HOME

TheInfoList



OR:

The study of the economies of the ancient city-state of Rome and its empire during the Republican and Imperial periods remains highly speculative. There are no surviving records of business and government accounts, such as detailed reports of tax revenues, and few literary sources regarding economic activity. Instead, the study of this ancient economy is today mainly based on the surviving archeological and literary evidence that allow researchers to form conjectures based on comparisons with other more recent pre-industrial economies. During the early centuries of the
Roman Republic The Roman Republic ( ) was the era of Ancient Rome, classical Roman civilisation beginning with Overthrow of the Roman monarchy, the overthrow of the Roman Kingdom (traditionally dated to 509 BC) and ending in 27 BC with the establis ...
, it is conjectured that the economy was largely agrarian and centered on the trading of commodities such as grain and wine.Garnsey, Peter, et al. The Roman Empire: Economy, Society and Culture. 2nd ed., University of California Press, 2015, www.jstor.org/stable/10.1525/j.ctt9qh25h. Financial markets were established through such trade, and financial institutions, which extended credit for personal use and public infrastructure, were established primarily by interfamily wealth.Temin, Peter. “Financial Intermediation in the Early Roman Empire.” The Journal of Economic History, vol. 64, no. 3, 2004, pp. 705–733., www.jstor.org/stable/3874817. In times of agricultural and cash shortfall, Roman officials and moneyers tended to respond by coining money, which happened during the prolonged crisis of the
First Punic War The First Punic War (264–241 BC) was the first of three wars fought between Rome and Carthage, the two main powers of the western Mediterranean in the early 3rd century BC. For 23 years, in the longest continuous conflict and grea ...
and created economic distortion and difficulties. Following the Punic Wars, during the late Republic and the early
Roman Empire The Roman Empire ruled the Mediterranean and much of Europe, Western Asia and North Africa. The Roman people, Romans conquered most of this during the Roman Republic, Republic, and it was ruled by emperors following Octavian's assumption of ...
, the economy became more monetized and a more sophisticated financial system emerged.
Emperors The word ''emperor'' (from , via ) can mean the male ruler of an empire. ''Empress'', the female equivalent, may indicate an emperor's wife ( empress consort), mother/grandmother (empress dowager/ grand empress dowager), or a woman who rule ...
issued coinage stamped with their portraits to disseminate propaganda, to create public goodwill, and to symbolize their wealth and power. The Roman Imperial monetary economy often suffered bouts of inflation in part by emperors who issued money to fund high-profile imperial projects such as public building works or costly wars that offered opportunities for propaganda but little or no material gain. Andreau, ''Banking and Business in the Roman World'', p. 2; Harris, "The Nature of Roman Money," n.p. Emperors of the Antonine and the
Severan The Severan dynasty, sometimes called the Septimian dynasty, ruled the Roman Empire between 193 and 235. It was founded by the emperor Septimius Severus () and Julia Domna, his wife, when Septimius emerged victorious from civil war of 193 - 197, ...
dynasties overall debased the currency, particularly the ''
denarius The ''denarius'' (; : ''dēnāriī'', ) was the standard Ancient Rome, Roman silver coin from its introduction in the Second Punic War to the reign of Gordian III (AD 238–244), when it was gradually replaced by the ''antoninianus''. It cont ...
'', under the pressures of meeting military payrolls. Sudden inflation during the reign of
Commodus Commodus (; ; 31 August 161 – 31 December 192) was Roman emperor from 177 to 192, first serving as nominal co-emperor under his father Marcus Aurelius and then ruling alone from 180. Commodus's sole reign is commonly thought to mark the end o ...
damaged the credit market.Harris, "The Nature of Roman Money," in ''The Monetary Systems of the Greeks and Romans'', n.p. In the mid-200s, the supply of
specie Specie may refer to: * Coins or other metal money in mass circulation * Bullion coins * Hard money (policy) * Commodity money * Specie Circular, 1836 executive order by US President Andrew Jackson regarding hard money * Specie Payment Resumption A ...
contracted sharply. Conditions during the
Crisis of the Third Century The Crisis of the Third Century, also known as the Military Anarchy or the Imperial Crisis, was a period in History of Rome, Roman history during which the Roman Empire nearly collapsed under the combined pressure of repeated Barbarian invasions ...
, such as reductions in long-distance trade, the disruption of mining operations, and the physical transfer of gold coinage outside the empire by invading enemies, greatly diminished the money supply and the banking sector by the year 300. Although Roman coinage had long been fiat money or fiduciary currency, general economic anxieties came to a head under
Aurelian Aurelian (; ; 9 September ) was a Roman emperor who reigned from 270 to 275 AD during the Crisis of the Third Century. As emperor, he won an unprecedented series of military victories which reunited the Roman Empire after it had nearly disinte ...
, and bankers lost confidence in coins legitimately issued by the central government. Despite
Diocletian Diocletian ( ; ; ; 242/245 – 311/312), nicknamed Jovius, was Roman emperor from 284 until his abdication in 305. He was born Diocles to a family of low status in the Roman province of Dalmatia (Roman province), Dalmatia. As with other Illyri ...
's introduction of the gold '' solidus'' and monetary reforms, the credit market of the Empire never recovered its former robustness.


Banking system

The setup of the banking system under the Empire allowed the exchange of extremely large sums without the physical transfer of coins, which led to
fiat money Fiat money is a type of government-issued currency that is not backed by a precious metal, such as gold or silver, nor by any other tangible asset or commodity. Fiat currency is typically designated by the issuing government to be legal tende ...
. With no central bank, a professional deposit banker (''argentarius,'' ''coactor argentarius'', or later ''nummularius'') received and held deposits for a fixed or indefinite term and lent money to third parties.
Jean Andreau Jean Andreau is a French historian, former student of the École normale supérieure (1960) and former member of the École française de Rome. As of 2016, he is research director at the EHESS. He was a student of both Pierre Grimal, Julien Guey a ...
, ''Banking and Business in the Roman World'' (Cambridge University Press, 1999), p. 2.
Generally, available capital exceeded the amount needed by borrowers and so loans were made and credit was extended on risky terms. The senatorial elite were involved heavily in private lending, as both creditors and borrowers, and made loans from their personal fortunes on the basis of social connections. Banks of classical antiquity typically kept less in reserves than the full total of customers' deposits, as they had no incentive to ensure that customers' deposits would be insured in the event of a
bank run A bank run or run on the bank occurs when many Client (business), clients withdraw their money from a bank, because they believe Bank failure, the bank may fail in the near future. In other words, it is when, in a fractional-reserve banking sys ...
. It was common consensus among Romans at the time, especially by Seneca's ideologies, that anyone involved in commerce should have access to
credit Credit (from Latin verb ''credit'', meaning "one believes") is the trust which allows one party to provide money or resources to another party wherein the second party does not reimburse the first party immediately (thereby generating a debt) ...
. W.V. Harris, "The Nature of Roman Money," in ''The Monetary Systems of the Greeks and Romans'', n.p. That tendency toward fiat money caused the
money supply In macroeconomics, money supply (or money stock) refers to the total volume of money held by the public at a particular point in time. There are several ways to define "money", but standard measures usually include currency in circulation (i ...
to fluctuate consistently.


Mining and metallurgy

The main mining regions of the Empire were Spain (gold, silver, copper, tin, lead); Gaul (gold, silver, iron); Britain (mainly iron, lead, tin), the Danubian provinces (gold, iron);
Macedonia Macedonia (, , , ), most commonly refers to: * North Macedonia, a country in southeastern Europe, known until 2019 as the Republic of Macedonia * Macedonia (ancient kingdom), a kingdom in Greek antiquity * Macedonia (Greece), a former administr ...
and
Thrace Thrace (, ; ; ; ) is a geographical and historical region in Southeast Europe roughly corresponding to the province of Thrace in the Roman Empire. Bounded by the Balkan Mountains to the north, the Aegean Sea to the south, and the Black Se ...
(gold, silver); and Asia Minor (gold, silver, iron, tin). Intensive large-scale mining—of alluvial deposits, and by means of open-cast mining and
underground mining Mining is the extraction of valuable geological materials and minerals from the surface of the Earth. Mining is required to obtain most materials that cannot be grown through agricultural processes, or feasibly created artificially in a la ...
—took place from the reign of Augustus up to the early 3rd century AD, when the instability of the Empire disrupted production. The gold mines of
Dacia Dacia (, ; ) was the land inhabited by the Dacians, its core in Transylvania, stretching to the Danube in the south, the Black Sea in the east, and the Tisza in the west. The Carpathian Mountains were located in the middle of Dacia. It thus ro ...
, for instance, were no longer available for Roman exploitation after the province was surrendered in 271. Mining seems to have resumed to some extent during the 4th century.
Hydraulic mining Hydraulic mining is a form of mining that uses high-pressure jets of water to dislodge rock material or move sediment.Paul W. Thrush, ''A Dictionary of Mining, Mineral, and Related Terms'', US Bureau of Mines, 1968, p.560. In the placer mining of ...
, which Pliny referred to as '' ruina montium'' ("ruin of the mountains"), allowed base and
precious metal Precious metals are rare, naturally occurring metallic chemical elements of high Value (economics), economic value. Precious metals, particularly the noble metals, are more corrosion resistant and less reactivity (chemistry), chemically reac ...
s to be extracted on a proto-industrial scale. The total annual iron output is estimated at 82,500 
tonnes The tonne ( or ; symbol: t) is a unit of mass equal to 1,000  kilograms. It is a non-SI unit accepted for use with SI. It is also referred to as a metric ton in the United States to distinguish it from the non-metric units of the s ...
. Copper was produced at an annual rate of 15,000 t, and lead at 80,000 t, both production levels unmatched until the
Industrial Revolution The Industrial Revolution, sometimes divided into the First Industrial Revolution and Second Industrial Revolution, was a transitional period of the global economy toward more widespread, efficient and stable manufacturing processes, succee ...
; Spain alone had a 40 percent share in world lead production. The high lead output was a by-product of extensive silver mining which reached 200 t per annum. At its peak around the mid-2nd century AD, the Roman silver stock is estimated at 10,000 t, five to ten times larger than the combined silver mass of
medieval Europe In the history of Europe, the Middle Ages or medieval period lasted approximately from the 5th to the late 15th centuries, similarly to the post-classical period of World history (field), global history. It began with the fall of the West ...
and the
Abbasid Caliphate The Abbasid Caliphate or Abbasid Empire (; ) was the third caliphate to succeed the Islamic prophet Muhammad. It was founded by a dynasty descended from Muhammad's uncle, Abbas ibn Abd al-Muttalib (566–653 CE), from whom the dynasty takes ...
around 800 AD. As an indication of the scale of Roman metal production, lead pollution in the
Greenland ice sheet The Greenland ice sheet is an ice sheet which forms the second largest body of ice in the world. It is an average of thick and over thick at its maximum. It is almost long in a north–south direction, with a maximum width of at a latitude ...
quadrupled over its prehistoric levels during the Imperial era, and dropped again thereafter. The invention and widespread application of
hydraulic mining Hydraulic mining is a form of mining that uses high-pressure jets of water to dislodge rock material or move sediment.Paul W. Thrush, ''A Dictionary of Mining, Mineral, and Related Terms'', US Bureau of Mines, 1968, p.560. In the placer mining of ...
, namely hushing and ground-sluicing, aided by the ability of the Romans to plan and execute mining operations on a large scale, allowed various base and precious metals to be extracted on a proto-industrial scale only rarely, if ever, matched until the
Industrial Revolution The Industrial Revolution, sometimes divided into the First Industrial Revolution and Second Industrial Revolution, was a transitional period of the global economy toward more widespread, efficient and stable manufacturing processes, succee ...
. The most common fuel by far for smelting and forging operations, as well as heating purposes, was wood and particularly
charcoal Charcoal is a lightweight black carbon residue produced by strongly heating wood (or other animal and plant materials) in minimal oxygen to remove all water and volatile constituents. In the traditional version of this pyrolysis process, ca ...
, which is nearly twice as efficient. In addition,
coal Coal is a combustible black or brownish-black sedimentary rock, formed as rock strata called coal seams. Coal is mostly carbon with variable amounts of other Chemical element, elements, chiefly hydrogen, sulfur, oxygen, and nitrogen. Coal i ...
was mined in some regions to a fairly large extent: Almost all major coalfields in
Roman Britain Roman Britain was the territory that became the Roman province of ''Britannia'' after the Roman conquest of Britain, consisting of a large part of the island of Great Britain. The occupation lasted from AD 43 to AD 410. Julius Caes ...
were exploited by the late 2nd century AD, and a lively trade along the English
North Sea The North Sea lies between Great Britain, Denmark, Norway, Germany, the Netherlands, Belgium, and France. A sea on the European continental shelf, it connects to the Atlantic Ocean through the English Channel in the south and the Norwegian Se ...
coast developed, which extended to the continental
Rhineland The Rhineland ( ; ; ; ) is a loosely defined area of Western Germany along the Rhine, chiefly Middle Rhine, its middle section. It is the main industrial heartland of Germany because of its many factories, and it has historic ties to the Holy ...
, where
bituminous coal Bituminous coal, or black coal, is a type of coal containing a tar-like substance called bitumen or asphalt. Its coloration can be black or sometimes dark brown; often there are well-defined bands of bright and dull material within the coal seam, ...
was already used for the smelting of
iron ore Iron ores are rocks and minerals from which metallic iron can be economically extracted. The ores are usually rich in iron oxides and vary in color from dark grey, bright yellow, or deep purple to rusty red. The iron is usually found in the f ...
.


Transportation and communication

The Roman Empire completely encircled the Mediterranean, which they called "our sea" ''(mare nostrum)''. Roman sailing vessels navigated the Mediterranean as well as the major rivers of the Empire, including the
Guadalquivir The Guadalquivir (, also , , ) is the fifth-longest river in the Iberian Peninsula and the second-longest river with its entire length in Spain. The Guadalquivir is the only major navigable river in Spain. Currently it is navigable from Seville ...
,
Ebro The Ebro (Spanish and Basque ; , , ) is a river of the north and northeast of the Iberian Peninsula, in Spain. It rises in Cantabria and flows , almost entirely in an east-southeast direction. It flows into the Mediterranean Sea, forming a de ...
,
Rhône The Rhône ( , ; Occitan language, Occitan: ''Ròse''; Franco-Provençal, Arpitan: ''Rôno'') is a major river in France and Switzerland, rising in the Alps and flowing west and south through Lake Geneva and Southeastern France before dischargi ...
, Rhine,
Tiber The Tiber ( ; ; ) is the List of rivers of Italy, third-longest river in Italy and the longest in Central Italy, rising in the Apennine Mountains in Emilia-Romagna and flowing through Tuscany, Umbria, and Lazio, where it is joined by the R ...
and Nile.W.V. Harris, "Trade," in ''The Cambridge Ancient History: The High Empire A.D. 70–192'' (Cambridge University Press, 2000), vol. 11, p. 713. Transport by water was preferred where possible, as moving commodities by land was more difficult and much more expensive: during Roman times, travel by sea was 50 to 60 times cheaper than travel by land according to Keith Hopkins. During the Roman period, sea trade in the Mediterranean reached its pre-modern peak. Vehicles, wheels, and ships indicate the existence of a great number of skilled woodworkers. Land transport utilized the advanced system of
Roman roads Roman roads ( ; singular: ; meaning "Roman way") were physical infrastructure vital to the maintenance and development of the Roman state, built from about 300 BC through the expansion and consolidation of the Roman Republic and the Roman Em ...
. The in-kind taxes paid by communities included the provision of personnel, animals, or vehicles for the ''
cursus publicus The ''cursus publicus'' (Latin language, Latin: "the public way"; , ''dēmósios drómos'') was the state mandated and supervised courier and transportation service of the Roman Empire, the use of which continued into the Eastern Roman Empi ...
'', the state mail and transport service established by Augustus. Relay stations were located along the roads every seven to twelve
Roman mile The mile, sometimes the international mile or statute mile to distinguish it from other miles, is a British imperial unit and United States customary unit of length; both are based on the older English unit of length equal to 5,280 English ...
s, and tended to grow into a village or trading post.Stambaugh, ''The Ancient Roman City,'' p. 253. A ''
mansio In the Roman Empire, a ''mansio'' (from the Latin word ''mansus,'' the perfect passive participle of ''manere'' "to remain" or "to stay") was an official stopping place on a Roman road, or ''via'', maintained by the central government for the use ...
'' (plural ''mansiones'') was a privately run service station franchised by the imperial bureaucracy for the ''cursus publicus''. The support staff at such a facility included muleteers, secretaries, blacksmiths, cartwrights, a veterinarian, and a few military police and couriers. The distance between ''mansiones'' was determined by how far a wagon could travel in a day. Mules were the animal most often used for pulling carts, travelling about 6.4 km/h. As an example of the pace of communication, it took a messenger a minimum of nine days to travel to Rome from
Mainz Mainz (; #Names and etymology, see below) is the capital and largest city of the German state of Rhineland-Palatinate, and with around 223,000 inhabitants, it is List of cities in Germany by population, Germany's 35th-largest city. It lies in ...
in the province of
Germania Superior Germania Superior ("Upper Germania") was an imperial province of the Roman Empire. It comprised an area of today's western Switzerland, the French Jura and Alsace regions, and southwestern Germany. Important cities were Besançon ('' Vesont ...
, even on a matter of urgency. In addition to the ''mansiones'', some taverns offered accommodations as well as
food and drink ''Food and Drink'' is a British television series on BBC Two. First broadcast between 1982 and 2002, it was the first national television programme in the UK to cover the subject of food and drink without cookery and recipe demonstrations. Hi ...
; one recorded tab for a stay showed charges for wine, bread, mule feed, and the services of a prostitute.


Trade and commodities

Roman provinces traded among themselves, but trade extended outside the frontiers to regions as far away as China and
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
. The main
commodity In economics, a commodity is an economic goods, good, usually a resource, that specifically has full or substantial fungibility: that is, the Market (economics), market treats instances of the good as equivalent or nearly so with no regard to w ...
was grain. Chinese trade was mostly conducted overland through middle men along the
Silk Road The Silk Road was a network of Asian trade routes active from the second century BCE until the mid-15th century. Spanning over , it played a central role in facilitating economic, cultural, political, and religious interactions between the ...
; Indian trade, however, also occurred by sea from
Egyptian ''Egyptian'' describes something of, from, or related to Egypt. Egyptian or Egyptians may refer to: Nations and ethnic groups * Egyptians, a national group in North Africa ** Egyptian culture, a complex and stable culture with thousands of year ...
ports on the
Red Sea The Red Sea is a sea inlet of the Indian Ocean, lying between Africa and Asia. Its connection to the ocean is in the south, through the Bab-el-Mandeb Strait and the Gulf of Aden. To its north lie the Sinai Peninsula, the Gulf of Aqaba, and th ...
. Also traded were olive oil, various foodstuffs, ''
garum Garum is a fermentation (food), fermented fish sauce that was used as a condiment in the cuisines of Phoenicia, Ancient Greek cuisine, ancient Greece, Ancient Roman cuisine, Rome, Carthage and later Byzantine cuisine, Byzantium. Liquamen is a si ...
'' (
fish sauce Fish sauce is a liquid condiment made from fish or krill that have been coated in salt and fermented for up to two years. It is used as a staple seasoning in East Asian cuisine and Southeast Asian cuisine, particularly Myanmar, Cambodia, L ...
),
slaves Slavery is the ownership of a person as property, especially in regards to their labour. Slavery typically involves compulsory work, with the slave's location of work and residence dictated by the party that holds them in bondage. Enslavemen ...
, ore and manufactured metal objects, fibres and textiles, timber,
pottery Pottery is the process and the products of forming vessels and other objects with clay and other raw materials, which are fired at high temperatures to give them a hard and durable form. The place where such wares are made by a ''potter'' is al ...
,
glassware upTypical drinkware. This list of glassware includes drinking vessels (drinkware), tableware used to set a table for eating a meal and generally glass items such as vases, and glasses used in the catering industry. It does not include laboratory ...
, marble,
papyrus Papyrus ( ) is a material similar to thick paper that was used in ancient times as a writing surface. It was made from the pith of the papyrus plant, ''Cyperus papyrus'', a wetland sedge. ''Papyrus'' (plural: ''papyri'' or ''papyruses'') can a ...
, spices and '' materia medica'', ivory, pearls, and gemstones. Though most provinces were capable of producing wine, regional varietals were desirable and wine was a central item of trade. Shortages of '' vin ordinaire'' were rare. The major suppliers for the city of Rome were the west coast of Italy, southern Gaul, the Tarraconensis region of Spain, and
Crete Crete ( ; , Modern Greek, Modern: , Ancient Greek, Ancient: ) is the largest and most populous of the Greek islands, the List of islands by area, 88th largest island in the world and the List of islands in the Mediterranean#By area, fifth la ...
. Alexandria, the second-largest city, imported wine from Laodicea in Syria and the Aegean. At the retail level, taverns or specialty wine shops ''(vinaria)'' sold wine by the jug for carryout and by the drink on-premises, with price ranges reflecting quality. Trade in the early Roman Empire allowed Rome to become as vast and great as it did. Emperor
Augustus Gaius Julius Caesar Augustus (born Gaius Octavius; 23 September 63 BC – 19 August AD 14), also known as Octavian (), was the founder of the Roman Empire, who reigned as the first Roman emperor from 27 BC until his death in A ...
, despite his intense public and private spending, took control of trade from the government and expanded Roman influence by opening new trading markets in overseas areas such as
Britain Britain most often refers to: * Great Britain, a large island comprising the countries of England, Scotland and Wales * The United Kingdom of Great Britain and Northern Ireland, a sovereign state in Europe comprising Great Britain and the north-eas ...
,
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
, and
Africa Africa is the world's second-largest and second-most populous continent after Asia. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 20% of Earth's land area and 6% of its total surfac ...
. Rome dominated trade and influence over the world in the age of the
Roman Empire The Roman Empire ruled the Mediterranean and much of Europe, Western Asia and North Africa. The Roman people, Romans conquered most of this during the Roman Republic, Republic, and it was ruled by emperors following Octavian's assumption of ...
but could not advance in their industrial and manufacturing processes. This ultimately threatened the expanding trading and commerce industries that Augustus brought about, as well as the strong standing of the Empire in the eyes of the Romans and the world. Whereas the Roman economy was able to thrive in the first few centuries AD thanks to its advanced trade and commerce, the boom was tempered as their ways of conducting business changed drastically. Due to Augustus and the aristocracy holding the large majority of land and wealth in Rome, trade and commerce in the basic everyday commodities began to decline. Trade began to only take place for the more luxurious commodities, effectively excluding the majority of Romans due to their poverty. Foreign trade was also incredibly significant to the rise and complexity of the Roman economy, and the Romans traded commodities such as wine, oil, grain, salt, arms, and iron to countries primarily in the West. When those countries came under decline in around 2nd century AD, and respective trade between them and the Roman Empire had to cease as a result, this put a dent in the strength of the Roman economy as foreign trade was a major factor of economic growth for the superfluously resourced Empire. Compounded with their inability to make proper production advancements to keep up with their growing and evolving economy, these events hindered Roman trade, limited their array of commodities and harmed the economy.


Labour and occupations

Inscriptions record 268 different occupations in the city of Rome, and 85 in Pompeii. Professional associations or trade guilds ''(collegia)'' are attested for a wide range of occupations, including fishermen ''(piscatores)'', salt merchants ''(salinatores)'', olive oil dealers ''(olivarii)'', entertainers ''(scaenici)'', cattle dealers ''(pecuarii)'', goldsmiths ''(aurifices)'', teamsters ''(asinarii'' or ''muliones)'', and stonecutters ''(lapidarii)''. These are sometimes quite specialized: one ''collegium'' at Rome was strictly limited to craftsmen who worked in ivory and citrus wood. Work performed by slaves falls into five general categories: domestic, with epitaphs recording at least 55 different household jobs; imperial or public service; urban crafts and services; agriculture; and mining. Convicts provided much of the labour in the mines or quarries, where conditions were notoriously brutal. In practice, there was little division of labour between slave and free,Garnsey and Saller, ''The Roman Empire: Economy, Society and Culture'', p. 111. and most workers were illiterate and without special skills. The greatest number of common labourers were employed in agriculture: in the Italian system of industrial farming ''(
latifundia A ''latifundium'' (Latin: ''latus'', "spacious", and ''fundus'', "farm", "estate") was originally the term used by ancient Romans for great landed estates specialising in agriculture destined for sale: grain, olive oil, or wine. They were charac ...
)'', these may have been mostly slaves, but throughout the Empire, slave farm labour was probably less important than other forms of dependent labour by people who were technically not enslaved. Textile and clothing production was a major source of employment. Both textiles and finished garments were traded among the peoples of the Empire, whose products were often named for them or a particular town, rather like a fashion "label". Better ready-to-wear was exported by businessmen (''negotiatores'' or ''mercatores'') who were often well-to-do residents of the production centres.Jones, "The Cloth Industry under the Roman Empire,"p. 192. Finished garments might be retailed by their sales agents, who travelled to potential customers, or by ''vestiarii,'' clothing dealers who were mostly freedmen; or they might be peddled by itinerant merchants. In Egypt, textile producers could run prosperous small businesses employing apprentices, free workers earning wages, and slaves. The fullers ('' fullones'') and dye workers (''coloratores'') had their own guilds. ''Centonarii'' were guild workers who specialized in textile production and the recycling of old clothes into pieced goods.


Estimates of national accounts and income distribution

As there are no surviving records that allow
economic historians Economic history is the study of history using methodological tools from economics or with a special attention to economic phenomena. Research is conducted using a combination of historical methods, statistical methods and the application of ...
to produce reliable estimates for the national accounts of ancient Rome, thus the estimation of ancient Roman product levels remains speculative. Estimates of the gross domestic product of the Roman economy during the
Principate The Principate was the form of imperial government of the Roman Empire from the beginning of the reign of Augustus in 27 BC to the end of the Crisis of the Third Century in AD 284, after which it evolved into the Dominate. The principate was ch ...
. For the sample years of 14, 100, and 150 AD, estimates of per capita GDP range from 166 to 380 '' sestertii''. The Roman Empire was not uniformly developed. The GDP per capita of
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
is estimated to be higher than the average of the Empire during the Principate, due to a higher degree of urbanization and trade (partly thanks to Mediterranean access compared to the provinces in the imperial periphery), and the concentration of elite income in the heartland. Other regions next to the Mediterranean, such as the Aegean and North Africa are also thought to be more developed than the imperial average in the same period. Estimates of the difference between Italian income levels and the average for the Empire vary from 40, Lo Cascio, Elio; Malanima, Paolo (Dec. 2009):
GDP in Pre-Modern Agrarian Economies (1–1820 AD). A Revision of the Estimates
, ''Rivista di storia economica'', Vol. 25, No. 3, pp. 391–420 (391–401)
to 66,Maddison 2007, pp. 47–51 to 100 Temin 2006, pp. 136 percent higher than in the rest of the Empire. In the Scheidel–Friesen model of Roman national accounts, the total annual income generated by the Empire is placed at nearly 20 billion '' sestertii'', with about 5 percent extracted by the imperial government. Households in the top 1.5 percent of
income distribution In economics, income distribution covers how a country's total GDP is distributed amongst its population. Economic theory and economic policy have long seen income and its distribution as a central concern. Unequal distribution of income causes e ...
captured about 20 percent of income. Another 20 percent went to about 10 percent of the population who can be characterized as a non-elite middle. The remaining "vast majority" produced more than half of the total income, but lived near
subsistence A subsistence economy is an economy directed to basic subsistence (the provision of food, clothing and shelter) rather than to the market. Definition "Subsistence" is understood as supporting oneself and family at a minimum level. Basic subsiste ...
. All cited economic historians stress the point that any estimate can only be regarded as a rough approximation to the realities of the ancient economy, given the general paucity of surviving pertinent data. Based on the evidence left by the archaeological remains of the houses of the prosperous Roman town of
Pompeii Pompeii ( ; ) was a city in what is now the municipality of Pompei, near Naples, in the Campania region of Italy. Along with Herculaneum, Stabiae, and Villa Boscoreale, many surrounding villas, the city was buried under of volcanic ash and p ...
, Geoffrey Kron estimates that the mean household income of Pompeii was at 7,900 ''sestertii'', a much higher amount than is implied by the GDP estimates for the whole Empire. Based on the distribution of house sizes from these archaeological remains, he also estimated a distribution of income that implies that Pompeii had a much larger middle-class than would be expected in the Scheidel–Friesen model. His estimates pointed to a level of living standards in Pompeii superior to 19th century Western Europe. He concluded that existing estimates of Roman GDP should be revised upwards. A Decimal fractions rounded to the nearest tenth. Italic numbers not directly given by the authors; they are obtained by multiplying the respective value of GDP per capita by estimated population size.


Regional breakdown

Angus Maddison Angus Maddison (6 December 1926 – 24 April 2010) was a distinguished British economist specialising in quantitative macro economic history, including the measurement and analysis of economic growth and development. Maddison lectured at sev ...
is the only economist cited who offers a detailed breakdown of the national disposable income (NDI) of the various parts of the Roman Empire. His "highly provisional" estimate (see right) relies on a low-count of the Roman population of only 44 million at the time of the death of
Augustus Gaius Julius Caesar Augustus (born Gaius Octavius; 23 September 63 BC – 19 August AD 14), also known as Octavian (), was the founder of the Roman Empire, who reigned as the first Roman emperor from 27 BC until his death in A ...
in 14 AD.
Italia Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
is considered to have been the richest region, due to tax transfers from the
provinces A province is an administrative division within a country or state. The term derives from the ancient Roman , which was the major territorial and administrative unit of the Roman Empire's territorial possessions outside Italy. The term ''provi ...
and the concentration of elite income in the heartland; its NDI per capita is estimated at having been between 40% and 66% higher than in the rest of the empire. Besides Italy, the wealthiest province was
Egypt Egypt ( , ), officially the Arab Republic of Egypt, is a country spanning the Northeast Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to northe ...
, in terms of NDI per capita. The European NDI per capita was higher than in the Asian and African provinces if Italy is included, but without it, the rest of Europe had a lower NDI per capita than the Asian and African provinces. The
Hellenistic In classical antiquity, the Hellenistic period covers the time in Greek history after Classical Greece, between the death of Alexander the Great in 323 BC and the death of Cleopatra VII in 30 BC, which was followed by the ascendancy of the R ...
Eastern provinces (
Greece Greece, officially the Hellenic Republic, is a country in Southeast Europe. Located on the southern tip of the Balkan peninsula, it shares land borders with Albania to the northwest, North Macedonia and Bulgaria to the north, and Turkey to th ...
,
Asia Minor Anatolia (), also known as Asia Minor, is a peninsula in West Asia that makes up the majority of the land area of Turkey. It is the westernmost protrusion of Asia and is geographically bounded by the Mediterranean Sea to the south, the Aegean ...
,
Syria Syria, officially the Syrian Arab Republic, is a country in West Asia located in the Eastern Mediterranean and the Levant. It borders the Mediterranean Sea to the west, Turkey to Syria–Turkey border, the north, Iraq to Iraq–Syria border, t ...
, Egypt) were about 20% wealthier than their mostly Latin-speaking Western counterparts, with Egypt alone being about 28% wealthier. However, Italia, which was not administered as a province, enjoyed a higher per capita income than any one of them.


Taxation

Historians conjectured that imperial taxation under amounted to about 5% of the Empire's gross product. Morris, p. 183. The typical tax rate paid by individuals ranged from 2 to 5%. Potter (2009), p. 187. This tax burden did not include the tax revenues levied by the local cities, called ''
municipia In ancient Rome, the Latin term (: ) referred to a town or city. Etymologically, the was a social contract among ('duty holders'), or citizens of the town. The duties () were a communal obligation assumed by the in exchange for the privileges ...
'' in the Latin-speaking parts of the Empire and ''
poleis Polis (: poleis) means 'city' in Ancient Greek. The ancient word ''polis'' had socio-political connotations not possessed by modern usage. For example, Modern Greek πόλη (polē) is located within a (''khôra''), "country", which is a πατ ...
'' in the Greek-speaking parts. The tax code was "bewildering" in its complicated system of
direct Direct may refer to: Mathematics * Directed set, in order theory * Direct limit of (pre), sheaves * Direct sum of modules, a construction in abstract algebra which combines several vector spaces Computing * Direct access (disambiguation), ...
and
indirect taxes An indirect tax (such as a sales tax, per unit tax, value-added tax (VAT), excise tax, consumption tax, or tariff) is a tax that is levied upon goods and services before they reach the customer who ultimately pays the indirect tax as a part of ma ...
, some paid in cash and some
in kind The term in kind (or in-kind) generally refers to goods, services, and transactions not involving money or not measured in monetary terms. It is a part of many spheres, mainly economics, finance, but also politics, work career, food, health and o ...
. Taxes might be specific to a province, or kinds of properties such as
fisheries Fishery can mean either the enterprise of raising or harvesting fish and other aquatic life or, more commonly, the site where such enterprise takes place ( a.k.a., fishing grounds). Commercial fisheries include wild fisheries and fish farm ...
or
salt evaporation pond A salt evaporation pond is a shallow artificial salt pan designed to extract salts from sea water or other brines. The salt pans are shallow and expansive, allowing sunlight to penetrate and reach the seawater. Natural salt pans are formed thr ...
s; they might be in effect for a limited time. Tax collection was justified by the need to maintain the military, Morris, p. 184. and taxpayers sometimes got a refund if the army captured a surplus of booty. In-kind taxes were accepted from less- monetized areas, particularly those who could supply grain or goods to army camps. Potter (2009), p. 188. The primary source of direct tax revenue was individuals, who paid a
poll tax A poll tax, also known as head tax or capitation, is a tax levied as a fixed sum on every liable individual (typically every adult), without reference to income or resources. ''Poll'' is an archaic term for "head" or "top of the head". The sen ...
and a tax on their land, construed as a tax on its produce or productive capacity. Supplemental forms could be filed by those eligible for certain exemptions; for example, Egyptian farmers could register fields as fallow and tax-exempt depending on flood patterns of the
Nile The Nile (also known as the Nile River or River Nile) is a major north-flowing river in northeastern Africa. It flows into the Mediterranean Sea. The Nile is the longest river in Africa. It has historically been considered the List of river sy ...
. Potter (2009), p. 186. Tax obligations were determined by the
Census A census (from Latin ''censere'', 'to assess') is the procedure of systematically acquiring, recording, and calculating population information about the members of a given Statistical population, population, usually displayed in the form of stati ...
, which required each head of household to appear before the presiding official and provide a head count of his household, as well as an accounting of property he owned that was suitable for agriculture or habitation. A major source of indirect-tax revenue was the ''portoria'', customs and tolls on imports and exports, including among provinces. Special taxes were levied on the slave trade. Towards the end of his reign, Augustus instituted a 4% tax on the sale of slaves, which Nero shifted from the purchaser to the dealers, who responded by raising their prices. An owner who
manumitted Manumission, or enfranchisement, is the act of freeing slaves Slavery is the ownership of a person as property, especially in regards to their labour. Slavery typically involves compulsory work, with the slave's location of work and ...
a slave paid a "freedom tax", calculated at 5% of value. An
inheritance tax International tax law distinguishes between an estate tax and an inheritance tax. An inheritance tax is a tax paid by a person who inherits money or property of a person who has died, whereas an estate tax is a levy on the estate (money and pro ...
of 5% was assessed when Roman citizens above a certain net worth left property to anyone but members of their immediate family. Revenues from the estate tax and from a 1% sales tax on auctions went towards the veterans' pension fund ''( aerarium militare)''. Low taxes helped the Roman aristocracy increase their wealth, which equalled or exceeded the revenues of the central government. An emperor sometimes replenished his treasury by confiscating the estates of the "super-rich", but in the later period, the resistance of the wealthy to paying taxes was one of the factors contributing to the collapse of the Empire.


State revenues

Existing literary sources provide only fragmentary evidence regarding Roman state revenues. Some of the existing literary evidence is detailed as follows: With the conclusion of the
Third Mithridatic War The Third Mithridatic War (73–63 BC), the last and longest of the three Mithridatic Wars, was fought between Mithridates VI of Pontus and the Roman Republic. Both sides were joined by a great number of allies, dragging the entire east of th ...
in 63 BC, the
Roman Republic The Roman Republic ( ) was the era of Ancient Rome, classical Roman civilisation beginning with Overthrow of the Roman monarchy, the overthrow of the Roman Kingdom (traditionally dated to 509 BC) and ending in 27 BC with the establis ...
now incorporated the
Kingdom of Pontus Pontus ( ) was a Hellenistic kingdom centered in the historical region of Pontus in modern-day Turkey, and ruled by the Mithridatic dynasty of Persian origin, which may have been directly related to Darius the Great of the Achaemenid dynasty. ...
,
Cilicia Cilicia () is a geographical region in southern Anatolia, extending inland from the northeastern coasts of the Mediterranean Sea. Cilicia has a population ranging over six million, concentrated mostly at the Cilician plain (). The region inclu ...
, most of
Syria Syria, officially the Syrian Arab Republic, is a country in West Asia located in the Eastern Mediterranean and the Levant. It borders the Mediterranean Sea to the west, Turkey to Syria–Turkey border, the north, Iraq to Iraq–Syria border, t ...
, and the island of
Crete Crete ( ; , Modern Greek, Modern: , Ancient Greek, Ancient: ) is the largest and most populous of the Greek islands, the List of islands by area, 88th largest island in the world and the List of islands in the Mediterranean#By area, fifth la ...
into its growing dominion, as well as turning the
Kingdom of Judea Kingdom commonly refers to: * A monarchic state or realm ruled by a king or queen. ** A monarchic chiefdom, represented or governed by a king or queen. * Kingdom (biology), a category in biological taxonomy Kingdom may also refer to: Arts and me ...
into a
client state A client state in the context of international relations is a State (polity), state that is economically, politically, and militarily subordinated to a more powerful controlling state. Alternative terms for a ''client state'' are satellite state, ...
. The Roman historian
Plutarch Plutarch (; , ''Ploútarchos'', ; – 120s) was a Greek Middle Platonist philosopher, historian, biographer, essayist, and priest at the Temple of Apollo (Delphi), Temple of Apollo in Delphi. He is known primarily for his ''Parallel Lives'', ...
records that after
Pompey Gnaeus Pompeius Magnus (; 29 September 106 BC – 28 September 48 BC), known in English as Pompey ( ) or Pompey the Great, was a Roman general and statesman who was prominent in the last decades of the Roman Republic. ...
's return to Rome as a renowned conqueror of the east, tablets were presented showing that state revenues had increased from 50 million '' denarii'' to 85 million, an increase from 200 to 340 million '' sesterces'' from new taxes levied.Raoul McLaughlin (2014). ''The Roman Empire and the Indian Ocean: the Ancient World Economy and the Kingdoms of Africa, Arabia, and India''. Barnsley: Pen & Sword Military. , p. 6. Yet this was apparently roughly the size of the entire state budget of the
Ptolemaic Kingdom The Ptolemaic Kingdom (; , ) or Ptolemaic Empire was an ancient Greek polity based in Ancient Egypt, Egypt during the Hellenistic period. It was founded in 305 BC by the Ancient Macedonians, Macedonian Greek general Ptolemy I Soter, a Diadochi, ...
of Hellenistic Egypt. Both
Cicero Marcus Tullius Cicero ( ; ; 3 January 106 BC – 7 December 43 BC) was a Roman statesman, lawyer, scholar, philosopher, orator, writer and Academic skeptic, who tried to uphold optimate principles during the political crises tha ...
and
Strabo Strabo''Strabo'' (meaning "squinty", as in strabismus) was a term employed by the Romans for anyone whose eyes were distorted or deformed. The father of Pompey was called "Gnaeus Pompeius Strabo, Pompeius Strabo". A native of Sicily so clear-si ...
related how at the beginning of the reign of
Ptolemy XII Auletes Ptolemy XII Neos Dionysus ( – 51 BC) was a king of the Ptolemaic Kingdom of Ancient Egypt, Egypt who ruled from 80 to 58 BC and then again from 55 BC until his death in 51 BC. He was commonly known as Auletes (, "the Flautist"), referring to ...
(80–51 BC) his kingdom received an annual revenue of 12,500 talents, the equivalent of 75 million ''denarii'', or 300 million ''sesterces''. Hence, with the Roman conquest of Egypt in the Final War of the Roman Republic (32–30 BC) and transformation of Egypt into a
Roman province The Roman provinces (, pl. ) were the administrative regions of Ancient Rome outside Roman Italy that were controlled by the Romans under the Roman Republic and later the Roman Empire. Each province was ruled by a Roman appointed as Roman g ...
, one would readily assume a considerable increase in state revenues was made. The revenues garnered in Egypt in 80 BC alone was seven times the amount of tax money contemporary
Roman Gaul Roman Gaul refers to GaulThe territory of Gaul roughly corresponds to modern-day France, Belgium and Luxembourg, and adjacent parts of the Netherlands, Switzerland and Germany. under provincial rule in the Roman Empire from the 1st century B ...
offered to the Roman coffers following its conquest by
Julius Caesar Gaius Julius Caesar (12 or 13 July 100 BC – 15 March 44 BC) was a Roman general and statesman. A member of the First Triumvirate, Caesar led the Roman armies in the Gallic Wars before defeating his political rival Pompey in Caesar's civil wa ...
, a mere 40 million ''sesterces''. Yet this was roughly the same amount of taxes Rome was able to levy from Egypt (i.e., 40 million ''sesterces'') after its conquest by
Octavian Gaius Julius Caesar Augustus (born Gaius Octavius; 23 September 63 BC – 19 August AD 14), also known as Octavian (), was the founder of the Roman Empire, who reigned as the first Roman emperor from 27 BC until his death in ...
, bringing the total figure for state revenues up to 420 million (which included 40 million from newly conquered Egypt, 40 million from Gaul, and 340 million from all other provinces). The whole of
Roman Britain Roman Britain was the territory that became the Roman province of ''Britannia'' after the Roman conquest of Britain, consisting of a large part of the island of Great Britain. The occupation lasted from AD 43 to AD 410. Julius Caes ...
after its conquest produced only about 11 million ''sesterces'' in revenues whereas the city of
Alexandria Alexandria ( ; ) is the List of cities and towns in Egypt#Largest cities, second largest city in Egypt and the List of coastal settlements of the Mediterranean Sea, largest city on the Mediterranean coast. It lies at the western edge of the Nile ...
in Egypt alone generated roughly 36 million sesterces.Raoul McLaughlin (2014). ''The Roman Empire and the Indian Ocean: the Ancient World Economy and the Kingdoms of Africa, Arabia, and India''. Barnsley: Pen & Sword Military. , p. 12.
Gold mining Gold mining is the extraction of gold by mining. Historically, mining gold from Alluvium, alluvial deposits used manual separation processes, such as gold panning. The expansion of gold mining to ores that are not on the surface has led to mor ...
from the Roman provinces of
Hispania Hispania was the Ancient Rome, Roman name for the Iberian Peninsula. Under the Roman Republic, Hispania was divided into two Roman province, provinces: Hispania Citerior and Hispania Ulterior. During the Principate, Hispania Ulterior was divide ...
on the
Iberian Peninsula The Iberian Peninsula ( ), also known as Iberia, is a peninsula in south-western Europe. Mostly separated from the rest of the European landmass by the Pyrenees, it includes the territories of peninsular Spain and Continental Portugal, comprisin ...
produced roughly 80 million ''sesterces'' every year. During the 1st century AD, the total value of imported goods form the maritime trade coming from the
Indian Ocean The Indian Ocean is the third-largest of the world's five oceanic divisions, covering or approximately 20% of the water area of Earth#Surface, Earth's surface. It is bounded by Asia to the north, Africa to the west and Australia (continent), ...
region (including the silk and
spice trade The spice trade involved historical civilizations in Asia, Northeast Africa and Europe. Spices, such as cinnamon, cassia, cardamom, ginger, pepper, nutmeg, star anise, clove, and turmeric, were known and used in antiquity and traded in t ...
) was roughly 1,000 million sesterces, allowing the Roman state to garner 250 million sesterces of that figure in tax revenue.Raoul McLaughlin (2014). ''The Roman Empire and the Indian Ocean: the Ancient World Economy and the Kingdoms of Africa, Arabia, and India''. Barnsley: Pen & Sword Military. , p. 14. Even after the reduction in the number of
Roman legion The Roman legion (, ) was the largest military List of military legions, unit of the Roman army, composed of Roman citizenship, Roman citizens serving as legionary, legionaries. During the Roman Republic the manipular legion comprised 4,200 i ...
s from about fifty to twenty-eight (500,000 down to 300,000 full-time soldiers and
auxilia The (; ) were introduced as non-citizen troops attached to the citizen Roman legion, legions by Augustus after his reorganisation of the Imperial Roman army from 27 BC. By the 2nd century, the contained the same number of infantry as the ...
ries) the Roman state under Augustus still spent 640 million sesterces on military costs alone per annum (with total state expenses hovering around 1,000 million).Raoul McLaughlin (2014). ''The Roman Empire and the Indian Ocean: the Ancient World Economy and the Kingdoms of Africa, Arabia, and India''. Barnsley: Pen & Sword Military. , p. 16. Raoul McLaughlin stresses that "as long as international commerce thrived, the Roman Empire could meet these high-level military costs." A further 25 million sesterces in state revenues was gathered by taxing the Roman
export An export in international trade is a good produced in one country that is sold into another country or a service provided in one country for a national or resident of another country. The seller of such goods or the service provider is a ...
ed goods loaded on ships destined for Arabia and India (worth roughly 100 million in total).Raoul McLaughlin (2014). ''The Roman Empire and the Indian Ocean: the Ancient World Economy and the Kingdoms of Africa, Arabia, and India''. Barnsley: Pen & Sword Military. , p. 19.


Advertising

In ancient Rome
business Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...
es advertised themselves primarily through
word of mouth Word of mouth is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a ...
, the usage of the trade sign, and through black or red writings inscribed on surfaces. They were displayed as
fresco Fresco ( or frescoes) is a technique of mural painting executed upon freshly laid ("wet") lime plaster. Water is used as the vehicle for the dry-powder pigment to merge with the plaster, and with the setting of the plaster, the painting become ...
es or
mosaic A mosaic () is a pattern or image made of small regular or irregular pieces of colored stone, glass or ceramic, held in place by plaster/Mortar (masonry), mortar, and covering a surface. Mosaics are often used as floor and wall decoration, and ...
s. Masters would task their
slaves Slavery is the ownership of a person as property, especially in regards to their labour. Slavery typically involves compulsory work, with the slave's location of work and residence dictated by the party that holds them in bondage. Enslavemen ...
with inscribing advertisements onto the walls of ancient Roman settlements. In ancient Rome,
graffiti Graffiti (singular ''graffiti'', or ''graffito'' only in graffiti archeology) is writing or drawings made on a wall or other surface, usually without permission and within public view. Graffiti ranges from simple written "monikers" to elabor ...
was the equivalent of
billboards A billboard (also called a hoarding in the UK and many other parts of the world) is a large out-of-home advertising, outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboard ...
. Goods and products in ancient Rome may have carried inscriptions which were used to advertise other goods and services. Toy
chariot A chariot is a type of vehicle similar to a cart, driven by a charioteer, usually using horses to provide rapid Propulsion, motive power. The oldest known chariots have been found in burials of the Sintashta culture in modern-day Chelyabinsk O ...
s were inscribed with the names of famous charioteers and lamps and bowls had images of famous
gladiator A gladiator ( , ) was an armed combatant who entertained audiences in the Roman Republic and Roman Empire in violent confrontations with other gladiators, wild animals, and condemned criminals. Some gladiators were volunteers who risked their ...
s. It was also common for merchants to advertise their brands on
amphorae An amphora (; ; English ) is a type of container with a pointed bottom and characteristic shape and size which fit tightly (and therefore safely) against each other in storage rooms and packages, tied together with rope and delivered by land ...
. These markers were known as the '' titulus pictus.'' They were used to convey information about the good and provide an easily recognizable label that attracted consumers to the product. Merchants would hire orators to spread the news of their product on the streets of the Roman cities. Wealthy businessmen would pay people to mention their business in
literature Literature is any collection of Writing, written work, but it is also used more narrowly for writings specifically considered to be an art form, especially novels, Play (theatre), plays, and poetry, poems. It includes both print and Electroni ...
. Roman vendors could also market based on their own unique product brand. In
Pompeii Pompeii ( ; ) was a city in what is now the municipality of Pompei, near Naples, in the Campania region of Italy. Along with Herculaneum, Stabiae, and Villa Boscoreale, many surrounding villas, the city was buried under of volcanic ash and p ...
merchants advertised their own brands of
garum Garum is a fermentation (food), fermented fish sauce that was used as a condiment in the cuisines of Phoenicia, Ancient Greek cuisine, ancient Greece, Ancient Roman cuisine, Rome, Carthage and later Byzantine cuisine, Byzantium. Liquamen is a si ...
, a Roman fish sauce, based on its
ingredient In a general sense, an ingredient is a substance which forms part of a mixture. In cooking, recipes specify which ingredients are used to prepare a dish, and the term may also refer to a specific food item in relation to its use in different re ...
s, processing, and the
manufacturer Manufacturing is the creation or Production (economics), production of goods with the help of equipment, Work (human activity), labor, machines, tools, and chemical or biological processing or formulation. It is the essence of the secondary se ...
. Two known marketing slogans from Pompeii are "essence of the best mackerel" and "best available."
Wine Wine is an alcoholic drink made from Fermentation in winemaking, fermented fruit. Yeast in winemaking, Yeast consumes the sugar in the fruit and converts it to ethanol and carbon dioxide, releasing heat in the process. Wine is most often made f ...
merchants in ancient Rome used positioning, which is a marketing term referring to the place a brand holds in the customer's minds. They marketed their wine as high-class.
Archaeological excavation In archaeology, excavation is the exposure, processing and recording of archaeological remains. An excavation site or "dig" is the area being studied. These locations range from one to several areas at a time during a project and can be condu ...
s in Pompeii revealed one advertisement that stated: Advertising in ancient Rome served multiple purposes. It helped businesses market their services, it promoted
politicians A politician is a person who participates in policy-making processes, usually holding an elective position in government. Politicians represent the people, make decisions, and influence the formulation of public policy. The roles or duties tha ...
, and it advertised games and entertainment.


See also

* Agriculture in ancient Rome * Roman finance *
Roman currency Roman currency for most of Roman history consisted of gold, silver, bronze, orichalcum#Numismatics, orichalcum and copper coinage. From its introduction during the Roman Republic, Republic, in the third century BC, through Roman Empire, Imperial ...
** Roman Republican currency ** Roman provincial currency * Ancient Greek economy * Byzantine economy


References


Sources

* Bang, Peter Fibiger (2008): ''The Roman Bazaar: A Comparative Study of Trade and Markets in a Tributary Empire'', Cambridge University Press, , pp. 86–91 * * * Cech, Brigitte (2010): ''Technik in der Antike'', Wissenschaftliche Buchgesellschaft, Darmstadt, * Cleere, H. & Crossley, D. (1995): The Iron industry of the Weald. 2nd edition, Merton Priory Press, Cardiff, : republishing the 1st edition (Leicester University Press 1985) with a supplement. * Cleere, Henry. 1981. The Iron Industry of Roman Britain. Wealden Iron Research Group. p. 74-75 * Craddock, Paul T. (2008): "Mining and Metallurgy", in: Oleson, John Peter (ed.): ''The Oxford Handbook of Engineering and Technology in the Classical World'', Oxford University Press, , pp. 93–120 * * Healy, John F. (1978): ''Mining and Metallurgy in the Greek and Roman World'', Thames and Hudson, London, * * * * Hopkins, Keith (1995/6): "Rome, Taxes, Rents, and Trade", ''Kodai'', Vol. 6/7, pp. 41–75 * Kron, Geoffrey (2014): “Comparative evidence and the reconstruction of the ancient economy: Greco-Roman housing and the level and distribution of wealth and income,” in F. de Callataÿ (ed.), Quantifying the Greco-Roman Economy and Beyond, 123-46. Bari: Edipuglia. * * Maddison, Angus (2007): "Contours of the World Economy, 1–2030 AD. Essays in Macro-Economic History", Oxford University Press, * Parker, A. J. (1992): "Ancient Shipwrecks of the Mediterranean and the Roman Provinces", Archaeopress (British Archaeological Reports (BAR) International S.), * * Scheidel, Walter (April 2006):
Population and Demography
', Princeton/Stanford Working Papers in Classics, Version 1.0 * * * Sim, David; Ridge, Isabel (2002): ''Iron for the Eagles. The Iron Industry of Roman Britain'', Tempus, Stroud, Gloucestershire, * * Temin, Peter (2006): "The Economy of the Early Roman Empire", https://www.aeaweb.org/articles?id=10.1257/089533006776526148 * Temin, Peter (2006): "Estimating GDP in the Early Roman Empire", Lo Cascio, Elio (ed.): ''Innovazione tecnica e progresso economico nel mondo romano'', Edipuglia, Bari, , pp. 31–54 * Temin, Peter (2012): "The Roman Market Economy", Princeton University Press, New Jersey, United States. *


Further reading

* Bowman, A. K. and Wilson, A. I. (eds) (2009), Quantifying the Roman Economy: Methods and Problems, Oxford Studies in the Roman Economy 1. Oxford University Press, Oxford * Bowman, A. K. and Wilson, A. I. (eds) (2012), Settlement, Urbanisation and Population, Oxford Studies in the Roman Economy 2. Oxford University Press, Oxford * Scheidel, Walter; Morris, Ian; Saller, Richard, eds. (2007): ''The Cambridge Economic History of the Greco-Roman World'', Cambridge University Press, * * - Presentation for the "Long-Term Quantification in Mediterranean Ancient History" conference in October 2009, held in
Brussels Brussels, officially the Brussels-Capital Region, (All text and all but one graphic show the English name as Brussels-Capital Region.) is a Communities, regions and language areas of Belgium#Regions, region of Belgium comprising #Municipalit ...
,
Belgium Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...
*


External links


The Oxford Roman Economy Project
{{Economic history Ancient economies