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KIHM (920 AM) is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
broadcasting a
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religious radio Religious broadcasting, sometimes referred to as faith-based broadcasts, is the dissemination of television and/or radio content that intentionally has religious ideas, religious experience, or religious practice as its core focus. In some coun ...
format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informati ...
. Licensed to
Reno, Nevada Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada-California border, about north from Lake Tahoe, known as "The Biggest Little City in the World". Known for its casino and tourism industry, Reno is the c ...
, United States, it serves the Reno area. The station is owned by
Relevant Radio Relevant Radio (corporate name Relevant Radio, Inc.) is a radio network in the United States, mainly broadcasting talk radio and religious programming involving the Catholic Church. It is the largest Catholic radio network by owned station base. R ...
.


History


KOLO

On September 25, 1944, the Reno Broadcasting Company filed an application with the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisd ...
for a new radio station to broadcast on 920 kHz in Reno with 1,000 watts. The FCC approved its application, and that of Sierra Broadcasting Company for 1340 kHz, on March 7, 1946. Taking an affiliation with CBS and the call letters KOLO, the station signed on the air August 10, 1946 as the third in town. The same interests involved in starting KOLO, Hi Wells and David McKay, would also build
Las Vegas Las Vegas (; Spanish language, Spanish for "The Meadows"), often known simply as Vegas, is the List of United States cities by population, 25th-most populous city in the United States, the most populous city in the U.S. state, state of Neva ...
station KORK in 1950. In 1955, Wells and McKay sold their Nevada broadcasting holdings to
Donald W. Reynolds Donald Worthington Reynolds (September 23, 1906 – April 2, 1993) was an American businessman and philanthropist. During his lifetime, he was known for his involvement in the Donrey Media Group. Biography Reynolds was the son of Gaines W. Rey ...
, who owned the ''
Las Vegas Review-Journal The ''Las Vegas Review-Journal'' is a daily subscription newspaper published in Las Vegas, Nevada, since 1909. It is the largest circulating daily newspaper in Nevada and one of two daily newspapers in the Las Vegas area. The ''Review-Journal'' ...
'' and television stations in Las Vegas ( KLRJ-TV, renamed KORK-TV) and Reno (KZTV channel 8, which became KOLO-TV in 1956). The next year, KOLO radio moved from its original location on Sierra Street to the
El Cortez Hotel EL, El or el may refer to: Religion * El (deity), a Semitic word for "God" People * EL (rapper) (born 1983), stage name of Elorm Adablah, a Ghanaian rapper and sound engineer * El DeBarge, music artist * El Franco Lee (1949–2016), American ...
. In 1963, after a three-year wait, the FCC authorized KOLO to increase its daytime power to 5,000 watts. After KOLO television was forced to rebuild after a 1977 fire, a new building next to it was constructed in 1981 to provide space for KOLO radio and Donrey's outdoor advertising business. At the time, the station aired an
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...
format, switching to country music in April 1983.


KQLO

In 1987, Donrey sold KOLO radio after 32 consecutive years of ownership to Constant Communications of Nevada, owners of KWNZ (97.3 FM). The call letters were changed to KQLO later that year, though the station initially retained its country music format. The next year, Constant switched KQLO to news/talk. In 1989, Constant sold its radio stations to a subsidiary of Pacific Telecom of Vancouver, Washington. Citing low ratings, Pacific wasted little time making its own format shift, flipping the station to oldies in January 1990. The station used the Kool Gold syndicated format; when this was discontinued by the Satellite Music Network on December 31, 1994, KQLO switched to simulcasting KWNZ. The end of Kool Gold heralded the sale of the station. In 1995, KQLO was acquired by Universal Broadcasting for $325,000 and began broadcasting Spanish-language programming as "Radio Universal".


Catholic radio

In 1999, Universal sold KQLO to Thomas Aquinas School of Tahoe City, California. In 1997, after Doug Sherman drove from Reno to Vermont without hearing a single Catholic radio station, the school had bought
1590 AM The following radio stations broadcast on AM frequency 1590 kHz: 1590 AM is a Regional broadcast frequency. Argentina * LRI434 in Dolores, Buenos Aires. * Serodino in Serodino, Santa Fe. * Stentor in Buenos Aires. Colombia * HJIP at Envig ...
and relaunched it as Catholic radio outlet KIHM, which then switched frequencies with KQLO to put KQLO on 1590 and KIHM on the stronger 920 signal. Universal leased the 1590 frequency from Aquinas with the option to buy. It was the first station in the Immaculate Heart Media network, which by the time of its 2017 merger with Relevant Radio had grown to 23 stations in the western United States.


References


External links

{{Relevant Radio IHM IHM Catholic radio stations Radio stations established in 1946 Relevant Radio stations 1946 establishments in Nevada