MTVU (formerly stylized as MtvU and mtvU) is an American digital cable TV channel owned by the MTV Entertainment Group, a unit of the Paramount Media Networks division of

Paramount Global Paramount Global (Trade name, d/b/a Paramount) is an American multinational mass media and entertainment Conglomerate (company), conglomerate controlled by National Amusements and Headquarters, headquartered at One Astor Plaza in Times Square, ...

. MTVU programming initially served 750 college and university campuses across the United States, as part of internally originated cable systems that are a part of on-campus housing or college closed-circuit television systems. In 2008 it expanded to home cable networks. Music videos played on the channel primarily consist of

indie rock Indie rock is a Music subgenre, subgenre of rock music that originated in the United Kingdom, United States and New Zealand in the early to mid-1980s. Although the term was originally used to describe rock music released through independent reco ...

pop punk Pop-punk (also punk-pop, alternatively spelled without the hyphen) is a rock music fusion genre that combines elements of punk rock with power pop or pop music, pop. It is defined by its fast-paced, energetic tempos, and emphasis on classic pop s ...

and

hip-hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...

along with limited original programming. MTVU also launched a short-lived campus guide and social media network called Campusdailyguide.com in 2008. In 2018, the MTV Networks on Campus group was sold by Viacom to Cheddar to launch CheddarU, but the digital cable channel remains available to the public through digital cable.

History

MTV Networks' proposal for a channel targeting college students, tentatively called MTV University, became public in February 2002. According to ''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'', the channel was seeking to compete with Burly Bear Network, which was available to 450 campuses and had been attracting nearly a million viewers a week, along with College Television Network (CTN) and the most recent entrant at the time, Zilo. Seven months later, after CTN experienced financial difficulties and as National Lampoon had just acquired the defunct Burly Bear, MTV Networks acquired CTN for $15 million. MTVU also formerly owned

RateMyProfessors.com Rate My Professors (RMP) is a review site founded in May 1999 by John Swapceinski, a software engineer from Menlo Park, California, which allows anyone to assign ratings to professors and campuses of American, Canadian, and United Kingdom instit ...

and in 2006 acquired content management software platform for college newspapers College Publisher Network (later College Media Network) parent company Youth Media & Marketing Network (Y2M) in 2006 before selling it in 2010 to Access Network, who sold it to Uloop in 2014. In February 2008, MTV Networks discontinued VH1 Uno, a sparsely viewed

Spanish language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...

music video channel, and replaced it with MTVU, to expand the channel into traditional cable distribution. In May 2018, Cheddar TV acquired Viacom's MTV Networks on Campus; outlets associated with that service were converted to carry CheddarU, a new secondary feed which streamed content from the flagship financial-news streaming service and segments from Cheddar Big News to 9 million students on more than 600 campuses; universities which previously screened MTV Networks on Campus continued to receive CheddarU at no cost in exchange for access to the campus (the cable version of MTVU has continued under an automated form). CheddarU was part of the ChedNet division of Cheddar, a division focusing on bringing the service to public screens such as gyms, bars, airports, hotel and other public venues. Over time, MTVU has lost cable carriage throughout time with the growth of the Internet, and has generally been depreciated by ViacomCBS in current

retransmission consent Retransmission consent is a provision of the 1992 United States Cable Television Consumer Protection and Competition Act that requires cable operators and other multichannel video programming distributors (MVPDs) to obtain permission from commerc ...

negotiations with cable and streaming providers, with

Spectrum A spectrum (: spectra or spectrums) is a set of related ideas, objects, or properties whose features overlap such that they blend to form a continuum. The word ''spectrum'' was first used scientifically in optics to describe the rainbow of co ...

removing it from their current-day packages in 2018. Only grandfathered subscribers with older packages have access to the network on that provider. The channel uses archived campus footage and interviews rather than producing new interstitials. The company uses the network and MTV Live for video premieres.

Programming

According to its promotional materials from 2004 to 2018, MTVU broadcast exclusive content dedicated to aspects of college life, including music, news, and on-campus events. The channel was the first MTV network to stream all of its content online. On-campus events included the Campus Invasion tour, featuring up-and-coming bands; the GAME0Rz Ball tour, which brings new video games to campus; and Tailgate Tour, which provides MTVU with a presence at campus tailgates. MTVU shows included ''Dean's List'', the MTVU Awards, and ''MTVU Spring Break''. Currently, MTVU plays a mix of music videos with an emphasis on emerging artists and short interestistial segments focusing on college life. Previously at each hour, MTVU broadcast news updates from

ABC News ABC News most commonly refers to: * ABC News (Australia), a national news service of the Australian Broadcasting Corporation * ABC News (United States), a news-gathering and broadcasting division of the American Broadcasting Company ABC News may a ...

(and before that

CBS News CBS News is the news division of the American television and radio broadcaster CBS. It is headquartered in New York City. CBS News television programs include ''CBS Evening News'', ''CBS Mornings'', news magazine programs ''CBS News Sunday Morn ...

until late 2006 in the wake of the Viacom/ CBS split), including international news and college-related news. Twice an hour, MTV News once aired stories on subjects such as music downloading, and musical artists under promotion by MTVU. Additionally, MTVU aired several original programs produced by and featuring college students. ''The Freshmen'' featured three rotating student panelists discussing new music videos and was hosted by Kim Stolz; ''Stand-In'' brought celebrities and intellectuals into college classrooms to teach for a day, and featured people such as Nobel Laureates Elie Wiesel and

Shimon Peres Shimon Peres ( ; ; born Szymon Perski, ; 2 August 1923 – 28 September 2016) was an Israeli politician and statesman who served as the prime minister of Israel from 1984 to 1986 and from 1995 to 1996 and as the president of Israel from 2007 t ...

;

Madonna Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...

;

John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American statesman and United States Navy, naval officer who represented the Arizona, state of Arizona in United States Congress, Congress for over 35 years, first as ...

;

Marilyn Manson Brian Hugh Warner (born January 5, 1969), known professionally as Marilyn Manson, is an American rock musician. He is the lead singer and the only original member remaining of the Marilyn Manson (band), same-titled band he founded in 1989. Th ...

; and Jhumpa Lahiri. It has also started a social networking site "Meet or Delete", along with HP.

Awards

MTVU Woodie Awards

MTVU formerly broadcast its own semi-annual awards show, the MTV Woodies, which it states recognizes "the music voted best by college students." Previous winners have included 2005's Death Cab for Cutie,

Motion City Soundtrack Motion City Soundtrack is an American Rock music, rock band formed in Minneapolis, Minnesota in 1997. The band's line-up consists of vocalist and guitarist Justin Pierre, lead guitarist Joshua Cain, keyboardist Jesse Johnson, bassist Matthew Ta ...

, and The Afters; 2006 winners include Thirty Seconds to Mars,

Plain White T's The Plain White T's are an American pop rock band from Lombard, Illinois, formed in 1997 by high school friends Tom Higgenson, Dave Tirio, and Ken Fletcher, and joined a short time later by Steve Mast. The group had a mostly underground followin ...

, mewithoutYou, The Subways and

Gnarls Barkley Gnarls Barkley is an American soul music, soul duo composed of singer-songwriter CeeLo Green and producer Danger Mouse (musician), Danger Mouse. They released their debut studio album, ''St. Elsewhere (album), St. Elsewhere'', in 2006. It contai ...

. The 2006 ceremony was also notable for the altercation of Elijah Wood and Scott from the music blog

Stereogum ''Stereogum'' is a daily Internet publication that focuses on music news, reviews, interviews, and commentary. The site was created in January 2002 by Scott Lapatine. ''Stereogum'' was one of the first MP3 blogs and has received several awar ...

with

Jared Leto Jared Joseph Leto ( ; born December 26, 1971) is an American actor and musician. Known for his method acting in Jared Leto filmography, a variety of roles, he has received List of awards and nominations received by Jared Leto, numerous accolade ...

. The 2008 awards had a huge fan voting for the Best Music On Campus award, where The Bride Wore Black won the award and Chasing Arrows came in right behind. Winners at the 2008 Woodie Awards included Paramore and There for Tomorrow. Winners at the 2009 Woodie Awards included

Green Day Green Day is an American Rock music, rock band formed in Rodeo, California, in 1987 by lead vocalist and guitarist Billie Joe Armstrong and bassist and backing vocalist Mike Dirnt, with drummer Tré Cool joining in 1990. In 1994, their majo ...

Kings of Leon Kings of Leon is an American Rock music, rock band formed in Mount Juliet, Tennessee, in 1999. The band includes brothers Caleb, Nathan, and Jared Followill and their cousin Matthew Followill. The band's early music was a blend of Southern roc ...

, Matt & Kim, NeverShoutNever,

Tech N9ne Aaron Dontez Yates (born November 8, 1971), better known by his stage name Tech N9ne (pronounced "tech nine"), is an American rapper and singer. In 1999, he and business partner Travis O'Guin founded the record label Strange Music. He has sold ...

and Hotel of the Laughing Tree. Winners at the 2014 Woodie Awards included

Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...

, Drake,

Ed Sheeran Edward Christopher Sheeran ( ; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire, and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently r ...

, and

Skrillex Sonny John Moore (born January 15, 1988), known professionally as Skrillex, is an American DJ, record producer, musician, singer. Raised in Northeast Los Angeles and Northern California, he began his career in 2004 as the lead vocalist of the ...

Fall Out Boy Fall Out Boy is an American Rock music, rock band formed in Wilmette, Illinois, a suburb of Chicago, in 2001. The band consists of lead vocalist and rhythm guitarist Patrick Stump, bassist Pete Wentz, lead guitarist Joe Trohman, and drummer A ...

became the first inductees at "Hall of Wood" at the 2015 Woodie Awards. They had won the Streaming Woodie award for " Grand Theft Autumn" at the first ceremony in 2004.

Awards for students

The online game '' Darfur is Dying'' was developed as part of an MTVU contest, and other Sudan genocide coverage won MTVU two Emmys, including the 2006 Governors Award. Its ''Half of Us'' initiative won a

Peabody Award The George Foster Peabody Awards (or simply Peabody Awards or the Peabodys) program, named for the American businessman and philanthropist George Foster Peabody, George Peabody, honor what are described as the most powerful, enlightening, and in ...

in 2007 "for its extensive research and dedication to fighting depression and creating quick routes to convenient solutions." MTVU also provided grants for student activists, giving away $1,000 a week to various student groups. MTVU formerly co-sponsored the ecomagination Challenge with GE, which aimed to empower college students to solve environmental problems on campuses. MTVU also sponsored the Film Your Issue competition, a competition designed to encourage college-age filmmakers to make short political pieces, and aired the winners. Other opportunities that MTVU provided for college students include Digital Incubator grants, which awarded students who are pioneering the future of broadband content, and the Student Filmmaker Award, which provided the winner with the chance to receive a development deal with MTVU and collect the award at the MTV Movie Awards. Besides these competitions, MTVU made efforts to use student work through its programming.

Winners

Woodie of the Year * 2004: Modest Mouse - " Float On" * 2005:

My Chemical Romance My Chemical Romance is an American Rock music, rock band from New Jersey. The band's current lineup consists of lead vocalist Gerard Way, lead guitarist Ray Toro, rhythm guitarist Frank Iero, and bassist Mikey Way. They are considered one of ...

* 2006:

Angels & Airwaves Angels & Airwaves (also written as Angels and Airwaves; stylized and abbreviated as ΛVΛ) is an American rock band, comprising lead vocalist/guitarist Tom DeLonge, guitarist David Kennedy, drummer Ilan Rubin, and bassist Matt Rubano. The ban ...

* 2007: Gym Class Heroes * 2008: Paramore * 2009:

* 2010: Not Awarded Woodie of the Year * 2011:

Wiz Khalifa Cameron Jibril Thomaz (born September 8, 1987), better known by his stage name Wiz Khalifa, is an American rapper, singer-songwriter and actor. Raised in Pittsburgh, Pennsylvania, he signed with the local independent label Rostrum Records to re ...

- " Black and Yellow" * 2012:

Mac Miller Malcolm James McCormick (January 19, 1992 – September 7, 2018), known by the stage name Mac Miller, was an American rapper. He began his career in Pittsburgh's local hip hop music, hip hop scene in 2007, at the age of 15. In 2010, he signed ...

* 2013: Machine Gun Kelly * 2014: Drake * 2015: Porter Robinson * 2016: Not Awarded Woodie of the Year * 2017: The Chainsmokers Breaking Woodie * 2004: The Killers - " Somebody Told Me" * 2005:

* 2006:

* 2007: Boys Like Girls * 2008: Afterhour * 2009: Never Shout Never * 2010: Not Awarded Breaking Woodie * 2011: Two Door Cinema Club * 2012: Machine Gun Kelly * 2013: Earl Sweatshirt * 2014: The 1975 Left Field Woodie * 2004: N.E.R.D - " Maybe" * 2005: MewithoutYou * 2006:

* 2007: Madvillain * 2008:

Chromeo Chromeo is a Canadian electro-funk duo from Montreal, formed in 2002 by musicians David "Dave 1" Macklovitch and Patrick "P-Thugg" Gemayel. Their sound draws from soul music, dance music, rock, synth-pop, disco and funk. As of 2024, the band h ...

* 2009:

* 2010: Not Awarded Left Field Woodie * 2011:

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...

Good Woodie * 2004: Sum 41 * 2005: U2 * 2006: Serj Tankian * 2007: Guster * 2008: Jack's Mannequin * 2009: Jamie Tworkowski Road Woodie * 2004: Coheed and Cambria * 2005:

* 2006: Taking Back Sunday Streaming Woodie * 2004:

- " Grand Theft Autumn/Where Is Your Boy" * 2005: The Afters - " Beautiful Love" * 2006 - O.A.R. - "Love and Memories" Welcome Back Woodie * 2004: Incubus Soundtrack of My Life Woodie * 2004: Coheed and Cambria - '' In Keeping Secrets of Silent Earth: 3'' The Jump Woodie * 2004: Taking Back Sunday - "A Decade Under the Influence" The Silent But Deadly Woodie * 2004: Modest Mouse - " Float On" Best Video Woodie * 2005:

Gorillaz Gorillaz are an English virtual band created by musician Damon Albarn and artist Jamie Hewlett in London, England in 1998. The band primarily consists of four fictional members: (vocals, keyboards), Murdoc Niccals (bass guitar), Noodle (gui ...

- " Feel Good Inc." (Best Video Woodie - Animation) * 2005: Death Cab for Cutie - " Title and Registration" (Best Video Woodie - Live Action) * 2006:

- " El Mañana" (Best Video Woodie - Animation) * 2006: Thirty Seconds to Mars - " The Kill" (Best Video Woodie - Live Action) * 2007:

Say Anything Say Anything may refer to: Film and television * '' Say Anything...'', a 1989 American film by Cameron Crowe * "Say Anything" (''BoJack Horseman''), a television episode Music * Say Anything (band), an American rock band ** ''Say Anything'' (al ...

- "Wow, I Can Get Sexual Too" * 2008:

- "It Had to Be You" * 2009: Matt and Kim - "Lessons Learned" * 2010: Not Awarded Best Video Woodie * 2011: Chiddy Bang - " Opposite of Adults" * 2012: Best Coast - "Our Deal" * 2013:

Danny Brown Daniel Dewan Sewell (born March 16, 1981), better known as Danny Brown, is an American rapper, singer and songwriter from Detroit, Michigan. He was described by MTV in 2011 as "one of rap's most unique figures in recent memory". After amassing ...

- "Grown Up" * 2014: Chance the Rapper, Saba & BJ the Chicago Kid - "Everybody's Something" * 2015: Childish Gambino - " Sober" International Woodie * 2005:

Muse In ancient Greek religion and Greek mythology, mythology, the Muses (, ) were the Artistic inspiration, inspirational goddesses of literature, science, and the arts. They were considered the source of the knowledge embodied in the poetry, lyric p ...

* 2006: The Subways Alumni Woodie * 2005:

* 2006: AFI * 2007: Spoon Performing Woodie * 2007:

* 2008:

Atmosphere An atmosphere () is a layer of gases that envelop an astronomical object, held in place by the gravity of the object. A planet retains an atmosphere when the gravity is great and the temperature of the atmosphere is low. A stellar atmosph ...

* 2009:

* 2010: Not Awarded Performing Woodie * 2011: Matt and Kim * 2012:

* 2013: Not Awarded Performing Woodie * 2014:

Best Music On Campus Woodie * 2008: The Bride Wore Black * 2009: Hotel of the Laughing Tree College Radio Woodie * 2009: KUPS ( University of Puget Sound) * 2010: WICB ( Ithaca College) * 2011: WVUM (

University of Miami The University of Miami (UM, UMiami, Miami, U of M, and The U) is a private university, private research university in Coral Gables, Florida, United States. , the university enrolled 19,852 students in two colleges and ten schools across over ...

) * 2012: WASU-FM ( Appalachian State University) * 2013: KSUA ( University of Alaska Fairbanks) * 2014:

WESS Wesley Johnson known by his stage name Wess (August 13, 1945 — September 21, 2009) was an American-born Italian singing, singer and bass guitarist, perhaps mostly known for representing Italy along with Dori Ghezzi at the Eurovision Song Conte ...

( East Stroudsburg University) * 2015: WPTS-FM (

University of Pittsburgh The University of Pittsburgh (Pitt) is a Commonwealth System of Higher Education, state-related research university in Pittsburgh, Pennsylvania, United States. The university is composed of seventeen undergraduate and graduate schools and colle ...

) EDM Effect Woodie * 2012:

Calvin Harris Adam Richard Wiles (born 17 January 1984), known professionally as Calvin Harris (and sometimes under the stage name Love Regenerator), is a Scottish DJ, record producer, singer, and songwriter. His debut studio album, ''I Created Disco'' (2007 ...

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...

- " We Found Love" Fomo Woodie * 2013:

The Weeknd Abel Makkonen Tesfaye (; born February 16, 1990), known professionally as the Weeknd, is a Canadian singer-songwriter, record producer, and actor. He is best known for adding Pop music, pop, electronic music, electronic and hip-hop stylings ...

Tag Team Woodie * 2013: Kimbra, Mark Foster & A-Trak - "

Warrior A warrior is a guardian specializing in combat or warfare, especially within the context of a tribal society, tribal or clan-based warrior culture society that recognizes a separate warrior aristocracy, social class, class, or caste. History ...

Branching Out Woodie * 2013:

Macklemore & Ryan Lewis Macklemore & Ryan Lewis were an American Hip hop music, hip hop duo from Seattle, Seattle, Washington, formed in 2009 by rapper MacklemoreTrust, Gary (2013)Macklemore & Ryan Lewis' 'Can't Hold Us' Makes Hot 100 History, ''Billboard (magazine), B ...

Chevrolet Sonic Collage Artist Woodie * 2013: The Lonely Biscuits Cover Woodie * 2014: Bastille - " We Can't Stop" (

Miley Cyrus Miley Ray Cyrus ( , born Destiny Hope Cyrus, November 23, 1992) is an American singer, songwriter, actress and director. Regarded as a contemporary pop icon, Cyrus has been recognized for her evolving artistry and image reinventions. She is ...

) * 2015:

Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Known for her autobiographical songwriting, artistic versatility, and Cultural impact of Taylor Swift, cultural impact, Swift is one of the Best selling artists, w ...

- " Riptide" ( Vance Joy) * 2016: Not Awarded Cover Woodie * 2017:

- "

Touch The somatosensory system, or somatic sensory system is a subset of the sensory nervous system. The main functions of the somatosensory system are the perception of external stimuli, the perception of internal stimuli, and the regulation of bo ...

" ( Little Mix) Did it My Way Woodie * 2014:

Best Collaboration Woodie * 2014: ASAP Rocky,

& Birdy Nam Nam - " Wild for the Night" Woodie to Watch * 2015: Years & Years * 2016: Not Awarded Woodie to Watch * 2017: Khalid Co-Sign Woodie * 2015: Hoodie Allen &

- " All About It" Next Level Performance Woodie * 2015: Childish Gambino Social Climber Woodie * 2015: Jack & Jack Woodie Songwriter of the Year * 2017: PartyNextDoor

References

External links

* {{EmmyAward GovernorsAward MTV channels Music video networks in the United States Television channels and stations established in 2008 English-language television stations in the United States Companies based in New York City