Chevrolet ( ) is an American automobile division of the manufacturer

General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...

(GM). In North America, Chevrolet produces and sells a wide range of vehicles, from

subcompact Subcompact car is a North American classification for cars smaller than a compact car. It is broadly equivalent to the B-segment (Europe), supermini (Great Britain) or A0-class (China) classifications. According to the U.S. Environmental Pr ...

automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, "Chevrolet" or its affectionate nickname 'Chevy' or is used at times as a synonym for General Motors or its products, one example being the

GM LS1 engine The General Motors LS-based small-block engines are a family of V8 and offshoot V6 engines designed and manufactured by the American automotive company General Motors. Introduced in 1997, the family is a continuation of the earlier first- ...

, commonly known by the name or a variant thereof of its progenitor, the

Chevrolet small-block engine The Chevrolet small-block engine refers to one of the several Gasoline engine, gasoline-powered vehicle engines manufactured by General Motors. These include: * The first or second generation of Chevrolet small-block engine (first- and second-gener ...

Louis Chevrolet Louis-Joseph Chevrolet (December 25, 1878 – June 6, 1941) was an American racing driver, mechanic and entrepreneur who co-founded the Chevrolet, Chevrolet Motor Car Company in 1911. Early life Louis-Joseph Chevrolet was born on December 2 ...

(1878–1941), Arthur Chevrolet (1884–1946) and ousted

founder William C. Durant (1861–1947) started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a

reverse merger A reverse takeover (RTO), reverse merger, or reverse IPO is the acquisition of a public company by a private company so that the private company can bypass the lengthy and complex process of going public. Sometimes, conversely, the public compa ...

occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his

maxim Maxim or Maksim may refer to: Entertainment *Maxim (magazine), ''Maxim'' (magazine), an international men's magazine ** Maxim (Australia), ''Maxim'' (Australia), the Australian edition ** Maxim (India), ''Maxim'' (India), the Indian edition *Maxim ...

"a car for every purse and purpose", picked the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with

Henry Ford Henry Ford (July 30, 1863 – April 7, 1947) was an American Technological and industrial history of the United States, industrialist and business magnate. As the founder of the Ford Motor Company, he is credited as a pioneer in making automob ...

's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929 with the Chevrolet International. Chevrolet-branded vehicles are sold in most automotive markets worldwide. In

Oceania Oceania ( , ) is a region, geographical region including Australasia, Melanesia, Micronesia, and Polynesia. Outside of the English-speaking world, Oceania is generally considered a continent, while Mainland Australia is regarded as its co ...

, Chevrolet was represented by

Holden Special Vehicles Holden Special Vehicles (HSV) was the officially designated performance vehicle division for Holden. Established in 1987 and based in Clayton, Victoria, the privately owned company modified Holden models such as the standard wheelbase Holden Comm ...

, having returned to the region in 2018 after a 50-year absence with the launching of the Camaro and Silverado pickup truck (HSV was partially and formerly owned by GM subsidiary

Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. Founded in Adelaide, it was an automobile manufacturer, importer, and exporter that sold cars under its own marque in Australia. It was ...

, which GM retired in 2021). In 2021, General Motors Specialty Vehicles took over the distribution and sales of Chevrolet vehicles in Oceania, starting with the Silverado. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by

GM Daewoo GM Korea Company () is the South Korean subsidiary of American multinational corporation General Motors and the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Motors vehicle brand, which was ...

of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers,

Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Gr ...

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

and

Vauxhall Vauxhall ( , ) is an area of South London, within the London Borough of Lambeth. Named after a medieval manor called Fox Hall, it became well known for the Vauxhall Pleasure Gardens. From the Victorian period until the mid-20th century, Va ...

of the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

, were to be moved upmarket. However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe from 2016 onward, with the exception of the Camaro and

Corvette A corvette is a small warship. It is traditionally the smallest class of vessel considered to be a proper (or " rated") warship. The warship class above the corvette is that of the frigate, while the class below was historically that of the sloo ...

. Chevrolet vehicles were to continue to be marketed in the CIS states, including

Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...

. After General Motors fully acquired GM

Daewoo Daewoo ( ; ; ; ; literally "great universe" and a portmanteau of "''dae''" meaning great, and the given name of founder and chairman Kim Woo-choong) also known as the Daewoo Group, was a major South Korean chaebol (type of conglomerate) and aut ...

in 2011 to create

GM Korea GM Korea Company () is the South Korean subsidiary of American multinational corporation General Motors and the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Motors vehicle brand, which was sp ...

, the last usage of the Daewoo automotive brand was discontinued in its native

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

and succeeded by Chevrolet.

History

On November 8, 1911, the Chevrolet Motor Car Company was incorporated. It was founded by Swiss race car driver and automotive engineer

with his brother Arthur Chevrolet, William C. Durant and investment partners William Little (maker of the Little automobile), former

Buick Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...

owner James H. Whiting, Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin CEO of General Motors in

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

. Former Buick officers were also employed, including Curtis R. Hatheway as secretary. Durant was dismissed from his senior management position at General Motors in 1910, a company that he had founded in 1908. In 1904 he had taken over the

Flint Wagon Works Flint Wagon Works of Flint, Michigan, manufactured wagons from the early 1880s. One of the world's most successful horse-drawn vehicle makers they formed with their Flint neighbours a core of the American automobile industry. In 1905 Flint was p ...

and Buick Motor Company of Flint, Michigan. He also incorporated the Mason and Little companies. As head of

, Durant had hired Louis Chevrolet to drive Buicks in promotional races. Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company. The first factory location was in

Flint, Michigan Flint is the largest city in Genesee County, Michigan, United States, and its county seat. Located along the Flint River (Michigan), Flint River northwest of Detroit, it is a principal city within the Central Michigan, Mid Michigan region. Flin ...

at the corner of Wilcox and Kearsley Street, now known as " Chevy Commons" at coordinates , along the Flint River, across the street from Kettering University. One of the technical advancements Chevrolet benefited from was the implementation of an

overhead valve An overhead valve engine, abbreviated (OHV) and sometimes called a pushrod engine, is a piston engine whose valves are located in the cylinder head above the combustion chamber. This contrasts with flathead (or "sidevalve") engines, where the v ...

engine from the very beginning, as the company was developed by the former owner of

, which had patented the overhead valve and cross-flow cylinder design as being more efficient than the conventional use of the

flathead engine A flathead engine, also known as a sidevalve engine''American Rodder'', 6/94, pp.45 & 93. or valve-in-block engine, is an internal combustion engine with its poppet valves contained within the engine block, instead of in the cylinder head, a ...

. Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis. The first C prototype was ready months before Chevrolet was actually incorporated. However, the first actual production was not until the 1913 model. So in essence there were no 1911 or 1912 production models, only one pre-production model was made and fine tuned throughout the early part of 1912. Then in the fall of that year the new 1913 model was introduced at the

New York auto show The New York International Auto Show is an annual auto show that is held in Manhattan, New York City in late March or early April. It is held at the Javits Center, Jacob Javits Convention Center. It usually opens on or just before Easter weeke ...

. Chevrolet first used the "bowtie emblem" logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six). It may have been designed from wallpaper Durant once saw in a French hotel room. More recent research by historian Ken Kaufmann presents a case that the logo is based on a logo of the "Coalettes" coal company. An example of this logo as it appeared in an advertisement for Coalettes appeared in the Atlanta Constitution on November 12, 1911. Others claim that the design was a stylized Swiss cross, in tribute to Chevrolet's home country. Over time, Chevrolet used several different iterations of the bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (often in red) for cars that had performance packages. Chevrolet eventually unified all vehicle models with the gold bowtie in 2004, for both brand cohesion as well as to differentiate itself from Ford (with its blue oval logo) and

Dodge Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence, Dodge was Chrysler's mid-priced brand above P ...

(who has often used red for its imaging), its two primary domestic rivals. Chevrolet 1929 Bombeiros Voluntarios Porto

Louis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company. By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in

. After the deal was completed in 1918,2 May 1918 - GM buys Chevrolet
at the History Channel Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. In 1919, Chevrolet's factories were located at

; branch assembly locations were sited in Tarrytown, N.Y.,

Norwood, Ohio Norwood is the third most populous city in Hamilton County, Ohio, United States, and an enclave of the larger city of Cincinnati. The population was 19,043 at the 2020 United States census, 2020 census. Originally settled as an early suburb of ...

St. Louis, Missouri St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an Independent city (United States), independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi River, Mississippi and the Miss ...

Oakland, California Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, California, Alameda County, with a population of 440,646 in 2020. A major We ...

, Ft. Worth, Texas, and Oshawa, Ontario General Motors of Canada Limited. McLaughlin's were given GM Corporation stock for the proprietorship of their Company article September 23, 1933 Financial Post page 9. In the 1918 model year, Chevrolet introduced the

Series D A venture round is a type of funding round used for venture capital financing, by which startup company, startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture fundi ...

, a V8-powered model in four-passenger roadster and five-passenger

tourer Touring car and tourer are both terms for open cars (i.e. cars without a fixed roof). "Touring car" is a style of open car built in the United States which seats four or more people. The style was popular from the early 1900s to the 1930s. The ...

models. Sales were poor and it was dropped in 1919. Beginning also in 1919, GMC commercial grade trucks were rebranded as Chevrolet, and using the same chassis of Chevrolet passenger cars and building light-duty trucks, sharing an almost identical appearance with GMC products. Until 1921, Chevrolet Corporate headquarters were located at 57th and Broadway in New York City until April when the office was relocated to the General Motors Building at

Cadillac Place Cadillac Place, formerly the General Motors Building, is a landmark high-rise office complex located at 3044 West Grand Boulevard (between Cass and Second Streets), in the New Center area of Detroit, Michigan, in the Great Lakes region of the ...

in Detroit. In January 1921 a General Motors management survey recommended that the Chevrolet Division be cancelled, but Alfred P. Sloan Jr. recommended that the division be saved and William S. Knudsen, a former Ford employee who oversaw production of the Model T, was made Vice President of Operations and performance improved In May 1925 the Chevrolet Export Boxing plant at Bloomfield, New Jersey was repurposed from a previous owner where

Knock-down kit A knock-down kit (also knockdown kit, knocked-down kit, or simply knockdown or KD) is a collection of parts required to assemble a product. The parts are typically manufactured in one country or region, and then exported to another country or r ...

s for Chevrolet, Oakland, Oldsmobile, Buick and Cadillac passenger cars, and both Chevrolet and G. M. C. truck parts are crated and shipped by railroad to the docks at

Weehawken, New Jersey Weehawken is a township in the northern part of Hudson County, in the U.S. state of New Jersey. It is located on the Hudson Waterfront and Hudson Palisades overlooking the Hudson River. As of the 2020 United States census, the township's po ...

for overseas GM assembly factories. Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the

Chrysler Corporation FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of ...

formed

Plymouth Plymouth ( ) is a port city status in the United Kingdom, city and unitary authority in Devon, South West England. It is located on Devon's south coast between the rivers River Plym, Plym and River Tamar, Tamar, about southwest of Exeter and ...

in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three". In 1929 they introduced the famous "Stovebolt" overhead-valve inline six-cylinder engine, giving Chevrolet a marketing edge over Ford, which was still offering a lone flathead four ("A Six at the price of a Four"). In 1933 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale. During the

Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...

the

Chevrolet Master The Chevrolet Master and Master Deluxe are American passenger vehicles manufactured by Chevrolet between 1933 and 1942 to replace the 1933 Master Eagle. It was the most expensive model in the Chevrolet range at this time, with the Standard Merc ...

introduced a streamlined appearance, showing

Art Deco Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...

influences and before and after the World War II era, the Chevrolet Deluxe and Chevrolet Fleetline found many buyers. Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1953 it produced the

, a two-seater sports car with a fiberglass body. In 1957 Chevy introduced its first fuel injected engine, the Rochester Ramjet option on Corvette and

Chevrolet Bel Air The Chevrolet Bel Air is a full-size car produced by Chevrolet for the 1950–1981 model years. Initially, only the two-door hardtops in the Chevrolet model range were designated with the Bel Air name from 1950 to 1952. With the 1953 model year, ...

passenger cars, priced at $484 ($ today). In 1960 Chevrolet joined the newly popular "compact car" market by introducing the Corvair, with a rear-mounted air-cooled engine. In 1963 one out of every ten cars sold in the United States was a Chevrolet. During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe

Chevrolet Impala The Chevrolet Impala () is a full-size car that was built by Chevrolet for model years 1958 to 1985, 1994 to 1996, and 2000 to 2020. The Impala was Chevrolet's popular flagship passenger car and was among the better-selling American-made auto ...

series, became one of the United States' best-selling lines of automobiles in history. During that era, the mid-sized

Chevrolet Chevelle The Chevrolet Chevelle is a Mid-size car, mid-sized automobile that was produced by the Chevrolet division of General Motors (GM) in three generations for the 1964 to 1977 model years. Part of the GM GM A platform, A-body platform, the Chevelle ...

which was used to introduce the

Chevrolet Monte Carlo The Chevrolet Monte Carlo is a two-door coupe that was manufactured and marketed by the Chevrolet division of General Motors. Deriving its name from the Monte Carlo, city in Monaco, the Monte Carlo was marketed as the first personal luxury car ...

, and the economically priced

Chevrolet Nova Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...

, which was the basis for the

Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro sha ...

, all were commercially successful and included family sedans, practical station wagons, and sporty coupes and convertibles. As the popularity of small, fuel efficient imported vehicles began to find buyers in the US during the 1970s and 1980s, the

Chevrolet Vega The Chevrolet Vega is a Subcompact car, subcompact automobile manufactured and marketed by General Motors, GM's Chevrolet division from 1970 until 1977. Available in two-door hatchback, notchback, station wagon, wagon, and sedan delivery body st ...

was introduced while the

Chevrolet Chevette The Chevrolet Chevette is a front-engine, rear-drive subcompact manufactured and marketed by Chevrolet for model years 1976–1987 as a three-door or five-door hatchback. Introduced in North America in September 1975, the Chevette superseded ...

was the result of international collaboration. By the mid-1980s, the Vega was gone and the Chevette was about to be discontinued. Lacking a line of competitive small cars, Chevrolet imported several Japanese models and re-badged them as Chevrolets. The Suzuki-sourced Chevrolet Sprint and the Isuzu-supplied Chevrolet Spectrum were a better match to compete against the popular

Toyota Corolla The is a series of compact cars (formerly Subcompact car, subcompact) manufactured and marketed globally by the Japanese automaker Toyota Motor Corporation. Introduced in 1966, the Corolla was the best-selling car worldwide by 1974 and has bee ...

and

Honda Civic The is a series of automobiles manufactured by Honda since 1972. , the Civic is positioned between the Honda Fit/Honda City, City and Honda Accord in Honda's global passenger car line-up. The first-generation Civic was introduced in July 1972 ...

. The Chevrolet Citation was the division's first compact sized front-wheel-drive car along with the

Chevrolet Cavalier The Chevrolet Cavalier is a line of compact cars produced by Chevrolet. Serving as the replacement of the Chevrolet Monza, the Cavalier was the second Chevrolet model line to adopt front-wheel drive. Three versions of the Cavalier have been sold, ...

, followed up by the

Chevrolet Celebrity The Chevrolet Celebrity is a front-drive, Mid-size car, mid-size passenger car line, manufactured and marketed by Chevrolet for model years 1982–1990, over a single generation. Marking the transition of the Mid-size car, mid-size Chevrolet ...

. Chevrolet during the 1990s formed a partnership with Toyota and introduced the Geo Prizm while also offering the domestically produced Chevrolet Corsica. As mid-sized family sedans began to gain popularity, the Chevrolet Lumina found many buyers and as minivans began to find buyers, the

Chevrolet Venture The Chevrolet Venture is a minivan produced by General Motors for the 1997 to 2005 model years. The Chevrolet Venture, along with most of its General Motors minivan siblings, was built at GM's Doraville, Georgia, assembly plant. Use of name T ...

followed the popular selling Chevrolet Trailblazer and Chevrolet Traverse SUV's. The basic

Chevrolet small-block V8 The Chevrolet small-block engine is a series of gasoline-powered V8 automobile engines, produced by the Chevrolet division of General Motors in two overlapping generations between 1954 and 2003, using the same basic engine block. Referred to as ...

design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original. Descendants of the basic small-block OHV V8 design platform in production today have been much modified with advances such as aluminium block and heads, electronic engine management, and sequential port fuel injection. Depending on the vehicle type, Chevrolet V8s are built in displacements from 4.3 to 9.4 litres with outputs ranging from to as installed at the factory. The engine design has also been used over the years in GM products built and sold under the Pontiac,

Oldsmobile Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...

Hummer Hummer (stylized in all caps) is an American brand of Pickup truck, pickups launched in 1992 when AM General began selling a civilian version of the M998 Humvee. Although discontinued in 2010, Hummer returned as a model under GMC (automob ...

(

), and

(

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

) nameplates. In 2000, Chevrolet brought back the iconic

Impala The impala or rooibok (''Aepyceros melampus'', lit. 'black-footed high-horn' in Ancient Greek) is a medium-sized antelope found in eastern and southern Africa. The only extant member of the genus '' Aepyceros'', and tribe Aepycerotini, it ...

, although unlike its predecessors, this car was a mid-sized front-wheel drive four door sedan. It was produced until 2020, and the last generation (2014-2020) was larger and classified as a full-size passenger car. In 2005,

re-launched the Chevrolet marque in

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

, using rebadged versions of the

cars produced by GM

Korea Korea is a peninsular region in East Asia consisting of the Korean Peninsula, Jeju Island, and smaller islands. Since the end of World War II in 1945, it has been politically Division of Korea, divided at or near the 38th parallel north, 3 ...

. The Chevrolet division largely recovered from the economic downturn of 2007–2010 through launching new vehicles and improving existing lines. GM began developing more fuel efficient cars and trucks to compete with foreign automakers. In late 2010 General Motors began production of the

plug-in hybrid A plug-in hybrid electric vehicle (PHEV) or simply plug-in hybrid is a type of hybrid electric vehicle equipped with a rechargeable battery pack that can be directly replenished via a charging cable plugged into an external electric power so ...

Chevrolet Volt The Chevrolet Volt is an electric vehicle car that was manufactured by General Motors, and also marketed in rebadged variants as the Holden Volt in Australia and New Zealand and the Buick Velite 5 in China, and with a different fascia as the ...

, sold as the Opel/Vauxhall Ampera in

, which received multiple awards including the 2012

North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...

n Car of the Year,

European Car of the Year The European Car of the Year award is an international Car of the Year award established in 1964 by a collective of automobile magazines from different countries in Europe. The current organising media of the award are '' Auto'' (Italy), '' Aut ...

, and World Green Car of the Year. The Volt/Ampera family was the world's best selling plug-in electric car in 2012 with 31,400 units sold. The

Ampera was

Europe's Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

top selling plug-in electric car in 2012 with 5,268 units, representing a market share of 21.5% of the region's plug-in electric passenger car segment. ''Ampera sales in Europe totaled 5,268 units in 2012 and 304 in 2011''. Combined global Volt/Ampera sales passed the 100,000 unit milestone in October 2015.''About 102,000 units of the Volt/Ampera family have been sold worldwide by the end of October 2015''. , the Volt family of vehicles ranks as the world's all-time top selling plug-in hybrid, and it is also the third-best-selling plug-in electric car ever, after the

Nissan Leaf The is a battery-electric car manufactured by Nissan, produced since 2010. It was offered exclusively as a 5-door hatchback until 2025, which since then has become a crossover SUV model. The term "LEAF" serves as a backronym to ''leading envir ...

and the

Tesla Model S The Tesla Model S is a battery-electric, four-door full-size car produced by the American automaker Tesla since 2012. The automaker's second vehicle and longest-produced model, the Model S has both received mixed reviews from critics and a ...

. '', cumulative global sales of the top selling plug-in electric cars were led by the Nissan Leaf (over 228,000), followed by theTesla Model S (129,393), Votl/Ampera family (about 117,300), Mitsubishi Outlander PHEV (about 107,400), Toyota Prius PHV (over 75,400), BYD Qin (56,191), Renault Zoe (51,193), BMW i3 (around 49,500), Mitsubishi i-MiEV family (about 37,600) and BYD Tang (37,509).'' Volt sales in the American market passed the 100,000 milestone in July 2016. '', around 117,000 units of the Volt/Ampera family have been sold globally, including close to 10,000 Opel/Vauxhall Ampera variants sold in Europe. Volt sales in the American market passed the 100,000 milestone in July 2016.'' In October 2016, GM began production of the Chevrolet Bolt EV, the first ever affordable mass market

all-electric car An electric car or electric vehicle (EV) is a passenger car, passenger automobile that is propelled by an electric motor, electric traction motor, using electrical energy as the primary source of propulsion. The term normally refers to a p ...

with a range over . The

Chevrolet Bolt The Chevrolet Bolt EV (marketed in Europe as Opel Ampera-eExcept the UK) is a Battery electric vehicle, battery electric Subcompact car, subcompact hatchback manufactured and marketed by General Motors under its Chevrolet brand from late 2016 ...

won several awards including the 2017

Motor Trend ''Motor Trend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949. Petersen Publishing Company in Los Angeles published ''Motor Trend'' until 1998, when it was sold ...

Car of the Year award, the 2017 AutoGuide.com Reader's Choice Green Car of the Year, Green Car Reports Best Car To Buy 2017, Green Car Journal's 2017

Green Car of the Year The Green Car of the Year is a ''Car of the Year'' award from the ''Green Car Journal''. The winner is selected by an 11-member panel comprising automotive and environmental experts. Invited jurors have included Mario Andretti; Carroll Shelby, Ja ...

, and was listed in ''

Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...

'' magazine's Best 25 Inventions of the Year of 2016. On February 14, 2021, Chevrolet unveiled the 2022 Bolt EUV and redesigned Bolt EV.

International operations

Chevrolet had operations in over 140 countries, and global sales in 2011 set a record with 4.76 million vehicles sold worldwide.

North America

Canada

Mexico

Mexico has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet. The models come from Chevrolet USA, GM Korea, Mexico and other origins. Examples of Opel-sourced vehicles are Vectra, Astra, Corsa, Meriva, Zafira and Captiva (Opel Antara). Mexico also has some cars of its own, such as the Chevy C2, which is a reworked older-generation Corsa B. Vehicles based on US platforms are the Avalanche, the Suburban, the Equinox, the Tahoe, the Cheyenne (which is similar to the Silverado), the Aveo, the HHR, the Traverse, the Malibu, the Camaro and the Corvette. The Chevrolet Optra, assembled in South Korea by GM Korea, was also sold in Mexico. The second-generation Epica was sold as a business-only vehicle. In the past, GM also assembled the

Suburban A suburb (more broadly suburban area) is an area within a metropolitan area. They are oftentimes where most of a metropolitan areas jobs are located with some being predominantly residential. They can either be denser or less densely populated ...

and

Avalanche An avalanche is a rapid flow of snow down a Grade (slope), slope, such as a hill or mountain. Avalanches can be triggered spontaneously, by factors such as increased precipitation or snowpack weakening, or by external means such as humans, othe ...

in Mexico for export to other markets, chiefly the U.S. and Canada.

Asia

China

In 2009 China became Chevrolet's third-largest market, with sales of 332,774 vehicles, behind only the United States and Brazil (1,344,629 and 595,500 vehicles respectively). By 2010, Chevy sold just over half a million, with the Cruze being its best seller there. A total of 673,376 locally-manufactured Chevrolets were sold in China in 2018 (down from a record of 767,001 in 2014). In 2018, Chevrolet held just 2.90% share of the Chinese market (down from a record market share of 5.33% in 2012). The best-selling Chevrolet models in China by 2019 were the Cavalier (~ 10 000 units per month). Malibu (~ 3500 units per month), Equinox (~ 2000 units per month), Cruze - at one time the best-selling model (~ 1500 units per month), Sail (~ 1200 units per month), new Orlando (~ 1000 units per month), Malibu XL (~ 800 units per month), Trax (~ 100 units per month), Lova RV (~ 100 units per month), representing just 9 of the staggering total of 628 (sic) models of passenger cars being produced in China by February 2019.

India

Until 2003, GM India—originally a joint venture with

Hindustan Motors Hindustan Motors is an Indian Automotive industry, automotive manufacturer based in Kolkata. It is a part of the Birla Technical Services conglomerate. Hindustan Motors was the largest car manufacturer in India before the rise of Maruti Udyog. ...

, sold the

Opel Corsa The Opel Corsa is a supermini car manufactured and marketed by Opel since 1982 — as well as other brands, namely Vauxhall Motors, Vauxhall, Chevrolet, and Holden. At its height of popularity, the Corsa became the best-selling car in the ...

Opel Astra The Opel Astra is a compact car/ small family car ( C-segment) developed and produced by the German automaker Opel since 1991, currently at its sixth generation. It was first launched in September 1991 as a direct replacement to the Opel Kade ...

and the

Opel Vectra The Opel Vectra is a mid-size car (large family car) that was engineered and produced by the German automaker Opel from 1988 until 2010. Available in Sedan (automobile), saloon, hatchback and Station wagon, estate (from model year 1997 onwards ...

. Launched by GM's India operations, Chevrolet officially began business in India on June 6, 2003. The Corsa and Astra were built at a plant in Halol, Gujarat. Chevrolet sold the

Chevrolet Cruze The Chevrolet Cruze is a compact car produced by General Motors from 2008 through 2023. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, ...

, Chevrolet Spark, Chevrolet Optra, Chevrolet Aveo, Chevrolet Tavera,

Chevrolet Captiva The Chevrolet Captiva is a compact crossover SUV marketed by General Motors. The first generation was developed by GM Korea, based on the GM Theta platform and derived from the S3X concept car revealed in 2004. Released in 2006, it was sold i ...

, Chevrolet SRV, Chevrolet Beat, Chevrolet Sail and Chevrolet Aveo U-VA. The Chevrolet Forester, a rebadged

Subaru is the automaker, automobile manufacturing division of Japanese transportation conglomerate (company), conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the Automotive industry#By manufacturer, twenty-first largest aut ...

, was imported directly from

Fuji Heavy Industries , formerly , is a Japanese multinational corporation and conglomerate primarily involved in both terrestrial and aerospace transportation manufacturing. It is best known for its line of Subaru automobiles. Founded in 1953, the company was named ...

in Japan until 2005. The Cruze and Tavera were built at the Halol plant. Chevrolet also was the sole engine supplier for the Formula Rolon single-seater series in India. In 2017, GM ceased the production and sale of Chevrolet cars in India, but it continues to run service centers.

Indonesia

In 1999, Opel was rebranded to Chevrolet as a coincidence of Chevy's entry to Indonesia. Chevrolet stopped selling cars and ceased production in Indonesia by the end of March 2020.

Japan

From 1995 to 2000

Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...

in an agreement with GM sold the third-generation model Chevrolet Cavalier as the Toyota Cavalier in Japan in exchange for the Geo/Chevrolet Prism in an effort to avoid additional restrictions on their exports to the US. The OHV

Chevrolet Stovebolt engine The Chevrolet Stovebolt engine is a straight-six engine made in two versions between 1929 and 1962 by the Chevrolet, Chevrolet Division of General Motors. It replaced the company's Chevrolet Straight-4 engine, inline-four as their sole engine of ...

was used and reverse-engineered by Toyota when they created the Toyota Type A engine when GM had a factory manufacturing GM cars in Japan at Osaka Assembly during the 1920s. In the mid-2000s, Suzuki imported and marketed the Chevrolet TrailBlazer and the Chevrolet Optra wagon in Japan. Suzuki, a GM partner, also assembled and marketed the Chevrolet MW microvan. The MW was originally a rebadged Suzuki Wagon R+ and later a rebadged Suzuki Solio. Suzuki had also marketed the

subcompact in the past. In the 2010s, General Motors Japan Limited distributed and marketed the

Sonic Sonic or Sonics may refer to: Companies *Sonic Drive-In, an American drive-in, fast-food restaurant chain * Sonic (ISP), an Internet provider CLEC, serving more than 100 California communities * Sonic Foundry, a computer software company whic ...

, Captiva, Camaro, and

in limited numbers through an agreement with Yanase Co., Ltd. dealerships. In the 2000s, General Motors Asia Pacific (Japan) had distributed and marketed the TrailBlazer also. ,

Mitsui is a Japanese corporate group and '' keiretsu'' that traces its roots to the ''zaibatsu'' groups that were dissolved after World War II. Unlike the ''zaibatsu'' of the pre-war period, there is no controlling company with regulatory power. Ins ...

Bussan Automotive distributes and markets the

Chevrolet Tahoe The Chevrolet Tahoe (), and its Rebadging, badge-engineered GMC Yukon counterpart, are full-size SUVs and other trucks from General Motors, offered since 1994 and 1991, respectively. Since 1982, Chevrolet and GMC (General Motors division), GMC ...

, Chevrolet Express, Chevrolet HHR, Silverado, and Traverse. Previously, it had also marketed the Starcraft versions of the G-Van and Chevrolet TrailBlazer. Mitsui Bussan Automotive had been importing and distributing certain GM models since 1992, but will cease their GM import business in November 2011, as GM Japan wants to consolidate the distribution channels. The Chevrolet models that have been imported by Mitsui will no longer be sold once existing inventories are depleted. As of 2022, General Motors Japan imports and distributes the Camaro and right-hand-drive Corvette in Japan.

Kazakhstan

Kazakhstan-based Allure Group of Companies and Uzbekistan-based UzAuto Motors opened an assembly plant for the manufacture of Chevrolet-branded cars in March 2020, in the city of Kostanay. As of 2024, the vehicles are assembled from semi-knocked-down or complete-knocked-down kits. Assembly of the Chevrolet Onix from complete knock-down kits commenced at the plant in March 2024. A separate dealer in

Almaty Almaty, formerly Alma-Ata, is the List of most populous cities in Kazakhstan, largest city in Kazakhstan, with a population exceeding two million residents within its metropolitan area. Located in the foothills of the Trans-Ili Alatau mountains ...

, authorized by GM, imports and sells the Tahoe and Traverse.

Kyrgyzstan

Uzbekistan-based UzAuto Motors and Kyrgyz supplier DT Technikis are opening an assembly plant near Bishkek in the summer of 2024. Components will initially be imported from Uzbekistan, with plans to build components independently in the coming years. The plant will assemble Chevrolet and Isuzu vehicles. The Chevrolet brand has been licensed from GM. The plant will assemble 10,000 cars from semi-knocked-down kits within the first twenty months, with increased production expected. The Chevrolet Cobalt compact sedan will be the first Chevrolet-branded vehicle to be assembled at the plant, with plans to expand to many other models in the coming years.

Malaysia

Chevrolet entered the Malaysian market in 2003, replacing

. Between 2003 and 2009, a joint-venture between GM and

DRB-HICOM DRB-HICOM Berhad () is one of Malaysia's leading corporations, involved in the automotive manufacturing, assembly and distribution industry through its involvement in the passenger car and four wheel drive vehicle market segment, the national ...

called Hicomobil, marketed the Chevrolet Aveo, Chevrolet Optra, Chevrolet Nabira and Chevrolet Lumina. The joint venture was ended and Naza was taking over Chevrolet's dealership as Naza Quest Sdn Bhd in 2010. The lineup of Chevrolet cars available were Chevrolet Sonic,

Chevrolet Malibu The Chevrolet Malibu is a mid-size car that was manufactured and marketed by Chevrolet from 1964 to 1983 and from 1997 to 2025. The Malibu began as a trim-level of the Chevrolet Chevelle, becoming its own model line in 1978. Originally a rear-w ...

Chevrolet Orlando The Chevrolet Orlando () is a three-row compact MPV manufactured by General Motors under the Chevrolet brand from 2010 to 2023. The first-generation model was mainly developed and manufactured by GM Korea, while also assembled in four other coun ...

and

Chevrolet Colorado The Chevrolet Colorado (sharing mechanical commonality with the GMC Canyon) is a series of compact pickup trucks (mid-size since second generation) marketed by American automaker General Motors. They were introduced in 2004 to replace the Chevrol ...

. In 2018, Naza Quest Sdn Bhd ceased to distribute new Chevrolet vehicles in Malaysia, but continues to provide warranty support and aftersales service for existing Chevrolet customers.

Middle East

In the Middle East, Chevrolet-badged cars, trucks, SUVs, and crossovers are sourced from GM Korea (in South Korea) and GM in North America. Formerly, some models were sourced from GM Holden in Australia. The Middle Eastern market has a separate division called Chevrolet Special Vehicles, which (as of December 2007) sourced the high-performance CR8 sedan from

. The

Holden Commodore The Holden Commodore is a series of automobiles that were sold by now-defunct Australian manufacturer Holden from 1978 until 2020. They were manufactured from 1978 to 2017 in Australia and from 1979 to 1990 in New Zealand, with production of ...

was badged as the Chevrolet Lumina in the Middle East, as well as South Africa. The longer wheelbase

Holden Caprice The Holden Caprice is a full-size car which was produced by Holden in Australia from 1990 to October 2017. The similar Holden Statesman, which was also introduced in 1990 as a model below the Caprice, was discontinued in September 2010. Betw ...

was sold as the

Chevrolet Caprice The Chevrolet Caprice is a full-size car produced by Chevrolet in North America for the 1965 through 1996 model years. Full-size Chevrolet sales peaked in 1965, with over a million units sold. It was the most popular car in the U.S. in the 19 ...

in the Middle East. The Middle East fleet (particularly Saudi Arabia) includes the likes of the Groove, Captiva, Blazer, Tahoe, and Traverse in the SUV/crossover category, and the Silverado in the truck category. Previously, the Cruze, Malibu, Sonic, and Avalanche, among other models, were offered in the Middle East.

Pakistan

In Pakistan, Chevrolet introduced its cars in collaboration with a local automobile manufacturer called Nexus Automotive. The lineup from Chevrolet Pakistan included the Chevrolet Optra, Chevrolet Spark, Chevrolet Joy, Chevrolet Aveo,

, and

Philippines

Chevrolet has been in the Philippines for a long time, assembling the Chevrolet Bel-Air,

and even the 1st generation

by the Yutivo family-owned General Motors plant. Other than Chevrolets, the plant also assembled

s, Pontiacs,

s, and

s for the Filipino market. GM withdrew from the Philippines in 1985 and returned in 2000. During Chevrolet's absence in the market, many cars like the

Chevrolet Suburban The Chevrolet Suburban is a series of SUVs built by Chevrolet since the 1935 model year. The longest-used automobile nameplate in the world, the Chevrolet Suburban is currently in its twelfth generation, introduced for 2021. Beginning life a ...

and the

Chevrolet Astro The Chevrolet Astro is a minivan that was manufactured and marketed by the Chevrolet division of American auto manufacturer General Motors from 1985 to 2005. Sold alongside the GMC Safari, the Astro was marketed in multiple configurations, incl ...

have been imported new in the country via grey-market and sold to retailers. Chevrolet's current Philippine operations are under the control of The Covenant Car Company Inc. The company was officially incorporated on July 1, 2009 and assumed business operations on October 1, 2009. There are at least 24 dealerships around the country as of 2020. Its current lineup include the Chevrolet Spark, Chevrolet Sail,

Chevrolet Trax The Chevrolet Trax is a compact crossover SUV manufactured by General Motors and marketed under the Chevrolet brand since 2013, currently in its second generation. The first generation model was released globally in 2013 as the smallest, en ...

, Chevrolet Trailblazer,

, and the

. In 2018, the Corvette was added to the roster, making it the most expensive vehicle in the lineup. It is legally imported, as the government has seized and destroyed expensive vehicles that were bought into the country illegally. In 2019, the Camaro returned to the Philippines with a 2.0-liter turbo engine at 275 hp and 398Nm to compete with the Ford Mustang ever since it was introduced in 2010.

South Korea

Many global-market Chevrolet vehicles are designed and manufactured by

of South Korea, but they had been sold under the

Daewoo Motors Daewoo Motors ( ) was a South Korean Automotive industry, automotive company established in 1937 as "National Motors". The company changed its name several times until 1982 when it became "Daewoo Motors" following its acquisition by the Daewoo, ...

brand in South Korea until February 2011. The Daewoo brand was fully replaced by Chevrolet in March 2011. All Daewoo products relaunched under the Chevrolet brand, with the release of the

and Chevrolet Aveo. In 2015, the Impala was added to the lineup as Chevrolet began importing the American-built sedan to South Korea for the first time. In 2018, Gunsan plant was shut down on May 31 and VIDAMCO plant in

Hanoi Hanoi ( ; ; ) is the Capital city, capital and List of cities in Vietnam, second-most populous city of Vietnam. The name "Hanoi" translates to "inside the river" (Hanoi is bordered by the Red River (Asia), Red and Black River (Asia), Black Riv ...

Vietnam Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...

was sold by Vinfast in June.

and

was discontinued on May 31. Also

discontinued in July 2018. Their best-selling vehicle is Chevrolet Spark and

Thailand

The American-built

pickup is also manufactured in Rayong, Thailand. Starting in 2003, the

was badged as the Chevrolet Lumina in

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

for the VY and VZ model series. Exports lasted until 2005. General Motors is currently exploring cost-cutting options as part of its restructuring plan. One of these options involves expanding the Rayong, Thailand plant to add additional capacity to export Colorados to the US. This would allow the Shreveport, Louisiana plant to be closed (where the Colorado is also produced). This scenario is plausible only if a free-trade agreement is signed between the U.S. and Thailand, as the American

tariff A tariff or import tax is a duty (tax), duty imposed by a national Government, government, customs territory, or supranational union on imports of goods and is paid by the importer. Exceptionally, an export tax may be levied on exports of goods ...

on imported pickup trucks from non-FTA countries is currently 25%. The

United Auto Workers The United Auto Workers (UAW), fully named International Union, United Automobile, Aerospace and Agricultural Implement Workers of America, is an American labor union that represents workers in the United States (including Puerto Rico) and sou ...

is the most vocal opponent to a change in the tariff structure. In addition to the Colorado pickup trucks, General Motors began assembling Chevrolet Captiva sport utility vehicle in its Rayong plant during June 2007. The Thai-assembled Captiva is based on THETA platform under the program code C100. Also produced at the General Motors' Rayong plant are the Chevrolet Aveo (launched in September 2009 under the platform T100) and Chevrolet Cruze (launched in November 2010 under the platform GLOBAL DELTA). Chevrolet stopped selling its vehicles throughout Thailand in 2020, and sold the Rayong plant to Great Wall. Aftermarket sales, repairs and warranties will be honored for its Thai customers through authorized shops.

Uzbekistan

UzAuto Motors (formerly GM Uzbekistan and Uz-DaewooAuto) is an automotive manufacturer owned by the Government of Uzbekistan. It is based in Asaka, Uzbekistan. It manufactures vehicles under the marques Chevrolet and Ravon, for domestic sales and export. GM Uzbekistan was partly owned (25%) by General Motors and, in 2019, it was acquired by the Government of Uzbekistan and renamed UzAuto Motors. General Motors Uzbekistan, or GM Uzbekistan, became the new name of Uz-Daewoo Auto in March 2008 as part of a new joint venture owned by Uzavtosanoat JSC (75%) and General Motors Corporation (25%) with a factory in Asaka producing a variety of Chevrolet models. In the 2010s, the Damas (N150), Matiz (M150), Nexia (N150), Spark (M300), Epica, Malibu, and Captiva were assembled at the plant.

Australia

Even though the Australian market of today mainly consists of Australia's own automotive companies alongside European and Asian automobile brands, Australia once had its fair share of American cars as well. Bodies for the local assembly of Chevrolets were built in Australia as early as 1918 and by 1926 the newly created General Motors (Australia) Pty Ltd had established assembly plants in five Australian states to produce Chevrolet and other GM vehicles using bodies supplied by Holden Motor Body Builders. The merger of General Motors (Australia) Pty Ltd with the troubled Holden Motor Body Builders in 1931 saw the creation of General Motors-Holden and the ongoing production of various GM products including Chevrolet. GMH departed from traditional US body styles with the release of the Chevrolet

Coupe Utility A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and typically with two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the Fr ...

in 1934 and the Chevrolet "Sloper" Coupe in 1935. Post-war production recommenced in 1946. From 1949 Australian Chevrolets were to be locally assembled from components imported from Chevrolet in Canada although local production of the Coupe Utility body continued until 1952. 1968 was the last full year of Chevrolet assembly in Australia.

Classic A classic is an outstanding example of a particular style; something of Masterpiece, lasting worth or with a timeless quality; of the first or Literary merit, highest quality, class, or rank – something that Exemplification, exemplifies its ...

Chevrolet models such as Bel Air, Biscayne,

etc., are still found in many states around Australia. From the early 1970s to the early 1980s the Chevrolet name was also used on various light commercials in Australia. These ranged from the LUV (a rebadged Isuzu KB) to the third-generation C-series trucks. From 1998 to 2001 the

was sold in Australia as the Holden Suburban, which is expected to return under the Chevrolet badge with the twelfth generation models. Chevrolet and Holden share a number of models and model names including Malibu, Caprice, Colorado, Volt, Spark/Barina Spark, Sonic/Barina, Cruze, Equinox, and VF Commodore/Chevrolet SS. The Holden VF Commodore was exported from Australia to the United States as the Chevrolet SS until Holden ended production in May 2017 during its transition to a distribution platform of vehicles that are sourced from GM's American and international plants that is expected to badge as Holden vehicles. In 2018, the Chevrolet brand returned to Australia and New Zealand with the launch of the Camaro 2SS Coupe and the Silverado 2500HD/3500HD. These vehicles retained the Chevrolet badge and nameplate, and converted to RHD in Australia. In addition to the relaunch,

added the Camaro and Silverado to their performance lineup. With the Holden brand retired in 2021, GM continues to export Chevrolet models to the region under the "General Motors Specialty Vehicles" network, in order to expand more American models in that region. The imported Silverado pickup trucks are re-manufactured as right-hand-drive vehicles in Australia before distribution. Chevrolet is also looking at making the Camaro part of the V8 Supercar Series in 2023, where it would succeed the Holden ZB Commodore after its contracts with both Holden and the teams involved with the series expire in 2022. In Australia and New Zealand Chevrolets are often called Chevs as well as Chevys.

South Africa

In South Africa, Chevrolet was GM's main brand name until 1982, with a number of

Vauxhall Motors Vauxhall Motors Limited , ;Company No. 00135767. Incorporated 12 May 1914, name changed from Vauxhall Motors Limited to General Motors UK Limited on 16 April 2008, reverted to Vauxhall Motors Limited on 18 September 2017. is a British Automoti ...

and

derivatives being built under the Chevy name from 1965. In the 1970s, the advertising jingle "braaivleis, rugby, sunny skies and Chevrolet" (adapted from the US "Baseball, Hot Dogs, Apple Pies and Chevrolet") came to epitomise the ideal lifestyle of white male South Africans.

in Australia used the jingle "Football, Meat Pies, Kangaroos and Holden cars". Originally, Chevrolets were CKD kits of US models assembled in their plant in

Port Elizabeth Gqeberha ( , ), formerly named Port Elizabeth, and colloquially referred to as P.E., is a major seaport and the most populous city in the Eastern Cape province of South Africa. It is the seat of the Nelson Mandela Bay Metropolitan Municipal ...

. However, since South Africa was right-hand drive and the US was left-hand drive, along with encouragement by the South African government to use local content, Chevrolets such as the Biscayne were eventually made entirely in South Africa, along with GM's "own car for South Africa": the Ranger. By the 1970s, larger South African Chevrolets were based on Australian General Motors-Holden's models, the Kommando being based on the Holden Kingswood and the Constantia on the

Statesman A statesman or stateswoman is a politician or a leader in an organization who has had a long and respected career at the national or international level, or in a given field. Statesman or statesmen may also refer to: Newspapers United States ...

, while the smaller Firenza was based on the

Vauxhall Viva The Vauxhall Viva is a small family car that was produced by Vauxhall Motors, Vauxhall in a succession of three versions between 1963 and 1979. These were designated the HA, HB and HC series. The Viva was introduced a year after Vauxhall's fe ...

. The Chevrolet Nomad sold in South Africa was entirely different from the Nomad sold in the US; whereas the American Nomad was originally conceived as a

station wagon A station wagon (American English, US, also wagon) or estate car (British English, UK, also estate) is an automotive Car body style, body-style variant of a Sedan (automobile), sedan with its roof extended rearward over a shared passenger/cargo ...

version of the Corvette and eventually became the station wagon version of the Bel Air, the South African Nomad was an SUV of truck proportions before SUVs were popular. Due to local content laws the cars usually received different engines than in their home markets. However, these were replaced by

models like the Rekord, Commodore, and

Senator A senate is a deliberative assembly, often the upper house or Legislative chamber, chamber of a bicameral legislature. The name comes from the Ancient Rome, ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior ...

, and in 1982 the Chevrolet brand name was dropped in favour of Opel. Because of the political climate at the time, GM decided to divest from South Africa in 1986, and a local group eventually bought out GM's South African operations (including the Port Elizabeth plant) and renamed the company Delta Motor Corporation, which concentrated on Opels, Isuzus, and Suzukis, built under licence. However, thanks to an improved political climate in the 1990s, GM decided to reenter South Africa, eventually buying out the whole of Delta. In 2001, the Chevrolet name made a comeback, used on the Lumina, a rebadged

, and later on, on the Daewoo range of cars. Current Chevrolets (2013) include the Spark Lite (a rebadged Daewoo Matiz), Spark (a third-generation Matiz based on the 2007 Chevrolet Beat), Aveo Sedan and Hatch, the Sonic Sedan and Hatch (the second generation Aveo), Cruze Sedan and Hatch (underpinned by the front-wheel drive GM Delta II platform), the Lumina Sedan (including the

Ute Ute or UTE may refer to: * Ute people, a Native American people of the Great Basin * Ute Indian Tribe of the Uintah and Ouray Reservation, Utah * Ute Mountain Ute Tribe, Colorado, New Mexico, and Utah * Southern Ute Indian Tribe of the Southern ...

model), the Chevrolet Orlando (a five-door, seven-seat compact MPV manufactured by GM Korea under the Chevrolet division for worldwide markets), the Chevrolet Captiva a mid-size sport utility vehicle (SUV) developed by GM Daewoo (now GM Korea) the South Korean subsidiary of General Motors (GM) and sold under the Chevrolet brand, the Chevrolet TrailBlazer (a mid-size sport utility vehicle produced by the Chevrolet division of American automaker General Motors and based on a pickup truck chassis in this case the 2012 Chevrolet Colorado), and a pick-up version which was previously based on the

known as the Corsa Ute; but the current model which in collaboration with GM Brazil who developed it, is the Chevrolet Utility which is based on the Chevrolet Agila platform (a vehicle developed in Brazil and built in Argentina). In 2017, GM withdrew from South Africa, with its truck division and its plant changing hands to Isuzu while at the same time ending all sales and the dealership network of the Chevrolet brand. GM worked with both Isuzu and PSA (the new owners of Opel, which GM spun off the division to) to ensure existing customers receive parts and technical support during and after the company exit the country.

Europe

Until 2005,

Chevrolet Europe Chevrolet Europe GmbH was a subsidiary company of GM Korea (itself a subsidiary of U.S.-based automaker General Motors), founded in 2005, with headquarters in Zürich, Switzerland. It provided Chevrolet brand automobiles, most of which were made ...

sold a few models, mostly United States domestic market (USDM) models modified to suit European regulations. Among them were the Chevrolet Alero (which was a rebadged Oldsmobile Alero) and the Chevrolet Trans Sport (which was a

with the front end of the Pontiac Trans Sport). Among other models sold were the Camaro, the

Corsica Corsica ( , , ; ; ) is an island in the Mediterranean Sea and one of the Regions of France, 18 regions of France. It is the List of islands in the Mediterranean#By area, fourth-largest island in the Mediterranean and lies southeast of the Metro ...

Beretta Fabbrica d'Armi Pietro Beretta (; "Pietro Beretta Weapons Factory") is a privately held Italian firearms manufacturing company operating in several countries. Its firearms are used worldwide for various civilian, law enforcement, and military p ...

, the

, the Blazer, and the TrailBlazer. North American–built Chevrolet Impala V8 sedans have also been available in Europe in recent years, marketed as both large family sedans and more economically priced alternatives as high-performance executive cars. From 2005 all models from

were rebranded as Chevrolet in Europe. In the rest of the world, most Daewoo models have worn the Chevrolet badge since 2003. Exceptions include the use of the

Suzuki is a Japanese multinational mobility manufacturer headquartered in Hamamatsu, Shizuoka Prefecture, Shizuoka. It manufactures automobiles, motorcycles, all-terrain vehicles (ATVs), outboard motor, outboard marine engines, wheelchairs and a va ...

badge in the United States and Canada, the Pontiac badge in Canada, the

badge in Australia and New Zealand, and the

badge in China. During the mid-2000s, the

and

Cadillac Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...

range were marketed in Europe through a separate distribution channel operated by Netherlands-based Kroymans Corporation Group but following its bankruptcy in 2010, General Motors established a new Swiss based subsidiary to relaunch Chevrolet in Europe and add the Corvette, Camaro and Malibu models to the European range. From the beginning of 2016, General Motors reduced its presence in Europe only to its iconic models, such as the

, in order to strengthen its

and

brands. Although announcing that they will maintain a broad presence in Russia and the

Commonwealth of Independent States The Commonwealth of Independent States (CIS) is a regional organization, regional intergovernmental organization in Eurasia. It was formed following the dissolution of the Soviet Union, dissolution of the Soviet Union in 1991. It covers an ar ...

, General Motors later reduced their line-up to the iconic models in Russia, and more, the Opel division also exited the Russian market in 2015, while also abandoning production at their

Saint Petersburg Saint Petersburg, formerly known as Petrograd and later Leningrad, is the List of cities and towns in Russia by population, second-largest city in Russia after Moscow. It is situated on the Neva, River Neva, at the head of the Gulf of Finland ...

plant. As of March 2016, only the US-built Corvette Stingray and Tahoe, as well as the Russian-built

Niva Niva or NIVA can refer to: Places * Niva (river) in the Murmansk Oblast, Russia * Nivå, a town in Denmark * Nivå station, railway station in Denmark * Niva (Prostějov District), a village in the Czech Republic * Niva, Iran, a village in Kurdista ...

, were being offered on the Russian market. Chevrolet sales in Western and Central Europe ranged around 200,000 units per year since 2005, peaking at 216,160 units in 2007, while the market share achieved its highest of 1.28 percent in 2012. In Russia, sales grew constantly over the same period, from 67,000 units in 2005 to 205,040 units in 2012, Chevrolet holding a market share of 6.84 percent and being the top import car brand. In 2012, the top markets for Chevrolet in Europe, by the number of registrations, were Italy (31,150), Germany (29,694), France (24,613), Turkey (18,492) and Spain (15,165). The best selling model during the same year was the Aveo (54,800), followed by the Spark (47,600) and the Cruze (40,500). Currently, as of 2022, only the Corvette Stingray is available in most countries in Europe. In the

countries where Chevrolet vehicles are officially sold, the vehicles are mostly or wholly sourced from Uzbekistan-based UzAuto Motors, a former General Motors-Uzbekistan joint venture. UzAuto Motors is now a

state-owned enterprise A state-owned enterprise (SOE) is a business entity created or owned by a national or local government, either through an executive order or legislation. SOEs aim to generate profit for the government, prevent private sector monopolies, provide goo ...

with a license to assemble and sell Chevrolet-branded vehicles in several CIS member nations. Chevrolet vehicles are also assembled in Kazakhstan from semi-knocked-down kits supplied by UzAuto Motors.

Poland

During World War II in Poland, the

Home Army The Home Army (, ; abbreviated AK) was the dominant resistance movement in German-occupied Poland during World War II. The Home Army was formed in February 1942 from the earlier Związek Walki Zbrojnej (Armed Resistance) established in the ...

of the Polish resistance movement built an improvised armoured car – Kubuś which was based on the chassis of a civilian Chevrolet 157 truck, license-built in pre-war Poland by the Lilpop, Rau i Loewenstein company. The car was used against the German army in

Warsaw Warsaw, officially the Capital City of Warsaw, is the capital and List of cities and towns in Poland, largest city of Poland. The metropolis stands on the Vistula, River Vistula in east-central Poland. Its population is officially estimated at ...

during the

Warsaw Uprising The Warsaw Uprising (; ), sometimes referred to as the August Uprising (), or the Battle of Warsaw, was a major World War II operation by the Polish resistance movement in World War II, Polish underground resistance to liberate Warsaw from ...

in 1944. The damaged Kubuś survived the war and in 1945 was towed to the Polish Army Museum where it is currently on exhibition. A full-scale operational replica was created in 2004 by Juliusz Siudziński and is, as of 2009, on exhibition at the

Warsaw Uprising Museum The Warsaw Rising Museum (), in the Wola district of Warsaw, Poland, is dedicated to the Warsaw Uprising of 1944. The institution of the museum was established in 1983, but no construction work took place for many years. It opened on July 31, 20 ...

. Between the autumn of 2007 and the beginning of 2011, the Chevrolet Aveo was produced at the FSO plant in

, in collaboration with the Ukrainian company UkrAVTO, in both hatchback and sedan body styles. Between 2005 and 2014 GM sold some 60,000 cars under Chevrolet brand that represented 0.5–1% market share compere to Opel's 7% market share each year.

Russia

GM-AvtoVAZ was a joint venture between GM and the Russian company AvtoVAZ established in 2001, which produced the Chevrolet Niva, an SUV especially designed for the Russian market and conditions. The venture ended in December 2019, after AvtoVAZ acquired all General Motors' stake in it. General Motors also operated the GM Avto factory, located in

and opened in 2008. It was upgraded in 2012 and has produced the Opel Antara and

SUVs, the

from late 2009, and the TrailBlazer from semi-knocked down kits. It ceased production in July 2015, before Chevrolet's exit from the Russian market at the end of the year. In collaboration with the Russian company

GAZ Gaz may refer to: Geography *Gaz, Kyrgyzstan Iran * Gaz, Darmian, village in South Khorasan province * Gaz, Golestan, a village in Bandar-e Gaz County * Gaz, Hormozgan, a village in Minab County * Gaz, Kerman, a village * Gaz, North Khorasan, a ...

, the second generation Chevrolet Aveo was produced at the plant in

Nizhny Novgorod Nizhny Novgorod ( ; rus, links=no, Нижний Новгород, a=Ru-Nizhny Novgorod.ogg, p=ˈnʲiʐnʲɪj ˈnovɡərət, t=Lower Newtown; colloquially shortened to Nizhny) is a city and the administrative centre of Nizhny Novgorod Oblast an ...

for the Russian market, starting from the beginning of 2013, until 2015. Chevrolet vehicles were also produced at the

Avtotor Avtotor () is an automobile manufacturing company located in Kaliningrad Oblast, Russia. Avtotor was established in 1996. By 2008, it was one of the largest producers and assemblers of cars in the world. Industry publication ''Automotive Manufac ...

plant, located in

Kaliningrad Kaliningrad,. known as Königsberg; ; . until 1946, is the largest city and administrative centre of Kaliningrad Oblast, an Enclave and exclave, exclave of Russia between Lithuania and Poland ( west of the bulk of Russia), located on the Prego ...

. The models produced here were the Lacetti, Aveo, Epica, Captiva,

Orlando Orlando commonly refers to: * Orlando, Florida, a city in the United States Orlando may also refer to: People * Orlando (given name), a masculine name, includes a list of people with the name * Orlando (surname), includes a list of people wit ...

and Tahoe. As of December 2017, the

Chevrolet Corvette The Chevrolet Corvette is a line of American two-door, two-seater sports cars manufactured and marketed by General Motors under the Chevrolet marque since 1953. Throughout eight generations, indicated sequentially as C1 to C8, the Corvette is not ...

, and Chevrolet Niva were officially available for sale in Russia. In the first quarter of 2022, there were two distinct sales channels in Russia for Chevrolet vehicles. The first, operated by General Motors, sold the Tahoe and the Trailblazer. The second sales channel sold economical mass-market Chevrolet-branded vehicles assembled by UzAuto Motors in Uzbekistan. Both sales channels stopped selling Chevrolet vehicles in Russia in April 2022 due to U.S. and South Korean sanctions resulting from the

Russo-Ukrainian War The Russo-Ukrainian War began in February 2014 and is ongoing. Following Ukraine's Revolution of Dignity, Russia Russian occupation of Crimea, occupied and Annexation of Crimea by the Russian Federation, annexed Crimea from Ukraine. It then ...

South America

Historically, many Latin American-market vehicles from GM were modified derivatives of older models from GM's North American and European operations. The current S-10 and

Blazer A blazer is a jacket worn as part of a smart casual or business casual look. Similar to a sport jacket, a blazer is not part of a formal suit, and the terms "sport coat" and "blazer" may be used interchangeably in daily life. A nautical bl ...

exemplify this strategy. However, more modern vehicles are now being marketed as market conditions change and competition increases. Besides those older models made in Mexico, Ecuador, Colombia, and

Mercosur The Southern Common Market (commonly known by abbreviation ''Mercosur'' in Spanish and ''Mercosul'' in Portuguese) is a South American trade bloc established by the Treaty of Asunción in 1991 and Protocol of Ouro Preto in 1994. Its full me ...

countries, Korean-sourced cars from former Daewoo factories in some markets also get Korean- and U.S.-made Chevrolets on top of their local line-ups.

Argentina

In 1924, General Motors de Argentina, the local GM

subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...

, started importing Chevrolet Double Phaeton models which were welcomed with great demand. In 1925, in order to reduce costs in the Argentine market, General Motors decided to manufacture in Argentina and started producing a sedan, a roadster, a truck chassis and the Chevrolet Double Phaeton, now called "Especial Argentino", a model exclusively designed for the Argentine market. Sales increased and soon the

Oakland Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, with a population of 440,646 in 2020. A major West Coast port, Oakland is ...

and Pontiac units were incorporated to the assembly line. When the

Second World War World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

broke out the operations were complicated. In 1941 the Chevrolet number 250,000 was made, but the shortage of products made car production impossible. The last Chevrolet went out of the plant in August 1942. In order to avoid the total stoppage, the company made electrical and portable refrigerators and car accessories amongst other items. After the war, GM started producing the Oldsmobile and Pontiac lines and later Chevrolet was added. In 1959, manufacturing plants are enlarged and set up to produce cars, pick-ups and trucks. On January 25, 1960, the first Argentine Chevrolet pick-up was introduced. The following year the national government approves the investment plan for 45 million dollars which included a plant of 12,000 m². On March 12, 1962, the first Chevrolet 400 was made based on the North American Chevy II. The original plan considered a national integration of 50% during the first year of production; this amount had to be 90% in 1964 with a production of 15,000 units. By 1969, the Chevy line, derived from the American Chevy Nova, was presented. In the middle of the seventies, General Motors

market share Market share is the percentage of the total revenue or sales in a Market (economics), market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those ...

was reduced sharply from 9% in 1976 to 2% in 1978. Losses exceeded $30 million and the head company in the USA decided to halt production activities in Argentina. The Chevrolet trademark reappeared in 1985 for the production of the pick-up in its versions C-20 and D-20. In 1995, a plan for the manufacturing destined for export specially to Brazil and other countries of

materialized with the building of a new facility near

Rosario Rosario () is the largest city in the central provinces of Argentina, Argentine province of Santa Fe Province, Santa Fe. The city, located northwest of Buenos Aires on the west bank of the Paraná River, is the third-most populous city in the ...

, Santa Fe, for the production of the Opel-based Chevrolet Corsa and the Suzuki-based Chevrolet Grand Vitara 4x4. By 2010, the range was based on a variety of

based cars, together with the Brazilian Chevrolet Prisma.

Brazil

In Brazil, the Chevrolet Opala was based on the German Opel Rekord and American

from the late 1960s, continuing in production until the early 1990s, when it was replaced by a version of the

Opel Omega The Opel Omega is an executive car engineered and manufactured by German automaker Opel between 1986 and 2003. The first generation, the Omega A (1986–1994), superseded the Opel Rekord. It was voted European Car of the Year for 1987, and was ...

. The basic version had a 151 four-cylinder engine with 82 hp and 143.2 lb-ft. The top-of-the-line version was called Opala SS and used the GM engine 250-S inline six-cylinder and possessed solid lifters with 171 hp and 278.5 lb-ft, which led to the record-breaking South American speed road cars in 1976, with 118.36 mph (190.47 km/h), beating the Puma GTB (which also used the GM 250 engine inline six-cylinder, but without solid lifters) and the Brazilian version of the Dodge Charger R / T 318 and Ford Maverick V8 302 quadrijet. Other smaller Chevrolets in Brazil, such as the Kadett and Monza, were based on the

Opel Kadett The Opel Kadett is a small family car produced by the German automobile manufacturer Opel from 1936 until 1940 and then from 1962 until 1991 (the Cabrio continued until 1993), when it was succeeded by the Opel Astra. Originally, the Kadett was ...

and

Ascona 300px, Ascona Ascona ( ) is a municipality in the district of Locarno in the canton of Ticino in Switzerland. It is located on the shore of Lake Maggiore. The town is a popular tourist destination and holds the yearly Ascona Jazz Festival. ...

respectively. Chevrolet's product line-up in Brazil comprised some exclusive designs like the Corsa "B" based Celta, which was sold in Argentina under the Suzuki brand, the Astra, and a Brazilian-designed Vectra based on the

H. The passenger car range currently includes the Cruze, the Captiva, the Agile hatchback, Chevrolet Onix. The latest home-grown product is the Chevrolet Prisma MKII, released in 2013. Utility and

four-wheel drive A four-wheel drive, also called 4×4 ("four by four") or 4WD, is a two-axled vehicle drivetrain capable of providing torque to all of its wheels simultaneously. It may be full-time or on-demand, and is typically linked via a transfer case pr ...

vehicles line-up includes the S-10, the Blazer, and the

Montana Montana ( ) is a landlocked U.S. state, state in the Mountain states, Mountain West subregion of the Western United States. It is bordered by Idaho to the west, North Dakota to the east, South Dakota to the southeast, Wyoming to the south, an ...

. The Montana is a compact pickup truck, based on the Agile, that is also sold in other Latin American markets. From the 1960s to the mid-1980s, there was also a large station wagon, derived from the C10 truck (somewhat similar to the

), called the Veraneio.

Chile

Chile has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet. The models come from Chevrolet USA, GM Korea, Mexico, India and other origins. Chevrolet production in Chile began in 1962, although at first through local partners (in this case, Avayu with the Nova II). The Chevrolet C/K truck was manufactured in Chile between 1975–88.

Ecuador

Chevrolet has been operating in

Ecuador Ecuador, officially the Republic of Ecuador, is a country in northwestern South America, bordered by Colombia on the north, Peru on the east and south, and the Pacific Ocean on the west. It also includes the Galápagos Province which contain ...

for 80 years. GM Ecuador sells US Chevrolets alongside

sourced models. It also sells the 1983 Suzuki Supercarry under the Chevrolet name, and the Isuzu Rodeo was sold as the Chevrolet Rodeo throughout the 1990s.

Venezuela

Venezuela Venezuela, officially the Bolivarian Republic of Venezuela, is a country on the northern coast of South America, consisting of a continental landmass and many Federal Dependencies of Venezuela, islands and islets in the Caribbean Sea. It com ...

, Chevrolet has been operating since 1948, when truck production began in

Caracas Caracas ( , ), officially Santiago de León de Caracas (CCS), is the capital and largest city of Venezuela, and the center of the Metropolitan Region of Caracas (or Greater Caracas). Caracas is located along the Guaire River in the northern p ...

. In 1979 production moved to a plant in

Valencia Valencia ( , ), formally València (), is the capital of the Province of Valencia, province and Autonomous communities of Spain, autonomous community of Valencian Community, the same name in Spain. It is located on the banks of the Turia (r ...

that was purchased from

Chrysler FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...

. Chevrolet assembled more than 1,500,000 vehicles in its first 50 years in Venezuela.

Colombia

The Colombian Automotive Factory SA (Colmotores) was founded in 1956 and initially produced vehicles in Austin; in the 1960s, Simca and Dodge automobiles (its first car manufactured was a Coronet 440); and then, in 1980, began producing Chevrolet cars. Currently, Colmotores has more than 75% of the domestic market, with models from GM Korea and Suzuki. Particularly worthy of mention is the Aveo, Optra and the Spark.

Trinidad and Tobago

Since the early 1920s, Chevrolet cars and trucks were marketed in this country. The Master Deluxe Sedan of the late 1930s was considered to be a pinnacle of luxury. All cars sold through the local dealer, Neal and Massey (also franchisee for Vauxhall and Buick), were right-hand-drive, and imported from Canada and Australia. Throughout the 1940s and 1950s, GM maintained a market presence with the Bel Air, Impala and Fleetline. During the late 1960s and early 1970s, Australian Holden DeVilles badged as Chevrolet Caprices were sold, though a few "Islander" limited edition American Chevrolet Caprices were imported. Neal and Massey gave up the GM franchise in 1974 and the brand left the market. During the period 1998–2001, Southern Sales Ltd. imported the Chevy Monza and Joy. Based on the Opel Corsa platform and assembled in Mexico, these were the cheapest new cars available. Poor build quality, unprofessional dealer service, and a limited spare parts supply saw these cars exit the market with only a few units being sold. In 2003, the local Renault dealer marketed the Aveo sedan and hatchback, as well as the Optra sedan (a rebadged Suzuki Forenza), with limited success. A more intensive marketing campaign by a subsequent Chevrolet dealer, Lifestyle Motors, met with moderately more success. The models available were the Chevrolet Colorado (Isuzu D-Max twin), Spark (micro-car based on the Daewoo Matiz), Aveo sedan and hatchback, Optra sedan, hatchback and wagon, the Captiva SUV, and the Epica large saloon. In March 2011, the Cruze was added to the lineup and features a 1.8 litre gasoline engine. It bridged the gap between Optra and Epica models. Once the Optra was phased out, a 1.6 litre Cruze was made available.

Vehicle models

Sport

Chevrolet enters a variety of cars in sporting events around the world and is particularly well known in

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...

IndyCar IndyCar, LLC (stylized as INDYCAR), is an auto racing sanctioning body for American open-wheel car racing headquartered in Indianapolis, Indiana. The organization sanctions two racing series: the premier IndyCar Series with the Indianapolis ...

, and the FIA

World Touring Car Championship The FIA World Touring Car Championship was an international touring car championship promoted by Eurosport Events and sanctioned by the Fédération Internationale de l'Automobile (FIA). It has had several different incarnations, including a sing ...

NASCAR

Major teams include

Hendrick Motorsports Hendrick Motorsports is an American professional auto racing organization that competes in the NASCAR Cup Series. The team was founded in 1984 as All-Star Racing by Rick Hendrick. Hendrick Motorsports has won a NASCAR-record 316 Cup Series ra ...

Richard Childress Racing Richard Childress Racing (RCR) is an American professional stock car racing team that currently competes in the NASCAR Cup Series and the NASCAR Xfinity Series. The team is based in Welcome, North Carolina, and is owned and operated by Richard C ...

, and Trackhouse Racing Team, who all drive Chevrolet Camaro ZL1 1LE-branded cars. Hendrick has twelve championships, Childress has six championships, and former Chevrolet team Stewart-Haas Racing has two. Chevrolet is the most successful manufacturer to be involved in NASCAR with thirty-nine manufacturer's titles and the most recorded wins by a manufacturer. Previously, the Lumina,

Monte Carlo Monte Carlo ( ; ; or colloquially ; , ; ) is an official administrative area of Monaco, specifically the Ward (country subdivision), ward of Monte Carlo/Spélugues, where the Monte Carlo Casino is located. Informally, the name also refers to ...

, Impala, and the SS were used in both the

NASCAR Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States. The series began in 1949 as the Strictly Stock Division, ...

and

NASCAR Xfinity Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level NASCAR Cup Series, Cup Series. NXS events are frequently held as a Undercard, support ...

. Chevrolet teams in the NASCAR Cup Series currently use the Camaro ZL1 1LE, while Xfinity teams run the Camaro SS and

NASCAR Craftsman Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the NASCAR, National Association for Stock Car Auto Racing (NASCAR), and is the only series in NASCAR to race production pickup truck-based stock car racing, s ...

organizations race with the Silverado.

IndyCar

Chevrolet claimed six consecutive

Indianapolis 500 The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly shortened to Indy 500, is an annual automobile race held at the Indianapolis Motor Speedway in Speedway, Indiana, United States, an enclave suburb of Indian ...

wins from 1988 to 1993 and five consecutive CART Series championships from 1988 to 1992, with notable drivers such as Rick Mears, Al Unser Jr.,

Michael Andretti Michael Mario Andretti (born October 5, 1962) is an American former racing driver, and current team owner. Statistically one of the most successful drivers in the history of American open-wheel car racing, Andretti won the 1991 CART champions ...

, Danny Sullivan, Arie Luyendyk,

Emerson Fittipaldi Emerson Fittipaldi (; born 12 December 1946) is a Brazilian former racing driver and motorsport executive, who competed in Formula One from to . Fittipaldi won two Formula One World Drivers' Championship titles, which he won in and with Team ...

, and

Bobby Rahal Robert Woodward Rahal ( ; born January 10, 1953) is an American racing driver and motorsports executive. As a driver, he won three championships and 24 races in the CART open-wheel series, including the 1986 Indianapolis 500. As co-owner of R ...

. Chevrolet replaced Oldsmobile as the General Motor brand at the

IndyCar Series The IndyCar Series, officially known as the NTT IndyCar Series for sponsorship reasons, is the highest class of American open-wheel car racing in the United States, which has been conducted under the auspices of various sanctioning bodies sinc ...

from 2002 to 2005.

Hélio Castroneves Hélio Castroneves (; born Hélio Alves de Castro Neves; 10 May 1975) is a Brazilian auto racing driver. He competes part-time in the IndyCar Series, driving the No. 06 Dallara-Honda for Meyer Shank Racing. He is one of four drivers to have w ...

won the Indianapolis 500 and Sam Hornish Jr. the championship, but the American brand had little success the next years. Chevrolet returned to IndyCar in 2012. After several years of

Honda commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan. Founded in October 1946 by Soichiro Honda, Honda has bee ...

being the only engine provider, Chevrolet rejoined the series in 2012. Major teams include

Team Penske Team Penske (formerly Penske Racing) is an American professional auto racing organization, competing in the IndyCar Series, NASCAR Cup Series, IMSA SportsCar Championship and FIA World Endurance Championship. Debuting at the 1966 24 Hours of Day ...

, KV Racing,

Chip Ganassi Racing Chip Ganassi Racing, LLC (CGR), also sometimes branded as Chip Ganassi Racing Teams, is an American auto racing organization competing in the NTT IndyCar Series. They have formerly competed in the NASCAR Cup and Xfinity Series, Global Rally ...

and CFH Racing who all use Chevy engines. Chevrolet won several races including the Indianapolis 500 in 2013, 2015, 2018–2019, 2023–2024, as well as seven drivers championships.

Tudor United SportsCar Championship

The

runs in the GT LeMans class for Tudor United SportsCar Championship, which was, until 2014, the

American Le Mans Series The American Le Mans Series (ALMS) was a sports car racing series based in the United States and Canada. It consisted of a series of Endurance racing (motorsport), endurance and sprint races, and was created in the spirit of the 24 Hours of Le M ...

in the GT class, when ALMS merged with Grand-Am to form Tudor United SportsCar Championship. Corvette Racing started in 1999 at the Daytona 24-hour race and has since won eight consecutive ALMS GT1 manufacturers and team championships and seven ALMS GT1 drivers' titles. The Corvette also takes part in the French

24 Hours of Le Mans The 24 Hours of Le Mans () is an endurance-focused Sports car racing, sports car race held annually near the city of Le Mans, France. It is widely considered to be one of the world's most prestigious races, and is one of the races—along with ...

race.

FIA World Touring Car Championship

In 2005, when the Chevrolet brand was re-launched in Europe, Chevrolet took part in the WTCC with a version of the Lacetti, developed by the UK-based Ray Mallock Ltd (RML). In 2009 the Cruze replaced the Lacetti and won the Drivers' and Manufacturers' championship from 2010 to 2012.

British Touring Car Championship

Chevrolet participated in the

British Touring Car Championship The British Touring Car Championship (BTCC), officially known as the Kwik Fit British Touring Car Championship for sponsorship reasons, is a touring car racing series held each year in the United Kingdom, currently organised and administered by ...

with the Cruze between 2010 and 2011.

British football

In May 2012, Chevrolet replaced

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The origins of the compa ...

as the official automotive sponsor of the English football team

Manchester United Manchester United Football Club, commonly referred to as Man United (often stylised as Man Utd) or simply United, is a professional association football, football club based in Old Trafford (area), Old Trafford, Greater Manchester, Engl ...

. From the start of the 2014–15 season Chevrolet became the team's principal shirt sponsor. The deal is contracted to run for seven years, worth a world-record $560 million

USD The United States dollar (symbol: $; currency code: USD) is the official currency of the United States and several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish silver dollar, divided it int ...

. In July 2012, Chevrolet and English Premier League football team

Liverpool F.C. Liverpool Football Club is a professional Football club (association football), football club based in Liverpool, England. The club competes in the Premier League, the top tier of English football league system, English football. Founded in ...

announced a four-year partnership that made Chevrolet the official automotive partner of the club. The deal ended two years prematurely, in 2014, following GM pulling the Chevrolet brand out of Europe. GM's subsidiary in the UK,

, took over from Chevrolet as the club's automotive sponsor.

Racecars

Visual image

Chevrolet bowtie logo

The Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. According to an official company publication titled ''The Chevrolet Story'' of 1961, the logo originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car. However, in an interview with Durant's widow, Catherine, published in a 1986 issue of ''Chevrolet Pro Management Magazine'', Catherine recalled how she and her husband were on holiday in

Hot Springs, Virginia Hot Springs is a census-designated place (CDP) in Bath County, Virginia, Bath County, Virginia, United States. The population as of the United States Census, 2020, 2020 Census was 524. It is located about southwest of Warm Springs, Virginia, Warm ...

, in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would be a very good emblem for the Chevrolet." Unfortunately, at the time, Mrs. Durant didn't clarify what the motif was or how it was used. Ken Kaufmann, historian and editor of ''The Chevrolet Review'', discovered in a November 12, 1911, edition of the ''

Atlanta Constitution ''The Atlanta Journal-Constitution'' (''AJC'') is an American daily newspaper based in Atlanta metropolitan area, metropolitan area of Atlanta, Georgia (U.S. state), Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Jo ...

'' newspaper, an advertisement from the Southern Compressed Coal Company for "Coalettes", a refined fuel product for fires. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that soon became the Chevrolet icon. The date of the paper was just nine days after the incorporation of the Chevrolet Motor Co. One other explanation attributes the design to a stylized version of the cross of the Swiss flag. Louis Chevrolet was born in Switzerland at

La Chaux-de-Fonds La Chaux-de-Fonds (; archaic ) is a Swiss city in the canton of Neuchâtel. It is located in the Jura Mountains at an altitude of 992 metres, a few kilometres south of the French border. After Geneva, Lausanne, Biel/Bienne, and Fribourg, ...

Canton of Neuchâtel The Republic and Canton of Neuchâtel (; ; ; ) is a mostly French-speaking canton in western Switzerland. In 2007, its population was 169,782, of whom 39,654 (or 23.4%) were foreigners. The capital is Neuchâtel. History County of Neuchâtel ...

, to French parents, on Christmas Day 1878. An October 2, 1913, edition of ''

The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...

'' seems, so far, to be the earliest known example of the symbol being used to advertise the brand. The first bowtie logo without embedded text first appeared in 1985, as part of the Heartbeat of America ad campaign. In 2004, Chevrolet began to phase-in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally, where previously the logo was blue for passenger cars and gold for trucks.

Typography

The Klavika Condensed font was designed by type design studio Process Type Foundry under the art direction of Aaron Carámbula for General Motors marketer FutureBrand as part of Chevrolet's 2006 redesign. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008. In the Young Creative Chevrolet corporate identity guidelines, Klavika is listed for use in all communication materials. Klavika was phased out beginning in 2012 and replaced by Knockout (from Hoefler & Frere-Jones) while the campaign was still ongoing. Currently,

Goodby, Silverstein & Partners Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco. History The agency was founded on April 15, 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin l ...

is utilizing the typeface families ''Louis'', a group of simplified, legible grotesque gothics named after co-founder Louis Chevrolet, and ''Durant'', a roman group, just as simplified and legible, named after co-founder William Durant, on print, television and Chevrolet's website advertisements.

100th anniversary

As part of Chevrolet's 100th anniversary in 2011, a dedicated channel was created by the American internet based

Pandora Radio Pandora is a subscription-based music streaming service owned by the broadcasting corporation Sirius XM that is based in Oakland, California in the United States. The service carries a focus on recommendations based on the " Music Genome Proje ...

station, playing the Top 100 songs mentioning the brand. Beginning on November 3, 2011, Chevrolet celebrated the countdown to its 100th birthday by encouraging its customers and fans to tell their Chevy stories, vote for their favorite Chevrolet cars and trucks, and take the birthday party to their communities with the help of Chevrolet and its dealers. A feature-length documentary titled 'Chevy100, An American Story', produced by Roger Sherman, was premiered on November 3, 2011 at Detroit Institute of Arts in downtown Detroit, featuring drivers, collectors, restorers, racers and journalists with a passion for cars and trucks. In honor of the 100th birthday of Chevrolet, Indianapolis Motor Speedway, Chevrolet and Indianapolis businessman David Ring have arranged to properly mark the grave of Arthur Chevrolet, brother of Chevrolet co-founder Louis Chevrolet.

Logo evolution

The logo through the years: Chevy logo 1911.png, 1911–13 Chevrolet logo 1913.png, 1913–14 Chevrolet firstbowtie 1913.png, 1914–34 Chevrolet logo 1934.png, 1934–40 Chevrolet logo 1940.png, 1940–50 Chevrolet 1943 logo.png, 1943–45 Chevrolet logo 1950.png, 1950–64 Chevrolet logo 1964.png, 1964–76 Chevrolet logo 1976.png, 1976–88 Chevrolet logo 1988.png, 1988–2002 Chevrolet bowtie 2023.svg, 2023–24 ;Notes

Marketing

Advertising

Earlier marketing efforts touted efficiency combined with savings – ("enormous buying power", 1914; "Quality at low cost", 1923, "A Six for the Price of a Four", 1929), interspersed with what could be described as "loftier" messages (positioning the automobile –and Chevy by extension—as "Man's conquest of time", 1923). Of the marketing campaigns from more recent decades, "See the U.S.A. in Your Chevrolet" (used in the 1950s and 1960s) was one of the longest lasting. In 1949, Chevy sponsored "Inside USA" on CBS; while this was a short-lived show, the tune created for it got new life in 1951, when Chevy began sponsoring the Dinah Shore show and Shore sang it at the close of every show. A selection of Chevrolet's more recent marketing campaigns includes the following: * 100-Hour Endurance and Economy Run (early 1920's) * See the U.S.A. in Your Chevrolet (1950s–1960s) * Putting you first keeps us first (1960s)Automotive News, October 31, 2011 * It's Exciting! (mid-1960s) * Building a better way to see the U.S.A. (early 1970s) * Baseball, Hotdogs, Apple Pie & Chevrolet (1975; 2006) * Now that's more like it (late 1970s) * Chevy makes good things happen (1982) * USA-1 Taking Charge (1983) * Today's Chevrolet—Live It (1985) * The Heartbeat of America (1987–1994) * Rock, Flag and Eagle (1985–1987) * From the country that invented Rock and roll (1993-1997; Chevrolet Camaro) * Genuine Chevrolet (1994–1999) * Tried, Tested, and True (1996–2004 in Canada) * We'll Be There (1999–2004 in United States) * Like a Rock (1991–2004; Chevrolet Trucks) Featuring the

Bob Seger Robert Clark Seger ( ; born May 6, 1945) is a retired American singer, songwriter, and musician. As a locally successful Detroit-area artist, he performed and recorded with the groups Bob Seger and the Last Heard and the Bob Seger System throu ...

song of the same name * An American Revolution (2004–2009) * For All Life's Roads (2004–2006; Canada) * Our Country, Our Truck (2006–2007; Chevrolet Trucks) * America's Best Trucks (2007–present; Chevrolet Trucks) * Let's Go (2007–2009; Canada) * May the Best Car Win (2009–2010; United States and Canada) * Excellence for Everyone (2010–present) * Chevy Runs Deep (2010–2013; United States): A series of TV commercials were produced with Goodby, Silverstein and Partners, and was unveiled during the week of 2010 MLB World Series. Early commercials include 'Chevrolet: Anthem', 'Chevrolet: Dogs and Pickups', 'First Car', 'Chevrolet: Coming Home', 'Chevrolet Volt: Anthem', which positioned Chevy as a brand that is part of the American fabric in song, culture and in most of our pasts in one way or another. * Chevrolet is the Car (2011–2012; South Korea, Japan) * Driving Our World Forward/I'm proud (2011-; Canada): Chevrolet Sonic and Chevrolet Orlando ads were produced by Toronto-based production company Holiday Films. In Quebec, the brand introduced a new tag line: 'I'm proud'. The campaign included commercials in Mandarin, Cantonese, Tamil, Punjabi and Hindi languages. French version of the Antham ad also uses alternate slogan 'Chevrolet, et fier de l'être.' The fully integrated campaign includes TV, print and outdoor elements as well as extensive social media. The General Motors brand also held live events, including a concert in Toronto, presentations by parenting expert Nanny Robina and 'mompreneur' Erica Ehm, and a live yoga session. Mike Speranzini, director of advertising and communications for General Motors Canada, claimed that by leveraging the fact that Chevrolet is a global brand, consumers are seeing it in a more favourable light. Slogan in other languages include: 'Driving me (and) your world' (驅動你我的世界) (Mandarin Chinese, Cantonese Chinese) * Love. Life. Chevrolet (2012–present; South Korea, Japan) As part of the Cruze campaign (in association with MacLaren McCann, Canada), outdoor vinyl materials, recycled seatbelts and bicycle inner tubes were made into messenger bags, laptop sleeves, and oversize totes. * Live Better. (2012–present; United States) * What do you #playfor (2012–present; Global Campaign): Chevrolet sponsors Manchester United replacing Aon as the shirt sponsor. The campaign slogan, "What do you #playfor?" attempts to engage users on social media. Chevrolet also launched multiple sites across the globe under the main Chevrolet Football Club website. * Find New Roads (2013–; United States, Canada, Latin America): The slogan replaced the previous Chevy Runs Deep tag line, after Chevy Runs Deep campaign had been criticized as ineffectual. External applications of 'Find New Roads' was set to begin globally later in the first quarter of 2013. The first Find New Roads commercial, a 90-second commercial titled 'Dog & Doe' (produced by Commonwealth) featuring Chevrolet Volt, Spark, Sonic, Impala, Corvette Stingray, was premiered during 2013 Grammy Awards. The campaign was expected to cover 13 product launches for 2013 in the U.S. and 20 introductions throughout the world. In 2018, South Korea added a new slogan called "Find New Roads"+"다시 힘차게 달리다". Now they use "Find New Roads" again. * Strong (2013-2019, Silverado Trucks): Using the Will Hoge song of the same name. Started with the launch of the 2014 Silverado in the summer of 2013.

Controversy over reliability claims

Chevrolet's advertisement promoting reliability has been pulled after recent backlash. In the advertisement (which is part of their "Real People. Not Actors" campaign), Chevrolet spokesperson Potsch Boyd claims that "based on a recent nationwide survey (by

Ipsos Ipsos Group S.A. (; derived from the Latin expression, ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publ ...

), Chevy is more reliable than Toyota, Honda, and Ford." However, Chevrolet included a disclaimer stating that the survey was based on 2015 model year vehicles; several of these vehicles have been updated (facelifted and/or redesigned) since then. According to the ''

Detroit Free Press The ''Detroit Free Press'' (commonly referred to as the ''Freep'') is a major daily newspaper in Detroit, Michigan, United States. It is the largest local newspaper owned by Gannett (the publisher of ''USA Today''), and is operated by the Detro ...

'' and ''Detroit News'', Ford, Honda and Toyota all challenged the accuracy of the claim. Furthermore, these claims were challenged by ''Consumer World'', which noted that independent studies by '' J. D. Power'' and ''

Consumer Reports Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy. Founded ...

'' contradicted them.

Marketing agency

FutureBrand, an Interpublic Group of Companies company, has been working with General Motors since 2000, who also involved the commissioning of a font that was later sold as Klavika Condensed, as part of re-design of Chevrolet in 2006. In 2010, General Motors replaced the advertising agency Campbell Ewald, also of Interpublic Group of Companies, with Publicis Worldwide. Campbell-Ewald had served Chevrolet since 1919. In May 2010 Chevrolet's advertising account was awarded to Goodby, Silverstein and Partners. As part of the attempt to attract 18- to 24-year-old drivers, General Motors hired MTV Scratch. Some of the collaboration results include Chevy ads showing their cars skydiving, bungee jumping, doing other stunts. The commercial was produced with consultations from students from UCLA, Pepperdyne and high schools. Some of the footage was later used in Chevrolet Sonic ad titled 'Stunt Anthem' during Super Bowl XLVI. In March 2012, two competing agencies, San Francisco-based Goodby, Silverstein and Partners (part of Omnicom Group), and New York-based McCann Erickson Worldwide (part of Interpublic Group), joined to form an equal joint venture company called Commonwealth to handle most of Chevrolet's ads. Prior to the joint venture, Goodby, Silverstein and Partners performed marketing in the US, including the "Chevy Runs Deep" campaign; McCann handled Chevrolet ads in China, Latin America, Mexico, Canada and other markets. Commonwealth handled and supervised creative work worldwide out of Detroit for all markets except China, India and Uzbekistan, where GM has joint auto-making ventures. McCann continued to handle ads in China and India, and Uzbekistan will be contracted as needed. MacLaren McCann continued on as AOR for the entire GM brand in Canada, but the Chevrolet brand will act as a "spoke" to Detroit's creative hub, with content and messaging flowing through Commonwealth, but adapted for the Canadian market. Performance Marketing Group Incorporated manages Chevrolet Racing's experiential marketing properties for its at-track activation platforms in conjunction with the NASCAR Sprint Cup Series, the IZOD IndyCar Series, and the American Le Mans Series with Team Corvette.

Chevrolet-only naming attempt

In 2010, a memo signed by Chevrolet sales and service vice president Alan Batey and General Motors marketing division vice president Jim Campbell was sent to Chevrolet employees at its Detroit headquarters, instructing employees to only use Chevrolet when addressing the brand, in order to present a consistent brand message. A postscript to the memo says a sort of cuss jar - a plastic "Chevy" can - has been placed in the hallway. "Every time someone uses 'Chevy' rather than Chevrolet", the note said, the employee is expected to put a quarter in the can. The proceeds were to be spent on "a team building activity". Paul Worthington, head of strategy for

Wolff Olins Wolff Olins is a global brand consultancy agency that specialises in corporate identity. It was founded in 1965 in London, where its main office is still based, as well as having offices in New York City, San Francisco and Los Angeles. It emplo ...

, said that the branding effort ran counter to a trend in which corporate names had become more casual. Ian Beavis of Nielsen Automotive Group said that marketers cannot control what consumers call their products, but nicknames do not work in new markets where Chevrolet is trying to get a start. Following the release of the memo, General Motors published a statement claiming the note was in no way discouraging customers or fans from using the Chevy name. Following the 2010 memo incident, Chevy Runs Deep campaign remains to use the 'Chevy' name, while Driving Our World Forward and Find New Roads campaigns uses the 'Chevrolet' name.

Watches

In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet brand name. Although the watches bear the name of Louis Chevrolet, they are not marketed or produced in association with General Motors. The watch brand pays tribute to

, co-founder of the Chevrolet automobile company, whose father was a watchmaker and in his childhood helped his father at the workbench. The collection was called Frontenac, the name inherited from the race car company founded by Louis Chevrolet. The Chevrolet watch collection comprises automatic, manually wound and quartz models, equipped with

ETA Eta ( ; uppercase , lowercase ; ''ē̂ta'' or ''ita'' ) is the seventh letter of the Greek alphabet, representing the close front unrounded vowel, . Originally denoting the voiceless glottal fricative, , in most dialects of Ancient Greek, it ...

and

Ronda Ronda () is a Municipalities in Spain, municipality of Spain belonging to the province of Málaga, within the autonomous community of Andalusia. Its population is about 35,000. Ronda is known for its cliffside location and a deep canyon that ca ...

movements. The Louis Chevrolet Frontenac watches, manufactured in

Porrentruy Porrentruy (; ; ) is a Swiss municipality and seat of the district of the same name located in the canton of Jura. Porrentruy is home to National League team, HC Ajoie. History The first trace of human presence in Porrentruy is a Mesolit ...

, the Swiss Jura region, feature the styling cues suggested by the Chevrolet cars. The collection was developed while applying the same materials as used in the car industry. Pearled appliques on the Chevrolet watches' dials remind the metal forms of the old dashboards. The number "8", Chevrolet's racing number, is sported on the case back.

Branding by other manufacturers

In December 2019, after AvtoVAZ acquired General Motors' stake in their former GM-AvtoVAZ joint venture and as part of the deal, AvtoVAZ kept using the Chevrolet branding for the Niva models. The Chevrolet branding by AvtoVAZ continued until August 2020, when it was replaced with

Lada LadaAccording to various sources, the name Lada is derived from a Russian word for Viking longships (). (, , marketed as LADAFrom 2004 onwards Lada is marketed worldwide, including in Russia, using the all-capitals brand name written in Latin sc ...

Notes

References

External links

* {{Navboxes , titlestyle = background:#ccccff , list = {{Early Chevrolet cars {{Chevrolet {{Early Chevrolet Trucks {{Chevrolet Truck {{General Motors {{General Motors brands {{ChevroletinNASCAR {{Automotive industry in the United States {{AvtoVAZ Car brands 1911 establishments in Michigan Car manufacturers of the United States Emergency services equipment makers General Motors marques IndyCar Series engine manufacturers Motor vehicle manufacturers based in Michigan Truck manufacturers of the United States Vehicle manufacturing companies established in 1911

History

International operations

North America

Canada

Mexico

Asia

China

India

Indonesia

Japan

Kazakhstan

Kyrgyzstan

Malaysia

Middle East

Pakistan

Philippines

South Korea

Thailand

Uzbekistan

Australia

South Africa

Europe

Poland

Russia

South America

Argentina

Brazil

Chile

Ecuador

Venezuela

Colombia

Trinidad and Tobago

Vehicle models

Sport

NASCAR

IndyCar

Tudor United SportsCar Championship

FIA World Touring Car Championship

British Touring Car Championship

British football

Racecars

Visual image

Chevrolet bowtie logo

Typography

100th anniversary

Logo evolution

Marketing

Advertising

Controversy over reliability claims

Marketing agency

Chevrolet-only naming attempt

Watches

Branding by other manufacturers

See also

Notes

References

External links