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Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's plant in Chicago is the largest bakery in the world, employing more than 1,200 workers and producing around of snack foods annually. Its products include Chips Ahoy!, Belvita, Oreo cookies, Ritz Crackers, Teddy Grahams, Triscuit crackers, Fig Newtons, and Wheat Thins for the United States, United Kingdom, Mexico, Bolivia, Venezuela, and other parts of South America. All Nabisco cookie or cracker products are branded Christie in Canada, after Canadian baker William Mellis Christie. Christie's flagship bakery in Toronto was demolished after Mondelēz shut it down in 2013. Nabisco opened corporate offices as the National Biscuit Company in the Home Insurance Building in the Chicago Loop in 1898, the world's first skyscraper. History ...
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RJR Nabisco
R. J. Reynolds Nabisco, Inc., doing business as RJR Nabisco, was an American conglomerate, selling tobacco and food products, headquartered in the Calyon Building in Midtown Manhattan, New York City. R. J. Reynolds Nabisco stopped operating as a single entity in 1999. Both RJR (as R. J. Reynolds Tobacco Company) and Nabisco (now part of Mondelēz International) still exist. History RJR Nabisco was formed in 1985 by the merger of Nabisco Brands and R. J. Reynolds Tobacco Company. In 1988 RJR Nabisco was purchased by Kohlberg Kravis Roberts & Co. in what was at the time the largest leveraged buyout in history. In 1999, due to concerns about tobacco lawsuit liabilities, the tobacco business was spun off into a separate company and RJR Nabisco was renamed Nabisco Holdings Corporation. Nabisco is currently owned by Mondelēz International Inc. RJR Nabisco Holdings Corp. (NYSE: NGH) was the parent company of RJR Nabisco, Inc. After the food and tob ...
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Chips Ahoy!
Chips Ahoy! is an American chocolate chip cookie brand, baked and marketed by Nabisco, a subsidiary of Mondelez International, that debuted in 1963. Chips Ahoy! cookies are available in different variations such as, original, reduced-fat, chunky, chewy, and candy-blasts; each can be identified by variations in the color of the package. For example, Chips Ahoy! original has blue color packaging, while Chips Ahoy chewy has a red packaging. In Malaysia, the brand was sold under the name Chips More!. Etymology The name is a reference to the nautical term, "Ships Ahoy!" The actual reason for the naming is unclear. The pun had been used prominently twice before: * Chapter 15 of ''The Uncommercial Traveller'', by Charles Dickens: Dickens relays a childhood tale of a shipwright, named Chips, who is taunted by a diabolical talking rat who predicts the sinking of Chips's ship: "Chips ahoy! Old boy! We've pretty well eat them too, and we'll drown the crew, and will eat them too!" * '' ...
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Zu Zu Ginger Snaps
Zu Zu Ginger Snaps was a brand of round drop cookies originally manufactured in 1901 by the National Biscuit Company (NBC) –later changed to Nabisco – and produced until the early 1980s. The snaps are "a spicy combination of ginger and sugar-cane molasses" and came in a distinctive yellow box with reddish type. In popular culture The mascot was the "Zu Zu Clown". The Clown became central to an advertising campaign which included ads, signs, free clown costumes for children and two sizes of clown dolls. In the 1946 film '' It's a Wonderful Life'' by Frank Capra, one of George Bailey's daughters is named Zuzu after these cookies. Near the end of the film, when her dad rushes up the stairs and Zuzu greets him, he replies "Zuzu, my little ginger snap!".ZUZU SHARES STORY BE ...
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Wheat Thins
Wheat Thins are a brand of baked whole grain snack food crackers distributed in the United States and Canada by Mondelez International. The product is also available in Australia through wholesaler USA Foods. Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties. Nabisco first introduced the product in 1947. Advertising Actress Sandy Duncan endorsed Wheat Thins from the 1970s to the 1990s. The introduced recent commercial aired during The Simpsons episode '' Rednecks and Broomsticks'' featuring Brian and Stewie from the animated sitcom ''Family Guy'', in which Stewie puts emphasis on the "H" in "Wheat", saying instead, "Hwheat Thins". Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing ...
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Triscuit
Triscuit is a brand name of snack crackers which take the form of baked square whole wheat wafers. Invented in 1900, a patent was granted in 1902 and the Shredded Wheat Company began production the next year in Niagara Falls, New York. The Niagara site was chosen due to its proximity to the Niagara Falls hydroelectric plant, the first major power plant in the United States, which opened in 1895. History The Shredded Wheat Company began producing Triscuits in 1903 in Niagara Falls, New York. The name may have come from a combination of the words ''electricity'' and ''biscuit''. An alternative theory holds that the ''tri'' refers to the cracker's three ingredients (wheat, oil, and salt), but this is disputed due to conflicting adverts and poor records. At least one early advertisement boasted that Triscuits were "baked by electricity", claiming they were "the only food on the market prepared by this 1903 process". Each cracker measured , and remained that size for nearly 21 year ...
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Teddy Grahams
Teddy Grahams are bear-shaped graham cracker snacks created by Nabisco. Introduced in 1988, Teddy Grahams come in two distinct shapes: bear with arms up and legs closed, and bears with legs open and arms down. Along with variations with arms up, legs together, and arms down legs apart. When first introduced, Teddy Grahams were available in honey, cinnamon, and chocolate flavors. Since then, they have added chocolatey chip as one of the four main varieties. They also had vanilla, banana, birthday cake, mixed berry, strawberry banana, and apple flavors but they have been discontinued. Nabisco has also put out various other products under the Teddy Grahams brand, including various Disney character shaped grahams. Nutrition In a 1992 ''New York Times'' article, Eating Well, Marian Burros pointed out that Teddy Grahams use more bleached flour than actual whole wheat graham flour. Nabisco later increased the amount of whole grain flour used in the snack. History Teddy Grahams sold m ...
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Ritz Crackers
Ritz Crackers is a brand of snack cracker introduced by Nabisco in 1934. The original style crackers are disc-shaped, lightly salted, and approximately in diameter. Each cracker has seven perforations and a finely scalloped edge. Today, the Ritz cracker brand is owned by Mondelēz International. A single serving of the original cracker (about 5 crackers or 15 grams) provides of food energy, 1 gram of protein, and 4 grams of fat; the whole wheat variety provides and 2.5 grams of fat. History In the early 1900s, the Jackson Cracker company of Jackson, Michigan, developed a small, round cracker called the Jaxon. The company was bought by Nabisco in 1919. Nabisco introduced the Ritz Cracker in 1934. Looking to compete with the similar ''Hi Ho'' cracker made by their competitor Sunshine Biscuits, they tasked an employee, Sydney Stern, to create a name and a marketing plan. Stern chose the name 'Ritz', which appealed to individuals enduring the privations of the Gr ...
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Rice Thins
Rice Thins are a popular brand name of crackers made by Nabisco (Christie in Canada). A spin-off of Wheat Thins, Rice thins come in these flavours: *Original *Multigrain *Herb and Garlic *Bruschetta *Cheddar *Sesame *Sweet and Salty Rice Thins are "Baked, not fried". See also *Wheat Thins * Vegetable Thins *Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco' ... External links Kraft Canada's Rice thins page Brand name crackers Nabisco brands Mondelez International brands {{food-product-stub ...
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Premium Plus
Premium (Premium Saltine Crackers) is a brand of soda cracker produced by Nabisco, which were first introduced in 1876. It is known as Premium Plus (Premium Plus Salted Tops) in Canada, under the Christie (formerly, Mr. Christie) banner. In the United States it is marketed as "Original Premium." It is currently sold in these flavours: Unsalted (Original), Salted, Five Grain, and Whole Wheat. The crackers are square in shape but round versions have been marketed as well. Packaging The crackers are typically sold in boxes containing 4 "sleeves" of crackers sealed in plastic inside, for the home consumer. Larger packages containing 8 or 12 "sleeves" are also available. Bulk packages of individualized servings containing two or four crackers are also available, and are frequently used at restaurants. Occasionally the crackers are sold in tin cans. Boxes are white in the United States, and either red or brown in Canada; the brown boxes are used for whole wheat varieties. Controvers ...
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Oreo
Oreo (; stylized in all caps) is an American brand of sandwich cookie consisting of two cocoa biscuits with a sweet fondant filling. Oreos were introduced in 1912 by Nabisco, and the brand has been owned by Mondelez International since its mergers and acquisitions, acquisition of Nabisco in 2012. Oreo cookies are available in more than 100 countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century. Oreos are an imitation of the Hydrox chocolate cream-centered cookie introduced in 1908, but it outstripped Hydrox in popularity so largely that many believe Hydrox is an imitation of Oreo. Oreo has been the highest-selling cookie brand in the world since 2014. Etymology The origin of the name "''Oreo''" is obscure, but there are many hypotheses, including derivations from the French word , meaning "gold" (the original tin was gold-colored); the Greek word (oros), meaning "mountain" (the cookie was originally co ...
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Nilla
Nilla Wafers are a wafer-style cookies made by Nabisco, a subsidiary of Illinois-based Mondelēz International. The name is a shortened version of ''vanilla'', the flavor profile common to all Nilla-branded products in previous years. Originally marketed as ''Nabisco Vanilla Wafers'', the product's name was changed in 1967 to the abbreviated form, ''Nilla Wafer''. Originally a round, thin, light wafer cookie made with flour, sugar, shortening, eggs and real vanilla, Nilla wafers have been primarily flavored with synthetic vanillin since at least 1994, a change which prompted criticism. Nilla wafers are described as having "natural and artificial flavor", according to the ingredients list on the box. Nilla produced a variety of spin-off products, including pie crusts. The crusts were introduced in 1992 alongside pie crusts flavored like two other Nabisco cookie brands, Oreos and Honey Grahams. History The recipe for vanilla wafers or sugar wafers was invented in the lat ...
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