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Listenership
Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine ''who'' is listening, rather than ''how many'' people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes, forgetfulness and subjectivity. Data is collected down to the level of listener opinion of individual songs cross-referenced against age, race, and economic status in listening ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Portable People Meter
The Portable People Meter (PPM), also known as the Nielsen Meter, is a system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed to individual Radio broadcasting, radio stations and television stations. This also includes cable television. The PPM is worn like a pager and detects hidden audio tones within a station or network's audio stream, logging each time it finds a signal. There are several parts to the PPM system: *An Encoder receiver transmitter, encoder that inserts the tones subliminally into a station's or broadcast network's airchain via Psychoacoustics, psychoacoustic masking. *A wikt:monitor#Noun, monitor that checks that the encoder is working properly. *The wearable Portable People Meter carried by each panelist. *A base station for each PPM, where each panelist in the household places it overnight to Rechargeable battery, recharge the battery. *A portable charger for Tourism, vacations and other trips away from the home base. PPM ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nielsen Media Research
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of August 2024, it is the primary part of Nielsen Holdings. NMR began as a division of ACNielsen, a marketing research firm founded in 1923. In 1996, NMR was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella for years. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and renamed the Nielsen Company in 2007. NMR was separated again from Ni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Video Recorder
A digital video recorder (DVR), also referred to as a personal video recorder (PVR) particularly in Canadian and British English, is an electronic device that records video in a digital format to a disk drive, USB flash drive, SD memory card, SSD or other local or networked mass storage device. The term includes set-top boxes (STB) with direct to disk recording, portable media players and TV gateways with recording capability, and digital camcorders. Personal computers can be connected to video capture devices and used as DVRs; in such cases the application software used to record video is an integral part of the DVR. Many DVRs are classified as consumer electronic devices. Similar small devices with built-in (~5 inch diagonal) displays and SSD support may be used for professional film or video production, as these recorders often do not have the limitations that built-in recorders in cameras have, offering wider codec support, the removal of recording time limitations and hig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer
A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Rights "Consumers, by definition, include us all", said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech, John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading information, adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chris Anderson (writer)
Chris Anderson (born July 9, 1961) is an English-American author and entrepreneur. He was with ''The Economist'' for seven years before joining ''Wired (magazine), Wired'' magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, ''The Long Tail (book), The Long Tail: Why the Future of Business Is Selling Less of More''. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company. Life and work Early life Anderson was born in London. His family moved to the United States when he was five. He enrolled in a degree program in physics at George Washington University and went on to study quantum mechanics and science journalism at the University of California, Berkeley. He later did research at Los Alamos National Laboratory. Career He began his career with a six-year period as editor at the two scientific journals, ''Nature (journal), Nature'' and ''Scie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Advertising Research
A journal, from the Old French ''journal'' (meaning "daily"), may refer to: *Bullet journal, a method of personal organization *Diary, a record of personal secretive thoughts and as open book to personal therapy or used to feel connected to oneself. A record of what happened over the course of a day or other period *Daybook, also known as a general journal, a daily record of financial transactions *Logbook, a record of events important to the operation of a vehicle, facility, or otherwise *Transaction log, a chronological record of data processing *Travel journal, a record of the traveller's experience during the course of their journey In publishing, ''journal'' can refer to various periodicals or serials: *Academic journal, an academic or scholarly periodical **Scientific journal, an academic journal focusing on science **Medical journal, an academic journal focusing on medicine **Law review, a professional journal focusing on legal interpretation *Magazine, non-academic or scho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Area
A market area is a geographic zone containing the people who are likely to purchase a firm's goods or services.Wade, T. and Sommer, S. eds. A to Z GIS' See also * GIS * Media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ... References Market (economics) {{geo-term-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Niche Market
A niche market is the subset of the market on which a product is appealed to a small group of consumers. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service can be entirely designed to satisfy a niche market. Not every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses. In practice, product vendors and trade businesses are commonly referred to as ''mainstream providers'' or ''narrow demographics niche market pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast Network
A terrestrial network (or broadcast network in the United States) is a group of radio stations, television stations, or other electronic media outlets, that form an agreement to air, or broadcast, content from a centralized source. For example, , and (United States, U.S.), (Canada), the BBC (United Kingdom, UK), the (Australia), ARD (broadcaster), ARD (Germany), (Philippines), (South Korea), and NHK (Japan) are TV networks that provide television program, programming for local terrestrial television network affiliate, station affiliates to air using signals that can be picked up by the home television sets of local viewers. Networks generally, but not always, operate on a national scale; that is, they cover an entire country. Streaming media, Internet radio, and webcasting are sometimes considered forms of broadcasting despite the lack of terrestrial stations; its practitioners may also be called "broadcasters" or even "broadcast networks". American networks AT&T's "WEA ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subaudible Tone
A subaudible tone is a tone that is used to trigger an automated event at a radio station. A subaudible tone is audible; however, it is usually at a low level that is not noticeable to the average listener at normal volumes. It is a form of in-band signaling. Overview These tones are included in the audible main portion of audio in the case of the satellite; on tape, these often are filtered. Typically, subaudible tones are at one of the following frequencies: 25, 35, 50, 75 hertz (Hz), or combinations of those frequencies. Until computerized radio automation became inexpensive and common, 25 and 35 Hz were used either in the audio stream or, in the case of tape cartridges used in radio broadcasting (better known as " carts"), on a special track on the tape to indicate to a radio station's automation system that it was time to trigger another event. With the advent of computers and digital satellites, these tones are relegated to triggering commercial announcements a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microphone
A microphone, colloquially called a mic (), or mike, is a transducer that converts sound into an electrical signal. Microphones are used in many applications such as telephones, hearing aids, public address systems for concert halls and public events, motion picture production, live and recorded audio engineering, sound recording, two-way radios, megaphones, and radio and television broadcasting. They are also used in computers and other electronic devices, such as mobile phones, for recording sounds, speech recognition, Voice over IP, VoIP, and other purposes, such as Ultrasonic transducer, ultrasonic sensors or knock sensors. Several types of microphone are used today, which employ different methods to convert the air pressure variations of a sound wave to an electrical signal. The most common are the dynamic microphone, which uses a coil of wire suspended in a magnetic field; the condenser microphone, which uses the vibrating Diaphragm (acoustics), diaphragm as a capacitor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
