Bud Light Boycott
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Bud Light Boycott
A boycott of Bud Light, the top beer brand in the United States, began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. On April 1, 2023, as part of a larger campaign to address Bud Light's decline in sales and attract younger audiences, Mulvaney promoted the company's Bud Light beer brand in a short video on her Instagram account during March Madness. The video triggered a backlash from American conservatives, including singer Kid Rock, who helped instigate a boycott against Bud Light and Anheuser-Busch more broadly. Proponents of the boycott described the sponsorship as "political" because it involved a transgender woman who had previously advocated for Transgender rights movement, transgender rights. Several media outlets, including the ''Los Angeles Times'' and NBC News, described the backlash as anti-trans. In the month following the advertisement, Bud Lig ...
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Boycott
A boycott is an act of nonviolent resistance, nonviolent, voluntary abstention from a product, person, organisation, or country as an expression of protest. It is usually for Morality, moral, society, social, politics, political, or Environmentalism, environmental reasons. The purpose of a boycott is to inflict some economic loss on the target, or to indicate a moral outrage, usually to try to compel the target to alter an objectionable behavior. The word is named after Captain Charles Boycott, agent of an absentee landlord in Ireland, against whom the tactic was successfully employed after a suggestion by Irish nationalist leader Charles Stewart Parnell and his Irish Land League in 1880. Sometimes, a boycott can be a form of consumer activism, sometimes called moral purchasing. When a similar practice is legislated by a national government, it is known as a Economic sanctions, sanction. Frequently, however, the threat of boycotting a business is an empty threat, with no signifi ...
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