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Duanju
Duanju ( zh, s=短剧, t=短劇, hp=duǎn jù}), sometimes translated in English as short drama, vertical drama, microdrama, minidrama or mobile drama, is a type of short form web or television series that has gained popularity in China. These series are mostly adapted from Chinese web fictions and are released on new media platforms such as TikTok/Douyin (抖音 in China). Each episode is very short, usually around 1 to 2 minutes in length. While the duration of a single episode may range from 1 to 6 minutes, episodes longer than 3 minutes are relatively rare. A full series may include anywhere from 20 to 100 episodes, making the total runtime comparable to that of one or two full-length movies. Usually created for mobile platforms, many duanju are produced directly in vertical format to facilitate mobile viewing. They are optimized for vertical viewing on smartphones, catering to audiences who prefer bite-sized entertainment that fits into fragmented viewing habits. Because of t ...
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ReelShort
ReelShort is an American-based company owned by Crazy Maple Studio, which is backed and partially owned by Beijing-based digital publisher COL Group. It is a short-form video streaming app specializing in duanjus designed for mobile viewing, often referred to as vertical entertainment. ReelShort's duanjus (short drama) emphasize rapid plot twists, heightened emotional conflicts, and minimal character development. The production values are notably low, with simple sets, costumes, and a cast of predominantly unknown actors. Background Despite the failure of similar short-format television platforms in the United States, such as the closure of Quibi in 2020, it has become a popular format in China. Initially filling a void created by movie theater closures during the COVID-19 pandemic, duanju became popular with Chinese viewers seeking quick entertainment. ReelShort was founded in August 2022 to introduce duanju to an international audience. Production Crazy Maple Studio, the p ...
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DramaBox
DramaBox is a duanju app launched in 2023 for international markets by Beijing-based Dianzhong Technology, and is owned and operated by its subsidiary, StoryMatrix. Since 2023, it has rapidly emerged through large-scale advertising campaigns and differentiated market strategies, becoming a key competitor to ReelShort, with particularly strong performance in the Southeast Asian market. In 2024, DramaBox was honored with the 2024 Sensor Tower Award for Best Short Drama App. It also received Google Play's Best of 2024 Award in the "Best for Fun" category. As of October 2024, the DramaBox app has reached over 200 countries and regions worldwide, with more than 1,000 drama series available on the platform. It has accumulated 90 million registered users and boasts 30 million monthly active users. In the duanju(short drama Duanju ( zh, s=短剧, t=短劇, hp=duǎn jù}), sometimes translated in English as short drama, vertical drama, microdrama, minidrama or mobile drama, is a type of sh ...
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Copyright
A copyright is a type of intellectual property that gives its owner the exclusive legal right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, educational, or musical form. Copyright is intended to protect the original expression of an idea in the form of a creative work, but not the idea itself. A copyright is subject to limitations based on public interest considerations, such as the fair use doctrine in the United States and fair dealings doctrine in the United Kingdom. Some jurisdictions require "fixing" copyrighted works in a tangible form. It is often shared among multiple authors, each of whom holds a set of rights to use or license the work, and who are commonly referred to as rights holders. These rights normally include reproduction, control over derivative works, distribution, public performance, and moral rights such as attribution. Copyrights can be granted by ...
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Stephen Chow
Stephen Chow Sing-chi (; born 22 June 1962) is a Hong Kong filmmaker and former actor, known for his mo lei tau comedy. His career began in television, where he gained recognition through variety shows and TV dramas. Chow's breakthrough came in 1989 with the comedy dramas '' The Final Combat'' and ''The Justice of Life'', the latter marking the beginning of his on-screen collaboration with Ng Man-tat. He consecutively broke Hong Kong’s box office records in the next two years with films '' All for the Winner'' (1990) and '' Fight Back to School'' (1991), cementing his status as one of the region's most popular comedic actors. Since the early 1990s, Chow began working as a screenwriter and director, serving as a de facto director for '' Flirting Scholar'' (1993) before receiving his first directorial credit with '' From Beijing with Love'' (1994). His first two attempts at Hong Kong–mainland co-productions, ''Flirting Scholar'' and the two-part tragicomedy '' A Chinese Odyssey ...
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United States Dollar
The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish dollar, Spanish silver dollar, divided it into 100 cent (currency), cents, and authorized the Mint (facility), minting of coins denominated in dollars and cents. U.S. banknotes are issued in the form of Federal Reserve Notes, popularly called greenbacks due to their predominantly green color. The U.S. dollar was originally defined under a bimetallism, bimetallic standard of (0.7734375 troy ounces) fine silver or, from Coinage Act of 1834, 1834, fine gold, or $20.67 per troy ounce. The Gold Standard Act of 1900 linked the dollar solely to gold. From 1934, its equivalence to gold was revised to $35 per troy ounce. In 1971 all links to gold were repealed. The U.S. dollar became an important intern ...
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Renminbi
The renminbi ( ; currency symbol, symbol: Yen and yuan sign, ¥; ISO 4217, ISO code: CNY; abbreviation: RMB), also known as the Chinese yuan, is the official currency of the China, People's Republic of China. The renminbi is issued by the People's Bank of China, the Central bank, monetary authority of China. It is the world's Template:Most traded currencies, fifth-most-traded currency as of April 2022. The Yuan (currency), yuan () is the basic unit of the renminbi. One yuan is divided into 10 Jiao (currency), jiao (), and the jiao is further subdivided into 10 Fen (currency), fen (). The word ''yuan'' is widely used to refer to the Chinese currency generally, especially in international contexts. Valuation Until 2005, the value of the renminbi was Fixed exchange-rate system, pegged to the United States dollar, US dollar. As China pursued its Chinese economic reform, transition from planned economy, central planning to a market economy and increased its participation in foreign ...
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Subscription Business Model
The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century. It is particularly common now for digital products, which lend themselves more naturally toward a subscription model. Subscriptions can be a more convenient, hassle-free transaction for consumers. However, due to inertia among some consumers, they may inadvertently pay for subscriptions that they no longer value because they do not realize that they are subscribed. Subscriptions Rather than selling products individually, a subscription offers periodic (daily, weekly, bi-weekly, monthly, semi-annual, yearly/annual, or seasonal) use or access to a product or service, or, in the case of performance-oriented organizations such as opera companies, tickets to the entire run of some set number of (e.g., five to fifteen) scheduled performances fo ...
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Video On Demand
Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films Digital distribution, digitally on request. These multimedia are accessed without a traditional video playback device and a typical static broadcasting schedule, which was popular under traditional broadcast programming, instead involving newer modes of content consumption that have risen as Internet and IPTV technologies have become prominent, and culminated in the arrival of VOD and Over-the-top media service, over-the-top (OTT) media services on televisions and personal computers. Television VOD systems can streaming media, stream content, either through a traditional set-top box or through remote devices such as computers, tablets, and smartphones. VOD users may also permanently download content to a device such as a computer, digital video recorder (DVR) or, a portable media player for continued viewing. The majority of Cable television, cable and telephone comp ...
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Freemium
Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version of the software. This business model has been used in the software industry since the 1980s. A subset of this model used by the video game industry is called free-to-play. Origin The business model has been in use for software since the 1980s. The term ''freemium'' to describe this model appears to have been created much later, in response to a 2006 blog post by venture capitalist Fred Wilson summarizing the model:Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium-priced value-added services or an enhanced version of y ...
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User-generated Content
User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of web services which allow a system's User (computing), users to create Content (media), content, such as images, videos, audio, text, testimonials, and software (e.g. Video game modding, video game mods) and interact with other User (computing), users. Online News aggregator, content aggregation platforms such as social media, discussion forums and wikis by their interactive and social nature, no longer produce multimedia content but provide tools to produce, collaborate, and share a variety of content, which can affect the attitudes and behaviors of the audience in various aspects. This transforms the role of consumers from passive spectators to active participants. User-generated content is used for a wide range of applications, including problem processing, news, entertainment, customer engagement, advertising, gossip, research and more. It is an example of the democratiz ...
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Kuaishou
Kuaishou Technology ( zh, c=快手, l=quick hand) is a Chinese publicly traded partly state-owned holding company based in Haidian District, Beijing, that was founded in 2011 by Hua Su (宿华) and Cheng Yixiao (程一笑). The company, listed on the Hong Kong Stock Exchange, is known for developing a mobile app for sharing users' short videos, a social network, and video special effects editor. The app is known as Kwai in many countries outside of China. It is also known as Snack Video in India, Pakistan and Indonesia. As of 2019, it has a worldwide user base of over 200million, leading the "Most Downloaded" lists of the Google Play and Apple App Store in eight countries, such as Brazil, where it was introduced in 2019. Its main competitor is Douyin, which is known as TikTok outside China. Kuaishou's overseas team is led by the former CEO of the application 99, and staff from Google, Facebook, Netflix, and TikTok were recruited to lead the company's international expansi ...
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China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after India, representing 17.4% of the world population. China spans the equivalent of five time zones and Borders of China, borders fourteen countries by land across an area of nearly , making it the list of countries and dependencies by area, third-largest country by land area. The country is divided into 33 Province-level divisions of China, province-level divisions: 22 provinces of China, provinces, 5 autonomous regions of China, autonomous regions, 4 direct-administered municipalities of China, municipalities, and 2 semi-autonomous special administrative regions. Beijing is the country's capital, while Shanghai is List of cities in China by population, its most populous city by urban area and largest financial center. Considered one of six ...
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