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GroupM
WPP Media, formerly GroupM, is a U.S. based media business which is owned by the multinational holding company WPP plc. GroupM was the world's largest media buying agency, as of 2023. WPP Media's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company had subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region. Businesses associated with GroupM included Essence Global, Mindshare, Wavemaker, as well as the defunct media agency Maxus, with EssenceMediacom being the world's largest media agency network. In May 2025, GroupM was rebranded as WPP Media. History WPP plc formed GroupM in 2003 to unite Mediaedge:CIA and Mindshare Worldwide. In 2015, GroupM began requiring all media partners to acquire anti-piracy certification from the Trustworthy Accountability Group. In 2019, GroupM formed a coalition to help brands reach multicultural audiences. The company had a diverse media advertisement investment ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
3 World Trade Center
3 World Trade Center (3 WTC; also known as 175 Greenwich Street) is a skyscraper constructed as part of the new World Trade Center (2001–present), World Trade Center in Lower Manhattan, New York City. The tower is located on Greenwich Street along the eastern side of the World Trade Center site. The building was designed by Rogers Stirk Harbour + Partners, and is managed by Silverstein Properties through a ground lease with the Port Authority of New York and New Jersey (PANYNJ), the landowner. It is high, with 80 stories. , it is the List of tallest buildings in New York City, tenth-tallest building in the city. The current edifice is the second on the World Trade Center site to bear the address 3 World Trade Center. The original building was the Marriott World Trade Center, a 22-story, 825-room hotel located in the southwest corner of the World Trade Center (1973–2001), World Trade Center complex. Opened in July 1981 as the Vista International Hotel, it was destroyed durin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Essence Global
Essence was a global data and measurement-driven full service agency that merged with Mediacom in January 2023 to form Essence Mediacom. Prior to the merger, Essence had 20 offices in 12 countries and a staff of approximately 2,000. Essence managed over $4B in annualized media spend globally, with clients such as Google, The Financial Times, Target, NBCUniversal, BP, FrieslandCampina, L’Oreal and Tesco Mobile. In 2015 Essence became majority owned by WPP, and a part of GroupM, the WPP media investment management operation. It had offices in Australia, China, India, Indonesia, Japan, Singapore, South Korea, USA, Canada, Germany, and the UK. Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mindshare (firm)
Mindshare Media Ltd. is a global media and marketing services company formed in 1997. As one of the world's largest media agencies, Mindshare is responsible for a large majority of GroupM/ WPP's global marketing billings and campaigns. Mindshare's achievements include the ''Dove Natural Women'' & '' Snapchat Hack'' campaigns, the first Global Media Agency to gain accredited ''Actions on Google'' channel partners status, and many others that have won global awards. History The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full service advertising agencies within WPP Group. The launch team comprised Mandy Pooler and Nick Emery from O&M and Ron de Pear and James Walker from JWT. Initially the business faced strong opposition to the merger from the American agency parent GroupM. The Mindshare global network consists of approximately 10,000 employees across 115 offices in 82 countries throughout North America, Latin Americ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wavemaker (media Agency)
Wavemaker (previously MEC and Maxus) is a large media agency network, with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Wavemaker has global billings of over US$38 billion and it is part of GroupM and WPP plc. The company formed as a merger between the GroupM agencies MEC and Maxus. Corporate history Previously known as MEC the agency was launched in January 2002 following WPP's acquisition of CIA's parent company, Tempus Group. The global media agency network was formed through the merger of The Media Edge and CIA, bringing together CIA's 57 offices across 28 countries and The Media Edge's 103 offices 78 countries to form one global group. In 2010, the agency officially changed its name from Mediaedge:cia to MEC, something it has informally been referred to for years. In October 2015, MEC was named an "Agency of the Year" finalist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maxus (media Agency)
Maxus was a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. In December 2011, Maxus became Campaign magazine's Global Media Network of the Year. In December 2017, Maxus merged with sister agency MEC to form global media offering Wavemaker. Company overview Maxus was part of WPP plc, eventually employing 150,000 people across the advertising, public relations and market research sectors, and part of GroupM, the media investment management group that serves as the parent company for all of WPP plc's media agencies: Maxus, Mindshare, MEC, MediaCom and Xaxis. Maxus was officially launched as a global media network in October 2008, although it had previously been known as Maximize during the late 1990s in Asia and had standalone operations in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Acquisition Of Twitter By Elon Musk
Businessman and U.S. political figure Elon Musk initiated an Mergers and acquisitions, acquisition of the American social media company Twitter, Inc. on April 14, 2022, and concluded it on October 27, 2022. Musk had begun buying shares of the company in January 2022, becoming its largest shareholder by April with a 9.1 percent ownership stake. Twitter invited Musk to join its board of directors, an offer he initially accepted before declining. On April 14, Musk made an unsolicited offer to purchase the company, to which Twitter's board responded with a "Shareholder rights plan, poison pill" strategy to resist a hostile takeover before unanimously accepting Musk's buyout offer of $44 billion on April 25. Musk stated that he planned to introduce new features to the platform, make its algorithms open-source, combat spambot accounts, and promote free speech, framing the acquisition as the cornerstone of X, an "everything app". In July, Musk announced his intention to term ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lower Manhattan
Lower Manhattan, also known as Downtown Manhattan or Downtown New York City, is the southernmost part of the Boroughs of New York City, New York City borough of Manhattan. The neighborhood is History of New York City, the historical birthplace of New York City and for its first 225 years was the entirety of the city. Lower Manhattan serves as Government of New York City, the seat of government of both Manhattan and the entire City of New York. Because there are no municipally defined boundaries for the neighborhood, a precise population cannot be quoted, but several sources have suggested that it was one of the fastest-growing locations in New York City between 2010 and 2020, related to the influx of young adults and significant development of new housing units. Despite various definitions of Lower Manhattan, they generally include all of Manhattan, Manhattan Island south of 14th Street (Manhattan), 14th Street, with the Bowling Green (New York City), Bowling Green and The Batte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Buying
Media buying refers to the procurement of advertising on mediums such as a television, newspapers, commercial radio, magazines, websites, mobile apps, over-the-top media services, out-of-home advertising etc. It also includes price negotiation and the appropriate placement of ads based on research to reach the right audiences considering the product, service and message being advertised. A media buyer is tasked to perform such activities. Media buyers Media buyers negotiate and purchase advertising spaces across a mix of traditional and digital media to ensure that advertisers maximize performance against their campaign goals. TV buying Rates, demand of leads, space, and time, and state licenses vary by state. Media buyers will often target local markets (defined as Designated Market Areas, or DMAs, for television and Metropolitan Statistical Area, or MSAs, for Radio). Media buyers target these areas to align broadcast purchases with geographic regions most relevant to the adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WPP Plc
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, EssenceMediacom, Grey, Hill & Knowlton, Mindshare, Ogilvy, VML, Wavemaker, and WPP Media. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. History The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. In 1985 Martin Sorrell and Preston Rabl, searching for a listed company through which to build a worldwide marketing services company, bought a controlling stake. In 1986, WPP became the parent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trustworthy Accountability Group
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe. Structure The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. The IAB publishes Mediascope Europe annually, a media consumption study based on over 50,000 consumer interviews. The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB. Display ads are subject to standards established by the IAB. History Founded in 1996, the IA ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of the longest-running newspapers in the United States, the ''Times'' serves as one of the country's Newspaper of record, newspapers of record. , ''The New York Times'' had 9.13 million total and 8.83 million online subscribers, both by significant margins the List of newspapers in the United States, highest numbers for any newspaper in the United States; the total also included 296,330 print subscribers, making the ''Times'' the second-largest newspaper by print circulation in the United States, following ''The Wall Street Journal'', also based in New York City. ''The New York Times'' is published by the New York Times Company; since 1896, the company has been chaired by the Ochs-Sulzberger family, whose current chairman and the paper's publ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Variety (magazine)
''Variety'' is an American trade magazine owned by Penske Media Corporation. It was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933, ''Daily Variety'' was launched, based in Los Angeles, to cover the film industry, motion-picture industry. ''Variety'' website features entertainment news, reviews, box office results, plus a credits database, production charts and film calendar. History Founding ''Variety'' has been published since December 16, 1905, when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville, with its headquarters in New York City. Silverman had been fired by ''The Morning Telegraph'' in 1905 for panning an act which had taken out an advert for $50. He subsequently decided to start his own publication that, he said, would "not be influenced by advertising." With a loan of $1,500 from his father-in-law, he launched ''Variety'' as publisher and editor. In additi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
