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General Motors Company (GM) is an American multinational automotive manufacturing company headquartered in
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
, Michigan, United States. The company is most known for owning and manufacturing four automobile brands:
Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
,
Buick Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...
, GMC, and
Cadillac Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...
, each a separate division of GM. By total sales, it has continuously been the largest automaker in the United States, and was the largest in the world for 77 years before losing the top spot to
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
in 2008. General Motors operates
manufacturing plants A factory, manufacturing plant or production plant is an industrial facility, often a complex consisting of several buildings filled with machinery, where workers manufacture items or operate machines which process each item into another. Th ...
in eight countries. In addition to its four core brands, GM also holds interests in Chinese brands
Baojun Baojun () is a Chinese automobile marque owned by a joint venture of General Motors (GM) and SAIC Motor, SAIC-GM-Wuling Automobile. The brand was created as a more affordable alternative to existing GM brands such as Chevrolet and Buick for the Ch ...
and
Wuling Wuling may refer to: People * Xu Wuling (许武岭, born 14 September 1971), professional rower * Yu Wuling (于武陵, born 810), poet * Zhang Wuling (张武龄, 1889-1938), educator * King Wuling of Zhao (趙武靈王, 340-295 BCE), ruler of ...
via
SAIC-GM-Wuling Automobile SAIC-GM-Wuling Automobile Co., Ltd. ( zh, 上汽通用五菱汽车股份有限公司, abbreviated as SGMW) is a joint venture between SAIC Motor, General Motors, and Guangxi Auto (previously Wuling Group). Based in Liuzhou, Guangxi in southw ...
. GM further owns a namesake defense vehicles division which produces military vehicles for the United States government and military, the vehicle safety, security, and information services provider
OnStar OnStar Corporation is a subsidiary of General Motors that provides subscription-based telecommunication, communications, in-vehicle security, emergency services, turn-by-turn navigation, and remote diagnostics systems throughout the United States, ...
, the auto parts company
ACDelco ACDelco is an American automotive parts brand owned by General Motors, which also offers aftermarket parts for non-GM vehicles. Over its long history it has been known by various names such as United Motors Corporation, United Motors Service, an ...
, and a namesake financial lending service. The company originated as a
holding company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...
for Buick established on September 16, 1908, by
William C. Durant William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry, founder of General Motors and co-founder of Chevrolet. He created a system in which a company held multiple brands – ...
, the largest seller of
horse-drawn vehicle A horse-drawn vehicle is a piece of equipment pulled by one or more horses. These vehicles typically have two or four wheels and were used to carry passengers or a load. They were once common worldwide, but they have mostly been replaced by auto ...
s at the time. The first half of the 20th century saw the company grow into an automotive behemoth through acquisitions; going into the second half, the company pursued innovation and new offerings to consumers as well as collaborations with
NASA The National Aeronautics and Space Administration (NASA ) is an independent agencies of the United States government, independent agency of the federal government of the United States, US federal government responsible for the United States ...
to develop
electric vehicle An electric vehicle (EV) is a motor vehicle whose propulsion is powered fully or mostly by electricity. EVs encompass a wide range of transportation modes, including road vehicle, road and rail vehicles, electric boats and Submersible, submer ...
s. The current entity was established in 2009 after the
General Motors Chapter 11 reorganization The 2009 General Motors Chapter 11 sale of the assets of automobile manufacturer General Motors and some of its subsidiaries was implemented through Chapter 11, Title 11, United States Code in the United States bankruptcy court for the Southern ...
. , General Motors ranks 25th by total revenue out of all American companies on the ''Fortune'' 500 and 50th on the ''Fortune'' Global 500. In 2023, the company was ranked 70th in the ''Forbes'' Global 2000. In 2021, GM announced its intent to end production of vehicles using
internal combustion engine An internal combustion engine (ICE or IC engine) is a heat engine in which the combustion of a fuel occurs with an oxidizer (usually air) in a combustion chamber that is an integral part of the working fluid flow circuit. In an internal comb ...
s by 2035, as part of its plan to achieve
carbon neutrality Global net-zero emissions is reached when greenhouse gas emissions and removals due to human activities are in balance. It is often called simply net zero. ''Emissions'' can refer to all greenhouse gases or only carbon dioxide (). Reaching net ze ...
by 2040.


History


Founding and consolidation

By 1900,
William C. Durant William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry, founder of General Motors and co-founder of Chevrolet. He created a system in which a company held multiple brands – ...
's
Durant-Dort Carriage Company Durant-Dort Carriage Company was a manufacturer of horse-drawn vehicles in Flint, Michigan. Founded in 1886, by 1900 it was the largest carriage manufacturer in the country. This very successful business made the partners rich men and it became t ...
of
Flint, Michigan Flint is the largest city in Genesee County, Michigan, United States, and its county seat. Located along the Flint River (Michigan), Flint River northwest of Detroit, it is a principal city within the Central Michigan, Mid Michigan region. Flin ...
, had become the largest manufacturer of
horse-drawn vehicle A horse-drawn vehicle is a piece of equipment pulled by one or more horses. These vehicles typically have two or four wheels and were used to carry passengers or a load. They were once common worldwide, but they have mostly been replaced by auto ...
s in the United States. Durant was averse to automobiles, but fellow Flint businessman James H. Whiting, owner of
Flint Wagon Works Flint Wagon Works of Flint, Michigan, manufactured wagons from the early 1880s. One of the world's most successful horse-drawn vehicle makers they formed with their Flint neighbours a core of the American automobile industry. In 1905 Flint was p ...
, sold him the
Buick Motor Company Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobile brands and was the company that established General Motors ...
in 1904. Durant formed the General Motors Company in 1908 as a
holding company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...
, borrowing a naming convention from
General Electric General Electric Company (GE) was an American Multinational corporation, multinational Conglomerate (company), conglomerate founded in 1892, incorporated in the New York (state), state of New York and headquartered in Boston. Over the year ...
. GM's first acquisition was Buick, which Durant already owned, then
Olds Motor Works Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
on November 12, 1908. Under Durant, GM went on to acquire
Cadillac Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...
, Elmore, Welch,
Cartercar Cartercar was an American automotive manufacturing company established in 1905 in Jackson, Michigan, and founded by Byron J. Carter. After several relocations in other cities, Cartercar was acquired by General Motors in 1909. History Beginni ...
,
Oakland Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, with a population of 440,646 in 2020. A major West Coast port, Oakland is ...
(the predecessor of
Pontiac Pontiac most often refers to: * Pontiac (Odawa leader) ( – 1769), Native American war chief *Pontiac (automobile), a former General Motors brand Pontiac may also refer to: Places and jurisdictions Canada * Pontiac, Quebec, a municipality ** Apo ...
), the
Rapid Motor Vehicle Company The Rapid Motor Vehicle Company was founded in 1902 in Pontiac, Michigan — by Grabowsky brothers, namely Max (1874–1946) and Morris (1870–1935) — whose earlier venture, Grabowsky Motor Vehicles Company had been founded in ...
of
Pontiac, Michigan Pontiac ( ') is a city in and the county seat of Oakland County, Michigan, Oakland County in the U.S. state of Michigan. Located roughly northwest of downtown Detroit, Pontiac is part of the Metro Detroit, Detroit metropolitan area, and is vari ...
, and the Reliance Motor Car Company of
Detroit, Michigan Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
(predecessor of GMC) in 1909. Durant, with the board's approval, also tried acquiring
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. T ...
in 1909, for $8 million, but the banks refused to lend him the initial $2 million down payment. Durant over-
leveraged In finance, leverage, also known as gearing, is any technique involving borrowing funds to buy an investment. Financial leverage is named after a lever in physics, which amplifies a small input force into a greater output force. Financial leverag ...
GM in making acquisitions, and was removed by the board of directors in 1910 at the order of the bankers who backed the loans to keep GM in business. The action of the bankers was partially influenced by the
Panic of 1910–1911 Panic is a sudden sensation of fear, which is so strong as to dominate or prevent reason and logical thinking, replacing it with overwhelming feelings of anxiety, uncertainty and frantic agitation consistent with a fight-or-flight reaction ...
that followed the earlier enforcement of the
Sherman Antitrust Act of 1890 The Sherman Antitrust Act of 1890 (, ) is a United States antitrust law which prescribes the rule of free competition among those engaged in commerce and consequently prohibits unfair monopolies. It was passed by Congress and is named for S ...
. In 1911,
Charles F. Kettering Charles Franklin Kettering (August 29, 1876 – November 25, 1958) sometimes known as Charles Fredrick Kettering was an American inventor, engineer, businessman, and the holder of 186 patents. For the list of patents issued to Kettering, see, Le ...
of
Dayton Engineering Laboratories Company Dayton () is a city in Montgomery County, Ohio, United States, and its county seat. It is the sixth-most populous city in Ohio, with a population of 137,644 at the 2020 census. The Dayton metropolitan area had 814,049 residents and is the sta ...
(DELCO) and Henry M. Leland invented and patented the first electric starter in America. In November 1911, Durant co-founded
Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
with race car driver
Louis Chevrolet Louis-Joseph Chevrolet (December 25, 1878 – June 6, 1941) was an American racing driver, mechanic and entrepreneur who co-founded the Chevrolet, Chevrolet Motor Car Company in 1911. Early life Louis-Joseph Chevrolet was born on December 2 ...
, who left the company in 1915 after a disagreement with Durant. GM was reincorporated in
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
in 1916 as General Motors Corporation and became a
public company A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) co ...
via an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...
. By 1917,
Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
had become successful enough that Durant, with the backing of
Samuel McLaughlin Colonel Robert Samuel McLaughlin, (September 8, 1871 – January 6, 1972) was a Canadian businessman and philanthropist. He started the McLaughlin Motor Car Company in 1907, one of the first major automobile manufacturers in Canada, which e ...
and
Pierre S. du Pont Pierre Samuel du Pont (; January 15, 1870 – April 4, 1954) was an American entrepreneur, businessman, philanthropist and member of the prominent du Pont family. He was president of DuPont from 1915 to 1919, and was on its board of directors un ...
, reacquired a controlling interest in GM. The same year, GM acquired
Samson Tractor Samson Tractor was an American brand of tractors 1900 to 1923, of trucks from 1920 to 1923, and a General Motors brand from 1917 to 1923. History The Samson Iron Works were founded in Stockton, California and, after becoming known for buildin ...
. Chevrolet Motor Company was consolidated into GM on May 2, 1918, and the same year GM acquired United Motors, a parts supplier founded by Durant and headed by
Alfred P. Sloan Alfred Pritchard Sloan Jr. ( ; May 23, 1875February 17, 1966) was an American business executive in the automotive industry. He was a longtime president, chairman and CEO of General Motors Corporation. First as a senior executive and later as ...
for $45 million, and the
McLaughlin Motor Car Company McLaughlin Motor Car Company Limited was a Canadian manufacturer of automobiles headquartered in Oshawa, Ontario. Founded by Robert McLaughlin, it once was the largest carriage manufacturing factory in the British Empire. Around 1905, Robert's ...
, founded by R. S. McLaughlin, became
General Motors of Canada General Motors of Canada Company (), commonly known as GM Canada, is the Canadian subsidiary of US-based company General Motors. It is headquartered in Oshawa, Ontario, Canada. After the 2008 financial crisis, GM Canada received a combined loan ...
Limited. In 1919, GM acquired Guardian Frigerator Company, part-owned by Durant, which was renamed
Frigidaire Frigidaire Appliance Company is the American consumer and Commercial area, commercial home appliances brand subsidiary of multinational company Electrolux, a Swedish multinational home appliance manufacturer, headquartered in Stockholm. History ...
. Also in 1919, the
General Motors Acceptance Corporation Ally Financial Inc. (known as GMAC until 2010) is an American bank holding company incorporated in Delaware and headquartered at Ally Detroit Center in Detroit, Michigan. The company provides financial services including car finance, online ban ...
(GMAC), which provides financing to automotive customers, was formed. In 1920, du Pont orchestrated the removal of Durant once again and replaced him with Sloan. At a time when GM was competing heavily with
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. T ...
, Sloan established annual model changes, making previous years' models "dated" and created a market for
used car A used car, a pre-owned vehicle, or a secondhand car, is a vehicle that has previously had one or more retailing, retail owners. Used cars are sold through a variety of outlets, including franchise and independent car dealership, car dealers, ...
s. He also implemented the pricing strategy used by car companies today. The pricing strategy had
Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
,
Pontiac Pontiac most often refers to: * Pontiac (Odawa leader) ( – 1769), Native American war chief *Pontiac (automobile), a former General Motors brand Pontiac may also refer to: Places and jurisdictions Canada * Pontiac, Quebec, a municipality ** Apo ...
,
Oldsmobile Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
,
Buick Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...
, and
Cadillac Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...
priced from least expensive to most, respectively. In 1921, Thomas Midgley Jr., an engineer for GM, discovered
tetraethyllead Tetraethyllead (commonly styled tetraethyl lead), abbreviated TEL, is an organolead compound with the formula lead, Pb(ethyl group, C2H5)4. It was widely used as a fuel additive for much of the 20th century, first being mixed with gasoline begi ...
(leaded gasoline) as an antiknock agent, and GM patented the compound because
ethanol Ethanol (also called ethyl alcohol, grain alcohol, drinking alcohol, or simply alcohol) is an organic compound with the chemical formula . It is an Alcohol (chemistry), alcohol, with its formula also written as , or EtOH, where Et is the ps ...
could not be patented. This led to the development of higher compression engines resulting in more power and efficiency. The public later realized that lead contained in the gasoline was harmful to various biological organisms including humans. Evidence shows that corporate executives understood the health implications of tetraethyllead from the beginning. As an engineer for GM, Midgley also developed
chlorofluorocarbon Chlorofluorocarbons (CFCs) and hydrochlorofluorocarbons (HCFCs) are fully or partly Halogenation, halogenated hydrocarbons that contain carbon (C), hydrogen (H), chlorine (Cl), and fluorine (F). They are produced as volatility (chemistry), volat ...
s, which have now been banned due to their contributing to
ozone depletion Ozone depletion consists of two related events observed since the late 1970s: a lowered total amount of ozone in Earth, Earth's upper atmosphere, and a much larger springtime decrease in stratospheric ozone (the ozone layer) around Earth's polar ...
in the upper
atmosphere An atmosphere () is a layer of gases that envelop an astronomical object, held in place by the gravity of the object. A planet retains an atmosphere when the gravity is great and the temperature of the atmosphere is low. A stellar atmosph ...
. Under the encouragement of GM President Alfred P. Sloan Jr., GM acquired
Vauxhall Motors Vauxhall Motors Limited , ;Company No. 00135767. Incorporated 12 May 1914, name changed from Vauxhall Motors Limited to General Motors UK Limited on 16 April 2008, reverted to Vauxhall Motors Limited on 18 September 2017. is a British Automoti ...
for $2.5 million in 1925. The company also acquired an interest in the
Yellow Cab Manufacturing Company The Yellow Cab Manufacturing Company was established in 1920 by John D. Hertz and was associated with the Yellow Cab Company which Hertz also owned. History The Yellow Cab Manufacturing Company was established in 1920 by John D. Hertz and was ...
the same year, and its president,
John D. Hertz John Daniel Hertz Sr. (April 10, 1879October 8, 1961) was an American businessman, thoroughbred racehorse owner and breeder, and philanthropist. Biography Hertz was born Sándor Herz to a Jewish family in Szklabinya, Austria-Hungary (today Skl ...
, joined the board of directors of GM; it acquired the remainder of the company in 1943.


Growth and acquisitions

In 1926, the company introduced the
Pontiac Pontiac most often refers to: * Pontiac (Odawa leader) ( – 1769), Native American war chief *Pontiac (automobile), a former General Motors brand Pontiac may also refer to: Places and jurisdictions Canada * Pontiac, Quebec, a municipality ** Apo ...
brand and established the General Motors Group Insurance Program to provide
life insurance Life insurance (or life assurance, especially in the Commonwealth of Nations) is a contract A contract is an agreement that specifies certain legally enforceable rights and obligations pertaining to two or more parties. A contract typical ...
to its employees. The following year, after the success of the 1927 model of the
Cadillac Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...
LaSalle designed by
Harley Earl Harley Jarvis Earl (November 22, 1893 – April 10, 1969) was an American Automotive design, automotive designer and business executive. He was the initial designated head of design at General Motors, later becoming vice president, the first ...
, Sloan created the "Art and Color Section" of GM and named Earl as its first director. Earl was the first design executive to be appointed to leadership at a major American corporation. Earl created a system of automobile design that is still practiced today. At the age of 24, Bill Mitchell was recruited by Earl to the design team at GM, and he was later appointed as Chief Designer of Cadillac. After Earl retired in December 1958, Mitchell took over automotive design for GM. Also in 1926 the company acquired
Fisher Body Fisher Body was an automobile coachbuilder founded as the Fisher Body Company by Frederic and Charles Fisher in 1908 in Detroit, Michigan when they absorbed a fledgling autobody maker. By 1916 the concern had grown into one of the world's large ...
, its supplier of automobile bodies. GM acquired
Allison Engine Company The Allison Engine Company was an American aircraft engine manufacturer. Shortly after the death of James A. Allison, James Allison in 1929 the company was purchased by the Fisher Body, Fisher brothers. Fisher sold the company to General Motors ...
and began developing a 1,000 horsepower liquid-cooled aircraft engine in 1929. The same year, GM acquired 80% of
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Gr ...
, which at that time had a 37.5%
market share Market share is the percentage of the total revenue or sales in a Market (economics), market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those ...
in Europe, for $26 million. It acquired the remaining 20% in 1931. In the late-1920s, Charles Kettering embarked on a program to develop a lightweight
two-stroke diesel engine A two-stroke diesel engine is a diesel engine that uses compression ignition in a two-stroke combustion cycle. It was invented by Hugo Güldner in 1899.Mau (1984) p.7 In compression ignition, air is first compressed and heated; fuel is then in ...
for possible usage in automobiles. Soon after, GM acquired self-propelled railcar manufacturer Electro-Motive Company and the Winton Engine Co., and in 1941, it expanded EMC's realm to locomotive engine manufacturing and created the
Electro-Motive Division Electro-Motive Diesel (abbreviated EMD) is a brand of diesel-electric locomotives, locomotive products and diesel engines for the rail industry. Formerly a division of General Motors, EMD has been owned by Progress Rail since 2010. Electro-Motiv ...
(EMD). In 1932, GM acquired Packard Electric (not to be confused with the
Packard Packard (formerly the Packard Motor Car Company) was an American luxury automobile company located in Detroit, Michigan. The first Packard automobiles were produced in 1899, and the last Packards were built in South Bend, Indiana, in 1958. One ...
car company, which merged with
Studebaker Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana, with a building at 1600 Broadway, Times Square, Midtown Manhattan, New York City. Founded in 1852 and incorporated in 1868 as the Studebaker Brothers Man ...
years later). The following year, GM acquired a controlling interest in
North American Aviation North American Aviation (NAA) was a major American aerospace manufacturer that designed and built several notable aircraft and spacecraft. Its products included the T-6 Texan trainer, the P-51 Mustang fighter, the B-25 Mitchell bomber, the F- ...
and merged it with the
General Aviation Manufacturing Corporation Atlantic Aircraft Corporation, also known as Fokker-America and Atlantic-Fokker, was a US subsidiary of the Dutch Fokker company, responsible for sales and information about Fokker imports, and eventually constructing various Fokker designs."The ...
. The GM labor force participated in the formation of the
United Auto Workers The United Auto Workers (UAW), fully named International Union, United Automobile, Aerospace and Agricultural Implement Workers of America, is an American labor union that represents workers in the United States (including Puerto Rico) and sou ...
labor union A trade union (British English) or labor union (American English), often simply referred to as a union, is an organization of workers whose purpose is to maintain or improve the conditions of their employment, such as attaining better wages ...
in 1935, and in 1936 the UAW organized the
Flint Sit-Down Strike The 1936–1937 Flint sit-down strike, also known as the General Motors sit-down strike, or the great GM sit-down strike, was a sitdown strike at the General Motors plant in Flint, Michigan, United States. It changed the United Automobile Worke ...
, which initially idled two key plants in Flint, Michigan, and later spread to 6 other plants including those in
Janesville, Wisconsin Janesville is a city in Rock County, Wisconsin, United States, and its county seat. As of the 2020 United States census, 2020 census, the city had a population of 65,615, making it the List of cities in Wisconsin, tenth-most populous city in Wis ...
and
Fort Wayne, Indiana Fort Wayne is a city in Allen County, Indiana, United States, and its county seat. Located in northeastern Indiana, the city is west of the Ohio border and south of the Michigan border. The city's population was 263,886 at the 2020 census ...
. In Flint, police attempted to enter the plant to arrest strikers, leading to violence; in other cities, the plants were shuttered peacefully. The strike was resolved on February 11, 1937, when GM recognized the UAW as the exclusive bargaining representative for its workers and gave workers a 5% raise and permission to speak in the lunchroom. Walter E. Jominy and A.L. Boegehold of GM invented the Jominy end-quench test for
hardenability Jominy test dimensioning Jominy test apparatus Used Jominy test-piece Hardenability is the depth to which a steel is hardened after putting it through a heat treatment process. It should not be confused with hardness, which is a measure of a s ...
of carbon steel in 1937, a breakthrough in
heat treating Heat treating (or heat treatment) is a group of industrial, thermal and metalworking processes used to alter the physical, and sometimes chemical, properties of a material. The most common application is metallurgical. Heat treatments are al ...
still in use today as
ASTM ASTM International, formerly known as American Society for Testing and Materials, is a standards organization that develops and publishes voluntary consensus technical international standards for a wide range of materials, products, systems and s ...
A255. GM established
Detroit Diesel Detroit Diesel Corporation (DDC) is an American diesel engine manufacturer headquartered in Detroit, Michigan. It is a subsidiary of Daimler Truck North America, which is itself a wholly owned subsidiary of the multinational Daimler Truck AG. ...
the next year. In 1939, the company founded Motors Insurance Corporation and entered the
vehicle insurance Vehicle insurance (also known as car insurance, motor insurance, or auto insurance) is insurance for automobile, cars, trucks, motorcycles, and other road vehicles. Its primary use is to provide financial protection against physical damage or bo ...
market. The same year, GM introduced the
Hydramatic Hydramatic (also known as Hydra-Matic) is an automatic transmission developed by General Motors Corporation's Oldsmobile Division, the ''Hydramatic'' was the first mass-produced fully automatic transmission developed for passenger automobile u ...
, the first affordable and successful
automatic transmission An automatic transmission (AT) or automatic gearbox is a multi-speed transmission (mechanics), transmission used in motor vehicles that does not require any input from the driver to change forward gears under normal driving conditions. The 1904 ...
, for the 1940 Oldsmobile. During
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, GM produced vast quantities of armaments, vehicles, and aircraft for the
Allies of World War II The Allies, formally referred to as the United Nations from 1942, were an international Coalition#Military, military coalition formed during World War II (1939–1945) to oppose the Axis powers. Its principal members were the "Four Policeme ...
. In 1940, GM's
William S. Knudsen William Signius Knudsen (born Signius Wilhelm Poul Knudsen; March 25, 1879 – April 27, 1948) was a Danish-born American automotive industry executive and an United States, American general officer, general during World War II. His experience ...
served as head of U.S. wartime production for
President President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...
Franklin Roosevelt Franklin Delano Roosevelt (January 30, 1882April 12, 1945), also known as FDR, was the 32nd president of the United States, serving from 1933 until his death in 1945. He is the longest-serving U.S. president, and the only one to have served ...
, and by 1942, all of GM's production was to support the war. GM's
Vauxhall Motors Vauxhall Motors Limited , ;Company No. 00135767. Incorporated 12 May 1914, name changed from Vauxhall Motors Limited to General Motors UK Limited on 16 April 2008, reverted to Vauxhall Motors Limited on 18 September 2017. is a British Automoti ...
manufactured the
Churchill tank The Tank, Infantry, Mk IV (A22) Churchill was a British infantry tank used in the Second World War, best known for its heavy armour, large longitudinal chassis with all-around tracks with multiple Bogie#Tracked vehicles, bogies, its ability to ...
series for the Allies, instrumental in the
North African campaign The North African campaign of World War II took place in North Africa from 10 June 1940 to 13 May 1943, fought between the Allies and the Axis Powers. It included campaigns in the Libyan and Egyptian deserts (Western Desert campaign, Desert Wa ...
. GM was also a major manufacturer of aircraft, setting up the
Eastern Aircraft Division The Eastern Aircraft Division was formed by the General Motors, General Motors Corporation (GM) for the duration of the Second World War, to manufacture Grumman's Grumman F4F Wildcat, Wildcat and Grumman TBF Avenger, Avenger carrier-based ai ...
with five plants to assemble
Grumman The Grumman Aircraft Engineering Corporation, later Grumman Aerospace Corporation, was a 20th century American producer of military and civilian aircraft. Founded on December 6, 1929, by Leroy Grumman and his business partners, it merged in 19 ...
-designed aircraft for the allied navies. However, its
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Gr ...
division, based in Germany, supplied the
Wehrmacht The ''Wehrmacht'' (, ) were the unified armed forces of Nazi Germany from 1935 to 1945. It consisted of the German Army (1935–1945), ''Heer'' (army), the ''Kriegsmarine'' (navy) and the ''Luftwaffe'' (air force). The designation "''Wehrmac ...
with vehicles. Politically, Sloan, as head of GM at the time, was an ardent opponent of the
New Deal The New Deal was a series of wide-reaching economic, social, and political reforms enacted by President Franklin D. Roosevelt in the United States between 1933 and 1938, in response to the Great Depression in the United States, Great Depressi ...
, which bolstered
labor unions A trade union (British English) or labor union (American English), often simply referred to as a union, is an organization of workers whose purpose is to maintain or improve the conditions of their employment, such as attaining better wages ...
and
public transport Public transport (also known as public transit, mass transit, or simply transit) are forms of transport available to the general public. It typically uses a fixed schedule, route and charges a fixed fare. There is no rigid definition of whic ...
. Sloan admired and supported
Adolf Hitler Adolf Hitler (20 April 1889 – 30 April 1945) was an Austrian-born German politician who was the dictator of Nazi Germany from 1933 until Death of Adolf Hitler, his suicide in 1945. Adolf Hitler's rise to power, He rose to power as the lea ...
. Nazi armaments chief
Albert Speer Berthold Konrad Hermann Albert Speer (; ; 19 March 1905 – 1 September 1981) was a German architect who served as Reich Ministry of Armaments and War Production, Minister of Armaments and War Production in Nazi Germany during most of W ...
allegedly said in 1977 that Hitler "would never have considered invading Poland" without
synthetic fuel Synthetic fuel or synfuel is a liquid fuel, or sometimes Fuel gas, gaseous fuel, obtained from syngas, a mixture of carbon monoxide and hydrogen, in which the syngas was derived from gasification of solid feedstocks such as coal or biomass or by ...
technology provided by General Motors. GM was compensated $32 million by the U.S. government because its German factories were bombed by U.S. forces during the war. Effective January 28, 1953,
Charles Erwin Wilson Charles Erwin Wilson (July 18, 1890 – September 26, 1961) was an American engineer and businessman who served as United States Secretary of Defense from 1953 to 1957 under President Dwight D. Eisenhower. Known as "Engine Charlie", he was pr ...
, then GM president, was named by
Dwight D. Eisenhower Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; October 14, 1890 – March 28, 1969) was the 34th president of the United States, serving from 1953 to 1961. During World War II, he was Supreme Commander of the Allied Expeditionar ...
as
United States Secretary of Defense The United States secretary of defense (acronym: SecDef) is the head of the United States Department of Defense (DoD), the United States federal executive departments, executive department of the United States Armed Forces, U.S. Armed Forces, a ...
. In December 1953, GM acquired
Euclid Trucks The Euclid Trucks was a manufacturer which specialized in heavy equipment for earthworks (engineering), earthmoving, particularly dump trucks, loader (equipment), loaders and wheel tractor-scrapers. Known for its distinctive bright green paint s ...
, a manufacturer of
heavy equipment Heavy equipment, heavy machinery, earthmovers, construction vehicles, or construction equipment, refers to heavy-duty vehicles specially designed to execute construction tasks, most frequently involving earthwork operations or other large con ...
for earthmoving, including
dump truck A dump truck, known also as a dumping truck, dump lorry or dumper lorry or a dumper for short, is used for transporting materials (such as dirt, gravel, or demolition waste) for construction as well as coal. A typical dump truck is equipped ...
s, loaders and
wheel tractor-scraper In civil engineering, a wheel tractor-scraper (also known as a land scraper, land leveler, tournapull or simply called a scraper) is a type of heavy equipment used for earthmoving. It has a pan/hopper for loading and carrying material. The pan ...
s, which later spawned the
Terex Terex Corporation is an American company and worldwide manufacturer of materials processing machinery, waste and recycling equipment, mobile elevating work platforms, and equipment for the electric utility industry. Terex does business in the ...
brand.


Periods of innovation

Alfred P. Sloan Alfred Pritchard Sloan Jr. ( ; May 23, 1875February 17, 1966) was an American business executive in the automotive industry. He was a longtime president, chairman and CEO of General Motors Corporation. First as a senior executive and later as ...
retired as chairman and was succeeded by Albert Bradley in April 1956. In 1962, GM introduced the first ever
turbocharged In an internal combustion engine, a turbocharger (also known as a turbo or a turbosupercharger) is a forced induction device that is powered by the flow of exhaust gases. It uses this energy to compress the intake air, forcing more air into the ...
production car in the world in the
Oldsmobile Cutlass The Oldsmobile Cutlass was a series of automobiles produced by General Motors' Oldsmobile division between 1961 and 1999. At its introduction, the Cutlass was Oldsmobile's entry-level model; it began as a unibody compact car, but saw its greatest ...
Turbo-Jetfire. Two years later, the company introduced its " Mark of Excellence" logo and trademark at the
1964 New York World's Fair The 1964 New York World's Fair (also known as the 1964–1965 New York World's Fair) was an world's fair, international exposition at Flushing Meadows–Corona Park in Queens, New York City, United States. The fair included exhibitions, activ ...
. The company used the mark as their main corporate identifier until 2021. GM released the Electrovan in 1966, the first hydrogen
fuel cell A fuel cell is an electrochemical cell that converts the chemical energy of a fuel (often hydrogen fuel, hydrogen) and an oxidizing agent (often oxygen) into electricity through a pair of redox reactions. Fuel cells are different from most bat ...
car ever produced. Though fuel cells have existed since the early 1800s, General Motors was the first to use a fuel cell, supplied by
Union Carbide Union Carbide Corporation (UCC) is an American chemical company headquartered in Seadrift, Texas. It has been a wholly owned subsidiary of Dow Chemical Company since 2001. Union Carbide produces chemicals and polymers that undergo one or more f ...
, to power the wheels of a vehicle with a budget of "millions of dollars". In the 1960s, GM was an early proponent of
V6 engine A V6 engine is a six- cylinder piston engine where the cylinders and cylinder blocks share a common crankshaft and are arranged in a V configuration. The first V6 engines were designed and produced independently by Marmon Motor Car Company, ...
s, but quickly lost interest as the popularity of
muscle car A muscle car is an American-made two-door sports coupe with a powerful engine, marketed for its performance. In 1949, General Motors introduced its 88 with the company's OHV Rocket V8 engine, which was previously available only in its lux ...
s increased. GM demonstrated
gas turbine A gas turbine or gas turbine engine is a type of Internal combustion engine#Continuous combustion, continuous flow internal combustion engine. The main parts common to all gas turbine engines form the power-producing part (known as the gas gene ...
vehicles powered by
kerosene Kerosene, or paraffin, is a combustibility, combustible hydrocarbon liquid which is derived from petroleum. It is widely used as a fuel in Aviation fuel, aviation as well as households. Its name derives from the Greek (''kērós'') meaning " ...
, an area of interest throughout the industry, but abandoned the alternative engine configuration due to the
1973 oil crisis In October 1973, the Organization of Arab Petroleum Exporting Countries (OAPEC) announced that it was implementing a total oil embargo against countries that had supported Israel at any point during the 1973 Yom Kippur War, which began after Eg ...
. In partnership with
Boeing The Boeing Company, or simply Boeing (), is an American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, and missiles worldwide. The company also provides leasing and product support s ...
, GM's Delco Defense Electronics Division designed the
Lunar Roving Vehicle The Lunar Roving Vehicle (LRV) is a Battery electric vehicle, battery-powered four-wheeled Rover (space exploration), rover used on the Moon in the last three missions of the American Apollo program (Apollo 15, 15, Apollo 16, 16, and Apollo 17 ...
, which traversed the surface of the Moon, in 1971. The following year, GM produced the first rear wheel
anti-lock braking system An anti-lock braking system (ABS) is a Automotive safety, safety anti-Skid (automobile), skid Brake, braking system used on aircraft and on land motor vehicle, vehicles, such as cars, motorcycles, trucks, and buses. ABS operates by preventing t ...
for two models: the Toronado and Eldorado. In 1973, the Oldsmobile Toronado was the first retail car sold with a passenger
airbag An airbag is a vehicle occupant-restraint system using a bag designed to inflate in milliseconds during a collision and then deflate afterwards. It consists of an airbag cushion, a flexible fabric bag, an inflation module, and an impact sensor. ...
. Thomas Murphy became CEO of the company, succeeding Richard C. Gerstenberg in November 1974. GM installed its first
catalytic converter A catalytic converter part is an vehicle emissions control, exhaust emission control device which converts toxic gases and pollutants in exhaust gas from an internal combustion engine into less-toxic pollutants by catalysis, catalyzing a redox ...
s in its 1975 models. From 1978 to 1985, GM pushed the benefits of
diesel engine The diesel engine, named after the German engineer Rudolf Diesel, is an internal combustion engine in which Combustion, ignition of diesel fuel is caused by the elevated temperature of the air in the cylinder due to Mechanics, mechanical Compr ...
s and
cylinder deactivation Variable displacement is an automobile engine technology that allows the engine displacement to change, usually by deactivating cylinders, for improved fuel economy. The technology is primarily used in large multi-cylinder engines. Many automobil ...
technologies. However, it had disastrous results due to poor durability in the
Oldsmobile Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
diesels and drivability issues in the
Cadillac Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...
V8-6-4 variable-cylinder engines. GM sold Frigidaire in 1979. Although Frigidaire had between $450 million and $500 million in annual revenues, it was losing money. Robert Lee of GM invented the
neodymium magnet A nickel-plated neodymium magnet on a bracket from a hard disk drive file:Nd-magnet.jpg">Nickel-plated neodymium magnet cubes Left: high-resolution transmission electron microscopy image of Nd2Fe14B; right: crystal structure with unit cell mar ...
, which was fabricated by rapid solidification, in 1984. This magnet is commonly used in products like a computer hard disk. The same year, GM acquired
Electronic Data Systems Electronic Data Systems (EDS) Corporation was an American multinational corporation, multinational information technology equipment and services company headquartered in Plano, Texas, which was founded in 1962 by Ross Perot. The company was a s ...
for $2.5 billion from
Ross Perot Henry Ross Perot ( ; June 27, 1930 – July 9, 2019) was an American businessman, politician, and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an Independent politician ...
as part of a strategy by CEO Roger Smith to derive at least 10% of its annual worldwide revenue from non-automotive sources. GM also intended to have EDS handle its bookkeeping, help computerize factories, and integrate GM's computer systems. The transaction made Ross Perot the largest shareholder of GM; however, disagreements with Roger Smith led the company to buy all shares held by Ross Perot for $750 million in 1986. In a continuation of its diversification plans, GMAC formed GMAC Mortgage and acquired Colonial Mortgage as well as the servicing arm of Norwest Mortgage in 1985. This acquisition included an $11 billion mortgage portfolio. The same year, GM acquired the
Hughes Aircraft Company The Hughes Aircraft Company was a major American aerospace and defense contractor founded on February 14, 1934 by Howard Hughes in Glendale, California, as a division of the Hughes Tool Company. The company produced the Hughes H-4 Hercules air ...
for $5 billion in cash and stock and merged it into
Delco Electronics Delco Electronics Corporation was the automotive electronics design and manufacturing subsidiary of General Motors based in Kokomo, Indiana, that manufactured ''Delco'' Automobile radios and other electric products found in GM cars. In 1972, Gen ...
. The following year, GM acquired 59.7% of
Lotus Cars Lotus Group (also known as Lotus Cars) is a British multinational automotive manufacturer of luxury sports cars and electric vehicles. Lotus Group is composed of three primary entities. Lotus Cars, a high-performance sports car company, is ba ...
, a British producer of high-performance
sports car A sports car is a type of automobile that is designed with an emphasis on dynamic performance, such as Automobile handling, handling, acceleration, top speed, the thrill of driving, and Auto racing, racing capability. Sports cars originated in ...
s. In 1987, in conjunction with
AeroVironment AeroVironment, Inc. is an American Arms industry, defense contractor headquartered in Arlington, Virginia, that designs and manufactures unmanned aerial vehicles (UAVs). Paul MacCready, Paul B. MacCready Jr., a designer of human-powered aircraft, ...
, GM built the
Sunraycer The Sunraycer was a solar-powered race car designed to compete in the World Solar Challenge, the world's first race featuring solar-powered cars. The Sunraycer was a joint collaboration between General Motors, AeroVironment, and Hughes Aircraft ...
, which won the inaugural
World Solar Challenge The World Solar Challenge (WSC), named the Bridgestone World Solar Challenge since 2013, is an international event for solar powered cars. The course is over 3,022 Kilometers (1,878 miles) through the Australian outback, from Darwin in ...
and was a showcase of advanced technology. Much of the technology from Sunraycer found its way into the Impact prototype electric vehicle (also built by Aerovironment) and was the predecessor to the
General Motors EV1 The General Motors EV1 is a battery electric car produced by the American automaker General Motors from 1996 until its demise in 1999. A subcompact car, the EV1 marked the introduction of mass produced and purpose-built battery electric veh ...
. In 1988, GM acquired a 15% stake in AeroVironment. In 1989, GM acquired half of
Saab Automobile Saab Automobile AB () was a automotive industry, car manufacturer that was founded in Sweden in 1945 when its parent company, Saab AB, began a project to design a small automobile. The first production model, the Saab 92, was launched in 1949. ...
's car operations for $600 million.


Sales of assets

In August 1990,
Robert Stempel Robert Carl Stempel (July 15, 1933 – May 7, 2011) was chairman and CEO of General Motors (GM) from August1990 to November1992. He joined GM in 1958 as a design engineer at Oldsmobile and was key in the development of the front-wheel drive ...
became CEO of the company, succeeding Roger Smith. GM cut output significantly and suffered losses that year due to the
early 1990s recession The early 1990s recession describes the period of economic downturn affecting much of the Western world in the early 1990s. The impacts of the recession contributed in part to the 1992 U.S. presidential election victory of Bill Clinton over incum ...
. In 1990, GM debuted the
General Motors EV1 The General Motors EV1 is a battery electric car produced by the American automaker General Motors from 1996 until its demise in 1999. A subcompact car, the EV1 marked the introduction of mass produced and purpose-built battery electric veh ...
(Impact) concept, a
battery electric vehicle A battery electric vehicle (BEV), pure electric vehicle, only-electric vehicle, fully electric vehicle or all-electric vehicle is a type of electric vehicle (EV) that uses electrical energy exclusively from an electric vehicle battery, on-boa ...
, at the
LA Auto Show The Los Angeles Auto Show, also known as the LA Auto Show, is an auto show held annually at the Los Angeles Convention Center in Los Angeles, California, United States. It is open to the public for ten days, filling of exhibit space. Since 2006 ...
. It was the first car with zero emissions marketed in the US in over three decades. The Impact was produced as the
EV1 The General Motors EV1 is a battery electric vehicle, battery electric car produced by the American automaker General Motors from 1996 until #Demise, its demise in 1999. A subcompact car, the EV1 marked the introduction of mass production, ma ...
for the 1996 model year and was available only via lease from certain dealers in California and Arizona. In 1999–2002, GM ceased production of the vehicles and started to not renew the leases, disappointing many people, allegedly because the program would not be profitable and would cannibalize its existing business. All of the EV1s were eventually returned to General Motors, and except for around 40 which were donated to museums with their electric powertrains deactivated, all were destroyed. The documentary film ''
Who Killed the Electric Car? ''Who Killed the Electric Car?'' is a 2006 American documentary film directed by Chris Paine that explores the creation, limited commercialization and subsequent destruction of the battery electric vehicle in the United States, specifically the ...
'' covered the EV1 story. In November 1992, John F. Smith Jr. became CEO of the company. In 1993, GM sold
Lotus Cars Lotus Group (also known as Lotus Cars) is a British multinational automotive manufacturer of luxury sports cars and electric vehicles. Lotus Group is composed of three primary entities. Lotus Cars, a high-performance sports car company, is ba ...
to
Bugatti Automobiles Ettore Bugatti was a German then French automotive industry, manufacturer of high performance vehicle, high-performance automobiles. The company was founded in 1909 in the then-German Empire, German city of Molsheim, Alsace, by the ...
. In 1996, in a return to its automotive basics, GM completed the
corporate spin-off A corporate spin-off, also known as a spin-out, starburst or hive-off, is a type of corporate action where a company "splits off" a section as a separate business or creates a second incarnation, even if the first is still active. It is distinct ...
of
Electronic Data Systems Electronic Data Systems (EDS) Corporation was an American multinational corporation, multinational information technology equipment and services company headquartered in Plano, Texas, which was founded in 1962 by Ross Perot. The company was a s ...
. In 1997, GM sold the military businesses of
Hughes Aircraft Company The Hughes Aircraft Company was a major American aerospace and defense contractor founded on February 14, 1934 by Howard Hughes in Glendale, California, as a division of the Hughes Tool Company. The company produced the Hughes H-4 Hercules air ...
to
Raytheon Company Raytheon is a business unit of RTX Corporation and is a major List of United States defense contractors, U.S. defense contractor and industrial corporation with manufacturing concentrations in weapons and military and commercial electronics. Fou ...
for $9.5 billion in stock and the assumption of debt. In February 2000,
Rick Wagoner George Richard "Rick" Wagoner Jr. (born February 9, 1953) is an American businessman and former chair and chief executive officer of General Motors. Wagoner resigned as chairman and CEO at General Motors on March 29, 2009, at the request of the ...
was named CEO, succeeding Smith. The next month, GM gave 5.1% of its common stock, worth $2.4 billion, to acquire a 20% share of
Fiat Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...
. In December 2000, GM announced that it would begin phasing out
Oldsmobile Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
. The brand was eventually discontinued in 2004, seven years after it had become the first American car brand to turn 100. In May 2004, GM delivered the first full-sized
pickup truck A pickup truck or pickup is a Truck_classification#Table_of_US_GVWR_classifications, light or medium duty truck that has an enclosed cabin (truck), cabin, and a back end made up of a cargo bed that is enclosed by three low walls with no roof (th ...
hybrid vehicle A hybrid vehicle is one that uses two or more distinct types of power, such as submarines that use diesel when surfaced and batteries when submerged. Other means to store energy include pressurized fluid in hydraulic hybrids. Hybrid powertrai ...
s, the 1/2-ton
Chevrolet Silverado The Chevrolet Silverado is a range of trucks manufactured by General Motors under the Chevrolet brand. Introduced for the 1999 model year, the Silverado is the successor to the long-running Chevrolet C/K model line. Taking its name from the to ...
/
GMC Sierra The Chevrolet Silverado is a range of trucks manufactured by General Motors under the Chevrolet brand. Introduced for the 1999 model year, the Silverado is the successor to the long-running Chevrolet C/K model line. Taking its name from the t ...
trucks. These
mild hybrid Mild hybrids (MHEV) (also known as smart hybrids, power-assist hybrids, battery-assisted hybrid vehicles or BAHVs) are generally cars with an internal combustion engine (ICE) equipped with a minimally extended battery and an auxiliary electric co ...
s did not use electrical energy for propulsion, like GM's later designs. Later, the company debuted another hybrid technology, co-developed with
DaimlerChrysler Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a German multinational automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacturers. Daimler-B ...
and
BMW Bayerische Motoren Werke AG, trading as BMW Group (commonly abbreviated to BMW (), sometimes anglicised as Bavarian Motor Works), is a German multinational manufacturer of vehicles and motorcycles headquartered in Munich, Bavaria, Germany. Th ...
, in diesel-electric hybrid powertrain manufactured by
Allison Transmission Allison Transmission Holdings Inc. is an American manufacturer of commercial duty automatic transmissions and hybrid propulsion systems. Allison products are specified by over 250 vehicle manufacturers and are used in many market sectors, includi ...
for transit buses. Continuing to target the diesel-hybrid market, the
Opel Astra The Opel Astra is a compact car/ small family car ( C-segment) developed and produced by the German automaker Opel since 1991, currently at its sixth generation. It was first launched in September 1991 as a direct replacement to the Opel Kade ...
diesel engine The diesel engine, named after the German engineer Rudolf Diesel, is an internal combustion engine in which Combustion, ignition of diesel fuel is caused by the elevated temperature of the air in the cylinder due to Mechanics, mechanical Compr ...
hybrid Hybrid may refer to: Science * Hybrid (biology), an offspring resulting from cross-breeding ** Hybrid grape, grape varieties produced by cross-breeding two ''Vitis'' species ** Hybridity, the property of a hybrid plant which is a union of two diff ...
concept vehicle A concept car (also known as a concept vehicle or show vehicle) is a car made to showcase new styling or new technology. Concept cars are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or may not ...
was rolled out in January 2005. Later that year, GM sold its
Electro-Motive Diesel Electro-Motive Diesel (abbreviated EMD) is a brand of diesel-electric locomotives, locomotive products and diesel engines for the rail industry. Formerly a division of General Motors, EMD has been owned by Progress Rail since 2010. Electro-Motive ...
locomotive division to
private equity firm A private equity firm or private equity company (often described as a financial sponsor) is an investment management company that provides financial backing and makes investments in the private equity of a Startup company, startup or of an existin ...
s
Berkshire Partners Berkshire Partners LLC is an American private equity firm based in Boston. It has invested in over 100 middle market companies since 1986 through nine investment funds with aggregate capital commitments of more than $16 billion. Berkshire has de ...
and Greenbriar Equity Group. GM paid $2 billion to sever its ties with
Fiat Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...
in 2005, severing ties with the company due to an increasingly contentious dispute. GM began adding its " Mark of Excellence" emblem on all new vehicles produced and sold in North America in mid-2005. However, after the reorganization in 2009, the company no longer added the logo, saying that emphasis on its four core divisions would downplay the GM logo. In 2005, Edward T. Welburn was promoted to the newly created position of vice president, GM Global Design, making him the first African American to lead a global automotive design organization and the highest-ranking African American in the US motor industry at that time. On July 1, 2016, he retired from General Motors after 44 years. He was replaced by
Michael Simcoe Michael "Mike" Simcoe (born 1959–1960) is an automobile designer from Melbourne, Australia. He most recently served as General Motors' Vice President of Global Design. Simcoe received an Associate Diploma of Art Industrial Design from the ...
. In 2006, GM introduced a bright yellow fuel cap on its vehicles to remind drivers that cars can operate using E85
ethanol fuel Ethanol fuel is fuel containing ethyl alcohol, the same type of alcohol as found in alcoholic beverages. It is most often used as a motor fuel, mainly as a biofuel additive for gasoline. Several common ethanol fuel mixtures are in use aro ...
. They also introduced another hybrid vehicle that year, the Saturn Vue Green Line. In 2008, General Motors committed to engineering half of its manufacturing plants to be landfill-free by recycling or reusing waste in the manufacturing process. Continuing their environmental-conscious development, GM started to offer the 2-mode hybrid system in the
Chevrolet Tahoe The Chevrolet Tahoe (), and its Rebadging, badge-engineered GMC Yukon counterpart, are full-size SUVs and other trucks from General Motors, offered since 1994 and 1991, respectively. Since 1982, Chevrolet and GMC (General Motors division), GMC ...
,
GMC Yukon GMC may refer to: Government India * Gandhinagar Municipal Corporation, in Gujarat * Gobichettipalayam Municipal Corporation, in Tamil Nadu * Guntur Municipal Corporation, in Andhra Pradesh * Guwahati Municipal Corporation, in Assam * Gwalior ...
,
Cadillac Escalade The Cadillac Escalade is a full-size luxury SUV manufactured by General Motors and marketed by their luxury division Cadillac. It was the luxury brand's first major entry into the SUV market. The Escalade was introduced for the 1999 model year ...
, and
pickup truck A pickup truck or pickup is a Truck_classification#Table_of_US_GVWR_classifications, light or medium duty truck that has an enclosed cabin (truck), cabin, and a back end made up of a cargo bed that is enclosed by three low walls with no roof (th ...
s. In late 2008, the world's largest rooftop solar power installation was installed at GM's manufacturing plant in
Zaragoza Zaragoza (), traditionally known in English as Saragossa ( ), is the capital city of the province of Zaragoza and of the autonomous communities of Spain, autonomous community of Aragon, Spain. It lies by the Ebro river and its tributaries, the ...
. The Zaragoza solar installation has about of roof at the plant and contains about 85,000 solar panels. The installation was created, owned, and operated by Veolia Environment and Clairvoyant Energy, which leases the rooftop area from GM.


Chapter 11 bankruptcy and bailout

In March 2009, after the company had received $17.4 billion in bailouts but was not effective in a turnaround, President Barack Obama forced the resignation of CEO
Rick Wagoner George Richard "Rick" Wagoner Jr. (born February 9, 1953) is an American businessman and former chair and chief executive officer of General Motors. Wagoner resigned as chairman and CEO at General Motors on March 29, 2009, at the request of the ...
. General Motors filed for a government-backed Chapter 11, Title 11, United States Code, Chapter 11 reorganization on June 8, 2009. On July 10, 2009, the original General Motors sold assets and some subsidiaries to an entirely new company, including the trademark "General Motors". Liabilities were left with the original GM, renamed Motors Liquidation Company, freeing the companies of many liabilities and resulting in a new GM. Through the Troubled Asset Relief Program, the United States Department of the Treasury invested $49.5 billion in General Motors and recovered $39 billion when it sold its shares on December 9, 2013, resulting in a loss of $10.3 billion. The Treasury invested an additional $17.2 billion into GM's former financing company, GMAC (now Ally Financial). The shares in Ally were sold on December 18, 2014, for $19.6 billion netting the government $2.4 billion in profit, including dividends. A study by the Center for Automotive Research found that the GM bailout saved 1.2 million jobs and preserved $34.9 billion in tax revenue. General Motors Canada was not part of the General Motors Chapter 11 bankruptcy.


Post-reorganization

In June 2009, at the request of Steven Rattner, lead adviser to President Barack Obama on the Presidential Task Force on the Auto Industry, Edward Whitacre Jr., who had led a restructuring of AT&T, was appointed as chairman of General Motors. Whitacre was tasked with overseeing GM's emergence from bankruptcy and downsizing its sizable number of brand marques, many of which had produced chronic losses even before the recession began. In July 2009, after 40 days of bankruptcy protection, the company emerged from the government-backed
General Motors Chapter 11 reorganization The 2009 General Motors Chapter 11 sale of the assets of automobile manufacturer General Motors and some of its subsidiaries was implemented through Chapter 11, Title 11, United States Code in the United States bankruptcy court for the Southern ...
. As mandated by its bailout agreement, GM began the process of shedding its poorest-performing brands in June 2009: Hummer, Saab, Saturn, and Pontiac. An October 2009 agreement to sell the Hummer brand to People's Republic of China, China-based Sichuan Tengzhong Heavy Industrial Machinery Company Ltd. and a group of private investors fell through three months later, resulting in GM seeking a new suitor. American company Raser Technologies, along with several others, expressed interest in buying the company, but none of the proposed acquisitions came to fruition, and in April 2010 GM said it was officially shutting down the Hummer brand. Similarly, GM's efforts to sell its Saturn division yielded an early suitor. In June 2009, GM announced that the Saturn Corporation, Saturn brand would be sold to the Penske Automotive Group. The deal fell through, however, and GM declared the brand defunct in October 2010. While GM agreed to shed its underperforming Pontiac brand as part of its bailout agreement, the company explicitly opted not to sell it to another company. The last Pontiac was built in January 2010. GM was more successful in its attempts to sell
Saab Automobile Saab Automobile AB () was a automotive industry, car manufacturer that was founded in Sweden in 1945 when its parent company, Saab AB, began a project to design a small automobile. The first production model, the Saab 92, was launched in 1949. ...
: the company closed a sale to Dutch automaker Spyker Cars in February 2010. Saab continued to perform poorly under Spyker's management, however, and in 2012 the Saab division declared Saab Automobile bankruptcy, bankruptcy. In 2009, GM faced significant challenges in its Asian operations, particularly in Korea with GM-Daewoo Automotive Technology Company (GMDAT). At the time, GM would manufacture low-cost small cars in Korea and export them to developing markets, including China. GMDAT suffered from cash flow issues exacerbated by a $1.5 billion loss in foreign exchange in the first quarter of 2009. GM's precarious financial situation, exacerbated by impending bankruptcy, and the reluctance of the US government rescuers to address overseas issues, left few options. Facing a frozen credit market and the Korean Development Bank's refusal to extend loans beyond the existing $2 billion owed by GMDAT, GM had no alternative but to seek capital from China. By mid-November 2009, GM suddenly had $491 million available for GMDAT's turnaround, though the source of the funds was initially unclear. It was later revealed that GM had sold a 1% stake in Shanghai GM to SAIC Motor, effectively giving SAIC Motor controlling interest in the venture. Additionally, GM transformed its struggling GM India division into a joint venture, with SAIC Motor acquiring a 50% stake in exchange for a $350 million investment. GM executives stated that SAIC Motor's involvement facilitated access to Chinese banking sector funding, which would have been challenging to secure independently. In its 2010 SEC filing, GM clarified that SAIC had helped secure a $400 million commercial bank loan, using its stake in Shanghai-GM as collateral. In December 2009, the "new" GM's board of directors asked CEO Fritz Henderson to resign, and its chairman, Ed Whitacre, was named interim CEO. GM opted to appoint Whitacre as its permanent CEO the following month, though Whitacre ultimately stepped down as CEO in September 2010, relinquishing the position to fellow GM board member Daniel Akerson but agreeing to continue on as GM chairman until the end of the year. Akerson replaced him as chairman, while continuing as CEO, in January 2011. In 2010, GM introduced the Chevrolet Volt as an extended-range electric vehicle (EREV), an electric vehicle with backup generators powered by gasoline, a type of plug-in hybrid electric vehicle. GM delivered the first Volt in December 2010. GM built a prototype two-seat electric vehicle with Segway Inc. An early prototype of the Personal Urban Mobility and Accessibility vehicledubbed Personal Urban Mobility and Accessibility, Project P.U.M.A.was presented in New York at the 2009 New York International Auto Show. On January 15, 2014, Mary Barra was named chief executive officer, succeeding Daniel Akerson. Barra also joined the GM board. Only three weeks later, the company announced its 2014 General Motors recall, which was due to faulty ignition switches, and was linked to at least 124 deaths. The resulting settlements with family members of those killed were estimated to cost the company $1.5 billion. Under Barra, GM began a multi-year abandonment of many markets, choosing to focus on higher-profit markets like North America and China. On January 4, 2016, in its first investment in a ridesharing company, GM invested $500 million in Lyft. The company does not directly supply Lyft drivers with vehicles, however – and has no plans to do so in the future – and Lyft ultimately partnered with Motional for production of its autonomous vehicles. In March 2016, GM acquired Cruise (autonomous vehicle), Cruise, a San Francisco self-driving vehicle start-up, to develop self-driving cars that could be used in ride-sharing fleets. In June 2022, Cruise received California's first Driverless Deployment Permit, allowing it to both charge fees for its service as well as offer fully autonomous rides in a major public city. ''The Verge'' reported that the company lost $561 million in Q1 2023, but said it remains on the path to reach $1 billion in revenue by 2025 and $50 billion by 2030. In October 2016, GM began production of the Chevrolet Bolt EV, the first-ever mass market all-electric car with a range of more than . The battery pack and most drivetrain components were built by LG Corporation and assembled in GM's plant in Lake Orion, Michigan. In 2017, GM sold General Motors Europe, which produced the German
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Gr ...
and British Vauxhall Motors, Vauxhall brands, to the French PSA Group (owners of the Peugeot and Citroën brands), after having posted 16 years of consecutive losses. The deal was worth US$2.2 billion. Three years later, in 2020, PSA merged with Fiat Chrysler Automobiles and the new entity was named Stellantis. In December 2017, GM ceased vehicle sales in India and sold its Gujarat plant to SAIC Motor. The Talegaon plant remained operational for export production until December 2020. In January 2024, the Talegaon plant was acquired by Hyundai Motor India. On February 17, 2020, GM announced its exit from Thailand, Australia and New Zealand, its major right-hand drive markets, after GM stated it would no longer produce right-hand drive vehicles globally. It pulled out of Indonesia, another right-hand drive market, in 2019. It sold its General Motors Thailand, Thailand manufacturing plant to Chinese automaker Great Wall Motor. On January 8, 2021, GM introduced a new logo alongside the tagline "EVerybody in", with the capitalized "EV" as a nod to the company's commitment to electric vehicles. GM's new logo used negative space to create the idea of an electric plug in the "M" of the logo. At the January 2021 Consumer Electronics Show, GM launched BrightDrop, a brand for all-electric commercial vehicles. On January 28, 2021, GM announced that it will end production and sales of Internal combustion engine, fossil-fuel vehicles (including hybrids and plug-in hybrids) by 2035 as part of its plan to reach
carbon neutrality Global net-zero emissions is reached when greenhouse gas emissions and removals due to human activities are in balance. It is often called simply net zero. ''Emissions'' can refer to all greenhouse gases or only carbon dioxide (). Reaching net ze ...
by 2040. In 2021, GM announced plans to establish an automotive battery and battery pack laboratory in Michigan. GM will be responsible for battery management systems and power electronics, thermal management, as well as the pack assembly. An existing GM facility at Brownstown Township was chosen to be upgraded as a battery pack plant. LG Chem's U.S. subsidiary, Compact Power of Troy, Michigan, Troy, Michigan, has been building the prototype packs for the development vehicles and will continue to provide integration support and acting as a liaison for the program. In mid-2023, GM abandoned its goal of North American electric vehicle deliveries of 400,000 units from 2022 by mid-2024. It had previously set the timeline of by end of 2023. CEO Mary Barra pointed to failures in the scaling of battery module production while simultaneously blaming lack of consumer demand. General Motors and LG Chem Ltd. have a long-term supply agreement. LG Chem Ltd. will provide GM with more than 500,000 tons of cathode materials for 24.7 trillion South Korean won, won (US$18.6 billion). Provided materials to the automaker will be enough for 5 million electric vehicles. In January 2024, GM announced it would once again manufacture a plug-in hybrid electric vehicle (PHEV) while it aims to balance supply of battery electric vehicles with demand. On April 15, 2024, GM announced that it would relocate its global headquarters from the Renaissance Center to the nearby Hudson's Detroit development in 2025. In October 2024, General Motors increased its investment in lithium production by raising its commitment to Canadian mining company Lithium Americas from $650 million to $945 million. The investment establishes a joint venture with Lithium Americas to develop the Thacker Pass mine in Nevada, one of the largest known lithium resources in the United States, positioning GM to meet growing demand for EVs by reducing dependency on foreign lithium sources.


Motorsport

GM participated in the World Touring Car Championship (WTCC) from 2004 to 2012, and has also participated in other motorsport championships, including 24 Hours of Le Mans, NASCAR, SCCA and Supercars Championship. GM's engines were successful in the Indy Racing League (IRL) throughout the 1990s, winning many races in the small V8 engine, V8 class. GM has also done much work in the development of electronics for GM auto racing. An unmodified Aurora V8 in the Aerotech captured 47 world records, including the record for speed endurance in the Motorsports Hall of Fame of America. Recently, the Cadillac V-Series has entered motorsports racing. GM has also designed cars specifically for use in NASCAR auto racing. The Chevrolet Camaro ZL1 is the only entry in the series. In the past, the Pontiac Grand Prix, Buick Regal,
Oldsmobile Cutlass The Oldsmobile Cutlass was a series of automobiles produced by General Motors' Oldsmobile division between 1961 and 1999. At its introduction, the Cutlass was Oldsmobile's entry-level model; it began as a unibody compact car, but saw its greatest ...
, Chevrolet Lumina, Chevrolet Malibu, Chevrolet Monte Carlo, Chevrolet Impala, and the Chevrolet SS were also used. GM has won many NASCAR Cup Series List of NASCAR Manufacturers' champions, manufacturer's championships, including 40 with Chevrolet, the most of any make in NASCAR history, 3 with Oldsmobile, 2 with Buick, and 1 with Pontiac. In 2021, Chevrolet became the first brand to reach 800 wins. In Australia, Holden cars based on the Holden Monaro, Monaro, Holden Torana, Torana and Holden Commodore, Commodore platforms raced in the Australian Touring Car Championship until 2022 Supercars Championship, 2022. Holden won the Bathurst 1000, a record 36 times between 1968 Bathurst 500, 1968 and 2022 Bathurst 1000, 2022 and the Australian Touring Car Championship 23 times. From 2023 Supercars Championship, 2023, the Chevrolet Camaro (sixth generation), Chevrolet Camaro will be raced. In November 2024, GM and TWG Global reached an agreement in principle to enter the 2026 Formula One World Championship under the Cadillac in Formula One, Cadillac name with the Scuderia Ferrari, Ferrari engine, and would enter as an Formula One engines, engine supplier at a later date.


Logo evolution

Evolution of the GM logo through the years:GM redesigns iconic corporate logo as part new 'Everybody In' EV push
by Kalea Hall on ''The Detroit News'' – January 8, 2021
File:Gm logo 1938.png, 1938–1964 File:General Motors logo.svg, Mark of Excellence (1964–2021) File:Logo of General Motors.svg, 2001–2021 File:GM-actualizado.svg, 2010–2021 File:General Motors 2021 gloss.svg, 2021 (gradient) File:General Motors (2021).svg, 2021 (flat) File:General motors logo with wordmark.svg, 2022 (wordmark)


Brands


Current


Former


Corporate affairs


Business trends

The key trends for GM are (as of the financial year ending December 31):


Vehicle sales

General Motors was the largest global automaker by annual vehicle sales for 77 consecutive years, from 1931, when it overtook
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. T ...
, until 2008 when it was overtaken by
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
. This reign was longer than any other automaker, and GM is still among the world's largest automakers by vehicle unit sales. In 2008, the third-largest individual country by sales was Brazil, with some 550,000 GM vehicles sold. In that year, Argentina, Colombia, and Venezuela sold another 300,000 GM vehicles, suggesting that the total GM sales in South America (including sales in other South American countries such as Chile, Peru, Ecuador, Bolivia, etc.) in that year were at a similar level to sales in China. In 2009, General Motors sold 6.5 million cars and trucks globally; in 2010, it sold 8.39 million. Sales in China rose 66.9% in 2009 to 1,830,000 vehicles and accounting for 13.4% of the market. In 2010, General Motors ranked second worldwide with 8.5 million vehicles produced. In 2011, GM returned to the first place with 9.025 million units sold worldwide, corresponding to 11.9%
market share Market share is the percentage of the total revenue or sales in a Market (economics), market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those ...
of the global motor vehicle industry. In 2010, vehicle sales in China by GM rose 28.8% to a record 2,351,610 units. The top two markets in 2011 were China, with 2,547,203 units, and the United States, with 2,503,820 vehicles sold. The Chevrolet brand was the main contributor to GM performance, with 4.76 million vehicles sold around the world in 2011, a global sales record. Based on global sales in 2012, General Motors was ranked among the world's largest automakers. In May 2012, GM recorded an 18.4% market share in the U.S. with stock imported. Annual worldwide sales volume reached 10 million vehicles in 2016. Sales in India for April 2016 – March 2017 declined to 25,823 units from 32,540 the previous year and market share contracted from 1.17% to 0.85% for the same period. However, exports surged 89% during the same period to 70,969 units. GMTC-I, GM's technical center in Bangalore, India continued in operation. Weak product line-up and below par service quality were the reasons for the poor showing by GM in India that year. Global Volt/Ampera family sales totalled about 177,000 units from its inception in December 2010 through 2018. including over 10,000 Opel/Vauxhall Amperas sold in Europe up to December 2015. '', the Nissan Leaf is the world's best-selling plug-in car in history with more than 250,000 units delivered, followed by the Tesla Model S with over 158,000 sales, the Volt/Ampera family of vehicles with 134,500 vehicles sold, and the Mitsubishi Outlander PHEV with about 116,500 units sold through November 2016. These are the only plug-in electric cars so far with over 100,000 global sales.'' The Volt family of vehicles ranked as the world's all-time top-selling plug-in hybrid , and it is also the third best selling plug-in electric car in history after the Nissan Leaf (375,000) and the Tesla Model S (253,000), . The Chevrolet Volt is also the U.S. all-time top-selling plug-in electric car with 148,556 units delivered through October 2018.


Management


Current board of directors

Notable members of the board of directors of the company are as follows:


Chairmen of the Board of General Motors

*Thomas Neal (industrialist), Thomas NealNovember 19, 1912 – November 16, 1915 *
Pierre S. du Pont Pierre Samuel du Pont (; January 15, 1870 – April 4, 1954) was an American entrepreneur, businessman, philanthropist and member of the prominent du Pont family. He was president of DuPont from 1915 to 1919, and was on its board of directors un ...
November 16, 1915 – February 7, 1929 *Lammot du Pont IIFebruary 7, 1929 – May 3, 1937 *Alfred P. Sloan Jr.May 3, 1937 – April 2, 1956 *Albert BradleyApril 2, 1956 – August 31, 1958 *Frederic G. DonnerSeptember 1, 1958 – October 31, 1967 *James Roche (General Motors), James M. RocheNovember 1, 1967 – December 31, 1971 *Richard C. GerstenbergJanuary 1 – November 30, 1974 *Thomas Murphy (chairman), Thomas A. MurphyDecember 1, 1974 – December 31, 1980 *Roger Smith (executive), Roger B. SmithJanuary 1, 1981 – July 31, 1990 *Robert C. StempelAugust 1, 1990 – November 1, 1992 *John G. SmaleNovember 2, 1992 – December 31, 1995 * John F. Smith Jr.January 1, 1996 – April 30, 2003 *
Rick Wagoner George Richard "Rick" Wagoner Jr. (born February 9, 1953) is an American businessman and former chair and chief executive officer of General Motors. Wagoner resigned as chairman and CEO at General Motors on March 29, 2009, at the request of the ...
May 1, 2003 – March 30, 2009 *Kent KresaMarch 30 – July 10, 2009 *Edward Whitacre Jr.July 10, 2009 – December 31, 2010 *Daniel AkersonDecember 31, 2010 – January 15, 2014 *Tim SolsoJanuary 15, 2014 – January 4, 2016 *Mary BarraJanuary 4, 2016 – Present


Chief Executive Officers of General Motors

*Alfred P. Sloan Jr.May 10, 1923 – June 3, 1946 *
Charles Erwin Wilson Charles Erwin Wilson (July 18, 1890 – September 26, 1961) was an American engineer and businessman who served as United States Secretary of Defense from 1953 to 1957 under President Dwight D. Eisenhower. Known as "Engine Charlie", he was pr ...
June 3, 1946 – January 26, 1953 *Harlow H. CurticeFebruary 2, 1953 – August 31, 1958 *James Roche (General Motors), James M. RocheNovember 1, 1967 – December 31, 1971 *Richard C. GerstenbergJanuary 1, 1972 – November 30, 1974 *Thomas Murphy (chairman), Thomas A. MurphyDecember 1, 1974 – December 31, 1980 *Roger Smith (executive), Roger B. SmithJanuary 1, 1981 – July 31, 1990 *Robert C. StempelAugust 1, 1990 – November 1, 1992 * John F. Smith Jr.November 2, 1992 – May 31, 2000 *
Rick Wagoner George Richard "Rick" Wagoner Jr. (born February 9, 1953) is an American businessman and former chair and chief executive officer of General Motors. Wagoner resigned as chairman and CEO at General Motors on March 29, 2009, at the request of the ...
June 1, 2000 – March 30, 2009 *Frederick HendersonMarch 30 – December 1, 2009 *Edward Whitacre Jr.December 1, 2009 – September 1, 2010 *Daniel AkersonSeptember 1, 2010 – January 15, 2014 *Mary BarraJanuary 15, 2014 – Present


Labor conflicts

General Motors' American workers are unionized generally under the
United Auto Workers The United Auto Workers (UAW), fully named International Union, United Automobile, Aerospace and Agricultural Implement Workers of America, is an American labor union that represents workers in the United States (including Puerto Rico) and sou ...
(UAW), which is the primary auto workers union in the United States.


Flint sit-down strike

The 1936–1937 Flint sit-down strike against General Motors changed the UAW from a collection of isolated local unions on the fringes of the industry into a major
labor union A trade union (British English) or labor union (American English), often simply referred to as a union, is an organization of workers whose purpose is to maintain or improve the conditions of their employment, such as attaining better wages ...
and led to the unionization of the domestic United States automobile industry. After the first convention of UAW in 1936, the union decided that it could not survive by piecemeal organizing (management), organizing campaigns at smaller plants, as it had in the past, but that it could organize the automobile industry only by going after its biggest and most powerful employer, General Motors, focusing on GM's production complex in Flint, Michigan. Organizing in Flint was a difficult and dangerous plan. GM controlled city politics in Flint and kept a close eye on outsiders. According to Wyndham Mortimer, the UAW officer put in charge of the organizing campaign in Flint, he received a death threat by an anonymous caller when he visited Flint in 1936. GM also maintained an extensive network of spies throughout its plants. This forced UAW members to keep the names of new members secret and meeting workers at their homes. As the UAW studied its target, it discovered that GM had only two factories that produced the Die (manufacturing), dies from which car body components were stamped: one in Flint that produced the parts for
Buick Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...
s,
Pontiac Pontiac most often refers to: * Pontiac (Odawa leader) ( – 1769), Native American war chief *Pontiac (automobile), a former General Motors brand Pontiac may also refer to: Places and jurisdictions Canada * Pontiac, Quebec, a municipality ** Apo ...
s, and
Oldsmobile Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
s, and another in Cleveland, Ohio, Cleveland that produced
Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
parts. While the UAW called for a sit-down strike in Flint, the police, armed with guns and tear gas, attempted to enter the Fisher Body 2 plant on January 11, 1937. The strikers inside the plant pelted them with hinges, bottles, and bolts. At the time, Vice President of the United States, Vice President John Nance Garner supported federal intervention to break up the Flint Strike, but this idea was rejected by
President President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...
Franklin D. Roosevelt. The president urged GM to distinguish a union so the plants could re-open. The strike ended after 44 days. That development forced GM to bargain with the union. John L. Lewis, President of the United Mine Workers and founder and leader of the Congress of Industrial Organizations, spoke for the UAW in those negotiations; UAW President Homer Martin (labor leader), Homer Martin was sent on a speaking tour to keep him out of the way. GM's representatives refused to be in the same room as the UAW, so Governor Frank Murphy acted as a courier and mediation, intermediary between the two groups. Governor Murphy sent in the U.S. National Guard not to evict the strikers but rather to protect them from the police and corporate strike-breakers. The two parties finally reached an agreement on February 11, 1937, on a one-page agreement that recognized the UAW as the exclusive bargaining representative for GM's employees, who were union members for the next six months.


Tool and die strike of 1939

The tool and die strike of 1939, also known as the "strategy strike", was an ultimately successful attempt by the UAW to be recognized as the sole representative for General Motors workers. In addition to representation rights, the UAW, working jointly with the Congress of Industrial Organizations (CIO), sought to resolve existing grievances of skilled workers.


United Auto Workers (UAW) strike of 1945–1946

From November 21, 1945, until March 13, 1946, (113 days) the UAW organized "320,000 hourly workers" to form a US-wide strike against the General Motors Corporation, workers used the tactic of the sit down strike. It was "the longest strike against a major manufacturer" that the UAW had yet seen, and it was also "the longest national GM strike in its history". As director of the UAW's General Motors Department (coordinator of union relations with GM), Walter Reuther suggested to his colleagues the idea of striking the GM manufacturing plants with a 'one-at-a-time' strategy, which was "intended to maximize pressure on the target company". Reuther also put forth the demands of the strikers: a 30 percent increase in wages and a hold on product prices. However, the strike ended with the dissatisfaction of Walter Reuther and the UAW, and the workers received only a 17.5-percent increase in wages.


2007 General Motors strike

The 2007 General Motors strike was a strike from September 24 to 26, 2007, by the UAW against General Motors. On September 24, 2007, General Motors workers represented by the UAW union went on strike against the company. The first US-wide strike against GM since 1970 was expected to idle 59 plants and facilities for an indefinite period of time. Talks broke down after more than 20 straight days of bargaining failed to produce a new contract. Major issues that proved to be stumbling blocks for an agreement included wages, benefits, job security and investments in US facilities. Two car assembly plants in Oshawa, Ontario and a transmission facility in Windsor, Ontario, Windsor closed on September 25. However, on September 26, a tentative agreement was reached, and the strike's end was announced by UAW officials in a news conference at 4 a.m. By the following day, all GM workers in both countries were back to work.


2019 General Motors strike

On September 15, 2019, after talks broke down to renew their contract, which expired earlier that day, the UAW announced that GM employees would begin striking at 11:59 pm. This strike shut down operations in nine states, including 33 manufacturing plants and 22 parts distribution warehouses. After 40 days, on October 25, 2019, the "longest strike by autoworkers in a decade" and the longest against GM since 1970 came to an end when United Auto Workers members voted to approve a new contract with GM. Striking Labor Union, labor union members received a $275 a week strike pay salary for the duration of the strike. The strike cost GM more than $2 billion.


2023 United Auto Workers strike

The 2023 strike launched by the UAW was the first strike against all three major American automakers in history. Then-recently elected UAW president Shawn Fain stated that he was "fed up" with the current situation between workers and automakers; Fain specifically blasted the tiered workers system at automakers, failure for automakers to keep wages up with inflation, pensions, as well as the introduction of a four-day workweek as opposed to the five-day workweek. GM CEO Mary Barra protested that her company offered an "unprecedented deal" which gave workers 20% raises as well as "world-class" healthcare. Barra further stated that meeting all 1,000 plus demands would bankrupt the company and cost over $100 billion.


Controversies


Streetcar conspiracy

Between 1938 and 1950, GM allegedly deliberately monopolized the sale of buses and supplies to National City Lines (NCL) and its subsidiaries, in violation of the
Sherman Antitrust Act of 1890 The Sherman Antitrust Act of 1890 (, ) is a United States antitrust law which prescribes the rule of free competition among those engaged in commerce and consequently prohibits unfair monopolies. It was passed by Congress and is named for S ...
, intending to dismantle tram, streetcar systems in many cities in the United States and make buses, sold by GM, the dominant form of
public transport Public transport (also known as public transit, mass transit, or simply transit) are forms of transport available to the general public. It typically uses a fixed schedule, route and charges a fixed fare. There is no rigid definition of whic ...
.


Ralph Nader and the Corvair

''Unsafe at Any Speed: The Designed-In Dangers of the American Automobile'' by Ralph Nader, published in 1965, is a book accusing car manufacturers of being slow to introduce safety features and reluctant to spend money on improving safety. It relates to the first models of the Chevrolet Corvair (1960–1964) that had a swing axle suspension design that was prone to 'tuck under' in certain circumstances. To compensate for the removal of a front stabilizer bar (anti-roll bar) as a cost-cutting measure, Corvairs required tire pressures that were outside of the tire manufacturer's recommended tolerances. The Corvair relied on an unusually high front to rear pressure differential (15 psi front, 26 psi rear, when cold; 18 psi and 30 psi hot), and if one inflated the tires equally, as was standard practice for all other cars at the time, the result was dangerous over-steer. In early March 1966, several media outlets, including ''The New Republic'' and ''The New York Times'', alleged that GM had tried to discredit Ralph Nader, hiring private detectives to tap his phones and investigate his past, and hiring prostitutes to trap him in compromising situations. Nader sued the company for invasion of privacy and settled the case for $425,000. Nader's lawsuit against GM was ultimately decided by the New York Court of Appeals, whose opinion in the case expanded tort law to cover "overzealous surveillance". Nader used the proceeds from the lawsuit to start the pro-consumer Center for Study of Responsive Law. A 1972 safety commission report conducted by Texas A&M University concluded that the 1960–1963 Corvair possessed no greater potential for loss of control than its contemporary competitors in extreme situations. The United States Department of Transportation (DOT) issued a press release in 1972 describing the findings of National Highway Traffic Safety Administration, NHTSA testing from the previous year. NHTSA conducted a series of comparative tests in 1971 studying the handling of the 1963 Corvair and four contemporary carsa Ford Falcon (North America), Ford Falcon, Plymouth Valiant, Volkswagen Beetle, and Renault Dauphinealong with a second-generation Corvair (with its completely redesigned, independent rear suspension). The 143-page report reviewed NHTSA's extreme-condition handling tests, national crash-involvement data for the cars in the test as well as General Motors' internal documentation regarding the Corvair's handling. NHTSA went on to contract an independent advisory panel of engineers to review the tests. This review panel concluded that 'the 1960–63 Corvair compares favorably with contemporary vehicles used in the tests ... the handling and stability performance of the 1960–63 Corvair does not result in an abnormal potential for loss of control or rollover, and it is at least as good as the performance of some contemporary vehicles both foreign and domestic'. In 1980, former GM executive John DeLorean wrote in his book ''On a Clear Day You Can See General Motors'' that Nader's criticisms were valid. Journalist David E. Davis said that despite Nader's claim that swing-axle rear suspension were dangerous, Porsche, Mercedes-Benz, and Volkswagen all used similar swing-axle concepts during that era.


Mcgee v. General Motors Corp.


Apartheid

In 2002, GM (along with other multinational corporations) was sued by a group of South Africans represented by the :de:Khulumani, Khulumani Support Group. The plaintiffs alleged that the company provided vehicles to the South African security forces during the Apartheid. The company settled with the plaintiffs in 2012, agreeing to pay a sum of up to $1.5 million.


Ignition switch recall

In May 2014, the National Highway Traffic Safety Administration fined the company $35 million for failing to recall cars with faulty ignition switches for a decade, despite knowing there was a problem with the switches. General Motors paid compensation for 124 deaths linked to the faulty switches. The $35 million fine was the maximum the regulator could impose. The total cost of the recall was estimated to be $1.5 billion. As well as the Cobalts, the switches of concern had been installed in many other cars, such as the Pontiac G5, the Saturn Ion, the Chevrolet HHR, the Saturn Sky, and Pontiac Solstice. The recall involved about 2.6 million GM cars worldwide.


Forced Uyghur labor

In 2020, the Australian Strategic Policy Institute accused at least 82 major brands, including General Motors, of being connected to forced Uyghurs, Uyghur labor in Xinjiang.


Sale of driver data to insurance companies

General Motors has come under criticism for collecting highly detailed driver data and selling the personal information to insurance companies without consumers' consent or knowledge. Texas Attorney General Ken Paxton sued General Motors on August 13, 2024, alleging that General Motors sold the information to at least two companies, LexisNexis Risk Solutions and Verisk Analytics, who then sold the information to insurance companies.


Philanthropy

From 1976 until it was terminated in 2017, philanthropic activity was carried out via the General Motors Foundation, a 501(c)(3) foundation. General Motors has a close relationship with the Nature Conservancy and has fundraised for and donated cash and vehicles to the charity. Since 1997, GM has been a source of funding for Safe Kids Worldwide's "Safe Kids Buckle Up" program, an initiative to ensure child automobile safety through education and inspection.


See also

* Alliance of Automobile Manufacturers * ASOTRECOL * Crucible Industries * EcoCAR * General Motors Hy-wire * General Motors proving grounds * General Motors Technical Center * :General Motors people, GM people * :General Motors vehicles, GM vehicles by brand * List of automobile manufacturers of the United States * List of GM engines * List of General Motors factories * List of General Motors platforms * List of GM transmissions * Marinediesel AB * United States Council for Automotive Research * VIA Motors * Freon * Global Climate Coalition * Ethyl Corporation * Durant Motors


References


Further reading

* * * * * * * * * * * * * * * * A history of the businesses of
Samuel McLaughlin Colonel Robert Samuel McLaughlin, (September 8, 1871 – January 6, 1972) was a Canadian businessman and philanthropist. He started the McLaughlin Motor Car Company in 1907, one of the first major automobile manufacturers in Canada, which e ...
and family, and the beginnings of General Motors Canada Ltd. * *


External links

*
GM Heritage
(1908-2008) - General Motors (the GM''next'' wiki) via: archive.is
Generations of GM
(1908-2008) - General Motors {{Authority control 1908 establishments in Michigan 1910s initial public offerings 2010 initial public offerings Aircraft engine manufacturers of the United States American companies established in 1908 Automotive transmission makers Car manufacturers of the United States Companies listed on the New York Stock Exchange Companies that filed for Chapter 11 bankruptcy in 2009 Defense companies of the United States Diesel engine manufacturers Electric vehicle manufacturers of the United States Electrical generation engine manufacturers Former components of the Dow Jones Industrial Average General Motors, Hybrid electric bus manufacturers Holding companies of the United States Legacy electric vehicle manufacturers Locomotive engine manufacturers Marine engine manufacturers Motor vehicle engine manufacturers Motor vehicle manufacturers based in Michigan Multinational companies headquartered in the United States Re-established companies Vehicle manufacturing companies established in 1908