Plymouth was a
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
of
automobile
A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, peopl ...
s produced by
Chrysler Corporation
FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of ...
and its successor
DaimlerChrysler
Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a German multinational automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacturers. Daimler-B ...
. The brand was launched in 1928 to compete in what was then described as the "low-priced" market segment that was dominated by
Chevrolet
Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
and
Ford. It became a high-volume seller for the automaker until the late 1990s. Plymouth cars were marketed primarily in the United States. The brand was withdrawn from the marketplace in 2001. The Plymouth models that were produced up until then were either discontinued or rebranded as
Chrysler
FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...
or
Dodge
Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence, Dodge was Chrysler's mid-priced brand above P ...
.
History
Origins
The Plymouth automobile was introduced at
Madison Square Garden
Madison Square Garden, colloquially known as the Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh Avenue (Manhattan), Seventh and Eighth Avenue (Manhattan), Eig ...
on July 7, 1928.
It was Chrysler Corporation's first entry in the low-priced field previously dominated by Chevrolet and Ford. Plymouths were initially priced higher than the competition, but offered standard features such as internal expanding
hydraulic brake
A hydraulic brake is an arrangement of braking mechanism which uses brake fluid, typically containing glycol ethers or diethylene glycol, to transfer pressure from the controlling mechanism to the braking mechanism.
History
During 1904, Frederic ...
s that Ford and Chevrolet did not provide.
Plymouths were originally sold exclusively through
Chrysler
FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...
dealerships,
offering a low-cost alternative to the upscale Chrysler-brand cars, listing the 4-door 5-passenger Touring Sedan at US$695.
The logo featured a prow view of the ship ''
Mayflower
''Mayflower'' was an English sailing ship that transported a group of English families, known today as the Pilgrims, from England to the New World in 1620. After 10 weeks at sea, ''Mayflower'', with 102 passengers and a crew of about 30, reac ...
'' which landed at
Plymouth Rock
Plymouth Rock is a boulder in Plymouth, Massachusetts, that symbolizes the historical disembarkation site of the '' Mayflower'' Pilgrims who founded Plymouth Colony in December 1620, and has been claimed to be the Pilgrims' actual landing site.
...
in
Plymouth, Massachusetts
Plymouth ( ; historically also spelled as Plimouth and Plimoth) is a town in and the county seat of Plymouth County, Massachusetts, United States. Located in Greater Boston, the town holds a place of great prominence in American history, folklor ...
. However, the inspiration for the Plymouth brand name came from Plymouth binder twine, produced by the
Plymouth Cordage Company
The Plymouth Cordage Company was a rope making company located in Plymouth, Massachusetts.
History
The company, founded in 1824, had a large factory located on the Plymouth waterfront. By the late 19th century, the Plymouth Cordage Company h ...
, also of Plymouth. The name was chosen by
Joe Frazer due to the popularity of the twine among farmers.
The origins of Plymouth can be traced back to the
Maxwell automobile
Maxwell was an American automobile manufacturer which ran from 1904 to 1925. The present-day successor to the Maxwell company was Chrysler, now Stellantis North America, which acquired the company in 1925.
History Maxwell-Briscoe Company
Maxwell ...
. When
Walter P. Chrysler took over control of the troubled Maxwell-
Chalmers car company in the early 1920s, he inherited the Maxwell as part of the package. After he used the company's facilities to help create and launch the six-cylinder Chrysler automobile in 1924, he decided to create a lower-priced companion car, using lessons learned when he was running
Buick
Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...
under
William C. Durant at
GM. So for 1926, the Maxwell was reworked and rebadged as the low-end four-cylinder Chrysler Model 52. In 1928, the 52 was once again redesigned to create the Chrysler-Plymouth Model Q, although print advertisements called it Plymouth and did not mention engine size or model designation.
The "Chrysler" portion of the nameplate was dropped with the introduction of the Plymouth Model U in 1929.
Great Depression, 1930s–1940s

While the original purpose of the Plymouth was to serve the lower end of a booming automobile market, during the
Great Depression
The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
of the 1930s the division helped significantly in ensuring the survival of the Chrysler Corporation when many other car companies failed. Beginning in 1930, Plymouths were sold by all three Chrysler divisions (
Chrysler
FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...
,
DeSoto, and
Dodge
Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence, Dodge was Chrysler's mid-priced brand above P ...
).
Plymouth sales were a bright spot during this dismal automotive period, and by 1931 Plymouth rose to number three in sales among all cars.
In 1931 with the Model PA, the company introduced
floating power and boasted, "The smoothness of an eight – the economy of a four."
In 1933, Chrysler decided to catch up with
Ford,
Chevrolet
Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
, and
Pontiac Pontiac most often refers to:
* Pontiac (Odawa leader) ( – 1769), Native American war chief
*Pontiac (automobile), a former General Motors brand
Pontiac may also refer to:
Places and jurisdictions Canada
* Pontiac, Quebec, a municipality
** Apo ...
in engine cylinder count. The version of Chrysler's
flathead-six engine was equipped with a downdraft
carburetor
A carburetor (also spelled carburettor or carburetter)
is a device used by a gasoline internal combustion engine to control and mix air and fuel entering the engine. The primary method of adding fuel to the intake air is through the Ventu ...
and installed in the new 1933 Plymouth PC, introduced on November 17, 1932. However, Chrysler had reduced the PC's wheelbase from , and the car sold poorly. By April 1933, the Dodge division's Model DP chassis, with a wheelbase, was put under the PC body with DP front fenders, hood, and radiator shell. The model designation was advanced to 'PD'. The PC was redesigned to look similar to the PD and became the 'Standard Six' (PCXX). It had been the 'Plymouth Six' at the introduction and was sold through to the end of 1933, but in much lower numbers. In 1937, Plymouth (along with the other Chrysler makes) added safety features such as flat dashboards with recessed controls and the back of the front seat padded for the rear seat occupants.
The PC was shipped overseas to Sweden, Denmark, and the UK, as well as Australia. In the UK, it was sold as a '
Chrysler Kew', the town of
Kew
Kew () is a district in the London Borough of Richmond upon Thames. Its population at the 2011 census was 11,436. Kew is the location of the Royal Botanic Gardens ("Kew Gardens"), now a World Heritage Site, which includes Kew Palace. Kew is ...
being the location of the Chrysler factory in a district in the
London Borough of Richmond upon Thames
The London Borough of Richmond upon Thames () in south-west Greater London, London, England, forms part of Outer London and is the only London boroughs, London borough on both sides of the River Thames. It was created in 1965 when three smaller ...
. The flathead six which started with the 1933 Model PC stayed in the Plymouth until the 1959 models.
In 1939, Plymouth produced 417,528 vehicles, of which 5,967 were two-door convertible coupes with
rumble seat
A rumble seat (American English), dicky (dickie/dickey) seat (British English), also called a mother-in-law seat, is an upholstered exterior front-facing seat which is folded into the rear of a coach, carriage, or early motorcar. Depending on it ...
s. The 1939 convertible coupe was prominently featured at Chrysler's exhibit at the
1939 New York World's Fair
The 1939 New York World's Fair (also known as the 1939–1940 New York World's Fair) was an world's fair, international exposition at Flushing Meadows–Corona Park in Queens, New York City, New York, United States. The fair included exhibitio ...
, advertised as the first mass-production convertible with a power-folding top. It featured a , version of the flathead six engine.
For much of its life, Plymouth was one of the top-selling American automobile brands; it, together with
Chevrolet
Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
and
Ford, was commonly referred to as the "low-priced three" marques in the American market. Plymouth almost surpassed Ford in 1940 and 1941 as the second-most popular make of automobiles in the U.S.
1950s
In 1954, Plymouth offered an optional torque converter mated to a standard three-speed transmission, marketed as "PowerFlite". It improved upon the "Hy-Drive" semiautomatic transmission which had been introduced the previous year. On March 25, 1954, Chrysler officially introduced to the public its first attempt at a
turbine-powered car. Chrysler installed an experimental turbine, developed specifically for road vehicles, in a Plymouth.
The car used was a standard 1954 Belvedere two-door hardtop. This was the beginning of a decades-long but unsuccessful attempt to develop and market a viable car powered by a turbine engine.
1955 saw Plymouth's dramatic redesign by Chrysler stylist Virgil Exner. Longer, lower, wider, it was a sensation and sales zoomed up 52% over 1954. In addition to the "Forward Look" styling, the new car got its first modern, overhead-valve V8 displacing . The optional PowerFlite fully automatic transmission had a selector lever on the instrument panel.
In 1956, Plymouth introduced the
Fury, a "halo" model in the Belvedere series that featured a high-performance 240-hp V8, and gold-anodized trim on a body available in Eggshell White only and limited to the two-door hardtop. The Fury continued to be a special, high-end car until 1959, when it replaced the Belvedere as the de luxe series, available in hardtop, convertible, and sedan body styles. The 1957 and 1958 Furys were painted in Buckskin Beige, replacing Eggshell White as the only available exterior color. Optional equipment included air conditioning, automatic transmission, power steering, and power-assist brakes. In 1959, a special
Sport Fury was available as the "special" sporty Plymouth. The PowerFlite automatic was now controlled by reliable mechanical push buttons on a pod on the left side of the dash.
In 1957,
Virgil Exner's new
Forward Look
Virgil Max "Ex" Exner Sr. (September 24, 1909 – December 22, 1973) was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker.
Exner is widely known for the "Forward Look" he created for the ...
design theme, advertised by Plymouth with the
tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, so ...
"Suddenly, it's 1960",
produced cars with advanced styling compared to Chevrolet or Ford. The 1957 total production soared to 726,009, about 200,000 more than 1956, and the largest output yet for Plymouth. However, the 1957–1958 Forward Look models suffered from poor materials, spotty build quality, and inadequate corrosion protection; they were rust-prone and greatly damaged Chrysler's reputation.
1960s
Although Plymouth sales suffered as a result of the quality control problems and excesses of the Exner-styled models in the early 1960s, people bought enough of the cars to keep the division profitable. Starting in 1961, the Valiant compact became a Plymouth, further boosting sales. Under the impression that Chevrolet was about to "downsize" its 1962 models, Chrysler introduced a significantly smaller standard Plymouth for 1962. As is known, Chevrolet's big cars were not downsized, catching Plymouth in a sales slump in a market where "bigger was better". The 1963 Fury, Belvedere, and Savoy were slightly larger, featuring a totally new body style, highlighted by prominent outboard front parking lights. For 1964, Plymouth got another major restyle, featuring a new "slantback" roofline for hardtop coupes that would prove popular.
For 1965, the Plymouth Fury
The Plymouth Fury is a model of automobile that was produced by Plymouth from 1955 until 1989. It was introduced for the 1956 model year as a sub-series of the Plymouth Belvedere, becoming a separate series one level above the contemporary Belved ...
models were built on the new C-body platform. The Savoy line was discontinued and the Belvedere was classified as an intermediate, retaining the B-body platform used starting 1962. The low-end series was Fury I, the mid-level model was Fury II, and the higher-end models were Fury IIIs. The Sport Fury, which featured bucket seats and a console shifter, was a mix of luxury and sport. Ford and Chevrolet had introduced luxury editions of their big cars for 1965 and Plymouth responded with the 1966 Sport Fury with a V8 and the VIP was introduced as a more luxurious version of the Fury. Furys, Belvederes, and Valiants continued to sell well during the late-1960s and early-1970s. While Fury I and Fury II were only available in the U.S. as sedans, Fury II was available as a two-door hardtop in addition to the pillared sedans in Canada.
The performance car market segment expanded during the late 1960s and early 1970s. The 1964 Barracuda
A barracuda is a large, predatory, ray-finned, saltwater fish of the genus ''Sphyraena'', the only genus in the family Sphyraenidae, which was named by Constantine Samuel Rafinesque in 1815. It is found in tropical and subtropical oceans worldw ...
fastback is considered the first of Plymouth's sporty cars. Based on the Valiant, it was available with the Slant Six, or small block V8. For 1967, Plymouth introduced the Belvedere GTX, a bucket-seat high-style hardtop coupe and convertible that could be ordered with either the "Super Commando" or Hemi V8 engines. Looking for an advantage at the drag races, 1968 had a stripped-down Belvedere coupe, the Road Runner, which featured a bench seat and minimal interior and exterior trim, but was available with Chrysler's big-block engines and a floor-mounted four-speed manual transmission. The Barracuda, originally a "compact sporty car", became available with the 426 Hemi and 440 big-block engines in 1968. The GTX, Barracuda, Road Runner, Sport Fury GT, and Valiant Duster 340, were marketed by Plymouth as the 'Rapid Transit System', which was similar to Dodge's 'Scat Pack' concept. During this time, the brand also competed in professional automobile racing. Examples include Richard Petty
Richard Lee Petty (born July 2, 1937), nicknamed "the King", is an American former stock car racing driver who competed from 1958 to 1992 in the former NASCAR Grand National and Winston Cup Series (now called the NASCAR Cup Series), most nota ...
's career with Plymouth in NASCAR; Dan Gurney
Daniel Sexton Gurney (April 13, 1931 – January 14, 2018) was an American racing driver, engineer and motorsport executive, who competed in Formula One from to . Widely regarded as one of the most influential figures in the history of motorspo ...
, who raced a 'Cuda as part of the All American Racers in numerous Trans Am events; and Sox and Martin, one of the most well-known drag-racing teams of the period, only raced Plymouths after 1964.
1970s
By the 1970s, emissions and safety regulations, along with soaring gasoline prices and an economic downturn, meant demand dropped for all muscle-type models. As with other American vehicles of the time, there was a progressive decrease in the Barracuda's performance. To meet increasingly stringent safety and exhaust emission regulations, big-block engine options were discontinued. The remaining engines were detuned year by year to reduce exhaust emissions, which also reduced their power output. There was also an increase in weight as bumpers became larger and, starting in 1970, E-body doors were equipped with heavy steel side-impact protection beams. Higher fuel prices and performance-car insurance surcharges deterred many buyers as the interest in high-performance cars waned. Sales of pony cars were on the decline. Sales had dropped dramatically after 1970, and while 1973 showed a sales uptick, Barracuda production ended April 1, 1974, ten years to the day after it had begun.
The redesign for the 1970 Barracuda removed all its previous commonality
In aviation, fleet commonality is the economic and logistic benefits of operating a standardized fleet of aircraft that share common parts, training requirements, or other characteristics.
Different types of commonality
Commonality policies ...
with the Valiant. The original fastback design was deleted from the line and the Barracuda now consisted of coupe and convertible models. The all-new model, styled by John E. Herlitz, was built on a shorter, wider version of Chrysler's existing B platform, called the E-body. Sharing this platform was the newly launched Dodge Challenger
The Dodge Challenger is the name of three generations of automobiles produced by the American automobile manufacturer Dodge. However, the first use of the Challenger name by Dodge dates back to 1959 for marketing a "value version" of the full- ...
; however, no exterior sheet metal interchanged between the two cars, and the Challenger, at , had a wheelbase that was longer than the Barracuda.
The E-body Barracuda was now "able to shake the stigma of 'economy car'." Three versions were offered for 1970 and 1971: the base Barracuda (BH), the luxury oriented Gran Coupe (BP), and the sport model 'Cuda (BS). Beginning mid-year 1970, and ending with the 1971 model, there also was the Barracuda Coupe (A93), a low-end model that included the Slant Six as a base engine, lower-grade interior, and (like other Coupe series Chrysler Corp. offered that year) had fixed quarter glass instead of roll-down rear passenger windows. The high-performance models were marketed as'' 'Cuda'' deriving from the 1969 option. The E-body's engine bay was larger than that of the previous A-body, facilitating the release of Chrysler's Hemi
Hemi may refer to:
People Surname
* Jack Hemi (1914–1996), New Zealand freezing worker, rugby union and league player, shearer
* Ronald Hemi (1933–2000), New Zealand rugby union player
Given name
* Hemi Bawa, Indian painter and sculptor
* ...
for the regular retail market.
For 1970 and 1971, the Barracuda and Barracuda Gran Coupe had two six-cylinder engines available — a new version of the slant-6, and the 225 — as well as three different V8s: a , as well as a with a two-barrel carburetor and single exhaust and with a four-barrel carburetor and dual exhaust producing SAE gross. The Cuda had the 383ci SAE gross (same as Dodge's 383 Magnum) as the standard engine. Optional were the with four-barrel carburetor "Super Commando" or the six-barrel "Super Commando Six Pak" as well as the Hemi. The 440- and Hemi-equipped cars received upgraded suspension components and structural reinforcements to help transfer the power to the road.
In 1970, the power plant options offered to the customer were:
#275 hp (200 kW) SAE gross in the 340-4V.
# SAE gross in the high performance 383-4V,
# SAE gross in the 440-4V,
# SAE gross in the 440-6V, and
# SAE gross in the 426-8V.
Other Barracuda options included decal sets, hood modifications, and unusual "high impact" colors.
The compact Valiant sold well and built a reputation for attractive styling, durability, economy, and value. Although the Valiant hardtop was discontinued for 1967, it was reintroduced as a virtual clone of the Dodge Dart Swinger for 1971 under the model name "Valiant Scamp". The Scamp was produced along with the Valiant, Dodge Dart, and Swinger until 1976, when it was replaced with the Volaré. Featuring transverse-mounted torsion bars and a slightly larger body, the Volaré (and its Dodge twin, the Aspen) was an instant sales success. Available as coupe, sedan, or station wagon, the Volaré offered a smoother ride and better handling than the Dart/Valiant, but suffered quality control problems and by 1980, was selling poorly.
Realizing that front-wheel drive, four-cylinder engines, and rack-and-pinion steering would become the standards for the 1980s, Chrysler introduced a new compact car for 1978, the Plymouth Horizon/Dodge Omni twins, based on a Simca platform. Horizon sold well, but suffered from a scathing report by ''Consumer Reports'', which found its handling dangerous in certain situations. Plymouth continued to sell the Horizon until 1987, when a variety of front-wheel drive compact cars made up the line. Big Plymouths, including the Fury and Gran Fury, were sold until the early 1980s, but mostly as fleet vehicles. While attempting to compete with Ford and Chevrolet for big-car sales, Plymouth was hurt by Chrysler's financial woes in the late 1970s, when both its competitors downsized their full-size models.
1980s
Most Plymouth models, especially those offered from the 1970s onward, such as the Valiant, Volaré, and the Acclaim, were badge-engineered
In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. ...
versions of Dodge or Mitsubishi models.
The Plymouth Reliant and Dodge Aries
The Plymouth Reliant and Dodge Aries are Mid-size car, mid size cars introduced for model year 1981 as the first "Chrysler K platform, K-cars" manufactured and marketed by the Chrysler, Chrysler Corporation. The Reliant and Aries were the sma ...
were introduced for the 1981 model year as the first " K-cars" manufactured and marketed by the Chrysler Corporation
FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of ...
. The Reliant was available as a 2-door coupe
A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and typically with two doors.
The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the Fr ...
, 4-door sedan, or as a 4-door station wagon
A station wagon (American English, US, also wagon) or estate car (British English, UK, also estate) is an automotive Car body style, body-style variant of a Sedan (automobile), sedan with its roof extended rearward over a shared passenger/cargo ...
, in three different trim lines: base, Custom, and SE ("Special Edition"). Station wagon
A station wagon (American English, US, also wagon) or estate car (British English, UK, also estate) is an automotive Car body style, body-style variant of a Sedan (automobile), sedan with its roof extended rearward over a shared passenger/cargo ...
s came only in Custom or SE trim. Unlike many small cars, the K-cars retained the traditional 6-passenger 2-bench seat with a column shifter seating arrangement favored by many Americans. The Reliant was powered by a then-new 2.2 L I4 SOHC
An overhead camshaft (OHC) engine is a piston engine in which the camshaft is located in the cylinder head above the combustion chamber. This contrasts with earlier overhead valve engines (OHV), where the camshaft is located below the combus ...
engine, with a Mitsubishi
The is a group of autonomous Japanese multinational companies in a variety of industries.
Founded by Yatarō Iwasaki in 1870, the Mitsubishi Group traces its origins to the Mitsubishi zaibatsu, a unified company that existed from 1870 to 194 ...
"Silent Shaft" 2.6 L as an option (curiously this engine also featured hemispherical combustion chambers, and all 1981 models equipped with it featured "HEMI" badges on the front fenders). Initial sales were brisk, with both Reliant and Aries each selling over 150,000 units in 1981. As rebadged variants, the Reliant and Aries were manufactured in Newark, Delaware
Newark ( )Not as in Newark, New Jersey. is a city in New Castle County, Delaware, United States. It is located west-southwest of Wilmington. According to the 2010 census, the population of the city is 31,454. The University of Delaware is ...
, Detroit, Michigan
Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
, and Toluca, Mexico
Toluca , officially Toluca de Lerdo , is the state capital of the State of Mexico as well as the seat of the Municipality of Toluca. Toluca has a population of 910,608 as of the 2020 census. The city forms the core of the Greater Toluca metropo ...
— in a single generation. After their introduction, the Reliant and Aries were marketed as the "Reliant K" and "Aries K".
The Reliant replaced the Plymouth Volaré/ Road Runner. The Aries replaced the Dodge Aspen
The Dodge Aspen, and its badge engineered variant, the Plymouth Volaré, are compact rear-drive cars manufactured and marketed by Chrysler for model years 1976-1980 in four-door sedan, two-door coupe, and four-door wagon styles.
During the Vo ...
. The Reliant and Aries were classified by the EPA as mid-size and were the smallest cars to have 6-passenger seating with a 3-seat per row setup, similar to larger rear-wheel drive
Rear-wheel drive (RWD) is a form of engine and transmission layout used in motor vehicles, in which the engine drives the rear wheels only. Until the late 20th century, rear-wheel drive was the most common configuration for cars.
Most rear-whee ...
cars such as the Dodge Dart
The Dodge Dart is a line of passenger cars produced by Dodge from the 1959 to 1976 model years in North America, with production extended to later years in various other markets.
The production Dodge Dart was introduced as a lower-priced full-si ...
and other front-wheel drive
Front-wheel drive (FWD) is a form of internal combustion engine, engine and transmission (mechanics), transmission layout used in motor vehicles, in which the engine drives the front wheels only. Most modern front-wheel-drive vehicles feature ...
cars such as the Chevrolet Celebrity
The Chevrolet Celebrity is a front-drive, Mid-size car, mid-size passenger car line, manufactured and marketed by Chevrolet for model years 1982–1990, over a single generation.
Marking the transition of the Mid-size car, mid-size Chevrolet ...
. Chrysler marketed the car as being able to seat "six Americans." The Aries was sold as the Dart in Mexico
Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...
. The Reliant and Aries were selected together as ''Motor Trend
''Motor Trend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949.
Petersen Publishing Company in Los Angeles published ''Motor Trend'' until 1998, when it was sold ...
'' magazine's Car of the Year
Car of the Year (COTY) is a common abbreviation for numerous automotive awards.
The "Car of the Year" phrase is considered to have been introduced by '' Motor Trend'' magazine in 1949 when the new publication named Cadillac as Motor Trend Car of ...
for 1981 and sold almost a million Aries and 1.1 million Reliant units over the nine-year run.
In 1982, Plymouth downsized the Gran Fury again, this time sharing the mid-size M platform with the Chrysler Fifth Avenue
The Chrysler Fifth Avenue was a trim level/option package or model name used by Chrysler (division), Chrysler for its larger sedans from 1979 to 1993. The Fifth Avenue name was no longer used after 1993 when Chrysler introduced its new LH-platform ...
(called Chrysler New Yorker
The Chrysler New Yorker is an automobile model produced by Chrysler (division), Chrysler from 1940 until 1996, serving for several decades as either the brand's flagship model or as a junior sedan to the Chrysler Imperial, the latter during the y ...
/ New Yorker Fifth Avenue for 1982 and 1983) and the Dodge Diplomat
The Dodge Diplomat is an American mid-size car that was produced by Dodge from 1977 to 1989. At launch, it shared a common design with the Chrysler LeBaron and for much of its later production run was the counterpart of the more upscale Chry ...
. In addition to the R-body Gran Fury, the M-body Gran Fury replaced the M-body Chrysler LeBaron
The Chrysler LeBaron is a line of automobiles built by Chrysler from 1931 to 1941 and from 1977 to 1995. Chrysler also used the LeBaron name for the Imperial LeBaron from 1957 to 1975.
The model was introduced in 1931, with a body manufactured b ...
, which had moved to the compact
Compact as used in politics may refer broadly to a pact or treaty; in more specific cases it may refer to:
* Interstate compact, a type of agreement used by U.S. states
* Blood compact, an ancient ritual of the Philippines
* Compact government, a t ...
K platform that year. Now considered a mid-sized car, this generation Gran Fury was close to the exterior size of what was once the compact Valiant and Volaré but offered more interior room. The M-body was in fact heavily based on the Volaré's F platform. Like its predecessor, the 1982 Gran Fury was introduced later than its Chrysler and Dodge siblings; the Chrysler LeBaron
The Chrysler LeBaron is a line of automobiles built by Chrysler from 1931 to 1941 and from 1977 to 1995. Chrysler also used the LeBaron name for the Imperial LeBaron from 1957 to 1975.
The model was introduced in 1931, with a body manufactured b ...
and Dodge Diplomat
The Dodge Diplomat is an American mid-size car that was produced by Dodge from 1977 to 1989. At launch, it shared a common design with the Chrysler LeBaron and for much of its later production run was the counterpart of the more upscale Chry ...
had used the M-body since 1977. 1982-1989 Plymouth Gran Furys shared the Dodge Diplomat's front and rear fascias. They were virtually identical with the exception of badging. Once again, the third generation Gran Fury was available in base and higher-end "Salon" trim. As in previous years, the higher-volume Gran Fury base model catered more towards fleet customers while Gran Fury Salons were geared more towards private customers and offered options such as full vinyl roofs, velour upholstery, turbine-spoke wheels, power windows, and power locks. Although available to private retail customers, the M-body Gran Fury was far more popular with police departments and other fleet customers, primarily since the car was reasonably priced and had a conventional drivetrain with proven components that could withstand a good deal of abuse. This generation of the Gran Fury sold in respectable numbers. However, despite having the same base prices as the Gran Fury (just under $12,000 USD
The United States dollar (symbol: $; currency code: USD) is the official currency of the United States and several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish silver dollar, divided it int ...
for their final year), the Diplomat always outsold it, usually by several thousand units each year. The Chrysler Fifth Avenue's total sales were always more than that of the Gran Fury and Diplomat by far, even though it generally cost about $6,000 more. This was the last car to carry the Gran Fury nameplate, but it remained largely unchanged for its 7-year run. Declining sales, a lack of promotion, and technical obsolescence—the platform dated back to the 1976 Plymouth Volare
Plymouth ( ) is a port city status in the United Kingdom, city and unitary authority in Devon, South West England. It is located on Devon's south coast between the rivers River Plym, Plym and River Tamar, Tamar, about southwest of Exeter and ...
and Dodge Aspen
The Dodge Aspen, and its badge engineered variant, the Plymouth Volaré, are compact rear-drive cars manufactured and marketed by Chrysler for model years 1976-1980 in four-door sedan, two-door coupe, and four-door wagon styles.
During the Vo ...
—eventually contributed to the model's demise in early 1989. That year, a driver-side airbag became standard; this would be the last RWD Plymouth until the introduction of the Prowler. While Dodge offered the 1990 Monaco
Monaco, officially the Principality of Monaco, is a Sovereign state, sovereign city-state and European microstates, microstate on the French Riviera a few kilometres west of the Regions of Italy, Italian region of Liguria, in Western Europe, ...
, and later the 1993 Intrepid, Chrysler never replaced the Gran Fury with any other large car in the remainder of Plymouth's lineup on through to its demise in the 2001 model year.
In 1984, Chrysler marketed the rebadged
In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. T ...
Plymouth variant of its new minivan as the Voyager, using the Chrysler's S platform, derived from the K-platform ( Plymouth Reliant and Dodge Aries
The Plymouth Reliant and Dodge Aries are Mid-size car, mid size cars introduced for model year 1981 as the first "Chrysler K platform, K-cars" manufactured and marketed by the Chrysler, Chrysler Corporation. The Reliant and Aries were the sma ...
). The Voyager shared components with the K-cars including portions of the interior, e.g., the Reliant's instrument cluster and dashboard controls, along with the K-platform front-wheel drive layout and low floor, giving the Voyager a car-like ease of entry. The Voyager was on ''Car and Driver
''Car and Driver'' (''CD'' or ''C/D'') is an American automotive enthusiast magazine first published in 1955. In 2006 its total circulation was 1.23 million. It is owned by Hearst Magazines, who purchased it from its prior owner Hachette Fi ...
'' magazine's Ten Best list for 1985.
For 1987, the Voyager received minor cosmetic updates as well as the May 1987 introduction of the Grand Voyager, which was built on a longer wheelbase adding more cargo room. It was available only with ''SE'' or ''LE'' trim. First-generation Voyager minivans were offered in three trim levels: an unnamed base model, mid-grade ''SE'', and high-end ''LE'', the latter bearing simulated woodgrain paneling. A sportier ''LX'' model was added in 1989, sharing much of its components with the Caravan ES. Safety features included 3-point seat belts for the front two passengers and lap belts for the rear passengers. Standard on all Voyagers were legally mandated side-impact reinforcements for all seating front and rear outboard positions, but airbags
An airbag is a vehicle occupant-restraint system using a bag designed to inflate in milliseconds during a collision and then deflate afterwards. It consists of an airbag cushion, a flexible fabric bag, an inflation module, and an impact sensor. ...
or ABS were not available. Notably, the Voyager, along with the Dodge Caravan
The Dodge Caravan is a series of minivans manufactured by Chrysler from the 1984 through 2020 model years. The Dodge version of the Chrysler minivans, was marketed as both a passenger van and a cargo van (the only version of the model line offe ...
, are considered to be the first mass-produced vehicles to have dedicated built-in cup holder
A cup holder is a device, such as a podstakannik (Russian) or zarf (Turkish), to hold a cup or other drinking vessel. It may be free standing to hold cups securely on a desk or other flat surface, or in a tree style to store sets of cups in kitc ...
s. Original commercials for the 1984 Voyager featured magician Doug Henning
Douglas James Henning (May 3, 1947 – February 7, 2000) was a Canadian magician, illusionist, escape artist and politician.
Early life
Henning was born in the Fort Garry district of Winnipeg, Manitoba.
Henning became interested in magi ...
as a spokesperson to promote the Voyager "Magic Wagon's" versatility, cargo space, low step-in height, passenger volume, and maneuverability. Later commercials in 1989 featured rock singer Tina Turner
Tina Turner (born Anna Mae Bullock; November 26, 1939 – May 24, 2023) was a singer, songwriter, actress, and author. Dubbed the "Honorific nicknames in popular music, Queen of Rock 'n' Roll", her vocal prowess, raspy voice, and electrifyin ...
. Canadian commercials in 1990 featured pop singer Celine Dion
Céline Marie Claudette Dion (born 30 March 1968) is a Canadian singer. Referred to as the "Honorific nicknames in popular music, Queen of Power Ballads", Dion's powerful, technically skilled vocals and commercially successful works have had ...
.
For 1987, which was the Sundance's first year, it was available in a single base model. For 1988, a higher-end RS model was available. The RS model, which stood for Rally Sport, came with standard features that included two-tone paint, fog lights, and a leather-wrapped steering wheel. It was also available with a turbocharged 2.2 L I4 engine, and other amenities like an Infinity sound system, tinted window glass, and dual power mirrors. For 1991, the base model split into two distinct models: entry-level America and mid-level Highline, in addition to the high-end RS. The stripped-down America had previously been offered for the Plymouth Horizon's final year in 1990.
The AA-body cars were badge-engineered
In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. ...
triplets, as were most Chrysler products of this time. The Acclaim differed from its siblings primarily in wheel choices, bodyside molding, and fascias where it sported its unique taillights and the corporate Plymouth eggcrate-grille. Like the K-body and E-body vehicles they replaced, the Acclaim and Dodge Spirit were both marketed as mainstream variants, while the Chrysler LeBaron was marketed as the luxury variant. Despite this, there was substantial overlap in trims and equipment among each car. For example, a fully loaded Acclaim was almost similar to a base LeBaron in features and price.["Plymouth Acclaim Prices"](_blank)
, retrieved on January 17, 2011.
In addition to its entry-level base model, the Acclaim was initially available in mid-range LE and high-end LX trim. The LE and LX models came equipped with features such as premium cloth seating, power windows/door locks, premium sound systems, bodyside cladding, additional exterior brightwork, and on the latter 15-inch lace-spoke aluminum wheels.[Chrysler Corporation Factory Sales Brochure "1990 Plymouth Acclaim"] In spite of this, the base model accounted for nearly 85 percent of Acclaim sales. Unlike the Spirit, the Acclaim did not receive any sport-oriented models.
retrieved on January 17, 2011. The Acclaim has also been characterized as the replacement for the smaller Reliant
Reliant may also refer to:
* Reliant Energy, an energy corporation from Houston, Texas, United States
* Reliant Motors, a defunct British car manufacturer
* Reliant Pharmaceuticals, now owned by GlaxoSmithKline
* Stinson Reliant, a utility and ...
, though the Sundance
A Sun Dance is a Native American ceremony.
Sun dance or Sundance may also refer to:
Places
;Canada
* Sundance, Calgary, Alberta, a neighbourhood
* Sundance, Manitoba, a ghost town
;United States
* Sundance, New Mexico, a census-designated pl ...
launched in 1987 is closer than the Acclaim in most dimensions to the Reliant.
Final years: 1990s–2001
By the 1990s, Plymouth had lost much of its identity, as its models continued to overlap in features and prices with its sister brands, Dodge and Eagle. Chrysler attempted to remedy this by repositioning Plymouth to its traditional target market as the automaker's entry-level brand. This included giving Plymouth its own new sailboat logo and advertisements that focused solely on value. However, this only further narrowed Plymouth's product offerings and buyer appeal, and sales continued to fall.
Chrysler considered giving Plymouth a variant of the highly successful new-for-1993 full-size LH platform, which would have been called the Accolade, but decided against it. By the late 1990s, only four vehicles were sold under the Plymouth name: the Voyager/Grand Voyager minivans, the Breeze
Breeze often refers to:
* A gentle to moderate wind
* Sea breeze, an onshore afternoon wind, caused by warm air rising over the land in sunny weather
Breeze or The Breeze may also refer to:
Places
* Breeze Center, a shopping center in Songshan ...
mid-size sedan, the Neon
Neon is a chemical element; it has symbol Ne and atomic number 10. It is the second noble gas in the periodic table. Neon is a colorless, odorless, inert monatomic gas under standard conditions, with approximately two-thirds the density of ...
compact car, and the Prowler sports car, which was to be the last model unique to Plymouth, though the Chrysler PT Cruiser
The Chrysler PT Cruiser is a subcompact car that was built by the American company Chrysler from 2001 until 2010. Introduced as a five-door hatchback wagon, a two-door convertible variant was also made from 2005 until 2008.
Originally planned ...
was conceived as a concept unique to Plymouth before production commenced as a Chrysler model.
After discontinuing the Eagle
Eagle is the common name for the golden eagle, bald eagle, and other birds of prey in the family of the Accipitridae. Eagles belong to several groups of Genus, genera, some of which are closely related. True eagles comprise the genus ''Aquila ( ...
brand in 1998, Chrysler was planning to expand the Plymouth line with a number of unique models before the corporation's merger with Daimler-Benz
Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a Germany, German Multinational corporation, multinational Automotive industry, automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is o ...
AG. The first model was the Plymouth Prowler
The Plymouth Prowler, later the Chrysler Prowler, is a two-door, two passenger sports car, manufactured and marketed by DaimlerChrysler for model years 1997-2002 — widely known for it's hand-crafted aluminum bodywork and its Retro style, ...
, a hot rod
Hot rods are typically American cars that might be old, classic, or modern and that have been rebuilt or modified with large engines optimized for speed and acceleration. One definition is: "a car that's been stripped down, souped up and ma ...
-styled sports car. The PT Cruiser was to have been the second. Both models had similar front-end styling, suggesting Chrysler intended a retro styling theme for the Plymouth brand. At the time of Daimler's takeover of Chrysler, Plymouth had no models besides the Prowler not also offered in a similar version by Dodge.
From a peak production of 973,000 for the 1973 model year, Plymouth rarely exceeded 200,000 cars per year after 1990. Even the Voyager sales were usually less than 50% of that of the Dodge Caravan. In Canada, the Plymouth name was defunct at the end of the 1999 model year. Consequently, DaimlerChrysler decided to drop the make after a limited run of 2001 models. This was announced on November 3, 1999.
The last new model sold under the Plymouth marque was the second-generation Neon for 2000. The PT Cruiser was ultimately launched as a Chrysler, and the Prowler and Voyager were absorbed into that make, as well. Following the 2001 model year, the Neon was sold only as a Dodge in the US, though it remained available as a Chrysler in Canadian and other markets. The Plymouth Breeze
The Chrysler Cirrus is a mid-sized 4-door notchback sedan introduced by Chrysler motors for the 1995 model year. Built on the Chrysler JA platform, the 4-door notchback sedan joined Chrysler's roster of "Cloud Car" models drawing their names ...
was dropped after 2000, before Chrysler introduced their redesigned 2001 Dodge Stratus and Chrysler Sebring
The Chrysler Sebring ( ) is a mid-size automobile manufactured and marketed by Chrysler from 1995 to 2010 in convertible (three generations), sedan (two generations), and coupe (two generations) body styles. In each generation, Chrysler itself de ...
sedan.
Timeline
* 1955: Plymouth first offered a V8 engine. Plymouth and the other Chrysler divisions received "The New 100-Million Dollar Look".
* 1956: The automatic three-speed TorqueFlite transmission was introduced on some premium models. The Plymouth Fury
The Plymouth Fury is a model of automobile that was produced by Plymouth from 1955 until 1989. It was introduced for the 1956 model year as a sub-series of the Plymouth Belvedere, becoming a separate series one level above the contemporary Belved ...
was introduced.
* 1957: As with all other Chrysler divisions, the Forward Look
Virgil Max "Ex" Exner Sr. (September 24, 1909 – December 22, 1973) was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker.
Exner is widely known for the "Forward Look" he created for the ...
design made its debut on the 1957 Plymouths. Torsion-Aire front suspension was introduced on all models.
* 1960: Dodge introduced the smaller, lower-priced Dart model that competed directly with Plymouth's offerings. The new compact Valiant was introduced as a marque unto itself. All Plymouths now featured unit-body construction. A new base " Slant-6" engine was introduced with a 30-degree slant and overhead valves.
* 1961: Valiant was repositioned as a Plymouth model for the US market; Dodge got the badge-engineered
In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. ...
Lancer
A lancer was a type of cavalryman who fought with a lance. Lances were used for mounted warfare in Assyria as early as and subsequently by India, Egypt, China, Persia, Greece, and Rome. The weapon was widely used throughout Eurasia during the M ...
version. Rambler and then Pontiac assumed third place in industry sales for the remainder of the 1960s.
* 1962: Sales dropped dramatically with the introduction of a line of unpopularly styled, downsized full-sized models.
* 1963: Valiant received a new, trim body resulting in a significant increase in sales. Full-sized models were restyled to look larger.
* 1964: The new Barracuda
A barracuda is a large, predatory, ray-finned, saltwater fish of the genus ''Sphyraena'', the only genus in the family Sphyraenidae, which was named by Constantine Samuel Rafinesque in 1815. It is found in tropical and subtropical oceans worldw ...
fastback coupe was introduced in April. Full-sized models were restyled with a new "slantback" hardtop coupe roofline.
* 1965: Plymouth rejoined the full-sized car market with the new Fury, based on the Chrysler C-body. The intermediate B-body model line became the Belvedere
Belvedere (from Italian, meaning "beautiful sight") may refer to:
Places
Australia
*Belvedere, Queensland, a locality in the Cassowary Coast Region
Africa
* Belvedere (Casablanca), a neighborhood in Casablanca, Morocco
* Belvedere, Harare, Zi ...
and Satellite
A satellite or an artificial satellite is an object, typically a spacecraft, placed into orbit around a celestial body. They have a variety of uses, including communication relay, weather forecasting, navigation ( GPS), broadcasting, scient ...
for 1965. Push-button automatic transmission controls were replaced with a conventional column- or floor-mounted lever.
* 1967: The GTX was introduced.
* 1968: The Road Runner entered the Plymouth line-up.
* 1970: Duster coupe was introduced in the Valiant line for 1970 as well as the new E-body Barracuda
A barracuda is a large, predatory, ray-finned, saltwater fish of the genus ''Sphyraena'', the only genus in the family Sphyraenidae, which was named by Constantine Samuel Rafinesque in 1815. It is found in tropical and subtropical oceans worldw ...
.
* 1971: The British Hillman Avenger
The Hillman Avenger is a five-passenger, front-engine, rear-drive B-segment/Subcompact car, subcompact car, originally engineered and manufactured by the Rootes Group in the UK and marketed globally from 1970–1978 in two- or four-door sedan a ...
was imported as the Plymouth Cricket; it was discontinued in mid-1973. The new Valiant Scamp two-door hardtop was a badge-engineered Dodge Dart Swinger.
* 1973: Plymouth production hit an all-time peak of 973,000. The Plymouth Cricket in Canada was now based on the Dodge Colt.
* 1974: The full-sized Plymouth Voyager
Plymouth Voyager is a nameplate for a range of vans that were marketed by Plymouth from 1974 to 2000. One of the few light trucks marketed by the division, the Voyager was initially a full-size van, later becoming one of the first minivans succ ...
van, based on the similar Dodge B-series van, and Trail Duster SUV, based on the Dodge Ramcharger
The Dodge Ramcharger is a large sport utility vehicle built by Dodge from 1974 to 1993, based on a shortened-wheelbase version of the Dodge D series/ Ram pickup chassis. A Plymouth version, named the Plymouth Trail Duster, offered from 1974 to 1 ...
, were introduced. The Dodge Dart and Plymouth Valiant
The Plymouth Valiant (first appearing in 1959 as simply the Valiant) is an automobile which was marketed by the Plymouth division of the Chrysler Corporation in the United States from the model years of 1960 through 1976. It was created to give ...
were, for the first time, different only in name and minor trim details (grille and tail lamps) as the two cars now shared the same 111-inch wheelbase (both divisions' fastbacks remain 108 in). The Barracuda was discontinued 10 years to the day it began production on April 1.
* 1975: The car that was to become the 1975 Plymouth Sebring was instead released as the new Chrysler Cordoba.
* 1976: The Volaré was launched, and the Valiant was discontinued at year-end.
* 1977: The large Gran Fury was discontinued.
* 1978: The mid-sized Fury was discontinued at the end of the model year. The subcompact Horizon
The horizon is the apparent curve that separates the surface of a celestial body from its sky when viewed from the perspective of an observer on or near the surface of the relevant body. This curve divides all viewing directions based on whethe ...
was introduced. Chrysler Canada introduced the Plymouth Caravelle based on the Dodge Diplomat.
* 1979–1980: Chrysler made several thousand more Dodges than Plymouths for the first time (404,266 to 372,449 in 1979 and 308,638 to 290,974 in 1980). More Plymouths would be made than Dodges for 1981 and 1982, but from then on, there would always be more Dodges made than Plymouths.
* 1980: The Newport-based Gran Fury (R-body) was introduced. This was the last year for the Volaré and Road Runner.
* 1981: The Plymouth Reliant K was introduced. The full-sized Gran Fury sedan and Trail Duster SUV were discontinued.
* 1982: The mid-sized Plymouth Gran Fury, a Dodge Diplomat
The Dodge Diplomat is an American mid-size car that was produced by Dodge from 1977 to 1989. At launch, it shared a common design with the Chrysler LeBaron and for much of its later production run was the counterpart of the more upscale Chry ...
with a Plymouth grille, was introduced in the United States.
* 1983: The subcompact Plymouth Scamp There have been two small cars from Plymouth called the Scamp:
* 1971–1976 RWD 2-door hardtop coupe, based on the Plymouth Valiant
* 1983 FWD coupé utility
A coupé utility is a vehicle with a passenger compartment at the front and an integ ...
pickup, based on the Dodge Rampage
The Dodge Rampage was a subcompact unibody coupe utility based on Chrysler's L platform and manufactured and marketed from 1982 to 1984 model years. Plymouth marketed a rebadged variant for model year 1983, as the Scamp.
The Rampage combined t ...
, was introduced and sold for one year only. The Caravelle four-door sedan based on the E-body and a two-door coupe based on the K-body were introduced in Canada. The sporty subcompact Horizon TC3 was renamed Turismo. The full-sized Voyager van was discontinued.
* 1984: The Voyager minivan and Mitsubishi-based Colt Vista multi-purpose vehicle
Minivan (sometimes called simply a van) is a car classification for vehicles designed to transport passengers in the rear seating row(s), with reconfigurable seats in two or three rows . The equivalent classification in Europe is MPV (multi-pu ...
(MPV) were introduced.
* 1985: The E-body Plymouth Caravelle was introduced in the United States.
* 1987: The compact P-body Plymouth Sundance entered the line-up with three- and five-door hatchbacks. The Turismo was discontinued, and the five-door Horizon was rebranded "Horizon America" with the most popular options made standard equipment with the less-popular ones dropped, along with a substantial price cut.
*1987.5: The Grand Voyager, an extended wheelbase version of the preexisting Voyager, is introduced.
* 1989: The mid-sized Gran Fury (Caravelle in Canada), as well as the Reliant
Reliant may also refer to:
* Reliant Energy, an energy corporation from Houston, Texas, United States
* Reliant Motors, a defunct British car manufacturer
* Reliant Pharmaceuticals, now owned by GlaxoSmithKline
* Stinson Reliant, a utility and ...
, were discontinued after this model year. The Reliant and E-body Caravelle are replaced by the Acclaim.
* 1990: The Mitsubishi-based Plymouth Laser sport-compact was introduced. The L-body Horizon was discontinued.
*1991: The second generation of the Voyager/Grand Voyager is introduced.
* 1992: The higher-priced Acclaim models were repositioned as entry trim Chrysler LeBaron
The Chrysler LeBaron is a line of automobiles built by Chrysler from 1931 to 1941 and from 1977 to 1995. Chrysler also used the LeBaron name for the Imperial LeBaron from 1957 to 1975.
The model was introduced in 1931, with a body manufactured b ...
s. Total sales of Acclaim and LeBaron dropped. Total 1993 Plymouth model-year production dropped to 159,775, along with 237,875 Voyager models. Dodge built 300,666 Caravans alone, and 263,539 non-Caravan models.
* 1994: The little-advertised Laser
A laser is a device that emits light through a process of optical amplification based on the stimulated emission of electromagnetic radiation. The word ''laser'' originated as an acronym for light amplification by stimulated emission of radi ...
and the popular Sundance
A Sun Dance is a Native American ceremony.
Sun dance or Sundance may also refer to:
Places
;Canada
* Sundance, Calgary, Alberta, a neighbourhood
* Sundance, Manitoba, a ghost town
;United States
* Sundance, New Mexico, a census-designated pl ...
and Colt compacts all end production. They are replaced by a single car, the Neon
Neon is a chemical element; it has symbol Ne and atomic number 10. It is the second noble gas in the periodic table. Neon is a colorless, odorless, inert monatomic gas under standard conditions, with approximately two-thirds the density of ...
, a car that Chrysler decided to offer as a Plymouth after dealers protested the loss of the Sundance and Colt with no replacement.
* 1995: Plymouth's lineup was at its all-time low, with just three cars: the Acclaim, the Neon, and the Voyager/Grand Voyager. The number went up to four in 1997, with the introduction of the Prowler, but never got any higher.
* 1996: Chrysler announced the new Plymouth Breeze
The Chrysler Cirrus is a mid-sized 4-door notchback sedan introduced by Chrysler motors for the 1995 model year. Built on the Chrysler JA platform, the 4-door notchback sedan joined Chrysler's roster of "Cloud Car" models drawing their names ...
six months after sister Dodge Stratus and Chrysler Cirrus models. Chrysler originally had no plans to replace the Acclaim model. In an attempt to move Plymouth downmarket, Chrysler made the redesigned Voyager only available in base and mid-level ''SE'' models. All of the higher-end trim levels available on the previous generation were now only found on the Dodge Caravan. The high-end trim levels could still be found in certain markets outside the US.
* 1997: Production for the 1997 model year was 178,807 cars plus 187,347 Voyager models. Dodge built 448,394 cars and 355,400 Caravans.
* 1999: Total 1999 production for Plymouth cars was 195,714 with Dodge at 394,052. Voyager production numbered 197,020, compared to 354,641 Caravans. The redesigned 2000 Neon became the brand's last new model.
* 2000: The mid-sized Breeze ended production. This was also the last year for the Voyager minivan
Minivan (sometimes called simply a van) is a car classification for vehicles designed to transport passengers in the rear seating row(s), with reconfigurable seats in two or three rows . The equivalent classification in Europe is MPV (multi-p ...
as a Plymouth. All 2000 Voyagers built in December 1999 and beyond were badged as Chrysler Voyagers. In Canada, the redesigned Neon was sold under the Chrysler name and both the Plymouth and Dodge names were dropped on all car models, save for the Prowler and Viper. The Voyager name was dropped in Canada as all Chrysler dealers sold Dodge trucks, including the Caravan. Total 2000 model year production for Plymouth was 108,546 compared to 459,988 Dodge cars. Voyager production totaled 123,869 versus 330,370 Caravan models.
* 2001: In Plymouth's final model year, only the Neon remained. The Prowler and the Voyager became Chryslers. The Voyager gained a high-end LX trim, as well as a base eC trim, and it retained the SE trim. The Breeze was dropped as Chrysler issued the Chrysler Sebring
The Chrysler Sebring ( ) is a mid-size automobile manufactured and marketed by Chrysler from 1995 to 2010 in convertible (three generations), sedan (two generations), and coupe (two generations) body styles. In each generation, Chrysler itself de ...
sedan to replace the Chrysler Cirrus. The PT Cruiser was launched as a Chrysler, though it was originally planned to be a Plymouth. The final Plymouth, a Neon, was assembled on June 28, 2001, at the Belvidere Assembly Plant
The Belvidere Assembly Plant (BVAP) is a currently idled automobile production facility that will be later restarted, that is owned and operated by Stellantis North America. The factory opened in 1965 in Belvidere, Illinois, United States, and l ...
, with a total of 38,657 built for the model year.
Plymouth car models
* Plymouth Model 30U (1930)
* Plymouth Acclaim
The Plymouth Acclaim is a mid-size sedan produced in the 1989 to 1995 model years. The Acclaim was Plymouth's updated replacement for both the similarly sized E-body Caravelle and the K-body Reliant. Badge engineering was employed to give Dodg ...
(1989–1995)
* Plymouth Arrow (1976–1980, rebadged Mitsubishi Lancer Celeste)
* Plymouth Arrow Truck (1979–1982, rebadged Mitsubishi Forte
The is a group of autonomous Japanese multinational companies in a variety of industries.
Founded by Yatarō Iwasaki in 1870, the Mitsubishi Group traces its origins to the Mitsubishi zaibatsu, a unified company that existed from 1870 to 1946 ...
)
* Plymouth Barracuda
The Plymouth Barracuda is a two-door pony car that was manufactured by Chrysler Corporation from 1964 through 1974 model years.
The first-generation Barracuda was based on the Chrysler A platform, Chrysler A-body and was offered from 1964 unti ...
(1964–1974)
* Plymouth Belvedere
The Plymouth Belvedere is a series of United States, American automobile models made by Plymouth (automobile), Plymouth from 1954 until 1970.
The Belvedere name was first used for a new hardtop body style in the Plymouth Cranbrook line for the ...
(1954–1970)
* Plymouth Breeze
The Chrysler Cirrus is a mid-sized 4-door notchback sedan introduced by Chrysler motors for the 1995 model year. Built on the Chrysler JA platform, the 4-door notchback sedan joined Chrysler's roster of "Cloud Car" models drawing their names ...
(1996–2000)
* Plymouth Business (1935–1938)
* Plymouth Caravelle (1985–1988)
* Plymouth Cambridge (1951–1953)
* Plymouth Champ
Plymouth ( ) is a port city and unitary authority in Devon, South West England. It is located on Devon's south coast between the rivers Plym and Tamar, about southwest of Exeter and southwest of London. It is the most populous city in Dev ...
(1979–1982, rebadged Mitsubishi Mirage
The Mitsubishi Mirage is a range of cars produced by the Japanese manufacturer Mitsubishi from 1978 until 2003 and again from 2012 to 2024. The hatchback models produced between 1978 and 2003 were classified as subcompact cars, while the sedan ...
)
* Plymouth Colt
Plymouth ( ) is a port city and unitary authority in Devon, South West England. It is located on Devon's south coast between the rivers Plym and Tamar, about southwest of Exeter and southwest of London. It is the most populous city in Dev ...
(1983–1994, rebadged Mitsubishi Mirage
The Mitsubishi Mirage is a range of cars produced by the Japanese manufacturer Mitsubishi from 1978 until 2003 and again from 2012 to 2024. The hatchback models produced between 1978 and 2003 were classified as subcompact cars, while the sedan ...
)
* Plymouth Colt Vista (1984–1994, rebadged Mitsubishi Chariot
The Mitsubishi Chariot is an automobile manufactured and marketed by Mitsubishi from 1983 to 2003. It is a small multi-purpose vehicle (MPV). Based on the SSW concept car first exhibited at the 23rd Tokyo Motor Show in 1979, the MPV derives its ...
)
* Plymouth Commercial Car (1937–1941)
* Plymouth Concord (1951–1952)
* Plymouth Conquest (1984–1986, rebadged Mitsubishi Starion
The Mitsubishi Starion is a two-door, turbocharged four-cylinder rear-wheel drive four-seat fastback sports car manufactured and marketed by Mitsubishi from 1982 until 1989 — with badge engineered variants marketed in North America as the C ...
)
* Plymouth Cranbrook (1951–1953)
* Plymouth Cricket (1971–1975, rebadged Hillman Avenger
The Hillman Avenger is a five-passenger, front-engine, rear-drive B-segment/Subcompact car, subcompact car, originally engineered and manufactured by the Rootes Group in the UK and marketed globally from 1970–1978 in two- or four-door sedan a ...
)
* Plymouth Deluxe (1933–1942, 1946–1950)
** Plymouth Special Deluxe (1941–1942, 1946–1950)
* Plymouth Duster
The original Plymouth Duster is a semi-fastback two-door coupe version of the compact-sized Plymouth Valiant automobile that was marketed by Plymouth in the U.S. from 1970 until 1976 model years.
History
The Duster coupe provided the compact ...
(1970–1976)
* Plymouth Fury
The Plymouth Fury is a model of automobile that was produced by Plymouth from 1955 until 1989. It was introduced for the 1956 model year as a sub-series of the Plymouth Belvedere, becoming a separate series one level above the contemporary Belved ...
(1956–1978)
** Plymouth Sport Fury
The Plymouth Fury is a model of automobile that was produced by Plymouth from 1955 until 1989. It was introduced for the 1956 model year as a sub-series of the Plymouth Belvedere, becoming a separate series one level above the contemporary Belved ...
(1959, 1962–1971)
** Plymouth VIP (1966–1969)
* Plymouth Gran Fury
The Plymouth Gran Fury is a full-sized automobile that was manufactured by Plymouth (automobile), Plymouth from 1975 to 1989. The nameplate would be used on successive Downsize (automobile), downsizings, first in 1980, and again in 1982, through ...
(1975–1977, 1980–1989)
* Plymouth Grand Voyager (1987–2000)
* Plymouth GTX
The Plymouth GTX is an automobile introduced as the Belvedere GTX in 1967 by the Plymouth division. It was positioned as a mid-sized upscale-trimmed performance muscle car through the 1971 model year.
__TOC__
1967
The GTX was based on the ...
(1967–1971)
* Plymouth Horizon (1978–1990)
* Plymouth Laser (1990–1994, rebadged Mitsubishi Eclipse
The Mitsubishi Eclipse is a sport compact car manufactured and marketed by Mitsubishi Motors, Mitsubishi over four generations for model years 1989-2011. A convertible body style was added during the 1996 model year.
The first two generations ...
)
* Plymouth Model PA (1931)
* Plymouth Model Q (1928)
* Plymouth Model U (1929)
* Plymouth Neon
Plymouth ( ) is a port city and unitary authority in Devon, South West England. It is located on Devon's south coast between the rivers Plym and Tamar, about southwest of Exeter and southwest of London. It is the most populous city in Dev ...
(1994–2001)
* Plymouth Plaza (1954–1958)
* Plymouth Prowler
The Plymouth Prowler, later the Chrysler Prowler, is a two-door, two passenger sports car, manufactured and marketed by DaimlerChrysler for model years 1997-2002 — widely known for it's hand-crafted aluminum bodywork and its Retro style, ...
(1997 and 1999–2001)
* Plymouth Reliant (1981–1989)
* Plymouth Roadking (1938–1941)
* Plymouth Road Runner
The Plymouth Road Runner is a muscle car introduced by Chrysler in the United States for the 1968 model year and marketed under its Plymouth brand. Initially based on the Belvedere, the brand's basic mid-size model, the Road Runner combined a ...
(1968–1975)
* Plymouth Sapporo (1978–1983, rebadged Mitsubishi Galant Lambda
The Mitsubishi Galant Λ (Lambda) is a two-door, four-seat hardtop/notchback coupé built by Mitsubishi Motors, Mitsubishi from 1976 until 1984. From 1978, it was exported under various names; such as the Mitsubishi Sapporo in Europe and South Ame ...
)
* Plymouth Satellite
The Plymouth Satellite is a mid-size automobile introduced in the 1965 model year as the top trim model in Plymouth's "B" platform Belvedere line. Available initially in two-door hardtop and convertible models, the Satellite remained the top-of ...
(1966–1974)
* Plymouth Savoy (1951–1964)
* Plymouth Scamp There have been two small cars from Plymouth called the Scamp:
* 1971–1976 RWD 2-door hardtop coupe, based on the Plymouth Valiant
* 1983 FWD coupé utility
A coupé utility is a vehicle with a passenger compartment at the front and an integ ...
(1983)
* Plymouth Six (1934)
* Plymouth Special Six (1934)
* Plymouth Standard (1933, 1935)
* Plymouth Sundance
The Dodge Shadow and Plymouth Sundance are compact 3-door and 5-door hatchbacks that were introduced for the 1987 model year by the Chrysler Corporation. For 1991, a 2-door convertible variant was added to the Shadow lineup; this bodystyle was no ...
(1987–1994)
* Plymouth Suburban
The Plymouth Suburban is a station wagon produced from 1949 until 1978.
1949 to 1955
Prior to 1949, Plymouth had offered only a 4-door "woodie" station wagon, which was expensive not only to build, but also to buy. In 1949, Plymouth revoluti ...
(1949–1961)
* Plymouth Superbird
The Plymouth Superbird is a highly modified, short-lived version of the Plymouth Road Runner with applied graphic images as well as a distinctive horn sound, both referencing the popular ''Looney Tunes'' cartoon character Road Runner. It was th ...
(1970)
* Plymouth TC3 (1979–1982)
* Plymouth Trail Duster (1974–1981)
* Plymouth Turismo
Plymouth ( ) is a port city and unitary authority in Devon, South West England. It is located on Devon's south coast between the rivers Plym and Tamar, about southwest of Exeter and southwest of London. It is the most populous city in Dev ...
(1983–1987)
* Plymouth Valiant
The Plymouth Valiant (first appearing in 1959 as simply the Valiant) is an automobile which was marketed by the Plymouth division of the Chrysler Corporation in the United States from the model years of 1960 through 1976. It was created to give ...
(1960–1976)
** Plymouth Scamp There have been two small cars from Plymouth called the Scamp:
* 1971–1976 RWD 2-door hardtop coupe, based on the Plymouth Valiant
* 1983 FWD coupé utility
A coupé utility is a vehicle with a passenger compartment at the front and an integ ...
(1971-1976)
* Plymouth Volaré (1976–1980)
** Plymouth Road Runner
The Plymouth Road Runner is a muscle car introduced by Chrysler in the United States for the 1968 model year and marketed under its Plymouth brand. Initially based on the Belvedere, the brand's basic mid-size model, the Road Runner combined a ...
(1976–1980)
* Plymouth Voyager
Plymouth Voyager is a nameplate for a range of vans that were marketed by Plymouth from 1974 to 2000. One of the few light trucks marketed by the division, the Voyager was initially a full-size van, later becoming one of the first minivans succ ...
(1974–2000)
Plymouth trucks
Plymouth built various trucks and van
A van is a type of road vehicle used for transporting goods or people. There is some variation in the scope of the word across the different English-speaking countries. The smallest vans, microvans, are used for transporting either goods or ...
s over the years, mainly rebadged Dodge or Chrysler vehicles. Early pickups, delivery trucks, and other commercial trucks were available, and later an SUV, full-sized vans, and minivans. Plymouth had supplied components to the Fargo vehicles, another member of the Chrysler family, but entered the commercial market in 1937 with the PT50.
File:Plymouth pickup truck red and black Baltimore MD.jpg, 1937 Express pickup
File:Plymouth PT50 Delivery 1937.jpg, 1937 PT50 delivery truck
File:Plymouth_Trail_Duster.jpg, 1979 Trail Duster
File:1985 Voyager LE.jpg, 1985 Voyager LE
File:91PlymouthGrandVoyagerLE.jpg, 1991 Grand Voyager LE
File:Plymouth Voyager Expresso 1998.png, 1998 Voyager Expresso
Truck models
* Plymouth PT50 - 1937 - Express pickup, panel delivery van, cab, and chassis, as well as station wagon
* Plymouth PT57 - 1938 - Express pickup, panel delivery van, cab, and chassis
* Plymouth PT81 - 1939 - Express pickup, cab, and chassis
* Plymouth PT105 - 1940 - Express pickup
* Plymouth PT125 - 1941 - Express pickup
* Plymouth Trail Duster - 1974-1981 - SUV, same as Dodge Ramcharger
The Dodge Ramcharger is a large sport utility vehicle built by Dodge from 1974 to 1993, based on a shortened-wheelbase version of the Dodge D series/ Ram pickup chassis. A Plymouth version, named the Plymouth Trail Duster, offered from 1974 to 1 ...
* Plymouth Voyager (van) - 1974-1983 - full-sized van, same as Dodge Sportsman
The Dodge Ram Van (originally the Dodge Bseries) is a range of full-size vans that were produced by Chrysler Corporation from the 1971 to 2003 model years. The Bseries replaced the forward control Dodge A100, transitioning to a front-engine, r ...
* Plymouth Scamp There have been two small cars from Plymouth called the Scamp:
* 1971–1976 RWD 2-door hardtop coupe, based on the Plymouth Valiant
* 1983 FWD coupé utility
A coupé utility is a vehicle with a passenger compartment at the front and an integ ...
- 1983 - front-wheel-drive pickup, same as Dodge Rampage
The Dodge Rampage was a subcompact unibody coupe utility based on Chrysler's L platform and manufactured and marketed from 1982 to 1984 model years. Plymouth marketed a rebadged variant for model year 1983, as the Scamp.
The Rampage combined t ...
* Plymouth Voyager
Plymouth Voyager is a nameplate for a range of vans that were marketed by Plymouth from 1974 to 2000. One of the few light trucks marketed by the division, the Voyager was initially a full-size van, later becoming one of the first minivans succ ...
(minivan) - 1984-2000 - minivan, same as Dodge Caravan
The Dodge Caravan is a series of minivans manufactured by Chrysler from the 1984 through 2020 model years. The Dodge version of the Chrysler minivans, was marketed as both a passenger van and a cargo van (the only version of the model line offe ...
and Chrysler Town & Country
The Chrysler Town & Country is a minivan manufactured and marketed by Chrysler starting from the 1990 until the 2016 model year. It was the third Chrysler minivan model introduced in North America. The Town & Country adopted its nameplate from t ...
; also sold as Chrysler Voyager
The Chrysler Voyager (and the long-wheelbase Chrysler Grand Voyager) is a minivan produced by the Chrysler division of Stellantis. In the current lineup, it is positioned as the lower-end Chrysler minivan, having replaced the Dodge Grand Carava ...
from 1999 to 2003
* Plymouth Arrow Truck - 1979-1982 - compact pickup built by Mitsubishi
The is a group of autonomous Japanese multinational companies in a variety of industries.
Founded by Yatarō Iwasaki in 1870, the Mitsubishi Group traces its origins to the Mitsubishi zaibatsu, a unified company that existed from 1870 to 194 ...
Plymouth concept cars
References
External links
Official website
(archived October 13, 1999)
on AllPar.com
IMCDB: Plymouth vehicles in movies and TV shows
Shah of Iran's Plymouth XNR sells for $935,000
{{DEFAULTSORT:Plymouth (Automobile)
1928 establishments in Michigan
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Cars of the United States
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Plymouth Model Q
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