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Bloom Consulting
Bloom Consulting is a consulting firm, specialised in Nation Branding. It was founded in 2003 by José Filipe Torres. Bloom Consulting is currently represented in Spain, Portugal, Saudi Arabia and France. The company's work focuses mainly Nation branding, City Branding and Placemaking projects, including research for Tourism, Foreign Direct Investment and Public Diplomacy. Media coverage and presentations Bloom Consulting has been covered in economic newspapers and magazines such as ''Forbes'' and ''The Economist.'' The Bloom Consulting Country Brand Ranking Annually Bloom Consulting publishes the Bloom Consulting Country Brand Ranking, in two separate versions: Tourism and Trade. The Ranking determines the position of a country has according to its economic performance based on previous economic history. The first ranking was made in summer 2011, examining 144 and 157 countries in trade and tourism field, respectively. The ranking uses dozens of variables in order to posi ...
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José Filipe Torres
José Filipe Torres (born 13 April 1976) is a Portuguese entrepreneur, spokesperson, one of to 3 international experts on country branding and nation branding consultant. Biography Studied in Parson, New York City and Central St Martins, London. He is the CEO and Founder of Bloom Consulting, a company he set up in 2003. He was quoted by ''Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...'' about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment". In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ra ...
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Private Company
A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equity, company's stock is offered, owned, traded or exchanged privately, also known as "over-the-counter (finance), over-the-counter". Related terms are unlisted organisation, unquoted company and private equity. Private companies are often less well-known than their public company, publicly traded counterparts but still have major importance in the world's economy. For example, in 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for $1.8 trillion in revenues and employed 6.2 million people, according to ''Forbes''. In general, all companies that are not owned by the government are classified as private enterprises. This definition encompasses both publ ...
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Placemaking
Placemaking is a multi-faceted approach to the urban planning, planning, design and management of public spaces. Placemaking capitalizes on a local community's assets, inspiration, and potential, with the intention of creating public spaces that improve urban vitality and promote people's health, happiness, and well-being. It is political due to the nature of place identity. Placemaking is both a process and a philosophy that makes use of urban design principles. It can be either official and government led, or community driven grassroots tactical urbanism, such as extending sidewalks with chalk, paint, and planters, or open streets events such as Bogotá, Colombia's Ciclovía. Good placemaking makes use of underutilized space to enhance the urban experience at the pedestrian scale to build habits of locals. History The concepts behind placemaking originated in the 1960s, when writers like Jane Jacobs and William H. Whyte offered groundbreaking ideas about designing cities tha ...
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Consulting Firms Established In 2003
A consultant (from "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice or services in an area of specialization (generally to medium or large-size corporations). Consulting services generally fall under the domain of professional services, as contingent work. The Harvard Business School defines a consultant as someone who advises on "how to modify, proceed in, or streamline a given process within a specialized field". Subject-matter expert vs. consultant According to ''Institute of Management Consultants USA'', "The value of a consultant s compared to a subject-matter expert (SME)is to be able to correctly diagnose and effectively transform an often ill-defined problem and apply information, resources and processes to create a workable and usable solution. Some experts are good consultants and vice versa, some are neither, few are both." Another differentiation would be that a consultant sells advi ...
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