DramaBox
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DramaBox
DramaBox is a duanju app launched in 2023 for international markets by Beijing-based Dianzhong Technology, and is owned and operated by its subsidiary, StoryMatrix. Since 2023, it has rapidly emerged through large-scale advertising campaigns and differentiated market strategies, becoming a key competitor to ReelShort, with particularly strong performance in the Southeast Asian market. In 2024, DramaBox was honored with the 2024 Sensor Tower Award for Best Short Drama App. It also received Google Play's Best of 2024 Award in the "Best for Fun" category. As of October 2024, the DramaBox app has reached over 200 countries and regions worldwide, with more than 1,000 drama series available on the platform. It has accumulated 90 million registered users and boasts 30 million monthly active users. In the duanju(short drama Duanju ( zh, s=短剧, t=短劇, hp=duǎn jù}), sometimes translated in English as short drama, vertical drama, microdrama, minidrama or mobile drama, is a type of sh ...
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Duanju
Duanju ( zh, s=短剧, t=短劇, hp=duǎn jù}), sometimes translated in English as short drama, vertical drama, microdrama, minidrama or mobile drama, is a type of short form web or television series that has gained popularity in China. These series are mostly adapted from Chinese web fictions and are released on new media platforms such as TikTok/Douyin (抖音 in China). Each episode is very short, usually around 1 to 2 minutes in length. While the duration of a single episode may range from 1 to 6 minutes, episodes longer than 3 minutes are relatively rare. A full series may include anywhere from 20 to 100 episodes, making the total runtime comparable to that of one or two full-length movies. Usually created for mobile platforms, many duanju are produced directly in vertical format to facilitate mobile viewing. They are optimized for vertical viewing on smartphones, catering to audiences who prefer bite-sized entertainment that fits into fragmented viewing habits. Because of t ...
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ReelShort
ReelShort is an American-based company owned by Crazy Maple Studio, which is backed and partially owned by Beijing-based digital publisher COL Group. It is a short-form video streaming app specializing in duanjus designed for mobile viewing, often referred to as vertical entertainment. ReelShort's duanjus (short drama) emphasize rapid plot twists, heightened emotional conflicts, and minimal character development. The production values are notably low, with simple sets, costumes, and a cast of predominantly unknown actors. Background Despite the failure of similar short-format television platforms in the United States, such as the closure of Quibi in 2020, it has become a popular format in China. Initially filling a void created by movie theater closures during the COVID-19 pandemic, duanju became popular with Chinese viewers seeking quick entertainment. ReelShort was founded in August 2022 to introduce duanju to an international audience. Production Crazy Maple Studio, the p ...
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Beijing
Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as China's List of cities in China by population, second largest city by urban area after Shanghai. It is located in North China, Northern China, and is governed as a Direct-administered municipalities of China, municipality under the direct administration of the Government of the People's Republic of China, State Council with List of administrative divisions of Beijing, 16 urban, suburban, and rural districts.Figures based on 2006 statistics published in 2007 National Statistical Yearbook of China and available online at archive. Retrieved 21 April 2009. Beijing is mostly surrounded by Hebei Province and neighbors Tianjin to the southeast; together, the three divisions form the Jing-Jin-Ji, Jing-Jin-Ji cluster. Beijing is a global city and ...
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Google Play
Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android (operating system), Android operating system and List of Google products, its derivatives, as well as ChromeOS, allowing users to browse and download applications developed with the Android SDK, Android software development kit and published through Google. Google Play has also served as a digital media store, with it offering various media for purchase (as well as certain things available free) such as Book, books, Movie, movies, Single (music), musical singles, Television show, television programs, and Video game, video games. Content that has been purchased on Google TV (service), Google TV and Google Play Books can be accessed on a web browser (such as, for example, Google Chrome) and through certain A ...
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