Bloom Consulting is a

consulting A consultant (from "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice or services in an area of specialization (generally to medium or large-size corporations). Cons ...

firm, specialised in

Nation Branding Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding). In the book ''Diplomacy in a Globalizing World: Theories and Practices'', the authors define nation branding as "the application of ...

. It was founded in 2003 by

José Filipe Torres José Filipe Torres (born 13 April 1976) is a Portuguese entrepreneur, spokesperson, one of to 3 international experts on country branding and nation branding consultant. Biography Studied in Parson, New York City and Central St Martins, Lo ...

. Bloom Consulting is currently represented in

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

Portugal Portugal, officially the Portuguese Republic, is a country on the Iberian Peninsula in Southwestern Europe. Featuring Cabo da Roca, the westernmost point in continental Europe, Portugal borders Spain to its north and east, with which it share ...

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in West Asia. Located in the centre of the Middle East, it covers the bulk of the Arabian Peninsula and has a land area of about , making it the List of Asian countries ...

and

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

. The company's work focuses mainly

Nation branding Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding). In the book ''Diplomacy in a Globalizing World: Theories and Practices'', the authors define nation branding as "the application of ...

, City Branding and

Placemaking Placemaking is a multi-faceted approach to the urban planning, planning, design and management of public spaces. Placemaking capitalizes on a local community's assets, inspiration, and potential, with the intention of creating public spaces tha ...

projects, including research for Tourism, Foreign Direct Investment and

Public Diplomacy In international relations, public diplomacy broadly speaking, is any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influence with the aim of bui ...

Media coverage and presentations

Bloom Consulting has been covered in economic newspapers and magazines such as ''

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

'' and ''

The Economist ''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...

.''

The Bloom Consulting Country Brand Ranking

Annually Bloom Consulting publishes the Bloom Consulting Country Brand Ranking, in two separate versions: Tourism and Trade. The Ranking determines the position of a country has according to its economic performance based on previous economic history. The first ranking was made in summer 2011, examining 144 and 157 countries in

trade Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. Traders generally negotiate through a medium of cr ...

and

tourism Tourism is travel for pleasure, and the Commerce, commercial activity of providing and supporting such travel. World Tourism Organization, UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as ...

field, respectively. The ranking uses dozens of variables in order to position the countries by facts and mathematical algorithms rather than pure opinions, like other country branding rankings do. The methodology measures the coherency between the external messages of a country and its actual economic performance. The higher a country is on the list, the better they are compared to their competitors, in positioning themselves to attract either

Foreign Direct Investment A foreign direct investment (FDI) is an ownership stake in a company, made by a foreign investor, company, or government from another country. More specifically, it describes a controlling ownership an asset in one country by an entity based i ...

or tourists.

Organization and administration

Bloom Consulting SL. is a Spain-based company. It works with a country office system, meaning that offices are established in countries under a new legal structure with Bloom Consulting SL. As a stakeholder allowing individuals to join Bloom as a partner and opening a new country office after being trained by the Bloom Headquarters.

References

{{Reflist

External links

Official website
Consulting firms established in 2003 Service companies of Spain Branding companies