Chrysler is an American brand of
automobile
A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, peopl ...
s and division owned by
Stellantis North America. The automaker was founded in 1925 by
Walter Chrysler
Walter Percy Chrysler (April 2, 1875 – August 18, 1940) was an American industrial pioneer in the automotive industry, automotive industry executive, and the founder and namesake of American Chrysler, Chrysler Corporation.
Childhood
Chrysler ...
from the remains of the
Maxwell Motor Company. The brand primarily focused on building luxury vehicles as the broader
Chrysler Corporation expanded, following a strategy of
brand diversification and hierarchy largely adopted from
General Motors
General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
.
The brand has been historically popular. However starting in the late 2010s, the brand has been overshadowed by other brands owned by Stellantis yet continues to have a large loyalty following among car enthusiasts. As of 2024, the company's production vehicle lineup solely consists of the
Pacifica minivan, although there are currently plans by Stellantis to revive the brand, as seen with the
Chrysler Airflow concept, due to its heritage and continued popularity.
History
Early history
The first Chrysler cars were introduced on January 5, 1924, at the New York Automobile Show – one year before
Chrysler Corporation itself was created. These cars, launched by
Maxwell Motors, had a new high-compression six-cylinder, a seven-bearing crankshaft,
carburetor
A carburetor (also spelled carburettor or carburetter)
is a device used by a gasoline internal combustion engine to control and mix air and fuel entering the engine. The primary method of adding fuel to the intake air is through the Ventu ...
air cleaner, replaceable oil filter, and four-wheel hydraulic brakes. Features like this had never been offered in a medium-priced car before, and the 32,000 first-year record sales proved the popularity of this model.
In 1926, Chrysler introduced the
Chrysler 70, named for its ability to hit 70 mph. In 1927, Chrysler had four models: the Chrysler 50, 60, 70, and
Imperial 80. Chrysler was in fourth place in sales, with 192,082 units delivered. In 1928, Chrysler invested $23 million to expand its plants.
1930s
In 1930, Chrysler began wiring the Chrysler Model 70 and 77 for radios. Chrysler also became the first car to offer the downdraft carburetor on its models. With the new carburetor, Chrysler also received a new cam-driven fuel pump. For the 1931 model, Chrysler received new radiator grilles, a new
Chrysler Spitfire engine, and automatic spark control. The 1932 Chryslers introduced the Floating Power rubber engine mounts, which eliminated further vibrations from the chassis. A vacuum-controlled automatic clutch,
Oilite bearings, and the first universal joints with roller bearings were also added. In 1933, Chrysler models received a host of new improvements, including a new three-speed manual transmission that used helical gears – for silent use. Chrysler engines received new alloy valve seats for better reliability, along with new spring shackles, which improved lubrication.
In 1934, the Chrysler 6 introduced an independent front coil spring suspension and received vent windows that rolled down with the side glass. Chrysler also introduced its revolutionary Chrysler Airflow, which included a welded Unibody, a wind-tunnel-designed aerodynamic body for a better power-to-power ratio and better handling. In 1935, Chrysler introduced the Plymouth-based
Chrysler Airstream Six, which gave customers an economical modern alternative to the radically styled Airflows. The Airflow received an updated front hood and grille in 1935. For 1936, the Chrysler Airflow received an enlarged luggage compartment, a new roof, and a new adjustable front seat. The Airstream Six and Eight of the previous year were renamed the
Chrysler Six and Deluxe Eight. The Automatic overdrive was optional for both cars.
For 1937, the Airflow cars were mostly discontinued, besides the C-17 Airflow, which received a final facelift. Only 4600 C-17
Airflows were built in 1937. The Chrysler Six and Chrysler Eight were respectively renamed the
Royal
Royal may refer to:
People
* Royal (name), a list of people with either the surname or given name
* A member of a royal family or Royalty (disambiguation), royalty
Places United States
* Royal, Arkansas, an unincorporated community
* Royal, Ill ...
and Imperial and gained isolated rubber body mounts to remove road vibrations. In 1938, the Chrysler Royal received the new 95 HP Gold Seal Inline 6. In 1939, Chrysler unveiled ''Superfinish'' a process in which all major chassis components subject to wear were finished to a mirror-like surface. Other features new to Chrysler were push-button door locks, and rotary-type door latches.
1940s
In 1940, Chrysler introduced sealed beam headlights on its cars, which in turn improved night visibility by 50%. Mid-year, in 1940, Chrysler introduced the Highlander as a special edition featuring popular features and a Scottish plaid interior. The luxury sport model, called the
Saratoga, was also added to the
New Yorker range as the
Imperial became the exclusive limousine model. In 1941, Chrysler introduced the
Fluid Drive semi-automatic transmission. 1942 Chryslers were redesigned with a wrap-a-round chrome grille and concealed running boards for this abbreviated model year; civilian production stopped by February 1942. In 1946, Chrysler redesigned the 1942 cars and reintroduced the
Town & Country. In 1949, Chrysler came out with the first all-new redesign in almost a decade. In 1949, Chrysler moved the ignition to key only instead of having a key and push-button. They also reintroduced the nine-passenger station wagon body style to the line.
1950s
For 1950, Chrysler updated the overly conservative 1949 models by lowering cars slightly, updating the grille to appear more simple, replacing the chrome fin tail lamps with flush units, and removing the third brake light from the trunk lid. Also in 1950, Chrysler introduced disc brakes on the Imperial, the new Chrysler Newport hardtop, power windows, and the padded safety dash. Chrysler introduced their first overhead-valve, high-compression V8 engine in 1951; displacing 331 cubic inches, it was rated at 180 bhp, 20 more horsepower than the new-for-1949 Cadillac V8. It was unique as the only American V8 engine designed with hemispherical combustion chambers. After successfully winning Mexican Road Races, the engine was upgraded to 250 bhp by 1955.
Although Chrysler did not build a small sporty car (such as the
Chevrolet Corvette
The Chevrolet Corvette is a line of American two-door, two-seater sports cars manufactured and marketed by General Motors under the Chevrolet marque since 1953. Throughout eight generations, indicated sequentially as C1 to C8, the Corvette is not ...
and the
Ford Thunderbird
The Ford Thunderbird is a personal luxury car manufactured and marketed by Ford Motor Company for model years 1955 to 2005, with a hiatus from 1998 to 2001.
Ultimately gaining a broadly used colloquial nickname, the ''T-Bird'', Ford Introduce ...
), they decided to build a unique sporting car based on the New Yorker hardtop coupe that featured a 300-bhp "Hemi" V8. To add to the car's uniqueness, the car was given a grille from the
Imperial and side trim from the less-adorned Windsor. A
PowerFlite 2-speed automatic transmission was the only available gearbox. It was marketed as the
Chrysler 300, emphasizing the engine's horsepower, continuing a luxury sport approach introduced earlier with the
Chrysler Saratoga.
In 1955, the flagship
Imperial was spun off into its own line of luxury cars, slotted above Chrysler, Imperial would remain a separate brand through 1975, and would be reintroduced in 1980, offering a single model through 1983. The Imperial returned as the flagship Chrysler for model years 1990-1993.
A 1955 restyle by newly hired
Virgil Exner saw a dramatic rise in Chrysler sales, which rose even more in 1957 when the entire line was dramatically restyled a second time with a sloping front end and high-flying tailfins at the rear. Although well received at first, it soon became apparent that quality control was compromised to get the new cars to market on an accelerated schedule. In 1957, all Chrysler products were installed with Torsion-Aire front suspension, which was a
Torsion bar suspension
A torsion bar suspension, also known as a torsion spring suspension, is any vehicle suspension that uses a torsion bar as its main weight-bearing spring. One end of a long metal bar is attached firmly to the vehicle chassis; the opposite end ...
only for the front wheels that followed two years after Packard installed Torsion-Level suspension on both the front and rear wheels.
Sales of all Chrysler models plummeted in 1958 and 1959 despite improvements in quality. Throughout the mid-and late-1950s, Chryslers were available in top-line New Yorker, mid-line Saratoga, and base Windsor series. Exner's designs for the Chrysler brand in the early 1960s were overblown versions of the late 1950s, which were unhelpful in sales. Exner left his post by 1962, leaving
Elwood Engel, a recent transfer from Ford Motor Co, in charge of Chrysler styling.
1960s

Although early 1960s Chrysler cars reflected Virgil Exner's exaggerated styling, Elwood Engel's influence was evident as early as 1963, when a restyled, trimmer, boxier Chrysler was introduced. The Desoto lines, along with the
Windsor and
Saratoga series, were replaced with the
Newport, while
New Yorker continued as the luxury model, while
Imperial continued to be the top-of-the-line brand. The
Chrysler 300, officially part of the New Yorker product line, continued in production as a high-performance coupe through 1965, adding a different letter of the alphabet for each year of production, starting with the 300-B of 1956, through the 300-L of 1965.

1962 saw a "non-letter" 300, which was lower in price but was equipped with downgraded standard equipment. The 1965 Chryslers were again dramatically restyled, with a thoroughly modern unit body and larger engines up to 413 cubic inches. They were squared off and slab-sided, with optional glass-covered headlamps that retracted when the headlights were turned on and a swept-back roofline for 2-door hardtop models. Chryslers through the 1960s were well-built, quality cars with innovative features such as unit bodies and front torsion bar suspension
In 1963,
Bob Hope
Leslie Townes "Bob" Hope (May 29, 1903 – July 27, 2003) was an American comedian, actor, entertainer and producer with a career that spanned nearly 80 years and achievements in vaudeville, network radio, television, and USO Tours. He appeared ...
was a spokesperson of
''The Chrysler Theatre'', an
anthology series
An anthology series is a written series, radio, television, film, or video game series that presents a different story and a different set of characters in each different episode, season, segment, or short. These usually have a different ca ...
sponsored by the brand. The same year the
Chrysler Turbine Car
The Chrysler Turbine Car is an experimental two-door hardtop coupé, coupe powered by a gas turbine, turbine engine and was manufactured by Chrysler Corporation, Chrysler from 1963 to 1964. Italian design studio Carrozzeria Ghia constructed the ...
was introduced. It was an experimental two-door
hardtop
A hardtop is a rigid form of automobile roof, typically metal, and integral to the vehicle's design, strength, and style. The term typically applies to a pillarless hardtop, a car body style without a B-pillar. The term "pillared hardtop" was ...
coupe
A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and typically with two doors.
The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the Fr ...
powered by a
turbine engine and manufactured from 1963 to 1964. Italian design studio
Carrozzeria Ghia
Carrozzeria Ghia SpA (established 1916 in Turin) is an Italian automobile design and coachbuilder, coachbuilding firm, established by Giacinto Ghia and Gariglio as "Carrozzeria Ghia & Gariglio". The headquarters are located at Corso Guglielmo Ma ...
constructed the bodywork, and Chrysler completed the final assembly in
Detroit
Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
. A total of 55 Turbine Cars were manufactured.
1970s
The
Cordoba was introduced by Chrysler for the 1975 model year as an upscale personal luxury car that replaced the 300, competing with the
Oldsmobile Cutlass,
Buick Regal
The Buick Regal is a line of mid-size cars marketed by Buick since 1973. Serving as the premium mid-size/intermediate car of the Buick product range for nearly its entire production, the Regal initially served as the divisional counterpart of t ...
, and
Mercury Cougar
The Mercury Cougar is a series of automobiles that was sold by Mercury (automobile), Mercury from 1967 to 2002. The model line is a diverse series of vehicles; though the Cougar nameplate is most commonly associated with two-door coupes, at va ...
. The Cordoba was originally intended to be a Plymouth—the names
Mirada,
Premier
Premier is a title for the head of government in central governments, state governments and local governments of some countries. A second in command to a premier is designated as a deputy premier.
A premier will normally be a head of govern ...
,
Sebring, and Grand Era were associated with the project; all except Grand Era would be used on later Chrysler, Dodge, and Eagle vehicles, though only the
Dodge Mirada would be related to the Cordoba. However, losses from the newly introduced full-size C-body models due to the
1973 oil crisis
In October 1973, the Organization of Arab Petroleum Exporting Countries (OAPEC) announced that it was implementing a total oil embargo against countries that had supported Israel at any point during the 1973 Yom Kippur War, which began after Eg ...
, along with the investment in the Turbine Car that did not produce a product to sell, encouraged Chrysler executives to seek higher profits by marketing the model under the more upscale Chrysler brand.
The car was a success, with over 150,000 examples sold in 1975, a sales year that was otherwise dismal for the company. For the 1976 model year, sales increased slightly to 165,000. The mildly revised 1977 version also sold well, with just under 140,000 cars. The success of using the Chrysler nameplate strategy is contrasted to sales of its similar and somewhat cheaper corporate cousin, the
Dodge Charger SE.
Interiors were more luxurious than the Dodge Charger SE and much more than the top-line standard intermediates (Plymouth Fury, Dodge Coronet) with a velour cloth notchback bench seat and folding armrest standard. Optionally available were bucket seats upholstered in
Corinthian leather with a center armrest and cushion or, at extra cost, a center console with floor shifter and storage compartment.
In 1977, Chrysler brought out a new mid-size line of cars called
LeBaron (a name previously used for an Imperial model), which included a coupe, sedan, and station wagon.
1980s

In 1982, the LeBaron moved to the
front-wheel drive
Front-wheel drive (FWD) is a form of internal combustion engine, engine and transmission (mechanics), transmission layout used in motor vehicles, in which the engine drives the front wheels only. Most modern front-wheel-drive vehicles feature ...
Chrysler K platform, where it was the upscale brand's lowest-priced offering. It was initially available in just
sedan and
coupe
A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and typically with two doors.
The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the Fr ...
versions. In early 1982, it was released in a
convertible
A convertible or cabriolet () is a Car, passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary across eras and manufacturers.
A convertible car's design allows an open-air drivin ...
version, bringing to the market the first factory-built open-topped domestic vehicle since the 1976
Cadillac Eldorado. A station wagon version called the Town and Country was added as well. A special Town and Country convertible was also made from 1983 until 1986 in limited quantities (1,105 total), which, like the wagon, featured simulated wood paneling that made it resemble the original 1940s
Town and Country. This model was part of the well-equipped Mark Cross option package for the latter years.
In 1982, the R-body line was discontinued, and the New Yorker nameplate transferred to the smaller M-body line. Up to this point, the Chrysler M-body entry had been sold as LeBaron, but that name was moved to a new K-car-based FWD line (refer to the
Chrysler LeBaron article for information on the 1977–81 M-bodies). Following the nameplate swap, the M-body line was consolidated and simplified. 360 V8 engines were gone, as were coupes and station wagons (the
K-car LeBaron's coupe and wagon replaced them). The Fifth Avenue option was still available as a $1,244 option package. It was adapted from the earlier LeBaron's package, with a distinctive vinyl roof, electroluminescent opera lamps, and a rear fascia adapted from the Dodge Diplomat. Interiors featured button-tufted, pillow-soft seats covered in either "Kimberley velvet" or "
Corinthian leather," choices that would continue unchanged throughout the car's run. In addition, the carpet was thicker than that offered in the base New Yorker,
Diplomat
A diplomat (from ; romanization, romanized ''diploma'') is a person appointed by a state (polity), state, International organization, intergovernmental, or Non-governmental organization, nongovernmental institution to conduct diplomacy with one ...
and
Gran Fury/Caravelle Salon, and the interior had more chrome trim.
The last year for Chrysler's Cordoba coupe was 1983. That year, Chrysler introduced a new front-wheel-drive New Yorker model based on a stretched K-Car platform. Additionally, a less expensive, less equipped version of the new New Yorker was sold as the
Chrysler E-Class in 1983 and 1984. More upscale stretched K-Car models were also sold as
Chrysler Executive
The Chrysler Executive was a car offered by the American automobile producer Chrysler (division), Chrysler from 1983 through 1986 during the malaise era of American automobile manufacture. The Executive was a stretched version of the Chrysler LeBa ...
sedans and limousines.
With the 1984 model year, the New Yorker Fifth Avenue was now simply called Fifth Avenue, setting the name that would continue for six successful years. All Fifth Avenues from 1984 until 1989 were powered by a V8 engine, with either a two-barrel
carburetor
A carburetor (also spelled carburettor or carburetter)
is a device used by a gasoline internal combustion engine to control and mix air and fuel entering the engine. The primary method of adding fuel to the intake air is through the Ventu ...
making (in all states except California) or a four-barrel rated at (in California), mated to Chrysler's well-known
Torqueflite three-speed
automatic transmission
An automatic transmission (AT) or automatic gearbox is a multi-speed transmission (mechanics), transmission used in motor vehicles that does not require any input from the driver to change forward gears under normal driving conditions.
The 1904 ...
. Fifth Avenue production was moved from
Windsor, Ontario
Windsor ( ) is a city in southwestern Ontario, Canada. It is situated on the south bank of the Detroit River directly across from the U.S city of Detroit, Detroit, Michigan. Geographically located within but administratively independent of Esse ...
to
St. Louis, Missouri
St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an Independent city (United States), independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi River, Mississippi and the Miss ...
. Beginning in late 1986 through the 1989 model year, they were manufactured at the
American Motors
American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the mergers and acquisitions, merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 19 ...
plant in
Kenosha, Wisconsin
Kenosha () is a city in Kenosha County, Wisconsin, United States, and its county seat. It is the List of cities in Wisconsin, fourth-most populous city in Wisconsin, with a population of 99,986 at the 2020 United States census, 2020 census. S ...
(purchased by Chrysler in 1987). The Fifth Avenue also far outsold its
Dodge Diplomat and
Plymouth Gran Fury
The Plymouth Gran Fury is a full-sized automobile that was manufactured by Plymouth (automobile), Plymouth from 1975 to 1989. The nameplate would be used on successive Downsize (automobile), downsizings, first in 1980, and again in 1982, through ...
siblings, with a much greater proportion of sales going to private customers despite its higher price tag. Production peaked at 118,000 cars for 1986, and the Fifth Avenue stood out in a by-now K-car-dominated lineup as Chrysler's lone concession to traditional RWD American sedans.
Chrysler introduced a new mid-size four-door hatchback model in 1985 under the
LeBaron GTS nameplate. It was sold alongside the mid-size LeBaron sedan, coupe, convertible, and station wagon. The LeBaron coupe and convertible were redesigned in 1987. Unlike previous LeBarons, this new coupe and convertible had unique styling instead of being just two-door versions of the sedan. The new design featured
hidden headlamps (through 1992) and full-width taillights.
The New Yorker was redesigned for the 1988 model year and now included a standard V6 engine. This generation of New Yorker also saw the return of hidden headlamps, which had not been available on the New Yorker since the 1981
R-body version. In 1989, Chrysler brought out the
TC by Maserati luxury roadster as a more affordable alternative to Cadillac's Allante. It was a joint venture model between Chrysler and Maserati.
1990s

Chrysler re-introduced the Town & Country nameplate in the calendar year 1989 as a luxury
rebadged variant of the
Dodge Grand Caravan/
Plymouth Grand Voyager minivan for the 1990 model year and continued to sell this incarnation of the
Chrysler Town & Country until the end of the 2016 model year when
Chrysler
FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...
reintroduced the Pacifica nameplate for their minivan in the calendar year 2016 for the 2017 model year run.
1990 saw the previous relationship between New Yorker and Fifth Avenue return, as Fifth Avenue became a model of the New Yorker. There was some substantive difference, however, as the New Yorker Fifth Avenue used a
slightly longer chassis than the standard car. The new New Yorker Fifth Avenue's larger interior volume classified it as a full-size model this time despite having smaller exterior dimensions than the first generation. For 1990, Chrysler's new 3.3L V6 engine was the standard and only choice, teamed with the company's A-604 four-speed electronic automatic transaxle. Beginning in 1991, a larger 3.8L V6 became optional. It delivered the same 147 horsepower as the 3.3 but had more torque.
The New Yorker Fifth Avenue's famous seats, long noted for their button-tufted appearance and sofa-like comfort, continued to be offered with the customer's choice of velour or leather, with the former "Corinthian leather" replaced by that of the Mark Cross company. Leather-equipped cars bore the Mark Cross logo on the seats and, externally, on an emblem attached to the brushed aluminum band ahead of the rear door opera windows. In this form, the New Yorker Fifth Avenue resembled the newly revived
Chrysler Imperial
The Chrysler Imperial, introduced in 1926, was Chrysler (division), Chrysler's top-of-the-line vehicle for much of its history. Models were produced under the Chrysler name until 1954, after which Imperial became Imperial (automobile), a standal ...
, although some much-needed distinction was provided between the cars when the New Yorker Fifth Avenue (along with its New Yorker Salon linemate) received restyled, rounded-off front and rear ends for the 1992 model year, while the Imperial continued in its original crisply-lined form.

The early 1990s saw a revival of the Imperial as a high-end sedan in Chrysler's lineup.
Unlike the 1955 through 1983 Imperial, this car was a model of Chrysler, not its own marque. Based on the
Y platform, it represented the top
full-size
Full-size car—also known as large car—is a vehicle size class which originated in the United States and is used for cars larger than mid-size cars. It is the largest size class for cars. In the United Kingdom, this class is referred to as ...
model in Chrysler's lineup; below it was the similar
New Yorker Fifth Avenue, and below that was the shorter wheelbase
New Yorker. The reintroduction of the Imperial was two years after the
Lincoln Continental
The Lincoln Continental is a series of mid-sized and full-sized luxury cars produced between 1939 and 2020 by Lincoln, a division of the American automaker Ford Motor Company. The model line was introduced following the construction of a per ...
was changed to a front-wheel-drive sedan with a V6 engine.
Other domestic competitors in this segment included the
Cadillac Sedan de Ville/
Fleetwood
Fleetwood is a coastal town in the Borough of Wyre in Lancashire, England, at the northwest corner of the Fylde. It had a population of 25,939 at the 2011 United Kingdom census, 2011 census.
Fleetwood acquired its modern character in the 1830 ...
,
Oldsmobile 98
The Oldsmobile 98 (spelled Ninety-Eight from 1952 to 1991, and Ninety Eight from 1992 to 1996) is the full-size car, full-size flagship model of Oldsmobile that was produced from 1940 until 1942, and then from 1946 to 1996. The name – refle ...
, and
Buick Electra/
Park Avenue
Park Avenue is a boulevard in New York City that carries north and southbound traffic in the borough (New York City), boroughs of Manhattan and the Bronx. For most of the road's length in Manhattan, it runs parallel to Madison Avenue to the wes ...
. Though closely related, the Imperial differed from the New Yorker Fifth Avenue in many ways. The Imperial's nose was more wedge-shaped, while the New Yorker Fifth Avenue's had a sharper, more angular profile (the New Yorker Fifth Avenue was later restyled with a more rounded front end). The rears of the two cars also differed. Like the front, the New Yorker Fifth Avenue's rear came to stiffer angles, while the Imperial's rear end came to more rounded edges. Also found on the Imperial were full-width taillights, which were similar to those of the Chrysler TC, as well as the early 1980s Imperial coupe, while the New Yorker Fifth Avenue came with smaller vertical taillights.
Initially, the 1990 Imperial was powered by the 3.3L ''
EGA''
V6 engine
A V6 engine is a six- cylinder piston engine where the cylinders and cylinder blocks share a common crankshaft and are arranged in a V configuration.
The first V6 engines were designed and produced independently by Marmon Motor Car Company, ...
, which was rated at of torque. For 1991, the 3.3L V6 was replaced by the larger 3.8L ''
EGH'' V6. Although horsepower only increased to , with the new larger 3.8L V6 torque increased to at 2750 rpm. A four-speed
automatic transmission
An automatic transmission (AT) or automatic gearbox is a multi-speed transmission (mechanics), transmission used in motor vehicles that does not require any input from the driver to change forward gears under normal driving conditions.
The 1904 ...
was standard with both engines.
Also new for 1990 was a redesigned LeBaron sedan, which offered a standard V6 engine. Later models would also be available with 4-cylinder engines.
The Town & Country minivan was restyled for 1991 in conjunction with the restyling of the Dodge and Plymouth minivan models. 1991 would also be the last year for the TC by Maserati, leaving the LeBaron as the brand's sole coupe and convertible options.

The first generation of the
Chrysler Concorde debuted at the 1992
North American International Auto Show
The Detroit Auto Show, formerly known as the North American International Auto Show (NAIAS), is an annual auto show held in Detroit, Michigan. Hosted at Huntington Place (formerly Cobo Center) since 1965, it is among the largest auto shows in ...
in Detroit as a 1993 model. It debuted as a single, well-equipped model with a base price of US$18,341. Out of all the LH sedans, the first generation Concorde was most closely related to the
Eagle Vision. The Concorde was given a more traditional image than the Vision. The two shared nearly all sheet metal in common, with the main differences limited to their grilles, rear fascias, bodyside moldings, and wheel choices.

The Concorde featured a modern take on Chrysler's signature waterfall grille. It was split into six sections divided by body-colored strips with the
Chrysler Pentastar logo on the center strip. The Concorde's rear fascia was highlighted by a full-width and full-height
lightbar
Emergency vehicle lighting, also known as simply emergency lighting or emergency lights, is a type of Automotive lighting, vehicle lighting used to visually announce a vehicle's presence to other road users. A sub-type of emergency vehicle equipme ...
between the taillights, giving the appearance that the taillights stretched across the entire trunk. In keeping with its upscale position, Concorde's body side moldings incorporated bright chrome (later golden-colored) work not found on its Dodge or Eagle siblings. On Concordes with gray lower body paint color, the gray came up to the chrome beltline; on Visions, the gray lower body paint area was smaller and much more subtle. Wheel styles, which included available aluminum wheels with a Spiralcast design, were also unique to the Chrysler LH sedans (Concorde, LHS, New Yorker); Dodge and Eagle had different wheel styles.
Introduced in May 1993 for the 1994 model year, the Chrysler LHS was the top-of-the-line model for the division, as well as the most expensive of the
Chrysler LH platform cars. All the LH-series models shared a wheelbase and were developed using Chrysler's new computer drafting system.
The car was differentiated from the division's
New Yorker sedan by its bucket leather seats (the New Yorker had a bench seat) and standard features such as alloy wheels that were options on the New Yorker. Further differences between the Chrysler LHS and its New Yorker counterpart were a floor console and shifter, five-passenger seating, lack of chrome trim, an upgraded interior, and a sportier image. The New Yorker was dropped after the 1996 model year in favor of a six-passenger option on the LHS. The LHS received a minor face change in 1995 when the corporate-wide Pentastar emblem was replaced with the revived Chrysler brand emblem. Standard features of the LHS included a 3.5L EGE 24-valve V6 engine, body-colored grille, side mirrors and trim, traction control, aluminum wheels, integrated fog lights, 8-way power-adjustable front seats, premium sound systems with amplifiers, and automatic temperature control. Unlike the New Yorker, leather seats were standard.
The final generation of the New Yorker continued with front-wheel drive on an elongated version of the new
Chrysler LH platform and was released in May 1993 along with the nearly identical Chrysler LHS as an early 1994 model, eight months after the original LH cars: the Chrysler Concorde,
Dodge Intrepid, and Eagle Vision, were introduced. The New Yorker came standard with the 3.5L ''
EGE'' which produced . Chrysler gave the New Yorker a more "traditional American" luxury image and the LHS a more European performance image (as was done with the
Eagle Vision). Little separated New Yorker from LHS in appearance, with New Yorker's chrome hood trim, body-color cladding, standard chrome wheel covers, 15-inch wheels, column shifter, and front bench seat being the only noticeable differences. An option is provided for 16-inch wheels and a firmer suspension type ("touring suspension"). This option eliminated the technical differences between New Yorker and LHS. LHS came with almost all of New Yorker's optional features as standard equipment and featured the firmer tuned suspension to go with its more European image.
During the 1994 model run, various changes were made to the New Yorker. On the outside, New Yorker was switched to new accent-color body cladding, whereas LHS received body-color cladding. This change aligned the New Yorker with the Chrysler Concorde, which also had accent-color cladding. Instead of standard 15-inch and optional 16-inch wheels, the 16-inch wheels became standard, and the 15-inch versions were dropped. Likewise, the touring suspension option available on early 1994 New Yorker models was discontinued, leaving only "ride-tuned" suspension.
In 1995, the Chrysler Sebring was introduced as a coupe, replacing the LeBaron coupe, and the new
JA platform Chrysler Cirrus replaced the outgoing LeBaron sedan. A year later, a convertible version of the Sebring went on the market and replaced the LeBaron convertible. In 1999, Chrysler introduced the new LH platform
300M sedan alongside a redesigned LHS. The 300M was originally designed to be the next-generation Eagle Vision, but since the Eagle brand had been discontinued in 1998, it instead became a Chrysler sedan.
2000s

In 2000, the
Voyager and Grand Voyager minivans were repositioned as Chrysler models due to the phasing out of the Plymouth brand. In 2001, a sedan was added to the Sebring model line and served as a replacement for the discontinued Cirrus. That same year, the Chrysler brand added a retro-styled
PT Cruiser as well as the
Prowler roadster which had previously been a Plymouth model. By 2004, all Chrysler brand minivans were now sold under the Town & Country nameplate.
The 2000s also saw the Chrysler brand move into the fast-growing crossover/SUV segment with the introduction of the
Chrysler Pacifica Chrysler Pacifica is a nameplate used by Chrysler
FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacture ...
crossover in 2004 and the
Chrysler Aspen SUV in 2007. The Pacifica would be discontinued in 2008 (the nameplate would return on a new minivan model in 2017), and the Aspen would be discontinued in 2009.
Between 2004 and 2008, Chrysler offered a two-seat coupe and convertible model called
Crossfire
A crossfire (also known as interlocking fire) is a military term for the siting of weapons (often automatic weapons such as assault rifles or sub-machine guns) so that their arcs of fire overlap. This tactic came to prominence in World War I.
...
. This was in addition to Chrysler's five-seat Sebring coupe (through 2005) and four-seat convertible being sold at the time.
In 2005, Chrysler introduced the
LX platform Chrysler 300 sedan, which replaced both the 300M and Concorde. It was the brand's first rear-wheel-drive sedan since the discontinuation of the Chrysler Fifth Avenue in 1989. It was also the first time a Chrysler sedan was available with a V8 engine since 1989.
2010s
Chrysler Corporation began working with Italian automaker
Fiat
Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...
, culminating with the 2014 merger of the two companies. The newly formed
Fiat Chrysler Automobiles (FCA) set a long-term goal of reviving the Chrysler brand as a full luxury brand to compete again with
Cadillac
Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...
and other luxury brands, partly by
rebadging automobiles from other brands in the group. However, none of these plans ultimately came to fruition in the decade.
In 2011, the brand's winged emblem was modified, eliminating the historic blue ribbon center which dated from the 1930s, replacing it with a blue-backed "Chrysler" nameplate. Also that year, the Chrysler 300 was restyled, and the Sebring was rebranded as the
Chrysler 200. In May 2014, FCA announced it would make the brand a mainstream brand with premium features.
A redesigned Chrysler 200 was introduced for 2015 but would be discontinued in 2017 as FCA shifted focus more towards SUVs and minivans. For 2017, the
Chrysler Pacifica Chrysler Pacifica is a nameplate used by Chrysler
FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacture ...
nameplate returned on a new minivan, replacing the long-running Town & Country, Voyager, and Grand Voyager.
During this time, Chrysler's quality and customer satisfaction ratings had been below average, according to Consumer Reports and J.D. Power.
Chrysler did have a few quality successes during this period. Strategic Vision named Chrysler an overall winner in 2015 for strong customer appeal, and with the rise in quality of all cars, the difference between high and low "problem-counting" ratings is relatively small.
2020s
In the early 2020s, Chrysler was facing an uncertain future with just two vehicle models in its lineup: the
Chrysler Pacifica Chrysler Pacifica is a nameplate used by Chrysler
FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacture ...
minivan and the
Chrysler 300 sedan, which was last redesigned in 2010. In March 2023,
Stellantis
Stellantis N.V. is a multinational automaker formed in 2021 through the Mergers and acquisitions, merger of the Italian–American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group, PSA (Peugeot S.A.) Group. The company's hea ...
CEO
Carlos Tavares said the brand would be "relaunched" with new models. One of those models is expected to be an electric crossover SUV by 2025, previewed by the
Chrysler Airflow concept. In December 2023, the Chrysler 300 was discontinued. Furthermore, the company says it plans to make the Chrysler brand fully electric by 2028.
Current vehicles
The brand's current lineup consists of the
Chrysler Pacifica Chrysler Pacifica is a nameplate used by Chrysler
FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacture ...
minivan and its sister vehicle the
Chrysler Voyager.
References
External links
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Chrysler
Stellantis
Car brands
Car manufacturers of the United States
Motor vehicle manufacturers based in Michigan
Luxury motor vehicle manufacturers
Auburn Hills, Michigan
Companies based in Oakland County, Michigan
Vehicle manufacturing companies established in 1925
1925 establishments in Michigan