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Microtrends
''Microtrends: The Small Forces Behind Tomorrow's Big Changes'' is a non-fiction book by Mark Penn and Kinney Zalesne. The text was initially published by Twelve on September 5, 2007. Mark Penn has been named the winner of the Consumer Insights category in the 2010 Atticus Awards for this book. Overview The text focuses on subtle and nearly invisible trends in demography, sociology, business, family life, technologies, human interactions, and many other areas—that are currently shaping the potential future of the world and society. Overall, the authors try to categorize approximately 75 microtrends (hence the name of the book) seen in the modern world. WSJ column The book examines how small groups of people can trigger big changes. Specifically, Penn and Zalesne show how a mere one percent of the American public, or 3 million people, can create a "microtrend" capable of launching a major business or even a new cultural movement, changing commercial, political and social landsc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mark Penn
Mark J. Penn (born January 15, 1954) is an American businessman, pollster, political strategist, and author. Penn is chairman and chief executive officer of Stagwell, a marketing group created upon the merger of Stagwell Marketing Group—a private equity fund founded by Penn—and MDC Partners, of which Penn had been chief executive officer. He was formerly chief strategy officer of Microsoft Corporation, as well as chief executive officer of Burson-Marsteller (now part of Burson Cohn & Wolfe). Together with Douglas Schoen, he was co-founder of the polling firm PSB Research, whose clients included President Bill Clinton, British prime minister Tony Blair, and Bill Gates. Penn was a chief strategist and pollster in the Hillary Clinton 2008 presidential campaign. Penn is the author of Microtrends (2007) and Microtrends Squared (2018). Penn later became a defender of Donald Trump, opposing his impeachment, consulting on his presidential campaign, and alleging a "deep state" con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kinney Zalesne
E. Kinney Zalesne is an American writer, political strategist, and former business executive. She is a Senior Advisor to Harvard University's GETTING-Plurality Initiative, and a Deputy National Finance Chair of the Democratic National Committee. She was also Counsel to U.S. Attorney General Janet Reno, a White House Fellow with Vice President Al Gore, and the collaborator on the bestselling book '' Microtrends: The Small Forces Behind Tomorrow's Big Changes'' and ''The Wall Street Journal'' column of the same name. Early life Zalesne is the youngest of three children born to Judy and Harvey Zalesne of Bryn Mawr, Pennsylvania. She attended the Baldwin School, where she was president of student government and played varsity field hockey, basketball, and lacrosse. In 1998, she won the Distinguished Young Alumna Award from The Baldwin School. Zalesne graduated from Yale University magna cum laude and Harvard Law School cum laude. At Harvard Law School, she was a classmate and frie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demography
Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. In the la ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sociology
Sociology is a social science that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of empirical investigation and critical analysis to develop a body of knowledge about social order and social change. While some sociologists conduct research that may be applied directly to social policy and welfare, others focus primarily on refining the theoretical understanding of social processes and phenomenological method. Subject matter can range from micro-level analyses of society (i.e. of individual interaction and agency) to macro-level analyses (i.e. of social systems and social structure). Traditional focuses of sociology include social stratification, social class, social mobility, religion, secularization, law, sexuality, gender, and deviance. As all spheres of human activity are affected by the interplay between social structure and individu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Twelve (publisher)
Hachette Book Group (HBG) is a publishing company owned by Hachette Livre, the largest publishing company in France, and the third largest trade and educational publisher in the world. Hachette Livre is a wholly owned subsidiary of Lagardère Group. HBG was formed when Hachette Livre purchased the Time Warner Book Group from Time Warner on March 31, 2006. Its headquarters are located at 1290 Avenue of the Americas, Midtown Manhattan, New York City. Hachette is considered one of the big-five publishing companies, along with Holtzbrinck/Macmillan, Penguin Random House, HarperCollins, and Simon & Schuster. In one year, HBG publishes approximately 1400+ adult books (including 50-100 digital-only titles), 300 books for young readers, and 450 audio book titles (including both physical and downloadable-only titles). In 2017, the company had 167 books on the ''New York Times'' bestseller list, 34 of which reached No. 1. History The earliest publisher to eventually become part of the Hac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Burson-marsteller
Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe. Operations BCW (Burson Cohn & Wolfe) was the world's third-largest public relations firm by revenue, as of 2018. It employed more than 4,000 people in 42 countries as of 2019. BCW is part of the BCW Group, whose brands include: AxiCom, BWR, Direct Impact, GCI Health, HZ, PSB, Prime Policy Group, and Goodfuse. BCW offers clients creative content and integrated communications services across the following sectors: business-to-business, consumer, corporate, crisis management, corporate social responsibility, healthcare, public affairs, and technology. Donna Imperato serves as global chief executive officer (CEO). She was previously CEO at Cohn & Wolfe. BCW is split into divisions by ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published six days a week by Dow Jones & Company, a division of News Corp. The newspaper is published in the broadsheet format and online. The ''Journal'' has been printed continuously since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser. The ''Journal'' is regarded as a newspaper of record, particularly in terms of business and financial news. The newspaper has won 38 Pulitzer Prizes, the most recent in 2019. ''The Wall Street Journal'' is one of the largest newspapers in the United States by circulation, with a circulation of about 2.834million copies (including nearly 1,829,000 digital sales) compared with ''USA Today''s 1.7million. The ''Journal'' publishes the luxury news and lifestyle magazine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nytimes
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Books
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2007 Non-fiction Books
7 (seven) is the natural number following 6 and preceding 8. It is the only prime number preceding a cube. As an early prime number in the series of positive integers, the number seven has greatly symbolic associations in religion, mythology, superstition and philosophy. The seven Classical planets resulted in seven being the number of days in a week. It is often considered lucky in Western culture and is often seen as highly symbolic. Unlike Western culture, in Vietnamese culture, the number seven is sometimes considered unlucky. It is the first natural number whose pronunciation contains more than one syllable. Evolution of the Arabic digit In the beginning, Indians wrote 7 more or less in one stroke as a curve that looks like an uppercase vertically inverted. The western Ghubar Arabs' main contribution was to make the longer line diagonal rather than straight, though they showed some tendencies to making the digit more rectilinear. The eastern Arabs developed the digi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sociology Books
This bibliography of sociology is a list of works, organized by subdiscipline, on the subject of sociology. Some of the works are selected from general anthologies of sociology, while other works are selected because they are notable enough to be mentioned in a general history of sociology or one of its subdisciplines.See Michie, Jonathan, ed. 2001. ''Reader's Guide to the Social Sciences''. Sociology studies society using various methods of empirical investigation to understand human social activity, from the micro level of individual agency and interaction to the macro level of systems and social structure. Foundations * Comte, Auguste. 1865. A General View of Positivism'' * Marx, Karl. 1867. [''Das Kapital">Capital: A Critique of Political Economy'' *Marx, Karl, and Friedrich Engels">Engels, Friedrich. 1846. [''The German Ideology">Karl Marx">Marx, Karl. 1867. [''Das Kapital">Capital: A Critique of Political Economy'' *Marx, Karl, and Friedrich Engels">Engels, Fri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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