|
Mass Market
The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment.“Niche Market.” ''Business: The ultimate resource''. (2002). Cambridge, Massachusetts: Perseus Publications:1294. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web. Definition Scholars have noted that defining the precise nature of the mass market is problematic. This difficulty arises, at least in part, from scholarly attention being given to the process of mass marketing rather than the mass market, per se. In addition, the concept of a mass market means different things in different contexts and has evolved over time, adding yet another layer of complexity. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
End Consumer
A consumer is a person or a group who intends to order, or use purchased goods, products, or Service (economics), services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Rights "Consumers, by definition, include us all", said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech, John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading inf ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chain Stores
A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate many retail markets, dining markets, and service categories in many parts of the world. A franchise retail establishment is one form of a chain store. In 2005, the world's largest retail chain, Walmart, became the world's largest corporation based on gross sales. History In 1792, Henry Walton Smith and his wife Anna established W.H. Smith as a news vending business in London that would become a national concern in the mid-19th century under the management of their grandson William Henry Smith. The world's oldest national retail chain, the firm took advantage of the railway boom during the Industrial Revolution by opening news-stands at railway stations beginning in 1848. The firm, now called WHSmith, had more than 1,400 locations as of 2017. In the U.S., chain stores likely began with J. Stiner & Com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multinational Corporation
A multinational corporation (MNC; also called a multinational enterprise (MNE), transnational enterprise (TNE), transnational corporation (TNC), international corporation, or stateless corporation, is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country. Control is considered an important aspect of an MNC to distinguish it from international portfolio investment organizations, such as some international mutual funds that invest in corporations abroad solely to diversify financial risks. Most of the current largest and most influential companies are Public company, publicly traded multinational corporations, including Forbes Global 2000, ''Forbes'' Global 2000 companies. History Colonialism The history of multinational corporations began with the history of colonialism. The first multinational corporations were founded to set up colonial "factories" or port cities. The two main examples were the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Developed Market
In investing, a developed market is a country that is most developed in terms of its economy and capital markets. The country must be high income, but this also includes openness to foreign ownership, ease of capital movement, and efficiency of market institutions. This term is contrasted with developing market ( emerging markets and frontier markets are types of developing markets). FTSE Group list As of October 2024, FTSE Group classifies the following 26 countries as developed markets: MSCI list As of June 2024, MSCI classified the following 23 countries as developed markets: S&P list As of October 2024, Standard and Poor's classifies the following 25 countries as developed markets: STOXX list As of September 2024, STOXX classifies the following 25 countries as developed markets: Table See also * Developed country * Emerging market * First World * Frontier markets * Global North and Global South Global North and Global South are terms that denote a me ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Map Of E7
A map is a symbolic depiction of interrelationships, commonly spatial, between things within a space. A map may be annotated with text and graphics. Like any graphic, a map may be fixed to paper or other durable media, or may be displayed on a transitory medium such as a computer screen. Some maps change interactively. Although maps are commonly used to depict geographic elements, they may represent any space, real or fictional. The subject being mapped may be two-dimensional such as Earth's surface, three-dimensional such as Earth's interior, or from an abstract space of any dimension. Maps of geographic territory have a very long tradition and have existed from ancient times. The word "map" comes from the , wherein ''mappa'' meant 'napkin' or 'cloth' and ''mundi'' 'of the world'. Thus, "map" became a shortened term referring to a flat representation of Earth's surface. History Maps have been one of the most important human inventions for millennia, allowing humans t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Campbell Soup Company
The Campbell's Company (doing business as Campbell's and formerly known as the Campbell Soup Company) is an American company, most closely associated with its flagship canned soup products. The classic red-and-white can design used by many Campbell's branded products has become an American icon, and its use in pop art was typified by American artist Andy Warhol's series of ''Campbell's Soup Cans'' prints. Campbell's has grown to become one of the largest processed food companies in the United States through mergers and acquisitions, with a wide variety of products under its flagship Campbell's brand as well as other brands including Pepperidge Farm, Snyder's of Hanover, V8 (beverage), V8, and Swanson. With its namesake brand Campbell's produces soups and other canned foods, baked goods, beverages, and snacks. It is headquartered in Camden, New Jersey. History Foundation and early history The company was started in 1869 by Joseph A. Campbell, a fruit merchant from Bridgeton, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Segmentation
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as ''segments''. Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high-yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) seller ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Salt Workers Of Marakkanam
In common usage, salt is a mineral composed primarily of sodium chloride (NaCl). When used in food, especially in granulated form, it is more formally called table salt. In the form of a natural crystalline mineral, salt is also known as rock salt or halite. Salt is essential for life in general (being the source of the essential dietary minerals sodium and chlorine), and saltiness is one of the basic human tastes. Salt is one of the oldest and most ubiquitous food seasonings, and is known to uniformly improve the taste perception of food. Salting, brining, and pickling are ancient and important methods of food preservation. Some of the earliest evidence of salt processing dates to around 6000 BC, when people living in the area of present-day Romania boiled spring water to extract salts; a salt works in China dates to approximately the same period. Salt was prized by the ancient Hebrews, Greeks, Romans, Byzantines, Hittites, Egyptians, and Indians. Salt became an impor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Asa Candler
Asa Griggs Candler Sr. (December 30, 1851 – March 12, 1929) was an American business tycoon and politician who in 1888 purchased the Coca-Cola recipe for $238.98 () from chemist John Stith Pemberton in Atlanta, Georgia. Candler founded the Coca-Cola Company in 1892 and developed it as a major company. Prominent among civic leaders of Atlanta, Candler was elected and served as the 41st mayor of the city, from 1916 to 1919. Candler Field, the site of the present-day Hartsfield-Jackson Atlanta International Airport, was named after him, as is Candler Park in Atlanta. As head of Coca-Cola, he built the Candler Building in Atlanta, as well as one in Kansas City (which became known as the Western Auto Building), a Candler Building in New York City, and one in what is now known as the Inner Harbor area of Baltimore, Maryland. Family Asa Griggs Candler was born on December 30, 1851, in Villa Rica, Georgia. His parents were Martha and Samuel Charles Candler, a merchant a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500, ''Fortune'' 500 list of the List of largest companies in the United States by revenue, largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's List of most valuable brands, sixth most valuable brand. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold the ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st centuries. The name refers to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Henry Ford
Henry Ford (July 30, 1863 – April 7, 1947) was an American Technological and industrial history of the United States, industrialist and business magnate. As the founder of the Ford Motor Company, he is credited as a pioneer in making automobiles affordable for middle-class Americans through the system that came to be known as Fordism. In 1911, he was awarded a patent for the transmission mechanism that would be used in the Ford Model T and other automobiles. Ford was born in a farmhouse in Springwells Township, Michigan, and left home at the age of 16 to find work in Detroit. It was a few years before this time that Ford first experienced automobiles, and throughout the later half of the 1880s, he began repairing and later constructing engines, and through the 1890s worked with DTE Electric Company, a division of Edison Electric. He founded the Ford Motor Company in 1903 after prior failures in business, but success in constructing automobiles. The introduction of the Ford M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
