Wavemaker (previously MEC and Maxus) is a large

media agency Media agencies advise companies on how and where to advertise, and how to present a positive image of themselves to the public. Primary services include advertising, public relations and other forms of media management. Media agencies were first l ...

network, with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Wavemaker has global billings of over US$38 billion and it is part of GroupM and

WPP plc WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companie ...

. The company formed as a merger between the GroupM agencies MEC and Maxus.

Corporate history

Previously known as MEC the agency was launched in January 2002 following WPP's acquisition of CIA's parent company, Tempus Group. The global media agency network was formed through the

merger Mergers and acquisitions (M&A) are business transactions in which the ownership of a company, business organization, or one of their operating units is transferred to or consolidated with another entity. They may happen through direct absorpt ...

of The Media Edge and CIA, bringing together CIA's 57 offices across 28 countries and The Media Edge's 103 offices 78 countries to form one global group. In 2010, the agency officially changed its name from Mediaedge:cia to MEC, something it has informally been referred to for years. In October 2015, MEC was named an "Agency of the Year" finalist among large agencies in the 2015 iMedia Agency Awards. In April 2016, MEC launched a new global content division "MEC Wavemaker", consolidating five disciplines within the WPP media network: content strategy, social, partnerships and experiences, SEO and creative service to deliver new content for clients. MEC Wavemaker was initially launched in 10 markets globally, including the UK; the US; the Netherlands; Mexico; Australia; India; Poland; the Middle East; Singapore; and Germany. In November 2016, MEC announced a new global CEO, naming Tim Castree former managing director of video ad platform Videology in North America to replace Charles Courtier. In June 2017, GroupM and WPP announced sister agency Maxus would merge with MEC to form Wavemaker. In 2019,

Huawei Huawei Technologies Co., Ltd. ("Huawei" sometimes stylized as "HUAWEI"; ; zh, c=华为, p= ) is a Chinese multinational corporationtechnology company in Longgang, Shenzhen, Longgang, Shenzhen, Guangdong. Its main product lines include teleco ...

hired Wavemaker to implement a $350 million global advertising campaign. In July 2019, Toby Jenner, former chief operating officer of media agency MediaCom, was announced as global CEO of Wavemaker.

References

External links

* {{DEFAULTSORT:Wavemaker (media agency) Mass media companies based in London WPP plc Mass media companies established in 2017