José Filipe Torres
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José Filipe Torres
José Filipe Torres (born 13 April 1976) is a Portuguese entrepreneur, spokesperson, one of to 3 international experts on country branding and nation branding consultant. Biography Studied in Parson, New York City and Central St Martins, London. He is the CEO and Founder of Bloom Consulting, a company he set up in 2003. He was quoted by ''Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...'' about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment". In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ra ...
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Jose Filipe Torres
Jose is the English transliteration of the Hebrew and Aramaic name ''Yose'', which is etymologically linked to ''Yosef'' or Joseph. Given name Mishnaic and Talmudic periods * Jose ben Abin *Jose ben Akabya *Jose the Galilean *Jose ben Halafta * Jose ben Jochanan *Jose ben Joezer of Zeredah * Jose ben Saul Male *Jose (actor), Indian actor * Jose Balagtas, Filipino film director *Jose Baxter (born 1992), English footballer *Jose Davis (born 1978), American football player *Jose Glover (died 1638), English minister and pioneer of the printing press in the New World *Jose Kattukkaran (born 1950), Indian politician *Jose Kurushinkal, Indian cricket umpire *Jose Kusugak (1950–2011), Inuk politician *Jose Lambert (born 1941), Belgian professor * Jose K. Mani (born 1965), Indian politician *Jose Mugrabi (born 1939), Israeli businessman *Jose Nandhikkara (born 1964), Indian author *Jose Pellissery (1950–2004), Indian film actor *Jose Chacko Periappuram (born 1958), Indian surgeon *J ...
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Portugal
Portugal, officially the Portuguese Republic, is a country on the Iberian Peninsula in Southwestern Europe. Featuring Cabo da Roca, the westernmost point in continental Europe, Portugal borders Spain to its north and east, with which it shares Portugal-Spain border, the longest uninterrupted border in the European Union; to the south and the west is the North Atlantic Ocean; and to the west and southwest lie the Macaronesia, Macaronesian archipelagos of the Azores and Madeira, which are the two Autonomous Regions of Portugal, autonomous regions of Portugal. Lisbon is the Capital city, capital and List of largest cities in Portugal, largest city, followed by Porto, which is the only other Metropolitan areas in Portugal, metropolitan area. The western Iberian Peninsula has been continuously inhabited since Prehistoric Iberia, prehistoric times, with the earliest signs of Human settlement, settlement dating to 5500 BC. Celts, Celtic and List of the Pre-Roman peoples of the Iberia ...
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Bloom Consulting
Bloom Consulting is a consulting firm, specialised in Nation Branding. It was founded in 2003 by José Filipe Torres. Bloom Consulting is currently represented in Spain, Portugal, Saudi Arabia and France. The company's work focuses mainly Nation branding, City Branding and Placemaking projects, including research for Tourism, Foreign Direct Investment and Public Diplomacy. Media coverage and presentations Bloom Consulting has been covered in economic newspapers and magazines such as ''Forbes'' and ''The Economist.'' The Bloom Consulting Country Brand Ranking Annually Bloom Consulting publishes the Bloom Consulting Country Brand Ranking, in two separate versions: Tourism and Trade. The Ranking determines the position of a country has according to its economic performance based on previous economic history. The first ranking was made in summer 2011, examining 144 and 157 countries in trade and tourism field, respectively. The ranking uses dozens of variables in order to posi ...
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People Of Portugal
The Portuguese people ( – masculine – or ''Portuguesas'') are a Romance-speaking ethnic group and nation indigenous to Portugal, a country that occupies the west side of the Iberian Peninsula in south-west Europe, who share culture, ancestry and language. The Portuguese state began with the founding of the County of Portugal in 868. Following the Battle of São Mamede (1128), Portugal gained international recognition as a kingdom through the Treaty of Zamora and the papal bull Manifestis Probatum. This Portuguese state paved the way for the Portuguese people to unite as a nation. The Portuguese explored distant lands previously unknown to Europeans—in the Americas, Africa, Asia and Oceania (southwest Pacific Ocean). In 1415, with the conquest of Ceuta, the Portuguese took a significant role in the Age of Discovery, which culminated in a colonial empire. It was one of the first global empires and one of the world's major economic, political and military powers in the ...
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Entrepreneur
Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entrepreneur () is an individual who creates and/or invests in one or more businesses, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as "entrepreneurship". The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures. More narrow definitions have described entrepreneurship as the process of designing, launching and running a new business, often similar to a small business, or (per ''Business Dictionary'') as the "capacity and willingness to develop, organize and manage a business venture along with any of its risks to make a profit". The people who create these businesses are often referred to as "entrepreneurs". In the field of ...
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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ...
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Branding National Myths And Symbols
Branding national myths and symbols (BNMS) is a field of research focusing on branding and marketing of a nation's myths and symbols. The research blends the theories of marketing, cultural communications, sociology, public relations, and semiotics. The awareness of a nation's (or a collective group's) internal myths and symbols may result in raising cultural relations between nations, according to this theory. The use dates from before the 1990, and field of study dates from about 2000, but was not given this moniker by a scholar until 2009. The principles of BNMS are related to, but are different from nation branding. The main difference between two principles is that nation branding is primarily concerned with raising the global image of a nation for better economic return, while BNMS is concerned with the revealing and demonstrating the meanings behind a nation's internal myths and symbols. In other words, nation branding is the selling or promotion of the external identity o ...
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Nation Branding
Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding). In the book ''Diplomacy in a Globalizing World: Theories and Practices'', the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations." Many nations try to make brands in order to build relationships between different actors that are not restricted to nations. It extends to public and private sectors in a nation and helps with nationalism. States also want to participate in multilateral projects. Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasize their distinctive characteristics. The branding and image of a nation-state "and the successful transference of this image to its exports - is just as important as what they actually produce and sell." This is also referred to ...
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New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive with a respective county. The city is the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the United States by both population and urban area. New York is a global center of finance and commerce, culture, technology, entertainment and media, academics, and scientific output, the arts and fashion, and, as home to the headquarters of the United Nations, international diplomacy. With an estimated population in 2024 of 8,478,072 distributed over , the city is the most densely populated major city in the United States. New York City has more than double the population of Los Angeles, the nation's second-most populous city.
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London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Thames in southeast England, at the head of a tidal estuary down to the North Sea, and has been a major settlement for nearly 2,000 years. Its ancient core and financial centre, the City of London, was founded by the Roman Empire, Romans as Londinium and has retained its medieval boundaries. The City of Westminster, to the west of the City of London, has been the centuries-long host of Government of the United Kingdom, the national government and Parliament of the United Kingdom, parliament. London grew rapidly 19th-century London, in the 19th century, becoming the world's List of largest cities throughout history, largest city at the time. Since the 19th cen ...
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Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The company is headquartered in Jersey City, New Jersey. Sherry Phillips is the current CEO of Forbes as of January 1, 2025. Published eight times per year, ''Forbes'' feature articles on finance, industry, investing, and marketing topics. It also reports on related subjects such as technology, communications, science, politics, and law. It has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is known for its lists and rankings, including its lists of the richest Americans (the Forbes 400, ''Forbes'' 400), of 30 notable people under the age of 30 (the Forbes 30 Under 30, ''Forbes'' 30 under 30), of America's wealthiest celebrities, of the world's top companies (the Fo ...
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Living People
Purpose: Because living persons may suffer personal harm from inappropriate information, we should watch their articles carefully. By adding an article to this category, it marks them with a notice about sources whenever someone tries to edit them, to remind them of WP:BLP (biographies of living persons) policy that these articles must maintain a neutral point of view, maintain factual accuracy, and be properly sourced. Recent changes to these articles are listed on Special:RecentChangesLinked/Living people. Organization: This category should not be sub-categorized. Entries are generally sorted by family name In many societies, a surname, family name, or last name is the mostly hereditary portion of one's personal name that indicates one's family. It is typically combined with a given name to form the full name of a person, although several give .... Maintenance: Individuals of advanced age (over 90), for whom there has been no new documentation in the last ten ...
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