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Wavemaker (media Agency)
Wavemaker (previously MEC and Maxus) is a large media agency network, with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Wavemaker has global billings of over US$38 billion and it is part of GroupM and WPP plc. The company formed as a merger between the GroupM agencies MEC and Maxus. Corporate history Previously known as MEC the agency was launched in January 2002 following WPP's acquisition of CIA's parent company, Tempus Group. The global media agency network was formed through the merger of The Media Edge and CIA, bringing together CIA's 57 offices across 28 countries and The Media Edge's 103 offices 78 countries to form one global group. In 2010, the agency officially changed its name from Mediaedge:cia to MEC, something it has informally been referred to for years. In October 2015, MEC was named an "Agency of the Year" finalist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subsidiary
A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unlike regional branches or divisions, subsidiaries are considered to be distinct entities from their parent companies; they are required to follow the laws of where they are incorporated, and they maintain their own executive leadership. Two or more subsidiaries primarily controlled by same entity/group are considered to be sister companies of each other. Subsidiaries are a common feature of modern business, and most multinational corporations organize their operations via the creation and purchase of subsidiary companies. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, and Citigroup, which have subsidiaries involved in many different Industry (e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Thames in southeast England, at the head of a tidal estuary down to the North Sea, and has been a major settlement for nearly 2,000 years. Its ancient core and financial centre, the City of London, was founded by the Roman Empire, Romans as Londinium and has retained its medieval boundaries. The City of Westminster, to the west of the City of London, has been the centuries-long host of Government of the United Kingdom, the national government and Parliament of the United Kingdom, parliament. London grew rapidly 19th-century London, in the 19th century, becoming the world's List of largest cities throughout history, largest city at the time. Since the 19th cen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York, New York
New York, often called New York City (NYC), is the List of United States cities by population, most populous city in the United States, located at the southern tip of New York State on New York Harbor, one of the world's largest natural harbors. The city comprises boroughs of New York City, five boroughs, each coextensive with List of counties in New York, a respective county. The city is the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the United States by both population and urban area. New York is a global city, global center of financial center, finance and Economy of New York City, commerce, Culture of New York City, culture, high technology, technology, The Entertainment Capital of the World, entertainment and Media in New York City, media, Academy, academics, and List of cities by scientific output, scientific output, the The arts, arts and fashion capital, fashion, and, as hom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WPP Plc
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, EssenceMediacom, Grey, Hill & Knowlton, Mindshare, Ogilvy, VML, Wavemaker, and WPP Media. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. History The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. In 1985 Martin Sorrell and Preston Rabl, searching for a listed company through which to build a worldwide marketing services company, bought a controlling stake. In 1986, WPP became the parent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GroupM
WPP Media, formerly GroupM, is a U.S. based media business which is owned by the multinational holding company WPP plc. GroupM was the world's largest media buying agency, as of 2023. WPP Media's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company had subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region. Businesses associated with GroupM included Essence Global, Mindshare, Wavemaker, as well as the defunct media agency Maxus, with EssenceMediacom being the world's largest media agency network. In May 2025, GroupM was rebranded as WPP Media. History WPP plc formed GroupM in 2003 to unite Mediaedge:CIA and Mindshare Worldwide. In 2015, GroupM began requiring all media partners to acquire anti-piracy certification from the Trustworthy Accountability Group. In 2019, GroupM formed a coalition to help brands reach multicultural audiences. The company had a diverse media advertisement investment ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Agency
Media agencies advise companies on how and where to advertise, and how to present a positive image of themselves to the public. Primary services include advertising, public relations and other forms of media management. Media agencies were first launched with their main focus being the transaction of media space more efficiently than the mainstream advertising agencies, which had previously managed the process of media buying. A media agency ensures that a marketing message appeals to consumers, appears in the right place, at the right time and that the advertiser pays the best possible price. There are cases, mainly within the large conglomerates, where both media and creative agencies are housed under one roof, however their P&L usually remains separate. Categories Media buying Media Buyers, or practitioners in media, are the people who liaise with publishers from various media titles. They are equipped to advise and negotiate targeted media inventory dependent of the brief ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Merger
Mergers and acquisitions (M&A) are business transactions in which the ownership of a company, business organization, or one of their operating units is transferred to or consolidated with another entity. They may happen through direct absorption, a merger, a tender offer or a hostile takeover. As an aspect of strategic management, M&A can allow enterprises to grow or downsize, and change the nature of their business or competitive position. Technically, a is the legal consolidation of two business entities into one, whereas an occurs when one entity takes ownership of another entity's share capital, equity interests or assets. From a legal and financial point of view, both mergers and acquisitions generally result in the consolidation of assets and liabilities under one entity, and the distinction between the two is not always clear. Most countries require mergers and acquisitions to comply with antitrust or competition law. In the United States, for example, the Clayt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maxus (media Agency)
Maxus was a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. In December 2011, Maxus became Campaign magazine's Global Media Network of the Year. In December 2017, Maxus merged with sister agency MEC to form global media offering Wavemaker. Company overview Maxus was part of WPP plc, eventually employing 150,000 people across the advertising, public relations and market research sectors, and part of GroupM, the media investment management group that serves as the parent company for all of WPP plc's media agencies: Maxus, Mindshare, MEC, MediaCom and Xaxis. Maxus was officially launched as a global media network in October 2008, although it had previously been known as Maximize during the late 1990s in Asia and had standalone operations in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Huawei
Huawei Technologies Co., Ltd. ("Huawei" sometimes stylized as "HUAWEI"; ; zh, c=华为, p= ) is a Chinese multinational corporationtechnology company in Longgang, Shenzhen, Longgang, Shenzhen, Guangdong. Its main product lines include telecommunications equipment, consumer electronics, electric vehicle self-driving car, autonomous driving systems, and rooftop solar power products. The company was founded in Shenzhen in 1987 by Ren Zhengfei, a veteran officer of the People's Liberation Army (PLA). Initially focused on manufacturing stored program control, phone switches, Huawei has expanded to more than 170 countries to include building telecommunications network infrastructures, providing equipment, operational and consulting services, and manufacturing communications devices for the consumer market. It overtook Ericsson in 2012 as the largest telecommunications equipment manufacturer in the world. Huawei surpassed Apple Inc., Apple and Samsung Electronics, Samsung, in 2018 a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Diplomat (magazine)
''The Diplomat'' is an international online news magazine covering politics, society, and culture in the Indo-Pacific region. It is based in Washington, D.C. It was originally an Australian bi-monthly print magazine, founded by Minh Bui Jones, David Llewellyn-Smith and Sung Lee in 2001, but due to financial reasons it was converted into an online magazine in 2009 and moved to Japan and later Washington, D.C. In 2020, ''The Diplomat'' has a monthly unique visitor count of 2 million. The magazine is currently owned by MHT Corporation. History ''The Diplomat'' was originally an Australian bi-monthly print magazine, founded by Minh Bui Jones, David Llewellyn-Smith and Sung Lee in 2001. The first edition was published in April 2002, with Bui Jones as the founding editor and Llewellyn-Smith the founding publisher. The magazine was acquired by James Pach through his company Trans-Asia Inc. in December 2007. Pach assumed the role of executive publisher and hired former '' Pent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media Companies Based In London
Mass is an intrinsic property of a body. It was traditionally believed to be related to the quantity of matter in a body, until the discovery of the atom and particle physics. It was found that different atoms and different elementary particles, theoretically with the same amount of matter, have nonetheless different masses. Mass in modern physics has multiple definitions which are conceptually distinct, but physically equivalent. Mass can be experimentally defined as a measure of the body's inertia, meaning the resistance to acceleration (change of velocity) when a net force is applied. The object's mass also determines the strength of its gravitational attraction to other bodies. The SI base unit of mass is the kilogram (kg). In physics, mass is not the same as weight, even though mass is often determined by measuring the object's weight using a spring scale, rather than balance scale comparing it directly with known masses. An object on the Moon would weigh less than it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
