Teddy Grahams are bear-shaped

graham cracker A graham cracker (pronounced or in America) is a sweet flavored cracker made with graham flour that originated in the United States in the mid-19th century, with commercial development from about 1880. It is eaten as a snack food, usually h ...

snacks created by

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco' ...

. Introduced in 1988, Teddy Grahams come in two distinct shapes:

bear Bears are carnivoran mammals of the family (biology), family Ursidae (). They are classified as caniforms, or doglike carnivorans. Although only eight species of bears are extant, they are widespread, appearing in a wide variety of habitats ...

with arms up and legs closed, and bears with legs open and arms down. Along with variations with arms up, legs together, and arms down legs apart. When first introduced, Teddy Grahams were available in honey, cinnamon, and chocolate flavors. Since then, they have added chocolatey chip as one of the four main varieties. They also had vanilla, banana, birthday cake, mixed berry, strawberry banana, and apple flavors but they have been discontinued. Nabisco has also put out various other products under the Teddy Grahams brand, including various Disney character shaped grahams.

Nutrition

In a 1992 ''

New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'' article, Eating Well,

Marian Burros Marian Burros (born in Waterbury, Connecticut) is a cookbook author, and was food columnist for ''The New York Times'', a position she held from 1981 to 2014. Before joining the Times, Burros was ''The Washington Posts food editor and a consum ...

pointed out that Teddy Grahams use more bleached flour than actual whole wheat graham flour. Nabisco later increased the amount of whole grain flour used in the snack.

History

Teddy Grahams sold more than $150 million worth in its first year. It was "the biggest new-product success in the industry in more than 25 years. It became the third-best-selling cookie, after

Chips Ahoy! Chips Ahoy! is an American chocolate chip cookie brand, baked and marketed by Nabisco, a subsidiary of Mondelez International, that debuted in 1963. Chips Ahoy! cookies are available in different variations such as, original, reduced-fat, chunk ...

and the market leader,

Oreo Oreo (; stylized in all caps) is an American brand of sandwich cookie consisting of two cocoa biscuits with a sweet fondant filling. Oreos were introduced in 1912 by Nabisco, and the brand has been owned by Mondelez International since its me ...

, both from

Discontinued products

Dizzy Grizzlies were a variant of Teddy Grahams, and were so called because they would "become dizzy" due to the snacker looking at each side again and again, as the backside is covered with chocolate and sprinkles. These were also themed in

extreme sport Action sports, adventure sports or extreme sports are physical activity, activities perceived as involving a high degree of risk of injury or death. These activities often involve speed, height, a high level of physical exertion and highly speci ...

s such as in-line skating. A chocolate chip, birthday cake and oatmeal variety were introduced as a cereal called Teddy grahams Breakfast Bears in the 90s however this cereal got bad reviews because it got too soggy in milk. Teddy Soft Bakes were baked treats with either a vanilla or chocolate filling. They were discontinued around 2019.

Mascot change

The original

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are als ...

was a light brown bear who had no clothes. Later, Nabisco changed the mascot and added a shirt depending on what flavor of the teddy grahams. In 2017, they changed the mascot again to a brown bear with a blue and white striped shirt. Around January 2023, the mascot was changed again to a mascot that resembles the snack cookies themselves.

References

External links