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Niche Market
A niche market is the subset of the market on which a product is appealed to a small group of consumers. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service can be entirely designed to satisfy a niche market. Not every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses. In practice, product vendors and trade businesses are commonly referred to as ''mainstream providers'' or ''narrow demographics niche market pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Price
A price is the (usually not negative) quantity of payment or compensation expected, required, or given by one party to another in return for goods or services. In some situations, especially when the product is a service rather than a physical good, the price for the service may be called something else such as "rent" or "tuition". Prices are influenced by production costs, supply of the desired product, and demand for the product. A price may be determined by a monopolist or may be imposed on the firm by market conditions. Price can be quoted in currency, quantities of goods or vouchers. * In modern economies, prices are generally expressed in units of some form of currency. (More specifically, for raw materials they are expressed as currency per unit weight, e.g. euros per kilogram or Rands per KG.) * Although prices could be quoted as quantities of other goods or services, this sort of barter exchange is rarely seen. Prices are sometimes quoted in terms of vouc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Idol
''American Idol'' is an American Music competition, singing competition television series created by Simon Fuller, produced by Fremantle (company), Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It aired on Fox Broadcasting Company, Fox from June 11, 2002, to April 7, 2016, for 15 seasons. It was on hiatus until March 11, 2018, when a revival of the series began airing on American Broadcasting Company, ABC. It started as an addition to the ''Idol (franchise), Idol'' format that was based on ''Pop Idol'' from British television, in which the programme's Pop Idol series 1, first series, which was won by Will Young, ended over four months before the show began, as it later became one of the most successful shows in the history of Television in the United States, American television. The concept of the series involves discovering recording stars from unsigned singing talents, with the winner determined by American viewers using phones, In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Market
The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment.“Niche Market.” ''Business: The ultimate resource''. (2002). Cambridge, Massachusetts: Perseus Publications:1294. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web. Definition Scholars have noted that defining the precise nature of the mass market is problematic. This difficulty arises, at least in part, from scholarly attention being given to the process of mass marketing rather than the mass market, per se. In addition, the concept of a mass market means different things in different contexts and has evolved over time, adding yet another layer of complexity. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
History Of Marketing
The study of the history of marketing, as a discipline, is important because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. The practice of marketing has been known for millennia, but the term "marketing" used to describe commercial activities assisting the buying and selling of products or services came into popular use in the late nineteenth century. The study of the history of marketing as an academic field emerged in the early twentieth century. Marketers tend to distinguish between the history of marketing practice and the history of marketing thought: # the ''history of marketing practice'' refers to an investigation into the ways that marketing has been practiced; and how those practices have evolved over time as they respond to changing socio-economic conditions # the ''history of marketing thought'' refers to an examination of the ways that marketing has been studied and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Segmentation
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as ''segments''. Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high-yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) seller ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CBS Sports Network
CBS Sports Network (a.k.a. CBSSN) is an American digital cable and satellite television network owned by the CBS Entertainment Group unit of Paramount Global. When it launched in 2002 as the National College Sports Network (later College Sports Television also known as CSTV), it operated as a multi-platform media brand which also included its primary website, collegesports.com, and a network of websites operated for the athletic departments of 215 colleges and universities. After CSTV was acquired by CBS in 2006 (handed over from Viacom who purchased the network the previous year), the network was re-branded as the CBS College Sports Network in 2008. The network initially maintained its college sports focus, but in February 2011, the service was re-branded as CBS Sports Network to re-position it as a mainstream sports service. The network continues to have a particular focus on college sports, along with coverage of smaller leagues and events, simulcasts of sports radio shows fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
STAR Cricket
Star Sports Network is a group of Indian pay television sports channels owned by JioStar, a joint venture between Viacom18 and Disney India, The network currently holds rights of flagship tournaments like International Cricket Council events, Indian Premier League, Premier League, ONE Championship, Wimbledon, Indian Super League etc. The networks were initially formed in 1991 as a joint venture between Star TV and Tele-Communications Inc. (TCI) known as Prime Sports, taking their name from TCI's U.S. regional sports networks of the same name. In 1996, Star agreed to merge its sports networks in Asia with those of its rival ESPN, forming ESPN Star Sports. In June 2012, News Corporation acquired ESPN's stake in the joint venture; its corporate successor 21st Century Fox was, in turn, acquired by ESPN's majority-owner the Walt Disney Company in 2019. Star Sports is a major broadcaster of cricket in India, holding the pay television rights to domestic national team matches, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ESPNU
ESPNU is an American multinational digital cable and satellite sports television channel owned by ESPN Inc., a joint venture between the Walt Disney Company (which owns a controlling 80% stake) and Hearst Communications (which owns the remaining 20%). The channel is primarily dedicated to coverage of college athletics, and is also used as an additional outlet for general ESPN programming. ESPNU is based alongside its sister networks at ESPN's headquarters in Bristol, Connecticut. , ESPNU is available to approximately 36,000,000 pay television households in the United States, down from its 2014 peak of 75,000,000 households. History The network was launched on March 4, 2005, with its first broadcast originating from the site of Gallagher-Iba Arena on the Oklahoma State University campus in Stillwater, Oklahoma. The network's first live event was a semifinal game of the Ohio Valley Conference men's basketball tournament between Southeast Missouri State University and Eas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ESPN 2
ESPN2 is an American multinational pay television network owned by ESPN Inc., a joint venture between the Walt Disney Company (which owns a controlling 80% stake) and Hearst Communications (which owns the remaining 20%). ESPN2 was initially formatted as a younger-skewing counterpart to its parent network ESPN, with a focus on sports popular among young adult audiences (ranging from mainstream events to other unconventional sports), and carrying a more informal and youthful presentation than the main network. By the late 1990s, this mandate was phased out, as the channel increasingly became a second outlet for ESPN's mainstream sports coverage. , ESPN2 is available to approximately 70 million pay television households in the United States—down from its 2011 peak of 100 million households. History ESPN2 launched on October 1, 1993, at 7:30 p.m. ET. Its inaugural program was the premiere of ''SportsNight'', a sports news program originally hosted by Keith Olbermann and Suzy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Communications (20%) through the joint venture ESPN Inc. The company was founded in 1979 by Bill Rasmussen, Scott Rasmussen and Ed Eagan. ESPN broadcasts primarily from studio facilities located in Bristol, Connecticut. The network also operates offices and auxiliary studios in Miami, Orlando, New York City, Las Vegas, Seattle, Charlotte, Washington, D.C., and Los Angeles. James Pitaro has been chairman since March 5, 2018, following the resignation of John Skipper on December 18, 2017. , ESPN is available to approximately 70 million pay television households in the United States—down from its 2011 peak of 100 million households. It operates regional channels in Africa, Australia, Latin America, and the Netherlands. In Ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Star Sports (Indian TV Network)
Star Sports Network is a group of Indian pay television sports channels owned by JioStar, a joint venture between Viacom18 and Disney India, The network currently holds rights of flagship tournaments like International Cricket Council events, Indian Premier League, Premier League, ONE Championship, Wimbledon, Indian Super League etc. The networks were initially formed in 1991 as a joint venture between Star TV and Tele-Communications Inc. (TCI) known as Prime Sports, taking their name from TCI's U.S. regional sports networks of the same name. In 1996, Star agreed to merge its sports networks in Asia with those of its rival ESPN, forming ESPN Star Sports. In June 2012, News Corporation acquired ESPN's stake in the joint venture; its corporate successor 21st Century Fox was, in turn, acquired by ESPN's majority-owner the Walt Disney Company in 2019. Star Sports is a major broadcaster of cricket in India, holding the pay television rights to domestic national team matches, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lifetime (TV Network)
Lifetime is an American basic cable channel that is part of Lifetime Entertainment Services, a subsidiary of A&E Networks, which is jointly owned by Hearst Communications and The Walt Disney Company. It features programming that is geared toward women or features women in lead roles. , Lifetime is available to approximately 63,000,000 pay television households in the United States, down from its 2011 peak of 100,000,000 households. As of November 2023, Lifetime has garnered nominations for 63 Emmy Awards, eight Golden Globe Awards and 20 Critics' Choice Movie Awards. History Predecessors There were two television channels that preceded Lifetime in its current incarnation. Daytime, originally called BETA, was launched in March 1982 by Hearst-ABC Video Services.(June 15, 1983Hearst-ABC, Viacom in Pact. New York Times. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
