DramaBox is a
duanju
Duanju ( zh, s=短剧, t=短劇, hp=duǎn jù}), sometimes translated in English as short drama, vertical drama, microdrama, minidrama or mobile drama, is a type of short form web or television series that has gained popularity in China. These seri ...
app launched in 2023 for international markets by
Beijing
Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...
-based Dianzhong Technology, and is owned and operated by its subsidiary, StoryMatrix. Since 2023, it has rapidly emerged through large-scale advertising campaigns and differentiated market strategies, becoming a key competitor to
ReelShort
ReelShort is an American-based company owned by Crazy Maple Studio, which is backed and partially owned by Beijing-based digital publisher COL Group. It is a short-form video streaming app specializing in duanjus designed for mobile viewing, oft ...
, with particularly strong performance in the Southeast Asian market. In 2024, DramaBox was honored with the 2024 Sensor Tower Award for Best Short Drama App. It also received
Google Play
Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certifie ...
's Best of 2024 Award in the "Best for Fun" category. As of October 2024, the DramaBox app has reached over 200 countries and regions worldwide, with more than 1,000 drama series available on the platform. It has accumulated 90 million registered users and boasts 30 million monthly active users. In the duanju（
short drama
Duanju ( zh, s=短剧, t=短劇, hp=duǎn jù}), sometimes translated in English as short drama, vertical drama, microdrama, minidrama or mobile drama, is a type of short form web or television series that has gained popularity in China. These seri ...
) sector, DramaBox ranks first globally in both daily active users and total revenue before October 2024. In February 2025, it ranks second in downloads in markets like Europe and the US, and tops the download charts in Japan, South Korea, Southeast Asia, and several other markets.
References
{{Reflist
External links
DramaBox official website
DramaBox Google Play
Chinese web series