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Chris Anderson (born July 9, 1961) is an
English-American English Americans (also known as Anglo-Americans) are Americans whose ancestry originates wholly or partly in England. In the 2020 United States census, English Americans were the largest group in the United States with 46.6 million Americ ...
author and entrepreneur. He was with ''
The Economist ''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...
'' for seven years before joining ''
Wired Wired may refer to: Arts, entertainment, and media Music * ''Wired'' (Jeff Beck album), 1976 * ''Wired'' (Hugh Cornwell album), 1993 * ''Wired'' (Mallory Knox album), 2017 * "Wired", a song by Prism from their album '' Beat Street'' * "Wired ...
'' magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, '' The Long Tail: Why the Future of Business Is Selling Less of More''. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company.


Life and work


Early life

Anderson was born in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. His family moved to the United States when he was five. He enrolled in a degree program in
physics Physics is the scientific study of matter, its Elementary particle, fundamental constituents, its motion and behavior through space and time, and the related entities of energy and force. "Physical science is that department of knowledge whi ...
at
George Washington University The George Washington University (GW or GWU) is a Private university, private University charter#Federal, federally-chartered research university in Washington, D.C., United States. Originally named Columbian College, it was chartered in 1821 by ...
and went on to study
quantum mechanics Quantum mechanics is the fundamental physical Scientific theory, theory that describes the behavior of matter and of light; its unusual characteristics typically occur at and below the scale of atoms. Reprinted, Addison-Wesley, 1989, It is ...
and science journalism at the
University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California), is a Public university, public Land-grant university, land-grant research university in Berkeley, California, United States. Founded in 1868 and named after t ...
. He later did research at
Los Alamos National Laboratory Los Alamos National Laboratory (often shortened as Los Alamos and LANL) is one of the sixteen research and development Laboratory, laboratories of the United States Department of Energy National Laboratories, United States Department of Energy ...
.


Career

He began his career with a six-year period as editor at the two scientific journals, ''
Nature Nature is an inherent character or constitution, particularly of the Ecosphere (planetary), ecosphere or the universe as a whole. In this general sense nature refers to the Scientific law, laws, elements and phenomenon, phenomena of the physic ...
'' and ''
Science Science is a systematic discipline that builds and organises knowledge in the form of testable hypotheses and predictions about the universe. Modern science is typically divided into twoor threemajor branches: the natural sciences, which stu ...
''. He then joined ''
The Economist ''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...
'' in 1994, where he remained for seven years, during which time he was stationed in London,
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
and
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
in various positions, ranging from Technology Editor to US Business Editor. He took over as editor of ''Wired'' in 2001. His 2004 article "The Long Tail" in ''Wired'' was expanded into a book in 2006, titled, '' The Long Tail: Why the Future of Business Is Selling Less of More''. It appeared on ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' Nonfiction Best Sellers list. The book argues that products in low demand or that have a low sales volume can collectively build a better market share than its rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The book earned Anderson the 2007
Gerald Loeb Award The Gerald Loeb Awards, also referred to as the Gerald Loeb Awards for Distinguished Business and Financial Journalism, is a recognition of excellence in journalism, especially in the fields of business, finance and the economy. The award was e ...
for Business Book. His next book, entitled '' Free: The Future of a Radical Price'' (2009) examines the advantages of a strategy where products and services are initially given to customers for free, and how businesses can profit more in the long run. Anderson was accused of
plagiarizing Plagiarism is the representation of another person's language, thoughts, ideas, or expressions as one's own original work.From the 1995 '' Random House Compact Unabridged Dictionary'': use or close imitation of the language and thoughts of anothe ...
content from
English Wikipedia The English Wikipedia is the primary English-language edition of Wikipedia, an online encyclopedia. It was created by Jimmy Wales and Larry Sanger on 15 January 2001, as Wikipedia's first edition. English Wikipedia is hosted alongside o ...
for his book. Anderson responded that he had disagreements with the criticism, and reasoned that the mention of citations were avoided due to the changing nature of content in English Wikipedia. However, the whole episode led him to integrate footnotes into the text, and the digital editions of ''Free'' were corrected with the revision. ''Free'' debuted as #12 on ''The New York Times'' Best Seller list. It was also available as a free download for a limited time, and an estimated 200,000 to 300,000 digital copies were downloaded in the first two weeks. The unabridged audiobook remains free. Anderson's third book, '' Makers: The New Industrial Revolution'' (2012), was based on his 2010 article, "Atoms Are the New Bits". The book describes how entrepreneurs are using open source design, and
3D printing 3D printing, or additive manufacturing, is the construction of a three-dimensional object from a CAD model or a digital 3D model. It can be done in a variety of processes in which material is deposited, joined or solidified under computer ...
as a platform for driving resurgence of American manufacturing. The ideas he portrayed; such as crowdsourcing of ideas, utilization of available lower-cost design and manufacturing tools, and reviewing options to outsource capital-intensive manufacturing were highlighted in the February 2012 ''
Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. ''HBR'' is published six times a year ...
'' article, "From Do It Yourself to Do It Together". Around 2017, Anderson started DIYRobocars, a community that builds and races scaled-down autonomous cars utilizing computer vision and deep learning.


Ventures

In 2007, Anderson founded GeekDad, a do-it-yourself blog that later became part of Wired.com. He was the editor until the role was handed over to Ken Denmead, and he now serves as editor emeritus of GeekDad. The same year, Anderson founded Booktour.com, a free online service that connected authors on tour with audiences. In September 2011, Booktour.com folded. In October 2007, Anderson, who has been described as an "aerial-reconnaissance enthusiast", flew a remote-controlled aircraft allegedly equipped with a camera over
Lawrence Berkeley National Laboratory Lawrence Berkeley National Laboratory (LBNL, Berkeley Lab) is a Federally funded research and development centers, federally funded research and development center in the Berkeley Hills, hills of Berkeley, California, United States. Established i ...
, causing security concerns when the aircraft crashed into a tree. The enthusiasm turned inspiration for co-founding 3D Robotics, a 2009 robotics manufacturing spin-off of the DIYdrones.com. 3D Robotics produces the Ardupilot series of autopilots, which are based on the
Arduino Arduino () is an Italian open-source hardware and open-source software, software company, project, and user community that designs and manufactures single-board microcontrollers and microcontroller kits for building digital devices. Its hardwar ...
platform. In May 2007, Anderson was featured as one of the top 100 thinkers in ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' magazine's annual list for 2007.


Personal life

Anderson currently lives in Orinda,
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
, with his wife and five children. He met his wife while working at the scientific journal, ''Nature''. He has dual U.S.-U.K. citizenship.


Works

* * *


References


External links


Biography
from O'Reilly
''Free: The Past and Future of a Radical Price''
Keynote speech a
Nokia World 2007
in Amsterdam on December 5, 2007. * * * *
Chris Anderson discussing DIY drones and his new book "Makers: The New Industrial Revolution" on The Amp Hour podcast
* * {{DEFAULTSORT:Anderson, Chris 1961 births Living people 21st-century American non-fiction writers American bloggers American business writers American chief executives of manufacturing companies American magazine editors American male bloggers American technology chief executives American technology writers Businesspeople from Berkeley, California Columbian College of Arts and Sciences alumni Gerald Loeb Award winners for Business Books Wired (magazine) people Writers from Berkeley, California