The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air
television network
A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or pay television providers. Until the mid- ...
. It is owned by parent company
Nine Entertainment
Nine Entertainment (registered as Nine Entertainment Co. Pty Ltd) is an Australian publicly listed media company with holdings in radio and television broadcasting, newspaper publications and digital media. It uses Nine as its corporate brandi ...
and is one of five main
free-to-air television networks in Australia.
From 2017 to 2021, the network's slogan has been "We Are the One". Since 2021, the network has changed its slogan back to the iconic Golden Era slogan "Still the One".
As of 2022, the Nine Network is the second-rated television network in Australia, behind the
Seven Network
The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of five main free-to-air television networks in Australi ...
, and ahead of the
ABC TV,
Network 10
Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of fi ...
and
SBS.
History
Origins
The Nine Network's first broadcasting station was launched in Sydney, New South Wales, as
TCN-9
TCN is the flagship television station of the Nine Network in Australia. The station is currently located at 1 Denison Street, North Sydney. The licence, issued to a company named Television Corporation Ltd headed by Sir Frank Packer, was one ...
on 16 September 1956 by ''
The Daily Telegraph
''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally.
It was f ...
'' owner
Frank Packer
Sir Douglas Frank Hewson Packer (3 December 19061 May 1974), was an Australian media proprietor who controlled Australian Consolidated Press and the Nine Network. He was a patriarch of the Packer family.
Early life
Frank Packer was born in ...
.
John Godson introduced the station and former advertising executive
Bruce Gyngell
Bruce Gyngell AO (8 July 1929 – 7 September 2000) was an Australian television executive, active for more than 40 years in both Australian and UK television. Although Gyngell began his career in radio, in the 1950s he stepped into the arena o ...
presented the first programme, ''This Is Television'' (so becoming the first person to appear on Australian television). Later that year,
GTV-9 in Melbourne commenced transmissions to broadcast the
1956 Summer Olympics
The 1956 Summer Olympics, officially known as the Games of the XVI Olympiad, were an international multi-sport event held in Melbourne, Victoria, Australia, from 22 November to 8 December 1956, with the exception of the equestrian events, wh ...
, later forming the National Television Network alongside
QTQ
QTQ is an Australian television station, licensed to, and serving Brisbane, Queensland. It is owned by the Nine Entertainment Co., and is part of the Nine Network. It broadcasts on VHF Channel 8 ( digital). QTQ began broadcasting on 16 August ...
-9 in Brisbane in 1959 and
NWS-9 in Adelaide, the basis of the current Nine Network, in 1959. Before its formation, TCN-9 was then affiliated with
HSV-7 (because alongside the
Seven Network
The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of five main free-to-air television networks in Australi ...
, they were both Australia's first television stations, having opened in 1956, and GTV-9's sister affiliate was
ATN-7.
The network, by 1967, had begun calling itself the National Nine Network, and became simply the Nine Network Australia in 1987.
Kerry Packer
Kerry Francis Bullmore Packer (17 December 1937 – 26 December 2005) was an Australian media tycoon, and was considered one of Australia's most powerful media proprietors of the twentieth century. The Packer family company owned a controlling ...
inherited the company after his father's death in 1974. Before the official conversion to colour on 1 March 1975, it was the first Australian television station to regularly screen programmes in colour with the first program to use it premiering in 1971, the very year
NTD-8 in
Darwin
Darwin may refer to:
Common meanings
* Charles Darwin (1809–1882), English naturalist and writer, best known as the originator of the theory of biological evolution by natural selection
* Darwin, Northern Territory, a territorial capital city i ...
commenced.
The
New South Wales Rugby Football League
The New South Wales Rugby League (NSWRL) is the governing body of rugby league in New South Wales and the Australian Capital Territory and is a member of the Australian Rugby League Commission. It was formed in Sydney on 8 August 1907 and wa ...
grand final of 1967 became the first football grand final of any code to be televised live nationally. The Nine Network paid $5,000 () to attain the broadcasting rights.
Nine Network station
STW
STW is an Australian television station owned by the Nine Network that is based in Perth, Western Australia.
''STW'' broadcasts from a shared facility transmitter mast located in Carmel. The station callsign, ''STW'', is an acronym of Swan Tele ...
-9 Perth, which opened in 1965, became
owned-and-operated station
In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an network af ...
when
Alan Bond
Alan Bond (22 April 1938 – 5 June 2015) was an English-born Australian businessman noted for his high-profile and often corrupt business dealings. These included his central role in the WA Inc scandals of the 1980s, and what was at the time ...
purchased the network for one billion dollars in 1987, a deal that became effective after government approvals in 1988. However, in 1989, Bond Media sold the station to
Sunraysia Television
Sunraysia Television was a publicly listed company which owned Channel Nine Perth's parent company ''Swan Television and Radio Broadcasters'' from 1989 to 2007. Although listed on the ASX, Sunraysia had been majority owned by Eva Presser's Sabte ...
for
A$95 million, due to the federal cross-media ownership laws which restricted the level of national reach for media owners. Nine, which then also included Channel 9 in Brisbane, fell back into the hands of Kerry Packer after Alan Bond's bankruptcy in 1992.
In 2011, GTV 9 Melbourne moved from 22 Bendigo Street, Richmond, to 717 Bourke Street, Docklands. 22 Bendigo Street started out as the Wertheim Piano Factory, then became the Heinz Soup Factory, then GTV9. The building in Bendigo Street still stands, now as luxury apartments.
The "Golden Era" (1977–2006)
Nine began using the slogan "Let Us Be The One" (based on
The Carpenters
The Carpenters (officially known as Carpenters) were an American vocal and instrumental duo consisting of siblings Karen (1950–1983) and Richard Carpenter (born 1946). They produced a distinct, soft, musical style, combining Karen's contr ...
' song, later used by ABC in the United States) in 1977 and became the number-one free-to-air network in Australia; its ''
National Nine News
''Nine News'' (stylised ''9News'') is the national news service of the Nine Network in Australia. Its flagship program is the hour-long 6:00 pm state bulletin, produced by Nine's owned-and-operated stations in Sydney, Melbourne, Brisbane ...
'' became the most-watched news service. In 1978, Nine switched its slogan to "Still the One" (modelled on the campaign used by
ABC
ABC are the first three letters of the Latin script known as the alphabet.
ABC or abc may also refer to:
Arts, entertainment, and media Broadcasting
* American Broadcasting Company, a commercial U.S. TV broadcaster
** Disney–ABC Television ...
in the United States and using the
Orleans song
Still the One
"Still the One" is a song written by Johanna Hall and John Hall, and recorded by the soft rock group Orleans on their album '' Waking and Dreaming'', released in 1976, which reached No. 5 on the ''Billboard'' Hot 100.
Country singer Bill An ...
), which lasted until a decline in ratings in January 2006. During the 1980s, Nine's ratings peaked. From 1999 to 2001, the network began losing ground to the Seven network in news and entertainment, but received a boost after the coverage of the
11 September attacks
The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commercial ...
in 2001. By 1991, the network was re-branded to its current branding. The death of CEO
Kerry Packer
Kerry Francis Bullmore Packer (17 December 1937 – 26 December 2005) was an Australian media tycoon, and was considered one of Australia's most powerful media proprietors of the twentieth century. The Packer family company owned a controlling ...
in 2005 triggered more problems for the network. Digital terrestrial television was introduced on 1 January 2001.
Nine loses to Seven (2006–2008)
Nine stayed strong throughout 2003–04, winning 77 out of 80 ratings weeks across those two years (with
Network Ten
Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...
claiming the other three weeks),
but was hit hard when Seven introduced a new line-up in 2005, though Nine finished ahead of Seven that year. Meanwhile, ''
National Nine News
''Nine News'' (stylised ''9News'') is the national news service of the Nine Network in Australia. Its flagship program is the hour-long 6:00 pm state bulletin, produced by Nine's owned-and-operated stations in Sydney, Melbourne, Brisbane ...
'' was overtaken by ''
Seven News
''7NEWS'' is the television news service of the Seven Network and, as of 2021, the highest-rating in Australia.
National bulletins are presented from Seven's high-definition television, high definition studios in Martin Place, Sydney, while f ...
'' for the first time ever, while ''
Today
Today (archaically to-day) may refer to:
* Day of the present, the time that is perceived directly, often called ''now''
* Current era, present
* The current calendar date
Arts, entertainment, and media Films
* ''Today'' (1930 film), a 1930 ...
'' was beaten by Seven's fledgling ''Sunrise'' program. In 2006, Nine continued on its downward trend, losing most news weeks to ''Seven News'' and just winning the year thanks to its coverage of the
2006 Commonwealth Games
The 2006 Commonwealth Games, officially the XVIII Commonwealth Games and commonly known as Melbourne 2006 ( Boonwurrung/Woiwurrung: ''Narrm 2006'' or ''Naarm 2006''), was an international multi-sport event for members of the Commonwealth held ...
. To try to revitalise the network in its 50th anniversary, Nine adopted a new, but critically received, logo that removed the nine dots, which had been part of the network's identity since 1969. In May 2007, Nine partially reintroduced the Nine dots, which resulted in the square logo changing into a three-dimensional (3D) cube that rotates, with the dots visible on every second side of the cube.
After a period of declining ratings,
David Gyngell
David Liam Barr Gyngell (born 1966), an Australian businessman, was the former Chief Executive Officer of Nine Entertainment Co. which owns a string of businesses including the Nine Network and Nine Radio.
Gyngell was the CEO of the Nine Netwo ...
returned to the job of chief executive officer in October 2007, succeeding
Eddie McGuire
Edward Joseph McGuire AM (born 29 October 1964) is an Australian television presenter, journalist and Australian Football League commentator. He is also an occasional ''Herald Sun'' newspaper columnist. He hosts Channel Nine’s Millionaire ...
.
In 2007, despite several hits, Seven won the whole year by a significant margin. The Seven Network had won 38 weeks, whereas the Nine Network only won two.
The Network expanded into Northern NSW with the acquisition on NBN Television in May 2007. However, NBN was retained as an independent Nine affiliate following the acquisition. Deborah Wright who had been doing various roles for the station was promoted to CEO.
Expanding digital services (2008–2014)
In 2008, as part of a major relaunch, the network dropped the blue box, and reinstated its nine dots in its logo, with a 3D look. After losing viewers to ''Seven News'', Nine relaunched its news service as ''
Nine News
''Nine News'' (stylised ''9News'') is the national news service of the Nine Network in Australia. Its flagship program is the hour-long 6:00 pm state bulletin, produced by Nine's owned-and-operated stations in Sydney, Melbourne, Brisbane ...
'', which managed to win more weeks over Seven in the first half of 2008. Nine also launched a break-out hit, ''
Underbelly'', which attracted over 2.5 million viewers in its first season. Nine tried to attract younger demographics, so while Seven went on to win the ratings year in total people, Nine was rated the number one network in the key 18–49 and 25–54 demographics.
In March 2008, the Nine Network launched a high-definition channel called
Nine HD
9HD is an Australian television channel owned by Nine Entertainment, originally launched on 17 March 2008 featuring unique "breakaway" programming until 2009 and a high-definition simulcast of the Nine Network from 2009 to 2010 and again sinc ...
on channel 90 until 2010.
In 2009, Nine started relatively strongly due to the top-rating Australian drama ''
Underbelly: A Tale of Two Cities'' and the Twenty20 Cricket series until Nine lost the rights in 2018 but could not hold its audience after
Network Ten
Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...
's ''
MasterChef Australia
''MasterChef Australia'' is an Australian competitive cooking reality show based on the original British '' MasterChef''. It is produced by Endemol Shine Australia and screens on Network 10. Restaurateur and chef Gary Mehigan, chef George Ca ...
'' became a hit. Nine became inconsistent with scheduling and removal of programmes. Nine also launched a number of reality shows, including ''
Ladette to Lady'', ''
Wipeout Australia'', ''
HomeMADE
Homemade may refer to:
*Handicraft
A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made completely by one’s hand or b ...
'', ''
Australia's Perfect Couple
''Australia's Perfect Couple'' (formerly known as ''Here Come the Newlyweds'' and ''For Richer or Poorer'' during production) was an Australian reality television series which aired on the Nine Network. The series was hosted by Jules Lund
...
'', and ''
The Apprentice Australia
''The Apprentice Australia'' was an Australian reality television series which aired on the Nine Network. It was based on NBC's ''The Apprentice''. It first aired on 28 September 2009 and last aired on 23 November 2009, and features Mark Bouris, ...
'', in the hope of achieving the same success other networks had with the genre. All the new formats underperformed in the ratings and did not help the network establish any stable local content. Nine also expanded its news strand with the reintroduction of a late-night bulletin (for its owned-and-operated stations), an extended morning bulletin and weekend editions of ''
Today
Today (archaically to-day) may refer to:
* Day of the present, the time that is perceived directly, often called ''now''
* Current era, present
* The current calendar date
Arts, entertainment, and media Films
* ''Today'' (1930 film), a 1930 ...
''. The flagship 6:00 pm state bulletins continued to fall in the ratings, though its Melbourne bulletin remained competitive, being the only market to win any weeks against ''Seven News''.
In August 2009, Nine launched its own digital multi-channel called
GO! on Channel 99, primarily aimed at a younger demographic. The shares from GO! contributed to Nine's weekly shares and allowed it to enjoy several weeks of weekly ratings wins. In September, the network took on a new slogan, "Welcome Home", and revamped its graphic package. With the resurgence of ''Nine News'', growth of ''Today'', stabilisation of ''60 Minutes'' and a new programme line-up consisting of ''
Hey Hey It's Saturday
''Hey Hey It's Saturday'' was a long-running variety television program on Australian television. It initially ran for 28 years on the Nine Network from 9 October 1971 to 20 November 1999, with a recess in 1978. Its host throughout its entire ...
'', ''Underbelly'' and ''
Sea Patrol
''Sea Patrol'' is an Australian television drama that ran from 2007 to 2011, set on board HMAS ''Hammersley'', a fictional patrol boat of the Royal Australian Navy (RAN). The series focused on the ship and the lives of its crew members.
Despi ...
'', Nine enjoyed more ratings success.
In 2010, Nine obtained the rights to exclusive coverage of the Sydney New Year's Eve fireworks. GO! won the year in digital shares only. On 26 September 2010, Nine launched their third digital channel
GEM
A gemstone (also called a fine gem, jewel, precious stone, or semiprecious stone) is a piece of mineral crystal which, in cut and polished form, is used to make jewelry or other adornments. However, certain rocks (such as lapis lazuli, opal, a ...
(an acronym of General Entertainment and Movies) on Channel 90. In 2011, the Nine Network announced a new "Home of Comedy" line-up with comedy shows such as ''
Two and a Half Men
''Two and a Half Men'' is an American television sitcom that originally aired on CBS for twelve seasons from September 22, 2003, to February 19, 2015. Originally starring Charlie Sheen in the lead role alongside Jon Cryer and Angus T. Jones, the ...
'', ''
The Big Bang Theory
''The Big Bang Theory'' is an American television sitcom created by Chuck Lorre and Bill Prady, both of whom served as executive producers on the series, along with Steven Molaro, all of whom also served as head writers. It premiered on CBS ...
'', and other American sitcoms, along with the launch of a live comedy show ''
Ben Elton Live From Planet Earth'', which was cancelled after only three episodes due to low ratings. Nine also brought back ''
This Is Your Life'' with Eddie McGuire as host, although the series was cancelled after airing four episodes. The Nine Network had success in the ratings in the second half of 2011 with ''
The Block'', ''
Underbelly: Razor'', and ''
The Celebrity Apprentice Australia
''The Celebrity Apprentice Australia'' is an Australian reality television series which aired on the Nine Network. Based on NBC's ''The Apprentice'', it first aired on 24 October 2011 and originally featured Mark Bouris, the founder and chairm ...
''. The highly anticipated return of a revamped ninth season of ''Two and a Half Men'' proved a huge success for the network, generating 2.3 million viewers and dominating the week as top program. The return of new episodes of the popular sitcom ''The Big Bang Theory'' was also a huge success for the network, scoring high figures consistently week after week and dominating the evening as top program. Despite this, the Nine Network finished in second place in the ratings again in 2011 on 19.6%, behind the Seven Network (23.1%) and ahead of the Network Ten (15.9%),
ABC TV (12.2%) and
SBS (4.6%).
On 24 November 2011, the Nine Network announced the line-up for 2012, with a focus on reality programs, including an Australian version of ''
The Voice
The Voice may refer to:
Fictional entities
* The Voice or Presence, a fictional representation of God in DC Comics
* The Voice (''Dune''), a fictional ability in the ''Dune'' universe
* The Voice, a character in the American TV series ''Cleop ...
'', the return of ''
Big Brother'', ''
Excess Baggage'', and ''The Celebrity Apprentice Australia''.
[Nine's Home of Excitement in 2012. The Voice, Excess Baggage, Big Brother, more Underbelly, Celebrity Apprentice and The Block]
Throng, 24 November 2011 The Nine Network also aired coverage of the
2012 Summer Olympics in London. A new morning show,
''Mornings'', replaced the departure of
Kerri-Anne Kennerley
Kerri-Anne Kennerley (née Wright; born 22 September 1953) is an Australian television and radio presenter, actress and singer. She has more than 50 years in the industry, and is an inductee into the Logie Hall of Fame. Kennerley was a co-host ...
's self-titled show, after nine years on air.
[ The program, now called ''Today Extra'', is hosted by ]Sylvia Jeffreys
Sylvia Jeffreys (born 23 April 1986) is an Australian journalist and news presenter.
Jeffreys is currently co-host of ''Today Extra'' with David Campbell. She has previously been a news presenter on the Nine Network's '' Today,'' reporter and ...
and David Campbell.
On 26 March 2012, the Nine Network launched Extra
Extra or Xtra may refer to:
Arts, entertainment and media Film
* ''The Extra'' (1962 film), a Mexican film
* ''The Extra'' (2005 film), an Australian film
Literature
* ''Extra'' (newspaper), a Brazilian newspaper
* '' Extra!'', an American m ...
, a new channel aimed at delivering home shopping, brand funded, religious, community, educational and multi-cultural programming content created by advertisers.
It was reported on 31 May 2012 that the Australian telecommunications company Telstra
Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. It is a member of the S&P/ASX ...
and WIN Television
WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Net ...
Network CEO, Bruce Gordon, are considering making a takeover bid for Nine Entertainment. The network currently is trying to fight off administration as it deals with a debt exceeding A$3.3 billion.
It was reported on 3 June 2013 that the Nine Network would immediately purchase Adelaide affiliate NWS-9 from the WIN Corporation
WIN Corporation is a private Australian media company, that owns assets including the WIN Television network, Crawford Productions and several local radio stations. The company is based in Wollongong, New South Wales.
History
Founding
The WIN ...
as part of a deal to secure international cricket television rights. On 3 July 2013, it was reported that Nine would exercise an option to also buy STW-9 from WIN Corporation. Both purchases have resulted in these stations being, once again, O&O stations of the network for the first time since the 1980s.
As of 10 December 2013, Nine no longer broadcasts on analogue TV and is now only available through digital TV or digital set-top box.
On 27 January 2014, the Nine Network have stopped using the Supertext logo and have switched to their own Closed Captioning logo.
A new era in television (2014-2019)
Nine relaunched 9HD
9HD is an Australian television channel owned by Nine Entertainment, originally launched on 17 March 2008 featuring unique "breakaway" programming until 2009 and a high-definition simulcast of the Nine Network from 2009 to 2010 and again s ...
, in November 2015, an HD simulcast of their primary channel, on channel 90 and launched new lifestyle channel 9Life
9Life is an Australian free-to-air digital television multichannel owned by Nine Entertainment. The channel airs mostly foreign lifestyle and reality programs, with the channel having a licensing agreement with Discovery Inc. (previously Scr ...
on channel 94. In addition to the relaunch of 9HD, GEM (renamed 9Gem
9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network in September 2010. The channel provides general entertainment and movie programming, from which the original name "GEM" is derived.
History
Nine N ...
) was reduced to standard definition and moved to channel 92 and GO! (renamed 9Go!
9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, ani ...
) was moved to channel 93. On 16 December 2015, Nine also changed its on-air theme for a continuous design across all of its channels with the Nine News
''Nine News'' (stylised ''9News'') is the national news service of the Nine Network in Australia. Its flagship program is the hour-long 6:00 pm state bulletin, produced by Nine's owned-and-operated stations in Sydney, Melbourne, Brisbane ...
/9news.com.au branding to remain unchanged. This included a new look for program listings, program advertisements and promos. Additionally in November 2015, Hugh Marks replaced David Gyngell
David Liam Barr Gyngell (born 1966), an Australian businessman, was the former Chief Executive Officer of Nine Entertainment Co. which owns a string of businesses including the Nine Network and Nine Radio.
Gyngell was the CEO of the Nine Netwo ...
as CEO.
On 27 January 2016, Nine's online catch-up video on-demand service 9Jumpin was retired and replaced by 9Now
9Now is a video on demand, catch-up TV service run by the Nine Network in Australia. The service launched on 27 January 2016, replacing Nine's previous service 9Jumpin. 9Now offers online live streaming of Channel 9, 9Gem, 9Go!, 9Life and 9Rush ...
. 9Now offers a range of content larger than 9Jumpin and also offers a live streaming service for Nine's multicast channels. Live streaming for Nine was launched on the same day, with streaming for 9Gem
9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network in September 2010. The channel provides general entertainment and movie programming, from which the original name "GEM" is derived.
History
Nine N ...
, 9Go!
9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, ani ...
and 9Life
9Life is an Australian free-to-air digital television multichannel owned by Nine Entertainment. The channel airs mostly foreign lifestyle and reality programs, with the channel having a licensing agreement with Discovery Inc. (previously Scr ...
launched on 19 May 2016. Following the launch of 9Now, the WIN Corporation
WIN Corporation is a private Australian media company, that owns assets including the WIN Television network, Crawford Productions and several local radio stations. The company is based in Wollongong, New South Wales.
History
Founding
The WIN ...
, owner of Nine affiliate WIN Television
WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Net ...
, filed a lawsuit against Nine Entertainment Co., claiming that live streaming into regional areas breaches their affiliation agreement. The case was later dismissed on 28 April 2016 with Justice Hammerschlag of the NSW Supreme Court stating that, "I have concluded that live streaming is not broadcasting within the meaning of the PSA (program supply agreement), and that Nine is under no express or implied obligation not to do it."
Following their victory in the 9Now court case, Nine Entertainment Co. announced on 29 April 2016 that it had signed a $500 million five year affiliation deal with Southern Cross Austereo
Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio statio ...
, the then-primary regional affiliate of Network 10
Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of fi ...
. On 1 July 2016, WIN Television
WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Net ...
lost its Nine affiliate status to Southern Cross, which had Nine's metropolitan branding introduced across its now Nine-branded television assets. Nine later secured an affiliate deal with Mildura Digital Television
MDV is a joint venture television station between Seven West Media and WIN Corporation. Based in Mildura, Victoria, Australia, it is a digital-only Network 10 affiliate run under the company name ''Mildura Digital Television Pty Ltd'', and b ...
, a joint venture between WIN and Prime Media Group, on 28 June 2016 to supply Nine content to the Mildura and Sunraysia area due to WIN switching affiliation to Network Ten. Nine finalised supply deals with WIN for South Australia and Griffith on 29 June 2016 after long negotiations, with a deal for Tasmanian joint venture TDT secured the following day after long negotiations. A supply deal for Western Australia joint venture West Digital Television was not secured before the 1 July 2016 deadline, but a deal was later finalised on 2 July 2016 with programming resuming that night.
Also after 10 years as an independent affiliate, NBN Television was finally folded in to the Nine Network with the NBN logo being retired on air after 54 years. However, despite being a Nine O&O, NBN News remains as an independent news bulletin, despite adopting the full Nine News on air look.
In June 2018, it was announced that Nine would enter into a joint venture with Australian News Channel (ANC) to create ''Your Money
''CNN Money'', formerly known as ''In the Money'', ''Your $$$$$'', and ''Your Money'' is a thirty-minute news show last hosted by Christine Romans broadcast by CNN from the Time Warner Center studios in New York City. The business program was a ...
'', a business news
Business journalism is the part of journalism that tracks, records, analyzes and interprets the business, economic and financial activities and changes that take place in societies. Topics widely cover the entire purview of all commercial act ...
channel that was replaced the Sky News Business Channel on Foxtel channel 601 and also available free-to-air through Nine on channel 95, replacing Extra
Extra or Xtra may refer to:
Arts, entertainment and media Film
* ''The Extra'' (1962 film), a Mexican film
* ''The Extra'' (2005 film), an Australian film
Literature
* ''Extra'' (newspaper), a Brazilian newspaper
* '' Extra!'', an American m ...
. However, it closed on 17 May 2019 due to lack of advertising and poor ratings.
Return to the top (2019–2021)
After 12 years, the Nine Network won the 2019 ratings year for the first time since 2006. The Seven Network
The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of five main free-to-air television networks in Australi ...
had won every ratings year between 2007 and 2018 inclusive, however, due to lower than expected ratings, and a launch of new programs not performing as hoped, this allowed Nine to regain lost ground during the most competitive times of the ratings period (most notably, Nine's '' Married At First Sight'' performed above expectations, and consistently beat ''My Kitchen Rules
''My Kitchen Rules'' (often abbreviated as ''MKR'') is an Australian competitive cooking game show broadcast on the Seven Network since 2010. The show is currently hosted and judged by chef Manu Feildel, who has appeared in every season of the s ...
'' which saw its lowest figures on record) which resulted in Nine's first win in the first quarter since 2009.
Nine's yearly share for 2019 concluded at 29.4%, a 2.1% increase from 2018 (27.3%) compared to Seven's 29.0%, a 1.7% decline from 2018 (30.7%)
In 2020, despite drastic and last minute changes to most network's programming schedules in light of the COVID–19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identifie ...
the Nine Network has managed to retain the number one lead by a considerable margin.
On 5 April 2020, Nine launched 9Rush
9Rush is an Australian free-to-air digital television multichannel, launched by the Nine Network on 5 April 2020. The channel is a joint venture with Warner Bros. Discovery Networks Asia-Pacific Pte. Ltd (which also supplies its programming) an ...
as a joint venture with Discovery Inc.
Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1985, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Channe ...
, which features action and adventure-themed reality series targeting a young adult male audience.
On 1 October 2020, the Nine Network re-launched Extra
Extra or Xtra may refer to:
Arts, entertainment and media Film
* ''The Extra'' (1962 film), a Mexican film
* ''The Extra'' (2005 film), an Australian film
Literature
* ''Extra'' (newspaper), a Brazilian newspaper
* '' Extra!'', an American m ...
, after 2 years being discontinued, thanks to Your Money
''CNN Money'', formerly known as ''In the Money'', ''Your $$$$$'', and ''Your Money'' is a thirty-minute news show last hosted by Christine Romans broadcast by CNN from the Time Warner Center studios in New York City. The business program was a ...
.
On 21 November 2020, Nine moved their Sydney studios to North Sydney.
In March 2021, it was reported that the network had suffered a suspected ransomware
Ransomware is a type of malware from cryptovirology that threatens to publish the victim's personal data or permanently block access to it unless a ransom is paid off. While some simple ransomware may lock the system without damaging any files, m ...
attack using MedusaLocker during live broadcast. The hack disrupted its programming in Sydney and Darwin. Australia's parliament and Taylors Wines
__NOTOC__
Taylors Wines is a family-owned winery established in 1969 which is located in the Clare Valley of South Australia. Taylors is one of the founding members of the Australia's First Families of Wine.Halliday, James (2012) ''Australian ...
was also subject to a cyberattack around the same time, although it is unclear if the incidents are connected.
On 12 March 2021, Nine announced that it would return to WIN Television
WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Net ...
as its regional affiliate in most markets beginning on 1 July 2021, in a deal that will last at least seven years. SCA subsequently announced that it would return to Network 10, effectively reversing their 2016 realignment. Under the agreement, WIN will pay half of its regional advertising revenue to Nine Entertainment Co., and provide advertising time for Nine's properties on its radio and television outlets. WIN will also provide advertising sales services for Nine's O&O stations NBN and NTD (with the former succeeding a similar agreement it had with SCA). Nine CEO Hugh Marks explained that "while our relationship with Southern Cross has been strong over the last five years, the opportunities presented by the WIN Network to both extend the reach of Nine's premium content into more regional markets under one agreement, and to work cooperatively with them on a national and local news operation, mean this is the right time for us to return to WIN."
Nine Network programming
Australian-based programs
The Nine Network broadcasts annual events such as ARIA Music Awards and Carols by Candlelight
The Nine Network Department News and Current Affairs division, presents several bulletin's and the breakfast TV program ''Today
Today (archaically to-day) may refer to:
* Day of the present, the time that is perceived directly, often called ''now''
* Current era, present
* The current calendar date
Arts, entertainment, and media Films
* ''Today'' (1930 film), a 1930 ...
''
The network presents a range of entertainment programming of various genre's from Australian and overseas sources.
Nine's current Australian programming line-up include: '' Getaway'', ''The AFL Sunday Footy Show
''The Footy Show'' was an Australian sports and variety entertainment television program which aired on the Nine Network. The show was dedicated to the Australian Football League (AFL) and Australian rules football. The show featured a pane ...
'', '' Footy Classified'', '' 100% Footy'', '' The NRL Sunday Footy Show'', ''Sports Sunday
''Sports Sunday'' is an Australian sports television program currently broadcast on the Nine Network at 10.00am Sunday mornings. The show is hosted by journalist Roz Kelly, with a roster of rotating panelists including former Australian cricket c ...
'', ''Cross Court'', '' RBT'', '' The Block'', ''Millionaire Hot Seat'', ''20 to 1'', ''Australian Ninja Warrior'', ''Travel Guides (TV series), Travel Guides'', ''Lego Masters (Australian TV series), Lego Masters'', ''Married at First Sight (Australian TV series), Married at First Sight'', ''The Hundred with Andy Lee'', ''Parental Guidance'', ''Snackmasters#International versions, Snackmasters'', ''Love Island Australia'', ''Taronga: Who's Who in the Zoo'', ''South Aussie With Cosi,'' (later moved to Seven Network in 2022) and ''Accidental Heroes (TV series), Accidental Heroes.''
International programs
Current US programming that airs on Nine and its digital multichannels are sourced from Nine's deals Village Roadshow, Village Roadshow Entertainment and Cartoon Network Studios / Warner Bros. Television, Warner Bros. Television Distribution and Warner Bros. Family Entertainment (long running), NBCUniversal Television Distribution, NBCUniversal International Television and Illumination (company), Illumination Entertainment / DreamWorks Television and DreamWorks Animation (long running), Paramount Networks UK & Australia, Paramount International Networks / MTV, MTV Networks and Nickelodeon, Nickelodeon International, United International Pictures (NBCUniversal Television Distribution, NBCUniversal and Paramount Pictures, Paramount only), StudioCanal, Sony Pictures Television, Sony Pictures Television International / Sony Pictures Animation (now elapsed), Regency Enterprises, MGM Television, Metro-Goldwyn-Mayer Television International, and Miramax.
The network's flagship overseas program was the popular sitcoms ''The Big Bang Theory
''The Big Bang Theory'' is an American television sitcom created by Chuck Lorre and Bill Prady, both of whom served as executive producers on the series, along with Steven Molaro, all of whom also served as head writers. It premiered on CBS ...
'' (later moved to Network 10
Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of fi ...
as reruns in 2020) and ''Young Sheldon''. Other American programs on Nine include medical drama ''Chicago Med'', documentary series ''The First 48'' and crime dramas ''Law & Order True Crime'' and ''Law & Order: Organized Crime''. British programs on Nine include the U.K. game shows ''Pointless'' and ''Tipping Point (game show), Tipping Point. ''Sony Pictures daytime soap operas on 9Gem include ''Days of Our Lives'' and ''The Young and The Restless''. ''Extra (U.S. TV program), Extra'' use to air on Nine up until its 26th season and the cancelled ''Lethal Weapon (TV series), Lethal Weapon''. From 2008 until 2021 and 2013 respectively, Nine also broadcast the U.S. daytime talk shows ''The Ellen DeGeneres Show'' and ''The View (talk show), The View''.
Since 2015 the network has cut ties with Warner Bros. Television, losing the networks rights to ''Arrow (TV series), Arrow'', ''Gotham (TV series), Gotham'', ''Mom (TV series), Mom'' and ''Two Broke Girls'' among many others.
On 11 March 2015, Nine revived their rights for Nickelodeon, Nickelodeon International because the studio now allows new broadcast rights, but they share with Network 10, 10 and ABC Television (Australian TV network), ABC.
On 22 February 2020, DreamWorks Pictures, DreamWorks films are now returned to Nine Network after 8 years was shared with Network 10 and Seven Network because NBCUniversal is ultimately reunited with DreamWorks Animation, DreamWorks after 15 years was separated each other (starting with DreamWorks 25th Anniversary) and also Network 10
Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of fi ...
was a part of Paramount Networks UK & Australia, Paramount Australia & New Zealand and therefore had access to programming from Comedy Central, MTV and Nickelodeon, along with Channel 5 (British TV channel), Channel 5 in the United Kingdom and Telefe in Argentina. Since the ViacomCBS merger, Nine, Seven, Network 10, 10, and ABC Television (Australian TV network), ABC continues to share their Paramount programs with each other after last year was absence on 10 since that Disney was taken over on 9Go!
9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, ani ...
from 2019 to 2020.
Share overseas programs
Sharing programs is currently a new rule for all the networks after a very, very long absence which have their own programs from the 1990s to 2014. All the networks can now share the programs again with each networks of televisions and films, including splitting up the different seasons of the same television series or franchise. Also some television brands can split the different seasons of the same television series by aired on both networks.
Share US programming that airs on Nine and Seven and its digital multichannels are sourced from Nine and Seven Network, Seven's deals Paramount Networks UK & Australia, Paramount International Networks (selected films only), NBCUniversal Television Distribution, Warner Bros. Television, Warner Bros. Television Distribution / Warner Bros. Family Entertainment, StudioCanal, Sony Pictures Television, Sony Pictures Television International / Sony Pictures Animation (now elapsed).
Share US programming that airs on Nine and 10 and its digital multichannels are sourced from Nine and Network 10, 10's deals Paramount Networks UK & Australia, Paramount International Networks / MTV, MTV Networks and Nickelodeon, Nickelodeon International (Nickelodeon shows only), Village Roadshow, Village Roadshow Entertainment and Warner Bros. Television, Warner Bros. Television Distribution.
Share US programming that airs on Nine and ABC and its digital multichannels are sourced from Nine and ABC Television (Australian TV network), ABC's deals NBCUniversal Television Distribution / DreamWorks Animation, Nickelodeon, Nickelodeon International (Nickelodeon shows only) / MTV, MTV Networks, and StudioCanal.
Former programs
The network formerly broadcast catalogue movie and television titles from Sony Pictures Television, Sony produced in 2007 prior to 2022, 20th Century Studios, 20th Century Fox from 1990s to 2022, and Disney Media and Entertainment Distribution, Disney from 2018 to 2020. Sony, Fox, and Disney now belong to Seven Network
The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of five main free-to-air television networks in Australi ...
, Seven revived Sony, Fox, and Disney broadcast rights.
News and popular affairs
History
The Nine Network's news service is ''Nine News'' (previously ''National Nine News''). For many decades, it was the top-rating news service nationally, but was over taken in the mid 2000s by rival network Seven. Nine regained its news dominance (nationally) at the conclusion of the 2013 ratings year.
Nine produces several news bulletins and programmes, including ''Today
Today (archaically to-day) may refer to:
* Day of the present, the time that is perceived directly, often called ''now''
* Current era, present
* The current calendar date
Arts, entertainment, and media Films
* ''Today'' (1930 film), a 1930 ...
'', ''Today Extra'', ''Weekend Today (Australian TV series), Weekend Today'', Nine News#Nine News: Early Edition, ''Nine News: Early Edition'', Nine News#Nine Morning News, ''Nine Morning News'', Nine News#Afternoon news, ''Nine Afternoon News'''', Nine News, Nine News: First at Five'', local nightly editions of Nine News#Local bulletins, ''Nine News'' as well as regional news bulletins for Northern New South Wales and the Gold Coast under the name ''NBN News'' and since March 2020, national late night bulletins titled Nine News, ''Nine News Late''
The news service also produces ''A Current Affair (Australian TV series), A Current Affair'' which programs every weekday, ''Under Investigation'' an investigative current affairs show which programs every Monday, and ''60 Minutes (Australian TV program), 60 Minutes'', which programs every Sunday night. Until mid 2018 during weekday overnights and Sunday mornings, Nine rebroadcast American television network ABC
ABC are the first three letters of the Latin script known as the alphabet.
ABC or abc may also refer to:
Arts, entertainment, and media Broadcasting
* American Broadcasting Company, a commercial U.S. TV broadcaster
** Disney–ABC Television ...
's news and current affairs programme ''Good Morning America''.
From 2008, major expansion saw ''Today'' broadcast on Saturday and Sunday, too, the weekday version running from 05:30 until 09:00 weekdays, the launch of the ''Nine News#Nine News: Early Edition, Nine Early News'', the axing of the ''Sunday'' program, ''National Nine News'' becoming ''Nine News'' after poor ratings, losing to ''Seven News'', ''Nine Late News'' was launched then renamed as ''Nightline (Australian news program), Nightline'' and the 11 am bulletin be renamed as ''Nine News#Nine Morning News, Nine's Morning News'', running from 11:00 until 12:00 weekdays (now a half-hour news bulletin from 2015 onwards).
Meanwhile, several additions have been made to ''Nine News
''Nine News'' (stylised ''9News'') is the national news service of the Nine Network in Australia. Its flagship program is the hour-long 6:00 pm state bulletin, produced by Nine's owned-and-operated stations in Sydney, Melbourne, Brisbane ...
'' teams around the country, as well as the acquisition of more reporters by ''A Current Affair (Australian TV series), A Current Affair'' and also state-based ''Today
Today (archaically to-day) may refer to:
* Day of the present, the time that is perceived directly, often called ''now''
* Current era, present
* The current calendar date
Arts, entertainment, and media Films
* ''Today'' (1930 film), a 1930 ...
'' reporters (plus a ''Weekend Today (Australian TV program), Weekend Today'' weather presenter).
In 2014, Nine News website moved from its ninemsn website to a brand-only website become 9news.com.au, which are still in use to this day.
Nine has posted journalists overseas to cover major European stories following the closure of its European bureau in late 2008, with the last European correspondent, James Talia, being redesignated to his former role as a senior Melbourne ''Nine News'' journalist. Reporters including Simon Bouda, Allison Langdon, Chloe Bugelly, Eddie Blake, Tim Arvier, and Brett McLeod have all been on projects for ''Nine News'' bulletins in Greece, the UK, France, South Africa, Thailand, and the Czech Republic.
Starting in the 1980s, the ''Eyewitness News'' theme music (adapted from the film ''Cool Hand Luke'') has been the official Nine News theme. First adopted in the Sydney and Melbourne stations and later in Perth and Adelaide, it is now played nationwide in all 7 O&O stations in their respective newscasts. Until 2021, ''NBN News'' used its own theme music, from November 2021, it started using the Nine News theme music. The theme is also used by Nine’s radio division Nine Radio.
Sport
Channel Nine broadcasts all sporting events under the Nine's Wide World of Sports, Wide World of Sports brand. The flagship sports of the brand are cricket until Nine lost the rights in 2018, Australian Open, Australian Open Tennis, National Rugby League (NRL), and formerly Australian Football League (AFL), until Nine lost the rights in 2006, and Super League (Australia), Super League while it existed. NRL games are broadcast in prime time on Nine in New South Wales, Australian Capital Territory, Northern Territory and Queensland on Friday nights; however prime time NRL is shown at same time on multi-channel 9Gem
9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network in September 2010. The channel provides general entertainment and movie programming, from which the original name "GEM" is derived.
History
Nine N ...
in Victoria, South Australia, Western Australia, and Tasmania.
Nine's other popular recurring sporting events include the State of Origin series, Twenty20 International, Gillette Twenty20 until Nine lost the rights in 2018, Australian Tri-Series, Gillette Series Cricket until Nine lost the rights in 2018, and Test cricket until Nine lost the rights in 2018. and formerly the Australian Swimming Championships until Nine lost the rights in 2009. As well as this, the Nine Network also had broadcast rights for the 2006 Commonwealth Games
The 2006 Commonwealth Games, officially the XVIII Commonwealth Games and commonly known as Melbourne 2006 ( Boonwurrung/Woiwurrung: ''Narrm 2006'' or ''Naarm 2006''), was an international multi-sport event for members of the Commonwealth held ...
, and, in joint partnership with subscription television provider Foxtel, had broadcast rights for the 2010 Winter Olympics and the 2012 Summer Olympics.
On 26 May 2010, Nine became the first free-to-air television channel in Australia to broadcast in 3D. The broadcast was the 2010 State of Origin series.
In 2017 Nine's Wide World of Sports became the home of netball. The network broadcasts two live matches every Saturday Night of the new Suncorp Super Netball league. They also televise every Australia national netball team, Australian Diamonds Fixture and the Constellation Cup. All netball is live on 9Gem.
In 2018, Nine signed the rights to the Australian Open and several other tennis tournaments. With the 2019 Australian Open coverage headlined by John McEnroe and Jim Courier.
Availability
The Nine Network is simulcast in standard and high definition digital. Nine's core programming is fibre-fed out of GTV Melbourne to its sister stations and affiliates, with TCN Sydney providing national news and current affairs programming. The current affairs programming was originally done at GTV before moving to TCN in 2012. The receiving stations and affiliates then insert their own localised news and advertising which is then broadcast in metropolitan areas and Northern NSW via owned-and-operated stations, including TCN Sydney, GTV Melbourne, QTQ
QTQ is an Australian television station, licensed to, and serving Brisbane, Queensland. It is owned by the Nine Entertainment Co., and is part of the Nine Network. It broadcasts on VHF Channel 8 ( digital). QTQ began broadcasting on 16 August ...
Brisbane, NWS Adelaide, STW
STW is an Australian television station owned by the Nine Network that is based in Perth, Western Australia.
''STW'' broadcasts from a shared facility transmitter mast located in Carmel. The station callsign, ''STW'', is an acronym of Swan Tele ...
Perth, NTD Darwin and NBN (TV station), NBN Northern New South Wales. Nine Network programming is also carried into the rest of regional Australia by affiliate networks: WIN Television, Nine Regional, GTS/BKN, Southern Cross GTS/BKN and Imparja Television. Nine is also broadcast via satellite and cable on Foxtel.
In 2013, the Nine Network switched their captioning provider from Red Bee Media to Ai-Media.
Nine Network affiliates
9HD
The Nine Network originally launched a High-definition television, high definition simulcast of their main channel on channel 90 on 1 January 2001 alongside the introduction of digital terrestrial television in Australia. The simulcast was relaunched as a breakaway multichannel ''9HD'' on 17 March 2008 but was reverted to a simulcast on 3 August 2009 and was later replaced by GEM
A gemstone (also called a fine gem, jewel, precious stone, or semiprecious stone) is a piece of mineral crystal which, in cut and polished form, is used to make jewelry or other adornments. However, certain rocks (such as lapis lazuli, opal, a ...
(now 9Gem) on 26 September 2010. 9HD was revived as a 1080i HD simulcast of Nine on 26 November 2015 on channel 90, bumping 9Gem to SD on channel 92.
9Now
9Now is a video on demand, catch up TV service run by the Nine Network. The service became available on 27 January 2016, replacing Nine's previous service 9Jumpin. 9Now also offers online live streaming for Channel 9, 9Gem
9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network in September 2010. The channel provides general entertainment and movie programming, from which the original name "GEM" is derived.
History
Nine N ...
, 9Go!
9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, ani ...
, 9Life
9Life is an Australian free-to-air digital television multichannel owned by Nine Entertainment. The channel airs mostly foreign lifestyle and reality programs, with the channel having a licensing agreement with Discovery Inc. (previously Scr ...
and 9Rush
9Rush is an Australian free-to-air digital television multichannel, launched by the Nine Network on 5 April 2020. The channel is a joint venture with Warner Bros. Discovery Networks Asia-Pacific Pte. Ltd (which also supplies its programming) an ...
.
The Olympic news on ''Today'' and ''Nine News'' don't broadcast live streaming due to the IOC rights being with rival Seven. Instead, it replaces the message board until Olympic news finishes and returning to normal programming.
Logo and corporate identity
The Nine Network logo, which consists of a numeral "9" beside nine dots arranged in a 3x3 grid, is one of the most recognisable logos in Australia.[Desktop Magazine – Nine Network]
/ref>
In 1997, the dots were changed to spheres. The spheres returned to dots as a new on-air identity package was created by Velvet mediendesign in 2001.[Velvet mediendesign – Nine Network Rebrand 2001](_blank)
/ref>
This logo was redesigned by Velvet Mediendesign on 1 January 2001, with the introduction of digital TV in Australia and new graphics.
On 1 September 2002, the dots were changed back to spheres from the 1997 logo as well as the numeral becoming 3D for their "7 colours for 7 days" presentation package.
On 30 January 2006, the network and its affiliates relaunched their logos to coincide with Nine's 50th anniversary.
A numeral nine was reworked with a few rounded corners eliminated in process. This logo would use a blue square featuring the numeral altered, which saw the removal of the nine dots again. The graphics package used during that time was designed by Bruce Dunlop Associates.[
Later on 15 January 2007 the blue square became solid, and in May they partially relaunched the nine dots, which are visible on every second surface of the box. This logo continued to be used in Perth and Adelaide stations until March 2010, when they reinstated the nine-dots logo.]
On 14 January 2008, Nine completely reinstated the nine dots logo, but with a different design. The slogan used with this logo was "we♥TV", which had also been used in December 2007 with the previous logo. This time, the dots are now a bit bigger, like the 1969 logo and the numeral 9 from the previous 2006 logo would continue.
This logo would first be used in Sydney, Melbourne, Brisbane and Darwin markets but the logo would not be used in both Perth and Adelaide markets, until March 2010, due to being owned by WIN Corporation at the same time.
As a part of a major relaunch, the entire logo became 3D on the same day as part of a short-lived rebrand. The nine dots are represented by translucent 3D discs during that year. The music used throughout the network's ID's and promotions was "Smile"' by The Supernaturals, released in 1997. This logo would only be used in 4 metropolitan markets.
On 1 February 2009, the dots are once again 2D as part of a short-lived rebrand, which lasted until 26 September.
On 27 September, the dots are changed to spheres from the 1997 logo yet again when the network's original slogan "Welcome Home" was launched. It also began to re-use the iconic "Still The One" theme tune from 1992 in one of the ID's. The dots is smaller, like the previous 2001 logo and in March 2010, the dots were reinstated in both Perth and Adelaide markets.[
File:Nine (1970).svg, 9 July 1969 – 29 January 2006
File:Nine2001.svg, 1 January 2001 – 29 January 2006
File:Nine2006.svg, 30 January 2006 – 13 January 2008
File:Nine2008.svg, 14 January 2008 – present
File:Nine2012 Glossed Logo.png, alt=, 15 April 2012 – present
]
Slogans
* Summer 1971/1972: ''Have a Happy Summer'' (GTV (Australian TV station), GTV-9 only)
* 1972: ''Get the Channel 9 Feeling!''
* 1973: ''This is the Place to Be in '73''
* Winter 1974: ''Come Home to Us This Winter'' (GTV (Australian TV station), GTV-9 only)
* 1975–1976: ''Living Color''
* 1977: ''Let Us Be The One'' (previously used by American Broadcasting Company in 1976)
* 1978, 1980 – December 2006, 7 November 2021 — present: ''Still The One'' (also used by the American Broadcasting Company in 1977 and 1979, WIN Television
WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Net ...
from 1989 to December 2006, NBN Television from 1994 to December 2006 and VTV (TV station), GMV6, VTV (TV station), BTV6, VTV (TV station), VTV and TVT (TV station), TasTV in the 1990s)
* 1979 – 31 May 2006: ''This is Channel 9''
* 1979: ''We're The One'' (previously used by American Broadcasting Company in 1978)
* 1980: ''The National Nine Network, First in Australia''
* 16 September 1981: ''25 Years of Television''.
* 1982: ''Number One For Me''. (GTV (Australian TV station), GTV-9 / TCN, TCN-9 only)
* 1983: ''Come On Along'' (previously used by American Broadcasting Company in 1982 and TNT (Australian TV station), TNT-9 only)
* 1985: ''Now is the Time, Channel Nine is the Place'' (also used by American Broadcasting Company in 1982) (STW, STW-9 only)
* 1985: ''Nine's For You'' (QTQ-9 only)
* 1986: ''You'll Love It'' (previously used by American Broadcasting Company in 1985) (GTV (Australian TV station), GTV-9 / TCN, TCN-9, QTQ, QTQ-9 / NWS (TV station), NWS-9 only)
* 1995: ''I am... We are Channel Nine People '' (previously used by CBS ''I am CBS Everyday People'' in 1994)
* 1996: ''Celebrating 40 Years of Television, This is Channel Nine''
* 1999–2000: ''New Millennium Television''
* Summer 2004/05: ''Feel Good Summer''
* 1 June 2006 – 30 November 2007: ''Channel Nine'' (also used at the end of promotions from 15 January 2007 to 13 January 2008)
* 1 December 2007 – 31 January 2009: ''we♥TV''
* 1 February – 27 September 2009: ''Choose Nine''
* 27 September 2009 – 23 December 2017: ''Welcome Home'' (previously used by CBS from 1996 to 1999)
* 2014–present: ''Love This City'' (QTQ, QTQ-9 only)
* 16 September 2016: ''Celebrating 60 Years of Television, Happy Birthday, Channel Nine''
* October 2016 – present: ''We Lo♥e It'' (NBN (TV station), NBN only)
* 24 December 2017 – 7 November 2021: ''We Are The One''
Incidents
In March 2021, Thomas Sewell (Australian neo-Nazi), Thomas Sewell, leader of a neo-Nazi group, and an associate who filmed the incident, went to the Channel 9 Melbourne studios and asked to speak to news staff, before attacking a security guard who was trying to escort him out. Sewell was charged with affray, recklessly causing injury and assault.
See also
* List of Australian television series
* 9HD
9HD is an Australian television channel owned by Nine Entertainment, originally launched on 17 March 2008 featuring unique "breakaway" programming until 2009 and a high-definition simulcast of the Nine Network from 2009 to 2010 and again s ...
* 9Gem
9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network in September 2010. The channel provides general entertainment and movie programming, from which the original name "GEM" is derived.
History
Nine N ...
* 9Go!
9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, ani ...
* 9Life
9Life is an Australian free-to-air digital television multichannel owned by Nine Entertainment. The channel airs mostly foreign lifestyle and reality programs, with the channel having a licensing agreement with Discovery Inc. (previously Scr ...
* 9Rush
9Rush is an Australian free-to-air digital television multichannel, launched by the Nine Network on 5 April 2020. The channel is a joint venture with Warner Bros. Discovery Networks Asia-Pacific Pte. Ltd (which also supplies its programming) an ...
* Extra
Extra or Xtra may refer to:
Arts, entertainment and media Film
* ''The Extra'' (1962 film), a Mexican film
* ''The Extra'' (2005 film), an Australian film
Literature
* ''Extra'' (newspaper), a Brazilian newspaper
* '' Extra!'', an American m ...
Notes
References
Further reading
*
*
*
External links
*
*
*
{{Free-to-air television channels in Australia
Nine Network,
Television channels and stations established in 1956
1956 establishments in Australia
Television networks in Australia
English-language television stations in Australia