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Burson-Marsteller
Burson (formerly Burson Cohn & Wolfe (BCW)) is a global public relations and communications firm, headquartered in New York City, focused on building reputation for clients. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller into Burson Cohn & Wolfe (BCW). In January 2024, WPP announced plans to merge BCW with Hill & Knowlton, forming the new agency, Burson. The merger was finalized in July 2024. Donna Imperato served as global chief executive officer (CEO) from 2018 to 2023. She was previously CEO at Cohn & Wolfe. She announced her retirement in January 2023 and was replaced in August 2023 by Corey duBrowa, who previously served as head of communications and public affairs at Alphabet and is now Global CEO of Burson. Operations BCW (Burson Cohn & Wolfe) was the world's third-largest public relations firm by revenue, as of 2018. According to PRovoke Media, the merger with Hill & Knowlton in 2024 made the new ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Karen Hughes
Karen Parfitt Hughes (born December 27, 1956) is the global vice chair of the public relations firm Burson-Marsteller. She served as the Under Secretary of State for Public Diplomacy and Public Affairs in the U.S. Department of State and as a counselor to President George W. Bush. Early life Born in Paris, France, Hughes is the daughter of American parents Patricia Rose (Scully) and Harold Parfitt, the last U.S. Governor of the Panama Canal Zone. After graduating from W. T. White High School in Dallas, Texas, Hughes earned a bachelor's degree at Southern Methodist University in 1977 where she was a member of Alpha Delta Pi sorority. She is of partial Irish and English descent. Early career Hughes worked as a television news reporter from 1977 to 1984. As a reporter, Hughes followed the 1980 presidential campaign. In 1984, she went to work as the Texas press coordinator for the Reagan- Bush campaign in the 1984 United States presidential election. She later became executi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thomas Nides
Thomas Richard Nides (born February 25, 1961) is an American banker and government official who served as the 27th United States ambassador to Israel from 2021 to 2023. From 2013 to 2021, he was the managing director and vice-chairman of Morgan Stanley, serving as a member of the firm's management and operating committee. Nides was previously appointed as the second deputy secretary of state for management and resources from 2011 to 2013 during the Obama administration. He has served in various financial and governmental roles throughout his life. Early life and career Thomas Richard Nides was born on February 25, 1961, to a Jewish family in Duluth, Minnesota, the son of Shirley (née Gavronsky) and Arnold Richard Nides. He is the youngest of eight children. His father was the founder of Nides Finance, a national consumer-finance company, and president Duluth's Temple Israel and Jewish Federation. He attended Duluth East High School, where he had an interest in politics. As a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WPP Plc
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, EssenceMediacom, Grey, Hill & Knowlton, Mindshare, Ogilvy, VML, Wavemaker, and WPP Media. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. History The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. In 1985 Martin Sorrell and Preston Rabl, searching for a listed company through which to build a worldwide marketing services company, bought a controlling stake. In 1986, WPP became the parent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Burson And Marsteller At Work
Burson may refer to: *Burson, California *Charles Burson, Chief of Staff to the Vice President Al Gore *Clare Burson, American singer-songwriter *Colette Burson, American screenwriter *Greg Burson, (1949-2008), American voice actor *Harold Burson, co-founder of public relations and communications firm Burson-Marsteller *Jay Burson, American basketball player *Jimmy Burson James Oertell Burson (October 13, 1940 – August 2, 2022) was an American football player from LaGrange, Georgia. Burson played college football at Auburn and was selected in the eleventh round of the 1963 NFL draft by the St. Louis Cardinal ... (1940-2022), American football player * Nancy Burson (1948- ), American artist {{Disambig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Young & Rubicam
VMLY&R was an American marketing and Marketing communications, communications company specializing in advertising, Digital media, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 merger of VML, founded in 1992, and Y&R, founded in 1923. It was a subsidiary of WPP plc multinational advertising and public relations holding company. Before the merger with Wunderman Thompson, VMLY&R employed more than 13,000 employees in 80-plus offices worldwide with principal offices in Kansas City, New York, London, São Paulo, Shanghai, Singapore, and Sydney. On October 17, 2023, WPP announced the merger of Wunderman Thompson and VMLY&R into a new agency VML (agency), VML. History Y&R In 1923, John Orr Young and Raymond Rubicam established a small advertising agency in Philadelphia. The company moved to New York in 1926 as a condition of securing a contract with the newly formed Jell-O company. Soon the company moved into offices at ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crisis Management
Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s.ASIS International, "Organizational Resilience: Security, Preparedness, and Continuity Management Systems-Requirements with Guidance for Use, ASIS SPC.1-2009, American National Standard", 2009 It is considered to be the most important process in public relations. Three elements are common to a crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time. Venette argues that "crisis is a process of transformation where the old system can no longer be maintained". Therefore, the fourth defining quality is the need for change. If change is not needed, the event could more accurately be described as a failure or incident. In contrast to risk management, which involves a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Social Responsibility
Corporate social responsibility (CSR) or corporate social impact is a form of international private business industry self-regulation, self-regulation which aims to contribute to societal goals of a philanthropy, philanthropic, activist, or charitable nature by engaging in, with, or supporting Professional services, professional service volunteering through pro bono programs, community development, administering Grant (money), monetary grants to Nonprofit organization, non-profit organizations for the Common good, public benefit, or to conduct Ethics, ethically oriented business and investment practices. While CSR could have previously been described as an internal organizational policy or a business ethics, corporate ethic strategy, similar to what is now known today as environmental, social, and governance (ESG), that time has passed as various companies have pledged to go beyond that or have been mandated or incentivized by governments to have a better impact on the surrounding ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Company
A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listing (finance), listed company), which facilitates the trade of shares, or not (unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states and so have associations and formal designations, which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation, though a corporation need not be a public company. In the United Kin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cohn And Wolfe
Cohn is a Jewish surname (related to the last name Cohen). Notable people and characters with the surname include: * Al Cohn (1925–1988), American jazz saxophonist, arranger and composer * Alan D. Cohn, American government official * Alfred A. Cohn (1880–1951), American screenwriter * Alice Cohn (1914–2000), German graphic artist * Art Cohn (1909–1958), American sportswriter, screenwriter and author * Arthur Cohn (b. 1927), Swiss film producer * Arthur Cohn (1894–1940), mathematician known for Cohn's irreducibility criterion * Avern Cohn (1924–2022), United States District Court judge * Bernard Cohn (anthropologist) (1928–2003), anthropologist and scholar of British colonialism in India * Bernard Cohn (politician) (1835–1889), American businessman and politician in Los Angeles * Craig Cohn (b. 1983), birth name of American professional wrestler Craig Classic * Daniel Cohn-Bendit (b. 1945), French-German politician * Dan Cohn-Sherbock (b. 1945), Jewish theologian ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
