Wheat Thins are a
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
of baked
whole grain
A whole grain is a grain of any cereal and pseudocereal that contains the endosperm, germ, and bran, in contrast to refined grains, which retain only the endosperm.
As part of a general healthy diet, consumption of whole grains is associated ...
snack food
A snack is a small portion of Human food, food generally Eating, eaten between meals. Snacks come in a variety of forms including Food packaging, packaged snack foods and other processed foods, as well as items made from fresh ingredients at ho ...
crackers distributed in the United States and Canada by
Mondelez International
Mondelēz International, Inc. ( ) is an American Multinational corporation, multinational confectionery, food industry, food, Holding company, holding, drink industry, beverage and snack food company based in Chicago. Mondelez has an annual rev ...
.
The product is also available in Australia through wholesaler USA Foods. Vegetable Thins, Oat Thins, Pita Thins, and
Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties.
Nabisco
Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
Nabisco' ...
first introduced the product in 1947.
Advertising
Actress
Sandy Duncan
Sandra Kay Duncan (born February 20, 1946) is an American actress, comedian, dancer and singer. She is known for her performances in the Broadway revival of ''Peter Pan'', the sitcom '' The Hogan Family'', and the Disney films '' The Million D ...
endorsed Wheat Thins from the 1970s to the 1990s.
The introduced recent commercial aired during
The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...
episode
'' Rednecks and Broomsticks'' featuring
Brian
Brian (sometimes spelled Bryan (given name), Bryan in English) is a male given name of Irish language, Irish and Breton language, Breton origin, as well as a surname of Occitan language, Occitan origin. It is common in the English-speaking world. ...
and
Stewie from the animated sitcom ''
Family Guy
''Family Guy'' is an American animated sitcom created by Seth MacFarlane for the Fox Broadcasting Company. The series premiered on January 31, 1999, following Super Bowl XXXIII, with the rest of the first season airing from April 11, 1999. Th ...
'', in which Stewie puts emphasis on the "H" in "Wheat", saying instead, "Hwheat Thins". Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing social media.
Nutrition information
The following is nutrition information for Wheat Thins original.
Varieties
There are several varieties available, depending on country and market:
* Artisan cheese: Wisconsin Colby
* Artisan cheese: Vermont White Cheddar
* Big
* Chipotle
* Dill Pickle
* Fiber Selects 5-Grain
* Flatbread Garlic & Parsley
* Flatbread Tuscan Herb
* Hint of Salt
* Honey Mustard
* Lime (limited time 2013)
* Multigrain
* Original
* Popped – a popped chip variety of Wheat Thins
* Ranch
* Reduced Fat
* Sour Cream and Onion
* Smoked Gouda
* Smoky BBQ
* Spicy Buffalo
* Sundried Tomato & Basil
* Sweet Onion
* Sweet Potato
* Zesty Salsa
Additional discontinued/changed flavors:
* Baked Snack Reduced Fat
* Cream Cheese & Chives
* Harvest 5-Grain
* Harvest 7-Grain
* Harvest Garden Vegetable
* Honey
* Lightly Cinnamon
* Low Sodium
* Parmesan Basil
See also
*
Mondelēz International
Mondelēz International, Inc. ( ) is an American Multinational corporation, multinational confectionery, food industry, food, Holding company, holding, drink industry, beverage and snack food company based in Chicago. Mondelez has an annual rev ...
*
Kraft Foods
Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...
References
Further reading
*
*
External links
*
{{Mondelez
Brand name crackers
Mondelez International brands
Nabisco brands
Products introduced in 1947
Wheat