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''Peanuts'' (briefly subtitled ''featuring Good ol' Charlie Brown'') is a syndicated daily and
Sunday Sunday (Latin: ''dies solis'' meaning "day of the sun") is the day of the week between Saturday and Monday. Sunday is a Christian sabbath, day of rest in most Western countries and a part of the Workweek and weekend, weekend. In some Middle Ea ...
American
comic strip A comic strip is a Comics, sequence of cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics terminology#Captio ...
written and illustrated by Charles M. Schulz. The strip's original run extended from 1950 to 2000, continuing in reruns afterward. ''Peanuts'' is among the most popular and influential in the history of comic strips, with 17,897 strips published in all, making it "arguably the longest story ever told by one human being". At the time of Schulz's death in 2000, ''Peanuts'' ran in over 2,600 newspapers, with a readership of roughly 355 million across 75 countries, and had been translated into 21 languages. It helped to cement the four-panel gag strip as the standard in the United States, and together with its merchandise earned Schulz more than $1 billion. Following successful TV and theatrical adaptations over the years, a movie adaptation was released by
Blue Sky Studios Blue Sky Studios, Inc. was an American visual effects and computer animation animation studio, studio, which was active from 1987 to 2021. It was based in Greenwich, Connecticut, and was founded on February 22, 1987, by Chris Wedge, Michael F ...
in 2015. ''Peanuts'' focuses on a social circle of young children, where adults exist but are rarely seen or heard. The main character,
Charlie Brown Charles "Charlie" Brown is the Protagonist, principal character of the comic strip ''Peanuts'', syndicated in daily newspaper, daily and Sunday newspapers in numerous countries all over the world. Depicted as a "lovable loser", Charlie Brown ...
, is meek, nervous, and lacks self-confidence. He is unable to fly a kite, win a baseball game, or kick a football held by his irascible friend
Lucy Lucy is an English language, English feminine given name derived from the Latin masculine given name Lucius with the meaning ''as of light'' (''born at dawn or daylight'', maybe also ''shiny'', or ''of light complexion''). Alternative spellings ar ...
, who always pulls it away at the last instant. ''Peanuts'' is a literate strip with philosophical, psychological, and sociological overtones, which was innovative in the 1950s. Its humor is psychologically complex and driven by the characters' interactions and relationships. The comic strip has been adapted in animation and theater. Schulz drew every strip, through nearly 50 years, with no assistants, including the lettering and coloring process.


Title

''Peanuts'' had its origin in ''
Li'l Folks ''Li'l Folks'', the first comic strip by ''Peanuts'' creator Charles M. Schulz, was a weekly Gag cartoon, panel that appeared mainly in Schulz's hometown paper, the ''St. Paul Pioneer Press'', from June 22, 1947, to January 22, 1950. As Schulz's f ...
'', a weekly panel cartoon that appeared in Schulz's hometown newspaper, the ''
St. Paul Pioneer Press The ''St. Paul Pioneer Press'' is a newspaper based in Saint Paul, Minnesota, United States. It serves the Minneapolis–Saint Paul metropolitan area. Circulation is heaviest in the east metro, including Ramsey, Dakota, and Washington countie ...
'', from 1947 to 1950. Elementary details of the cartoon shared similarities to ''Peanuts''. The name "Charlie Brown" was first used there. The series also had a dog that looked much like the early 1950s version of Snoopy. Schulz submitted his ''Li'l Folks'' cartoons to
United Features Syndicate United Feature Syndicate, Inc. (UFS) is a large American editorial column and comic strip newspaper syndication service based in the United States and established in 1919. Originally part of E. W. Scripps Company, it was part of United Media ( ...
(UFS), who responded with interest. He visited the syndicate in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
and presented a package of new comic strips he had worked on, rather than the panel cartoons he submitted. UFS found they preferred the comic strip. When UFS was preparing to syndicate the comic strip as ''Li'l Folk'', Tack Knight, who authored the retired 1930s comic strip ''Little Folks'', sought to claim exclusive rights to the title being used. Schulz argued in a letter to Knight that the contraction of ''Little'' to ''Li'l'' was intended to avoid this conflict, but conceded that the final decision would be for the syndicate. A different name for the comic strip became necessary after legal advice confirmed that ''Little Folks'' was a registered trademark. Meanwhile, the production manager of UFS noted the popularity of the children's program ''
Howdy Doody ''Howdy Doody'' is an American Children's television series, children's television program (with circus and Western (genre), Western frontier themes) that was created and produced by Victor F. Campbell
''. The show featured an audience of children who were seated in the " Peanut Gallery", and were referred to as "Peanuts". This inspired the decided title that was forced upon Schulz, to his consternation. Schulz hated the title ''Peanuts'', which remained a source of irritation to him throughout his life. He accused the production manager at UFS of not having seen the comic strip before giving it a title, and he said that the title would only make sense if there was a character named "Peanuts". On the day it was syndicated, Schulz's friend visited a news stand in uptown Minneapolis and asked if there were any newspapers that carried ''Peanuts'', to which the newsdealer replied, "No, and we don't have any with popcorn either", which confirmed Schulz's fears concerning the title. Whenever Schulz was asked what he did for a living, he would evade mentioning the title and say, "I draw that comic strip with Snoopy in it, Charlie Brown and his dog". In 1997 Schulz said that he had discussed changing the title to ''Charlie Brown'' on multiple occasions in the past but found that it would ultimately cause problems with licensees who already incorporated the existing title into their products, with unnecessary expenses involved for all downstream licensees to change it.


History


1950s

The strip began as a
daily strip A daily strip is a newspaper comic strip format, appearing on weekdays, Monday through Saturday, as contrasted with a Sunday strip, which typically only appears on Sundays. They typically are smaller, 3–4 grids compared to the full page Sunday s ...
on October 2, 1950, in seven newspapers: the ''
Minneapolis Star ''The Minnesota Star Tribune'', formerly the ''Minneapolis Star Tribune'', is an American daily newspaper based in Minneapolis, Minnesota. As of 2023, it is Minnesota's largest newspaper and the seventh-largest in the United States by circula ...
'', a hometown newspaper of Schulz (page 37, along with a short article); ''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
''; ''
Chicago Tribune The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...
''; ''
The Denver Post ''The Denver Post'' is a daily newspaper and website published in the Denver metropolitan area. it has an average print circulation of 57,265. In 2016, its website received roughly six million monthly unique visitors generating more than 13 mil ...
''; ''
The Seattle Times ''The Seattle Times'' is an American daily newspaper based in Seattle, Washington. Founded in 1891, ''The Seattle Times'' has the largest circulation of any newspaper in the state of Washington and the Pacific Northwest region. The Seattle Time ...
''; and two newspapers in
Pennsylvania Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...
, ''Evening Chronicle'' (
Allentown Allentown may refer to: Places * Allentown, California, now called Toadtown, California * Allentown, Georgia, a city in four counties in Georgia * Allentown, Illinois, an unincorporated community in Tazewell County * Allentown, New Jersey, a boroug ...
) and ''Globe-Times'' (
Bethlehem Bethlehem is a city in the West Bank, Palestine, located about south of Jerusalem, and the capital of the Bethlehem Governorate. It had a population of people, as of . The city's economy is strongly linked to Tourism in the State of Palesti ...
). The first strip was four panels long and showed
Charlie Brown Charles "Charlie" Brown is the Protagonist, principal character of the comic strip ''Peanuts'', syndicated in daily newspaper, daily and Sunday newspapers in numerous countries all over the world. Depicted as a "lovable loser", Charlie Brown ...
walking by two other young children,
Shermy Shermy is a fictional character from the comic strip '' Peanuts'', by Charles Schulz. Schulz named him after a friend from high school. When Peanuts made its debut on October 2, 1950, Shermy sat on the curb with another early character, Patty ...
and
Patty A patty is a flattened, usually round, serving of ground meat or legumes, grains, vegetables, or meat alternatives. Common ground meat used include beef, bison, elk, turkey, chicken, ostrich, and salmon. Patties are found in multiple cuisine ...
. Shermy lauds Charlie Brown as he walks by, but then tells Patty how he hates him in the final panel.
Snoopy Snoopy is an anthropomorphic beagle in the comic strip ''Peanuts'' by American cartoonist Charles M. Schulz. He also appears in all of the ''Peanuts'' films and television specials. Since his debut on October 4, 1950, Snoopy has become one of ...
was also an early character in the strip, first appearing in the third strip, which ran on October 4. Its first
Sunday strip The Sunday comics or Sunday strip is the comic strip section carried in some Western newspapers. Compared to weekday comics, Sunday comics tend to be full pages and are in color. Many newspaper readers called this section the Sunday funnies, t ...
appeared January 6, 1952, in the half-page format, which was the only complete format for the entire life of the Sunday strip. Most of the other characters that eventually became regulars of the strip did not appear until later:
Violet Violet may refer to: Common meanings * Violet (color), a spectral color with wavelengths shorter than blue * One of a list of plants known as violet, particularly: ** ''Viola'' (plant), a genus of flowering plants Places United States * Vi ...
(February 1951),
Schroeder __NOTOC__ Schroeder is a North German (from Schröder) occupational name for a cloth cutter or tailor, from an agent derivative of Middle Low German , "to cut". The same term was occasionally used to denote a gristmiller as well as a shoemaker, wh ...
(May 1951),
Lucy Lucy is an English language, English feminine given name derived from the Latin masculine given name Lucius with the meaning ''as of light'' (''born at dawn or daylight'', maybe also ''shiny'', or ''of light complexion''). Alternative spellings ar ...
(March 1952), Linus (September 1952),
Pig-Pen Pig-Pen is a fictional character in the comic strip ''Peanuts'' by Charles M. Schulz, syndicated in Daily newspaper, daily and Sunday newspaper, Sunday newspapers in numerous countries all over the world. While amiable, he is a young boy who is, ...
(July 1954), Sally (August 1959), Frieda (March 1961), "Peppermint" Patty (August 1966),
Franklin Franklin may refer to: People and characters * Franklin (given name), including list of people and characters with the name * Franklin (surname), including list of people and characters with the name * Franklin (class), a member of a historic ...
(July 1968),
Woodstock The Woodstock Music and Art Fair, commonly referred to as Woodstock, was a music festival held from August 15 to 18, 1969, on Max Yasgur's dairy farm in Bethel, New York, southwest of the town of Woodstock, New York, Woodstock. Billed as "a ...
(introduced March 1966, officially named June 1970),
Marcie Marcie is a fictional character featured in the long-running syndicated daily and Sunday comic strip ''Peanuts'' by Charles M. Schulz. Marcie is a studious girl who is sometimes depicted as being terrible at sports. She is friends with the ...
(July 1971), and
Rerun A rerun or repeat is a rebroadcast of an episode of a radio or television program. The two types of reruns are those that occur during a hiatus and those that occur when a program is syndicated. Variations In the United Kingdom, the word "repe ...
(March 1973). Schulz decided to produce all aspects of the strip himself from the script to the finished art and lettering. Schulz did, however, hire help to produce the comic book adaptations of ''Peanuts''. Thus, the strip was able to be presented with a unified tone, and Schulz was able to employ a minimalistic style. Backgrounds were generally not used, and when they were, Schulz's frazzled lines imbued them with a fraught, psychological appearance. This style has been described by art critic John Carlin as forcing "its readers to focus on subtle nuances rather than broad actions or sharp transitions."''Masters of American Comics'' John Carlin Yale University Press 2005 Schulz held this belief all his life, reaffirming in 1994 the importance of crafting the strip himself: "This is not a crazy business about slinging ink. This is a deadly serious business." While the strip in its early years resembles its later form, there are significant differences. The art was cleaner, sleeker, and simpler, with thicker lines and short, squat characters. For example, in these early strips, Charlie Brown's famous round head is closer to the shape of an American football or
rugby football Rugby football is the collective name for the team sports of rugby union or rugby league. Rugby football started at Rugby School in Rugby, Warwickshire, England, where the rules were first codified in 1845. Forms of football in which the ball ...
. Most of the kids were initially fairly round-headed. As another example, all the characters (except Charlie Brown) had their mouths longer and had smaller eyes when they looked sideways.


1960s

The 1960s is generally considered to be the "golden age" for ''Peanuts''. During this period, some of the strip's best-known themes and characters appeared, including Peppermint Patty, Snoopy as the "World War One Flying Ace", Frieda and her "naturally curly hair", and Franklin. ''Peanuts'' is remarkable for its deft
social commentary Social commentary is the act of using rhetorical means to provide commentary on social, cultural, political, or economic issues in a society. This is often done with the idea of implementing or promoting change by informing the general populace ab ...
, especially compared with other strips appearing in the 1950s and early 1960s. Schulz did not explicitly address racial and gender equality issues so much as assume them to be self-evident. Peppermint Patty's athletic skill and self-confidence are simply taken for granted, for example, as is Franklin's presence in a racially integrated school and neighborhood. (Franklin's creation occurred at least in part as a result of Schulz's 1968 correspondence with a socially progressive fan.Evon, Dan (December 24, 2015)
"You're a Racist, Charlie Brown?: A closer look at allegations of racism in the comic strip 'Peanuts'"
Snopes.com ''Snopes'' (), formerly known as the ''Urban Legends Reference Pages'', is a fact-checking website. It has been described as a "well-regarded reference for sorting out myths and rumors" on the Internet. The site has also been seen as a source ...
.
) The fact that Charlie Brown's baseball team had three girls on it was also at least ten years ahead of its time. The 1966 prime time television special ''
Charlie Brown's All Stars! ''Charlie Brown's All Stars!'' is the second prime-time animated television special based upon the comic strip ''Peanuts,'' by Charles M. Schulz. It was the second such TV special (following ''A Charlie Brown Christmas'') to be produced by Lee M ...
'' dealt with Charlie Brown refusing sponsorship of his team on the condition he fire the girls and Snoopy, because the league does not allow girls or dogs to play. Schulz threw satirical barbs at any number of topics when he chose. His child and animal characters satirized the adult world. Over the years he tackled everything from the
Vietnam War The Vietnam War (1 November 1955 – 30 April 1975) was an armed conflict in Vietnam, Laos, and Cambodia fought between North Vietnam (Democratic Republic of Vietnam) and South Vietnam (Republic of Vietnam) and their allies. North Vietnam w ...
to school dress codes to " New Math". The May 20, 1962 strip featured an icon that stated "Defend Freedom, Buy U.S. Savings Bonds." In 1963 he added a little boy named "5" to the cast, whose sisters were named "3" and "4," and whose father had changed their
family name In many societies, a surname, family name, or last name is the mostly hereditary portion of one's personal name that indicates one's family. It is typically combined with a given name to form the full name of a person, although several give ...
to their ZIP Code, giving in to the way numbers were taking over people's identities. Also in 1963, one strip showed Sally being secretive about school prayer, in reference to the Supreme Court decisions on it that year. In 1958, a strip in which Snoopy tossed Linus into the air and boasted that he was the first dog ever to launch a human parodied the hype associated with Sputnik 2's launch of
Laika Laika ( ; , ; – 3 November 1957) was a Soviet space dog who was one of the first animals in space and the first to orbit the Earth. A stray mongrel from the streets of Moscow, she flew aboard the Sputnik 2 spacecraft, launched into lo ...
the dog into space earlier that year. Another sequence lampooned Little Leagues and "organized" play when all the neighborhood kids join
snowman A snowman is an Anthropomorphism, anthropomorphic snow sculpture of a man often built in regions with sufficient snowfall and is a common winter tradition. In many places, typical snowmen consist of three large snowballs of different sizes wit ...
-building leagues and criticize Charlie Brown when he insists on building his own snowmen without leagues or coaches. ''Peanuts'' touched on religious themes on many occasions, especially during the 1960s. The classic television special ''
A Charlie Brown Christmas ''A Charlie Brown Christmas'' is a 1965 animated television special. It is the first TV special based on the comic strip ''Peanuts'', by Charles M. Schulz, and features the voices of Peter Robbins, Christopher Shea, Kathy Steinberg, Tracy Str ...
'' from 1965, features the character Linus van Pelt quoting the
King James Version The King James Version (KJV), also the King James Bible (KJB) and the Authorized Version (AV), is an Early Modern English Bible translations, Early Modern English translation of the Christianity, Christian Bible for the Church of England, wh ...
of the Bible (Luke 2:8–14) to explain to Charlie Brown what Christmas is all about (in personal interviews, Schulz mentioned that Linus represented his spiritual side). Because of the explicit religious material in ''A Charlie Brown Christmas'', many have interpreted Schulz's work as having a distinct Christian theme, though the popular perspective has been to view the franchise through a secular lens. During the week of July 29, 1968, Schulz debuted the African American character Franklin to the strip, at the urging of white Jewish Los Angeles schoolteacher Harriet Glickman. Though Schulz feared that adding a black character would be seen as patronizing to the African American community, Glickman convinced him that the addition of Black characters could help normalize the idea of friendships between children of different ethnicities. Franklin appeared in a trio of strips set at a beach, in which he first gets Charlie Brown's beach ball from the water and subsequently helps him build a sand castle, during which he mentions that his father is in Vietnam.


1970s–1990s

In 1975, the panel format was shortened slightly horizontally, and shortly thereafter the lettering became larger to compensate. Previously, the daily ''Peanuts'' strips were formatted in a four-panel "space saving" format beginning in the 1950s, with a few very rare eight-panel strips, that still fit into the four-panel mold. Beginning on
Leap Day A leap year (also known as an intercalary year or bissextile year) is a calendar year that contains an additional day (or, in the case of a lunisolar calendar, a month) compared to a common year. The 366th day (or 13th month) is added to kee ...
in 1988, Schulz abandoned the four-panel format in favor of three-panel dailies and occasionally used the entire length of the strip as one panel, partly for experimentation, but also to combat the dwindling size of the comics page. In the late 1970s, during Schulz's negotiations with
United Feature Syndicate United Feature Syndicate, Inc. (UFS) is a large American editorial column and comic strip newspaper syndication service based in the United States and established in 1919. Originally part of E. W. Scripps Company, it was part of United Media ( ...
over a new contract, syndicate president William C. Payette hired superhero comic artist
Al Plastino Alfred John Plastino (December 15, 1921 – November 25, 2013) was an American comics artist best known as one of the most prolific Superman artists of the 1950s, along with his DC Comics colleague Wayne Boring. Plastino also worked as a comics w ...
to draw a backlog of ''Peanuts'' strips to hold in reserve in case Schulz left the strip. When Schulz and the syndicate reached a successful agreement, United Media stored these unpublished strips, the existence of which eventually became public. Plastino himself also claimed to have ghostwritten for Schulz while Schulz underwent heart surgery in 1983. In the 1980s and the 1990s, the strip remained the most popular comic in history, though other comics, such as ''
Garfield ''Garfield'' is an American comic strip created by Jim Davis (cartoonist), Jim Davis. Originally published locally as ''Jon'' in 1976 (later changed to ''Garfield'' in 1977), then in nationwide Print syndication, syndication from 1978, it chro ...
'' and ''
Calvin and Hobbes ''Calvin and Hobbes'' is a daily American comic strip created by cartoonist Bill Watterson that was Print syndication, syndicated from November 18, 1985, to December 31, 1995. Commonly described as "the last great newspaper comic", ''Calvin a ...
'', rivaled ''Peanuts'' in popularity. Schulz continued to write the strip until announcing his retirement on December 14, 1999, due to his failing health.


2000: End of ''Peanuts''

The last three ''Peanuts'' strips were run from Saturday, January 1, 2000, through Monday, January 3, 2000. The Saturday strip showed a snowball fight between Peppermint Patty and Marcie and Charlie Brown and Linus, with Snoopy sitting behind the fight trying to figure out how to throw a snowball. The strip was notable because, in addition to it being the last daily strip with a story, Schulz's health had deteriorated to the point where the lettering in the strip had to be done by computer. The Sunday strip featured the last appearances of Peppermint Patty and Marcie, with Peppermint Patty playing a game of football in the rain by herself. Marcie comes up, carrying an umbrella and remarking that everyone has gone home. Peppermint Patty laments that they never shook hands and said "good game". The January 3 strip consisted of a drawing of Snoopy sitting atop his doghouse with his typewriter, as he had done many times over the course of the strip's lifespan. The drawing was accompanied by a printed note from Schulz which officially announced his retirement from drawing and thanking his readers for their support. Although a series of reruns of older strips would begin on January 4, 2000, there were still six unpublished Sunday strips that Schulz had completed. The first of these ran on January 9, featuring Rerun and Snoopy playing in the snow. The second featured the last appearance of Woodstock, as he and Snoopy in one last fantasy sequence are called upon by George Washington to chop firewood. Rerun makes his final appearance in the fourth, trying to paint something other than flowers in art class, and Sally makes her last appearance in the fifth conversing with Charlie Brown about love letters. The final ''Peanuts'' strip, as shown here, ran on February 13, 2000, the night after Schulz died from a heart attack. It consisted of two small panels across the top and a large panel at the bottom. The title panel shows Charlie Brown talking to someone on the telephone, who is apparently asking to speak to Snoopy. Charlie Brown responds by telling the caller "No, I think he's writing". The second panel shows Snoopy sitting atop his doghouse typing on his typewriter as he had many times before, while the words "Dear Friends…" appeared above his head. The larger panel at the bottom consisted of a larger scale drawing of the final daily strip, with Snoopy against a blue sky background. Above his head, several panels from past strips were overlaid. Underneath these panels, the full note that Schulz had written to his fans was printed (part of it had been omitted in the final daily strip). It read as follows: Many other cartoonists paid tribute to ''Peanuts'' and Schulz by homages in their own strips, appearing on February 13, 2000, or in the week beforehand. The comic was reprinted the day after that, but only had the farewell letter. After ''Peanuts'' ended, United Feature Syndicate began offering the newspapers that ran it a package of reprinted strips under the title ''Classic Peanuts''. The syndicate limited the choices to either strips from the 1960s or from the 1990s, although a newspaper was also given the option to carry both reprint packages if it desired. All Sunday strips in the package, however, come from the 1960s. ''Peanuts'' continues to be prevalent in multiple media through widespread syndication, the publication of ''The Complete Peanuts'', the release of several new television specials (all of which Schulz had worked on, but had not finished, before his death), and ''
Peanuts Motion Comics ''Peanuts Motion Comics'' is an animated miniseries based on 1964 strips of the comic strip ''Peanuts'' by Charles M. Schulz. The series premiered on iTunes iTunes is a media player, media library, and mobile device management (MDM) util ...
''. Additionally,
BOOM! Studios Boom! Studios (stylized as BOOM! Studios), is an American comic book and graphic novel publisher. They are headquartered in Los Angeles, California, United States. The company is a subsidiary of Random House division of Penguin Random House sin ...
has published a series of comic books that feature new material by new writers and artists, although some of it is based on classic Schulz stories from decades past, as well as including some classic strips by Schulz, mostly Sunday color strips. One graphic novel, ''Scotland Bound, Charlie Brown'' adapts a cancelled Schulz and Melendez script. In early 2011,
United Media United Media was a large editorial column and comic strip newspaper syndication service based in the United States, owned by the E. W. Scripps Company, that operated from 1978 to 2011. It syndicated 150 comics and editorial columns worldwide. ...
(the parent of United Feature Syndicate) struck a distribution deal with Universal Uclick (now known as
Andrews McMeel Syndication Andrews McMeel Syndication (formerly Universal Uclick) is an American content syndicate which provides syndication in print, online and on mobile devices for a number of lifestyle and opinion columns, comic strips and cartoons and various other ...
) for syndication of the company's 150 comic strip and news features, including ''Peanuts''. On January 5, 2015, Universal Uclick's website,
GoComics GoComics is a website launched in 2005 by the digital entertainment provider Uclick. It was originally created as a distribution portal for comic strips on mobile phones. However, in 2006, the site was redesigned and expanded to include online st ...
, announced on that it would be launching "Peanuts Begins", a feature rerunning the entire history of the strip from the beginning in colorized form. This was done to honor the 65th anniversary of the strip's debut.


Characters


Charlie Brown

Charlie Brown is a young boy. He is the main character, acting as the center of the strip's world and serving as an
everyman The everyman is a stock character of fiction. An ordinary and humble character, the everyman is generally a protagonist whose benign conduct fosters the audience's identification with them. Origin and history The term ''everyman'' was used ...
. While seen as decent, considerate, and reflective, he is also awkward, deeply sensitive, and said to suffer from an
inferiority complex In psychology, an inferiority complex is a consistent feeling of inadequacy, often resulting in the belief that one is in some way deficient, or inferior, to others. According to Alfred Adler, a feeling of inferiority may be brought about by ...
. Charlie Brown is a constant failure: he can never win a ballgame; he can never successfully fly a kite. His sense of determination regardless of the certainty of failure can be interpreted as either self-defeating stubbornness or admirable persistence. When he fails, however, he experiences pain and anguish through self-pity. The journalist Christopher Caldwell observed this tension between Charlie Brown's negative and positive attitudes, stating: "What makes Charlie Brown such a rich character is that he's not purely a loser. The self-loathing that causes him so much anguish is decidedly not self-effacement. Charlie Brown is optimistic enough to think he can earn a sense of self-worth." Schulz named Charlie Brown after a colleague of his while working at Art Instruction, whose full name was Charlie Francis Brown. Readers and critics have explored the question as to whether Schulz based Charlie Brown on himself. This question often carried the suggestion that the emotionally sensitive and depressed behavior of Charlie Brown drew from Schulz's own life or childhood experiences. Commenting on the tendency of these conclusions being drawn, Schulz said in a 1968 interview, "I think of myself as Charles Schulz. But if someone wants to believe I'm really Charlie Brown, well, it makes a good story." He explained in another interview that the comic strip as a whole is a personal expression, and so it is impossible to avoid all the characters presenting aspects of his personality. Biographer David Michaelis made a similar conclusion, describing Charlie Brown as simply representing Schulz's "wishy-washiness and determination". Regardless, some profiles of Schulz confidently held that Charlie Brown was based on him.


Snoopy

Snoopy is a dog, who later in the development of the strip would be described as a
beagle The Beagle is a small breed of scent hound, similar in appearance to the much larger foxhound. The beagle was developed primarily for hunting rabbit or hare, known as beagling. Possessing a great sense of smell and superior tracking inst ...
. While generally behaving like a real dog and having a non-speaking role, he connects to readers through having human thoughts. Despite acting like a real dog some of the time, Snoopy possesses many different anthropomorphic traits. He frequently walks on his hind legs and is able to use tools, including his typewriter. He introduces fantasy elements to the strip by extending his identity through various alter egos. Many of these alter egos, such as a "world-famous" attorney, surgeon or secret agent were seen only once or twice, although others (such as the
World War I World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
flying ace, or the sunglasses-wearing "Joe Cool") were featured many times over a period of years. His character is a mixture of innocence and egotism; he possesses childlike joy, while on occasion being somewhat selfish. He has an arrogant commitment to his independence but is often shown to be dependent on humans. Schulz was careful in balancing Snoopy's life between that of a real dog and that of a fantastical character. While the interior of Snoopy's small doghouse is described in the strip as having such things as a library and a pool table and being adorned with paintings of
Wyeth Wyeth Pharmaceuticals Inc. was a pharmaceutical company until it was purchased by Pfizer in 2009. The company was founded in Philadelphia, Pennsylvania, in 1860 as John Wyeth and Brother. Its headquarters moved to Collegeville, Pennsylvania, a ...
and
Van Gogh Vincent Willem van Gogh (; 30 March 185329 July 1890) was a Dutch Post-Impressionist painter who is among the most famous and influential figures in the history of Western art. In just over a decade, he created approximately 2,100 artwork ...
, it was never shown: it would have demanded an inappropriate kind of
suspension of disbelief Suspension of disbelief is the avoidance—often described as willing—of critical thinking and logic in understanding something that is unreal or impossible in reality, such as something in a work of speculative fiction, in order to believe i ...
from readers.


Linus and Lucy

Linus and Lucy are siblings; Linus is the younger brother, and Lucy is the older sister. Lucy is bossy, selfish and opinionated, and she often delivers commentary in an honest albeit offensive and sarcastic way. Schulz described Lucy as full of misdirected confidence, but having the virtue of being capable of cutting right down to the truth. He said that Lucy is mean because it is funny, particularly because she is a girl: he posited that a boy being mean to girls would not be funny at all, describing a pattern in comic strip writing where it is comical when supposedly weak characters dominate supposedly strong characters. Lucy at times acts as a psychiatrist and charges five cents for psychiatric advice to other characters (usually Charlie Brown) from her "psychiatric booth", a booth parodying the setup of a
lemonade stand A lemonade stand is a business that is commonly owned and operated by a child or children, to sell lemonade. The concept has become iconic of youthful summertime American culture to the degree that parodies and variations on the concept exist ...
. Lucy's role as a psychiatrist has attracted attention from real-life individuals in the field of psychology; the psychiatrist Athar Yawar playfully identified various moments in the strip where her activities could be characterized as pursuing medical and scientific interests, commenting that "Lucy is very much the modern doctor". Linus is Charlie Brown's most loyal and uplifting friend and introduces intellectual, spiritual and reflective elements to the strip. He offers opinions on topics such as literature, art, science, politics and
theology Theology is the study of religious belief from a Religion, religious perspective, with a focus on the nature of divinity. It is taught as an Discipline (academia), academic discipline, typically in universities and seminaries. It occupies itse ...
. He possesses a sense of morality and ethical judgment that enables him to navigate topics such as faith, intolerance, and depression. Linus acts as a philosopher and open ear to Charlie Brown's dilemmas and worries. Schulz enjoyed the adaptability of his character, remarking he can be "very smart" as well as "dumb". He has a tendency of expressing lofty or pompous ideas that are quickly rebuked. He finds psychological security from
thumb sucking Thumb sucking is a behavior found in humans, chimpanzees, captive ring-tailed lemurs, and other primates.Benjamin, Lorna S.: "The Beginning of Thumbsucking." ''Child Development'', Vol. 38, No. 4 (Dec., 1967), pp. 1065–1078. It usually invol ...
and holding a blanket for comfort. The idea of his "security blanket" originated from Schulz's own observation of his first three children, who carried around blankets. Schulz described Linus's blanket as "probably the single best thing that I ever thought of". He was proud of its versatility for visual humor in the strip, and with how the phrase "security blanket" entered the dictionary.


Peppermint Patty and Marcie

Peppermint Patty and Marcie are two girls who are friends. They attend a different school than Charlie Brown, on the other side of town, and so represent a slightly different social circle from the other characters. Peppermint Patty is a
tomboy A tomboy is a girl or young woman who generally expresses masculine traits. Such traits may include wearing androgynous or unfeminine clothing and engaging in activities and behaviors traditionally associated with boys or men. Origins The w ...
who is forthright and loyal and has what Schulz described as a "devastating singleness of purpose". She frequently misunderstands things, to the extent that her confusion serves as the premise of many individual strips and stories; in one story she prepares for a "skating" competition, only to learn with disastrous results that it is for
roller skating Roller skating is the act of travelling on surfaces with roller skates. It is a recreation, recreational activity, a sport, and a form of transportation. Roller rinks and skate parks are built for roller skating, though it also takes place on s ...
and not
ice skating Ice skating is the Human-powered transport, self-propulsion and gliding of a person across an ice surface, using metal-bladed ice skates. People skate for various reasons, including recreation (fun), exercise, competitive sports, and commuting. ...
. She struggles at school and with her homework and often falls asleep in school. The wife of Charles Schulz, Jean Schulz, suggested that this is the consequence of how Peppermint Patty's single father works late; she stays awake at night waiting for him. In general, Charles Schulz imagined that some of her problems were from having an absent mother. Marcie is bookish and a good student. Schulz described her as relatively perceptive compared to other characters, stating that "she sees the truth in things" (although she perpetually addresses Peppermint Patty as "sir"). The writer Laura Bradley identified her role as "the unassuming one with sage-like insights".


Supporting characters

In addition to the core cast, other characters appeared regularly for a majority of the strip's duration: *
Sally Brown Sally Brown is a fictional character in the comic strip ''Peanuts'' by Charles Schulz. She is the younger sister of main character Charlie Brown. She was first mentioned in May 1959 and throughout a long series of strips before her first appea ...
is the younger sister of Charlie Brown. She has a habit of fracturing the English language to comical effect. She reacts negatively to school and homework due to dealing with dogmatic memorization and obeying ambiguous instructions. She otherwise confidently delivers speeches in oral exams, using wordplay and puns while framing her topics with theatrics and suspense. *
Schroeder __NOTOC__ Schroeder is a North German (from Schröder) occupational name for a cloth cutter or tailor, from an agent derivative of Middle Low German , "to cut". The same term was occasionally used to denote a gristmiller as well as a shoemaker, wh ...
is a boy who is fanatic about
Beethoven Ludwig van Beethoven (baptised 17 December 177026 March 1827) was a German composer and pianist. He is one of the most revered figures in the history of Western music; his works rank among the most performed of the classical music repertoire ...
. Each year he celebrates Beethoven's birthday, though on occasion he does forget and struggles to forgive himself. In this relatively innocent role, he serves as an outlet for the expressions of other characters. He most recognizably appears in the strip playing music on his toy piano, as the catcher on Charlie Brown's baseball team and the romantic foil to Lucy's unrequited affections who is always after a kiss especially when it's Beethoven's birthday. *
Pig-Pen Pig-Pen is a fictional character in the comic strip ''Peanuts'' by Charles M. Schulz, syndicated in Daily newspaper, daily and Sunday newspaper, Sunday newspapers in numerous countries all over the world. While amiable, he is a young boy who is, ...
is a boy who is physically dirty, normally appearing with a cloud of dust surrounding him. Schulz acknowledged that the scope of his role is limited, but he continued to make appearances because of his popularity with readers. *
Franklin Franklin may refer to: People and characters * Franklin (given name), including list of people and characters with the name * Franklin (surname), including list of people and characters with the name * Franklin (class), a member of a historic ...
is an
African American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an Race and ethnicity in the United States, American racial and ethnic group that consists of Americans who have total or partial ancestry from an ...
boy who first appeared at the suggestion of a reader following the
assassination of Martin Luther King Jr. Martin Luther King Jr., an American civil rights activist, was fatally shot at the Lorraine Motel in Memphis, Tennessee, on April 4, 1968, at 6:01 p.m. CST. He was rushed to St. Joseph's Hospital, where he was pronounced dead at 7:05& ...
Since it was Schulz's intention to achieve this without being patronizing, he is a relatively normal character who mainly reacts to the oddness of other characters. *
Woodstock The Woodstock Music and Art Fair, commonly referred to as Woodstock, was a music festival held from August 15 to 18, 1969, on Max Yasgur's dairy farm in Bethel, New York, southwest of the town of Woodstock, New York, Woodstock. Billed as "a ...
is a bird and Snoopy's friend. He entirely communicates through peeps, which leaves it up to readers to guess what he says. Schulz said that Woodstock is aware that he is small and inconsequential, a role that serves as lighthearted existential commentary on coping with the much larger world. *
Spike Spike, spikes, or spiking may refer to: Arts, entertainment, and media Books * ''The Spike'' (novel), a novel by Arnaud de Borchgrave * ''The Spike'' (Broderick book), a nonfiction book by Damien Broderick * ''The Spike'', a starship in Peter ...
is Snoopy's brother who lives alone in the California desert. Several early characters faded out of prominence during the strip's run. For example
Shermy Shermy is a fictional character from the comic strip '' Peanuts'', by Charles Schulz. Schulz named him after a friend from high school. When Peanuts made its debut on October 2, 1950, Shermy sat on the curb with another early character, Patty ...
,
Patty A patty is a flattened, usually round, serving of ground meat or legumes, grains, vegetables, or meat alternatives. Common ground meat used include beef, bison, elk, turkey, chicken, ostrich, and salmon. Patties are found in multiple cuisine ...
and
Violet Violet may refer to: Common meanings * Violet (color), a spectral color with wavelengths shorter than blue * One of a list of plants known as violet, particularly: ** ''Viola'' (plant), a genus of flowering plants Places United States * Vi ...
were core characters during the initial years of the strip. By 1956, Patty and Violet's roles were described only as an extension to Lucy's, and Shermy, who was initially Charlie Brown's closest friend, was then described merely as "an extra little boy". In 1954, Schulz attempted to introduce Charlotte Braun, who was essentially a female version of Charlie Brown but with an excessively loud voice; poor reaction to her humorless personality led to Schulz " killing her off" in a tongue-in-cheek letter to a fan in 1955. Similarly Frieda, a girl with "naturally curly hair", was introduced in 1962, but was already being phased out by the late 1960s after her comic value had seemed to have rapidly run its course; and after 1975, she made only background appearances. Conversely,
Rerun A rerun or repeat is a rebroadcast of an episode of a radio or television program. The two types of reruns are those that occur during a hiatus and those that occur when a program is syndicated. Variations In the United Kingdom, the word "repe ...
, the youngest brother of Linus and Lucy, had only limited visibility after his introduction in 1973, but became a foreground character by the middle of the 1990s.


Reception

Schulz received the
National Cartoonists Society The National Cartoonists Society (NCS) is an organization of professional cartoonists in the United States. It presents the National Cartoonists Society Awards. The Society was born in 1946 when groups of cartoonists got together to entertain the ...
Humor Comic Strip Award for ''Peanuts'' in 1962, the
Reuben Award The National Cartoonists Society (NCS) is an organization of professional cartoonists in the United States. It presents the National Cartoonists Society Awards. The Society was born in 1946 when groups of cartoonists got together to entertain the ...
in 1955 and 1964 (the first cartoonist to receive the honor twice), the
Elzie Segar Elzie Crisler Segar (; December 8, 1894 – October 13, 1938), known by the pen name E. C. Segar, was an American cartoonist. He created Popeye in 1929, introducing the character in his comic strip ''Thimble Theatre''."E. C. Segar", in Walker, B ...
Award in 1980, and the
Milton Caniff Milton Arthur Paul Caniff (; February 28, 1907 – April 3, 1988) was an American cartoonist known for the ''Terry and the Pirates'' and ''Steve Canyon'' comic strips. Biography Caniff was born in Hillsboro, Ohio. He was an Eagle Scout and a re ...
Lifetime Achievement Award in 1999. ''
A Charlie Brown Christmas ''A Charlie Brown Christmas'' is a 1965 animated television special. It is the first TV special based on the comic strip ''Peanuts'', by Charles M. Schulz, and features the voices of Peter Robbins, Christopher Shea, Kathy Steinberg, Tracy Str ...
'' won a
Peabody Award The George Foster Peabody Awards (or simply Peabody Awards or the Peabodys) program, named for the American businessman and philanthropist George Foster Peabody, George Peabody, honor what are described as the most powerful, enlightening, and in ...
and an
Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award catego ...
; ''Peanuts'' cartoon specials have received a total of two
Peabody Award The George Foster Peabody Awards (or simply Peabody Awards or the Peabodys) program, named for the American businessman and philanthropist George Foster Peabody, George Peabody, honor what are described as the most powerful, enlightening, and in ...
s and four
Emmys The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...
. For his work on the strip, Schulz has a star on the
Hollywood Walk of Fame The Hollywood Walk of Fame is a landmark which consists of 2,813 five-pointed terrazzo-and-brass stars embedded in the sidewalks along 15 blocks of Hollywood Boulevard and three blocks of Vine Street in the Hollywood, Los Angeles, Hollywood dist ...
(as does Snoopy) and a place in the
William Randolph Hearst William Randolph Hearst (; April 29, 1863 – August 14, 1951) was an American newspaper publisher and politician who developed the nation's largest newspaper chain and media company, Hearst Communications. His extravagant methods of yellow jou ...
Cartoon Hall of Fame. ''Peanuts'' was featured on the cover of ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' on April 9, 1965, with the accompanying article calling it "the leader of a refreshing new breed that takes an unprecedented interest in the basics of life." The strip was declared second in a list of the "greatest comics of the 20th century" commissioned by ''
The Comics Journal ''The Comics Journal'', often abbreviated ''TCJ'', is an American magazine of news and criticism pertaining to comic books, comic strips and graphic novels. Known for its lengthy interviews with comic creators, pointed editorials and scathing r ...
'' in 1999. The top-ranked comic was
George Herriman George Joseph Herriman III (August 22, 1880 â€“ April 25, 1944) was an American cartoonist best known for the comic strip ''Krazy Kat'' (1913–1944). More influential than popular, ''Krazy Kat'' had an appreciative audience a ...
's ''
Krazy Kat ''Krazy Kat'' (also known as ''Krazy & Ignatz'' in some reprints and compilations) is an US, American newspaper comic strip, created by cartoonist George Herriman, which ran from 1913 to 1944. It first appeared in the ''New York Journal-America ...
'', a strip Schulz admired (and in fact was among his biggest inspirations), and he accepted the ranking in good grace, to the point of agreeing with it. In 2002 ''
TV Guide TV Guide is an American digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, vi ...
'' declared Snoopy and Charlie Brown tied for 8th in its list of the "Top 50 Greatest Cartoon Characters of All Time", published to commemorate its 50th anniversary. Schulz was included in the touring exhibition "Masters of American Comics". His work was described as "psychologically complex", and his style as "perfectly in keeping with the style of its times." Despite the widespread acclaim ''Peanuts'' has received, some critics have alleged a decline in quality in the later years of its run, as Schulz frequently digressed from the more cerebral socio-psychological themes that characterized his earlier work in favor of lighter, more whimsical fare. For example, in an essay published in the ''
New York Press ''New York Press'' was a free alternative weekly in New York City, which was published from 1988 to 2011. The ''Press'' strove to create a rivalry with the ''Village Voice''. ''Press'' editors claimed to have tried to hire away writer Nat Hento ...
'' at the time of the final daily strip in January 2000, "Against Snoopy", Christopher Caldwell argued that Snoopy, and the strip's increased focus on him in the 1970s, "went from being the strip's besetting artistic weakness to ruining it altogether".


Legacy


Among cartoonists

Many cartoonists who came after Schulz have cited his work as an influence, including
Lynn Johnston Lynn Johnston (born May 28, 1947) is a Canadian cartoonist and author, best known for her newspaper comic strip '' For Better or For Worse''. She was the first woman and first Canadian to win the National Cartoonist Society's Reuben Award. ...
,
Patrick McDonnell Patrick McDonnell (born March 17, 1956) is a cartoonist, author, and playwright. He is the creator of the daily comic strip '' Mutts'', which follows the adventures of a dog and a cat, that has been syndicated since 1994. Prior to creating ''Mut ...
, and
Cathy Guisewite Cathy Lee Guisewite (born September 5, 1950) is an American cartoonist who created the comic strip '' Cathy'', which had a 34-year run. The strip focused on a career woman facing the issues and challenges of eating, work, relationships, and havin ...
, the latter of whom stated, "A comic strip like mine would never have existed if Charles Schulz hadn't paved the way". The December 1997 issue of ''The Comics Journal'' featured an extensive collection of testimonials to ''Peanuts.'' Over 40 cartoonists, from mainstream newspaper cartoonists to underground, independent comic artists, shared reflections on the power and influence of Schulz's art.
Gilbert Hernandez Gilberto Hernández (born February 1, 1957), usually credited as Gilbert Hernandez and also by the nickname Beto (), is an American cartoonist. He is best known for his ''Palomar''/''Heartbreak Soup'' stories in ''Love and Rockets (comics), Love ...
wrote, "''Peanuts'' was and still is for me a revelation. It's mostly from ''Peanuts'' where I was inspired to create the village of Palomar in ''Love and Rockets''. Schulz's characters, the humor, the insight ... gush, gush, gush, bow, bow, bow, grovel, grovel, grovel ..."
Tom Batiuk Thomas Martin Batiuk (born March 14, 1947) is an American comic strip creator, best known for his long-running newspaper strip '' Funky Winkerbean''. Career Born in Akron, Ohio, Batiuk attended Kent State University, from which he graduated i ...
wrote: "The influence of Charles Schulz on the craft of cartooning is so pervasive it is almost taken for granted." Batiuk also described the depth of emotion in ''Peanuts'': "Just beneath the cheerful surface were vulnerabilities and anxieties that we all experienced, but were reluctant to acknowledge. By sharing those feelings with us, Schulz showed us a vital aspect of our common humanity, which is, it seems to me, the ultimate goal of great art." Cartoon tributes have appeared in other comic strips since Schulz's death in 2000 and are now displayed at the Charles Schulz Museum. On May 27, 2000, many cartoonists collaborated to include references to ''Peanuts'' in their strips. Originally planned as a tribute to Schulz's retirement, after his death that February it became a tribute to his life and career. Similarly, on October 30, 2005, several comic strips again included references to ''Peanuts'' and specifically the ''It's the Great Pumpkin, Charlie Brown'' television special. On November 26, 2022, several cartoonists included references to Peanuts and Charles Schulz in their strips to celebrate his 100th birthday.


In broader culture

Robert L. Short interpreted certain themes and conversations in ''Peanuts'' as consistent with parts of
Christian theology Christian theology is the theology – the systematic study of the divine and religion – of Christianity, Christian belief and practice. It concentrates primarily upon the texts of the Old Testament and of the New Testament, as well as on Ch ...
and used them as illustrations in his lectures on the gospel, as explained in his book '' The Gospel According to Peanuts'', the first of several he wrote on religion, ''Peanuts'', and popular culture. Giant helium balloons of Snoopy, Charlie Brown, and Woodstock have been featured in the annual
Macy's Thanksgiving Day Parade The Macy's Thanksgiving Day Parade is an annual parade in New York City presented by the American-based department store chain Macy's. The Parade first took place in 1924, tying it for the second-oldest Thanksgiving parade in the United States ...
in New York City since 1968. This was referenced in a 2008
Super Bowl XLII Super Bowl XLII was an American football game between the National Football Conference (NFC) champion New York Giants and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion ...
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
for Coca-Cola, in which the Charlie Brown balloon snags a Coca-Cola bottle from two battling balloons (
Underdog An underdog is a person or group in a competition, usually in sports and creative works, who is largely expected to lose. The party, team, or individual expected to win is called the favorite or wikt:top dog, top dog. In the case where an under ...
and
Stewie Griffin Stewart Gilligan "Stewie" Griffin is a fictional character from the animated television series ''Family Guy''. He is voiced by series creator Seth MacFarlane and first appeared on television, along with the rest of the Griffin family, in the ...
). The Snoopy balloon appeared outside the window of Leonard Bernstein's Central Park West apartment in a scene in the movie Maestro, released in 2023. Snoopy has been the personal safety mascot for NASA astronauts since 1968, and NASA issues a
Silver Snoopy award The Silver Snoopy award is a special honor awarded to NASA employees and contractors for outstanding achievements related to human flight safety or mission success. The award certificate states that it is "In Appreciation" "For professionalism, d ...
to its employees or contractors' employees who promote flight safety. The black-and-white communications cap carrying an
audio headset A headset is a combination of headphone and microphone. Headsets connect over a telephone or to a computer, allowing the user to speak and listen while keeping both hands free. They are commonly used in customer service and technical support ce ...
worn since 1968 by the
Apollo Apollo is one of the Twelve Olympians, Olympian deities in Ancient Greek religion, ancient Greek and Ancient Roman religion, Roman religion and Greek mythology, Greek and Roman mythology. Apollo has been recognized as a god of archery, mu ...
,
Skylab Skylab was the United States' first space station, launched by NASA, occupied for about 24 weeks between May 1973 and February 1974. It was operated by three trios of astronaut crews: Skylab 2, Skylab 3, and Skylab 4. Skylab was constructe ...
, and
Space Shuttle The Space Shuttle is a retired, partially reusable launch system, reusable low Earth orbital spacecraft system operated from 1981 to 2011 by the U.S. National Aeronautics and Space Administration (NASA) as part of the Space Shuttle program. ...
astronauts was commonly referred to as a Snoopy cap. The
Apollo 10 Apollo 10 (May 18–26, 1969) was the fourth human spaceflight in the United States' Apollo program and the second to orbit the Moon. NASA, the mission's operator, described it as a "dress rehearsal" for the first Moon landing (Apollo 11, two ...
lunar module The Apollo Lunar Module (LM ), originally designated the Lunar Excursion Module (LEM), was the lunar lander spacecraft that was flown between lunar orbit and the Moon's surface during the United States' Apollo program. It was the first crewed s ...
's
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
was ''Snoopy'', and the command module's call sign was ''Charlie Brown''. While not included in the mission logo, Charlie Brown and Snoopy became semi-official mascots for the mission. Charles Schulz drew an original picture of Charlie Brown in a spacesuit that was hidden aboard the craft to be found by the astronauts once they were in orbit. This drawing is now on display at the
Kennedy Space Center The John F. Kennedy Space Center (KSC, originally known as the NASA Launch Operations Center), located on Merritt Island, Florida, is one of the NASA, National Aeronautics and Space Administration's (NASA) ten NASA facilities#List of field c ...
. The name of the Brazilian rock band
Charlie Brown Jr. Charles or Charlie Brown may refer to: People Arts and entertainment Music * Charlie Brown (singer) (born 1986), British singer * Charlie Brown (born 1970), American rapper and member of Leaders of the New School * Charles Brown (musician) (1922â ...
, formed in 1992, is named after the character Charlie Brown. The idea came about when
Chorão Alexandre Magno Abrão (April 9, 1970 – March 6, 2013), known professionally as Chorão, was a Brazilian singer-songwriter, skateboarder, filmmaker, screenwriter and businessman. Best known for being a founding member and the vocalist/main ly ...
, the band's lead singer, ran over a coconut water stand where there was an image of the character printed on the facade of the establishment. ''Peanuts on Parade'' is
St. Paul, Minnesota Saint Paul (often abbreviated St. Paul) is the capital city of the U.S. state of Minnesota and the county seat of Ramsey County. As of the 2020 census, the city had a population of 311,527, making it Minnesota's second-most populous city a ...
's tribute to ''Peanuts''. It began in 2000, with the placing of 101 statues of Snoopy throughout the city of Saint Paul. The statues were later auctioned at the
Mall of America Mall of America (MoA) is a large shopping mall located in Bloomington, Minnesota. Located within the Minneapolis–Saint Paul metropolitan area, the mall lies southeast of the junction of Interstate 494 and Minnesota State Highway 77, north ...
in
Bloomington, Minnesota Bloomington is a city in Hennepin County, Minnesota, United States. It is located on the north bank of the Minnesota River above its confluence with the Mississippi River, south of downtown Minneapolis and just south of the Interstate 494/Inter ...
. In 2001, there was "Charlie Brown Around Town", 2002 brought "Looking for Lucy", and in 2003, "Linus Blankets Saint Paul". Permanent bronze statues of the Peanuts characters are found in Landmark Plaza in downtown St. Paul. Peanuts characters, and Charles Schulz have been recognized several times in U.S. commemorative postage stamps. A Peanuts World War I Flying Ace U.S. stamp was released on May 17, 2001. The value was 34 cents, first class. A Charlie Brown Christmas forever stamp was issued on Oct. 2, 2015. In 2022, the U.S. Postal Service commemorated the 100th anniversary of Schulz's birth with postage stamps honoring him "alongside his beloved characters". In 2001, the
Sonoma County Sonoma County ( ) is a county located in the U.S. state of California. As of the 2020 United States census, its population was 488,863. Its seat of government and largest city is Santa Rosa. Sonoma County comprises the Santa Rosa-Petaluma ...
Board of Supervisors renamed the Sonoma County Airport, located a few miles northwest of
Santa Rosa, California Santa Rosa (Spanish language, Spanish for "Rose of Lima, Saint Rose") is a city in and the county seat of Sonoma County, California, Sonoma County, in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area, Bay A ...
, the Charles M. Schulz Airport in his honor. The airport's logo features Snoopy as the World War I Flying Ace (goggles/scarf), taking to the skies on top of his red doghouse (the ''Sopwith Camel''). A bronze statue of Charlie Brown and Snoopy stands in Depot Park in downtown Santa Rosa.


Books

The ''Peanuts'' characters have been featured in many books over the years. Some represented chronological
reprint A reprint is a re-publication of material that has already been previously published. The term ''reprint'' is used with slightly different meanings in several fields. Academic publishing In academic publishing, offprints, sometimes also known ...
s of the newspaper strip, while others were thematic collections such as ''Snoopy's Tennis Book'', or collections of inspirational adages such as ''Happiness Is a Warm Puppy''. Some single-story books were produced, such as ''Snoopy and the Red Baron.'' In addition, many of the animated television specials and feature films were adapted into book form. The primary series of reprints was published by
Rinehart & Company Rinehart & Company was an American publishing company founded in 1946. Renamed Rinehart & Company in 1946, the publishing company merged with Henry Holt and Company and the John C. Winston Company in 1960, to form Holt, Rinehart and Winston (HRW). ...
(later
Holt, Rinehart and Winston Holt McDougal is an American publishing company, a division of Houghton Mifflin Harcourt, that specializes in textbooks for use in high schools. The Holt name is derived from that of U.S. publisher Henry Holt (1840–1926), co-founder of ...
) beginning in 1952, with the release of a collection simply titled ''Peanuts''. This series, which presented the strips in rough chronological order (albeit with many strips omitted from each year) continued through the 1980s, after which reprint rights were handed off to various other publishers.
Ballantine Books Ballantine Books is a major American book publisher that is a subsidiary of German media conglomerate Bertelsmann. Ballantine was founded in 1952 by Ian Ballantine with his wife, Betty Ballantine. Ballantine was acquired by Random House in ...
published the last original series of ''Peanuts'' reprints, including ''Peanuts 2000'', which collected the final year of the strip's run. Coinciding with these reprints were smaller paperback collections published by
Fawcett Publications Fawcett Publications was an American publishing company founded in 1919 in Robbinsdale, Minnesota, by Wilford Hamilton "Captain Billy" Fawcett (1885–1940). It kicked off with the publication of the bawdy humor magazine ''Captain Billy's Whiz ...
. Drawing material from the main reprints, this paperback series began with ''The Wonderful World of Peanuts'' in 1962 and continued through ''Lead On, Snoopy'' in 1992. Charles Schulz had always resisted republication of the earliest ''Peanuts'' strips, as they did not reflect the characters as he eventually developed them. However, in 1997 he began talks with
Fantagraphics Books Fantagraphics (previously Fantagraphics Books) is an American publisher of alternative comics, classic comic strip anthologies, manga, magazines, graphic novels, and (formerly) the Erotic comics, erotic Eros Comix imprint. They have managed sev ...
to have the entire run of the strip, which would end up with 17,897 strips in total, published chronologically in book form. In addition to the post-millennium ''Peanuts'' publications are BOOM! Studios restyling of the comics and activity books, and "First Appearances" series. Its content is produced by Peanuts Studio, subsequently an arm of Peanuts Worldwide LLC.


''The Complete Peanuts''

The entire run of ''Peanuts'', covering nearly 50 years of comic strips, was reprinted in
Fantagraphics Fantagraphics (previously Fantagraphics Books) is an American publisher of alternative comics, classic comic strip anthologies, manga, magazines, graphic novels, and (formerly) the Erotic comics, erotic Eros Comix imprint. They have managed sev ...
' '' The Complete Peanuts'', a 26-volume set published over a 12-year period, consisting of two years per volume published every May and October. The first volume (collecting strips from 1950 to 1952) was published in May 2004; the volume containing the final newspaper strips (including all the strips from 1999 and seven strips from 2000, along with the complete run of ''
Li'l Folks ''Li'l Folks'', the first comic strip by ''Peanuts'' creator Charles M. Schulz, was a weekly Gag cartoon, panel that appeared mainly in Schulz's hometown paper, the ''St. Paul Pioneer Press'', from June 22, 1947, to January 22, 1950. As Schulz's f ...
'') was published in May 2016, with a twenty-sixth volume containing outside-the-daily-strip ''Peanuts'' material by Schulz appeared in the fall of that year. A companion series, titled ''Peanuts Every Sunday'' and presenting the complete Sunday strips in color (as the main ''Complete Peanuts'' books reproduce them in black and white only), was launched in December 2013; this series will run ten volumes, with the last expected to be published in 2022. In addition, almost all ''Peanuts'' strips are now also authoritatively available online at GoComics.com (there are some strips missing from the digital archive). ''Peanuts'' strips were previously featured on Comics.com.


Anniversary books

Several books have been released to commemorate key anniversaries of ''Peanuts'': * 20th (1970) â€“ ''Charlie Brown & Charlie Schulz'' â€” a tie-in with the TV documentary '' Charlie Brown and Charles Schulz'' that had aired May 22, 1969 * 25th (1975) â€“ ''Peanuts Jubilee'' * 30th (1980) â€“ ''Happy Birthday, Charlie Brown'' * 30th (1980) â€“ ''Charlie Brown, Snoopy and Me'' * 35th (1985) â€“ ''You Don't Look 35, Charlie Brown'' * 40th (1990) â€“ ''Charles Schulz: 40 Years of Life & Art'' * 45th (1995) â€“ ''Around the World in 45 Years'' * 50th (2000) â€“ ''Peanuts: A Golden Celebration'' * 50th (2000) â€“ ''50 Years of Happiness: A Tribute to Charles Schulz'' * 60th (2009) â€“ ''Celebrating Peanuts'' * 65th (2015) â€“ ''Celebrating Peanuts: 65 Years''


Adaptations


Animation

The strip was first adapted into animation in '' The Tennessee Ernie Ford Show''. A TV documentary, ''
A Boy Named Charlie Brown ''A Boy Named Charlie Brown'' is a 1969 American animated musical comedy-drama film, produced by Cinema Center Films, distributed by National General Pictures, and directed by Bill Melendez with a screenplay by Charles M. Schulz. It is the fi ...
'' (1963), featured newly animated segments, but it did not air due to not being able to find a channel willing to broadcast it. It did, however, shape the team for ''
A Charlie Brown Christmas ''A Charlie Brown Christmas'' is a 1965 animated television special. It is the first TV special based on the comic strip ''Peanuts'', by Charles M. Schulz, and features the voices of Peter Robbins, Christopher Shea, Kathy Steinberg, Tracy Str ...
'' (1965), a half-hour Christmas special broadcast on
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
. It was met with extensive critical success. It was the first of a set of ''Peanuts'' television specials (second counting the 1963 documentary), and forms a selection of holiday-themed specials which are aired annually in the US to the present day, including ''
It's the Great Pumpkin, Charlie Brown ''It's the Great Pumpkin, Charlie Brown'' is a 1966 American animated Halloween television special based on the comic strip ''Peanuts'' by Charles M. Schulz. The third ''Peanuts'' special, and the second holiday-themed special, to be created, i ...
'' (1966), and ''
A Charlie Brown Thanksgiving ''A Charlie Brown Thanksgiving'' is the tenth prime-time animated television special based upon the comic strip ''Peanuts,'' by Charles M. Schulz. It originally aired on the CBS network on November 20, 1973, and won an Emmy Award the following ...
'' (1973). The animated specials were significant to the cultural impact of ''Peanuts''; by 1972, they were remarked as being "among the most consistently popular television specials" and "regularly have been in the top 10 in the ratings". Many of the specials were acquired by
Apple TV+ Apple TV+ is an American subscription over-the-top streaming service owned by Apple. The service launched on November 1, 2019, and it offers a selection of original production film and television series called Apple Originals. The service w ...
in 2020. The first feature-length film, ''
A Boy Named Charlie Brown ''A Boy Named Charlie Brown'' is a 1969 American animated musical comedy-drama film, produced by Cinema Center Films, distributed by National General Pictures, and directed by Bill Melendez with a screenplay by Charles M. Schulz. It is the fi ...
'', came in 1969, and was one of four which were produced before the comic strip ended. A Saturday morning television series aired in 1983, each episode consisting of three or four segments dealing with plot lines from the strip. An additional spin-off miniseries, ''
This Is America, Charlie Brown ''This Is America, Charlie Brown'' is an eight-part animated television miniseries that depicts a series of events in American history featuring characters from the Charles M. Schulz comic strip ''Peanuts''. It aired from 1988 to 1989 on CBS ...
'', aired in 1988, exploring the
history of the United States The history of the present-day United States began in roughly 15,000 BC with the arrival of Peopling of the Americas, the first people in the Americas. In the late 15th century, European colonization of the Americas, European colonization beg ...
. The characters continue to be adapted into animation after the comic strip ended in 2000, with the latest television special '' Welcome Home, Franklin'' made in 2024. A series of cartoon shorts premiered on
iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
in 2008, ''
Peanuts Motion Comics ''Peanuts Motion Comics'' is an animated miniseries based on 1964 strips of the comic strip ''Peanuts'' by Charles M. Schulz. The series premiered on iTunes iTunes is a media player, media library, and mobile device management (MDM) util ...
'', which directly lifted themes and plot lines from the strip. In 2014, the French network
France 3 France 3 () is a French free-to-air Public broadcasting, public television network. The second flagship network of France Télévisions, it broadcasts a wide range of general and specialized programming. France 3 is structured as a Region ...
debuted '' Peanuts by Schulz'', a series of episodes each consisting of several roughly one-minute shorts bundled together. The latest feature-length film, ''
The Peanuts Movie ''The Peanuts Movie'' (known in some countries as ''Snoopy and Charlie Brown: A Peanuts Movie'') is a 2015 American animated comedy film based on Charles M. Schulz's comic strip ''Peanuts'', produced by 20th Century Fox Animation and Blue Sky ...
'', was released in 2015 by
20th Century Fox 20th Century Studios, Inc., formerly 20th Century Fox, is an American film studio, film production and Film distributor, distribution company owned by the Walt Disney Studios (division), Walt Disney Studios, the film studios division of the ...
and
Blue Sky Studios Blue Sky Studios, Inc. was an American visual effects and computer animation animation studio, studio, which was active from 1987 to 2021. It was based in Greenwich, Connecticut, and was founded on February 22, 1987, by Chris Wedge, Michael F ...
. Three ''Peanuts'' Apple TV+ series, Snoopy in Space, '' The Snoopy Show'', and ''Camp Snoopy'' both premiered in 2019, 2021, and 2024, respectively. The characters also make a guest appearance in ''
Mariah Carey's Magical Christmas Special ''Mariah Carey's Magical Christmas Special'' is a Christmas special starring Mariah Carey that premiered on December 4, 2020, on Apple TV+. It was directed by Hamish Hamilton and Roman Coppola and executive-produced by Hamilton, Coppola, Carey, ...
'' in 2020. On November 6, 2023, a new feature film from
WildBrain WildBrain Ltd. is a Canadian media, animation studio, production company, production, and brand licensing company, mostly associated as an entertainment company. The company is known for owning the largest independent library of Children's tel ...
(the company behind the recent Peanuts content since 2018) and Peanuts Worldwide was announced by Apple TV+. Production started in 2024. Series * ''Peanuts'' animated specials (1965–present) *''
The Charlie Brown and Snoopy Show ''The Charlie Brown and Snoopy Show'' (known as ''You're on Nickelodeon, Charlie Brown'' during reruns on Nickelodeon) is an American animated television series featuring characters and storylines from the Charles M. Schulz comic strip ''Peanu ...
'' (1983–1985) *''
This Is America, Charlie Brown ''This Is America, Charlie Brown'' is an eight-part animated television miniseries that depicts a series of events in American history featuring characters from the Charles M. Schulz comic strip ''Peanuts''. It aired from 1988 to 1989 on CBS ...
'' (1988–1989) *''
Peanuts Motion Comics ''Peanuts Motion Comics'' is an animated miniseries based on 1964 strips of the comic strip ''Peanuts'' by Charles M. Schulz. The series premiered on iTunes iTunes is a media player, media library, and mobile device management (MDM) util ...
'' (2008) *''
Peanuts ''Peanuts'' (briefly subtitled ''featuring Good ol' Charlie Brown'') is a print syndication, syndicated daily strip, daily and Sunday strip, Sunday American comic strip written and illustrated by Charles M. Schulz. The strip's original run ext ...
'' (2014–2016) *''
Snoopy Webseries Snoopy is an anthropomorphic beagle in the comic strip ''Peanuts'' by American cartoonist Charles M. Schulz. He also appears in all of the ''Peanuts'' films and television specials. Since his debut on October 4, 1950, Snoopy has become one of ...
'' (2018–2019) *'' Snoopy in Space'' (2019–2021) *'' The Snoopy Show'' (2021–2023) *''Camp Snoopy'' (2024-present) Film *''
A Boy Named Charlie Brown ''A Boy Named Charlie Brown'' is a 1969 American animated musical comedy-drama film, produced by Cinema Center Films, distributed by National General Pictures, and directed by Bill Melendez with a screenplay by Charles M. Schulz. It is the fi ...
'' (1969) *''
Snoopy Come Home ''Snoopy Come Home'' is a 1972 American animated musical comedy-drama film directed by Bill Melendez and written by Charles M. Schulz, based on the ''Peanuts'' comic strip. Marking the on-screen debut of Woodstock, who had first appeared in the ...
'' (1972) *''
Race for Your Life, Charlie Brown ''Race for Your Life, Charlie Brown'' is a 1977 American animated adventure comedy film produced by United Feature Syndicate for Paramount Pictures, directed by Bill Melendez and Phil Roman, and the third in a series of films based on the ''Pea ...
'' (1977) *''
Bon Voyage, Charlie Brown (and Don't Come Back!!) ''Bon Voyage, Charlie Brown (and Don't Come Back!!)'' is a 1980 American animated mystery comedy film produced by United Feature Syndicate and distributed by Paramount Pictures, directed by Bill Melendez and Phil Roman. It was the fourth full ...
'' (1980) *''
The Peanuts Movie ''The Peanuts Movie'' (known in some countries as ''Snoopy and Charlie Brown: A Peanuts Movie'') is a 2015 American animated comedy film based on Charles M. Schulz's comic strip ''Peanuts'', produced by 20th Century Fox Animation and Blue Sky ...
'' (2015)


Music

The album ''A Charlie Brown Christmas'' was recorded in 1965, the original soundtrack from the animated television special of the same name. It was performed by the
jazz trio A jazz trio is a group of three jazz musicians, often a piano trio comprising a pianist, a double bass player and a drummer. Jazz trios are commonly named after their leader, such as the Bill Evans Trio. Variants and examples Famous examples inc ...
led by pianist
Vince Guaraldi Vincent Anthony Guaraldi (; birth name, né Dellaglio, July 17, 1928 – February 6, 1976) was an American jazz pianist best known for composing music for animated television adaptations of the ''Peanuts'' comic strip. His compositions for this s ...
. It enjoys enduring critical, commercial, and cultural success; employing a sombre and whimsical style, songs such as ''Christmas Time Is Here'' evoke a muted and quiet melody, and arrangements such as the traditional carol ''O Tannenbaum'' improvised in a light, off-center pace. The album has continued popularity to the present day; writer Chris Barton for the ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' praised it in 2013 as "one of the most beloved holiday albums recorded", and
Al Jazeera Al Jazeera Media Network (AJMN; , ) is a private-media conglomerate headquartered in Wadi Al Sail, Doha, funded in part by the government of Qatar. The network's flagship channels include Al Jazeera Arabic and Al Jazeera English, which pro ...
described it as "one of the most popular Christmas albums of all time". The album was added to the national recording registry of the
Library of Congress The Library of Congress (LOC) is a research library in Washington, D.C., serving as the library and research service for the United States Congress and the ''de facto'' national library of the United States. It also administers Copyright law o ...
in 2012, being regarded as "culturally, historically, or aesthetically important". The American rock band
The Royal Guardsmen The Royal Guardsmen are an American rock band best known for their 1966 hit singles " Snoopy vs. the Red Baron", "The Return of The Red Baron", "Snoopy For President", and the Christmas follow-up " Snoopy's Christmas". History Originally kno ...
recorded four novelty songs from 1966 to 1968 as tributes to Snoopy. The first song was released as the single ''Snoopy Vs. The Red Baron'' (1966), based on the storyline of Snoopy sitting atop his dog house imagining himself as a World War I pilot, battling the German flying ace The Red Baron. The band would later release two more similar songs in 1967, ''Return of The Red Baron'' and ''Snoopy's Christmas''. In 1968 they recorded ''Snoopy for President''.


Theater

The characters first appeared in live stage production in 1967 with the musical ''
You're a Good Man, Charlie Brown ''You're a Good Man, Charlie Brown'' is a 1967 musical with music and lyrics by Clark Gesner and (in a 1999 revision) Andrew Lippa. It is based on the characters created by cartoonist Charles M. Schulz in his comic strip ''Peanuts''. The musical ...
'', scored by Clark Gesner. It is a collection of musical sketches, where the characters explore their identities and discover the feelings they have for each other. The play was performed
off-broadway An off-Broadway theatre is any professional theatre venue in New York City with a seating capacity between 100 and 499, inclusive. These theatres are smaller than Broadway theatres, but larger than off-off-Broadway theatres, which seat fewer tha ...
, as well as later being performed as a live telecast on
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
. The play continued to have other professional performances, in the London West End, and later a
Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street ** Broadway Theatre (53rd Stre ...
revival, while also being a popular choice of musical by amateur theater groups such as schools. A second musical premiered in 1975, ''
Snoopy! The Musical ''Snoopy: The Musical'' is a 1975 musical comedy with music by Larry Grossman, lyrics by Hal Hackady, and a book by Warren Lockhart, Arthur Whitelaw, and Michael Grace. The characters are from the Charles M. Schulz comic strip '' Peanuts''. Th ...
'', scored by Larry Grossman with lyrics by
Hal Hackady Harold Clayton MacHackady (February 10, 1922 – October 12, 2015), best known as Hal Hackady, and sometimes credited as Hal Hackaday, was an American lyricist, librettist and screenwriter. Life He was born in Middletown, Connecticut in 192 ...
. A sequel to ''You're a Good Man, Charlie Brown'', ''Snoopy!'' is also a collection of musical sketches, though focused on Snoopy. It was first performed in San Francisco, and eventually
off-Broadway An off-Broadway theatre is any professional theatre venue in New York City with a seating capacity between 100 and 499, inclusive. These theatres are smaller than Broadway theatres, but larger than off-off-Broadway theatres, which seat fewer tha ...
for 152 performances. ''You're a Good Man, Charlie Brown'' and ''Snoopy!!! The Musical'' were both further adapted as animated television specials, respectively, in 1985 and in 1988. Going in the opposite direction from animation to live production, is the 2016 ''A Charlie Brown Christmas'', based on the animated television special of the same name. It is considered a generally faithful readaptation, although it features the additional characters Woodstock and Peppermint Patty who did not exist in the strip when the original was made.


Licensing


Advertising and retail

The characters from the comic have long been
license A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...
d for use on
merchandise Merchandising is any practice which contributes to the sale of Product (business), products ("merch" colloquially) to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative w ...
, the success of the comic strip helping to create a market for such items. In 1958, the Hungerford Plastics Corporation created a set of five
vinyl Vinyl may refer to: Chemistry * Polyvinyl chloride (PVC), a particular vinyl polymer * Vinyl cation, a type of carbocation * Vinyl group, a broad class of organic molecules in chemistry * Vinyl polymer, a group of polymers derived from vinyl ...
dolls of the most famous characters (Charlie Brown, Snoopy, Lucy, Linus, and Schroeder); they expanded this line in 1961 to make the dolls slightly larger and included Sally and Pig-Pen. An early example of the characters appearing in promotional material was strips and illustrations drawn by Schulz for the 1955 instructional booklet for the
Kodak Brownie The Brownie was a series of camera models made by Eastman Kodak and first released in 1900. It introduced the snapshot to the masses by addressing the cost factor which had meant that amateur photography remained beyond the means of many people ...
camera, ''The Brownie Book of Picture Taking''. Another early campaign was on behalf of
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. T ...
; magazine illustrations, brochure illustrations, and animated television spots featuring the characters were used to promote the
Ford Falcon The Ford Falcon is an automobile nameplate by Ford Motor Company, Ford that applied to several vehicles worldwide. * Ford Falcon (North America), an automobile produced by Ford from 1960 to 1970. * Ford Falcon (Argentina), a car built by Ford ...
from January 1960 into 1964. Schulz credited the Ford campaign as the first time where licensing the characters earned "a lot of money". However, he expressed a dislike of illustrating the adverts, describing it as "hard work" and would have preferred to dedicate equivalent effort to drawing the Sunday format strips. Some licensing relationships were maintained long-term. Hallmark began printing greetings cards and party goods featuring the characters in 1960. In the late 1960s,
Sanrio is a Japanese entertainment company. It designs, licenses, and manufactures products focusing on the ''kawaii'' ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and Fashion accessory, a ...
held the licensing rights in Japan for Snoopy. Sanrio is best known for
Hello Kitty , also known by her real name , is a fictional character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as a British anthropomorphized white cat with a red ...
and its focus on the
kawaii ''Kawaii'' is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. ''Kawaii'' culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime ...
segment of the Japanese market. Beginning in 1985, the characters were made mascots and served as spokespeople for the
MetLife MetLife, Inc. is the Holding company, holding corporation for the Metropolitan Life Insurance Company (MLIC), better known as MetLife, and its affiliates. MetLife is among the largest global providers of insurance, Annuity (US financial produ ...
insurance company, with the intention to make the business "more friendly and approachable". Schulz justified the licensing relationship with MetLife as necessary to financially support his philanthropic work, although refused to openly describe the exact details of the work he was financing. In 2016, the 31-year licensing relationship with MetLife ended. The relationship resumed in 2023 with Snoopy returning as a mascot for pet insurance. In 1999, it was estimated that there were 20,000 different new products each year adorning a variety of licensed items, such as: clothing, plush toys of Snoopy,
Thermos bottle A vacuum flask (also known as a Dewar flask, Dewar bottle or thermos) is an insulating storage vessel that slows the speed at which its contents change in temperature. It greatly lengthens the time over which its contents remain hotter or coo ...
s, lunch boxes, picture frames, and music boxes. The familiarity of the characters also proved lucrative for advertising material in both print and television, appearing on products such as
Dolly Madison Dolly Madison is an American bakery brand owned by Hostess Brands, selling packaged baked snack foods. It is best known for its long marketing association with the ''Peanuts'' animated TV specials. History In 1937, Ralph Leroy Nafziger started ...
snack cakes,
Chex Mix Chex Mix (stylized as Chex mix) is a type of snack mix that includes Chex breakfast cereal (sold by General Mills) as a major component. There are many recipes (often printed on Chex cereal boxes) for homemade Chex Mix, also known as Chex Party ...
snacks, Bounty paper towels,
Kraft Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...
macaroni cheese and
A&W Root Beer A&W Root Beer is an American brand of root beer that was founded in 1919 by Roy W. Allen – A&W root beer's official history and primarily available in the United States and Canada. Allen partnered with Frank Wright in 1922, creating the A&W ...
. The sheer extent to which the characters are used in licensed material is a subject of criticism against Schulz. ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' pointed out that "some critics aySchulz was distracted by marketing demands, and his characters had become caricatures of themselves by shilling for Metropolitan Life Insurance, Dolly Madison cupcakes and others." Schulz reasoned that his approach to licensing was in fact modest, stating "our icensingprogram is built upon characters who are figuratively alive" and "we're not simply stamping these characters out on the sides of products just to sell products" while also adding "Snoopy is so versatile he just seems to be able to fit into any role and it just works. It's not that we're out to clutter the market with products. In fact anyone saying we're overdoing it is way off base because actually we are underdoing it".


Games

The Peanuts characters have appeared in several video games, such as ''Snoopy'' in 1984 by
Radarsoft Radarsoft is a Dutch software development company that published video games in the 1980s. It released its first game (''3D Tic Tac Toe'') in 1984 for the Commodore 64. Until 1987 Radarsoft released multiple titles for the Amiga, Atari 8-bit comp ...
, ''Snoopy: The Cool Computer Game'' by
The Edge David Howell Evans (born 8 August 1961), better known as the Edge or simply Edge,McCormick (2006), pp. 21, 23–24 is a British-Irish musician, singer, and songwriter. He is best known as the lead guitarist, keyboardist, and backing vocalist o ...
, ''Snoopy and the Red Baron'' for the
Atari 2600 The Atari 2600 is a home video game console developed and produced by Atari, Inc. Released in September 1977 as the Atari Video Computer System (Atari VCS), it popularized microprocessor-based hardware and games stored on swappable ROM cartridg ...
, '' Snoopy's Silly Sports Spectacular'' (1989,
Nintendo Entertainment System The Nintendo Entertainment System (NES) is an 8-bit home video game console developed and marketed by Nintendo. It was first released in Japan on 15 July 1983 as the and was later released as the redesigned NES in several test markets in the ...
), '' Snoopy's Magic Show'' (1990,
Game Boy The is a handheld game console developed by Nintendo, launched in the Japanese home market on April 21, 1989, followed by North America later that year and other territories from 1990 onwards. Following the success of the Game & Watch single-ga ...
), '' Snoopy Tennis'' (2001,
Game Boy Color The (GBC or CGB) is an 8-bit handheld game console developed by Nintendo. It was released in Japan on October 21, 1998, and to international markets that November. Compared to the original Game Boy, the Game Boy Color features a color TFT scre ...
), '' Snoopy Concert'' which was released in 1995 and sold to the Japanese market for the
Super NES The Super Nintendo Entertainment System, commonly shortened to Super Nintendo, Super NES or SNES, is a 16-bit home video game console developed by Nintendo that was released in 1990 in Japan, 1991 in North America, 1992 in Europe and Oceania a ...
, and in October 2006, a second game titled '' Snoopy vs. The Red Baron'' by
Namco Bandai (commonly known as and formerly Namco Bandai until 2015, also known as Bandai Namco Group,) is a Japanese mass media and entertainment conglomerate founded in 2005 by the merger of Namco and Bandai. The company specializes in toys, video ...
for the PlayStation 2. In July 2007, the Peanuts characters appeared in the ''Snoopy the Flying Ace'' mobile phone game by Namco Networks. In November 2015, ''Snoopy's Town Tale'' was launched for mobile by
Pixowl TSB Gaming (formerly known as Pixowl), doing business and commonly known as The Sandbox, is a metaverse platform developer. Founded in 2011, the company is now a subsidiary of the Hong Kong-based Animoca Brands. The company's chief product is ''T ...
, featuring the entire Peanuts gang along with Snoopy and Charlie Brown. In 1980 (with a new edition published in 1990), the
Funk & Wagnalls Funk & Wagnalls was an American publisher known for its reference works, including ''A Standard Dictionary of the English Language'' (1st ed. 1893–5), and the ''Funk & Wagnalls Standard Encyclopedia'' (25 volumes, 1st ed. 1912).Funk & Wagnalls N ...
publishing house also produced a children's encyclopedia called the ''Charlie Brown's 'Cyclopedia''. The 15-volume set features many of the Peanuts characters. In April 2002, The Peanuts Collectors Edition Monopoly board game was released by USAopoly. The game was created by Justin Gage, a friend of Charles and Jeannie Schulz. Gage dedicated the game to Schulz in memory of his passing.


Amusement parks

In 1983,
Knott's Berry Farm Knott's Berry Farm is a amusement park in Buena Park, California, United States, owned and operated by Six Flags. In March 2015, it was ranked as the List of amusement park rankings#North America, twelfth-most-visited theme park in North Ameri ...
, in Southern California, was the first theme park to license the ''Peanuts'' characters, creating the first
Camp Snoopy Camp Snoopy is a ''Peanuts''-themed area for children at several Six Flags amusement parks. All of them originally opened while the parks were under the ownership of Cedar Fair prior to its merger with Six Flags in 2024. History Camp Snoopy wa ...
area and making Snoopy the park's mascot. Knott's expanded its operation in 1992 by building an indoor amusement park in the
Mall of America Mall of America (MoA) is a large shopping mall located in Bloomington, Minnesota. Located within the Minneapolis–Saint Paul metropolitan area, the mall lies southeast of the junction of Interstate 494 and Minnesota State Highway 77, north ...
, called '' Knott's Camp Snoopy''. The Knott's theme parks were acquired by the national amusement park chain Cedar Fair LP in 1997, which continued to operate ''Knott's Camp Snoopy'' park until the mall took over its operation in March 2005. Cedar Fair had already licensed the ''Peanuts'' characters for use in 1992 as an atmosphere, so its acquisition of Knott's Berry Farm did not alter the use of those characters. In 2024, Cedar Fair merged with
Six Flags Six Flags Entertainment Corporation is an American amusement park company headquartered in Charlotte, North Carolina, United States. It was formed on July 2, 2024, following a merger between longtime rivals Cedar Fair and the former Six Flags ...
, resulting in the latter inheriting the Peanuts characters license. Snoopy is currently one of the official mascots of the
Six Flags Six Flags Entertainment Corporation is an American amusement park company headquartered in Charlotte, North Carolina, United States. It was formed on July 2, 2024, following a merger between longtime rivals Cedar Fair and the former Six Flags ...
parks, primarily in the former Cedar Fair operated areas. It was previously used in all of the park logos but it has since been removed. Before 2011, Cedar Fair also operated a Camp Snoopy area at
Dorney Park & Wildwater Kingdom Dorney Park & Wildwater Kingdom is an Amusement park, amusement and water park located in Dorneyville, Pennsylvania, outside Allentown, Pennsylvania, Allentown, in the United States. Owned and operated by Six Flags, Six Flags Entertainment Corpor ...
,
Worlds of Fun Worlds of Fun is a theme park located in Kansas City, Missouri, United States. Owned and operated by Six Flags Entertainment Corporation, it was founded by American businessmen Lamar Hunt and Jack Steadman under the ownership of Hunt's com ...
, and
Valleyfair Valleyfair is a amusement park in Shakopee, Minnesota, United States. Owned by Six Flags Entertainment Corporation, the park opened in 1976 and features over 75 rides and attractions including eight roller coasters. Valleyfair also has a water ...
featuring various ''Peanuts''-themed attractions. There is still a Camp Snoopy area at
Cedar Point Cedar Point is a amusement park located on a Lake Erie peninsula in Sandusky, Ohio, United States, owned and operated by Six Flags. It opened in 1870 and is considered the second-oldest operating amusement park in the US behind Lake Compounc ...
,
Carowinds Carowinds is a amusement park primarily located in Charlotte, North Carolina. The park is owned and operated by Six Flags. Carowinds straddles the state line between North and South Carolina, adjacent to Interstate 77, with a portion of the park ...
,
Kings Island Kings Island is a amusement park northeast of Cincinnati in Mason, Ohio, United States. Owned and operated by Six Flags, the park was built by Taft Broadcasting and opened in 1972. It was part of a larger effort to move and expand Coney Islan ...
, Knott's Berry Farm and
Michigan's Adventure Michigan's Adventure is a amusement park in Muskegon County, Michigan, about halfway between Muskegon and Whitehall. It is the largest amusement park in the state and has been owned and operated by Six Flags since 2024. The park was previo ...
. In 2008,
Cedar Point Cedar Point is a amusement park located on a Lake Erie peninsula in Sandusky, Ohio, United States, owned and operated by Six Flags. It opened in 1870 and is considered the second-oldest operating amusement park in the US behind Lake Compounc ...
introduced
Planet Snoopy Planet Snoopy is a ''Peanuts'' themed area for children at several Six Flags amusement parks. All of them originally opened when the parks where owned by Cedar Fair, prior to Cedar Fair's merger with Six Flags in 2024. Locations Current Planet ...
, a children's area where Peanuts Playground used to be. This area consists of family and children's rides relocated from Cedar Point's sister park
Geauga Lake Geauga Lake was an amusement park in Bainbridge Township, Geauga County, Ohio, Bainbridge Township and Aurora, Ohio, Aurora, Ohio. It was established in 1887, in what had been a local recreation area adjacent to Geauga Lake (lake), a lake of th ...
after its closing. The rides are inspired by Peanuts characters. In 2010, the Nickelodeon Central and
Nickelodeon Universe Nickelodeon Universe is the name of two indoor amusement parks located at Mall of America in Bloomington, Minnesota and American Dream in East Rutherford, New Jersey, with a third location under construction at the Mall of China in Chongq ...
areas in the former
Paramount Parks Paramount Parks was a subsidiary of National Amusements-owned Viacom, headquartered at its Paramount's Carowinds amusement park in Charlotte, North Carolina. At the time of its acquisition, the company owned and operated five amusement park/ wat ...
(
California's Great America California's Great America is an amusement park located in Santa Clara, California, United States. Owned and operated by Six Flags Entertainment Corporation, it originally opened in 1976 as one of two parks built by the Marriott Corporation. ...
,
Canada's Wonderland Canada's Wonderland, formerly known as Paramount Canada's Wonderland, is a amusement park located in Vaughan, Ontario, a municipality within the Greater Toronto Area. Opened in 1981 by the Taft Broadcasting, Taft Broadcasting Company and the Gr ...
,
Carowinds Carowinds is a amusement park primarily located in Charlotte, North Carolina. The park is owned and operated by Six Flags. Carowinds straddles the state line between North and South Carolina, adjacent to Interstate 77, with a portion of the park ...
,
Kings Dominion Kings Dominion is an amusement park in Doswell, Virginia, United States, north of Richmond, Virginia, Richmond and south of Washington, D.C. Owned and operated by Six Flags, the park opened to the public on May 3, 1975, featuring over 60 rid ...
, and
Kings Island Kings Island is a amusement park northeast of Cincinnati in Mason, Ohio, United States. Owned and operated by Six Flags, the park was built by Taft Broadcasting and opened in 1972. It was part of a larger effort to move and expand Coney Islan ...
) were replaced by
Planet Snoopy Planet Snoopy is a ''Peanuts'' themed area for children at several Six Flags amusement parks. All of them originally opened when the parks where owned by Cedar Fair, prior to Cedar Fair's merger with Six Flags in 2024. Locations Current Planet ...
. In 2011, Cedar Fair announced it would also add Planet Snoopy to
Valleyfair Valleyfair is a amusement park in Shakopee, Minnesota, United States. Owned by Six Flags Entertainment Corporation, the park opened in 1976 and features over 75 rides and attractions including eight roller coasters. Valleyfair also has a water ...
,
Dorney Park & Wildwater Kingdom Dorney Park & Wildwater Kingdom is an Amusement park, amusement and water park located in Dorneyville, Pennsylvania, outside Allentown, Pennsylvania, Allentown, in the United States. Owned and operated by Six Flags, Six Flags Entertainment Corpor ...
, and
Worlds of Fun Worlds of Fun is a theme park located in Kansas City, Missouri, United States. Owned and operated by Six Flags Entertainment Corporation, it was founded by American businessmen Lamar Hunt and Jack Steadman under the ownership of Hunt's com ...
, replacing the Camp Snoopy areas. ″Carowinds″ Planet Snoopy was rethemed to Camp Snoopy. Also, the ''Peanuts'' characters can be found at
Universal Studios Japan is a theme park located in Osaka, Japan. Opened on March 31, 2001, it is one of six Universal Destinations & Experiences, Universal Studios theme parks worldwide and was the first to open outside the United States. The park is owned and operat ...
in the Universal Wonderland section along with the characters from ''
Sesame Street ''Sesame Street'' is an American educational television, educational children's television series that combines live-action, sketch comedy, animation, and puppetry. It is produced by Sesame Workshop (known as the Children's Television Worksh ...
'' and ''
Hello Kitty , also known by her real name , is a fictional character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as a British anthropomorphized white cat with a red ...
'', and in the Snoopy's World in Hong Kong.


Exhibition

An exhibition titled ''Good Grief, Charlie Brown! Celebrating Snoopy and the Enduring Power of Peanuts'' opened at
Somerset House Somerset House is a large neoclassical architecture, neoclassical building complex situated on the south side of the Strand, London, Strand in central London, overlooking the River Thames, just east of Waterloo Bridge. The Georgian era quadran ...
in London on 25 October 2018, running until 3 March 2019. The exhibition brought together Charles M. Schulz's original Peanuts cartoons with work from a wide range of acclaimed contemporary artists and designers who have been inspired by the cartoon. There is a trail called A Dog's Trail Across
Cardiff Cardiff (; ) is the capital city, capital and List of urban areas in the United Kingdom, largest city of Wales. Cardiff had a population of in and forms a Principal areas of Wales, principal area officially known as the City and County of Ca ...
,
Caerphilly Caerphilly (, ; , ) is a town and community (Wales), community in Wales. It is situated at the southern end of the Rhymney Valley and separated from the Cardiff suburbs of Lisvane and Rhiwbina by Caerphilly Mountain. It is north of Cardiff an ...
and
Porthcawl Porthcawl () is a town and community in the Bridgend County Borough of Wales. It is located on the south coast, west of Cardiff and south-east of Swansea. Historically part of Glamorgan and situated on a low limestone headland on the South ...
. The trail features
Snoopy Snoopy is an anthropomorphic beagle in the comic strip ''Peanuts'' by American cartoonist Charles M. Schulz. He also appears in all of the ''Peanuts'' films and television specials. Since his debut on October 4, 1950, Snoopy has become one of ...
from Peanuts.


Ownership

On June 3, 2010, United Media sold all its Peanuts-related assets, including its strips and branding, to a new company, Peanuts Worldwide LLC, a joint venture of the
Iconix Brand Group Iconix Brand Group, Inc. is an American brand management company that licenses brands to retailers and manufacturers, primarily in the clothing, apparel, footwear and apparel accessory industries. History and operations The company began as ...
(which owned 80 percent) and Charles M. Schulz Creative Associates (20 percent). In addition, United Media sold its United Media Licensing arm, which represents licensing for its other properties, to Peanuts Worldwide. United Feature Syndicate continued to syndicate the strip, until February 27, 2011, when
Universal Uclick Andrews McMeel Syndication (formerly Universal Uclick) is an American content syndicate which provides syndication in print, online and on mobile devices for a number of lifestyle and opinion columns, comic strips and cartoons and various oth ...
took over syndication, ending United Media's 60-plus-year stewardship of Peanuts. In May 2017, Canada-based DHX Media (now
WildBrain WildBrain Ltd. is a Canadian media, animation studio, production company, production, and brand licensing company, mostly associated as an entertainment company. The company is known for owning the largest independent library of Children's tel ...
) announced that it would acquire Iconix's entertainment brands, including the 80% stake of Peanuts Worldwide and full rights to the
Strawberry Shortcake Strawberry shortcake may refer to: * Strawberry shortcake (dessert), a shortcake served with strawberries * Strawberry Shortcake, a cartoon character and franchise created by American Greetings ** Strawberry Shortcake (TV series), ''Strawberry Sho ...
brand, for $345 million. DHX officially took control of the properties on June 30, 2017. On May 13, 2018, DHX announced it had reached a strategic agreement in which
Sony Music Entertainment Japan , often abbreviated as SMEJ or simply SME, and also known as Sony Music Japan for short (stylized as ''SonyMusic''), is a Japanese music arm for Sony. Founded in 1968 as CBS/Sony, SMEJ is directly owned by Sony, Sony Group Corporation and is ...
(whose consumer products division has been a licensing agent for the Peanuts brand since 2010) would acquire 49% of its 80% stake in Peanuts Worldwide for $185 million, with DHX holding a 41% stake and SMEJ owning 39%. The transaction was completed on July 23. Two months after the sale's completion, DHX eliminated the rest of its debt by signing a five-year, multi-million-dollar agency agreement with CAA- GBG Global Brand Management Group (a brand management joint venture between
Creative Artists Agency Creative Artists Agency, LLC (CAA) is an American talent and sports agency based in Los Angeles, California. With 1,800 employees in March 2016, it is regarded as an influential company in the talent agency business and manages numerous client ...
and Hong Kong-based Global Brands Group) to represent the Peanuts brand in China and the rest of Asia excluding Japan.


References


Bibliography


Books

* * * * * * * * * * *


Periodicals

* * * * * Essay first published in 1963, in the book '' Apocalittici e integrati'' (Italian; published by
Bompiani Bompiani is an Italian publishing house based in Milan. It was founded in 1929 by Valentino Bompiani. In 1990, Bompiani became part of the RCS MediaGroup. It was sold in 2015 to the Giunti Group. It is widely regarded as one of the leading liter ...
) * * * * *


Online

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Further reading

*


External links

*
''Peanuts'' at GoComics.com

''Peanuts'' Turns 60
 â€“ slideshow by ''
Life Life, also known as biota, refers to matter that has biological processes, such as Cell signaling, signaling and self-sustaining processes. It is defined descriptively by the capacity for homeostasis, Structure#Biological, organisation, met ...
'' {{Authority control 1950 comics debuts 1950 establishments in the United States 2000 comics endings 2000 disestablishments in the United States American comic strips American comics adapted into films Culture of the United States Child characters in comics Comic strips set in the United States Comics about children Comics about anthropomorphic dogs Comics about anthropomorphic birds Comics adapted into animated films Comics adapted into animated series Comics adapted into plays Comics adapted into television series Comics adapted into video games WildBrain franchises Gag-a-day comics Satirical comics Slice of life comics Sony Music Entertainment Japan franchises