target's credit cards, known as the Target REDcard (formerly the Target Guest Card), issued through Target National Bank (formerly Retailers National Bank) for consumers and through Target Bank for businesses. FRS also oversees GiftCard balances. Target launched its PIN-x debit card, the Target Check Card, which was later rebranded as the Target Debit Card. The Target Debit Card withdraws funds from the customer's existing checking account, and allows for up to $40 "cash back". The debit card allows guests to save 5% off each purchase. In late 2017, Target replaced its REDcard slogan, "Save 5% Today, Tomorrow, & Everyday with Target REDcard", when it rolled out new benefits for REDcard holders by offering exclusive products on Target.com and preorders with "Everyday Savings. Exclusive Extras."


Target Sourcing Services

This global sourcing organization locates merchandise from around the world for Target and helps import the merchandise to the United States, including garments, furniture, bedding, and towels. Target Sourcing Services has 27 full-service offices, 48 quality-control offices, and seven concessionaires located throughout the world, and employs 1,200 people. Its engineers are responsible for evaluating the factories that do business with Target Corporation for quality, labor rights, and trans-shipment issues. It was acquired by Target Corporation in 1998, was founded in 1916 as the Associated Merchandising Corporation, and was previously owned by the clients it served. TSS ceased operations in its department-store group, the division of the former Associated Merchandising Corporation that acted as a buying office for Saks, Inc., Bloomingdale's, Stage Stores Inc.,
TJ Maxx TJ Maxx (stylized as T•J•maxx) is an American discount department store chain. It has more than 1,000 stores in the United States, making it one of the largest clothing retailers in the country. TJ Maxx is the flagship chain of the TJX Comp ...
, and Marshalls.


Private-label brands

Target Brands is the company's brand-management division that oversees the company's private-label products. In addition, Bullseye (a white Bull Terrier), is Target's mascot. * Good & Gather, a food and beverage brand, replaced Archer Farms and Simply Balanced. * Market Pantry, value grocery products * Dealworthy, a low-priced essentials brand * Boots & Barkley, a pet food and supply line * Embark, an outdoor gear line of camping and travel equipment * Room Essentials, inexpensive, primarily flat-pack, furniture * Brightroom, a line of storage solutions * Threshold, a premium furniture line * Wondershop, a Christmas decoration brand * Hyde and Eek, a Halloween decoration brand * up & up, offers essential commodities, including household, healthcare, beauty, baby, and personal-care products. * Xhilaration, a line of intimate and sleepwear, along with swimwear. Other private labels include brands launched in July 2016, during back-to-school sales. * Pillowfort, a children's line of bedding * Cat and Jack, a children's line of apparel and accessories * Cloud Island, a baby's line of bedding and clothing * Project 62, a household-goods line placed alongside Room Essentials * Goodfellow & Co., a clothing and personal-care line for men, with the name being an homage to their beginnings as Goodfellow Dry Goods * A New Day, a clothing line for women * JoyLab, a fitness-clothing line for women * Hearth and Hand, a home and lifestyle brand, in collaboration with designer Joanna Gaines Eight Target private-label brands that launched in 2018: * Universal Thread, a denim lifestyle brand * Opalhouse, eclectic home decor * Heyday, a line of electronic accessories * Original Use, male clothing brand targeting gen-Z and millennials * Wild Fable, women's clothing brand targeting gen-Z * Made By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and more * Smartly, essential a commodity brand, including household, healthcare, beauty, and personal-care products In addition, Target released three new intimates, loungewear, and sleepwear brands for women on February 25, 2019: * Auden, an intimates and lingerie exclusive brand * Stars Above, an in-house brand for sleepwear * Colsie, an intimates and loungewear brand On January 9, 2020, Target announced its new activewear brand, ''All in Motion'', an
athleisure Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. The word is a portmanteau combining the words 'athletic' and 'leisure'. Athleisure outfits can include tracksuits, sports jackets, hoodies, yoga pants, tight ...
line with products for men, women, boys, and girls. The brand's logo plays homage to a previous Dayton's logo. On March 9, 2021, Target announced a new brand called Favorite Day, a brand that sells bakery, snacks, candy, premium ice cream, cake-decorating supplies, and beverage mixers and mocktails items. It launched on April 5, 2021. Former brands include: *
Cherokee The Cherokee (; , or ) people are one of the Indigenous peoples of the Southeastern Woodlands of the United States. Prior to the 18th century, they were concentrated in their homelands, in towns along river valleys of what is now southwestern ...
, children's and women's clothing: On September 10, 2015, Target stores announced it would cease carrying the brand when its partnership with Cherokee Inc. expired on January 31, 2017. It was replaced by Cat & Jack. * Circo, toddler's and kids clothing: The brand was replaced by Cat & Jack upon debut. * Merona, a clothing brand purchased by Target in 1991 * Mossimo Supply Co., a clothing line, in partnership with the brand owner Iconix Brand Group * Gilligan & O'Malley product lines of intimates and sleepwear were discontinued after the release of the brands Auden, Stars Above, and Colsie.


Website

Target.com owns and oversees the company's
e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...
initiatives, such as the Target.com domain. Founded in early 2000 as target.direct, it was formed by separating the company's existing e-commerce operations from its retailing division and combining it with its Rivertown Trading direct-marketing unit into a stand-alone subsidiary. In 2002, target.direct and Amazon.com's subsidiary Amazon Enterprise Solutions created a partnership in which Amazon.com would provide order fulfillment and guest services for Target.com in exchange for fixed and variable fees. After the company sold
Marshall Field's Marshall Field & Company (colloquially Marshall Field's) was an American department store chain founded in 1852 by Potter Palmer. It was based in Chicago, Illinois and founded in the 19th century, it grew to become a large chain before Macy's, ...
and Mervyn's in 2004, target.direct became Target.com. The domain ''target.com'' attracted at least 288 million visitors annually by 2008, according to a Compete.com survey. In August 2009, Target announced that they would build and manage a new Target.com platform, independent of Amazon.com. This new platform was to launch in 2011, in advance of the holiday season. Prior to the announcement, Target and Amazon had extended their partnership until 2011. In January 2010, Target announced their vendor partners for the re-platforming project. These partners include Sapient,
IBM International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...
,
Oracle An oracle is a person or thing considered to provide insight, wise counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. If done through occultic means, it is a form of divination. Descript ...
, Endeca,
Autonomy In developmental psychology and moral, political, and bioethical philosophy, autonomy is the capacity to make an informed, uncoerced decision. Autonomous organizations or institutions are independent or self-governing. Autonomy can also be ...
, Sterling Commerce, and Huge, among others. The re-platformed Target.com officially launched on August 23, 2011, effectively ending the partnership with Amazon.com. Over the last few years, Target has been working to grow their fulfillment strategy via the orders placed through their website.


Former subsidiaries

* Target Portrait Studio was a chain of portrait studios that were located in select Target stores. The chain, which was operated by Lifetouch, opened in 1996 and ceased operations on January 28, 2017. * Target Garden Center was a chain of garden centers that were located in Target, Super Target, and Target Greatland stores. Around 260 Target stores in California,
Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...
,
Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...
, and Florida had garden centers. All of Target's garden centers closed in September 2010. Target spokesperson Jana O'Leary claimed that the reason why their garden centers closed was because "the garden centers don't provide significant value to our guests. Also, it's no longer a profitable business for us." * Target Canada was the chain of Target stores in Canada. It was formed in 2013 when Target acquired Zellers leases and converted them into Target stores. Target Canada was in operation for two years until the closure of all stores in 2015. The retail chain racked up losses of $2.1 billion in its brief lifespan, and the Canadian news media termed Target's foray into Canada as a "spectacular failure", "an unmitigated disaster", and "a gold standard case study in what retailers should not do when they enter a new market".


Supply chain

, Target Corporation operates 41 distribution centers across the United States. With the exception of vendor-supplied items, such as greeting cards and soda, these distribution centers ship items directly to Target stores. Also, unlike Walmart, Target's grocery selection does not come from their own distribution centers, but from the companies with whom Target has partnered. The retail chain's first distribution center opened in Fridley, Minnesota, in 1969. It included a computerized distribution system and was known as the Northern Distribution Center. During this time, the chain consisted of 17 stores after having expanded into
Oklahoma Oklahoma ( ; Choctaw language, Choctaw: , ) is a landlocked U.S. state, state in the South Central United States, South Central region of the United States. It borders Texas to the south and west, Kansas to the north, Missouri to the northea ...
and Texas. On August 9, 2004, Target announced to their suppliers that they were going to perform a trial on the effects of
radio-frequency identification Radio-frequency identification (RFID) uses electromagnetic fields to automatically Automatic identification system, identify and Tracking system, track tags attached to objects. An RFID system consists of a tiny radio transponder called a tag, ...
(RFID) on the efficiency of their
supply chain management In commerce, supply chain management (SCM) deals with a system of procurement (purchasing raw materials/components), operations management, logistics and marketing channels, through which raw materials can be developed into finished produc ...
in the
Dallas–Fort Worth metroplex The Dallas–Fort Worth metroplex, officially designated Dallas–Fort Worth–Arlington by the U.S. Office of Management and Budget, is the most populous metropolitan statistical area in the U.S. state of Texas and the Southern United States, ...
. This trial involved one Target distribution center and 10 nearby Target stores. Here, RFID tags were placed on the bar codes of pallets and cartons to track the goods from the suppliers to the distribution center, and from the distribution center to the stores. As of 2009, RFID had been phased out of the Dallas–Fort Worth stores. In 2016, Target planned to roll out the RFID technology at all 1,795 of its store locations across the United States. Target opened new distribution centers in 2006 ( Rialto, California,
DeKalb, Illinois DeKalb ( ) is a city in DeKalb County, Illinois, United States. The population was 40,290 at the 2020 United States census, 2020 census. The city is named after decorated Franconian-French war hero Johann de Kalb, who died during the Ameri ...
) to support the growth of its stores. On January 27, 2009, Target announced the closing of its distribution center in Maumelle, Arkansas, the second-oldest in the company. The reason cited was the need to ensure that Target remained competitive in the long term. In June 2009, Target opened a new distribution center to supply more than 60 stores in three states. SuperTarget and PFresh stores require fresh produce and refrigerated and frozen items. Food-distribution centers owned by SuperValu have been used by Target for many years. In October 2003, SuperValu's facility in
Phoenix, Arizona Phoenix ( ) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona. With over 1.6 million residents at the 2020 census, it is the ...
, was converted to serve Target exclusively. The same change was implemented at the SuperValu center in
Fort Worth, Texas Fort Worth is a city in the U.S. state of Texas and the county seat of Tarrant County, Texas, Tarrant County, covering nearly into Denton County, Texas, Denton, Johnson County, Texas, Johnson, Parker County, Texas, Parker, and Wise County, Te ...
. A new distribution center was constructed by Target in
Lake City, Florida Lake City is a city in and the county seat of Columbia County, Florida, United States. As of the 2020 census, the city's population was 12,329, up from 12,046 at the 2010 census. It is the principal city of the Lake City Micropolitan Statistica ...
, to serve the Southeast, but it was operated by SuperValu until 2011, when it transitioned to Target. A fourth center in
Cedar Falls, Iowa Cedar Falls is a city in Black Hawk County, Iowa, United States. As of the 2020 United States census, the city population was 40,713. Cedar Falls is home to the University of Northern Iowa, a public university. Cedar Falls along with neighbori ...
, opened in 2009 and is unique in that it is located adjacent to a standard Target Distribution Center, each using the same dispatch office. Other warehouses owned by SuperValu are still used in other regions, but Target plans to replace those over the next few years. In Colorado, stores are serviced through FreshPack Produce Inc. of
Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...
. In the mid-Atlantic region/
Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
market, C&S Wholesale Grocers services the fresh produce, meat, dairy, bakery, and frozen-food needs to PFresh stores. Target partnered with Swisslog Holding to use a semiautomated monorail picking system called the CaddyPick system for use in the food-distribution centers. The company operates four facilities to receive shipments from overseas manufacturers and suppliers. They are located near ports at Rialto, California;
Savannah, Georgia Savannah ( ) is the oldest city in the U.S. state of Georgia (U.S. state), Georgia and the county seat of Chatham County, Georgia, Chatham County. Established in 1733 on the Savannah River, the city of Savannah became the Kingdom of Great Brita ...
;
Lacey, Washington Lacey is a city in Thurston County, Washington, United States. It is a suburb of Olympia, Washington, Olympia with a population of 53,526 at the 2020 United States census, 2020 census, making it the List of municipalities in Washington, 24th mos ...
; and
Suffolk, Virginia Suffolk ( ) is an independent city (United States), independent city in Virginia, United States. As of 2020, the population was 94,324. It is the List of cities in Virginia, 10th-most populous city in Virginia, the largest city in Virginia by bou ...
. Merchandise received is sent directly to Regional Distribution Centers. Internet sales orders from the Target Direct division, which operates from the Target.com website, are processed by the facility in Woodbury, Minnesota, with some support from
Savannah, Georgia Savannah ( ) is the oldest city in the U.S. state of Georgia (U.S. state), Georgia and the county seat of Chatham County, Georgia, Chatham County. Established in 1733 on the Savannah River, the city of Savannah became the Kingdom of Great Brita ...
, and other vendors. New centers opened in
Ontario, California Ontario is a city in southwestern San Bernardino County, California, United States, east of downtown Los Angeles and west of downtown San Bernardino, the county seat. Located in the western part of the Inland Empire metropolitan area, it lies ...
, and
Tucson, Arizona Tucson (; ; ) is a city in Pima County, Arizona, United States, and its county seat. It is the second-most populous city in Arizona, behind Phoenix, Arizona, Phoenix, with a population of 542,630 in the 2020 United States census. The Tucson ...
, in 2009. In 2021, during the COVID-19 pandemic, Target supply chain and inventory teams worked proactively to move products fast, and they hired more than 30,000-year-round supply chain team members to bolster their team. Several former Target Supply Chain Executives have been named Chief Supply Chain Officers at other large organizations across the United States. Notables are: * Arthur Valdez – Starbucks, * Alexis Depree – Nordstroms, * Colin Yankee – Tractor Supply, * Sean Halligan – RNDC, * Amanda Martin – Neiman Marcus, * Kristin Bauer – Footlocker, * Moid Alwy – ATD, * Mario Rivera – CVS, * Derek Hornsby – Michaels Stores, * Mark Irvin – Best Buy


Distribution centers

File:TargetWarehouseFKL.jpg, Reach forklifts at a Target distribution center File:TargetDCSWSL.jpg, Target distribution center with a Swisslog CaddyPick system File:TargetDCLC19.jpg, T-3892 Target food distribution center in
Lake City, Florida Lake City is a city in and the county seat of Columbia County, Florida, United States. As of the 2020 census, the city's population was 12,329, up from 12,046 at the 2010 census. It is the principal city of the Lake City Micropolitan Statistica ...
File:Target Distribution Center, Tift County.jpg, T-0556 Target regional distribution center in
Tifton, Georgia Tifton is a city in and the county seat of Tift County, Georgia, United States. The population was 17,045 at the 2020 census. The area's public schools are administered by the Tift County School District. Abraham Baldwin Agricultural College has ...


Corporate affairs


Headquarters

Target Corporation has its headquarters on Nicollet Mall in Minneapolis near the site of the original Goodfellows store. The complex includes Target Plaza North and Target Plaza South. Ryan Companies developed the complex, and Ellerbe Becket served as the architect. Target had the roughly $260 million complex developed to provide one location of office space for 6,000 employees. The 14-story Target Plaza North has of office and retail space, while the 32-story Target Plaza South has of space. In October 2014, Target completed construction of an 1,600,000 square feet corporate campus in Brooklyn Park, Minnesota, called Target Northern Campus. Brian Cornell serves as board chairman and CEO of Target Corporation. In January 2016, Cornell began making home visits in an effort to understand better the needs and desires of his customers. In January 2016, Target fired Tina Tyler from her job as chief stores officer. She was replaced with long-time employee Janna Potts. On August 26, 2020, the headquarters building was broken into and damaged during the Minneapolis false rumours riot. Three Minnesota residents were later convicted of federal arson charges for setting fires inside the building during the riot.


Diversity

The company states that "individuality may include a wide spectrum of attributes such as personal style, age, race, gender, ethnicity, sexual orientation, language, physical ability, religion, family, citizenship status, socio-economic circumstances, education, and life experiences." In February 2006, the National Federation of the Blind (NFB) filed a class action discrimination lawsuit in Northern California's Alameda County Superior Court, claiming that Target's commercial website contains "thousands of access barriers that make it difficult, if not impossible, for blind customers to use." Target Corporation settled the lawsuit in October 2008, paying $6 million and agreeing to work with the NFB over the next three years improving the usability of the Target.com site. On August 24, 2009, the United States
Equal Employment Opportunity Commission The U.S. Equal Employment Opportunity Commission (EEOC) is a federal agency that was established via the Civil Rights Act of 1964 to administer and enforce civil rights laws against workplace discrimination. The EEOC investigates discrimination ...
(EEOC) filed a discrimination lawsuit against Target Corporation for unlawfully denying reasonable accommodation to an employee with multiple disability-based impairments and substantially reducing his work hours due to the medical conditions. According to the claims in the EEOC press release, Target's actions violated Title I of the Americans With Disabilities Act (ADA) and Title I of the Civil Rights Act of 1991. In February 2012, the company extended the team member discount to same-sex partners of employees. It had received a 100 on the Human Rights Campaign Corporate Equality Index Score, prior to donating funds to Minnesota Forward. The
National Association for the Advancement of Colored People The National Association for the Advancement of Colored People (NAACP) is an American civil rights organization formed in 1909 as an interracial endeavor to advance justice for African Americans by a group including W. E. B. Du&nbs ...
has repeatedly given Target failing grades on its annual Economic Reciprocity Initiative report card, a measure of the company's "commitment to the African-American citizenry". In 2003 and 2005, the NAACP has rated Target an "F" on this report; in 2004, Target was rated a "D−". In 2006, when Target was asked why it didn't participate in the survey again, a representative explained, "Target views diversity as being inclusive of all people from all different backgrounds, not just one group." In September 2020, Target published a "Workforce Diversity Report" indicating that 50% of Target's 350K employees are people of color, and over half are women. The report also stated that within the corporate leadership team, people of color account for 24% of the team and 42% are women. On a retail level, 33% of stores are managed by people of color, with more than half of management positions occupied by women. Brian Cornell publicly stated that the commitment to programs at Target to support diversity, equity and inclusion following the murder of George Floyd by police in Minneapolis. He stated “I recognize that it’s time to take it to another level, and that as CEOs, we have to be the company’s head of diversity and inclusion." One of the created programs intended to help Black entrepreneurs develop, test, and scale products to sell at mass retailers promised to spend more than $2 billion with Black-owned businesses by 2025. In 2025, Target announced an abrupt change to these policies following an executive order from President Trump ordering a dismantling of the federal government’s diversity and inclusion programs. Target announced a halt to many programs designed to increase diversity equity and inclusion at Target. The company also said it would no longer participate in external diversity surveys, including the Human Rights Campaign’s Corporate Equality Index. Following Target's statement to roll back on equitable hiring practices, Twin Cities Pride announced Target would no longer be participating in the 2025 Pride Festival.


Philanthropy

Target is consistently ranked as one of the most philanthropic companies in the US. It ranked No. 22 in ''Fortune'' magazine's "World's Most Admired Companies" for 2010, largely in part to the donation efforts of the company as a whole. According to a November 2005 ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' article, it ranked as the highest cash-giving company in America in percentage of income given (2.1%). Target donates around 5 percent of its pre-tax operating profit; it gives over $3 million a week (up from $2 million in years prior) to the communities in which it operates. It also gives a percentage of charges from its Target Visa to schools designated by the cardholders. To date, Target has given over $150 million to schools across the United States through this program. Further evidence of Target's philanthropy can be found in the Target House complex in
Memphis, Tennessee Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...
, a long-term housing solution for families of patients at the city's St. Jude Children's Research Hospital. The corporation led the way with more than $27 million in donations, which made available 96 fully furnished apartments for families needing to stay at St. Jude over 90 days. Target has a no-solicitation rule at its properties, as it seeks to provide a "distraction-free shopping experience for its guests." Exemptions to this policy were previously made for the
Salvation Army The Salvation Army (TSA) is a Protestantism, Protestant Christian church and an international charitable organisation headquartered in London, England. It is aligned with the Wesleyan-Holiness movement. The organisation reports a worldwide m ...
red kettles and bell-ringers outside Target stores during the holidays through Christmas. In 2004, however, Target asked the organization to explore alternate methods to partner with Target. Target donates to local Salvation Army chapters through its grant program and annually to the United Way of America (the Salvation Army is a member of the United Way coalition). In 2005, Target and the Salvation Army created a joint effort called "The Target/Salvation Army Wish List", where online shoppers could donate goods to the organization for hurricane victims by buying them directly from Target.com between November 25, 2005, and January 25, 2006. In 2006, they created another joint effort called "The Target/Salvation Army Angel Giving Tree", which is an online version of the Salvation Army's Angel Tree program; in addition to donating proceeds made from the sales of limited edition Harvey Lewis angel ornaments within Target's stores. During the Thanksgiving holiday of 2006, Target and the Salvation Army partnered with magician
David Blaine David Blaine (born David Blaine White; April 4, 1973) is an American magician, mentalist, and Endurance art, endurance performer. Born in New York City, Blaine became interested in magic at a very young age. He gained prominence in 1997, when h ...
to send several families on a shopping spree the morning of Black Friday. The challenge held that if Blaine could successfully work his way out of a spinning gyroscope by the morning of Black Friday, then several families would receive $500 shopping certificates. The challenge was completed successfully by Blaine. During disasters, Target has been a major benefactor for relief efforts. Target provided monetary and product donations during the
September 11 attacks The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
; it also donated money for relief efforts for the 2004 tsunami in South Asia and donated $1.5 million (US) to the
American Red Cross The American National Red Cross is a Nonprofit organization, nonprofit Humanitarianism, humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States. Clara Barton founded ...
in the aftermath of
Hurricane Katrina Hurricane Katrina was a powerful, devastating and historic tropical cyclone that caused 1,392 fatalities and damages estimated at $125 billion in late August 2005, particularly in the city of New Orleans and its surrounding area. ...
in 2005. It also allowed its store properties in the affected area to be used as command centers for relief organizations and donated supplies such as water and bug spray. Target will often donate its unused, returned or seasonal merchandise (particularly clothing) to Goodwill Industries.


Environmental record

In 2007, Target Corporation agreed to reduce its sales on all materials containing
polyvinyl chloride Polyvinyl chloride (alternatively: poly(vinyl chloride), colloquial: vinyl or polyvinyl; abbreviated: PVC) is the world's third-most widely produced synthetic polymer of plastic (after polyethylene and polypropylene). About 40 million tons of ...
(PVC). Testers found toxic lead and phthalates and large amounts of PVC in toys, lunch boxes, baby bibs, jewelry, garden hoses, mini blinds, Christmas trees, and electronics. Several studies have shown that chemicals in vinyl chloride can cause serious health problems for children and adults. The University of Illinois Medical Center in Chicago states that people who use products containing PVC can become exposed with harmful toxic phthalates and lead, which eventually can become a big contributor with dioxins. Lois Gibbs, executive director of the Center for Health, Environment, and Justice, stated, "Target is doing the right thing by moving away from PVC and switching to safer alternatives." Other companies reducing the PVC on their shelves include Walmart,
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
,
Johnson & Johnson Johnson & Johnson (J&J) is an American multinational pharmaceutical, biotechnology, and medical technologies corporation headquartered in New Brunswick, New Jersey, and publicly traded on the New York Stock Exchange. Its common stock is a c ...
, Nike, and Apple. Target is beginning to reduce energy use with energy-efficient storefronts and reducing waste with recycling programs. All Target stores in the United States use plastic carts with metal frames. In mid-2006, Target took it a step further when it began introducing a newer cart design made entirely of plastic. It also uses the same design in its hand-use baskets. Target released a 13-page report in 2007 that outlined their current and future plans for becoming more earth-friendly according to LEED. Such efforts include installing sand filtration systems for the stores' wastewater. Recycling programs will be aimed at garment hangers, corrugated cardboard, electronics, shopping carts, shrink wrap, construction wastes, carpeting, and ceiling tiles and roofing materials. All stores in
Oklahoma Oklahoma ( ; Choctaw language, Choctaw: , ) is a landlocked U.S. state, state in the South Central United States, South Central region of the United States. It borders Texas to the south and west, Kansas to the north, Missouri to the northea ...
will be partnered with Oklahoma Gas & Electric to exclusively use
wind power Wind power is the use of wind energy to generate useful work. Historically, wind power was used by sails, windmills and windpumps, but today it is mostly used to generate electricity. This article deals only with wind power for electricity ge ...
for all Target stores to reduce
greenhouse gas emissions Greenhouse gas (GHG) emissions from human activities intensify the greenhouse effect. This contributes to climate change. Carbon dioxide (), from burning fossil fuels such as coal, petroleum, oil, and natural gas, is the main cause of climate chan ...
. Stores nationwide use only LED and fluorescent lights and low-flow restrooms that reduce wastewater by 30%. Some Target stores are installing roof gardens or
green roof A green roof or living roof is a roof of a building that is partially or completely covered with vegetation and a growing medium, planted over a waterproofing membrane. It may also include additional layers such as a root barrier and drainage ...
s, which absorb stormwater and cut down on
surface runoff Surface runoff (also known as overland flow or terrestrial runoff) is the unconfined flow of water over the ground surface, in contrast to ''channel runoff'' (or ''stream flow''). It occurs when excess rainwater, stormwater, meltwater, or other ...
, mitigate temperature fluctuations, and provide habitats for birds. There are currently four green-roof Target stores in Chicago. Target carries over 700 organic and alternative products from brands such as Archer Farms, Burt's Bees, and
Method Products Ecover is an American-owned Belgian company that manufactures ecologically sound cleaning products (made from plant-based and mineral ingredients), owned by S. C. Johnson & Son since 2017. History The company was founded in 1979 by Frans Bog ...
. They also sell clothes made from organic cotton, non-toxic cleaners, low-energy lighting and electronics, non-toxic and non-animal tested cosmetics, and furniture made from recycled materials. , Target has been offering reusable shopping bags as an alternative to disposable plastic bags. Target gift cards are made from corn-based resins. All of the stores' packaging is done with a modified paperboard/clamshell option and has goals for phasing out plastic wrap completely. In collaboration with MBH Architects, Target's first "green" building was a 100,000+square foot Target store built in 1995 in
Fullerton, California Fullerton ( ) is a city located in northern Orange County, California, United States. As of the 2020 census, the city had a total population of 143,617. Fullerton was founded in 1887. It secured the land on behalf of the Atchison, Topeka and S ...
. It was a part of the EPA Energy Star Showcase for its use of
skylight A skylight (sometimes called a rooflight) is a light-permitting structure or window, usually made of transparent or translucent glass, that forms all or part of the roof space of a building for daylighting and ventilation purposes. History O ...
s that cut the original energy consumption by 24% with a 5-year payback. Target and MBH Architects were awarded the "Green Lights Partner/Ally of the Year Award". Target is the only national retailer employing a Garment Hanger reuse program, which keeps millions of pounds of metal and plastic out of
landfill A landfill is a site for the disposal of waste materials. It is the oldest and most common form of waste disposal, although the systematic burial of waste with daily, intermediate and final covers only began in the 1940s. In the past, waste was ...
s. In 2007, this program prevented 434million hangers from entering landfills. On June 15, 2009, the California Attorney General and 20 California District Attorneys filed a lawsuit in Alameda County alleging that Target stores across the state have been illegally dumping
hazardous waste Hazardous waste is waste that must be handled properly to avoid damaging human health or the environment. Waste can be hazardous because it is Toxicity, toxic, Chemical reaction, reacts violently with other chemicals, or is Corrosion, corrosive, ...
s in landfills. On October 1, 2009, Target Corporation agreed to pay a $600,000 civil penalty for importing and selling a variety of toys with
lead paint Lead paint or lead-based paint is paint containing lead. As pigment, lead(II) chromate (, "chrome yellow"), lead(II,IV) oxide, (, "red lead"), and lead(II) carbonate (, "white lead") are the most common forms.. Lead is added to paint to acceler ...
levels that were higher than is legally allowed. The Consumer Products Safety Commission alleged that "Target knowingly imported and sold the illegal Chinese-made toys between May 2006 and August 2007." A similar problem occurred a few months later in February 2010, when Target pulled
Valentine's Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring a Christian martyrs, martyr named Saint Valentine, Valentine, and ...
"message bears" from its shelves at the request of the California attorney general's office. The bears, which were manufactured in China, contained more lead than is permissible under federal law for children under 12. A
class action A class action is a form of lawsuit. Class Action may also refer to: * ''Class Action'' (film), 1991, starring Gene Hackman and Mary Elizabeth Mastrantonio * Class Action (band), a garage house band * "Class Action" (''Teenage Robot''), a 2002 e ...
suit was filed in 2014 in the U.S. District Court for the Northern District of Ohio, on behalf of consumers in Ohio that purchased Targetbrand wet wipes. The lawsuit filed against Target Corporation alleges the retailer misled consumers by marking the packaging on its up & up brand wipes as flushable and safe for sewer and septic systems. The lawsuit also alleges that so-called flushable wipes are a public health hazard because they are alleged to clog pumps at municipal waste-treatment facilities. On April 27, 2017, Target announced a corporate goal to install rooftop solar panels in 500buildings by 2020 with each project reducing 15 to 40percent of a property's energy needs. Target also unveiled its first solar installation in shape of the bullseye logo at a distribution center in Phoenix, Arizona. On December 5, 2018, Alameda County District Attorney O'Malley announced fining Target $7.4million for putting illegal e-waste, medical supplies and private information into the garbage. On April 23, 2018, Target announced plans to accelerate their electric vehicle program by installing charging stations at more than 600 parking spaces at over 100 sites across 20states. On March 17, 2022, Target announced its first net zero energy store in Vista, California.


Customer privacy

In December 2013, a
data breach A data breach, also known as data leakage, is "the unauthorized exposure, disclosure, or loss of personal information". Attackers have a variety of motives, from financial gain to political activism, political repression, and espionage. There ...
of Target's systems affected up to 110 million customers.Target says data breach up to 110 mn customers
" . AFP. Retrieved on December 27, 2013.
Compromised customer information included names, phone numbers, email and mailing addresses.
. . Yahoo! Finance. Retrieved on May 22, 2015.
In March 2015, Target reached a class-action settlement with affected consumers for $10 million (plus class-action attorney fees). In May 2016, Target settled with affected banks and credit unions for $39 million (plus class-action attorney fees), of which $19 million would be disbursed by a MasterCard program.


International operations

Target only operates in the United States as of 2023, though in the past Target attempted to bring their stores to Canada. Therefore, other companies and trademarks that are under the name of "Target" outside of the United States are not owned by the Target Corporation. There is a company in Australia with the same logo, and the same name, but these stores are not related. It could be possible that the copying of the branding was legal, or that the companies both ended up with the same name and logo by coincidence, as the logo of the Target Australia brand and the Target Corporation are obvious choices for the name "Target". Both Target Australia and the Target Corporation are the re-branded names and designs of older, also unrelated, stores.


Labor relations

In 2015, Target followed
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
in raising its minimum wage to $9 per hour. Two years later, Target announced that the minimum hourly wage would be increased to $11 by October 2017 and pledged to raise it to $15 (referred to as "living wage" by labor advocates) by 2020. By April 2019, the company announced that it was on track to meet this goal, increasing its minimum wage to $13 per hour. In June 2020, Target announced ahead of schedule that the minimum hourly wage would rise to $15 permanently, after previously announcing it to be temporary through July 4, 2020. As a thank you to store and distribution center team members who worked during the
COVID-19 pandemic in the United States On December 31, 2019, China announced the discovery of a cluster of pneumonia cases in Wuhan. The first American case was reported on January 20, and United States Department of Health and Human Services, Health and Human Services Secreta ...
, Target also announced a one-time $200 bonus to be paid towards the end of July 2020. During the COVID-19 pandemic, Target began providing additional team member resources to help team members meet essential needs, obtain virtual healthcare, and take a paid leave of absence (based on certain medical or physical criteria that may cause exposure to coronavirus). In February 2021, Target began offering all of its hourly employees up to four hours of pay when they get both doses of the
COVID-19 vaccine A COVID19 vaccine is a vaccine intended to provide acquired immunity against severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), the virus that causes coronavirus disease 2019 ( COVID19). Knowledge about the structure and fun ...
as well as covering the cost of a
Lyft Lyft, Inc. is an American company offering ride-hailing services, motorized scooters, and bicycle-sharing systems in the United States and Canada. Lyft sets fares, which vary using a dynamic pricing model based on local supply and demand a ...
ride, up to $15 each way, to the vaccination appointment. In August 2021, Target announced a $200 million investment to offer debt-free degrees to more than 340,000 full-time and part-time team members at stores, distribution centers, and headquarters locations. In December 2021, an employee at a Target store in Indianapolis, Indiana named Andrew Stacy filed an
unfair labor practice An unfair labor practice (ULP) in United States labor law refers to certain actions taken by employers or unions that violate the National Labor Relations Act of 1935 (49 Stat. 449) (also known as the NLRA and the Wagner Act after NY Senator ...
charge against the company with the
National Labor Relations Board The National Labor Relations Board (NLRB) is an Independent agencies of the United States government, independent agency of the federal government of the United States that enforces United States labor law, U.S. labor law in relation to collect ...
, alleging that a manager at the store confiscated union flyers that Stacy was distributing with a co-worker and then interrogated the co-worker about the flyers.


Corporate identity


Logo

File:Target logo (1968).png, Target logo, 1962–1968 File:Target Corporation logo (vector).svg, Target logo, 1968–present File:Target old logo.svg, Target logo, used as primary logo from 1968 to 2004 and secondary logo from 2004 to 2018 File:Target logo.svg, Target logo, 2004–2018 File:Target (2018).svg, Target logo, 2018–present File:TargetGreatlandLogo.jpg, Target Greatland logo, 1990–2006 File:SuperTargetLogo95.png, Original SuperTarget logo, 1995–2006 File:SuperTarget2006PNG.PNG, Second SuperTarget logo, 2006–2018 File:CityTargetLogo.png, CityTarget logo, 2012–2015 File:TargetExpressLogo.png, TargetExpress logo, 2014–2015 File:Super Target logo.png, Super Target logo, 2004–2018


Differentiation from competitors

Since its founding, it has intended to differentiate its stores from its competitors by offering what it believes is more upscale, trend-forward merchandise at lower costs, rather than the traditional concept of focusing on low-priced goods. Douglas J. Dayton, one of the Dayton brothers, explained John Geisse's concept: As a result, Target stores tend to attract younger customers than Walmart, among other competitors. The
median The median of a set of numbers is the value separating the higher half from the lower half of a Sample (statistics), data sample, a statistical population, population, or a probability distribution. For a data set, it may be thought of as the “ ...
Target shopper is 40, the youngest of all major discount retailers that Target competes directly against. The median household income of Target's customer base is roughly $64,000. Roughly 76% of Target customers are female, and more than 43% have children at home. About 80% have attended college and 57% have completed college. In October 2008, Target announced plans to fight the perception that their products are more expensive than those of other discount retailers. It added perishables to their inventory, cut back on discretionary items, and spent three-quarters of their marketing budget on advertising that emphasizes value and includes actual prices of items featured in ads. Target also planned to slow its expansion from about 100 stores a year down to 70 stores a year. Target stores are designed to be more attractive than large
big-box store A big-box store, a hyperstore, a supercenter, a superstore, or a megastore is a physically large retail establishment, usually part of a chain of stores. The term sometimes also refers, by extension, to the company that operates the store. The ...
s by having wider aisles, drop ceilings, a more attractive presentation of merchandise, and generally cleaner fixtures. Special attention is given to the design of the store environment: graphics reinforce its advertising imagery, while shelves are dressed with contemporary signage, backdrops, and liners, often printed on inexpensive material such as paper, corrugated and foam boards. Some stores, particularly those in the vicinity of major airports, have a bullseye painted on the roof that can be seen from above: the stores in
East Point, Georgia East Point is a suburban city located southwest of Atlanta in Fulton County, Georgia, United States. As of the 2020 United States census, 2020 census, the city had a population of 38,358. The city name is derived from being at the opposite end o ...
, near Hartsfield-Jackson Atlanta International Airport; Rosemont, Illinois, near
O'Hare International Airport Chicago O'Hare International Airport is the primary international airport serving Chicago, Illinois, United States, located on the city's Northwest Side, approximately northwest of the Chicago Loop, Loop business district. The airport is ope ...
; Potomac Yard, Virginia, near
Ronald Reagan Washington National Airport Ronald Reagan Washington National Airport is a public airport in Arlington County, Virginia, United States, from Washington, D.C. The closest airport to the nation's capital, it is one of two airports owned by the federal government and ope ...
; College Point, New York (Queens), east of
LaGuardia Airport LaGuardia Airport ( ) – colloquially known as LaGuardia or simply LGA – is a civil airport in East Elmhurst, Queens, East Elmhurst, Queens, New York City, situated on the North Shore (Long Island), northwestern shore of Long Island, bord ...
; and Richfield, Minnesota, adjacent to Minneapolis–St. Paul International Airport are among such locations. The location in
Inglewood, California Inglewood is a city in southwestern Los Angeles County, California, United States, in the Greater Los Angeles, Greater Los Angeles metropolitan area. As of the 2020 United States census, 2020 U.S. census, the city had a population of 107,762. ...
, near
Los Angeles International Airport Los Angeles International Airport is the primary international airport serving Los Angeles and its Greater Los Angeles, surrounding metropolitan area, in the U.S. state of California. LAX is located in the Westchester, Los Angeles, Westcheste ...
and
SoFi Stadium SoFi Stadium ( ) is a domed multi-purpose stadium in Inglewood, California, U.S., a suburb of Los Angeles. SoFi occupies the former site of the Hollywood Park Racetrack and neighbors the Kia Forum and Intuit Dome. Opened in September 2020, the ...
, has an LED bullseye logo on its roof, made out of solar panels. Target stores do not sell
firearm A firearm is any type of gun that uses an explosive charge and is designed to be readily carried and operated by an individual. The term is legally defined further in different countries (see legal definitions). The first firearms originate ...
s. In the early 1990s, they ceased sales of
toy gun Toy guns are toys which imitate gun, real guns, but are designed for recreational sport or casual play by children. From hand-carved wooden replicas to factory-produced pop guns and cap guns, toy guns come in all sizes, prices and materials suc ...
s that looked realistic and limited its toy gun selection to ones that were brightly colored and oddly shaped. In 2014, Target also "respectfully" asked their guests to leave any firearms at home when visiting the store. They do not sell tobacco products and have not sold cigarettes since 1996.Corporate Responsibility Report (PDF)
, Target Corporation, January 31, 2006.
Most Target stores do not play music, but may be changing that from 2017 with a rebranding process, adding music to the rebranded stores.


Targét

Some people jokingly give Target the pseudo-French pronunciation , as though it were an upscale boutique. Though this practice is often attributed to
Oprah Winfrey Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954) is an American television presenter, talk show host, television producer, actress, author, and media proprietor. She is best known for her talk show, ''The Oprah Winfrey Show' ...
's usage on her television show, it is first attested in 1962, the year the first Target store opened. Target once sold a line of shoes called "Miss Targé;" this was reinforced by a 1980s television advertisement starring
Didi Conn Edith "Didi" Conn (née Bernstein; born July 13, 1951) is an American actress. She is best known for her work as Frenchy in '' Grease'', Denise Stevens Downey in '' Benson'' and Stacy Jones in '' Shining Time Station''. Early life Edith Bernst ...
. This pronunciation has also led some people to incorrectly believe that the company is French-owned. In recognition of the nickname's popularity and cachet, Target Corporation licensed its new name and logo to Brand Central LLC in 2006, complete with an accent over the letter "E" for a new line of clothing aimed at more upscale fashion customers. The line, "Targét Couture", was originally sold in Los Angeles-based store Intuition, which deals with high-end brands.


Nomenclature

Target uses a practice that was derived in 1989 from
The Walt Disney Company The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...
by calling its customers "Guests", its base-level employees "Team Members", and its supervisors "Team Leaders". Also, managers are known as "Executive Team Leaders (ETLs)", "Senior Team Leaders (SRTLs)", or "Service and Engagement Team Leaders (SETLs)", and the Store Manager is known as the "Store Team Leader (STL)", Further up the chain of command are "District Team Leaders (DTL)", "Group Team Leaders (GTL, sometimes also Group Vice President)", "Regional Team Leaders (RTL, sometimes also Regional Vice President)", and corporate-level executives. This practice began to be revised in 2018 and became more widespread in 2019 as the Group Team Leader became the Group Operations Director. District Team Leader became the District Senior Director. The Store Team Leader became Store Director. Executive Team Leaders were shortened to Executive Team Lead. Other Team Leaders retained their title though some of the department names changed such as Guest Service Team Leader was renamed Service & Engagement Team Leader. Front of store team members were renamed Guest Advocates. Specialty areas in Style, Beauty and Tech are considered Consultants. Other areas such as General Merchandise, Presentation, Inbound, Fulfillment, Food Service and Reverse Logistics are considered Experts, and Assets Protection and Security Officers are Specialists. Distribution centers and the supply chain including corporate office refers to its employees as Team members, Operations manager, Senior operations manager, Distribution Director, Problem Solvers, and Leads.


Product lines and partnerships

Target has many exclusive deals with various designers and name brands, including Finnish design company
Marimekko Marimekko Corporation () is a Finland, Finnish textiles, clothing, and home furnishings company founded by Viljo and Armi Ratia in Helsinki in 1951. Marimekko made important contributions to fashion in the 1960s. It is particularly noted for it ...
; architect
Michael Graves Michael Graves (July 9, 1934 – March 12, 2015) was an American architect, designer, and educator, and principal of Michael Graves and Associates and Michael Graves Design Group. He was a member of The New York Five and the Memphis Group and ...
; athletic wear company Converse; Portland-based undergarment designer Pair of Thieves; Italian fashion label Fiorucci; fashion designers Lilly Pulitzer, Liz Lange, Mossimo Giannulli, and Isaac Mizrahi, among others. To further increase its fashion profile, Target also created its fashion-forward Go International line, which hires famous designers to design collections available only for a few months.Is Target making a Graves mistake?
, ''Discount Store News'', February 8, 1999.
After hiring architect Michael Graves to design the scaffolding used to renovate the
Washington Monument The Washington Monument is an obelisk on the National Mall in Washington, D.C., built to commemorate George Washington, a Founding Fathers of the United States, Founding Father of the United States, victorious commander-in-chief of the Continen ...
and contributing US$6 million to the restoration plan, Target introduced its first designer line of products in 1999, the Michael Graves Collection of housewares and home decor products.
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
and
Kmart Kmart ( ), formerly legally registered as Kmart Corporation, now operated by Transformco, is a department-store chain and online retailer in the United States and Territories of the United States, its territories. It operates four remaining Kma ...
have followed Target's lead by signing exclusive designers to their stores as well. Target also partners with well-established national brands to create exclusive collections for its stores. In 2005, Target introduced a major revision of prescription bottles, which it calls the ClearRx system. The redesigned bottles are color-coded, flattened-out and turned upside down, providing more room for the label. This system was based on the patent by student Deborah Adler and was named one of ''TIME's'' "Most Amazing Inventions of 2005". After Target sold their in-store pharmacy and clinic operations to CVS Health in December 2015, CVS discontinued the use of ClearRx. Sometimes manufacturers will create red-colored items exclusively for Target. In 2002,
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
produced a red special edition variant of the
Game Boy Advance The (GBA) is a 32-bit handheld game console, manufactured by Nintendo, which was released in Japan on March 21, 2001, and to international markets that June. It was later released in mainland China in 2004, under the name iQue Game Boy Advanc ...
, which featured the Target logo above the screen.Target Gets Exclusive New GBA Color!
, ''Nintendo World Report'', Billy Berghammer, November 25, 2002.
In 2005, IFC began a partnership with Target to promote a selection of independent films, both in Target stores and on IFC Monday nights at 9:00 pm Eastern. Originally titled ''IFC Cinema Red'', the promotion was rebranded on-air as ''The Spotlight'' in 2007. The in-store headers refer to the selected titles as ''IFC Indies – Independent films chosen for Target by the Independent Film Channel.'' In 2016, Target began to enforce
gender neutrality Gender neutrality (adjective form: gender-neutral), also known as gender-neutralism or the gender neutrality movement, is the idea that policies, language, and other social institutions (social structures or gender roles) should avoid distinguish ...
in its marketing of toys, and stopped explicitly listed specific toys as being for "boys" or "girls". This change came after the store stopped color coding toy aisles with pink and blue for "girls" or "boys", respectively. This practice was expanded with the February 2016 launch of new children's decor line, Pillowfort, which replaced its Circo brand and features more gender-neutral designs and color schemes. In February 2021, Target announced it would begin opening "mini
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
shops" in some of its stores.


Gift cards

The Target GiftCard is the retailing division's stored-value card or
gift card A gift card, also known as a gift certificate in North America, or gift voucher or gift token in the UK, is a prepaid stored-value card, stored-value money card, usually issued by a retailer or bank, to be used as an alternative to cash for pu ...
. Target sells more gift cards than any other retailer in the United States and is one of the top sellers, by dollars and units, in the world. The unique designs of their cards contribute to their higher sales, as well as Target's policy of no expiration dates or service fees. Past and current designs include lenticular, "scratch and sniff" (such as peppermint during the Christmas season), glow in the dark, LED light-up, a gift card on the side of a bubble blower, a gift card that can function as a
CD-ROM A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains computer data storage, data computers can read, but not write or erase. Some CDs, called enhanced CDs, hold b ...
, and even a gift card that allows the sender to record a voice message. A current environmentally friendly gift card is made from
bioplastic Bioplastics are plastic materials produced from renewable biomass sources. Timeline of plastic development, Historically, bioplastics made from natural materials like shellac or Celluloid, cellulose had been the first plastics. Since the end of ...
manufactured from corn. Target rolled out a new MP3 player gift card for the 2006 holiday season. It holds 12 songs and must be purchased with an initial value of at least $50. Beginning in January 2010, Target Stores rolled out Mobile GiftCards, through which one can produce a GiftCard barcode on any web-capable cell phone. This data matrix barcode can be scanned at a Target POS like any physical card barcode, and balances can be stored, retrieved, and gifted with the convenience of a cell phone. Some of these unique design ideas are patented, and these patents are assigned to the Target Brands subsidiary. For example, some such Target GiftCard designs feature a wooden front side. On May 24, 2005, the
United States Patent and Trademark Office The United States Patent and Trademark Office (USPTO) is an List of federal agencies in the United States, agency in the United States Department of Commerce, U.S. Department of Commerce that serves as the national patent office and trademark ...
granted U.S. patent D505,450 for the "ornamental design for credit or stored value card with wood layer" to inventors Amy L. Lauer and John D. Mayhew. U.S. patent 7004398, for the "stored-value card assembly including a stored-value card, an edible product, and a wrapper", was granted to Michael R. Francis and Barry C. Brooks on February 28, 2006. Both patents have been assigned by their inventors to Target Brands, Inc. Target GiftCards are also collector's items. Some of the first gift cards issued are valued at over $300 (even though the card does not have any money on it). Every year, Target introduces new Holiday GiftCards. In 2007, Target's Holiday GiftCards featured a wind-up flashlight, a musical gift card, a gift card that lights up, and a scented gift card.


Target forensic services

In 2006, ''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'' revealed that Target was operating two criminal
forensics Forensic science combines principles of law and science to investigate criminal activity. Through crime scene investigations and laboratory analysis, forensic scientists are able to link suspects to evidence. An example is determining the time and ...
laboratories, one at its headquarters and the other in
Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
. Originally, the lab was created with the role of investigating internal instances of theft, fraud, and other criminal actions that have occurred on its own properties. Eventually, the company began offering ''
pro bono ( English: 'for the public good'), usually shortened to , is a Latin phrase for professional work undertaken voluntarily and without payment. The term traditionally referred to provision of legal services by legal professionals for people who a ...
'' services to law enforcement agencies across the country. Target's Forensic Services has assisted agencies at all levels of government, including such federal agencies as the
Bureau of Alcohol, Tobacco, Firearms and Explosives The Bureau of Alcohol, Tobacco, Firearms and Explosives (BATFE), commonly referred to as ATF, is a domestic law enforcement agency within the United States Department of Justice. Its responsibilities include the investigation and prevention ...
, the
Federal Bureau of Investigation The Federal Bureau of Investigation (FBI) is the domestic Intelligence agency, intelligence and Security agency, security service of the United States and Federal law enforcement in the United States, its principal federal law enforcement ag ...
, and the
United States Secret Service The United States Secret Service (USSS or Secret Service) is a federal law enforcement agency under the Department of Homeland Security tasked with conducting criminal investigations and providing protection to American political leaders, thei ...
.


Criticism and controversy


Animal welfare concerns

In 2011, Mercy for Animals, a nonprofit organization dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies, uncovered alleged animal abuse at a Target egg supplier, Sparboe Farms. The investigation received international media attention; it aired first on ABC's ''
Good Morning America ''Good Morning America'', often abbreviated as ''GMA'', is an American breakfast television, morning television program that is broadcast on American Broadcasting Company, ABC. It debuted on November 3, 1975, and first expanded to weekends wit ...
'', '' World News Tonight with Diane Sawyer'', and '' 20/20''. As a result of the investigation and the public outcry that followed, Target immediately discontinued its relationship with the company. In January 2016, Target Corp. announced that it will discontinue the use of eggs from caged hens, and become entirely cage-free by 2025. As of July 2024, Target reported that 68% of its egg sales were cage-free but stated it would not meet its 2025 commitment, citing supply chain disruptions and regulatory barriers. This prompted criticism from consumer advocate organizations, including the Center for Responsible Food Business, which urged the company to uphold its pledge.


DEI

Shortly after the start of the
second presidency of Donald Trump Donald Trump's second and current tenure as the president of the United States began upon Second inauguration of Donald Trump, his inauguration as the List of presidents of the United States, 47th president on January 20, 2025. On his first ...
, Target was one of dozens of Fortune 500 companies who backtracked on their DEI policies in response to conservative court decisions, pressures from activists and right-wing legal groups, and Trump administration policies. Many people took to social media to protest the decision, and the daughters of one of the founders called the backtrack of the policies a betrayal. In February 2025, a forty-day consumer boycott was announced. It was reported on February 28 that Target lost $12.4 billion in market value after the stock value dropped by $27.27 per share by the end of February. A class action lawsuit was filed on behalf of the City of Rivera Beach Police Pension Fund containing allegations that Target defrauded investors by issuing false and misleading statements concerning DEI initiatives along with environmental, social and governance policies.


LGBTQ

Pop star
Lady Gaga Stefani Joanne Angelina Germanotta (born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. Known for her image reinventions and versatility across the entertainment industry, she is an influ ...
was expected to give the store an exclusive expanded edition of her then upcoming album '' Born This Way'', but she ended the deal after discovering that then-CEO Gregg Steinhafel donated to a political action group that supported an anti-gay candidate. Target apologized and began its outward support of the
LGBTQ LGBTQ people are individuals who are lesbian, Gay men, gay, bisexual, transgender, queer, or questioning (sexuality and gender), questioning. Many variants of the initialism are used; LGBTQIA+ people incorporates intersex, Asexuality, asexual, ...
community. In 2012, it began by stocking
gay pride In the context of LGBTQ culture, pride (also known as LGBTQ pride, LGBTQIA pride, LGBT pride, queer pride, gay pride, or gay and lesbian pride) is the promotion of the rights, self-affirmation, dignity, Social equality, equality, and increas ...
merchandise and donating half of the profits to GLSEN. In 2014, it began featuring LGBTQ individuals and couples in national advertising. In 2015, Target debuted their #takepride campaign, and partnered with GLSEN to produce a mini-documentary celebrating their 25th anniversary. Target sponsors many LGBTQ non-profits including Human Rights Campaign, GLSEN,
GLAAD GLAAD () is an American non-governmental media monitoring organization. Originally founded as a protest against defamatory coverage of gay and lesbian demographics and their portrayals in the media and entertainment industries, it has since ...
, Family Equality Council, NGLCC and the Williams Institute. For the last three years, Target has been the presenting sponsor of GLAAD's Spirit Day. In 2017, Target was the founding partner of New York City's Pride Youth. Target was ranked by LGBTQ Consumers as a favorite brand in 2016 and 2017 by Community Marketing Inc's 10th and 11th Annual LGBT Community Surveys. Target has a score of 100 on the Human Rights Campaign Corporate Equality Index for their corporate policies and practices pertinent to lesbian, gay, bisexual, transgender and queer employees. In 2019, Target donated $100,000 to GLSEN. In 2025, Target previously a platinum sponsor of New York City's Heritage of Pride annual Pride Week donated as a "silent partner" to avoid publicity.


2023 Pride Month merchandise backlash

In May 2023, Target received threats against team members in response to the stores' Pride Month merchandise. Several viral posts on social media incorrectly claimed that "tuck-friendly" products were being sold to children, which sparked outrage among anti-LGBTQ groups. The products were quickly withdrawn from stores in Southern states, to avoid a " Bud Light situation". In May 2024, Target announced they would reduce the number of stores that sell their Pride Month collection for the safety of their employees after the backlash and threats received in 2023. The corporation sold their Pride Month collection online for customers who do not live near one of the select stores that carried the merchandise.


Consumer data usage

On February 12, 2012, ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' published an article which detailed a statistical model that Target had deployed which used customer data to assign guests a "pregnancy prediction score". This article contained an account of a father who complained to a store manager about his teenage daughter receiving pregnancy-related coupons and subsequently discovered that his daughter was actually pregnant. This anecdote received wide coverage in other media outlets. The public backlash focused on privacy concerns and companies using data mining techniques to infer sensitive information about customers, as well as perceived attempts to hide the influence of the model by interspersing pregnancy-related coupons in advertising for general household goods. Target responded by defending its customer analytics program and stating that the resulting inferences were in compliance with federal and state health information laws. The controversy also resulted in a wider conversation around informed consent and whether terms of service are sufficient to notify consumers of the potential use of data mining techniques. In response to this and similar consumer concerns, the
White House The White House is the official residence and workplace of the president of the United States. Located at 1600 Pennsylvania Avenue Northwest (Washington, D.C.), NW in Washington, D.C., it has served as the residence of every U.S. president ...
released a "Consumer Bill of Rights" which outlined consumer expectations for security, transparency, and corporate accountability when it comes to online data usage.


"Bathroom policy" and boycott

In April 2016, Target announced on its website that it would allow transgender customers and employees access to use restrooms and changing areas that correspond with the gender with which they identify, except where local laws require otherwise. The announcement read:
"We believe that everyone—every team member, every guest, and every community—deserves to be protected from discrimination, and treated equally. Consistent with this belief, Target supports the federal Equality Act, which provides protections to LGBT individuals, and opposes action that enables discrimination. In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity."
''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' called this "the most prominent position taken by a national retailer". In response, the American Family Association (AFA) launched a nationwide boycott; by April 28 about one million people had signed the AFA's petition. Around the time of publicity about the policy, polls reported a drop from 42% to 38% of consumers noting they would shop at Target. In mid-May, CEO Cornell said the boycott impacted "just a handful of stores across the country". Some observers, such as '' Fortune''s Phil Wahba, believed that Target's bathroom policy may have caused part of Target's drop in shopper traffic during the second quarter of 2016. On August 17, Target announced it would add a third, private, single-stall locking bathroom at many of its stores. In 2017, Cornell claimed not to know about, or have approved, the policy before it was published. The policy cost the business US$20 million and caused sales to fall nearly 6% in the three-quarters following.


Absence of AEDs in stores

In 2014, the California Supreme Court ruled that Target stores do not have a positive duty to keep
automated external defibrillator An automated external defibrillator (AED) is a portable electronic device that automatically diagnoses the life-threatening cardiac Heart arrhythmia, arrhythmias of ventricular fibrillation (VF) and pulseless ventricular tachycardia, and is able ...
s (AEDs) in stores for purposes of first aid. This decision came after a 49-year-old woman died following a heart attack in a Target store, and two family members filed a wrongful-death lawsuit.


Refusal to stock albums after digital release

Target initially refused to sell
Frank Ocean Frank Ocean (born Christopher Edwin Breaux; October 28, 1987) is an American singer and songwriter. He has been credited by several music journalism, music critics as a pioneer of the alternative R&B genre. Ocean has won two Grammy Awards and a B ...
's '' Channel Orange'' and
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...
's self-titled album, because those records were available to digital retailers, such as
iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
, before physical copies were made. Target representatives said that the earlier digital availability hurt how well those records would sell at Target stores and that stocking them might cause the corporation to lose money.


Major sponsorships


Events

* Target often supports major awards shows, such as the Emmys, Golden Globes,
Grammys The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious ...
, and
Oscars The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence i ...
. * Target Corporation is a major sponsor of the annual Minneapolis Aquatennial, where it hosts the Target Fireworks Show, the largest annual fireworks show west of the
Mississippi River The Mississippi River is the main stem, primary river of the largest drainage basin in the United States. It is the second-longest river in the United States, behind only the Missouri River, Missouri. From its traditional source of Lake Ita ...
and the fourth-largest annual fireworks show in the United States. * Target was a sponsor of the 2006–2007 New Year's Times Square Ball drop, and had its logo placed on the confetti dropped during the celebrations, as well as specially designed "2007" glasses.


Sports


Minnesota United FC

In January 2017, Minnesota United FC, a
Major League Soccer Major League Soccer (MLS) is a professional Association football, soccer league in North America and the highest level of the United States soccer league system. It comprises 30 teams, with 27 in the United States and 3 in Canada, and is sanc ...
expansion team debuting for the 2017 season, announced that Target would be the team's front-of-jersey match-kit sponsor, as well as sponsoring MLS overall. This brings one of the largest sponsors in the league, especially for an expansion team making its debut appearance. The team also has an advantage of having a large, well-known hometown brand versus an entity outside the region, in addition to the financial benefits of such a large sponsor.


Major League Soccer and US Youth Soccer

In 2017, Target announced a series of national, local, and charitable initiatives that mark the retailer's largest-ever push into team sports. Target became an official partner of Major League Soccer in a multiyear deal that includes airtime during MLS broadcasts on
Univision Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...
,
FOX Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The name originates from Fox Broadcasting Company in the United States, which in turn derives its name from Fox Fi ...
, and
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
, opportunities for in-stadium experiences, player appearances, and ownership of certain major MLS platforms. Target also announced a $14 million commitment to local youth soccer through two new national initiatives—an $8 million local soccer grant program, and a $6 million partnership with the U.S. Soccer Foundation to build 100 new soccer play spaces by 2020. Target is the official sponsor of 2017 and 2018 MLS All Star Games.


Extreme sports

Target sponsors professional freestyle motocross rider Nate Adams, pro snowboarder/skateboarder Shaun White, pro skateboarder Paul Rodriguez, pro BMX rider Mat Hoffman, and pro surfer Kolohe Andino.


Motocross

Target sponsors Motocross and Supercross champion Ryan Dungey.


Chip Ganassi Racing

Target was a long-time sponsor of the
IndyCar IndyCar, LLC (stylized as INDYCAR), is an auto racing sanctioning body for American open-wheel car racing headquartered in Indianapolis, Indiana. The organization sanctions two racing series: the premier IndyCar Series with the Indianapolis ...
and
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...
racing teams of Chip Ganassi Racing. Target's relationship with Ganassi in IndyCar go back to 1990 when it began sponsoring Eddie Cheever. Some of their most famous drivers in the 1990s include Michael Andretti, Bryan Herta, and Arie Luyendyk. In the late 1990s, Target Chip Ganassi Racing had a four-year run of winning championships in CART, winning 1996 with Jimmy Vasser, 1997 and 1998 with Alex Zanardi, and 1999 with
Juan Pablo Montoya Juan Pablo Montoya Roldán (; born 20 September 1975) is a Colombian racing driver, who competed in Formula One from to , IndyCar between 1999 and 2022, and the NASCAR Cup Series between 2006 and 2024. Montoya won seven Formula One Grand ...
. Ganassi won their first Indianapolis 500 in 2000. The team moved full-time into the rival
Indy Racing League IndyCar, LLC (stylized as INDYCAR), is an auto racing Governing body, sanctioning body for American open-wheel car racing headquartered in Indianapolis, Indiana. The organization sanctions two Auto racing, racing series: the premier IndyCar Serie ...
in 2003, and won in its first year of full-time competition, with Scott Dixon, who won the championship again in 2008. The 2009 season marked the 20th anniversary of the Target race program. Franchitti won his second career IndyCar championship, and with Scott Dixon finishing second, gave Target a one-two sweep in the IndyCar series. Dixon and Franchitti won 10 of 17 races (five each) and tied the team record from 1998 when Alex Zanardi and Jimmy Vasser combined to win 10 in the 19-race 1998 CART season. In 2010, Franchitti won the Indianapolis 500. He also won the series championship for the Target team, by five points over second-place finisher Will Power. In the
2002 NASCAR Winston Cup Series file:RyanNewmanBristolAugust2007.jpg, Ryan Newman (racing driver), Ryan Newman, driving the No. 12 car, won NASCAR Rookie of the Year, Rookie of the year. The 2002 NASCAR Winston Cup Series was the 54th season of Sprint Cup Series, profession ...
season, the No. 41 Chip Ganassi Target car was driven by Jimmy Spencer, and from 2003 to 2005,
Casey Mears Casey James Mears (born March 12, 1978) is an American professional off-road racing, off-road and stock car racing driver. He competes part-time in the NASCAR Cup Series, driving the No. 66 Ford Mustang, Ford Mustang Dark Horse for Garage 66. He ...
drove the car. In 2006, Reed Sorenson took over the 41 car when Mears moved to a different car on the same team. Sorenson drove the car through the 2008 season, and Target has also had some major sponsorship time on the Ganassi Racing No. 40 car with Dario Franchitti and Jeremy Mayfield, who subbed for the injured Franchitti. The 40 team has since been shut down. For 2009, the Target sponsorship moved to the No. 42 driven by Juan Pablo Montoya with the newly formed Earnhardt Ganassi Racing. Target also sponsored Earnhardt Ganassi Racing's No. 8 car driven by Aric Almirola, which it co-sponsors in some races with other sponsors such as
Guitar Hero ''Guitar Hero'' is a series of rhythm games first released in 2005, in which players use a guitar-shaped game controller to simulate playing primarily lead guitar, lead, bass guitar, bass, and rhythm guitar across numerous songs. Players match ...
and TomTom until the team was disbanded in May 2009. Kyle Larson took over the No. 42 car in 2014 and Target sponsored the No. 51 of Phoenix Racing for Larson's Sprint Cup Series debut. The Target Chip Ganassi car driven by Dario Franchitti won the 94th running of the Indianapolis 500 on Sunday, May 30, 2010. Target ended its association with IndyCar racing at the end of the 2016 season. In July 2017, Target announced that it would end its sponsorship of Ganassi's NASCAR team at the end of the year.


Naming rights

Target owns the naming rights to the
Minnesota Timberwolves The Minnesota Timberwolves (often referred to as the Wolves or T-wolves) are an American professional basketball team based in Minneapolis. The Timberwolves compete in the National Basketball Association (NBA) as a member of the Northwest Divisio ...
' home, Target Center since it first opened in 1990. Additionally, Target purchased the naming rights to the
Minnesota Twins The Minnesota Twins are an American professional baseball team based in Minneapolis. The Twins compete in Major League Baseball (MLB) as a member club of the American League (AL) American League Central, Central Division. The team is named afte ...
' home ballpark, Target Field, for an undisclosed amount. The sponsorship agreement expires in 2035.


Radio

Target was the founding sponsor of the '' Weekend America'' radio program.


Newspaper

''Dainik Target'' is a newly established and rapidly growing Bengali-language daily newspaper in Bangladesh. Founded in Dhaka in 2024, it is owned by the Target Group and led by its editor, Md Sunnat Ali Mollik. Dainik Target was first published in Dhaka in 2024. From its inception, it has captured readers' attention with in-depth analysis and reports on a wide range of topics, including national and international news, politics, economy, sports, and entertainment. The newspaper covers news and features on law, government, biographies, autobiographies, art, technology, politics, and lifestyle. It practices impartial and fact-based journalism, earning the trust of its readers.


Finances


Carbon footprint

Target Corporation reported Total e emissions (Direct + Indirect) for the twelve months ending December 31, 2020, at 2,192 Kt (−241 /-9.9% ).Alt URL
There has been a consistent declining trend in reported emissions since 2016.


In popular culture

*One of the earliest references to Target in popular culture is the film '' Career Opportunities'' (1991), written by John Hughes, in which an employee and a customer fall in love after hours inside a Target store. *American television program ''
Saturday Night Live ''Saturday Night Live'' (''SNL'') is an American Late night television in the United States, late-night live television, live sketch comedy variety show created by Lorne Michaels and developed by Michaels and Dick Ebersol that airs on NBC. The ...
'' featured a recurring sketch in the 2000s starring the Target Lady, an overly enthusiastic Target cashier, played by cast member Kristen Wiig. *Target is the namesake of an episode of the third season of American TV comedy '' Superstore''. In the episode, an employee at the fictional big-box retailer "Cloud 9" leaves for a job at Target, and is accused of poaching employees.


See also

* Design For All (product line)


References


Bibliography

* Leebrick, Kristal (2013). ''Dayton's: A Twin Cities Institution''. *


External links

* retailing website *
Target Corporation
corporate website *
Target International Shopping Page

Growth of Target, 1962–2008
{{Authority control 1902 establishments in Minnesota 1960s initial public offerings American companies established in 1902 Companies based in Minneapolis Companies listed on the New York Stock Exchange Companies in the S&P 500 Dividend Aristocrats Consumer electronics retailers of the United States Discount stores of the United States Health care companies based in Minnesota Online retailers of the United States Pharmacies of the United States Retail companies established in 1902 Supermarkets of the United States Superstores in the United States Toy retailers of the United States